Dstillery Audiences

FOOD LION

Audience Size: 155.1 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 155.1 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 17.74% 6.56x
North Carolina Travel Researchers 18.34% 6.05x
UNC Tar Heels Fans 9.77% 3.93x
Asheville Trip Planners 8.57% 3.69x
Myrtle Beach Trip Planners 9.34% 3.55x
Carolina Panthers Fans 7.88% 3.48x
Washington DC Trip Planners 9.34% 3.45x
South Carolina Gamecocks Fans 6.94% 3.35x
Duke Blue Devils Fans 7.11% 3.03x
Norfolk and Virginia Beach Trip Planners 8.48% 2.96x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 4.64% 14.82x
Brooks Brothers 1.06% 4.17x
Talbots 2.02% 4.13x
Ralph Lauren 0.73% 3.76x
Madewell 0.63% 3.64x
Express Outlets 0.46% 3.36x
Calvin Klein 0.07% 3.28x
Jos A. Bank Clothiers 1.79% 3.13x
Aeropostale 2.59% 2.99x
Kate Spade 0.81% 2.95x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 7.37% 10.56x
North Carolina 10.03% 8.07x
North Carolina News 15.77% 7.58x
Southeast College Athletics 0.34% 6.09x
Assorted Topics (Car News, Animals, Viral Media) 0.35% 6.04x
National Parks 0.10% 5.11x
Delaware Cluster 1.20% 4.55x
Assorted Topics (Power Trains, Drones, Web Design) 0.18% 4.51x
South Carolina News 7.80% 4.31x
Numerology & Astrology 0.17% 3.97x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female