Dstillery Audiences

FOOTACTION

Audience Size: 490 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 490 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.77x
Readers of Dominican Republic Content 3.78% 2.13x
Readers of Honduran Content 3.66% 2.04x
Hip Hop Fans 4.63% 2.04x
Readers of El Salvadoran Content 3.55% 1.95x
Readers of Belizean Content 3.53% 1.88x
Executive Travelers 0.12% 1.86x
Readers of Caribbean Content 3.64% 1.84x
Readers of Guatemalan Content 3.05% 1.75x
Readers of Colombian Content 3.09% 1.73x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Aeropostale.

Location Composition Index
Aeropostale 22.40% 25.16x
Charlotte Russe 17.40% 23.45x
Everlane 0.45% 22.35x
Uniqlo 5.87% 22.27x
Topshop 1.47% 20.33x
Express 22.76% 19.92x
The Childrens Place 27.58% 19.38x
Zumiez 23.70% 19.31x
Hollister 13.90% 18.93x
American Eagle Outfitters 25.89% 18.40x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.03% 20.89x
Golf & Boats 0.02% 20.75x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 20.15x
Decoration & Fabric 0.04% 18.84x
Fashion & Cosmetics 0.04% 18.56x
Canadian Construction & Renovation Research Cluster 0.02% 13.93x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 12.31x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 12.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 8.73x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 7.72x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male