Explore the Foodtown Audience
Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 40.9 thousand unique devices whose actions qualify for the Foodtown audience.
INTERESTS
The Foodtown audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 10.65% | 9.33x |
| New York Trip Planners | 11.83% | 7.45x |
| Real Estate Decision Makers | 10.06% | 6.12x |
| Ballet Enthusiasts | 7.69% | 5.75x |
| New York Yankees Fans | 9.47% | 5.66x |
| New York Mets Fans | 9.47% | 5.50x |
| New York Rangers Fans | 9.47% | 5.46x |
| Online Grocery Shoppers | 7.10% | 4.86x |
| Readers of Dominican Republic Content | 9.47% | 4.71x |
| Northeastern Voters | 7.69% | 4.59x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
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APPAREL RETAILERS
The Foodtown audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foodtown audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.96% | 41.64x |
| Uniqlo | 4.16% | 30.09x |
| Calvin Klein | 1.09% | 28.77x |
| Zara | 6.26% | 26.65x |
| American Apparel | 7.37% | 25.99x |
| Intermix | 1.50% | 24.61x |
| Hugo Boss | 6.04% | 19.23x |
| Saint Laurent Paris | 1.33% | 18.89x |
| Charlotte Russe | 1.26% | 18.01x |
| Armani | 3.96% | 17.59x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foodtown audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 7.10% | 20.43x |
| New York City Family & Activity Cluster | 13.02% | 15.38x |
| Hudson Valley New York Media | 6.51% | 14.25x |
| New Jersey News Cluster | 15.98% | 7.72x |
| New Jersey Travel Location Cluster | 2.37% | 7.57x |
| Educational Publishing | 2.37% | 6.85x |
| Women Shoppers | 1.78% | 5.06x |
| India Cluster | 0.44% | 4.84x |
| Routers, Switches & Networking | 2.37% | 4.81x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.34% | 4.57x |
Composition Percentage:
The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
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DEMOGRAPHICS
The Foodtown audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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