Dstillery Audiences

FOOTACTION

Audience Size: 373.2 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 373.2 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 3.60% 2.70x
Readers of Jamaican Content 2.87% 2.41x
Readers of Caribbean Content 2.97% 2.34x
Readers of Dominican Republic Content 2.56% 2.10x
New York City Events Researchers 3.63% 2.01x
Readers of Puerto Rican Content 2.64% 1.97x
Readers of Honduran Content 2.36% 1.92x
Readers of Guatemalan Content 2.34% 1.91x
Readers of Colombian Content 2.39% 1.90x
Lottery Enthusiasts 0.20% 1.89x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Everlane.

Location Composition Index
Everlane 0.52% 28.88x
Uniqlo 5.87% 26.11x
Charlotte Russe 12.35% 24.28x
Aeropostale 14.00% 23.98x
Topshop 1.04% 23.05x
Express 16.10% 22.78x
The Childrens Place 22.88% 21.99x
Hollister 11.26% 21.83x
Zara 8.52% 21.50x
Journeys 16.78% 20.88x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 32.68x
Local & Travel England - North Midlands 0.03% 20.89x
Golf & Boats 0.02% 20.75x
Decoration & Fabric 0.04% 18.84x
Canadian Construction & Renovation Research Cluster 0.02% 13.93x
Fashion & Cosmetics 0.03% 12.54x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 12.31x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.24x
Quebec Real Estate 0.08% 12.19x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 12.01x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male