Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 17.5 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is Caribbean Trip Planners.
| Interest | Composition | Index |
| Caribbean Trip Planners | 10.38% | 6.75x |
| Travel Guide and Review Readers | 5.66% | 6.18x |
| Flower Delivery Shoppers | 3.77% | 6.17x |
| Luxury Travel Researchers | 3.77% | 5.78x |
| New York City Events Researchers | 3.77% | 5.55x |
| Mid-Range Grocery Shoppers | 7.55% | 5.51x |
| San Diego Activities Researchers | 2.83% | 5.50x |
| Grandparents | 2.83% | 5.39x |
| Family Adventures Travelers | 2.83% | 5.21x |
| Weight Loss Researchers | 2.83% | 5.19x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Curious about what else the Foodtown audience is interested in?
Sign Up
APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.65% | 12.03x |
| Johnston and Murphy | 1.05% | 10.84x |
| Topshop | 0.30% | 9.04x |
| Calvin Klein | 0.43% | 6.51x |
| Zara | 2.60% | 6.46x |
| Saint Laurent Paris | 0.64% | 6.43x |
| Charlotte Russe | 1.49% | 6.18x |
| American Apparel | 2.65% | 5.45x |
| Hugo Boss | 2.82% | 4.21x |
| Gap | 10.97% | 4.03x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Want to find more of the Foodtown audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New Jersey News Cluster.
| Content Affinity | Composition | Index |
| New Jersey News Cluster | 8.49% | 6.57x |
| Rochester New York Cluster | 1.89% | 3.46x |
| Educational Publishing | 1.78% | 3.42x |
| PC Gamers | 1.89% | 3.41x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.37% | 3.11x |
| Computers & Accessories | 1.19% | 2.96x |
| Handyman Tools | 0.03% | 2.88x |
| Hip-Hop Enthusiast | 12.26% | 2.82x |
| Guitars & Instruments | 1.19% | 2.78x |
| Flower Shopping | 0.09% | 2.65x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Want to see more of the Content Affinities the Foodtown audience visits?
Sign Up
DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Foodtown audience?
Sign Up