Dstillery Audiences

FOOD CITY

Audience Size: 84 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 84 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 32.14% 12.28x
Smoky Mountains Trip Planners 20.54% 9.35x
Tennessee Volunteers Fans 20.89% 8.73x
South State Fair Visitors 18.75% 7.01x
Cabin Rental Researchers 17.32% 6.57x
Nashville Trip Planners 10.18% 4.82x
Southeastern Voters 11.61% 4.80x
Washington DC Trip Planners 10.89% 4.30x
Asheville Trip Planners 8.93% 4.02x
SEC Fans 9.29% 3.85x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 5.68% 21.76x
Maurices 0.26% 8.75x
Carhartt 25.55% 4.92x
American Eagle Outfitters 5.86% 4.91x
Gymboree 4.21% 4.42x
The Childrens Place 7.59% 4.39x
Eddie Bauer 1.99% 4.32x
Buckle 4.70% 4.30x
Aeropostale 5.16% 4.28x
Hollister 3.31% 3.75x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 44.11% 26.69x
Tennessee News 16.25% 8.00x
National Parks 0.71% 7.41x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.71% 5.38x
Yard Structures 0.54% 5.02x
West Virginia News 3.04% 4.11x
Exotic Pets 0.89% 4.06x
Vaping 0.36% 3.95x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.36% 3.93x
Motorsports 0.36% 3.85x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male