Explore the Fogo de Chao Audience
Below you'll find more information about the Fogo de Chao audience, broken down in different categories based on their digital and physical behaviors. These are 14 thousand unique devices whose actions qualify for the Fogo de Chao audience.
INTERESTS
The Fogo de Chao audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fogo de Chao audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 3.20% | 2.65x |
| Executive Travelers | 3.45% | 2.63x |
| Boston Trip Planners | 2.38% | 2.49x |
| Men's Shoe Shoppers | 2.76% | 2.37x |
| Harvard University Fans | 3.13% | 2.36x |
| Sightseeing Travelers | 3.45% | 2.34x |
| Investment Banking Professionals | 3.01% | 2.34x |
| Preppy Clothing Shoppers | 3.32% | 2.27x |
| Luxury Womens Brands Shoppers | 3.39% | 2.23x |
| Big East Fans | 2.63% | 2.17x |
Composition Percentage:
The overlap percentage between the Fogo de Chao audience and the Interest attribute.
Index: A comparison of the Fogo de Chao audience to the internet population.
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APPAREL RETAILERS
The Fogo de Chao audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fogo de Chao audience is Coach.
| Location | Composition | Index |
| Coach | 11.94% | 27.89x |
| American Eagle Outfitters | 7.24% | 16.21x |
| H&M | 4.32% | 15.83x |
| J. Crew | 6.14% | 15.68x |
| Urban Outfitters | 5.27% | 15.45x |
| Forever 21 | 4.02% | 13.71x |
| Brooks Brothers | 5.42% | 13.04x |
| The North Face | 3.03% | 12.40x |
| American Apparel | 2.43% | 12.17x |
| Express | 2.27% | 11.61x |
Composition Percentage:
The overlap percentage between the Fogo de Chao audience and the Location attribute.
Index: A comparison of the Fogo de Chao audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fogo de Chao audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 1.94% | 4.51x |
| Boston Cluster | 5.83% | 3.00x |
| Oregon News | 2.63% | 2.71x |
| Business News & Information Readers | 1.07% | 2.65x |
| Hockey | 0.94% | 2.57x |
| Indiana News & Business Cluster | 2.07% | 2.55x |
| Baltimore Cluster | 2.95% | 2.52x |
| Fashion Cluster | 1.38% | 2.40x |
| Quotes & Inspiration | 1.00% | 2.19x |
| Philadelphia Cluster | 1.44% | 2.17x |
Composition Percentage:
The overlap percentage between the Fogo de Chao audience and the Content Affinity attribute.
Index: A comparison of the Fogo de Chao audience to the internet population.
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DEMOGRAPHICS
The Fogo de Chao audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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