Dstillery Audiences

FOOD LION

Audience Size: 616.2 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 616.2 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 20.09% 8.86x
North Carolina Travel Researchers 19.57% 8.71x
UNC Tar Heels Fans 11.78% 5.80x
Washington DC Trip Planners 12.09% 5.59x
Myrtle Beach Trip Planners 9.84% 5.00x
Carolina Panthers Fans 10.39% 4.89x
Asheville Trip Planners 9.57% 4.77x
South Carolina Gamecocks Fans 7.94% 4.49x
Norfolk and Virginia Beach Trip Planners 9.65% 4.34x
Duke Blue Devils Fans 8.53% 4.26x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 5.10% 19.52x
Talbots 3.09% 4.71x
Jos A. Bank Clothiers 3.30% 3.91x
Aeropostale 4.54% 3.79x
Dressbarn 2.65% 3.64x
Lane Bryant 3.09% 3.59x
Gymboree 3.33% 3.51x
Express Outlets 0.64% 3.47x
Carhartt 18.55% 3.45x
Ralph Lauren 0.96% 3.45x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 11.15% 13.20x
North Carolina News 20.19% 9.39x
North Carolina 13.54% 9.11x
South Carolina Beach Travel 0.72% 7.21x
South Carolina News 11.82% 5.15x
Winnipeg Canada News 0.06% 4.87x
Chat Rooms 0.06% 4.69x
Virginia News 12.64% 4.55x
Southeast College Athletics 0.33% 4.42x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 4.22x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female