Dstillery Audiences

FOOD CITY

Audience Size: 83.6 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 83.6 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 11.18% 11.88x
Smoky Mountains Trip Planners 12.15% 10.31x
Cabin Rental Researchers 7.92% 6.44x
Southeastern Voters 5.62% 5.49x
Nashville Trip Planners 5.97% 5.08x
SEC Fans 4.44% 4.51x
Tennessee Titans Fans 3.19% 3.74x
Kentucky Wildcats Fans 3.33% 3.71x
Asheville Trip Planners 3.26% 3.51x
Myrtle Beach Trip Planners 3.26% 3.32x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 6.17% 27.58x
Carhartt 16.13% 6.04x
Mens Wearhouse 4.06% 4.72x
Abercrombie & Fitch 1.91% 4.58x
Lane Bryant 2.54% 4.08x
Chicos 2.25% 4.04x
American Eagle Outfitters 2.94% 4.00x
Victoria's Secret 3.91% 3.91x
Talbots 2.31% 3.73x
Jos A. Bank Clothiers 1.79% 3.57x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 23.40% 42.43x
Tennessee News 7.78% 10.97x
West Virginia News 1.39% 5.78x
Kentucky News 4.38% 5.69x
South Carolina Beach Travel 0.56% 4.20x
Medical Supplies 0.62% 3.11x
Virginia News 2.85% 2.78x
Garden Power Equipment 1.18% 2.77x
DIY Decoration & Furniture 0.35% 2.70x
North Carolina 1.39% 2.66x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female