Dstillery Audiences

FOODTOWN

Audience Size: 11.6 Thousand Devices

Explore the Foodtown Audience

Below you'll find more information about the Foodtown audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Foodtown audience.

Dstillery Crafted Audiences

INTERESTS

The Foodtown audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foodtown audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.02% 9.46x
New York Trip Planners 12.60% 7.48x
Getaways Researchers 7.87% 7.39x
Ballet Enthusiasts 11.02% 7.12x
Northeastern Voters 11.81% 6.45x
Burger Enthusiast 11.81% 6.09x
Caribbean Trip Planners 10.24% 5.92x
Online Grocery Shoppers 9.45% 5.85x
Cricket Enthusiasts 8.66% 5.72x
New York Mets Fans 9.45% 5.57x
Composition Percentage: The overlap percentage between the Foodtown audience and the Interest attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foodtown audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foodtown audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.26% 13.96x
Johnston and Murphy 1.05% 10.84x
Urban Outfitters 1.62% 8.40x
Gap 4.32% 7.20x
Zara 0.68% 7.14x
H&M 2.43% 6.39x
The Childrens Place 5.95% 6.33x
Dressbarn 2.97% 5.98x
The North Face 0.54% 5.15x
Lululemon 1.22% 4.81x
Composition Percentage: The overlap percentage between the Foodtown audience and the Location attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foodtown audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 9.45% 12.31x
New Jersey News Cluster 16.54% 9.05x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.34% 4.57x
Collectibles - Toys & Collectibles 2.36% 4.07x
Appliances & Reviews 1.57% 3.92x
Graphic Design 1.57% 3.89x
Writing Tools & Citation 2.36% 3.84x
India Bollywood, Weddings & Gossip 1.57% 3.70x
College Planning 1.57% 3.65x
Computers & Accessories 2.36% 3.55x
Composition Percentage: The overlap percentage between the Foodtown audience and the Content Affinity attribute.
Index: A comparison of the Foodtown audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foodtown audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male