Dstillery Audiences

FOOT LOCKER

Audience Size: 2.3 Million Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.67x
Mid-Range Grocery Shoppers 2.10% 1.55x
Buffalo Bills Fans 1.36% 1.46x
Jazz Festival Enthusiasts 1.55% 1.27x
Water Park Visitors 1.61% 1.26x
New York City Events Researchers 1.75% 1.23x
Restaurant Menu Researchers 1.51% 1.23x
New Orleans Trip Planners 1.50% 1.22x
Northeastern Voters 1.35% 1.22x
New York Trip Planners 1.98% 1.22x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Everlane.

Location Composition Index
Everlane 0.24% 16.38x
The Childrens Place 10.33% 12.53x
Hollister 4.73% 11.32x
Levi Strauss 1.71% 10.99x
Topshop 0.23% 10.92x
Journeys 6.20% 10.51x
Zara 3.95% 10.40x
Club Monaco 1.35% 10.39x
Zumiez 7.00% 10.27x
Charlotte Russe 3.28% 10.09x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 1.48% 3.54x
Upstate New York Travel Cluster 0.46% 2.03x
Drawing & Animation 0.02% 2.01x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.04% 2.01x
Upstate New York Local Information Cluster 1.12% 1.98x
Missouri News Content Cluster 0.91% 1.90x
Upstate New York State Athletics 0.02% 1.79x
Memphis News 0.13% 1.79x
New York City Education & News Cluster 0.82% 1.78x
London Tourism & Events 0.03% 1.75x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male