Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 617.6 thousand unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 3.67% | 2.65x |
| Readers of Dominican Republic Content | 3.81% | 2.61x |
| Caribbean Trip Planners | 2.70% | 2.26x |
| Readers of South American Content | 2.91% | 2.23x |
| Readers of Puerto Rican Content | 2.27% | 2.09x |
| Readers of Colombian Content | 2.87% | 2.06x |
| Readers of Belizean Content | 3.00% | 2.05x |
| Readers of El Salvadoran Content | 2.71% | 2.05x |
| Colombia Trip Planners | 3.00% | 2.04x |
| Readers of Panamanian Content | 2.44% | 2.02x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 33.39% | 64.18x |
| Journeys | 6.88% | 32.25x |
| Hollister | 3.61% | 28.78x |
| Forever 21 | 6.88% | 24.32x |
| Express | 4.41% | 23.72x |
| American Eagle Outfitters | 9.42% | 23.59x |
| Charlotte Russe | 3.71% | 23.53x |
| Zara | 3.87% | 23.52x |
| Levi Strauss | 1.61% | 22.46x |
| Zumiez | 5.17% | 21.92x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.28% | 5.57x |
| Latin American Spanish Language News | 0.39% | 4.31x |
| New York City Real Estate Research Cluster | 1.21% | 4.03x |
| Caribbean Cluster | 0.44% | 3.99x |
| New York City Family & Activity Cluster | 1.61% | 3.61x |
| NYC Tourist Attractions | 1.90% | 3.34x |
| Peru Media | 0.21% | 2.98x |
| Central & South American News | 0.21% | 2.74x |
| Arabic News | 0.18% | 2.64x |
| Latin American News | 0.26% | 2.48x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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