Dstillery Audiences

FOOD CITY

Audience Size: 48.8 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 11.69% 10.52x
Tennessee Volunteers Fans 9.75% 9.61x
Cabin Rental Researchers 9.63% 6.75x
Nashville Trip Planners 6.01% 5.07x
Southeastern Voters 5.30% 4.67x
SEC Fans 5.23% 4.65x
Tennessee Titans Fans 3.62% 3.61x
Myrtle Beach Trip Planners 3.75% 3.20x
Tractor Shoppers 2.71% 2.81x
Georgia Trip Planners 3.75% 2.72x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 4.12% 28.15x
Carhartt 10.14% 5.85x
Victoria's Secret 2.77% 4.93x
Lane Bryant 1.59% 4.67x
Dressbarn 1.18% 3.82x
Old Navy 1.50% 3.30x
Chicos 1.10% 3.30x
The Childrens Place 1.70% 3.29x
J. Crew 1.22% 3.25x
Hollister 0.39% 3.01x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 22.93% 41.05x
Tennessee News 7.82% 10.98x
Kentucky News 2.71% 3.56x
Garden Power Equipment 1.49% 2.95x
North Carolina 1.36% 2.61x
Auto Enthusiast Information Researchers 0.90% 2.36x
Gun Enthusiast - Hunting & Self Defense 2.65% 2.36x
Virginia News 2.52% 2.31x
Trucking 0.90% 2.06x
Pharmacy 0.71% 1.96x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female