Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.59% | 1.86x |
| Diesel Vehicle Shoppers | 2.20% | 1.68x |
| Truck Shoppers | 2.22% | 1.65x |
| Countdown to the Beach Travelers | 0.01% | 1.64x |
| Mowing Equipment Shoppers | 1.84% | 1.63x |
| Dodge Vehicle Shoppers | 2.14% | 1.61x |
| Truck Drivers | 2.09% | 1.60x |
| Quads and ATV Enthusiasts | 2.28% | 1.59x |
| Hunters | 2.14% | 1.59x |
| Xtreme Sports Fans | 1.88% | 1.58x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Curious about what else the Ford audience is interested in?
Sign Up
APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.30% | 6.14x |
| Belk | 1.08% | 4.86x |
| Express Outlets | 0.61% | 4.38x |
| Dressbarn | 3.21% | 4.22x |
| Columbia | 0.88% | 4.03x |
| Eddie Bauer | 1.25% | 3.98x |
| Buckle | 2.54% | 3.85x |
| Lane Bryant | 3.29% | 3.81x |
| Mens Wearhouse | 6.16% | 3.80x |
| LL Bean | 0.33% | 3.78x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Want to find more of the Ford audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 13.33x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.66x |
| Environmental Conservation | 0.01% | 4.60x |
| Quinceanera Planning | 0.01% | 3.99x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.90x |
| Farming & Agriculture | 0.29% | 2.65x |
| New Hampshire News | 0.74% | 2.40x |
| Romanian News | 0.03% | 2.39x |
| Utah Cluster | 1.01% | 2.28x |
| Motorcycle Racing Researchers | 0.09% | 2.15x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Want to see more of the Content Affinities the Ford audience visits?
Sign Up
DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Ford audience?
Sign Up