Dstillery Audiences

FOOD CITY

Audience Size: 33.2 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 18.83% 13.92x
Nashville Activity Researchers 2.12% 10.22x
Tennessee Volunteers Fans 17.51% 9.77x
Nashville Trip Planners 7.16% 6.85x
Smokie Mountain Trip Planner 21.49% 6.82x
SEC Fans 7.16% 4.84x
South State Fair Visitors 13.79% 4.71x
Headache and Migraine Sufferers 1.86% 4.47x
Asheville Trip Planners 4.51% 4.34x
Pharmacy Shoppers 3.18% 4.27x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 2.42% 15.84x
American Eagle Outfitters 2.83% 5.76x
Eddie Bauer 1.01% 5.16x
Carhartt 16.24% 5.02x
Maurices 3.75% 4.34x
Jos A. Bank Clothiers 1.44% 4.20x
Lane Bryant 1.56% 3.95x
Dressbarn 1.33% 3.90x
Aeropostale 1.85% 3.66x
The Childrens Place 1.93% 3.43x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 30.50% 35.90x
Tennessee News 7.16% 6.85x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 4.38x
Gun Enthusiast - Hunting & Self Defense 1.06% 4.04x
Auto Enthusiast Information Researchers 1.06% 3.90x
All-Terrain Vehicles 1.06% 3.77x
West Virginia News 2.39% 3.48x
Electronic Accessories 0.31% 3.43x
Health Issues Cluster 1.06% 3.34x
Kentucky News 4.77% 3.26x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female