Dstillery Audiences

FOODTOWN

Audience Size: 40.9 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 40.9 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.65% 9.33x
New York Trip Planners 11.83% 7.45x
Real Estate Decision Makers 10.06% 6.12x
Ballet Enthusiasts 7.69% 5.75x
New York Yankees Fans 9.47% 5.66x
New York Mets Fans 9.47% 5.50x
New York Rangers Fans 9.47% 5.46x
Online Grocery Shoppers 7.10% 4.86x
Readers of Dominican Republic Content 9.47% 4.71x
Northeastern Voters 7.69% 4.59x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Topshop.

Location Composition Index
Topshop 0.96% 41.64x
Uniqlo 4.16% 30.09x
Calvin Klein 1.09% 28.77x
Zara 6.26% 26.65x
American Apparel 7.37% 25.99x
Intermix 1.50% 24.61x
Hugo Boss 6.04% 19.23x
Saint Laurent Paris 1.33% 18.89x
Charlotte Russe 1.26% 18.01x
Armani 3.96% 17.59x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 7.10% 20.43x
New York City Family & Activity Cluster 13.02% 15.38x
Hudson Valley New York Media 6.51% 14.25x
New Jersey News Cluster 15.98% 7.72x
New Jersey Travel Location Cluster 2.37% 7.57x
Educational Publishing 2.37% 6.85x
Women Shoppers 1.78% 5.06x
India Cluster 0.44% 4.84x
Routers, Switches & Networking 2.37% 4.81x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.34% 4.57x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male