Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.76% | 1.86x |
| Commercial Truck Researchers | 1.62% | 1.75x |
| RV Shoppers | 1.59% | 1.65x |
| Dodge Vehicle Shoppers | 1.75% | 1.62x |
| Xtreme Sports Fans | 1.51% | 1.60x |
| Truck Shoppers | 1.64% | 1.57x |
| Truck Drivers | 1.23% | 1.54x |
| Hunters | 1.62% | 1.53x |
| Diesel Vehicle Shoppers | 3.23% | 1.52x |
| Ford Mustang Enthusiasts | 1.45% | 1.51x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.31% | 2.93x |
| LL Bean | 0.12% | 2.55x |
| Gymboree | 0.65% | 2.18x |
| Michael Kors | 0.23% | 1.97x |
| Brooks Brothers | 0.83% | 1.80x |
| Lululemon | 0.13% | 1.78x |
| J. Crew | 0.72% | 1.68x |
| Free People | 0.05% | 1.67x |
| REI | 0.74% | 1.59x |
| Banana Republic | 0.80% | 1.55x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 1.05% | 2.58x |
| South Dakota Cluster | 0.45% | 2.56x |
| Farming & Agriculture | 0.18% | 2.43x |
| Bowling | 0.12% | 1.81x |
| Fire Fighting | 0.07% | 1.81x |
| Trucks | 0.31% | 1.80x |
| Iowa Cluster | 1.17% | 1.79x |
| Mail Order Food | 0.16% | 1.76x |
| Missouri Travel & Outdoors Cluster | 0.56% | 1.76x |
| Illinois Education | 0.09% | 1.75x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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