Dstillery Audiences

FORD

Audience Size: 1.7 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.76% 1.86x
Commercial Truck Researchers 1.62% 1.75x
RV Shoppers 1.59% 1.65x
Dodge Vehicle Shoppers 1.75% 1.62x
Xtreme Sports Fans 1.51% 1.60x
Truck Shoppers 1.64% 1.57x
Truck Drivers 1.23% 1.54x
Hunters 1.62% 1.53x
Diesel Vehicle Shoppers 3.23% 1.52x
Ford Mustang Enthusiasts 1.45% 1.51x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 0.31% 2.93x
LL Bean 0.12% 2.55x
Gymboree 0.65% 2.18x
Michael Kors 0.23% 1.97x
Brooks Brothers 0.83% 1.80x
Lululemon 0.13% 1.78x
J. Crew 0.72% 1.68x
Free People 0.05% 1.67x
REI 0.74% 1.59x
Banana Republic 0.80% 1.55x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 1.05% 2.58x
South Dakota Cluster 0.45% 2.56x
Farming & Agriculture 0.18% 2.43x
Bowling 0.12% 1.81x
Fire Fighting 0.07% 1.81x
Trucks 0.31% 1.80x
Iowa Cluster 1.17% 1.79x
Mail Order Food 0.16% 1.76x
Missouri Travel & Outdoors Cluster 0.56% 1.76x
Illinois Education 0.09% 1.75x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999