Dstillery Audiences

FOOT LOCKER

Audience Size: 2.6 Million Devices

Explore the Foot Locker Audience

Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Foot Locker audience.

Dstillery Crafted Audiences

INTERESTS

The Foot Locker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Foot Locker audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.56% 2.10x
Readers of Caribbean Content 2.64% 2.08x
New York City Events Researchers 3.49% 1.94x
Readers of Belizean Content 2.38% 1.84x
Readers of South American Content 2.42% 1.84x
Online Grocery Shoppers 3.47% 1.83x
Ballet Enthusiasts 3.33% 1.81x
Caribbean Trip Planners 3.16% 1.81x
Readers of Honduran Content 2.17% 1.77x
Colombia Trip Planners 2.54% 1.77x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Foot Locker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Foot Locker audience is Everlane.

Location Composition Index
Everlane 0.23% 12.72x
Topshop 0.52% 11.48x
The Childrens Place 11.31% 10.87x
Aeropostale 6.30% 10.79x
Hollister 5.34% 10.34x
Charlotte Russe 5.23% 10.27x
Zumiez 9.18% 10.00x
Supreme 0.32% 9.50x
Zara 3.74% 9.45x
Express 6.57% 9.30x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Foot Locker audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.02% 6.52x
New York City Education & News Cluster 1.97% 3.76x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.67x
Barcode Site & App Users 0.01% 3.22x
Caribbean Cluster 0.49% 3.12x
New York City Family & Activity Cluster 2.58% 2.92x
NYC Tourist Attractions 2.42% 2.87x
Content Streamers & Downloaders 0.02% 2.76x
Environmental Conservation 0.01% 2.70x
New York City Real Estate Research Cluster 1.55% 2.60x
Composition Percentage: The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male