Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 30.4 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Pet Boarding and Sitter Researchers.
| Interest | Composition | Index |
| Pet Boarding and Sitter Researchers | 1.91% | 5.49x |
| Body Detox Enthusiasts | 1.82% | 3.90x |
| Media Buying Professionals | 4.85% | 3.74x |
| Wyoming Cowboys Fans | 2.05% | 3.71x |
| Retail Job Seekers | 5.45% | 3.58x |
| Hanukkah Celebration Planners | 1.91% | 3.23x |
| Cooking Show Fans | 1.27% | 3.23x |
| Personal Investment Researchers | 3.64% | 3.22x |
| Photo Memory Makers | 3.03% | 3.21x |
| Authors | 3.03% | 3.07x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 12.12% | 55.69x |
| Hollister | 9.31% | 50.23x |
| Zara | 4.30% | 46.48x |
| Carhartt | 2.36% | 43.25x |
| Victoria's Secret | 12.95% | 42.72x |
| Journeys | 22.35% | 40.93x |
| Charlotte Russe | 4.08% | 39.98x |
| Uniqlo | 1.79% | 39.17x |
| Aeropostale | 13.39% | 38.14x |
| Ann Taylor | 2.33% | 37.18x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 3.64% | 7.78x |
| Running & Marathons | 1.01% | 4.32x |
| Texas News | 3.03% | 3.99x |
| Cosmetics Business | 0.06% | 3.91x |
| Car Shopping | 0.67% | 3.44x |
| Fantasy Name Generators | 1.21% | 3.43x |
| Stay at Home Mom | 1.21% | 3.25x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.21x |
| Recreational Vehicles | 1.21% | 3.06x |
| Philippines News | 0.28% | 2.82x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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