Dstillery Audiences

FOOD LION

Audience Size: 210 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 210 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 8.11% 5.09x
Asheville Trip Planners 3.34% 4.07x
UNC Tar Heels Fans 7.71% 3.88x
Washington DC Trip Planners 2.36% 3.79x
Atlanta Trip Planners 6.19% 3.43x
North Carolina Football Fans 7.62% 2.93x
Carolina Panthers Fans 4.52% 2.58x
Clemson Tigers Fans 5.65% 2.40x
South Carolina Gamecocks Fans 3.14% 2.37x
South Atlantic State Fair Visitors 4.18% 2.22x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 1.95% 19.65x
Jos A. Bank Clothiers 0.84% 5.40x
Brooks Brothers 0.43% 4.79x
Talbots 0.91% 4.73x
Columbia 0.27% 4.40x
Kate Spade 0.20% 4.12x
Aeropostale 1.38% 3.92x
Journeys 2.05% 3.75x
Dressbarn 0.99% 3.64x
Express Outlets 0.23% 3.39x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.08% 12.90x
North Carolina News 7.47% 9.97x
North Carolina 6.19% 9.41x
Southeast College Athletics 0.39% 8.73x
Delaware Cluster 0.84% 5.71x
South Carolina News 6.34% 5.68x
Virginia News 5.41% 4.63x
Low Budget Shoppers 0.10% 3.92x
People Search 0.25% 3.90x
Caribbean Vacation 0.09% 3.77x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male