Explore the Food City Audience
Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Food City audience.
INTERESTS
The Food City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 12.50% | 8.99x |
| Smoky Mountains Trip Planners | 9.38% | 6.41x |
| Smokie Mountain Trip Planner | 17.97% | 5.85x |
| ACC Fans | 6.25% | 5.62x |
| Nashville Trip Planners | 7.03% | 5.48x |
| Chloroquine Information Researchers | 3.12% | 5.41x |
| SEC Fans | 6.25% | 5.24x |
| Online Health Researchers | 3.91% | 5.07x |
| South State Fair Visitors | 11.72% | 5.05x |
| Country Music Fans | 4.69% | 4.89x |
Composition Percentage:
The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
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APPAREL RETAILERS
The Food City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food City audience is Belk.
| Location | Composition | Index |
| Belk | 3.48% | 13.33x |
| American Eagle Outfitters | 4.46% | 5.92x |
| Jos A. Bank Clothiers | 2.76% | 5.66x |
| Gymboree | 2.85% | 4.74x |
| Maurices | 6.42% | 4.59x |
| J. Crew | 1.96% | 4.51x |
| Urban Outfitters | 0.89% | 4.33x |
| Aeropostale | 3.12% | 4.20x |
| Lane Bryant | 3.03% | 4.19x |
| Journeys | 4.90% | 4.08x |
Composition Percentage:
The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 18.75% | 24.72x |
| Tennessee News | 9.38% | 9.28x |
| West Virginia News | 3.12% | 7.02x |
| Space & National Security | 1.26% | 5.25x |
| Consumer Packaged Goods | 3.12% | 5.01x |
| Scrapbooking & Home Art Projects | 0.63% | 3.98x |
| North Carolina | 3.12% | 3.86x |
| Alberta Canada Cluster | 0.54% | 3.74x |
| Beer, Wine & Alcohol | 0.44% | 3.70x |
| Shoes & Accessories | 0.45% | 3.66x |
Composition Percentage:
The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
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DEMOGRAPHICS
The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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