Dstillery Audiences

FOOD CITY

Audience Size: 108.9 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 108.9 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 14.08% 6.97x
Smoky Mountains Trip Planners 15.80% 6.68x
South State Fair Visitors 15.52% 5.90x
Southeastern Voters 11.21% 5.24x
Cabin Rental Researchers 12.64% 4.80x
Nashville Trip Planners 8.91% 3.60x
Washington DC Trip Planners 8.33% 3.22x
SEC Fans 6.61% 3.05x
Family Adventures Travelers 0.39% 2.85x
Tennessee Titans Fans 5.75% 2.68x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 5.24% 22.38x
American Eagle Outfitters 6.71% 4.52x
Eddie Bauer 1.64% 3.50x
Buckle 3.87% 3.45x
Aeropostale 3.52% 3.41x
Hollister 2.66% 3.28x
Charlotte Russe 2.75% 3.24x
Journeys 3.30% 3.17x
The Childrens Place 4.94% 3.10x
Talbots 2.39% 3.09x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 27.87% 27.60x
Tennessee News 8.62% 7.92x
Motorsports 0.39% 4.53x
Unique & Personalized Fashion 0.57% 3.98x
Discount Books 0.15% 3.86x
Moving & Storage 1.15% 3.67x
Equestrian Cluster 0.86% 3.56x
Custom Printing 0.86% 3.32x
Canada Shopping - Lifestyle and Mommy Blogs 0.18% 3.23x
Custom Gifts 0.46% 3.20x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female