Dstillery Audiences

FOOD CITY

Audience Size: 30.9 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 30.9 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 11.33% 9.07x
Tennessee Volunteers Fans 18.33% 7.83x
Smoky Mountains Trip Planners 9.67% 6.56x
Smokie Mountain Trip Planner 22.67% 6.36x
Aquarium Trip Planners 9.33% 5.88x
Georgia Activities Researchers 5.67% 5.64x
Hiking Enthusiasts 11.33% 5.28x
South State Fair Visitors 16.67% 5.01x
Southeastern Voters 18.67% 4.92x
Nashville Activity Researchers 8.00% 4.25x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 2.12% 21.42x
Eddie Bauer 0.80% 9.24x
Charlotte Russe 0.63% 6.17x
Free People 0.53% 6.08x
American Eagle Outfitters 2.36% 6.05x
Jos A. Bank Clothiers 0.83% 5.35x
Maurices 3.28% 5.28x
Columbia 0.30% 4.78x
Mens Wearhouse 1.79% 4.59x
Hollister 0.83% 4.47x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 29.33% 40.08x
Tennessee News 10.33% 13.77x
Space & National Security 0.67% 5.25x
Savannah Georgia News 1.67% 5.21x
Knitting & Crochet 0.71% 3.80x
Sports - Climbing, Non-traditional 0.67% 3.58x
All-Terrain Vehicles 0.64% 3.53x
Alabama News 7.33% 3.52x
Apartment Hunting 0.93% 3.45x
Electronic Accessories 0.31% 3.43x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female