Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.19% | 1.94x |
| Mowing Equipment Shoppers | 1.66% | 1.91x |
| Xtreme Sports Fans | 1.84% | 1.75x |
| Welding Tools and Supplies Shoppers | 1.59% | 1.67x |
| Nascar Fans | 1.57% | 1.65x |
| Countdown to the Beach Travelers | 0.01% | 1.64x |
| Hunters | 1.90% | 1.61x |
| Outdoors Enthusiasts | 1.87% | 1.61x |
| Pontoon Boat Researchers | 1.74% | 1.59x |
| Truck Shoppers | 2.01% | 1.59x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 13.70% | 6.41x |
| Belk | 1.33% | 5.74x |
| Express Outlets | 0.49% | 4.89x |
| Dressbarn | 3.25% | 4.84x |
| Aeropostale | 2.11% | 4.70x |
| American Eagle Outfitters | 3.65% | 4.53x |
| Eddie Bauer | 1.08% | 4.52x |
| Columbia | 0.82% | 4.46x |
| Gymboree | 1.90% | 4.44x |
| Ralph Lauren | 0.63% | 4.42x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.03% | 3.08x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 2.83x |
| Fire Fighting | 0.12% | 2.73x |
| Online Learning | 0.03% | 2.71x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 2.70x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.50x |
| Texas Sporting & Outdoors Cluster | 0.05% | 2.30x |
| Farming & Agriculture | 0.19% | 2.23x |
| Seventh-day Adventist Church | 0.02% | 2.20x |
| Bowling | 0.14% | 2.03x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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