Dstillery Audiences

FORD

Audience Size: 1.7 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.76% 1.87x
Truck Shoppers 4.02% 1.81x
Ohio County and Local Fair Visitors 4.44% 1.75x
North Midwest State Fair Visitors 4.10% 1.75x
Quads and ATV Enthusiasts 4.03% 1.74x
Hunters 4.08% 1.74x
Mowing Equipment Shoppers 3.16% 1.74x
Archery Enthusiasts 3.53% 1.73x
Diesel Vehicle Shoppers 3.84% 1.72x
Cattle Industry New Readers 3.12% 1.71x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 10.36% 4.93x
Belk 1.09% 3.99x
Eddie Bauer 2.06% 3.82x
Dressbarn 3.56% 3.74x
Express Outlets 0.81% 3.73x
Buckle 4.27% 3.71x
Lane Bryant 3.47% 3.59x
Charlotte Russe 3.01% 3.50x
Mens Wearhouse 5.97% 3.50x
LL Bean 0.44% 3.47x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 4.60x
Farming & Agriculture 0.28% 3.72x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 3.71x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 3.70x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.86x
Online Learning 0.02% 2.86x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.80x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.62x
Flower Shopping 0.07% 2.51x
Auctions & Repossessions 0.13% 2.35x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female