Explore the Food City Audience
Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 84 thousand unique devices whose actions qualify for the Food City audience.
INTERESTS
The Food City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food City audience is Smokie Mountain Trip Planner.
| Interest | Composition | Index |
| Smokie Mountain Trip Planner | 32.14% | 12.28x |
| Smoky Mountains Trip Planners | 20.54% | 9.35x |
| Tennessee Volunteers Fans | 20.89% | 8.73x |
| South State Fair Visitors | 18.75% | 7.01x |
| Cabin Rental Researchers | 17.32% | 6.57x |
| Nashville Trip Planners | 10.18% | 4.82x |
| Southeastern Voters | 11.61% | 4.80x |
| Washington DC Trip Planners | 10.89% | 4.30x |
| Asheville Trip Planners | 8.93% | 4.02x |
| SEC Fans | 9.29% | 3.85x |
Composition Percentage:
The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
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APPAREL RETAILERS
The Food City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food City audience is Belk.
| Location | Composition | Index |
| Belk | 5.68% | 21.76x |
| Maurices | 0.26% | 8.75x |
| Carhartt | 25.55% | 4.92x |
| American Eagle Outfitters | 5.86% | 4.91x |
| Gymboree | 4.21% | 4.42x |
| The Childrens Place | 7.59% | 4.39x |
| Eddie Bauer | 1.99% | 4.32x |
| Buckle | 4.70% | 4.30x |
| Aeropostale | 5.16% | 4.28x |
| Hollister | 3.31% | 3.75x |
Composition Percentage:
The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 44.11% | 26.69x |
| Tennessee News | 16.25% | 8.00x |
| National Parks | 0.71% | 7.41x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.71% | 5.38x |
| Yard Structures | 0.54% | 5.02x |
| West Virginia News | 3.04% | 4.11x |
| Exotic Pets | 0.89% | 4.06x |
| Vaping | 0.36% | 3.95x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.36% | 3.93x |
| Motorsports | 0.36% | 3.85x |
Composition Percentage:
The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
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DEMOGRAPHICS
The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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