Dstillery Audiences

FOOD LION

Audience Size: 774.7 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 774.7 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 16.29% 7.49x
North Carolina Football Fans 15.90% 7.10x
UNC Tar Heels Fans 9.90% 5.06x
Washington DC Trip Planners 11.78% 4.94x
Myrtle Beach Trip Planners 8.92% 4.48x
Norfolk and Virginia Beach Trip Planners 9.68% 4.17x
South Carolina Gamecocks Fans 7.25% 3.99x
Carolina Panthers Fans 8.02% 3.86x
Duke Blue Devils Fans 7.33% 3.70x
Asheville Trip Planners 7.79% 3.70x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 4.97% 18.91x
Talbots 4.01% 4.99x
Jos A. Bank Clothiers 3.75% 3.86x
Express Outlets 0.74% 3.52x
Gymboree 3.74% 3.49x
Aeropostale 4.34% 3.45x
Charlotte Russe 2.96% 3.39x
Dressbarn 3.19% 3.37x
Lane Bryant 3.03% 3.18x
Tommy Bahama 1.74% 3.15x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 9.02% 14.97x
North Carolina News 13.69% 10.33x
North Carolina 9.40% 10.18x
South Carolina Travel 0.08% 9.37x
South Carolina Beach Travel 1.00% 7.34x
South Carolina News 8.40% 6.05x
Southeast College Athletics 0.52% 5.65x
Virginia News 10.45% 4.90x
Virginia Athletics 0.13% 4.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.74x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female