Dstillery Audiences

FOODTOWN

Audience Size: 67.4 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 67.4 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 6.29% 4.37x
Caribbean Trip Planners 4.81% 4.08x
New York Trip Planners 4.81% 3.72x
Readers of Caribbean Content 4.70% 3.44x
Readers of Puerto Rican Content 3.40% 3.18x
Online Grocery Shoppers 7.92% 3.17x
Readers of Belizean Content 4.48% 3.10x
Stay-at-Home Parents 3.74% 2.89x
Readers of South American Content 3.70% 2.87x
Readers of Panamanian Content 3.37% 2.82x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Zara.

Location Composition Index
Zara 4.96% 31.62x
Armani 3.67% 28.95x
Club Monaco 2.35% 26.58x
American Apparel 3.79% 23.30x
The Childrens Place 12.49% 23.00x
H&M 5.20% 22.60x
Hugo Boss 1.64% 19.37x
American Eagle Outfitters 7.24% 19.14x
Gap 12.17% 17.90x
Urban Outfitters 4.16% 17.25x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.81% 14.79x
New York City Family & Activity Cluster 3.96% 9.20x
Hudson Valley New York Media 1.59% 7.00x
New York City Real Estate Research Cluster 1.89% 6.52x
NYC Tourist Attractions 3.00% 5.47x
New Jersey News Cluster 4.33% 4.05x
Spanish Health & Wellness 0.81% 3.82x
Luxury Sneakers 1.63% 3.70x
Broadway Information 0.78% 3.42x
LGBTQ Advocacy 1.15% 2.92x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male