Dstillery Audiences

FOOD CITY

Audience Size: 109.4 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 109.4 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 11.10% 12.13x
Smoky Mountains Trip Planners 11.43% 10.67x
Cabin Rental Researchers 7.44% 6.03x
Southeastern Voters 5.28% 5.50x
SEC Fans 4.47% 4.76x
Nashville Trip Planners 5.48% 4.58x
Asheville Trip Planners 4.19% 3.45x
Washington DC Trip Planners 4.06% 3.10x
Black Friday Deal Shoppers 3.38% 2.98x
Family Adventures Travelers 0.39% 2.85x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 5.86% 24.74x
Carhartt 12.73% 5.85x
Abercrombie & Fitch 2.34% 4.81x
Mens Wearhouse 6.07% 4.77x
Hollister 1.65% 3.85x
American Eagle Outfitters 3.07% 3.72x
Buckle 1.30% 3.71x
Talbots 2.60% 3.62x
Lane Bryant 2.89% 3.49x
Chicos 2.28% 3.32x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 22.19% 36.79x
Tennessee News 7.58% 10.08x
West Virginia News 1.29% 5.28x
Kentucky News 3.45% 3.85x
Southeast College Athletics 0.47% 3.77x
Christian News 0.81% 3.11x
Garden Power Equipment 1.35% 3.06x
North Carolina 1.76% 3.03x
Christians Prosperity Gospel 0.41% 2.89x
Virginia News 3.18% 2.84x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female