Dstillery Audiences

FOOT LOCKER

Audience Size: 1.3 Million Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.09% 2.67x
New York City Events Researchers 4.35% 2.60x
T-Mobile Customers 0.18% 2.50x
Sprint Customers 0.07% 2.14x
Real Estate Decision Makers 3.67% 2.04x
Ohio County and Local Fair Visitors 4.66% 2.02x
Water Park Visitors 4.59% 2.01x
Online Grocery Shoppers 4.05% 1.99x
Caribbean Trip Planners 4.03% 1.97x
Social Distancing Content Readers 0.07% 1.88x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Everlane.

Location Composition Index
Everlane 0.34% 20.55x
Charlotte Russe 6.15% 19.78x
Hollister 17.02% 19.26x
Zumiez 25.34% 18.49x
Topshop 0.98% 18.42x
Aeropostale 21.39% 17.78x
Journeys 31.66% 17.58x
Supreme 0.30% 17.07x
Uniqlo 4.23% 16.91x
Zara 6.35% 16.18x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.47% 5.70x
Italy Cluster 0.07% 5.65x
Canada Travel & Tourism 0.11% 5.48x
Mexico Travel 0.07% 5.03x
Costumes 0.09% 4.99x
New York City Real Estate Research Cluster 1.90% 4.78x
Health & Safety Compliance 0.07% 4.38x
Alternative Movie Streaming 0.07% 4.38x
New York City Family & Activity Cluster 3.46% 3.95x
NYC Tourist Attractions 1.22% 3.35x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male