Dstillery Audiences

FOOT LOCKER

Audience Size: 118.1 Thousand Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 118.1 thousand unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.30% 6.23x
Verizon Wireless Customers 0.15% 3.14x
Readers of Hispanic Content 4.27% 2.61x
Online Grocery Shoppers 4.27% 2.49x
Health Insurance Researchers 4.27% 2.43x
Philadelphia 76ers Fans 4.98% 2.27x
Trendy Shoe Shoppers 2.84% 2.26x
Movie and Game Review Readers 3.55% 2.26x
Hard Seltzer Aficionados 1.90% 2.23x
College Students 2.84% 2.23x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Hollister.

Location Composition Index
Hollister 17.26% 26.78x
Charlotte Russe 2.02% 26.35x
Zumiez 18.83% 24.72x
Aeropostale 20.96% 23.41x
Journeys 34.62% 23.36x
Buckle 20.93% 21.23x
Calvin Klein 0.39% 20.68x
Saint Laurent Paris 0.48% 20.31x
Victoria's Secret 29.49% 20.21x
Zara 2.33% 20.17x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is Alberta Canada Cluster.

Content Affinity Composition Index
Alberta Canada Cluster 0.71% 5.62x
Smart Travel 0.43% 5.34x
Caribbean Cluster 0.71% 4.86x
Los Angeles Tourism 0.53% 4.86x
Dating & Relationships 1.18% 4.05x
Vermont Cluster 0.47% 3.98x
New Jersey Travel Location Cluster 0.71% 3.95x
Fashion Cluster 1.42% 3.92x
Exotic Pets 0.28% 3.90x
Ohio Universities 0.95% 3.82x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male