Dstillery Audiences

FORD

Audience Size: 1.8 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.71% 1.67x
Ohio County and Local Fair Visitors 3.89% 1.66x
Countdown to the Beach Travelers 0.01% 1.64x
Iowa County and Local Fair Visitors 3.48% 1.56x
Truck Shoppers 3.50% 1.50x
Farming Simulator Video Game Fans 3.50% 1.50x
Diesel Vehicle Shoppers 3.32% 1.49x
Wisconsin County and Local Fair Visitors 3.63% 1.49x
Mowing Equipment Shoppers 2.83% 1.48x
Hunters 3.36% 1.47x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 0.47% 4.44x
Belk 0.88% 4.04x
Express Outlets 0.73% 3.88x
Dressbarn 3.20% 3.73x
Eddie Bauer 1.59% 3.72x
Buckle 3.65% 3.71x
LL Bean 0.38% 3.59x
Columbia 0.92% 3.53x
Lane Bryant 3.16% 3.51x
Mens Wearhouse 5.69% 3.45x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.66x
Environmental Conservation 0.01% 4.60x
Local & Travel England - North Midlands 0.01% 4.26x
Rural Living 0.02% 3.27x
As Seen On TV Products 0.01% 3.23x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.90x
Texas Off-Roading 0.02% 2.68x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.62x
Flags & Trump 0.01% 2.60x
Malaya 0.02% 2.30x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female