Dstillery Audiences

FOOT LOCKER

Audience Size: 267.5 Thousand Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 267.5 thousand unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.30% 6.23x
Verizon Wireless Customers 0.15% 3.14x
Sunglasses Shoppers 1.33% 2.92x
Sprint Customers 0.07% 2.14x
New York City Events Researchers 2.27% 1.84x
Readers of Mexican Content 3.86% 1.75x
Los Angeles Trip Planners 3.21% 1.75x
Readers of Caribbean Content 3.43% 1.72x
Readers of Honduran Content 3.38% 1.72x
Readers of Dominican Republic Content 3.34% 1.71x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.79% 31.35x
Hollister 14.69% 30.91x
Journeys 30.81% 28.25x
Aeropostale 17.97% 27.38x
Zumiez 16.01% 27.25x
Buckle 17.96% 23.75x
Saint Laurent Paris 0.53% 23.29x
Victoria's Secret 25.54% 22.23x
American Eagle Outfitters 13.71% 20.62x
The Childrens Place 19.12% 18.56x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 0.43% 4.22x
K-Pop 0.39% 4.09x
Bags & Luggage 0.17% 4.04x
India Cluster 0.39% 3.81x
NYC Tourist Attractions 0.34% 3.53x
Dial-Up Internet 0.43% 3.52x
Spam Call Number Searchers 0.17% 3.50x
Aid Groups 0.13% 3.47x
Canada Business Cluster 0.09% 3.44x
ISPs & Local Services 0.01% 3.30x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male