Dstillery Audiences

FOOD CITY

Audience Size: 64 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 64 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 20.34% 7.68x
Smokie Mountain Trip Planner 26.93% 7.59x
Tennessee Volunteers Fans 19.91% 7.29x
South State Fair Visitors 17.62% 4.67x
Southeastern Voters 13.18% 4.64x
Cabin Rental Researchers 13.75% 3.85x
Nashville Trip Planners 9.17% 3.61x
SEC Fans 8.45% 3.51x
Myrtle Beach Trip Planners 7.74% 3.28x
Asheville Trip Planners 6.16% 2.70x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 1.74% 7.38x
American Eagle Outfitters 2.15% 3.24x
Maurices 3.16% 2.73x
Gymboree 1.38% 2.51x
Jos A. Bank Clothiers 1.28% 2.46x
Levi Strauss 0.05% 2.41x
Talbots 0.99% 2.38x
Lane Bryant 1.44% 2.36x
Ralph Lauren 0.39% 2.27x
Carhartt 16.96% 2.24x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 35.10% 26.88x
Tennessee News 10.17% 6.00x
Exotic Pets 0.43% 4.65x
Beer, Wine & Alcohol 0.44% 3.70x
Southeast College Athletics 0.29% 3.60x
Work Productivity 0.22% 3.03x
Design Software 0.29% 3.01x
Sports - Climbing, Non-traditional 0.86% 2.95x
Woodwork 0.57% 2.94x
Personal Investment & Advisor Researchers 0.57% 2.72x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female