Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 6.98% | 7.06x |
| New York City Events Researchers | 6.03% | 6.36x |
| Ballet Enthusiasts | 6.98% | 5.81x |
| Getaways Researchers | 3.49% | 4.80x |
| Retail Job Seekers | 6.98% | 4.49x |
| Readers of Jewish Content | 3.81% | 4.08x |
| Readers of Caribbean Content | 12.06% | 3.99x |
| Food Allergies Researchers | 2.22% | 3.66x |
| Lawyers | 2.54% | 3.51x |
| New York Knicks Fans | 6.98% | 3.45x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Zara.
| Location | Composition | Index |
| Zara | 1.42% | 14.73x |
| Uniqlo | 0.71% | 13.58x |
| Saint Laurent Paris | 0.45% | 13.09x |
| Johnston and Murphy | 1.05% | 10.84x |
| Levi Strauss | 0.71% | 9.44x |
| Club Monaco | 0.32% | 8.96x |
| Hugo Boss | 1.29% | 8.25x |
| The North Face | 0.64% | 7.83x |
| Armani | 0.64% | 7.04x |
| Patagonia | 0.84% | 6.35x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 6.67% | 9.03x |
| Hudson Valley New York Media | 2.54% | 8.59x |
| Latin American Spanish Language News | 1.59% | 5.09x |
| Luxury Sneakers | 1.59% | 4.14x |
| Mexico Cluster | 1.27% | 4.00x |
| University Research | 0.75% | 3.77x |
| Latin American News | 1.90% | 3.63x |
| Computers & Accessories | 1.59% | 3.38x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.37% | 3.11x |
| Sports - Climbing, Non-traditional | 0.55% | 3.06x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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