Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.69% | 1.82x |
| North Midwest State Fair Visitors | 4.17% | 1.75x |
| Wisconsin County and Local Fair Visitors | 4.27% | 1.74x |
| Truck Shoppers | 3.94% | 1.73x |
| Mowing Equipment Shoppers | 3.35% | 1.72x |
| Pontoon Boat Researchers | 3.67% | 1.72x |
| Iowa County and Local Fair Visitors | 3.92% | 1.66x |
| Diesel Vehicle Shoppers | 3.71% | 1.66x |
| Hunters | 3.75% | 1.65x |
| Ford Vehicle Shoppers | 3.15% | 1.61x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 19.49% | 5.02x |
| Belk | 1.23% | 4.27x |
| Eddie Bauer | 2.22% | 4.01x |
| Dressbarn | 3.60% | 3.96x |
| Express Outlets | 0.88% | 3.91x |
| Buckle | 4.77% | 3.87x |
| Lane Bryant | 3.79% | 3.79x |
| Mens Wearhouse | 6.30% | 3.71x |
| Charlotte Russe | 2.41% | 3.71x |
| LL Bean | 0.49% | 3.70x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 4.60x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.74x |
| Flags & Trump | 0.02% | 3.60x |
| Farming & Agriculture | 0.19% | 3.04x |
| Quebec Vacation Research Cluster | 0.02% | 2.89x |
| Online Learning | 0.02% | 2.83x |
| Local & Travel England - Northern England | 0.02% | 2.66x |
| Arts & Crafts | 0.07% | 2.61x |
| Home Improvement Contractor | 0.06% | 2.59x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.53x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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