Dstillery Audiences

FORD

Audience Size: 1.7 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.19% 1.94x
Mowing Equipment Shoppers 1.66% 1.91x
Xtreme Sports Fans 1.84% 1.75x
Welding Tools and Supplies Shoppers 1.59% 1.67x
Nascar Fans 1.57% 1.65x
Countdown to the Beach Travelers 0.01% 1.64x
Hunters 1.90% 1.61x
Outdoors Enthusiasts 1.87% 1.61x
Pontoon Boat Researchers 1.74% 1.59x
Truck Shoppers 2.01% 1.59x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 13.70% 6.41x
Belk 1.33% 5.74x
Express Outlets 0.49% 4.89x
Dressbarn 3.25% 4.84x
Aeropostale 2.11% 4.70x
American Eagle Outfitters 3.65% 4.53x
Eddie Bauer 1.08% 4.52x
Columbia 0.82% 4.46x
Gymboree 1.90% 4.44x
Ralph Lauren 0.63% 4.42x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is General Interest.

Content Affinity Composition Index
General Interest 0.03% 3.08x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 2.83x
Fire Fighting 0.12% 2.73x
Online Learning 0.03% 2.71x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 2.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.50x
Texas Sporting & Outdoors Cluster 0.05% 2.30x
Farming & Agriculture 0.19% 2.23x
Seventh-day Adventist Church 0.02% 2.20x
Bowling 0.14% 2.03x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female