Dstillery Audiences

FOOD CITY

Audience Size: 20.7 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 23.20% 9.10x
Tennessee Volunteers Fans 19.20% 7.08x
Smokie Mountain Trip Planner 19.20% 5.61x
Nashville Trip Planners 11.20% 4.82x
Kentucky Wildcats Fans 9.60% 3.97x
South State Fair Visitors 12.80% 3.89x
Backyard Farmers 7.20% 3.76x
Southeastern Voters 10.40% 3.70x
SEC Fans 8.80% 3.54x
Pet Owners 7.20% 3.46x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 4.69% 14.94x
Jos A. Bank Clothiers 3.11% 5.46x
American Eagle Outfitters 4.64% 5.31x
Eddie Bauer 1.86% 5.10x
Maurices 6.46% 4.58x
Lane Bryant 3.30% 4.32x
Gymboree 2.74% 4.14x
Carhartt 34.88% 3.69x
Journeys 5.06% 3.53x
The Childrens Place 4.51% 3.47x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 33.60% 27.16x
West Virginia News 4.80% 7.16x
Tennessee News 12.00% 6.65x
Assorted Topics (Conservative News, Politics, Viral Media) 3.20% 6.04x
Kentucky News 8.80% 3.98x
K-12 Teacher Resources 1.03% 3.96x
Right Wing Blogs - Conspiracy Theories 1.36% 3.92x
Guitars & Instruments 1.60% 3.86x
US Cycling 1.60% 3.79x
Beer, Wine & Alcohol 0.44% 3.70x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male