Dstillery Audiences

FORD

Audience Size: 491.2 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 491.2 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.02% 1.84x
North Midwest State Fair Visitors 5.28% 1.82x
Wisconsin County and Local Fair Visitors 5.39% 1.71x
Iowa County and Local Fair Visitors 4.99% 1.69x
Kansas City Trip Planners 5.07% 1.68x
Minnesota County and Local Fair Visitors 5.07% 1.66x
Farming Simulator Video Game Fans 4.46% 1.64x
Bigfoot Folklore Enthusiasts 4.38% 1.61x
Rapid City Trip Planners 3.58% 1.60x
Iowa Hawkeyes Fans 3.69% 1.60x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 5.13% 4.53x
Carhartt 36.39% 3.88x
Eddie Bauer 0.72% 3.07x
Buckle 1.67% 3.05x
Ralph Lauren 0.45% 3.01x
Belk 0.59% 2.97x
Gymboree 1.25% 2.96x
Lane Bryant 1.82% 2.96x
Mens Wearhouse 2.78% 2.84x
Express Outlets 0.27% 2.83x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.08% 5.96x
Job Interview Process 0.08% 5.41x
Pac 12 Sports 0.08% 4.14x
Illinois Education 0.08% 3.95x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Cars, Travel & Food 0.02% 3.77x
Youth Educational Resources 0.08% 3.74x
Arts & Crafts 0.05% 3.50x
Fire Fighting 0.11% 3.21x
College Sports 0.16% 3.15x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female