Explore the Food Lion Audience
Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 206.3 thousand unique devices whose actions qualify for the Food Lion audience.
INTERESTS
The Food Lion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 14.95% | 6.32x |
| North Carolina Travel Researchers | 15.48% | 6.07x |
| UNC Tar Heels Fans | 8.68% | 4.06x |
| Myrtle Beach Trip Planners | 7.63% | 3.74x |
| Washington DC Trip Planners | 8.26% | 3.70x |
| Carolina Panthers Fans | 7.18% | 3.58x |
| South Carolina Gamecocks Fans | 5.44% | 3.19x |
| Duke Blue Devils Fans | 6.45% | 3.15x |
| Asheville Trip Planners | 6.20% | 3.04x |
| Norfolk and Virginia Beach Trip Planners | 6.62% | 2.91x |
Composition Percentage:
The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Curious about what else the Food Lion audience is interested in?
Sign Up
APPAREL RETAILERS
The Food Lion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.
| Location | Composition | Index |
| Belk | 4.76% | 16.60x |
| Talbots | 2.32% | 4.37x |
| Ralph Lauren | 0.96% | 4.34x |
| Brooks Brothers | 1.06% | 3.99x |
| Madewell | 0.63% | 3.68x |
| Calvin Klein | 0.06% | 3.67x |
| Jos A. Bank Clothiers | 2.12% | 3.61x |
| Kate Spade | 0.94% | 3.35x |
| Aeropostale | 2.68% | 3.26x |
| Anthropologie | 0.99% | 3.18x |
Composition Percentage:
The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Want to find more of the Food Lion audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 6.59% | 10.35x |
| North Carolina | 9.31% | 7.62x |
| North Carolina News | 13.45% | 6.86x |
| National Parks | 0.10% | 5.11x |
| Dental Health | 0.10% | 4.24x |
| Delaware Cluster | 0.91% | 4.10x |
| South Carolina News | 6.97% | 4.07x |
| Russia Cluster | 0.05% | 3.91x |
| Reproductive Health | 0.05% | 3.70x |
| Cakes & Sweets | 0.17% | 3.50x |
Composition Percentage:
The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Want to see more of the Content Affinities the Food Lion audience visits?
Sign Up
DEMOGRAPHICS
The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Food Lion audience?
Sign Up