Dstillery Audiences

FOOD LION

Audience Size: 661.7 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 661.7 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 7.89% 5.89x
Washington DC Trip Planners 6.82% 5.17x
North Carolina Travel Researchers 13.28% 5.11x
Myrtle Beach Trip Planners 4.52% 4.41x
UNC Tar Heels Fans 4.25% 4.14x
Carolina Panthers Fans 4.31% 3.98x
South Carolina Gamecocks Fans 3.23% 3.56x
Mid-Atlantic Voters 3.62% 3.42x
Norfolk and Virginia Beach Trip Planners 9.51% 3.38x
Asheville Trip Planners 4.12% 3.26x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 5.91% 25.81x
Brooks Brothers 2.79% 5.26x
Jos A. Bank Clothiers 3.32% 4.92x
Carhartt 10.40% 4.84x
Talbots 3.13% 4.57x
Dressbarn 2.90% 4.43x
Aeropostale 1.87% 4.24x
Chicos 2.64% 4.04x
Express Outlets 0.37% 3.89x
Lane Bryant 2.97% 3.81x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.81% 12.59x
North Carolina 5.98% 9.74x
North Carolina News 7.50% 9.58x
Virginia News 7.64% 6.40x
South Carolina News 3.60% 4.58x
Washington & Northern Virginia 1.66% 1.79x
Baltimore Cluster 2.19% 1.75x
US Military Cluster 1.64% 1.56x
Gun Enthusiast - Hunting & Self Defense 1.66% 1.50x
African American Celebrity Gossip 5.43% 1.42x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female