Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is New York Knicks Fans.
| Interest | Composition | Index |
| New York Knicks Fans | 4.67% | 2.54x |
| Readers of Jamaican Content | 4.67% | 2.46x |
| Tokyo Trip Planners | 3.50% | 2.42x |
| Readers of Filipinos Content | 3.89% | 2.38x |
| China Trip Planners | 4.67% | 2.36x |
| Readers of Argentinian Content | 4.28% | 2.25x |
| Travel Reward Points Enthusiasts | 3.89% | 2.16x |
| FC Barcelona Fans | 4.28% | 2.12x |
| Amazon Prime Movie Subscribers | 3.50% | 2.11x |
| Broadway Fans | 3.50% | 2.08x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.06% | 37.34x |
| Zara | 2.79% | 31.40x |
| Uniqlo | 1.21% | 30.38x |
| American Apparel | 3.32% | 28.31x |
| Forever 21 | 9.52% | 25.42x |
| H&M | 9.76% | 25.17x |
| Journeys | 22.28% | 22.37x |
| Intermix | 0.50% | 21.93x |
| Urban Outfitters | 4.41% | 21.29x |
| Express | 14.64% | 21.12x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Medical & Pharmaceutical Scholarship.
| Content Affinity | Composition | Index |
| Medical & Pharmaceutical Scholarship | 1.49% | 5.75x |
| Rhode Island Cluster | 1.56% | 5.46x |
| East Texas Cluster | 1.56% | 5.13x |
| Law School | 1.63% | 4.71x |
| Fashion Cluster | 1.56% | 4.25x |
| Cosmetics Business | 0.06% | 3.91x |
| Guitars & Instruments | 1.17% | 3.85x |
| Texas University Athletics | 1.95% | 3.64x |
| Quotes & Inspiration | 0.78% | 3.51x |
| Spain News | 1.56% | 3.28x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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