Dstillery Audiences

FOODTOWN

Audience Size: 118.4 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 118.4 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.64% 4.96x
Readers of Dominican Republic Content 8.86% 4.45x
Online Grocery Shoppers 8.75% 4.32x
New York Trip Planners 7.73% 4.25x
Readers of Puerto Rican Content 8.07% 4.19x
Readers of Caribbean Content 8.41% 4.15x
Stay-at-Home Parents 7.84% 3.83x
Caribbean Trip Planners 6.14% 3.63x
Real Estate Decision Makers 5.80% 3.56x
Readers of El Salvadoran Content 7.73% 3.51x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Supreme.

Location Composition Index
Supreme 1.42% 67.26x
Everlane 1.30% 59.03x
Topshop 2.05% 28.88x
Intermix 3.67% 26.99x
Calvin Klein 2.21% 26.87x
Uniqlo 8.09% 26.70x
Zara 11.52% 25.15x
American Apparel 12.65% 23.82x
Saint Laurent Paris 3.28% 20.48x
Armani 8.19% 18.17x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.86% 12.62x
NYC Tourist Attractions 4.55% 10.25x
New York City Family & Activity Cluster 7.05% 9.82x
New York City Real Estate Research Cluster 3.41% 8.94x
Hudson Valley New York Media 3.30% 8.27x
Youth Educational Resources 0.45% 6.20x
Caribbean Cluster 0.91% 5.62x
Children's Health 0.45% 5.12x
India Cluster 0.44% 4.84x
Latin American Spanish Language News 1.36% 4.68x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male