Dstillery Audiences

FOODTOWN

Audience Size: 23.7 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.93% 7.00x
Telemedicine Content Readers 2.60% 4.94x
Getaways Researchers 3.90% 4.62x
Stay-at-Home Parents 8.23% 4.47x
New York Trip Planners 6.06% 4.17x
New York Mets Fans 6.06% 4.11x
Tokyo Trip Planners 3.90% 3.88x
Broadway Fans 4.33% 3.77x
Sightseeing Travelers 6.49% 3.76x
Burger Enthusiast 6.93% 3.75x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.26% 13.96x
Johnston and Murphy 1.05% 10.84x
Uniqlo 1.59% 8.98x
Intermix 0.56% 8.31x
Calvin Klein 0.43% 8.31x
Charlotte Russe 1.33% 7.94x
Zara 2.15% 7.01x
Topshop 0.13% 5.70x
Club Monaco 0.73% 5.54x
American Apparel 1.89% 4.86x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 7.36% 10.88x
Hudson Valley New York Media 1.73% 7.06x
New Jersey News Cluster 8.66% 5.08x
Fashion Cluster 1.30% 4.06x
Fantasy Name Generators 1.35% 4.05x
Movie Reviews 1.73% 3.21x
College Planning 0.90% 3.15x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.73% 3.11x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.37% 3.11x
Party Planning & Invitations 0.87% 3.07x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female