Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 409 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.13% | 3.75x |
| Hip Hop Fans | 5.15% | 2.26x |
| New York City Events Researchers | 4.12% | 2.26x |
| Readers of Jamaican Content | 3.47% | 2.01x |
| New York Knicks Fans | 4.05% | 2.00x |
| Los Angeles Mass Transit Commuters | 5.41% | 1.99x |
| Men's Suit Shoppers | 4.25% | 1.89x |
| Caribbean Trip Planners | 3.28% | 1.85x |
| Readers of Caribbean Content | 3.93% | 1.85x |
| Real Estate Decision Makers | 3.09% | 1.81x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 14.34% | 27.08x |
| Supreme | 0.50% | 23.59x |
| Uniqlo | 7.14% | 23.58x |
| Everlane | 0.52% | 23.46x |
| Topshop | 1.65% | 23.25x |
| Joe's Jeans | 0.84% | 20.58x |
| American Apparel | 10.44% | 19.66x |
| Aeropostale | 26.11% | 19.32x |
| Zara | 8.59% | 18.77x |
| Forever 21 | 18.62% | 18.77x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.26% | 5.87x |
| New York City Education & News Cluster | 1.42% | 4.41x |
| Poland Cluster | 0.19% | 4.08x |
| Roleplay & Fantasy Games | 0.13% | 3.93x |
| Cosmetics Business | 0.06% | 3.91x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.13% | 3.73x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.21x |
| Philippines News | 0.51% | 3.14x |
| South Africa News Cluster | 0.45% | 3.03x |
| Writing Resources | 0.19% | 3.03x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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