Dstillery Audiences

FOOTACTION

Audience Size: 34.3 Thousand Devices

Explore the Footaction Audience

Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Footaction audience.

Dstillery Crafted Audiences

INTERESTS

The Footaction audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Footaction audience is New York Knicks Fans.

Interest Composition Index
New York Knicks Fans 4.67% 2.54x
Readers of Jamaican Content 4.67% 2.46x
Tokyo Trip Planners 3.50% 2.42x
Readers of Filipinos Content 3.89% 2.38x
China Trip Planners 4.67% 2.36x
Readers of Argentinian Content 4.28% 2.25x
Travel Reward Points Enthusiasts 3.89% 2.16x
FC Barcelona Fans 4.28% 2.12x
Amazon Prime Movie Subscribers 3.50% 2.11x
Broadway Fans 3.50% 2.08x
Composition Percentage: The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Footaction audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.06% 37.34x
Zara 2.79% 31.40x
Uniqlo 1.21% 30.38x
American Apparel 3.32% 28.31x
Forever 21 9.52% 25.42x
H&M 9.76% 25.17x
Journeys 22.28% 22.37x
Intermix 0.50% 21.93x
Urban Outfitters 4.41% 21.29x
Express 14.64% 21.12x
Composition Percentage: The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Footaction audience is Medical & Pharmaceutical Scholarship.

Content Affinity Composition Index
Medical & Pharmaceutical Scholarship 1.49% 5.75x
Rhode Island Cluster 1.56% 5.46x
East Texas Cluster 1.56% 5.13x
Law School 1.63% 4.71x
Fashion Cluster 1.56% 4.25x
Cosmetics Business 0.06% 3.91x
Guitars & Instruments 1.17% 3.85x
Texas University Athletics 1.95% 3.64x
Quotes & Inspiration 0.78% 3.51x
Spain News 1.56% 3.28x
Composition Percentage: The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female