Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 277 thousand unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.11% | 2.97x |
| Wireless Headphone Researchers | 0.06% | 2.13x |
| North Midwest State Fair Visitors | 4.17% | 1.77x |
| Home Remodelers | 0.69% | 1.74x |
| Archery Enthusiasts | 1.98% | 1.74x |
| Home-Made Face Mask Researchers | 0.80% | 1.74x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.06% | 1.71x |
| Ford Vehicle Shoppers | 2.64% | 1.69x |
| Lawn & Garden Enthusiasts | 1.44% | 1.69x |
| DIYers | 1.01% | 1.69x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 13.40% | 4.22x |
| Maurices | 3.52% | 4.13x |
| Joe's Jeans | 0.02% | 3.00x |
| Belk | 0.42% | 2.80x |
| Buckle | 1.39% | 2.59x |
| Lane Bryant | 0.99% | 2.54x |
| Dressbarn | 0.82% | 2.45x |
| Mens Wearhouse | 1.41% | 2.44x |
| Columbia | 0.17% | 2.43x |
| Old Navy | 1.83% | 2.35x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.40% | 4.59x |
| Healthcare - Doctors & Diagnosis | 0.11% | 4.43x |
| Motorsports | 0.06% | 3.96x |
| Bowling | 0.14% | 3.92x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Cars, Travel & Food | 0.02% | 3.77x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.72x |
| Medical Diagnostics | 0.11% | 3.65x |
| Ancestry & Memorial Researchers | 0.14% | 3.50x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.09% | 3.38x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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