Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.93% | 7.00x |
| Telemedicine Content Readers | 2.60% | 4.94x |
| Getaways Researchers | 3.90% | 4.62x |
| Stay-at-Home Parents | 8.23% | 4.47x |
| New York Trip Planners | 6.06% | 4.17x |
| New York Mets Fans | 6.06% | 4.11x |
| Tokyo Trip Planners | 3.90% | 3.88x |
| Broadway Fans | 4.33% | 3.77x |
| Sightseeing Travelers | 6.49% | 3.76x |
| Burger Enthusiast | 6.93% | 3.75x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Curious about what else the Foodtown audience is interested in?
Sign Up
APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.26% | 13.96x |
| Johnston and Murphy | 1.05% | 10.84x |
| Uniqlo | 1.59% | 8.98x |
| Intermix | 0.56% | 8.31x |
| Calvin Klein | 0.43% | 8.31x |
| Charlotte Russe | 1.33% | 7.94x |
| Zara | 2.15% | 7.01x |
| Topshop | 0.13% | 5.70x |
| Club Monaco | 0.73% | 5.54x |
| American Apparel | 1.89% | 4.86x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Want to find more of the Foodtown audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 7.36% | 10.88x |
| Hudson Valley New York Media | 1.73% | 7.06x |
| New Jersey News Cluster | 8.66% | 5.08x |
| Fashion Cluster | 1.30% | 4.06x |
| Fantasy Name Generators | 1.35% | 4.05x |
| Movie Reviews | 1.73% | 3.21x |
| College Planning | 0.90% | 3.15x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.73% | 3.11x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.37% | 3.11x |
| Party Planning & Invitations | 0.87% | 3.07x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Want to see more of the Content Affinities the Foodtown audience visits?
Sign Up
DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Foodtown audience?
Sign Up