Dstillery Audiences

FOOD CITY

Audience Size: 27.5 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 12.50% 8.99x
Smoky Mountains Trip Planners 9.38% 6.41x
Smokie Mountain Trip Planner 17.97% 5.85x
ACC Fans 6.25% 5.62x
Nashville Trip Planners 7.03% 5.48x
Chloroquine Information Researchers 3.12% 5.41x
SEC Fans 6.25% 5.24x
Online Health Researchers 3.91% 5.07x
South State Fair Visitors 11.72% 5.05x
Country Music Fans 4.69% 4.89x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 3.48% 13.33x
American Eagle Outfitters 4.46% 5.92x
Jos A. Bank Clothiers 2.76% 5.66x
Gymboree 2.85% 4.74x
Maurices 6.42% 4.59x
J. Crew 1.96% 4.51x
Urban Outfitters 0.89% 4.33x
Aeropostale 3.12% 4.20x
Lane Bryant 3.03% 4.19x
Journeys 4.90% 4.08x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 18.75% 24.72x
Tennessee News 9.38% 9.28x
West Virginia News 3.12% 7.02x
Space & National Security 1.26% 5.25x
Consumer Packaged Goods 3.12% 5.01x
Scrapbooking & Home Art Projects 0.63% 3.98x
North Carolina 3.12% 3.86x
Alberta Canada Cluster 0.54% 3.74x
Beer, Wine & Alcohol 0.44% 3.70x
Shoes & Accessories 0.45% 3.66x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female