Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 33 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Business Incorporating & LLC Filing Researchers.
| Interest | Composition | Index |
| Business Incorporating & LLC Filing Researchers | 5.21% | 2.83x |
| Readers of Italian Content | 3.79% | 2.61x |
| Black History Researchers | 5.69% | 2.60x |
| Readers of Spanish Content | 3.32% | 2.56x |
| Colombia Trip Planners | 5.21% | 2.53x |
| Drug Store Shoppers | 3.79% | 2.53x |
| Keto Recipe Researchers | 3.79% | 2.44x |
| Urban Movie Channel Watchers | 5.69% | 2.40x |
| Brides & Wedding Planners | 4.27% | 2.38x |
| Masters in Management Researchers | 4.74% | 2.27x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.17% | 44.24x |
| Calvin Klein | 0.58% | 33.57x |
| Zara | 3.26% | 28.80x |
| American Apparel | 3.35% | 25.80x |
| Uniqlo | 1.37% | 25.09x |
| H&M | 12.03% | 24.69x |
| American Eagle Outfitters | 18.26% | 21.52x |
| The Childrens Place | 25.80% | 20.28x |
| The North Face | 2.74% | 20.25x |
| Forever 21 | 9.44% | 20.03x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Fantasy Name Generators.
| Content Affinity | Composition | Index |
| Fantasy Name Generators | 1.42% | 4.82x |
| Mexico Cluster | 1.42% | 4.75x |
| Pacific Northwest Sports & News Cluster | 1.42% | 4.48x |
| Math Reference | 1.42% | 3.91x |
| Cosmetics Business | 0.06% | 3.91x |
| Writing Tools & Citation | 2.37% | 3.61x |
| India Bollywood, Weddings & Gossip | 1.42% | 3.59x |
| Poetry Fans | 4.27% | 3.44x |
| Math Education | 1.02% | 3.39x |
| Scrapbooking & Home Art Projects | 0.86% | 3.21x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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