Dstillery Audiences

FOOTACTION

Audience Size: 41.7 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 41.7 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.72% 2.87x
Hip Hop Fans 5.57% 2.63x
Cricket Enthusiasts 4.33% 2.58x
Fast Fashion Shoppers 4.64% 2.52x
Readers of Mexican Content 5.57% 2.48x
Readers of Argentinian Content 4.64% 2.40x
Readers of Hispanic Content 3.72% 2.38x
Teen Girl Clothing Shoppers 7.74% 2.34x
Readers of El Salvadoran Content 5.26% 2.34x
Candy Shoppers 4.95% 2.32x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.71% 51.95x
Uniqlo 1.58% 29.54x
The North Face 2.71% 25.86x
American Eagle Outfitters 15.67% 25.56x
Journeys 24.90% 24.83x
Aeropostale 13.97% 23.26x
The Childrens Place 21.42% 22.79x
American Apparel 2.31% 22.57x
H&M 8.50% 22.34x
Victoria's Secret 21.62% 20.68x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 0.93% 5.09x
Party Planning & Invitations 2.79% 5.00x
Pacific Northwest Sports & News Cluster 1.42% 4.48x
Quotes & Inspiration 0.93% 4.39x
Cosmetics Business 0.06% 3.91x
New York City Real Estate Research Cluster 0.93% 3.23x
Scrapbooking & Home Art Projects 0.86% 3.21x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.21x
Fantasy Name Generators 1.55% 3.16x
Woodwork 0.62% 3.03x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female