Dstillery Audiences

FOOD CITY

Audience Size: 120.6 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 120.6 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 16.68% 11.67x
Smoky Mountains Trip Planners 16.60% 9.46x
Work Comes First Travelers 0.09% 7.62x
Cabin Rental Researchers 9.88% 5.64x
Southeastern Voters 7.83% 5.48x
Getting Off the Grid Travelers 0.07% 4.47x
SEC Fans 6.80% 4.45x
Nashville Trip Planners 8.93% 4.18x
Myrtle Beach Trip Planners 5.93% 3.65x
Asheville Trip Planners 6.32% 3.44x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 4.80% 22.19x
Carhartt 3.41% 5.26x
American Eagle Outfitters 5.73% 4.30x
Hollister 2.47% 3.92x
Mens Wearhouse 5.82% 3.62x
Eddie Bauer 1.33% 3.56x
Buckle 2.94% 3.53x
Abercrombie & Fitch 2.00% 3.37x
Talbots 2.47% 3.32x
Aeropostale 2.38% 3.17x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.20% 64.02x
Decoration & Fabric 0.07% 36.27x
Tennessee Cluster 31.86% 31.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 31.47x
Barcode Site & App Users 0.07% 28.23x
Flags & Trump 0.15% 27.38x
Fashion & Cosmetics 0.06% 15.77x
Survey Websites 0.08% 14.87x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 12.97x
Home Décor, Furniture, & Decorating 0.03% 12.89x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female