Dstillery Audiences

FOOD CITY

Audience Size: 41.6 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 41.6 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 25.55% 9.53x
Tennessee Volunteers Fans 22.93% 9.01x
Smokie Mountain Trip Planner 24.24% 7.22x
South State Fair Visitors 18.78% 5.89x
Nashville Trip Planners 14.41% 5.79x
Southeastern Voters 13.32% 5.02x
Asheville Trip Planners 10.48% 4.42x
SEC Fans 10.70% 4.35x
Nashville Activity Researchers 7.64% 4.05x
Cabin Rental Researchers 13.10% 3.94x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 2.47% 12.89x
Hollister 2.11% 6.77x
American Eagle Outfitters 3.20% 5.95x
Gymboree 2.33% 5.62x
Aeropostale 2.42% 5.01x
J. Crew 1.49% 4.66x
Lane Bryant 2.80% 4.60x
Maurices 4.46% 4.12x
The Childrens Place 3.37% 4.05x
Journeys 2.92% 3.64x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 34.06% 19.52x
Tennessee News 19.43% 9.27x
Car Keys, Locks & Remotes 0.87% 5.83x
Nature & Wildlife 0.66% 5.79x
Spam Call Number Searchers 1.31% 5.41x
Police Gear 0.66% 5.24x
Memphis News 0.66% 4.28x
Exotic Pets 0.66% 3.98x
Collectibles - Coins & Sports Cards 0.44% 3.92x
Painting & Renovation 0.47% 3.92x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female