Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 238.9 thousand unique devices whose actions qualify for the Footaction audience.
INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Readers of Jamaican Content.
| Interest | Composition | Index |
| Readers of Jamaican Content | 2.72% | 2.66x |
| Hip Hop Fans | 3.36% | 2.63x |
| Readers of African American Content | 2.68% | 2.63x |
| Readers of Dominican Republic Content | 3.68% | 2.54x |
| Caribbean Trip Planners | 3.25% | 2.41x |
| Readers of Caribbean Content | 3.68% | 2.38x |
| New York City Events Researchers | 3.07% | 2.26x |
| Readers of El Salvadoran Content | 3.07% | 2.18x |
| Ballet Enthusiasts | 2.85% | 2.13x |
| New York Trip Planners | 2.80% | 2.04x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.62% | 57.78x |
| Uniqlo | 6.65% | 44.53x |
| Journeys | 17.92% | 43.10x |
| Hollister | 10.13% | 42.22x |
| Express Outlets | 2.05% | 40.00x |
| Zumiez | 13.80% | 35.24x |
| Forever 21 | 17.75% | 34.50x |
| Levi Strauss | 4.47% | 33.97x |
| H&M | 14.88% | 31.87x |
| The Childrens Place | 22.55% | 30.90x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.66% | 6.10x |
| Caribbean Cluster | 0.57% | 4.82x |
| New York City Real Estate Research Cluster | 1.54% | 4.21x |
| New York City Family & Activity Cluster | 2.17% | 4.03x |
| Rhode Island Cluster | 0.63% | 3.96x |
| NYC Tourist Attractions | 2.19% | 3.63x |
| Spanish Lifestyle & Health | 0.14% | 3.23x |
| Film Production | 0.25% | 2.70x |
| LGBTQ Advocacy | 1.13% | 2.66x |
| Peru Media | 0.20% | 2.54x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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