Dstillery Audiences

FORD

Audience Size: 1.2 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.15% 1.87x
Shelf-Stable Food Content Readers 0.05% 1.82x
Iowa County and Local Fair Visitors 4.10% 1.82x
Tractor Shoppers 3.70% 1.76x
Quads and ATV Enthusiasts 4.12% 1.75x
Michigan County and Local Fair Visitors 4.27% 1.71x
Kansas City Trip Planners 3.95% 1.67x
Commercial Truck Researchers 3.25% 1.65x
Hunters 3.67% 1.64x
Xtreme Sports Fans 3.50% 1.63x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 0.31% 7.37x
Carhartt 27.23% 5.07x
Belk 1.14% 4.38x
Dressbarn 2.92% 4.02x
Eddie Bauer 1.82% 3.98x
Lane Bryant 3.34% 3.88x
Charlotte Russe 1.12% 3.86x
Buckle 4.21% 3.86x
Express Outlets 0.68% 3.72x
Talbots 2.41% 3.68x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.04% 4.34x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Sports - Golf, Hunting, Fishing 0.05% 3.79x
Cars, Travel & Food 0.02% 3.77x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 3.58x
Memes & Comedy 0.05% 3.54x
Tattoos & Costumes 0.04% 3.39x
Health & Safety Compliance 0.05% 3.22x
Virginia Athletics 0.05% 3.07x
Home Printing 0.02% 3.05x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female