Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.56% | 2.10x |
| Readers of Caribbean Content | 2.64% | 2.08x |
| New York City Events Researchers | 3.49% | 1.94x |
| Readers of Belizean Content | 2.38% | 1.84x |
| Readers of South American Content | 2.42% | 1.84x |
| Online Grocery Shoppers | 3.47% | 1.83x |
| Ballet Enthusiasts | 3.33% | 1.81x |
| Caribbean Trip Planners | 3.16% | 1.81x |
| Readers of Honduran Content | 2.17% | 1.77x |
| Colombia Trip Planners | 2.54% | 1.77x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 12.72x |
| Topshop | 0.52% | 11.48x |
| The Childrens Place | 11.31% | 10.87x |
| Aeropostale | 6.30% | 10.79x |
| Hollister | 5.34% | 10.34x |
| Charlotte Russe | 5.23% | 10.27x |
| Zumiez | 9.18% | 10.00x |
| Supreme | 0.32% | 9.50x |
| Zara | 3.74% | 9.45x |
| Express | 6.57% | 9.30x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.02% | 6.52x |
| New York City Education & News Cluster | 1.97% | 3.76x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.67x |
| Barcode Site & App Users | 0.01% | 3.22x |
| Caribbean Cluster | 0.49% | 3.12x |
| New York City Family & Activity Cluster | 2.58% | 2.92x |
| NYC Tourist Attractions | 2.42% | 2.87x |
| Content Streamers & Downloaders | 0.02% | 2.76x |
| Environmental Conservation | 0.01% | 2.70x |
| New York City Real Estate Research Cluster | 1.55% | 2.60x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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