Dstillery Audiences

FOOTACTION

Audience Size: 19.2 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 7.25% 5.93x
Work Visa Researchers 7.25% 5.73x
Mature Parents 7.25% 5.63x
Coders & Developers 8.70% 4.93x
Home DIY Enthusiasts 5.80% 4.56x
Photography Enthusiasts 5.80% 4.52x
High End TV Shoppers 7.25% 4.42x
Readers of Filipinos Content 5.80% 4.41x
Online Grammar Tool Users 4.35% 4.25x
Readers of Spanish Content 5.80% 4.12x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.23% 45.35x
Uniqlo 1.59% 29.18x
Zara 2.87% 25.45x
H&M 12.27% 24.58x
American Eagle Outfitters 20.69% 23.66x
The North Face 3.13% 23.31x
American Apparel 2.82% 23.18x
Aeropostale 18.79% 21.70x
Journeys 31.06% 21.66x
The Childrens Place 26.80% 20.62x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting).

Content Affinity Composition Index
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 7.25% 4.70x
Pacific Northwest Sports & News Cluster 1.42% 4.48x
Cosmetics Business 0.06% 3.91x
Online Directories 8.70% 3.84x
Build Your Own Computer Enthusiasts 2.90% 3.50x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 2.90% 3.43x
Health Issues Cluster 1.63% 3.37x
Scrapbooking & Home Art Projects 0.86% 3.21x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.21x
New Jersey News Cluster 5.80% 3.17x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male