Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 67.4 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 6.29% | 4.37x |
| Caribbean Trip Planners | 4.81% | 4.08x |
| New York Trip Planners | 4.81% | 3.72x |
| Readers of Caribbean Content | 4.70% | 3.44x |
| Readers of Puerto Rican Content | 3.40% | 3.18x |
| Online Grocery Shoppers | 7.92% | 3.17x |
| Readers of Belizean Content | 4.48% | 3.10x |
| Stay-at-Home Parents | 3.74% | 2.89x |
| Readers of South American Content | 3.70% | 2.87x |
| Readers of Panamanian Content | 3.37% | 2.82x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Zara.
| Location | Composition | Index |
| Zara | 4.96% | 31.62x |
| Armani | 3.67% | 28.95x |
| Club Monaco | 2.35% | 26.58x |
| American Apparel | 3.79% | 23.30x |
| The Childrens Place | 12.49% | 23.00x |
| H&M | 5.20% | 22.60x |
| Hugo Boss | 1.64% | 19.37x |
| American Eagle Outfitters | 7.24% | 19.14x |
| Gap | 12.17% | 17.90x |
| Urban Outfitters | 4.16% | 17.25x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 5.81% | 14.79x |
| New York City Family & Activity Cluster | 3.96% | 9.20x |
| Hudson Valley New York Media | 1.59% | 7.00x |
| New York City Real Estate Research Cluster | 1.89% | 6.52x |
| NYC Tourist Attractions | 3.00% | 5.47x |
| New Jersey News Cluster | 4.33% | 4.05x |
| Spanish Health & Wellness | 0.81% | 3.82x |
| Luxury Sneakers | 1.63% | 3.70x |
| Broadway Information | 0.78% | 3.42x |
| LGBTQ Advocacy | 1.15% | 2.92x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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