Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 160.9 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 8.38% | 4.82x |
| Readers of Caribbean Content | 8.05% | 4.14x |
| Countdown to the Beach Travelers | 0.03% | 4.00x |
| Online Grocery Shoppers | 9.44% | 3.37x |
| Readers of Honduran Content | 5.87% | 3.34x |
| New York Trip Planners | 8.65% | 3.19x |
| Ballet Enthusiasts | 8.05% | 3.16x |
| Colombia Trip Planners | 6.27% | 3.10x |
| Readers of Belizean Content | 5.68% | 3.08x |
| New York City Events Researchers | 7.85% | 3.07x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.09% | 53.90x |
| Supreme | 1.49% | 52.98x |
| Calvin Klein | 2.05% | 22.92x |
| Zara | 9.47% | 22.69x |
| Uniqlo | 5.91% | 22.45x |
| Intermix | 3.30% | 21.16x |
| American Apparel | 11.99% | 20.32x |
| Topshop | 1.43% | 19.88x |
| Saint Laurent Paris | 2.54% | 17.06x |
| Patagonia | 4.42% | 16.76x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.06% | 79.80x |
| Fashion & Cosmetics | 0.07% | 33.46x |
| Sports - Skiing, Snowboarding | 0.03% | 28.31x |
| Canadian Construction & Renovation Research Cluster | 0.06% | 19.95x |
| Nepal News | 0.20% | 14.90x |
| Quinceanera Planning | 0.03% | 14.74x |
| Parenting & Nutrition | 0.04% | 13.62x |
| Quebec Hunting & Outdoors Cluster | 0.06% | 13.46x |
| Active Lifestyle Enthusiasts | 0.14% | 13.02x |
| Environmental Conservation | 0.04% | 12.30x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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