Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 41.7 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.72% | 2.87x |
| Hip Hop Fans | 5.57% | 2.63x |
| Cricket Enthusiasts | 4.33% | 2.58x |
| Fast Fashion Shoppers | 4.64% | 2.52x |
| Readers of Mexican Content | 5.57% | 2.48x |
| Readers of Argentinian Content | 4.64% | 2.40x |
| Readers of Hispanic Content | 3.72% | 2.38x |
| Teen Girl Clothing Shoppers | 7.74% | 2.34x |
| Readers of El Salvadoran Content | 5.26% | 2.34x |
| Candy Shoppers | 4.95% | 2.32x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.71% | 51.95x |
| Uniqlo | 1.58% | 29.54x |
| The North Face | 2.71% | 25.86x |
| American Eagle Outfitters | 15.67% | 25.56x |
| Journeys | 24.90% | 24.83x |
| Aeropostale | 13.97% | 23.26x |
| The Childrens Place | 21.42% | 22.79x |
| American Apparel | 2.31% | 22.57x |
| H&M | 8.50% | 22.34x |
| Victoria's Secret | 21.62% | 20.68x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 0.93% | 5.09x |
| Party Planning & Invitations | 2.79% | 5.00x |
| Pacific Northwest Sports & News Cluster | 1.42% | 4.48x |
| Quotes & Inspiration | 0.93% | 4.39x |
| Cosmetics Business | 0.06% | 3.91x |
| New York City Real Estate Research Cluster | 0.93% | 3.23x |
| Scrapbooking & Home Art Projects | 0.86% | 3.21x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.21x |
| Fantasy Name Generators | 1.55% | 3.16x |
| Woodwork | 0.62% | 3.03x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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