Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 183.3 thousand unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.30% | 6.23x |
| Verizon Wireless Customers | 0.15% | 3.14x |
| Sprint Customers | 0.07% | 2.14x |
| Urban Movie Channel Watchers | 4.34% | 1.84x |
| Readers of Argentinian Content | 3.01% | 1.80x |
| Readers of Jamaican Content | 2.47% | 1.71x |
| Readers of Caribbean Content | 3.31% | 1.71x |
| Restaurant Supply Shoppers | 0.36% | 1.71x |
| Readers of South American Content | 3.01% | 1.70x |
| Personal Bank Comparison Researchers | 3.01% | 1.68x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is Hollister.
| Location | Composition | Index |
| Hollister | 15.61% | 27.46x |
| Charlotte Russe | 1.83% | 25.45x |
| Zumiez | 17.86% | 25.00x |
| Aeropostale | 19.71% | 23.99x |
| Journeys | 31.81% | 23.76x |
| Buckle | 19.14% | 21.58x |
| Victoria's Secret | 28.57% | 21.17x |
| Zara | 2.36% | 20.87x |
| Uniqlo | 1.07% | 19.59x |
| American Eagle Outfitters | 16.54% | 19.50x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.18% | 3.97x |
| Spanish Lifestyle & Health | 0.12% | 3.47x |
| Peru Media | 0.24% | 3.45x |
| ISPs & Local Services | 0.01% | 3.30x |
| Fashion & Retail | 0.24% | 3.18x |
| Watches Retail | 0.14% | 3.11x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.12% | 3.05x |
| Pakistan Cluster | 0.18% | 2.96x |
| Central & South American News | 0.18% | 2.95x |
| Higher-End Fashion Brands | 0.05% | 2.92x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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