
Explore the Footaction Audience
Below you'll find more information about the Footaction audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Footaction audience.

INTERESTS
The Footaction audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Footaction audience is Home Interior Design Enthusiasts.
Interest | Composition | Index |
Home Interior Design Enthusiasts | 7.25% | 5.93x |
Work Visa Researchers | 7.25% | 5.73x |
Mature Parents | 7.25% | 5.63x |
Coders & Developers | 8.70% | 4.93x |
Home DIY Enthusiasts | 5.80% | 4.56x |
Photography Enthusiasts | 5.80% | 4.52x |
High End TV Shoppers | 7.25% | 4.42x |
Readers of Filipinos Content | 5.80% | 4.41x |
Online Grammar Tool Users | 4.35% | 4.25x |
Readers of Spanish Content | 5.80% | 4.12x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Interest attribute.
Index: A comparison of the Footaction audience to the internet population.
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APPAREL RETAILERS
The Footaction audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Footaction audience is Charlotte Russe.
Location | Composition | Index |
Charlotte Russe | 3.23% | 45.35x |
Uniqlo | 1.59% | 29.18x |
Zara | 2.87% | 25.45x |
H&M | 12.27% | 24.58x |
American Eagle Outfitters | 20.69% | 23.66x |
The North Face | 3.13% | 23.31x |
American Apparel | 2.82% | 23.18x |
Aeropostale | 18.79% | 21.70x |
Journeys | 31.06% | 21.66x |
The Childrens Place | 26.80% | 20.62x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Location attribute.
Index: A comparison of the Footaction audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Footaction audience is Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting).
Content Affinity | Composition | Index |
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 7.25% | 4.70x |
Pacific Northwest Sports & News Cluster | 1.42% | 4.48x |
Cosmetics Business | 0.06% | 3.91x |
Online Directories | 8.70% | 3.84x |
Build Your Own Computer Enthusiasts | 2.90% | 3.50x |
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 2.90% | 3.43x |
Health Issues Cluster | 1.63% | 3.37x |
Scrapbooking & Home Art Projects | 0.86% | 3.21x |
Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.21x |
New Jersey News Cluster | 5.80% | 3.17x |
Composition Percentage:
The overlap percentage between the Footaction audience and the Content Affinity attribute.
Index: A comparison of the Footaction audience to the internet population.
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DEMOGRAPHICS
The Footaction audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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