Dstillery Audiences

FOOD CITY

Audience Size: 99 Thousand Devices

Explore the Food City Audience

Below you'll find more information about the Food City audience, broken down in different categories based on their digital and physical behaviors. These are 99 thousand unique devices whose actions qualify for the Food City audience.

Dstillery Crafted Audiences

INTERESTS

The Food City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food City audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 27.60% 10.69x
Smoky Mountains Trip Planners 17.70% 8.50x
Tennessee Volunteers Fans 17.60% 8.07x
South State Fair Visitors 17.80% 6.58x
Cabin Rental Researchers 14.60% 5.91x
Southeastern Voters 11.00% 5.00x
Nashville Trip Planners 10.60% 4.77x
SEC Fans 9.50% 4.35x
Asheville Trip Planners 7.80% 3.46x
Kentucky Wildcats Fans 6.50% 3.17x
Composition Percentage: The overlap percentage between the Food City audience and the Interest attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food City audience is Belk.

Location Composition Index
Belk 6.06% 20.76x
Carhartt 17.09% 4.68x
American Eagle Outfitters 7.12% 4.61x
Eddie Bauer 2.43% 4.29x
Buckle 4.91% 3.95x
Aeropostale 5.42% 3.79x
The Childrens Place 7.81% 3.79x
Charlotte Russe 2.62% 3.78x
Gymboree 4.51% 3.78x
Talbots 2.68% 3.39x
Composition Percentage: The overlap percentage between the Food City audience and the Location attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food City audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 31.40% 28.61x
Tennessee News 11.60% 9.34x
Internet Radio 0.60% 5.38x
Southeast College Athletics 0.40% 4.61x
Hobby Vehicles 0.40% 4.37x
West Virginia News 2.00% 4.05x
Memphis News 0.40% 3.84x
Kentucky News 5.00% 3.41x
Christian Music 0.20% 3.22x
Online Games for Kids 1.10% 3.13x
Composition Percentage: The overlap percentage between the Food City audience and the Content Affinity attribute.
Index: A comparison of the Food City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female