Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 172.7 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 5.73% | 4.80x |
| Readers of Caribbean Content | 5.50% | 4.06x |
| Online Grocery Shoppers | 5.95% | 3.79x |
| Ballet Enthusiasts | 5.16% | 3.69x |
| Caribbean Trip Planners | 5.35% | 3.66x |
| New York City Events Researchers | 5.12% | 3.63x |
| New York Trip Planners | 5.61% | 3.46x |
| New York Mets Fans | 3.26% | 3.21x |
| Readers of Puerto Rican Content | 3.56% | 2.93x |
| Stay-at-Home Parents | 4.59% | 2.85x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.97% | 67.67x |
| Supreme | 1.40% | 41.22x |
| Levi Strauss | 4.72% | 31.05x |
| The Childrens Place | 21.82% | 26.79x |
| Club Monaco | 3.36% | 26.59x |
| Zara | 9.83% | 26.42x |
| Armani | 8.77% | 22.31x |
| Intermix | 2.56% | 21.50x |
| Uniqlo | 3.94% | 21.25x |
| American Apparel | 9.78% | 20.01x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 6.03% | 13.36x |
| New York City Family & Activity Cluster | 6.18% | 10.14x |
| Caribbean Cluster | 1.18% | 9.49x |
| New York City Real Estate Research Cluster | 3.68% | 8.42x |
| Latin American Spanish Language News | 0.83% | 7.72x |
| Hudson Valley New York Media | 1.90% | 6.37x |
| NYC Tourist Attractions | 3.98% | 5.95x |
| Retail Industry News | 0.23% | 3.76x |
| Art News & Products | 0.34% | 3.62x |
| New Jersey News Cluster | 4.66% | 3.49x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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