Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 94.4 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 9.76% | 5.67x |
| New York City Events Researchers | 8.75% | 5.64x |
| Online Grocery Shoppers | 9.76% | 5.16x |
| Readers of Caribbean Content | 10.44% | 5.09x |
| Ballet Enthusiasts | 7.41% | 4.51x |
| Caribbean Trip Planners | 8.42% | 4.42x |
| Readers of Jamaican Content | 7.07% | 4.10x |
| Readers of Dominican Republic Content | 8.42% | 4.06x |
| New York Rangers Fans | 7.07% | 3.81x |
| Readers of Colombian Content | 7.41% | 3.77x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Curious about what else the Foodtown audience is interested in?
Sign Up
APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.30% | 74.94x |
| Everlane | 1.11% | 66.93x |
| Topshop | 1.76% | 33.14x |
| Uniqlo | 7.49% | 29.96x |
| Calvin Klein | 2.05% | 29.90x |
| Intermix | 3.16% | 29.28x |
| Zara | 10.59% | 26.97x |
| American Apparel | 11.85% | 25.67x |
| Saint Laurent Paris | 2.69% | 20.98x |
| Armani | 7.26% | 19.15x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Want to find more of the Foodtown audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 4.71% | 14.73x |
| New York City Family & Activity Cluster | 10.77% | 14.04x |
| New York City Education & News Cluster | 3.03% | 13.39x |
| Caribbean Cluster | 2.36% | 12.32x |
| New York City Real Estate Research Cluster | 4.04% | 11.58x |
| Gossip & Entertainment | 2.69% | 11.34x |
| Hudson Valley New York Media | 3.03% | 7.40x |
| Latin American Spanish Language News | 2.36% | 6.93x |
| Luxury Sneakers | 3.37% | 6.24x |
| Marketing Professionals | 0.57% | 5.70x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Want to see more of the Content Affinities the Foodtown audience visits?
Sign Up
DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Foodtown audience?
Sign Up