Dstillery Audiences

FOODTOWN

Audience Size: 172.7 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 172.7 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 5.73% 4.80x
Readers of Caribbean Content 5.50% 4.06x
Online Grocery Shoppers 5.95% 3.79x
Ballet Enthusiasts 5.16% 3.69x
Caribbean Trip Planners 5.35% 3.66x
New York City Events Researchers 5.12% 3.63x
New York Trip Planners 5.61% 3.46x
New York Mets Fans 3.26% 3.21x
Readers of Puerto Rican Content 3.56% 2.93x
Stay-at-Home Parents 4.59% 2.85x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Everlane.

Location Composition Index
Everlane 0.97% 67.67x
Supreme 1.40% 41.22x
Levi Strauss 4.72% 31.05x
The Childrens Place 21.82% 26.79x
Club Monaco 3.36% 26.59x
Zara 9.83% 26.42x
Armani 8.77% 22.31x
Intermix 2.56% 21.50x
Uniqlo 3.94% 21.25x
American Apparel 9.78% 20.01x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 6.03% 13.36x
New York City Family & Activity Cluster 6.18% 10.14x
Caribbean Cluster 1.18% 9.49x
New York City Real Estate Research Cluster 3.68% 8.42x
Latin American Spanish Language News 0.83% 7.72x
Hudson Valley New York Media 1.90% 6.37x
NYC Tourist Attractions 3.98% 5.95x
Retail Industry News 0.23% 3.76x
Art News & Products 0.34% 3.62x
New Jersey News Cluster 4.66% 3.49x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male