Dstillery Audiences

FOOTACTION

Audience Size: 30.4 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 30.4 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Pet Boarding and Sitter Researchers.

Interest Composition Index
Pet Boarding and Sitter Researchers 1.91% 5.49x
Body Detox Enthusiasts 1.82% 3.90x
Media Buying Professionals 4.85% 3.74x
Wyoming Cowboys Fans 2.05% 3.71x
Retail Job Seekers 5.45% 3.58x
Hanukkah Celebration Planners 1.91% 3.23x
Cooking Show Fans 1.27% 3.23x
Personal Investment Researchers 3.64% 3.22x
Photo Memory Makers 3.03% 3.21x
Authors 3.03% 3.07x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is The Childrens Place.

Location Composition Index
The Childrens Place 12.12% 55.69x
Hollister 9.31% 50.23x
Zara 4.30% 46.48x
Carhartt 2.36% 43.25x
Victoria's Secret 12.95% 42.72x
Journeys 22.35% 40.93x
Charlotte Russe 4.08% 39.98x
Uniqlo 1.79% 39.17x
Aeropostale 13.39% 38.14x
Ann Taylor 2.33% 37.18x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 3.64% 7.78x
Running & Marathons 1.01% 4.32x
Texas News 3.03% 3.99x
Cosmetics Business 0.06% 3.91x
Car Shopping 0.67% 3.44x
Fantasy Name Generators 1.21% 3.43x
Stay at Home Mom 1.21% 3.25x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.21x
Recreational Vehicles 1.21% 3.06x
Philippines News 0.28% 2.82x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female