Dstillery Audiences

FOOD LION

Audience Size: 464.5 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 464.5 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 19.89% 8.17x
North Carolina Travel Researchers 19.89% 7.41x
UNC Tar Heels Fans 13.16% 5.78x
Washington DC Trip Planners 11.38% 4.94x
Carolina Panthers Fans 10.71% 4.54x
Myrtle Beach Trip Planners 10.47% 4.25x
Duke Blue Devils Fans 9.16% 4.15x
Asheville Trip Planners 9.29% 3.99x
Norfolk and Virginia Beach Trip Planners 9.37% 3.73x
South Carolina Gamecocks Fans 7.77% 3.70x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 3.60% 17.97x
Talbots 2.24% 4.46x
Jos A. Bank Clothiers 2.27% 3.58x
Dressbarn 1.87% 3.47x
Lane Bryant 2.22% 3.41x
Carhartt 20.62% 3.37x
Aeropostale 2.79% 3.34x
Ralph Lauren 0.67% 3.27x
Gymboree 2.01% 3.11x
Journeys 4.20% 3.07x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 12.10% 12.07x
North Carolina 13.77% 8.08x
North Carolina News 21.90% 8.04x
South Carolina Beach Travel 0.51% 6.37x
Winnipeg Canada News 0.06% 4.87x
South Carolina News 12.48% 4.78x
Southeast College Athletics 0.25% 4.41x
Healthcare Jobs 0.19% 4.20x
Virginia News 12.31% 3.86x
Psychology & Social Work 0.13% 3.53x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female