Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 37.3 thousand unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.30% | 6.23x |
| Verizon Wireless Customers | 0.15% | 3.14x |
| Hip Hop Fans | 4.54% | 2.27x |
| Sprint Customers | 0.07% | 2.14x |
| Urban Movie Channel Watchers | 5.15% | 2.09x |
| Fast Fashion Shoppers | 3.23% | 2.02x |
| New York City Events Researchers | 2.53% | 1.95x |
| Real Estate Decision Makers | 3.14% | 1.90x |
| Mid Size Sedan Auto Intenders | 2.18% | 1.89x |
| Anime Fans | 3.67% | 1.86x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 14.64% | 33.76x |
| Hollister | 10.43% | 33.45x |
| Aeropostale | 13.94% | 28.83x |
| Journeys | 22.90% | 28.56x |
| Buckle | 14.06% | 26.27x |
| Victoria's Secret | 20.65% | 25.50x |
| Saint Laurent Paris | 0.32% | 25.24x |
| Zara | 1.81% | 23.34x |
| American Eagle Outfitters | 11.99% | 22.28x |
| Charlotte Russe | 1.02% | 21.69x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.05% | 7.41x |
| Perfume, Makeup & Cosmetics | 0.26% | 4.78x |
| Beauty & Cosmetics | 0.26% | 4.17x |
| Eye Health & Vision | 0.17% | 3.98x |
| Jokes & Riddles | 0.24% | 3.89x |
| Fashion & Retail | 0.96% | 3.89x |
| Internet Service Provider Sites | 0.19% | 3.81x |
| Medical Supplies and Information | 0.17% | 3.77x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| Central & South American News | 0.35% | 3.54x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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