Explore the Food City Audience
Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 99 thousand unique devices whose actions qualify for the Food City audience.
INTERESTS
The Food City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food City audience is Smokie Mountain Trip Planner.
| Interest | Composition | Index |
| Smokie Mountain Trip Planner | 27.60% | 10.69x |
| Smoky Mountains Trip Planners | 17.70% | 8.50x |
| Tennessee Volunteers Fans | 17.60% | 8.07x |
| South State Fair Visitors | 17.80% | 6.58x |
| Cabin Rental Researchers | 14.60% | 5.91x |
| Southeastern Voters | 11.00% | 5.00x |
| Nashville Trip Planners | 10.60% | 4.77x |
| SEC Fans | 9.50% | 4.35x |
| Asheville Trip Planners | 7.80% | 3.46x |
| Kentucky Wildcats Fans | 6.50% | 3.17x |
Composition Percentage:
The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Curious about what else the Food City audience is interested in?
Sign Up
APPAREL RETAILERS
The Food City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food City audience is Belk.
| Location | Composition | Index |
| Belk | 6.06% | 20.76x |
| Carhartt | 17.09% | 4.68x |
| American Eagle Outfitters | 7.12% | 4.61x |
| Eddie Bauer | 2.43% | 4.29x |
| Buckle | 4.91% | 3.95x |
| Aeropostale | 5.42% | 3.79x |
| The Childrens Place | 7.81% | 3.79x |
| Charlotte Russe | 2.62% | 3.78x |
| Gymboree | 4.51% | 3.78x |
| Talbots | 2.68% | 3.39x |
Composition Percentage:
The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Want to find more of the Food City audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 31.40% | 28.61x |
| Tennessee News | 11.60% | 9.34x |
| Internet Radio | 0.60% | 5.38x |
| Southeast College Athletics | 0.40% | 4.61x |
| Hobby Vehicles | 0.40% | 4.37x |
| West Virginia News | 2.00% | 4.05x |
| Memphis News | 0.40% | 3.84x |
| Kentucky News | 5.00% | 3.41x |
| Christian Music | 0.20% | 3.22x |
| Online Games for Kids | 1.10% | 3.13x |
Composition Percentage:
The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Want to see more of the Content Affinities the Food City audience visits?
Sign Up
DEMOGRAPHICS
The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Food City audience?
Sign Up