Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 131 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is Caribbean Trip Planners.
| Interest | Composition | Index |
| Caribbean Trip Planners | 5.94% | 4.46x |
| Readers of Dominican Republic Content | 5.88% | 4.11x |
| Readers of Caribbean Content | 6.18% | 4.05x |
| New York City Events Researchers | 5.38% | 4.00x |
| Ballet Enthusiasts | 5.11% | 3.85x |
| Readers of Jamaican Content | 3.83% | 3.79x |
| New York Trip Planners | 5.11% | 3.76x |
| Online Grocery Shoppers | 9.30% | 3.47x |
| Northeastern Voters | 3.54% | 3.17x |
| Stay-at-Home Parents | 4.40% | 3.10x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.01% | 37.30x |
| Levi Strauss | 4.60% | 34.94x |
| Club Monaco | 3.88% | 32.61x |
| Zara | 9.06% | 29.56x |
| Armani | 6.96% | 28.07x |
| The Childrens Place | 20.12% | 27.57x |
| Uniqlo | 3.25% | 21.74x |
| Intermix | 2.01% | 20.37x |
| Hugo Boss | 5.17% | 20.00x |
| H&M | 9.33% | 19.98x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 5.94% | 14.02x |
| Caribbean Cluster | 1.46% | 12.73x |
| New York City Real Estate Research Cluster | 3.57% | 10.01x |
| New York City Family & Activity Cluster | 5.05% | 9.65x |
| Latin American Spanish Language News | 0.68% | 8.06x |
| NYC Tourist Attractions | 4.19% | 7.14x |
| Hudson Valley New York Media | 1.60% | 6.19x |
| Latin American News | 0.53% | 4.58x |
| New Jersey News Cluster | 4.96% | 4.44x |
| African-American Hair | 1.01% | 3.89x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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