Dstillery Audiences

FOOD LION

Audience Size: 206.3 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 206.3 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 14.95% 6.32x
North Carolina Travel Researchers 15.48% 6.07x
UNC Tar Heels Fans 8.68% 4.06x
Myrtle Beach Trip Planners 7.63% 3.74x
Washington DC Trip Planners 8.26% 3.70x
Carolina Panthers Fans 7.18% 3.58x
South Carolina Gamecocks Fans 5.44% 3.19x
Duke Blue Devils Fans 6.45% 3.15x
Asheville Trip Planners 6.20% 3.04x
Norfolk and Virginia Beach Trip Planners 6.62% 2.91x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 4.76% 16.60x
Talbots 2.32% 4.37x
Ralph Lauren 0.96% 4.34x
Brooks Brothers 1.06% 3.99x
Madewell 0.63% 3.68x
Calvin Klein 0.06% 3.67x
Jos A. Bank Clothiers 2.12% 3.61x
Kate Spade 0.94% 3.35x
Aeropostale 2.68% 3.26x
Anthropologie 0.99% 3.18x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.59% 10.35x
North Carolina 9.31% 7.62x
North Carolina News 13.45% 6.86x
National Parks 0.10% 5.11x
Dental Health 0.10% 4.24x
Delaware Cluster 0.91% 4.10x
South Carolina News 6.97% 4.07x
Russia Cluster 0.05% 3.91x
Reproductive Health 0.05% 3.70x
Cakes & Sweets 0.17% 3.50x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female