Dstillery Audiences

FOODTOWN

Audience Size: 21.6 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 7.45% 7.09x
Real Estate Decision Makers 6.21% 6.94x
New York City Events Researchers 5.59% 5.54x
COVID Testing Researchers 1.72% 5.24x
Readers of Puerto Rican Content 9.32% 4.15x
Small Business Opportunity Researchers 1.24% 3.93x
Modern Art Museum Researchers 3.11% 3.92x
Tire Shoppers 2.48% 3.80x
Market Intelligence Researchers 1.12% 3.76x
Ballet Enthusiasts 3.73% 3.55x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Club Monaco.

Location Composition Index
Club Monaco 0.62% 22.16x
Zara 2.01% 21.77x
Uniqlo 0.77% 16.85x
Banana Republic 2.25% 16.38x
Armani 1.24% 15.53x
Gap 2.73% 13.99x
American Apparel 2.01% 12.79x
Hugo Boss 1.34% 12.46x
Patagonia 1.87% 12.21x
The Childrens Place 2.49% 11.44x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 8.70% 19.99x
Latin American News 1.86% 4.88x
Baltimore Cluster 2.87% 3.97x
Dating & Relationships 0.99% 3.84x
Connecticut News 1.86% 3.76x
Movie Reviews 1.24% 3.37x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.37% 3.11x
Muscle Cars 0.75% 2.95x
Discount Travel 0.53% 2.90x
Handyman Tools 0.03% 2.88x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female