Dstillery Audiences

FOODTOWN

Audience Size: 131 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 131 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 5.94% 4.46x
Readers of Dominican Republic Content 5.88% 4.11x
Readers of Caribbean Content 6.18% 4.05x
New York City Events Researchers 5.38% 4.00x
Ballet Enthusiasts 5.11% 3.85x
Readers of Jamaican Content 3.83% 3.79x
New York Trip Planners 5.11% 3.76x
Online Grocery Shoppers 9.30% 3.47x
Northeastern Voters 3.54% 3.17x
Stay-at-Home Parents 4.40% 3.10x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Supreme.

Location Composition Index
Supreme 1.01% 37.30x
Levi Strauss 4.60% 34.94x
Club Monaco 3.88% 32.61x
Zara 9.06% 29.56x
Armani 6.96% 28.07x
The Childrens Place 20.12% 27.57x
Uniqlo 3.25% 21.74x
Intermix 2.01% 20.37x
Hugo Boss 5.17% 20.00x
H&M 9.33% 19.98x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.94% 14.02x
Caribbean Cluster 1.46% 12.73x
New York City Real Estate Research Cluster 3.57% 10.01x
New York City Family & Activity Cluster 5.05% 9.65x
Latin American Spanish Language News 0.68% 8.06x
NYC Tourist Attractions 4.19% 7.14x
Hudson Valley New York Media 1.60% 6.19x
Latin American News 0.53% 4.58x
New Jersey News Cluster 4.96% 4.44x
African-American Hair 1.01% 3.89x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female