Dstillery Audiences

FOOTACTION

Audience Size: 240.3 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 240.3 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 4.01% 2.23x
Readers of Dominican Republic Content 3.93% 2.22x
Colombia Trip Planners 4.19% 2.19x
Readers of Colombian Content 3.95% 2.18x
Readers of Caribbean Content 4.21% 2.17x
Readers of El Salvadoran Content 3.85% 2.10x
Hip Hop Fans 4.47% 2.10x
Readers of Nicaraguan Content 3.75% 2.08x
Los Angeles Mass Transit Commuters 4.43% 2.08x
Readers of Guatemalan Content 3.75% 2.05x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Aeropostale.

Location Composition Index
Aeropostale 26.56% 22.99x
Uniqlo 6.71% 22.21x
Charlotte Russe 19.57% 21.28x
Everlane 0.48% 21.19x
Supreme 0.52% 21.14x
Topshop 1.79% 20.35x
Zumiez 25.86% 18.52x
Express 20.93% 17.87x
Hollister 15.52% 17.86x
Forever 21 17.68% 17.84x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.06% 5.91x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 5.59x
New York City Education & News Cluster 1.28% 4.07x
Spanish Lifestyle & Health 0.20% 3.69x
Mysticism 0.04% 3.60x
Assorted Topics (Television, Origami, Men's Health) 0.10% 3.52x
New York City Real Estate Research Cluster 1.32% 3.45x
Canadian Lifestyle 0.04% 3.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 3.31x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.21x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male