Dstillery Audiences

FOOT LOCKER

Audience Size: 37.3 Thousand Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 37.3 thousand unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.30% 6.23x
Verizon Wireless Customers 0.15% 3.14x
Hip Hop Fans 4.54% 2.27x
Sprint Customers 0.07% 2.14x
Urban Movie Channel Watchers 5.15% 2.09x
Fast Fashion Shoppers 3.23% 2.02x
New York City Events Researchers 2.53% 1.95x
Real Estate Decision Makers 3.14% 1.90x
Mid Size Sedan Auto Intenders 2.18% 1.89x
Anime Fans 3.67% 1.86x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Zumiez.

Location Composition Index
Zumiez 14.64% 33.76x
Hollister 10.43% 33.45x
Aeropostale 13.94% 28.83x
Journeys 22.90% 28.56x
Buckle 14.06% 26.27x
Victoria's Secret 20.65% 25.50x
Saint Laurent Paris 0.32% 25.24x
Zara 1.81% 23.34x
American Eagle Outfitters 11.99% 22.28x
Charlotte Russe 1.02% 21.69x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.05% 7.41x
Perfume, Makeup & Cosmetics 0.26% 4.78x
Beauty & Cosmetics 0.26% 4.17x
Eye Health & Vision 0.17% 3.98x
Jokes & Riddles 0.24% 3.89x
Fashion & Retail 0.96% 3.89x
Internet Service Provider Sites 0.19% 3.81x
Medical Supplies and Information 0.17% 3.77x
Pre-Built Home Researchers 0.17% 3.66x
Central & South American News 0.35% 3.54x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male