Dstillery Audiences

FOOT LOCKER

Audience Size: 1.5 Million Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.62% 1.83x
Readers of Caribbean Content 2.78% 1.83x
New York City Events Researchers 2.29% 1.70x
Caribbean Trip Planners 2.23% 1.67x
Executive Travelers 0.02% 1.67x
Readers of Jamaican Content 1.67% 1.66x
Ballet Enthusiasts 2.20% 1.66x
Readers of South American Content 2.40% 1.62x
New York Trip Planners 2.18% 1.61x
Hip Hop Fans 2.01% 1.59x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Everlane.

Location Composition Index
Everlane 0.30% 27.73x
The Childrens Place 15.70% 21.15x
Journeys 7.71% 17.71x
Hollister 4.39% 17.16x
Levi Strauss 2.17% 16.28x
Forever 21 8.24% 15.35x
Club Monaco 1.76% 14.88x
Zara 4.67% 14.87x
Charlotte Russe 3.90% 14.65x
Express 4.98% 14.64x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.54% 3.49x
As Seen On TV Products 0.01% 3.06x
Rochester New York Cluster 1.15% 2.98x
Upstate New York State Athletics 0.04% 2.88x
New York City Family & Activity Cluster 1.53% 2.81x
New York City Real Estate Research Cluster 1.00% 2.69x
Franco-African Cluster 0.04% 2.68x
Latin American Spanish Language News 0.23% 2.63x
Caribbean Cluster 0.28% 2.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.32x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female