Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 2.27x |
| Readers of Caribbean Content | 3.73% | 1.90x |
| Readers of Honduran Content | 3.46% | 1.89x |
| Readers of El Salvadoran Content | 3.61% | 1.82x |
| Colombia Trip Planners | 3.74% | 1.82x |
| Readers of Dominican Republic Content | 3.44% | 1.81x |
| Readers of Puerto Rican Content | 3.65% | 1.79x |
| Readers of South American Content | 3.61% | 1.79x |
| New York City Events Researchers | 3.78% | 1.75x |
| Readers of Guatemalan Content | 3.38% | 1.75x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.50% | 18.16x |
| Everlane | 0.42% | 16.89x |
| Charlotte Russe | 11.45% | 16.52x |
| Hollister | 17.68% | 16.49x |
| Supreme | 0.37% | 16.43x |
| Uniqlo | 5.37% | 15.89x |
| Zumiez | 25.79% | 15.82x |
| Aeropostale | 22.32% | 15.60x |
| Zara | 7.34% | 14.55x |
| Journeys | 25.98% | 14.44x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.04% | 5.68x |
| New York City Education & News Cluster | 1.42% | 4.18x |
| Franco-African Cluster | 0.03% | 3.72x |
| French News & Gossip Cluster | 0.11% | 3.52x |
| ISPs & Local Services | 0.01% | 3.30x |
| NYC Tourist Attractions | 1.55% | 3.04x |
| Flags & Trump | 0.01% | 2.89x |
| Spanish Lifestyle & Health | 0.16% | 2.89x |
| Turkey & Iran Cluster | 0.05% | 2.71x |
| Russia Cluster | 0.09% | 2.69x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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