Dstillery Audiences

FOOT LOCKER

Audience Size: 453.6 Thousand Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 453.6 thousand unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.30% 6.23x
Verizon Wireless Customers 0.15% 3.14x
Sunglasses Shoppers 1.33% 2.92x
New York City Events Researchers 1.73% 2.32x
Sprint Customers 0.07% 2.14x
Luxury Retail Researchers 0.91% 2.14x
Modern Art Museum Researchers 1.12% 2.06x
Online Grammar Tool Users 0.86% 1.91x
Readers of Jamaican Content 2.39% 1.87x
Retail Job Seekers 2.74% 1.85x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.30% 9.51x
Hollister 17.98% 8.71x
Journeys 39.59% 8.59x
Aeropostale 24.04% 8.39x
Zumiez 20.07% 8.09x
Saint Laurent Paris 0.75% 7.56x
American Eagle Outfitters 18.95% 7.15x
Buckle 23.71% 7.07x
Victoria's Secret 33.88% 6.87x
Zara 2.60% 6.45x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.25% 5.09x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 4.29x
Los Angeles Tourism 0.10% 3.87x
New York City Family & Activity Cluster 2.13% 3.62x
Accounting 0.10% 3.53x
Bags & Luggage 0.10% 3.50x
NYC Tourist Attractions 0.25% 3.47x
Arabic News 0.10% 3.43x
Arthritis & Bones 0.07% 3.34x
ISPs & Local Services 0.01% 3.30x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male