Dstillery Audiences

FORD

Audience Size: 1.6 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 3.01% 3.57x
Oregon Trip Planners 3.74% 3.05x
Portland Trail Blazers Fans 2.11% 2.04x
Tractor Shoppers 1.57% 1.65x
Xtreme Sports Fans 1.54% 1.57x
Christmas Tree Shoppers 1.64% 1.56x
Montana and Idaho Trip Planners 1.75% 1.55x
Truck Shoppers 1.61% 1.55x
Outdoors Enthusiasts 1.61% 1.53x
RV Shoppers 1.48% 1.51x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Belk.

Location Composition Index
Belk 0.71% 4.71x
Carhartt 8.83% 4.70x
LL Bean 0.22% 4.45x
Express Outlets 0.13% 4.35x
Dressbarn 1.34% 4.10x
Eddie Bauer 0.40% 4.02x
Hollister 0.53% 4.00x
Gymboree 1.31% 3.91x
Zumiez 0.95% 3.82x
Lane Bryant 1.36% 3.82x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Oregon News.

Content Affinity Composition Index
Oregon News 4.53% 5.35x
Illinois College Sports 0.05% 2.30x
Nebraska Cluster 0.94% 2.15x
Consumer Rewards 0.08% 1.98x
Electronic Document Assembly 0.04% 1.86x
Illinois Education 0.10% 1.80x
Farming & Agriculture 0.15% 1.80x
Illinois News 0.75% 1.76x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.05% 1.74x
East Texas Cluster 0.22% 1.72x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female