Dstillery Audiences

FOODTOWN

Audience Size: 16.2 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 6.98% 7.06x
New York City Events Researchers 6.03% 6.36x
Ballet Enthusiasts 6.98% 5.81x
Getaways Researchers 3.49% 4.80x
Retail Job Seekers 6.98% 4.49x
Readers of Jewish Content 3.81% 4.08x
Readers of Caribbean Content 12.06% 3.99x
Food Allergies Researchers 2.22% 3.66x
Lawyers 2.54% 3.51x
New York Knicks Fans 6.98% 3.45x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Zara.

Location Composition Index
Zara 1.42% 14.73x
Uniqlo 0.71% 13.58x
Saint Laurent Paris 0.45% 13.09x
Johnston and Murphy 1.05% 10.84x
Levi Strauss 0.71% 9.44x
Club Monaco 0.32% 8.96x
Hugo Boss 1.29% 8.25x
The North Face 0.64% 7.83x
Armani 0.64% 7.04x
Patagonia 0.84% 6.35x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 6.67% 9.03x
Hudson Valley New York Media 2.54% 8.59x
Latin American Spanish Language News 1.59% 5.09x
Luxury Sneakers 1.59% 4.14x
Mexico Cluster 1.27% 4.00x
University Research 0.75% 3.77x
Latin American News 1.90% 3.63x
Computers & Accessories 1.59% 3.38x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.37% 3.11x
Sports - Climbing, Non-traditional 0.55% 3.06x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female