Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 86 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 1.34% | 2.55x |
| New Orleans Activities Researchers | 2.41% | 2.50x |
| St Patricks Day Celebrators | 0.80% | 2.30x |
| Houston Activity Researchers | 2.41% | 2.28x |
| Louisiana Activities Researchers | 1.88% | 2.25x |
| Latin TV Enthusiasts | 5.90% | 2.21x |
| Boston Trip Planners | 1.07% | 2.19x |
| Readers of South American Content | 3.22% | 1.99x |
| Home Design Enthusiasts | 0.80% | 1.99x |
| Financial News Readers | 1.07% | 1.99x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.98% | 12.32x |
| Topshop | 0.33% | 9.96x |
| Uniqlo | 1.97% | 8.91x |
| Levi Strauss | 0.09% | 8.69x |
| Calvin Klein | 0.54% | 8.22x |
| The North Face | 3.77% | 7.47x |
| Zara | 3.00% | 7.42x |
| American Eagle Outfitters | 19.69% | 7.41x |
| H&M | 12.54% | 7.22x |
| The Childrens Place | 28.25% | 6.68x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.41% | 4.41x |
| East Texas Cluster | 1.07% | 4.36x |
| Cosmetics Business | 0.06% | 3.91x |
| Wisconsin Local Research Cluster | 2.41% | 3.85x |
| Rhode Island Cluster | 0.80% | 3.46x |
| Fishing | 0.38% | 3.29x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.21x |
| Texas University Athletics | 1.07% | 3.19x |
| Math Education | 0.54% | 3.04x |
| Travel Adventure | 0.54% | 3.03x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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