Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 174.4 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 6.47% | 5.23x |
| Readers of Dominican Republic Content | 6.23% | 5.23x |
| Countdown to the Beach Travelers | 0.03% | 4.00x |
| Caribbean Trip Planners | 6.81% | 4.00x |
| Readers of Honduran Content | 4.28% | 3.57x |
| Readers of Jamaican Content | 4.14% | 3.56x |
| New York Trip Planners | 7.40% | 3.55x |
| Online Grocery Shoppers | 6.47% | 3.49x |
| New York City Events Researchers | 5.94% | 3.37x |
| Readers of South American Content | 4.33% | 3.35x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.13% | 62.84x |
| Supreme | 1.46% | 42.78x |
| Zara | 9.35% | 23.59x |
| Levi Strauss | 4.79% | 23.47x |
| Intermix | 2.95% | 22.33x |
| The Childrens Place | 22.30% | 21.43x |
| Uniqlo | 4.72% | 21.02x |
| American Apparel | 11.26% | 19.57x |
| Topshop | 0.88% | 19.41x |
| Calvin Klein | 2.13% | 19.37x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.03% | 28.31x |
| Quinceanera Planning | 0.03% | 14.74x |
| Parenting & Nutrition | 0.05% | 14.63x |
| Fashion & Cosmetics | 0.03% | 13.11x |
| Active Lifestyle Enthusiasts | 0.14% | 13.02x |
| Environmental Conservation | 0.04% | 12.30x |
| Survey Websites | 0.05% | 11.75x |
| As Seen On TV Products | 0.05% | 10.96x |
| New York City Education & News Cluster | 5.21% | 10.91x |
| Nepal News | 0.15% | 10.80x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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