Dstillery Audiences

FOOD LION

Audience Size: 735.8 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 735.8 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 16.34% 6.91x
North Carolina Football Fans 16.72% 6.36x
Washington DC Trip Planners 11.85% 4.64x
UNC Tar Heels Fans 9.99% 4.50x
Myrtle Beach Trip Planners 8.39% 4.18x
Norfolk and Virginia Beach Trip Planners 9.42% 3.77x
Carolina Panthers Fans 9.05% 3.67x
South Carolina Gamecocks Fans 6.98% 3.55x
Asheville Trip Planners 8.77% 3.49x
Duke Blue Devils Fans 7.86% 3.30x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 5.65% 19.64x
Talbots 3.81% 4.90x
Jos A. Bank Clothiers 3.85% 3.91x
Aeropostale 5.08% 3.59x
Dressbarn 3.22% 3.53x
Express Outlets 0.80% 3.52x
Gymboree 4.08% 3.48x
Lane Bryant 3.46% 3.46x
Brooks Brothers 2.13% 3.37x
Carhartt 12.78% 3.29x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 8.05% 13.51x
North Carolina 10.33% 10.91x
North Carolina News 13.07% 9.43x
South Carolina Beach Travel 1.09% 9.40x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 5.76x
South Carolina News 7.87% 5.47x
Virginia News 9.94% 4.76x
Southeast College Athletics 0.41% 4.69x
Delaware Cluster 1.24% 4.28x
London Tourism 0.02% 3.81x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female