Dstillery Audiences

FOOD LION

Audience Size: 226.3 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 226.3 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is UNC Tar Heels Fans.

Interest Composition Index
UNC Tar Heels Fans 6.41% 3.71x
Asheville Trip Planners 3.82% 3.68x
Myrtle Beach Trip Planners 6.86% 3.58x
Washington DC Trip Planners 3.21% 3.27x
North Carolina Football Fans 6.25% 3.15x
Duke Blue Devils Fans 4.75% 2.88x
North Carolina Travel Researchers 4.39% 2.68x
Clemson Tigers Fans 4.84% 2.63x
Carolina Panthers Fans 4.87% 2.48x
ACC Fans 3.46% 2.46x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 2.66% 17.67x
Talbots 1.13% 4.00x
Ralph Lauren 0.35% 3.67x
Jos A. Bank Clothiers 1.20% 3.53x
Dressbarn 1.15% 3.43x
Brooks Brothers 0.46% 3.32x
REI 0.31% 3.16x
Kate Spade 0.36% 2.97x
Carhartt 9.28% 2.92x
Aeropostale 1.42% 2.84x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 3.91% 10.51x
North Carolina 7.15% 8.48x
North Carolina News 9.01% 8.15x
Southeast College Athletics 0.42% 7.96x
South Carolina News 6.67% 5.32x
Virginia News 6.22% 4.37x
Bags & Luggage 0.10% 4.15x
Low Budget Shoppers 0.10% 3.91x
Delaware Cluster 0.80% 3.79x
Numerology & Astrology 0.04% 3.59x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female