Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 444.7 thousand unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 5.23% | 1.68x |
| North Midwest State Fair Visitors | 5.36% | 1.67x |
| Wisconsin County and Local Fair Visitors | 5.15% | 1.66x |
| Iowa County and Local Fair Visitors | 5.31% | 1.59x |
| Rapid City Trip Planners | 2.94% | 1.54x |
| Minnesota County and Local Fair Visitors | 5.05% | 1.52x |
| Green Bay Packers Fans | 3.96% | 1.50x |
| Oregon County and Local Fair Visitors | 4.19% | 1.47x |
| Michigan County and Local Fair Visitors | 4.55% | 1.46x |
| Budget Wireless Shoppers | 3.64% | 1.46x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.35% | 3.17x |
| Carhartt | 20.68% | 2.95x |
| Belk | 0.53% | 2.46x |
| Patagonia | 0.11% | 2.21x |
| Express Outlets | 0.23% | 2.21x |
| Buckle | 1.46% | 2.10x |
| Eddie Bauer | 0.52% | 2.06x |
| Columbia | 0.14% | 1.96x |
| Mens Wearhouse | 1.54% | 1.90x |
| Lane Bryant | 1.02% | 1.86x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 0.05% | 3.99x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Cars, Travel & Food | 0.02% | 3.77x |
| South Africa News Cluster | 0.19% | 3.08x |
| Canadian News | 0.05% | 3.07x |
| Instagram Management | 0.02% | 3.02x |
| Comedy Content | 0.08% | 3.01x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.05% | 2.79x |
| Lawns & Pest Control | 0.08% | 2.70x |
| Auto Body Upkeep & Repair Researchers | 0.05% | 2.56x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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