Dstillery Audiences

FOOD LION

Audience Size: 595.3 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 595.3 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 16.38% 6.12x
North Carolina Football Fans 14.52% 5.56x
Washington DC Trip Planners 8.54% 3.88x
Myrtle Beach Trip Planners 8.28% 3.85x
Asheville Trip Planners 7.45% 3.65x
UNC Tar Heels Fans 7.95% 3.65x
Carolina Panthers Fans 7.04% 3.52x
Norfolk and Virginia Beach Trip Planners 7.29% 3.06x
South Carolina Gamecocks Fans 5.26% 3.05x
Duke Blue Devils Fans 5.67% 2.79x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 4.95% 8.03x
Talbots 2.73% 2.41x
Ralph Lauren 1.12% 2.30x
Brooks Brothers 1.16% 2.03x
Jos A. Bank Clothiers 2.79% 1.84x
Dressbarn 2.66% 1.71x
Kate Spade 1.03% 1.68x
J. Crew 1.86% 1.60x
Old Navy 5.40% 1.59x
Madewell 0.77% 1.58x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.13% 10.33x
North Carolina News 12.92% 7.07x
North Carolina 9.21% 6.75x
Southeast College Athletics 0.37% 5.87x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 4.38x
South Carolina News 7.59% 4.26x
Virginia News 7.41% 4.13x
Action Sports 0.06% 4.11x
Delaware Cluster 0.98% 3.92x
Nursing 0.06% 3.26x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female