Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.77% | 5.23x |
| Mood Lifters Researchers | 1.03% | 3.27x |
| Post COVID-19 Restaurant Reopening Researchers | 1.03% | 2.47x |
| Tequila Enthusiasts | 1.44% | 2.36x |
| Cholesterol Researchers | 0.41% | 2.26x |
| COVID Testing Researchers | 0.82% | 2.19x |
| Crypto Market Investors | 3.70% | 2.19x |
| Indian Food Enthusiasts | 1.44% | 2.16x |
| New York Trip Planners | 2.06% | 2.16x |
| Home Brewing Enthusiasts | 1.44% | 2.13x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.80% | 42.27x |
| Zara | 3.83% | 39.28x |
| The North Face | 3.04% | 36.47x |
| The Childrens Place | 17.60% | 31.20x |
| Journeys | 23.77% | 29.76x |
| American Eagle Outfitters | 13.80% | 28.13x |
| Victoria's Secret | 21.03% | 27.31x |
| Uniqlo | 1.42% | 26.99x |
| Hollister | 8.53% | 26.16x |
| Aeropostale | 12.53% | 24.88x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.62% | 5.87x |
| NYC Tourist Attractions | 0.62% | 4.65x |
| Appliances & Reviews | 0.45% | 3.94x |
| Cosmetics Business | 0.06% | 3.91x |
| Niche Dating Websites | 0.51% | 3.70x |
| Vancouver British Columbia Locals Cluster | 0.49% | 3.64x |
| Golf Travel & Gear | 0.77% | 3.59x |
| US Cycling | 0.82% | 3.35x |
| Memphis News | 0.41% | 3.30x |
| New York City Real Estate Research Cluster | 0.41% | 3.21x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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