Dstillery Audiences

FORD

Audience Size: 444.7 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 444.7 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 5.23% 1.68x
North Midwest State Fair Visitors 5.36% 1.67x
Wisconsin County and Local Fair Visitors 5.15% 1.66x
Iowa County and Local Fair Visitors 5.31% 1.59x
Rapid City Trip Planners 2.94% 1.54x
Minnesota County and Local Fair Visitors 5.05% 1.52x
Green Bay Packers Fans 3.96% 1.50x
Oregon County and Local Fair Visitors 4.19% 1.47x
Michigan County and Local Fair Visitors 4.55% 1.46x
Budget Wireless Shoppers 3.64% 1.46x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 3.35% 3.17x
Carhartt 20.68% 2.95x
Belk 0.53% 2.46x
Patagonia 0.11% 2.21x
Express Outlets 0.23% 2.21x
Buckle 1.46% 2.10x
Eddie Bauer 0.52% 2.06x
Columbia 0.14% 1.96x
Mens Wearhouse 1.54% 1.90x
Lane Bryant 1.02% 1.86x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Canada Tourism Research Cluster.

Content Affinity Composition Index
Canada Tourism Research Cluster 0.05% 3.99x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Cars, Travel & Food 0.02% 3.77x
South Africa News Cluster 0.19% 3.08x
Canadian News 0.05% 3.07x
Instagram Management 0.02% 3.02x
Comedy Content 0.08% 3.01x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 2.79x
Lawns & Pest Control 0.08% 2.70x
Auto Body Upkeep & Repair Researchers 0.05% 2.56x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female