Dstillery Audiences

FOOD LION

Audience Size: 682.6 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 682.6 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 14.27% 6.98x
North Carolina Football Fans 14.36% 6.70x
Washington DC Trip Planners 10.02% 4.82x
UNC Tar Heels Fans 7.68% 4.25x
Norfolk and Virginia Beach Trip Planners 9.35% 4.17x
Myrtle Beach Trip Planners 6.45% 4.00x
Carolina Panthers Fans 7.47% 3.96x
South Carolina Gamecocks Fans 6.50% 3.85x
Mid-Atlantic Voters 5.57% 3.27x
Asheville Trip Planners 6.04% 3.05x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 5.10% 21.41x
Jos A. Bank Clothiers 4.13% 4.18x
Carhartt 6.56% 4.11x
Talbots 3.53% 4.10x
Express Outlets 0.57% 3.85x
Brooks Brothers 2.43% 3.81x
Dressbarn 3.05% 3.72x
Aeropostale 2.23% 3.70x
Gymboree 1.94% 3.41x
Johnston and Murphy 1.56% 3.40x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 34.87x
Custom T-Shirts 0.01% 30.24x
North Carolina Education 10.75% 14.63x
Watches & Jewelry 0.01% 13.19x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 10.20x
North Carolina 10.61% 9.68x
Sports - Skiing, Snowboarding 0.01% 9.51x
North Carolina News 13.95% 9.15x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.22x
South Carolina Beach Travel 1.85% 7.14x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female