Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 373.2 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 3.60% | 2.70x |
| Readers of Jamaican Content | 2.87% | 2.41x |
| Readers of Caribbean Content | 2.97% | 2.34x |
| Readers of Dominican Republic Content | 2.56% | 2.10x |
| New York City Events Researchers | 3.63% | 2.01x |
| Readers of Puerto Rican Content | 2.64% | 1.97x |
| Readers of Honduran Content | 2.36% | 1.92x |
| Readers of Guatemalan Content | 2.34% | 1.91x |
| Readers of Colombian Content | 2.39% | 1.90x |
| Lottery Enthusiasts | 0.20% | 1.89x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.52% | 28.88x |
| Uniqlo | 5.87% | 26.11x |
| Charlotte Russe | 12.35% | 24.28x |
| Aeropostale | 14.00% | 23.98x |
| Topshop | 1.04% | 23.05x |
| Express | 16.10% | 22.78x |
| The Childrens Place | 22.88% | 21.99x |
| Hollister | 11.26% | 21.83x |
| Zara | 8.52% | 21.50x |
| Journeys | 16.78% | 20.88x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.08% | 32.68x |
| Local & Travel England - North Midlands | 0.03% | 20.89x |
| Golf & Boats | 0.02% | 20.75x |
| Decoration & Fabric | 0.04% | 18.84x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 13.93x |
| Fashion & Cosmetics | 0.03% | 12.54x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.08% | 12.31x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 12.24x |
| Quebec Real Estate | 0.08% | 12.19x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 12.01x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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