Dstillery Audiences

FOOT LOCKER

Audience Size: 501.8 Thousand Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 501.8 thousand unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.30% 6.23x
Verizon Wireless Customers 0.15% 3.14x
Burger Enthusiast 1.19% 3.03x
UMC Contextually Relevant Audience 5.96% 2.60x
Urban Movie Channel Watchers 5.96% 2.35x
Readers of Jamaican Content 3.82% 2.35x
Hip Hop Fans 5.01% 2.32x
Sprint Customers 0.07% 2.14x
New York City Events Researchers 2.46% 2.14x
Caribbean Trip Planners 3.74% 2.10x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.82% 25.94x
Hollister 13.89% 25.74x
Zumiez 21.60% 25.18x
Journeys 29.64% 23.61x
Aeropostale 17.53% 22.82x
Everlane 0.18% 21.41x
Victoria's Secret 30.89% 21.13x
The Childrens Place 23.04% 20.24x
Forever 21 10.92% 19.86x
American Eagle Outfitters 15.33% 19.62x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.95% 7.00x
Low Budget Shoppers 0.32% 4.47x
Brazil & Portugal News 0.24% 3.86x
Mail Order Food 0.24% 3.76x
Free Online Game Players 0.16% 3.72x
Dental Health 0.32% 3.57x
African-American Hair 0.48% 3.45x
Healthcare Jobs 0.16% 3.43x
ISPs & Local Services 0.01% 3.30x
Canadian News 0.10% 3.19x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male