Dstillery Audiences

FOOD LION

Audience Size: 789.4 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 789.4 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 13.31% 5.57x
North Carolina Football Fans 12.52% 5.24x
Washington DC Trip Planners 11.96% 4.79x
Norfolk and Virginia Beach Trip Planners 9.89% 3.94x
UNC Tar Heels Fans 7.64% 3.68x
Myrtle Beach Trip Planners 7.23% 3.35x
South Carolina Gamecocks Fans 6.17% 3.18x
Mid-Atlantic Voters 6.39% 3.02x
South Atlantic State Fair Visitors 7.39% 2.96x
Carolina Panthers Fans 6.45% 2.95x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 4.60% 19.65x
Talbots 3.88% 5.02x
Express Outlets 0.75% 3.80x
Jos A. Bank Clothiers 3.52% 3.75x
Gymboree 3.24% 3.59x
Dressbarn 3.12% 3.45x
Aeropostale 3.51% 3.40x
Tommy Bahama 1.72% 3.33x
Brooks Brothers 1.88% 3.19x
Charlotte Russe 2.69% 3.18x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.51% 11.49x
North Carolina 7.86% 9.24x
North Carolina News 10.18% 7.77x
Virginia News 10.90% 5.80x
South Carolina News 6.57% 5.11x
Delaware Cluster 1.47% 4.69x
South Carolina Beach Travel 0.75% 4.64x
West Virginia News 1.82% 4.12x
Virginia Athletics 0.13% 3.73x
Motorsports 0.31% 3.54x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female