Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 104.4 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 5.30% | 2.34x |
| Online Grammar Tool Users | 1.65% | 2.08x |
| Readers of Cuban Content | 4.20% | 2.02x |
| Readers of Honduran Content | 4.20% | 2.01x |
| Readers of Puerto Rican Content | 3.84% | 2.01x |
| Colombia Trip Planners | 4.39% | 1.98x |
| Readers of Guatemalan Content | 4.57% | 1.94x |
| Readers of Argentinian Content | 4.02% | 1.89x |
| Readers of South American Content | 3.84% | 1.85x |
| Fast Fashion Shoppers | 2.56% | 1.84x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.42% | 14.35x |
| Uniqlo | 2.22% | 12.41x |
| American Eagle Outfitters | 17.37% | 9.03x |
| H&M | 11.53% | 8.93x |
| American Apparel | 3.48% | 8.86x |
| The North Face | 3.04% | 8.70x |
| Journeys | 28.05% | 8.67x |
| The Childrens Place | 25.52% | 8.44x |
| Zara | 2.48% | 8.02x |
| Buckle | 17.14% | 7.46x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Gossip & Entertainment.
| Content Affinity | Composition | Index |
| Gossip & Entertainment | 0.91% | 6.88x |
| Cosmetics Business | 0.06% | 3.91x |
| Mexico Cluster | 1.10% | 3.25x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.21x |
| East Texas Cluster | 0.91% | 3.15x |
| US Military Cluster | 0.88% | 2.92x |
| Spain News - Madrid & Seville | 0.55% | 2.79x |
| Latin American News | 0.91% | 2.77x |
| Rhode Island Cluster | 0.73% | 2.69x |
| Hudson Valley New York Media | 0.73% | 2.69x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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