Dstillery Audiences

FOOTACTION

Audience Size: 238.9 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 238.9 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 2.72% 2.66x
Hip Hop Fans 3.36% 2.63x
Readers of African American Content 2.68% 2.63x
Readers of Dominican Republic Content 3.68% 2.54x
Caribbean Trip Planners 3.25% 2.41x
Readers of Caribbean Content 3.68% 2.38x
New York City Events Researchers 3.07% 2.26x
Readers of El Salvadoran Content 3.07% 2.18x
Ballet Enthusiasts 2.85% 2.13x
New York Trip Planners 2.80% 2.04x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Everlane.

Location Composition Index
Everlane 0.62% 57.78x
Uniqlo 6.65% 44.53x
Journeys 17.92% 43.10x
Hollister 10.13% 42.22x
Express Outlets 2.05% 40.00x
Zumiez 13.80% 35.24x
Forever 21 17.75% 34.50x
Levi Strauss 4.47% 33.97x
H&M 14.88% 31.87x
The Childrens Place 22.55% 30.90x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.66% 6.10x
Caribbean Cluster 0.57% 4.82x
New York City Real Estate Research Cluster 1.54% 4.21x
New York City Family & Activity Cluster 2.17% 4.03x
Rhode Island Cluster 0.63% 3.96x
NYC Tourist Attractions 2.19% 3.63x
Spanish Lifestyle & Health 0.14% 3.23x
Film Production 0.25% 2.70x
LGBTQ Advocacy 1.13% 2.66x
Peru Media 0.20% 2.54x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female