Dstillery Audiences

FOOD CITY

Audience Size: 93.2 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 93.2 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 27.69% 11.07x
Smoky Mountains Trip Planners 19.57% 9.81x
Tennessee Volunteers Fans 19.91% 9.61x
South State Fair Visitors 16.59% 6.90x
Cabin Rental Researchers 16.48% 6.63x
Nashville Trip Planners 11.44% 6.02x
Southeastern Voters 12.24% 5.93x
SEC Fans 10.30% 4.95x
Washington DC Trip Planners 9.61% 4.10x
Asheville Trip Planners 8.24% 4.09x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 5.87% 20.75x
Carhartt 21.12% 4.73x
American Eagle Outfitters 6.04% 4.58x
Eddie Bauer 2.16% 4.07x
Buckle 4.73% 3.94x
The Childrens Place 7.66% 3.93x
Aeropostale 5.25% 3.89x
Gymboree 4.27% 3.88x
Charlotte Russe 1.95% 3.68x
Dressbarn 2.78% 3.26x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 37.19% 30.95x
Tennessee News 13.84% 10.21x
Southeast College Athletics 0.46% 6.12x
Motorsports 0.46% 5.70x
South Carolina Beach Travel 0.57% 5.12x
Homesteading 0.80% 4.18x
Psychology & Social Work 0.23% 3.96x
Memphis News 0.46% 3.96x
Free Online Game Players 0.23% 3.80x
West Virginia News 1.95% 3.38x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female