Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 942.9 thousand unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Big Box Toy Shoppers.
| Interest | Composition | Index |
| Big Box Toy Shoppers | 0.06% | 2.07x |
| Iowa County and Local Fair Visitors | 5.34% | 1.87x |
| Michigan County and Local Fair Visitors | 5.01% | 1.73x |
| Wisconsin County and Local Fair Visitors | 4.63% | 1.69x |
| St. Louis Trip Planners | 4.50% | 1.63x |
| Hunters | 3.86% | 1.62x |
| North Midwest State Fair Visitors | 4.47% | 1.59x |
| Budget Wireless Shoppers | 3.28% | 1.59x |
| Green Bay Packers Fans | 3.51% | 1.55x |
| Cattle Industry News Readers | 3.00% | 1.54x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Maurices.
| Location | Composition | Index |
| Maurices | 8.93% | 2.65x |
| Carhartt | 36.74% | 2.22x |
| Belk | 1.29% | 1.95x |
| Buckle | 3.95% | 1.75x |
| Eddie Bauer | 1.56% | 1.75x |
| LL Bean | 0.27% | 1.69x |
| Dressbarn | 2.75% | 1.65x |
| American Eagle Outfitters | 2.97% | 1.57x |
| Patagonia | 0.24% | 1.57x |
| Old Navy | 5.68% | 1.56x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.03% | 3.81x |
| Cars, Travel & Food | 0.02% | 3.77x |
| Science Education & Academia | 0.04% | 3.73x |
| Nutrition & Diabetic Living | 0.03% | 3.73x |
| Mobile Industry Information | 0.04% | 3.48x |
| Hobby Vehicles | 0.03% | 3.36x |
| Auto Body Upkeep & Repair Researchers | 0.03% | 3.06x |
| Instagram Management | 0.02% | 3.02x |
| Beach Vacations | 0.04% | 2.91x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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