Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.15% | 1.87x |
| Shelf-Stable Food Content Readers | 0.05% | 1.82x |
| Iowa County and Local Fair Visitors | 4.10% | 1.82x |
| Tractor Shoppers | 3.70% | 1.76x |
| Quads and ATV Enthusiasts | 4.12% | 1.75x |
| Michigan County and Local Fair Visitors | 4.27% | 1.71x |
| Kansas City Trip Planners | 3.95% | 1.67x |
| Commercial Truck Researchers | 3.25% | 1.65x |
| Hunters | 3.67% | 1.64x |
| Xtreme Sports Fans | 3.50% | 1.63x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.31% | 7.37x |
| Carhartt | 27.23% | 5.07x |
| Belk | 1.14% | 4.38x |
| Dressbarn | 2.92% | 4.02x |
| Eddie Bauer | 1.82% | 3.98x |
| Lane Bryant | 3.34% | 3.88x |
| Charlotte Russe | 1.12% | 3.86x |
| Buckle | 4.21% | 3.86x |
| Express Outlets | 0.68% | 3.72x |
| Talbots | 2.41% | 3.68x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.04% | 4.34x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Sports - Golf, Hunting, Fishing | 0.05% | 3.79x |
| Cars, Travel & Food | 0.02% | 3.77x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 3.58x |
| Memes & Comedy | 0.05% | 3.54x |
| Tattoos & Costumes | 0.04% | 3.39x |
| Health & Safety Compliance | 0.05% | 3.22x |
| Virginia Athletics | 0.05% | 3.07x |
| Home Printing | 0.02% | 3.05x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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