Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 785 thousand unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 6.19% | 2.00x |
| Iowa County and Local Fair Visitors | 5.13% | 1.94x |
| North Midwest State Fair Visitors | 4.44% | 1.67x |
| Tractor Shoppers | 3.87% | 1.60x |
| Wisconsin County and Local Fair Visitors | 4.38% | 1.58x |
| Iowa Hawkeyes Fans | 3.64% | 1.56x |
| Midwestern Voters | 4.00% | 1.56x |
| Green Bay Packers Fans | 3.93% | 1.53x |
| Hunters | 4.06% | 1.51x |
| Welding Tools and Supplies Shoppers | 3.47% | 1.50x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.08% | 7.61x |
| Carhartt | 30.67% | 5.10x |
| Belk | 0.78% | 4.17x |
| Buckle | 2.61% | 3.56x |
| Dressbarn | 1.80% | 3.51x |
| Levi Strauss | 0.01% | 3.50x |
| Lane Bryant | 2.14% | 3.47x |
| Eddie Bauer | 0.99% | 3.38x |
| Charlotte Russe | 0.23% | 3.33x |
| Express Outlets | 0.37% | 3.29x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).
| Content Affinity | Composition | Index |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.06% | 5.59x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Cars, Travel & Food | 0.02% | 3.77x |
| Right Wing Blogs - Political Activism | 0.06% | 3.77x |
| Meeting Planning & Hotels | 0.06% | 3.43x |
| Human Resources & Employee Management | 0.06% | 3.33x |
| Arts & Crafts | 0.06% | 3.33x |
| Home Printing | 0.02% | 3.05x |
| Instagram Management | 0.02% | 3.02x |
| Marijuana | 0.06% | 2.84x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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