Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 118.4 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.64% | 4.96x |
| Readers of Dominican Republic Content | 8.86% | 4.45x |
| Online Grocery Shoppers | 8.75% | 4.32x |
| New York Trip Planners | 7.73% | 4.25x |
| Readers of Puerto Rican Content | 8.07% | 4.19x |
| Readers of Caribbean Content | 8.41% | 4.15x |
| Stay-at-Home Parents | 7.84% | 3.83x |
| Caribbean Trip Planners | 6.14% | 3.63x |
| Real Estate Decision Makers | 5.80% | 3.56x |
| Readers of El Salvadoran Content | 7.73% | 3.51x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.42% | 67.26x |
| Everlane | 1.30% | 59.03x |
| Topshop | 2.05% | 28.88x |
| Intermix | 3.67% | 26.99x |
| Calvin Klein | 2.21% | 26.87x |
| Uniqlo | 8.09% | 26.70x |
| Zara | 11.52% | 25.15x |
| American Apparel | 12.65% | 23.82x |
| Saint Laurent Paris | 3.28% | 20.48x |
| Armani | 8.19% | 18.17x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.86% | 12.62x |
| NYC Tourist Attractions | 4.55% | 10.25x |
| New York City Family & Activity Cluster | 7.05% | 9.82x |
| New York City Real Estate Research Cluster | 3.41% | 8.94x |
| Hudson Valley New York Media | 3.30% | 8.27x |
| Youth Educational Resources | 0.45% | 6.20x |
| Caribbean Cluster | 0.91% | 5.62x |
| Children's Health | 0.45% | 5.12x |
| India Cluster | 0.44% | 4.84x |
| Latin American Spanish Language News | 1.36% | 4.68x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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