Dstillery Audiences

FORD

Audience Size: 1.7 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.10% 2.00x
Mowing Equipment Shoppers 1.56% 1.79x
Xtreme Sports Fans 1.90% 1.74x
Quads and ATV Enthusiasts 2.08% 1.68x
Truck Shoppers 1.97% 1.67x
Nascar Fans 1.42% 1.66x
Countdown to the Beach Travelers 0.01% 1.64x
Ford Mustang Enthusiasts 1.62% 1.60x
Commercial Truck Researchers 1.68% 1.57x
Cattle Industry New Readers 1.43% 1.55x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 15.20% 5.65x
Belk 1.22% 5.42x
Express Outlets 0.28% 5.15x
Dressbarn 2.61% 4.71x
Aeropostale 2.00% 4.60x
LL Bean 0.27% 4.47x
Zumiez 1.90% 4.46x
Eddie Bauer 0.77% 4.43x
American Eagle Outfitters 3.25% 4.41x
Columbia 0.57% 4.39x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.23% 2.77x
Italy Cluster 0.02% 2.48x
Nebraska Cluster 1.13% 2.31x
Scuba Diving 0.03% 2.26x
Chat Rooms 0.02% 2.26x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.20x
Sports - Golf, Hunting, Fishing 0.03% 2.19x
Scientology 0.02% 2.16x
Comedy Content 0.05% 2.08x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.06% 2.03x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female