Dstillery Audiences

FOOD LION

Audience Size: 311.6 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 311.6 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 17.92% 7.45x
North Carolina Travel Researchers 17.81% 6.28x
UNC Tar Heels Fans 11.29% 5.19x
Washington DC Trip Planners 10.76% 4.45x
Carolina Panthers Fans 9.13% 4.09x
Duke Blue Devils Fans 8.58% 3.95x
Myrtle Beach Trip Planners 9.79% 3.89x
South Carolina Gamecocks Fans 7.05% 3.69x
Norfolk and Virginia Beach Trip Planners 9.26% 3.65x
Asheville Trip Planners 8.29% 3.50x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 2.90% 14.70x
Talbots 2.03% 4.52x
Madewell 0.44% 3.99x
Jos A. Bank Clothiers 1.85% 3.81x
Ralph Lauren 0.55% 3.73x
Brooks Brothers 0.64% 3.73x
Anthropologie 0.74% 3.31x
Aeropostale 1.51% 3.07x
Gymboree 1.29% 3.06x
Old Navy 3.23% 2.95x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 9.92% 11.05x
North Carolina 12.26% 7.30x
South Carolina Beach Travel 0.37% 6.75x
North Carolina News 17.86% 6.36x
Mid-Atlantic Beaches 0.08% 5.86x
Right Wing Blogs - Political Activism 0.08% 5.40x
Mysticism 0.08% 5.24x
Phone & Computer Game Downloaders 0.16% 5.05x
Winnipeg Canada News 0.06% 4.87x
Healthcare Jobs 0.13% 4.58x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female