Dstillery Audiences

FOOTACTION

Audience Size: 287.3 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 287.3 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Retail Job Seekers.

Interest Composition Index
Retail Job Seekers 4.61% 2.33x
Cricket Enthusiasts 3.61% 2.27x
Los Angeles Mass Transit Commuters 4.41% 2.14x
Work Visa Researchers 3.41% 2.13x
New York City Events Researchers 3.41% 2.09x
Hip Hop Fans 4.81% 2.09x
Discount Womens Shoes Shoppers 3.61% 2.07x
Restaurant Menu Researchers 3.61% 2.07x
Online Grocery Shoppers 4.01% 2.02x
Caribbean Trip Planners 4.01% 2.00x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 10.30% 33.10x
Everlane 0.53% 31.73x
Topshop 1.42% 26.86x
Uniqlo 6.30% 25.19x
Joe's Jeans 0.76% 25.19x
Supreme 0.44% 25.16x
American Apparel 10.29% 22.28x
Zara 8.37% 21.32x
Forever 21 17.87% 20.39x
H&M 20.60% 20.33x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.60% 5.97x
Mobile Phone Networks 0.60% 5.62x
New York City Real Estate Research Cluster 2.00% 5.05x
Accounting 0.60% 4.43x
Cosmetics Business 0.06% 3.91x
New York City Education & News Cluster 1.00% 3.89x
Vitamin Shoppers 0.40% 3.57x
Startup Investment 0.60% 3.39x
Parenting & Children's Activities 0.40% 3.30x
NYC Tourist Attractions 1.20% 3.30x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male