Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 1.67x |
| Mid-Range Grocery Shoppers | 2.10% | 1.55x |
| Buffalo Bills Fans | 1.36% | 1.46x |
| Jazz Festival Enthusiasts | 1.55% | 1.27x |
| Water Park Visitors | 1.61% | 1.26x |
| New York City Events Researchers | 1.75% | 1.23x |
| Restaurant Menu Researchers | 1.51% | 1.23x |
| New Orleans Trip Planners | 1.50% | 1.22x |
| Northeastern Voters | 1.35% | 1.22x |
| New York Trip Planners | 1.98% | 1.22x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.24% | 16.38x |
| The Childrens Place | 10.33% | 12.53x |
| Hollister | 4.73% | 11.32x |
| Levi Strauss | 1.71% | 10.99x |
| Topshop | 0.23% | 10.92x |
| Journeys | 6.20% | 10.51x |
| Zara | 3.95% | 10.40x |
| Club Monaco | 1.35% | 10.39x |
| Zumiez | 7.00% | 10.27x |
| Charlotte Russe | 3.28% | 10.09x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is Rochester New York Cluster.
| Content Affinity | Composition | Index |
| Rochester New York Cluster | 1.48% | 3.54x |
| Upstate New York Travel Cluster | 0.46% | 2.03x |
| Drawing & Animation | 0.02% | 2.01x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.04% | 2.01x |
| Upstate New York Local Information Cluster | 1.12% | 1.98x |
| Missouri News Content Cluster | 0.91% | 1.90x |
| Upstate New York State Athletics | 0.02% | 1.79x |
| Memphis News | 0.13% | 1.79x |
| New York City Education & News Cluster | 0.82% | 1.78x |
| London Tourism & Events | 0.03% | 1.75x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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