Dstillery Audiences

FORD

Audience Size: 277 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 277 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.11% 2.97x
Wireless Headphone Researchers 0.06% 2.13x
North Midwest State Fair Visitors 4.17% 1.77x
Home Remodelers 0.69% 1.74x
Archery Enthusiasts 1.98% 1.74x
Home-Made Face Mask Researchers 0.80% 1.74x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.06% 1.71x
Ford Vehicle Shoppers 2.64% 1.69x
Lawn & Garden Enthusiasts 1.44% 1.69x
DIYers 1.01% 1.69x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 13.40% 4.22x
Maurices 3.52% 4.13x
Joe's Jeans 0.02% 3.00x
Belk 0.42% 2.80x
Buckle 1.39% 2.59x
Lane Bryant 0.99% 2.54x
Dressbarn 0.82% 2.45x
Mens Wearhouse 1.41% 2.44x
Columbia 0.17% 2.43x
Old Navy 1.83% 2.35x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.40% 4.59x
Healthcare - Doctors & Diagnosis 0.11% 4.43x
Motorsports 0.06% 3.96x
Bowling 0.14% 3.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Cars, Travel & Food 0.02% 3.77x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.72x
Medical Diagnostics 0.11% 3.65x
Ancestry & Memorial Researchers 0.14% 3.50x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.09% 3.38x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female