Dstillery Audiences

FOOD LION

Audience Size: 420.1 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 420.1 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 14.67% 5.68x
North Carolina Football Fans 14.15% 5.27x
Myrtle Beach Trip Planners 8.02% 3.97x
UNC Tar Heels Fans 7.20% 3.87x
Asheville Trip Planners 4.68% 3.48x
Atlanta Trip Planners 5.98% 3.05x
Readers of Arabic Content 6.03% 3.04x
Washington DC Trip Planners 2.99% 2.90x
Norfolk and Virginia Beach Trip Planners 6.35% 2.79x
Duke Blue Devils Fans 5.06% 2.71x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 8.66% 8.43x
Talbots 4.14% 2.67x
Ralph Lauren 1.42% 2.40x
Brooks Brothers 1.80% 2.22x
Jos A. Bank Clothiers 4.39% 2.02x
REI 0.97% 1.77x
Aeropostale 5.03% 1.76x
Dressbarn 3.87% 1.75x
Madewell 1.24% 1.69x
Carhartt 32.04% 1.63x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.28% 10.38x
North Carolina 9.89% 8.42x
North Carolina News 11.78% 7.38x
Unique & Personalized Fashion 0.15% 5.17x
South Carolina News 8.15% 5.07x
Internet Radio 0.05% 4.01x
Career Cluster A 0.12% 3.96x
Southeast College Athletics 0.45% 3.82x
Virginia News 5.51% 3.66x
Numerology & Astrology 0.04% 3.59x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female