Dstillery Audiences

FOOD LION

Audience Size: 841.6 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 841.6 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 14.74% 6.78x
North Carolina Football Fans 12.92% 6.01x
Washington DC Trip Planners 10.02% 4.69x
UNC Tar Heels Fans 7.41% 4.60x
Myrtle Beach Trip Planners 7.07% 4.23x
Norfolk and Virginia Beach Trip Planners 8.92% 4.07x
South Carolina Gamecocks Fans 5.73% 3.96x
Carolina Panthers Fans 6.44% 3.75x
Asheville Trip Planners 6.32% 3.33x
Mid-Atlantic Voters 5.02% 3.12x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 4.32% 19.96x
Talbots 3.37% 4.53x
Jos A. Bank Clothiers 3.43% 3.84x
Carhartt 2.45% 3.79x
Express Outlets 0.61% 3.74x
Gymboree 2.42% 3.54x
Brooks Brothers 2.00% 3.51x
Dressbarn 2.82% 3.48x
Tommy Bahama 1.49% 3.45x
Aeropostale 2.58% 3.43x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 30.24x
North Carolina Education 8.79% 13.91x
Watches & Jewelry 0.01% 13.19x
North Carolina 9.10% 9.94x
Sports - Skiing, Snowboarding 0.01% 9.51x
North Carolina News 11.59% 9.36x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.22x
South Carolina Beach Travel 1.53% 7.05x
Quinceanera Planning 0.03% 6.62x
Decoration & Fabric 0.01% 5.74x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female