Dstillery Audiences

FOOD CITY

Audience Size: 102.3 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 102.3 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 17.22% 7.54x
Smokie Mountain Trip Planner 24.26% 7.04x
Tennessee Volunteers Fans 16.94% 6.74x
South State Fair Visitors 15.79% 4.48x
Southeastern Voters 11.13% 4.27x
Nashville Trip Planners 8.94% 4.19x
Cabin Rental Researchers 12.37% 3.72x
SEC Fans 7.90% 3.47x
Myrtle Beach Trip Planners 6.85% 3.17x
Washington DC Trip Planners 6.09% 2.71x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 4.52% 7.33x
American Eagle Outfitters 5.12% 2.90x
Eddie Bauer 2.24% 2.67x
Maurices 8.32% 2.64x
Levi Strauss 0.05% 2.41x
Carhartt 33.89% 2.15x
Johnston and Murphy 0.20% 2.11x
Lane Bryant 3.68% 2.00x
Aeropostale 3.60% 1.98x
Dressbarn 3.03% 1.96x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 29.97% 26.96x
Tennessee News 11.13% 7.38x
Nature & Wildlife 0.29% 5.98x
Tiny & Modular Home Researchers 0.67% 3.85x
Medical Diagnostics 0.19% 3.06x
Work Productivity 0.22% 3.03x
Southeast College Athletics 0.19% 3.02x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.29% 2.97x
International Travel 0.25% 2.96x
Homesteading 0.48% 2.86x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female