Dstillery Audiences

FOOT LOCKER

Audience Size: 183.3 Thousand Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 183.3 thousand unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.30% 6.23x
Verizon Wireless Customers 0.15% 3.14x
Sprint Customers 0.07% 2.14x
Urban Movie Channel Watchers 4.34% 1.84x
Readers of Argentinian Content 3.01% 1.80x
Readers of Jamaican Content 2.47% 1.71x
Readers of Caribbean Content 3.31% 1.71x
Restaurant Supply Shoppers 0.36% 1.71x
Readers of South American Content 3.01% 1.70x
Personal Bank Comparison Researchers 3.01% 1.68x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Hollister.

Location Composition Index
Hollister 15.61% 27.46x
Charlotte Russe 1.83% 25.45x
Zumiez 17.86% 25.00x
Aeropostale 19.71% 23.99x
Journeys 31.81% 23.76x
Buckle 19.14% 21.58x
Victoria's Secret 28.57% 21.17x
Zara 2.36% 20.87x
Uniqlo 1.07% 19.59x
American Eagle Outfitters 16.54% 19.50x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.18% 3.97x
Spanish Lifestyle & Health 0.12% 3.47x
Peru Media 0.24% 3.45x
ISPs & Local Services 0.01% 3.30x
Fashion & Retail 0.24% 3.18x
Watches Retail 0.14% 3.11x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.12% 3.05x
Pakistan Cluster 0.18% 2.96x
Central & South American News 0.18% 2.95x
Higher-End Fashion Brands 0.05% 2.92x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female