Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 498.6 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.55% | 2.11x |
| Hip Hop Fans | 4.35% | 2.05x |
| New York City Events Researchers | 4.24% | 1.95x |
| Readers of Dominican Republic Content | 3.71% | 1.94x |
| Readers of Caribbean Content | 3.78% | 1.91x |
| Readers of El Salvadoran Content | 3.75% | 1.88x |
| Readers of Colombian Content | 3.54% | 1.86x |
| Los Angeles Trip Planners | 4.56% | 1.86x |
| Readers of Puerto Rican Content | 3.75% | 1.83x |
| Men's Suit Shoppers | 3.89% | 1.76x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.56% | 25.14x |
| Charlotte Russe | 16.65% | 24.04x |
| Topshop | 1.90% | 22.97x |
| Uniqlo | 7.72% | 22.84x |
| Everlane | 0.52% | 20.97x |
| Aeropostale | 28.02% | 19.59x |
| Joe's Jeans | 0.92% | 18.98x |
| American Apparel | 10.44% | 18.00x |
| Abercrombie & Fitch | 6.33% | 17.88x |
| Calvin Klein | 1.58% | 17.83x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Alternative Movie Streaming.
| Content Affinity | Composition | Index |
| Alternative Movie Streaming | 0.14% | 4.81x |
| Spanish Lifestyle & Health | 0.25% | 4.59x |
| New York City Education & News Cluster | 1.56% | 4.57x |
| Russia Cluster | 0.14% | 4.18x |
| Cosmetics Business | 0.06% | 3.91x |
| Southern California Tourism | 0.60% | 3.54x |
| Caribbean Cluster | 0.57% | 3.47x |
| French News & Gossip Cluster | 0.11% | 3.38x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 3.26x |
| New York City Real Estate Research Cluster | 1.27% | 3.25x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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