Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 11.02% | 9.46x |
| New York Trip Planners | 12.60% | 7.48x |
| Getaways Researchers | 7.87% | 7.39x |
| Ballet Enthusiasts | 11.02% | 7.12x |
| Northeastern Voters | 11.81% | 6.45x |
| Burger Enthusiast | 11.81% | 6.09x |
| Caribbean Trip Planners | 10.24% | 5.92x |
| Online Grocery Shoppers | 9.45% | 5.85x |
| Cricket Enthusiasts | 8.66% | 5.72x |
| New York Mets Fans | 9.45% | 5.57x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.26% | 13.96x |
| Johnston and Murphy | 1.05% | 10.84x |
| Urban Outfitters | 1.62% | 8.40x |
| Gap | 4.32% | 7.20x |
| Zara | 0.68% | 7.14x |
| H&M | 2.43% | 6.39x |
| The Childrens Place | 5.95% | 6.33x |
| Dressbarn | 2.97% | 5.98x |
| The North Face | 0.54% | 5.15x |
| Lululemon | 1.22% | 4.81x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 9.45% | 12.31x |
| New Jersey News Cluster | 16.54% | 9.05x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.34% | 4.57x |
| Collectibles - Toys & Collectibles | 2.36% | 4.07x |
| Appliances & Reviews | 1.57% | 3.92x |
| Graphic Design | 1.57% | 3.89x |
| Writing Tools & Citation | 2.36% | 3.84x |
| India Bollywood, Weddings & Gossip | 1.57% | 3.70x |
| College Planning | 1.57% | 3.65x |
| Computers & Accessories | 2.36% | 3.55x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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