Explore the Food Lion Audience
Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 789.4 thousand unique devices whose actions qualify for the Food Lion audience.
INTERESTS
The Food Lion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 13.31% | 5.57x |
| North Carolina Football Fans | 12.52% | 5.24x |
| Washington DC Trip Planners | 11.96% | 4.79x |
| Norfolk and Virginia Beach Trip Planners | 9.89% | 3.94x |
| UNC Tar Heels Fans | 7.64% | 3.68x |
| Myrtle Beach Trip Planners | 7.23% | 3.35x |
| South Carolina Gamecocks Fans | 6.17% | 3.18x |
| Mid-Atlantic Voters | 6.39% | 3.02x |
| South Atlantic State Fair Visitors | 7.39% | 2.96x |
| Carolina Panthers Fans | 6.45% | 2.95x |
Composition Percentage:
The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
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APPAREL RETAILERS
The Food Lion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.
| Location | Composition | Index |
| Belk | 4.60% | 19.65x |
| Talbots | 3.88% | 5.02x |
| Express Outlets | 0.75% | 3.80x |
| Jos A. Bank Clothiers | 3.52% | 3.75x |
| Gymboree | 3.24% | 3.59x |
| Dressbarn | 3.12% | 3.45x |
| Aeropostale | 3.51% | 3.40x |
| Tommy Bahama | 1.72% | 3.33x |
| Brooks Brothers | 1.88% | 3.19x |
| Charlotte Russe | 2.69% | 3.18x |
Composition Percentage:
The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 6.51% | 11.49x |
| North Carolina | 7.86% | 9.24x |
| North Carolina News | 10.18% | 7.77x |
| Virginia News | 10.90% | 5.80x |
| South Carolina News | 6.57% | 5.11x |
| Delaware Cluster | 1.47% | 4.69x |
| South Carolina Beach Travel | 0.75% | 4.64x |
| West Virginia News | 1.82% | 4.12x |
| Virginia Athletics | 0.13% | 3.73x |
| Motorsports | 0.31% | 3.54x |
Composition Percentage:
The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
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DEMOGRAPHICS
The Food Lion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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