Dstillery Audiences

FOODTOWN

Audience Size: 174.4 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 174.4 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 6.47% 5.23x
Readers of Dominican Republic Content 6.23% 5.23x
Countdown to the Beach Travelers 0.03% 4.00x
Caribbean Trip Planners 6.81% 4.00x
Readers of Honduran Content 4.28% 3.57x
Readers of Jamaican Content 4.14% 3.56x
New York Trip Planners 7.40% 3.55x
Online Grocery Shoppers 6.47% 3.49x
New York City Events Researchers 5.94% 3.37x
Readers of South American Content 4.33% 3.35x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Everlane.

Location Composition Index
Everlane 1.13% 62.84x
Supreme 1.46% 42.78x
Zara 9.35% 23.59x
Levi Strauss 4.79% 23.47x
Intermix 2.95% 22.33x
The Childrens Place 22.30% 21.43x
Uniqlo 4.72% 21.02x
American Apparel 11.26% 19.57x
Topshop 0.88% 19.41x
Calvin Klein 2.13% 19.37x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 28.31x
Quinceanera Planning 0.03% 14.74x
Parenting & Nutrition 0.05% 14.63x
Fashion & Cosmetics 0.03% 13.11x
Active Lifestyle Enthusiasts 0.14% 13.02x
Environmental Conservation 0.04% 12.30x
Survey Websites 0.05% 11.75x
As Seen On TV Products 0.05% 10.96x
New York City Education & News Cluster 5.21% 10.91x
Nepal News 0.15% 10.80x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male