Dstillery Audiences

FOOTACTION

Audience Size: 312.4 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 312.4 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.96% 2.44x
Hip Hop Fans 3.02% 2.26x
Caribbean Trip Planners 3.32% 2.24x
Readers of Caribbean Content 2.96% 2.14x
Online Grocery Shoppers 3.43% 2.14x
New York City Events Researchers 3.06% 2.13x
Brooklyn Nets Fans 2.32% 2.09x
Readers of Jamaican Content 2.48% 2.02x
Restaurant Menu Researchers 2.48% 2.00x
Readers of Puerto Rican Content 2.38% 1.93x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Everlane.

Location Composition Index
Everlane 0.62% 43.01x
Uniqlo 6.06% 32.72x
Journeys 17.45% 30.29x
Levi Strauss 4.52% 29.69x
Charlotte Russe 9.32% 29.30x
The Childrens Place 23.03% 28.28x
Hollister 11.13% 27.52x
Express 11.15% 27.26x
Topshop 0.53% 27.09x
Michael Kors 8.59% 26.88x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.45% 5.42x
New York City Family & Activity Cluster 2.79% 4.56x
Rhode Island Cluster 0.74% 4.48x
NYC Tourist Attractions 2.79% 4.16x
New York City Real Estate Research Cluster 1.71% 3.91x
Arabic News 0.24% 3.81x
Caribbean Cluster 0.44% 3.52x
Spain News - Madrid & Seville 0.54% 3.48x
Latin American Spanish Language News 0.30% 2.79x
Job Interview Process 0.27% 2.63x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male