Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.76% | 1.87x |
| Truck Shoppers | 4.02% | 1.81x |
| Ohio County and Local Fair Visitors | 4.44% | 1.75x |
| North Midwest State Fair Visitors | 4.10% | 1.75x |
| Quads and ATV Enthusiasts | 4.03% | 1.74x |
| Hunters | 4.08% | 1.74x |
| Mowing Equipment Shoppers | 3.16% | 1.74x |
| Archery Enthusiasts | 3.53% | 1.73x |
| Diesel Vehicle Shoppers | 3.84% | 1.72x |
| Cattle Industry New Readers | 3.12% | 1.71x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 10.36% | 4.93x |
| Belk | 1.09% | 3.99x |
| Eddie Bauer | 2.06% | 3.82x |
| Dressbarn | 3.56% | 3.74x |
| Express Outlets | 0.81% | 3.73x |
| Buckle | 4.27% | 3.71x |
| Lane Bryant | 3.47% | 3.59x |
| Charlotte Russe | 3.01% | 3.50x |
| Mens Wearhouse | 5.97% | 3.50x |
| LL Bean | 0.44% | 3.47x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 4.60x |
| Farming & Agriculture | 0.28% | 3.72x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 3.71x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.05% | 3.70x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.86x |
| Online Learning | 0.02% | 2.86x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.80x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.62x |
| Flower Shopping | 0.07% | 2.51x |
| Auctions & Repossessions | 0.13% | 2.35x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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