Dstillery Audiences

FOOD CITY

Audience Size: 68.5 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 68.5 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 20.41% 11.87x
Smokie Mountain Trip Planner 22.70% 6.81x
Tennessee Volunteers Fans 14.29% 6.56x
Nashville Activity Researchers 2.55% 4.99x
South State Fair Visitors 13.78% 4.63x
Southeastern Voters 10.71% 4.48x
Myrtle Beach Trip Planners 7.91% 3.66x
Keto Recipe Researchers 3.06% 3.39x
Nashville Trip Planners 6.38% 3.37x
Cabin Rental Researchers 10.97% 3.28x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 5.67% 11.43x
Eddie Bauer 2.98% 4.86x
American Eagle Outfitters 5.92% 4.52x
Maurices 9.22% 3.92x
Aeropostale 4.98% 3.59x
Gymboree 4.02% 3.54x
Carhartt 36.92% 3.48x
Jos A. Bank Clothiers 3.71% 3.45x
Talbots 2.60% 3.31x
Lane Bryant 4.28% 3.23x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 33.67% 34.93x
Tennessee News 7.65% 6.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.28% 4.94x
West Virginia News 3.06% 4.43x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 4.38x
Gun Enthusiast - Hunting & Self Defense 1.28% 4.20x
Assorted Topics (Freebies, Gardens, Jewelry) 0.51% 3.59x
Kentucky News 5.87% 3.45x
Electronic Accessories 0.31% 3.43x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.51% 3.38x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female