Dstillery Audiences

FOOTACTION

Audience Size: 35.1 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.77% 5.23x
Mood Lifters Researchers 1.03% 3.27x
Post COVID-19 Restaurant Reopening Researchers 1.03% 2.47x
Tequila Enthusiasts 1.44% 2.36x
Cholesterol Researchers 0.41% 2.26x
COVID Testing Researchers 0.82% 2.19x
Crypto Market Investors 3.70% 2.19x
Indian Food Enthusiasts 1.44% 2.16x
New York Trip Planners 2.06% 2.16x
Home Brewing Enthusiasts 1.44% 2.13x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.80% 42.27x
Zara 3.83% 39.28x
The North Face 3.04% 36.47x
The Childrens Place 17.60% 31.20x
Journeys 23.77% 29.76x
American Eagle Outfitters 13.80% 28.13x
Victoria's Secret 21.03% 27.31x
Uniqlo 1.42% 26.99x
Hollister 8.53% 26.16x
Aeropostale 12.53% 24.88x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 0.62% 5.87x
NYC Tourist Attractions 0.62% 4.65x
Appliances & Reviews 0.45% 3.94x
Cosmetics Business 0.06% 3.91x
Niche Dating Websites 0.51% 3.70x
Vancouver British Columbia Locals Cluster 0.49% 3.64x
Golf Travel & Gear 0.77% 3.59x
US Cycling 0.82% 3.35x
Memphis News 0.41% 3.30x
New York City Real Estate Research Cluster 0.41% 3.21x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male