Dstillery Audiences

FOOTACTION

Audience Size: 104.4 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 104.4 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 5.30% 2.34x
Online Grammar Tool Users 1.65% 2.08x
Readers of Cuban Content 4.20% 2.02x
Readers of Honduran Content 4.20% 2.01x
Readers of Puerto Rican Content 3.84% 2.01x
Colombia Trip Planners 4.39% 1.98x
Readers of Guatemalan Content 4.57% 1.94x
Readers of Argentinian Content 4.02% 1.89x
Readers of South American Content 3.84% 1.85x
Fast Fashion Shoppers 2.56% 1.84x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.42% 14.35x
Uniqlo 2.22% 12.41x
American Eagle Outfitters 17.37% 9.03x
H&M 11.53% 8.93x
American Apparel 3.48% 8.86x
The North Face 3.04% 8.70x
Journeys 28.05% 8.67x
The Childrens Place 25.52% 8.44x
Zara 2.48% 8.02x
Buckle 17.14% 7.46x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Gossip & Entertainment.

Content Affinity Composition Index
Gossip & Entertainment 0.91% 6.88x
Cosmetics Business 0.06% 3.91x
Mexico Cluster 1.10% 3.25x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.21x
East Texas Cluster 0.91% 3.15x
US Military Cluster 0.88% 2.92x
Spain News - Madrid & Seville 0.55% 2.79x
Latin American News 0.91% 2.77x
Rhode Island Cluster 0.73% 2.69x
Hudson Valley New York Media 0.73% 2.69x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male