Dstillery Audiences

FOOTACTION

Audience Size: 87.8 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 87.8 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Cricket Enthusiasts.

Interest Composition Index
Cricket Enthusiasts 4.95% 3.89x
UMC Contextually Relevant Audience 7.14% 3.21x
Houston Trip Planners 7.14% 2.98x
Small Business COVID-19 Relief Researchers 1.63% 2.97x
Urban Movie Channel Watchers 7.14% 2.90x
Jazz Festival Enthusiasts 4.95% 2.74x
Moviegoers 4.40% 2.70x
Mid-Prestige Luxury Sedan Auto Intenders 3.30% 2.69x
Readers of Russian Content 3.85% 2.66x
WWE and Pro Wrestling Fans 4.95% 2.58x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.33% 47.45x
Everlane 0.31% 36.59x
American Apparel 7.71% 27.18x
Uniqlo 3.62% 26.21x
Topshop 0.59% 25.39x
American Eagle Outfitters 19.53% 24.99x
Zara 5.77% 24.57x
Forever 21 13.40% 24.37x
The Childrens Place 26.92% 23.65x
H&M 15.06% 23.35x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 1.63% 7.06x
Space & National Security 2.20% 6.41x
Liberal Media - Political Activism 1.65% 5.59x
East Texas Cluster 2.75% 5.58x
Spam Call Number Searchers 1.63% 5.23x
Law School 1.63% 4.71x
Rhode Island Cluster 1.65% 4.40x
Cosmetics Business 0.06% 3.91x
New Jersey Travel Location Cluster 1.20% 3.80x
Child Development 1.17% 3.72x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male