Dstillery Audiences

FOOD CITY

Audience Size: 101.1 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 101.1 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 20.46% 9.60x
Smoky Mountains Trip Planners 20.13% 9.05x
South State Fair Visitors 17.82% 6.67x
Cabin Rental Researchers 15.73% 6.10x
Southeastern Voters 11.55% 5.25x
Nashville Trip Planners 10.78% 5.16x
SEC Fans 9.57% 4.27x
Washington DC Trip Planners 9.79% 4.08x
Asheville Trip Planners 8.03% 3.66x
Florida Gulf Coast Travel Researchers 7.70% 3.17x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 5.72% 20.99x
American Eagle Outfitters 7.60% 4.65x
Carhartt 9.45% 4.50x
Eddie Bauer 2.09% 3.87x
Buckle 4.39% 3.81x
Aeropostale 4.94% 3.76x
Charlotte Russe 3.14% 3.65x
Gymboree 3.92% 3.53x
The Childrens Place 6.73% 3.51x
Hollister 3.11% 3.29x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 35.86% 31.80x
Tennessee News 13.20% 10.16x
Southeast College Athletics 0.66% 7.02x
Bags & Luggage 0.45% 3.79x
Yard Structures 0.55% 3.78x
Natural & Healthy Living Researchers 0.22% 3.75x
West Virginia News 1.87% 3.48x
Cheerleading 0.22% 3.45x
Kentucky News 5.17% 3.39x
Christian Music 0.24% 3.20x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female