Dstillery Audiences

FOOD LION

Audience Size: 355.1 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 355.1 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 16.80% 5.80x
North Carolina Football Fans 15.71% 5.59x
Washington DC Trip Planners 9.47% 3.79x
Myrtle Beach Trip Planners 8.90% 3.71x
UNC Tar Heels Fans 8.79% 3.63x
Carolina Panthers Fans 7.28% 3.26x
Asheville Trip Planners 7.37% 3.09x
Norfolk and Virginia Beach Trip Planners 7.94% 3.07x
South Carolina Gamecocks Fans 5.11% 2.70x
Duke Blue Devils Fans 6.29% 2.54x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 2.20% 10.26x
Ralph Lauren 0.46% 3.00x
Talbots 0.87% 2.33x
Brooks Brothers 0.42% 2.22x
Calvin Klein 0.03% 2.13x
LL Bean 0.10% 1.98x
Jos A. Bank Clothiers 0.91% 1.95x
J. Crew 0.74% 1.94x
Aeropostale 1.13% 1.89x
Michael Kors 0.71% 1.88x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.31% 9.11x
North Carolina 9.92% 6.74x
North Carolina News 13.85% 6.51x
Canadian News 0.09% 5.52x
South Carolina News 8.46% 4.16x
Delaware Cluster 1.11% 4.00x
Virginia News 7.94% 3.65x
Robotics 0.05% 3.47x
Natural & Healthy Living Researchers 0.05% 3.26x
Russia Cluster 0.07% 3.22x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female