Dstillery Audiences

FORD

Audience Size: 785 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 785 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.19% 2.00x
Iowa County and Local Fair Visitors 5.13% 1.94x
North Midwest State Fair Visitors 4.44% 1.67x
Tractor Shoppers 3.87% 1.60x
Wisconsin County and Local Fair Visitors 4.38% 1.58x
Iowa Hawkeyes Fans 3.64% 1.56x
Midwestern Voters 4.00% 1.56x
Green Bay Packers Fans 3.93% 1.53x
Hunters 4.06% 1.51x
Welding Tools and Supplies Shoppers 3.47% 1.50x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 2.08% 7.61x
Carhartt 30.67% 5.10x
Belk 0.78% 4.17x
Buckle 2.61% 3.56x
Dressbarn 1.80% 3.51x
Levi Strauss 0.01% 3.50x
Lane Bryant 2.14% 3.47x
Eddie Bauer 0.99% 3.38x
Charlotte Russe 0.23% 3.33x
Express Outlets 0.37% 3.29x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.06% 5.59x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Cars, Travel & Food 0.02% 3.77x
Right Wing Blogs - Political Activism 0.06% 3.77x
Meeting Planning & Hotels 0.06% 3.43x
Human Resources & Employee Management 0.06% 3.33x
Arts & Crafts 0.06% 3.33x
Home Printing 0.02% 3.05x
Instagram Management 0.02% 3.02x
Marijuana 0.06% 2.84x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male