Dstillery Audiences

FORD

Audience Size: 238.7 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 238.7 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 5.17% 2.10x
Iowa County and Local Fair Visitors 5.72% 1.96x
Restaurant Supply Shoppers 0.23% 1.91x
Michigan County and Local Fair Visitors 6.11% 1.84x
Sustainable Food Researchers 4.39% 1.73x
Tractor Shoppers 4.31% 1.72x
Farmers 3.99% 1.69x
St. Louis Trip Planners 4.70% 1.66x
Speedway Event Enthusiasts 4.54% 1.66x
Country Music Festivals Enthusiasts 4.93% 1.65x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 5.69% 4.05x
Carhartt 33.72% 3.58x
Buckle 3.02% 3.13x
Eddie Bauer 1.10% 3.02x
LL Bean 0.21% 2.90x
Express Outlets 0.38% 2.79x
Belk 0.83% 2.65x
Columbia 0.22% 2.57x
Gymboree 1.68% 2.55x
Lane Bryant 1.93% 2.55x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Online Mini Game Players.

Content Affinity Composition Index
Online Mini Game Players 0.12% 3.90x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Cars, Travel & Food 0.02% 3.77x
Equestrian Cluster 0.47% 3.18x
Home Remodeling 0.16% 3.16x
Garden Power Equipment 0.39% 3.14x
Canadian News 0.06% 3.13x
Power Tools 0.31% 3.06x
Assorted Topics (Car News, Animals, Viral Media) 0.16% 3.04x
Instagram Management 0.02% 3.02x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female