Dstillery Audiences

FOOD CITY

Audience Size: 59.4 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 59.4 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 28.98% 11.32x
Smokie Mountain Trip Planner 37.25% 10.92x
Smoky Mountains Trip Planners 24.84% 9.78x
South State Fair Visitors 23.31% 7.29x
Southeastern Voters 16.56% 6.35x
Nashville Trip Planners 14.60% 6.32x
Cabin Rental Researchers 18.30% 5.67x
SEC Fans 11.76% 4.79x
Washington DC Trip Planners 8.93% 3.84x
Asheville Trip Planners 8.93% 3.80x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 3.51% 18.75x
Maurices 1.98% 7.23x
American Eagle Outfitters 4.39% 5.62x
Gymboree 3.00% 5.02x
Carhartt 28.93% 4.81x
The Childrens Place 4.96% 4.35x
Hollister 2.30% 4.26x
Aeropostale 3.14% 4.09x
Lane Bryant 2.40% 3.89x
Buckle 2.80% 3.83x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 45.97% 23.22x
Tennessee News 22.22% 9.56x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.65% 4.40x
Pet Forums 0.87% 4.22x
Beach Vacations 0.65% 4.18x
Music Education 0.44% 3.97x
Historical Information - Museums & Libraries 0.44% 3.70x
Numerology & Astrology 0.65% 3.52x
Trucks 0.44% 3.52x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.44% 3.47x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female