Dstillery Audiences

FOOTACTION

Audience Size: 498.6 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 498.6 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.55% 2.11x
Hip Hop Fans 4.35% 2.05x
New York City Events Researchers 4.24% 1.95x
Readers of Dominican Republic Content 3.71% 1.94x
Readers of Caribbean Content 3.78% 1.91x
Readers of El Salvadoran Content 3.75% 1.88x
Readers of Colombian Content 3.54% 1.86x
Los Angeles Trip Planners 4.56% 1.86x
Readers of Puerto Rican Content 3.75% 1.83x
Men's Suit Shoppers 3.89% 1.76x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Supreme.

Location Composition Index
Supreme 0.56% 25.14x
Charlotte Russe 16.65% 24.04x
Topshop 1.90% 22.97x
Uniqlo 7.72% 22.84x
Everlane 0.52% 20.97x
Aeropostale 28.02% 19.59x
Joe's Jeans 0.92% 18.98x
American Apparel 10.44% 18.00x
Abercrombie & Fitch 6.33% 17.88x
Calvin Klein 1.58% 17.83x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 0.14% 4.81x
Spanish Lifestyle & Health 0.25% 4.59x
New York City Education & News Cluster 1.56% 4.57x
Russia Cluster 0.14% 4.18x
Cosmetics Business 0.06% 3.91x
Southern California Tourism 0.60% 3.54x
Caribbean Cluster 0.57% 3.47x
French News & Gossip Cluster 0.11% 3.38x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 3.26x
New York City Real Estate Research Cluster 1.27% 3.25x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male