Dstillery Audiences

FORD

Audience Size: 1.6 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.69% 1.82x
North Midwest State Fair Visitors 4.17% 1.75x
Wisconsin County and Local Fair Visitors 4.27% 1.74x
Truck Shoppers 3.94% 1.73x
Mowing Equipment Shoppers 3.35% 1.72x
Pontoon Boat Researchers 3.67% 1.72x
Iowa County and Local Fair Visitors 3.92% 1.66x
Diesel Vehicle Shoppers 3.71% 1.66x
Hunters 3.75% 1.65x
Ford Vehicle Shoppers 3.15% 1.61x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 19.49% 5.02x
Belk 1.23% 4.27x
Eddie Bauer 2.22% 4.01x
Dressbarn 3.60% 3.96x
Express Outlets 0.88% 3.91x
Buckle 4.77% 3.87x
Lane Bryant 3.79% 3.79x
Mens Wearhouse 6.30% 3.71x
Charlotte Russe 2.41% 3.71x
LL Bean 0.49% 3.70x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 4.60x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.74x
Flags & Trump 0.02% 3.60x
Farming & Agriculture 0.19% 3.04x
Quebec Vacation Research Cluster 0.02% 2.89x
Online Learning 0.02% 2.83x
Local & Travel England - Northern England 0.02% 2.66x
Arts & Crafts 0.07% 2.61x
Home Improvement Contractor 0.06% 2.59x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.53x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female