Dstillery Audiences

FOODTOWN

Audience Size: 94.4 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 94.4 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 9.76% 5.67x
New York City Events Researchers 8.75% 5.64x
Online Grocery Shoppers 9.76% 5.16x
Readers of Caribbean Content 10.44% 5.09x
Ballet Enthusiasts 7.41% 4.51x
Caribbean Trip Planners 8.42% 4.42x
Readers of Jamaican Content 7.07% 4.10x
Readers of Dominican Republic Content 8.42% 4.06x
New York Rangers Fans 7.07% 3.81x
Readers of Colombian Content 7.41% 3.77x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Supreme.

Location Composition Index
Supreme 1.30% 74.94x
Everlane 1.11% 66.93x
Topshop 1.76% 33.14x
Uniqlo 7.49% 29.96x
Calvin Klein 2.05% 29.90x
Intermix 3.16% 29.28x
Zara 10.59% 26.97x
American Apparel 11.85% 25.67x
Saint Laurent Paris 2.69% 20.98x
Armani 7.26% 19.15x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.71% 14.73x
New York City Family & Activity Cluster 10.77% 14.04x
New York City Education & News Cluster 3.03% 13.39x
Caribbean Cluster 2.36% 12.32x
New York City Real Estate Research Cluster 4.04% 11.58x
Gossip & Entertainment 2.69% 11.34x
Hudson Valley New York Media 3.03% 7.40x
Latin American Spanish Language News 2.36% 6.93x
Luxury Sneakers 3.37% 6.24x
Marketing Professionals 0.57% 5.70x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male