Dstillery Audiences

FOOTACTION

Audience Size: 409 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 409 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.13% 3.75x
Hip Hop Fans 5.15% 2.26x
New York City Events Researchers 4.12% 2.26x
Readers of Jamaican Content 3.47% 2.01x
New York Knicks Fans 4.05% 2.00x
Los Angeles Mass Transit Commuters 5.41% 1.99x
Men's Suit Shoppers 4.25% 1.89x
Caribbean Trip Planners 3.28% 1.85x
Readers of Caribbean Content 3.93% 1.85x
Real Estate Decision Makers 3.09% 1.81x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 14.34% 27.08x
Supreme 0.50% 23.59x
Uniqlo 7.14% 23.58x
Everlane 0.52% 23.46x
Topshop 1.65% 23.25x
Joe's Jeans 0.84% 20.58x
American Apparel 10.44% 19.66x
Aeropostale 26.11% 19.32x
Zara 8.59% 18.77x
Forever 21 18.62% 18.77x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.26% 5.87x
New York City Education & News Cluster 1.42% 4.41x
Poland Cluster 0.19% 4.08x
Roleplay & Fantasy Games 0.13% 3.93x
Cosmetics Business 0.06% 3.91x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 3.73x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.21x
Philippines News 0.51% 3.14x
South Africa News Cluster 0.45% 3.03x
Writing Resources 0.19% 3.03x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female