Dstillery Audiences

FOOT LOCKER

Audience Size: 2.4 Million Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 3.75% 2.13x
Readers of Caribbean Content 3.65% 1.86x
Readers of Honduran Content 3.26% 1.83x
Colombia Trip Planners 3.58% 1.75x
Readers of El Salvadoran Content 3.15% 1.74x
Hip Hop Fans 3.82% 1.69x
Readers of South American Content 3.34% 1.68x
Readers of Belizean Content 3.12% 1.67x
Executive Travelers 0.02% 1.67x
Readers of Jamaican Content 3.17% 1.65x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Topshop.

Location Composition Index
Topshop 0.92% 12.82x
Everlane 0.24% 12.12x
Aeropostale 10.47% 11.76x
Charlotte Russe 8.47% 11.42x
Hollister 8.31% 11.33x
Zumiez 13.62% 11.10x
The Childrens Place 15.44% 10.85x
Supreme 0.30% 10.80x
Uniqlo 2.84% 10.77x
Zara 4.12% 9.87x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.67x
Decoration & Fabric 0.02% 6.52x
Quinceanera Planning 0.01% 4.86x
Franco-African Cluster 0.06% 4.85x
ISPs & Local Services 0.01% 3.30x
New York City Education & News Cluster 1.46% 3.15x
Nepal News 0.04% 2.74x
Caribbean Cluster 0.48% 2.73x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.56x
Latin American Spanish Language News 0.54% 2.52x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male