Explore the Foot Locker Audience
Below you'll find more information about the Foot Locker audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Foot Locker audience.
INTERESTS
The Foot Locker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Foot Locker audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.08% | 2.29x |
| New York City Events Researchers | 3.69% | 2.05x |
| Readers of Dominican Republic Content | 3.90% | 1.90x |
| Readers of Caribbean Content | 3.92% | 1.88x |
| Readers of South American Content | 3.67% | 1.86x |
| Colombia Trip Planners | 4.16% | 1.82x |
| Ballet Enthusiasts | 3.54% | 1.82x |
| Caribbean Trip Planners | 3.16% | 1.81x |
| Online Grocery Shoppers | 3.74% | 1.79x |
| Hip Hop Fans | 3.99% | 1.78x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Interest attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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APPAREL RETAILERS
The Foot Locker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Foot Locker audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.31% | 18.45x |
| Everlane | 0.39% | 17.77x |
| Charlotte Russe | 9.29% | 17.53x |
| Hollister | 17.68% | 17.47x |
| Zumiez | 25.52% | 16.59x |
| Supreme | 0.35% | 16.40x |
| Aeropostale | 22.05% | 16.31x |
| Uniqlo | 4.86% | 16.05x |
| Journeys | 28.80% | 15.59x |
| Zara | 6.90% | 15.07x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Location attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Foot Locker audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.06% | 4.28x |
| New York City Education & News Cluster | 1.31% | 4.16x |
| Scotland Travel | 0.03% | 4.12x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.56x |
| ISPs & Local Services | 0.01% | 3.30x |
| NYC Tourist Attractions | 1.47% | 3.24x |
| New York City Real Estate Research Cluster | 1.19% | 3.03x |
| New York City Family & Activity Cluster | 2.23% | 3.02x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.02x |
| Bulgaria Cluster | 0.02% | 2.93x |
Composition Percentage:
The overlap percentage between the Foot Locker audience and the Content Affinity attribute.
Index: A comparison of the Foot Locker audience to the internet population.
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DEMOGRAPHICS
The Foot Locker audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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