Explore the Food City Audience
Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 109.4 thousand unique devices whose actions qualify for the Food City audience.
INTERESTS
The Food City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 11.10% | 12.13x |
| Smoky Mountains Trip Planners | 11.43% | 10.67x |
| Cabin Rental Researchers | 7.44% | 6.03x |
| Southeastern Voters | 5.28% | 5.50x |
| SEC Fans | 4.47% | 4.76x |
| Nashville Trip Planners | 5.48% | 4.58x |
| Asheville Trip Planners | 4.19% | 3.45x |
| Washington DC Trip Planners | 4.06% | 3.10x |
| Black Friday Deal Shoppers | 3.38% | 2.98x |
| Family Adventures Travelers | 0.39% | 2.85x |
Composition Percentage:
The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
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APPAREL RETAILERS
The Food City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food City audience is Belk.
| Location | Composition | Index |
| Belk | 5.86% | 24.74x |
| Carhartt | 12.73% | 5.85x |
| Abercrombie & Fitch | 2.34% | 4.81x |
| Mens Wearhouse | 6.07% | 4.77x |
| Hollister | 1.65% | 3.85x |
| American Eagle Outfitters | 3.07% | 3.72x |
| Buckle | 1.30% | 3.71x |
| Talbots | 2.60% | 3.62x |
| Lane Bryant | 2.89% | 3.49x |
| Chicos | 2.28% | 3.32x |
Composition Percentage:
The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 22.19% | 36.79x |
| Tennessee News | 7.58% | 10.08x |
| West Virginia News | 1.29% | 5.28x |
| Kentucky News | 3.45% | 3.85x |
| Southeast College Athletics | 0.47% | 3.77x |
| Christian News | 0.81% | 3.11x |
| Garden Power Equipment | 1.35% | 3.06x |
| North Carolina | 1.76% | 3.03x |
| Christians Prosperity Gospel | 0.41% | 2.89x |
| Virginia News | 3.18% | 2.84x |
Composition Percentage:
The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
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DEMOGRAPHICS
The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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