Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 312.4 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.96% | 2.44x |
| Hip Hop Fans | 3.02% | 2.26x |
| Caribbean Trip Planners | 3.32% | 2.24x |
| Readers of Caribbean Content | 2.96% | 2.14x |
| Online Grocery Shoppers | 3.43% | 2.14x |
| New York City Events Researchers | 3.06% | 2.13x |
| Brooklyn Nets Fans | 2.32% | 2.09x |
| Readers of Jamaican Content | 2.48% | 2.02x |
| Restaurant Menu Researchers | 2.48% | 2.00x |
| Readers of Puerto Rican Content | 2.38% | 1.93x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.62% | 43.01x |
| Uniqlo | 6.06% | 32.72x |
| Journeys | 17.45% | 30.29x |
| Levi Strauss | 4.52% | 29.69x |
| Charlotte Russe | 9.32% | 29.30x |
| The Childrens Place | 23.03% | 28.28x |
| Hollister | 11.13% | 27.52x |
| Express | 11.15% | 27.26x |
| Topshop | 0.53% | 27.09x |
| Michael Kors | 8.59% | 26.88x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.45% | 5.42x |
| New York City Family & Activity Cluster | 2.79% | 4.56x |
| Rhode Island Cluster | 0.74% | 4.48x |
| NYC Tourist Attractions | 2.79% | 4.16x |
| New York City Real Estate Research Cluster | 1.71% | 3.91x |
| Arabic News | 0.24% | 3.81x |
| Caribbean Cluster | 0.44% | 3.52x |
| Spain News - Madrid & Seville | 0.54% | 3.48x |
| Latin American Spanish Language News | 0.30% | 2.79x |
| Job Interview Process | 0.27% | 2.63x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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