Dstillery Audiences

FOOD LION

Audience Size: 480.6 Thousand Devices

Explore the Food Lion Audience

Below you'll find more information about the Food Lion audience, broken down in different categories based on their digital and physical behaviors. These are 480.6 thousand unique devices whose actions qualify for the Food Lion audience.

Dstillery Crafted Audiences

INTERESTS

The Food Lion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Lion audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 7.49% 5.58x
North Carolina Travel Researchers 15.10% 4.86x
Washington DC Trip Planners 7.09% 4.77x
Myrtle Beach Trip Planners 5.35% 4.44x
UNC Tar Heels Fans 4.58% 4.12x
South Carolina Gamecocks Fans 4.20% 4.12x
Mid-Atlantic Voters 4.38% 3.53x
Norfolk and Virginia Beach Trip Planners 10.03% 3.37x
Carolina Panthers Fans 3.89% 3.27x
Duke Blue Devils Fans 3.44% 2.83x
Composition Percentage: The overlap percentage between the Food Lion audience and the Interest attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Lion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Lion audience is Belk.

Location Composition Index
Belk 5.94% 25.92x
Brooks Brothers 2.92% 5.52x
Jos A. Bank Clothiers 2.55% 5.27x
Carhartt 13.22% 4.64x
Aeropostale 1.96% 4.43x
Old Navy 3.42% 4.34x
Chicos 2.30% 4.16x
Dressbarn 2.26% 4.14x
Talbots 2.53% 4.08x
Lane Bryant 2.32% 3.89x
Composition Percentage: The overlap percentage between the Food Lion audience and the Location attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Lion audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.11% 13.22x
North Carolina News 7.16% 10.14x
North Carolina 5.13% 8.81x
South Carolina Beach Travel 1.20% 8.03x
Virginia News 7.21% 6.33x
South Carolina News 4.28% 6.05x
Virginia Athletics 0.23% 5.98x
Southeast College Athletics 0.59% 4.54x
Delaware Cluster 0.91% 4.47x
South Carolina Travel 0.08% 4.35x
Composition Percentage: The overlap percentage between the Food Lion audience and the Content Affinity attribute.
Index: A comparison of the Food Lion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Lion audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female