Dstillery Audiences

FOOTACTION

Audience Size: 110.3 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 110.3 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 4.40% 3.08x
Readers of Caribbean Content 3.70% 2.73x
Colombia Trip Planners 3.75% 2.61x
Readers of Belizean Content 3.65% 2.56x
Readers of El Salvadoran Content 3.19% 2.47x
Readers of Nicaraguan Content 2.98% 2.42x
Readers of Panamanian Content 2.80% 2.37x
Readers of South American Content 2.96% 2.31x
Readers of Guatemalan Content 3.14% 2.31x
Readers of Mexican Content 3.16% 2.26x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Uniqlo.

Location Composition Index
Uniqlo 5.96% 80.21x
Journeys 16.02% 78.34x
Hollister 8.69% 72.56x
American Eagle Outfitters 21.25% 56.15x
Forever 21 14.56% 53.96x
H&M 12.03% 52.31x
Abercrombie & Fitch 6.57% 51.71x
Zumiez 11.38% 50.49x
Levi Strauss 2.98% 43.17x
American Apparel 6.89% 42.34x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.77% 5.75x
New York City Education & News Cluster 1.75% 4.35x
Spanish Health & Wellness 0.80% 3.65x
New York City Real Estate Research Cluster 0.95% 3.21x
Gossip & Entertainment 0.49% 3.14x
New York City Family & Activity Cluster 1.21% 2.74x
Luxury Sneakers 1.13% 2.51x
NYC Tourist Attractions 1.39% 2.48x
Mexico Cluster 0.57% 2.41x
Spain News 0.82% 2.38x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male