Dstillery Audiences

FOODTOWN

Audience Size: 17.5 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 17.5 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 10.38% 6.75x
Travel Guide and Review Readers 5.66% 6.18x
Flower Delivery Shoppers 3.77% 6.17x
Luxury Travel Researchers 3.77% 5.78x
New York City Events Researchers 3.77% 5.55x
Mid-Range Grocery Shoppers 7.55% 5.51x
San Diego Activities Researchers 2.83% 5.50x
Grandparents 2.83% 5.39x
Family Adventures Travelers 2.83% 5.21x
Weight Loss Researchers 2.83% 5.19x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Uniqlo.

Location Composition Index
Uniqlo 2.65% 12.03x
Johnston and Murphy 1.05% 10.84x
Topshop 0.30% 9.04x
Calvin Klein 0.43% 6.51x
Zara 2.60% 6.46x
Saint Laurent Paris 0.64% 6.43x
Charlotte Russe 1.49% 6.18x
American Apparel 2.65% 5.45x
Hugo Boss 2.82% 4.21x
Gap 10.97% 4.03x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 8.49% 6.57x
Rochester New York Cluster 1.89% 3.46x
Educational Publishing 1.78% 3.42x
PC Gamers 1.89% 3.41x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.37% 3.11x
Computers & Accessories 1.19% 2.96x
Handyman Tools 0.03% 2.88x
Hip-Hop Enthusiast 12.26% 2.82x
Guitars & Instruments 1.19% 2.78x
Flower Shopping 0.09% 2.65x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female