Dstillery Audiences

FOOD LION

Audience Size: 236 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 236 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 6.53% 5.53x
North Carolina Travel Researchers 12.89% 4.94x
Washington DC Trip Planners 6.30% 4.51x
South Carolina Gamecocks Fans 3.79% 4.51x
Myrtle Beach Trip Planners 4.77% 4.33x
UNC Tar Heels Fans 3.80% 3.68x
Carolina Panthers Fans 3.63% 3.39x
Mid-Atlantic Voters 3.79% 3.34x
Norfolk and Virginia Beach Trip Planners 8.77% 3.29x
Duke Blue Devils Fans 3.00% 2.84x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 4.10% 27.83x
Brooks Brothers 2.19% 5.11x
Carhartt 8.23% 4.84x
Old Navy 2.15% 4.77x
Talbots 1.39% 4.61x
Dressbarn 1.22% 3.98x
Lane Bryant 1.35% 3.97x
Charlotte Russe 0.63% 3.90x
American Eagle Outfitters 1.53% 3.71x
Aeropostale 1.06% 3.70x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.22% 12.32x
North Carolina News 6.08% 9.16x
North Carolina 4.55% 9.05x
South Carolina Beach Travel 1.07% 7.06x
South Carolina News 4.05% 6.10x
Virginia News 6.33% 5.98x
Southeast College Athletics 0.53% 4.79x
Delaware Cluster 0.72% 3.78x
Savannah Georgia News 0.53% 3.22x
Motorsports 0.17% 2.99x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female