Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 490 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 3.77x |
| Readers of Dominican Republic Content | 3.78% | 2.13x |
| Readers of Honduran Content | 3.66% | 2.04x |
| Hip Hop Fans | 4.63% | 2.04x |
| Readers of El Salvadoran Content | 3.55% | 1.95x |
| Readers of Belizean Content | 3.53% | 1.88x |
| Executive Travelers | 0.12% | 1.86x |
| Readers of Caribbean Content | 3.64% | 1.84x |
| Readers of Guatemalan Content | 3.05% | 1.75x |
| Readers of Colombian Content | 3.09% | 1.73x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 22.40% | 25.16x |
| Charlotte Russe | 17.40% | 23.45x |
| Everlane | 0.45% | 22.35x |
| Uniqlo | 5.87% | 22.27x |
| Topshop | 1.47% | 20.33x |
| Express | 22.76% | 19.92x |
| The Childrens Place | 27.58% | 19.38x |
| Zumiez | 23.70% | 19.31x |
| Hollister | 13.90% | 18.93x |
| American Eagle Outfitters | 25.89% | 18.40x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.03% | 20.89x |
| Golf & Boats | 0.02% | 20.75x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 20.15x |
| Decoration & Fabric | 0.04% | 18.84x |
| Fashion & Cosmetics | 0.04% | 18.56x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 13.93x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.08% | 12.31x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 12.01x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 8.73x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 7.72x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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