Dstillery Audiences

FOOTACTION

Audience Size: 86 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 86 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 1.34% 2.55x
New Orleans Activities Researchers 2.41% 2.50x
St Patricks Day Celebrators 0.80% 2.30x
Houston Activity Researchers 2.41% 2.28x
Louisiana Activities Researchers 1.88% 2.25x
Latin TV Enthusiasts 5.90% 2.21x
Boston Trip Planners 1.07% 2.19x
Readers of South American Content 3.22% 1.99x
Home Design Enthusiasts 0.80% 1.99x
Financial News Readers 1.07% 1.99x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.98% 12.32x
Topshop 0.33% 9.96x
Uniqlo 1.97% 8.91x
Levi Strauss 0.09% 8.69x
Calvin Klein 0.54% 8.22x
The North Face 3.77% 7.47x
Zara 3.00% 7.42x
American Eagle Outfitters 19.69% 7.41x
H&M 12.54% 7.22x
The Childrens Place 28.25% 6.68x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 2.41% 4.41x
East Texas Cluster 1.07% 4.36x
Cosmetics Business 0.06% 3.91x
Wisconsin Local Research Cluster 2.41% 3.85x
Rhode Island Cluster 0.80% 3.46x
Fishing 0.38% 3.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.21x
Texas University Athletics 1.07% 3.19x
Math Education 0.54% 3.04x
Travel Adventure 0.54% 3.03x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female