Dstillery Audiences

FOODTOWN

Audience Size: 149 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 149 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.94% 5.34x
Online Grocery Shoppers 10.30% 5.08x
Readers of Dominican Republic Content 8.40% 4.79x
Readers of Caribbean Content 8.81% 4.58x
Ballet Enthusiasts 8.13% 4.56x
Burger Enthusiast 0.61% 4.47x
New York Trip Planners 8.40% 4.42x
Caribbean Trip Planners 7.18% 3.88x
Stay-at-Home Parents 7.11% 3.41x
Broadway Fans 5.42% 3.41x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Supreme.

Location Composition Index
Supreme 1.57% 63.37x
Everlane 1.04% 45.63x
Uniqlo 7.50% 24.80x
Calvin Klein 2.02% 23.92x
Zara 10.52% 23.40x
Intermix 3.78% 23.33x
Topshop 1.97% 22.37x
American Apparel 13.06% 21.90x
Anthropologie 4.61% 20.61x
Saint Laurent Paris 2.93% 18.22x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.22% 16.77x
New York City Real Estate Research Cluster 4.13% 10.91x
New York City Family & Activity Cluster 7.66% 10.32x
NYC Tourist Attractions 4.40% 9.32x
Hudson Valley New York Media 2.91% 8.37x
Peru Media 0.75% 7.75x
Latin American Spanish Language News 1.36% 6.59x
Caribbean Cluster 0.95% 6.43x
Spanish Lifestyle & Health 0.34% 6.32x
Central & South American News 0.75% 6.31x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male