Dstillery Audiences

FOOD CITY

Audience Size: 128 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 128 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 17.77% 9.20x
Tennessee Volunteers Fans 15.76% 6.70x
Smokie Mountain Trip Planner 21.88% 6.28x
South State Fair Visitors 15.17% 4.44x
Southeastern Voters 10.65% 4.37x
Nashville Trip Planners 8.05% 4.24x
SEC Fans 7.46% 3.58x
Nashville Activity Researchers 2.35% 3.41x
Asheville Trip Planners 5.28% 3.26x
Myrtle Beach Trip Planners 5.62% 3.07x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 7.55% 7.07x
American Eagle Outfitters 8.41% 2.99x
Eddie Bauer 3.82% 2.93x
Maurices 12.69% 2.67x
Levi Strauss 0.05% 2.41x
Aeropostale 6.71% 2.23x
Carhartt 44.20% 2.17x
Johnston and Murphy 0.20% 2.11x
Jos A. Bank Clothiers 4.83% 2.10x
Gymboree 5.33% 2.10x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 29.84% 28.60x
Tennessee News 9.30% 7.06x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 4.38x
Florida College Athletics 0.17% 3.48x
Travel, Food, Fashion & Fitness 0.17% 3.37x
Power Tools 0.17% 3.33x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.17% 3.26x
Exotic Pets 0.17% 3.13x
DIY Decoration & Furniture 0.25% 3.10x
Work Productivity 0.22% 3.03x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female