Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.09% | 2.67x |
| New York City Events Researchers | 4.35% | 2.60x |
| T-Mobile Customers | 0.18% | 2.50x |
| Sprint Customers | 0.07% | 2.14x |
| Real Estate Decision Makers | 3.67% | 2.04x |
| Ohio County and Local Fair Visitors | 4.66% | 2.02x |
| Water Park Visitors | 4.59% | 2.01x |
| Online Grocery Shoppers | 4.05% | 1.99x |
| Caribbean Trip Planners | 4.03% | 1.97x |
| Social Distancing Content Readers | 0.07% | 1.88x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.34% | 20.55x |
| Charlotte Russe | 6.15% | 19.78x |
| Hollister | 17.02% | 19.26x |
| Zumiez | 25.34% | 18.49x |
| Topshop | 0.98% | 18.42x |
| Aeropostale | 21.39% | 17.78x |
| Journeys | 31.66% | 17.58x |
| Supreme | 0.30% | 17.07x |
| Uniqlo | 4.23% | 16.91x |
| Zara | 6.35% | 16.18x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.47% | 5.70x |
| Italy Cluster | 0.07% | 5.65x |
| Canada Travel & Tourism | 0.11% | 5.48x |
| Mexico Travel | 0.07% | 5.03x |
| Costumes | 0.09% | 4.99x |
| New York City Real Estate Research Cluster | 1.90% | 4.78x |
| Health & Safety Compliance | 0.07% | 4.38x |
| Alternative Movie Streaming | 0.07% | 4.38x |
| New York City Family & Activity Cluster | 3.46% | 3.95x |
| NYC Tourist Attractions | 1.22% | 3.35x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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