Dstillery Audiences

FOOT LOCKER

Audience Size: 1.5 Million Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.08% 2.29x
New York City Events Researchers 3.69% 2.05x
Readers of Dominican Republic Content 3.90% 1.90x
Readers of Caribbean Content 3.92% 1.88x
Readers of South American Content 3.67% 1.86x
Colombia Trip Planners 4.16% 1.82x
Ballet Enthusiasts 3.54% 1.82x
Caribbean Trip Planners 3.16% 1.81x
Online Grocery Shoppers 3.74% 1.79x
Hip Hop Fans 3.99% 1.78x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Topshop.

Location Composition Index
Topshop 1.31% 18.45x
Everlane 0.39% 17.77x
Charlotte Russe 9.29% 17.53x
Hollister 17.68% 17.47x
Zumiez 25.52% 16.59x
Supreme 0.35% 16.40x
Aeropostale 22.05% 16.31x
Uniqlo 4.86% 16.05x
Journeys 28.80% 15.59x
Zara 6.90% 15.07x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.06% 4.28x
New York City Education & News Cluster 1.31% 4.16x
Scotland Travel 0.03% 4.12x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.56x
ISPs & Local Services 0.01% 3.30x
NYC Tourist Attractions 1.47% 3.24x
New York City Real Estate Research Cluster 1.19% 3.03x
New York City Family & Activity Cluster 2.23% 3.02x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.02x
Bulgaria Cluster 0.02% 2.93x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male