Dstillery Audiences

FORD

Audience Size: 262.4 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 262.4 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.24% 2.47x
Women’s Lifestyle Blogs Researchers 0.36% 1.96x
Home Coffee Makers 0.77% 1.70x
Pressure Cooking Recipe Researchers 0.81% 1.69x
Instantpot Enthusiasts 0.65% 1.66x
Indie Coffee Shoppers 0.93% 1.59x
New Homeowners 1.37% 1.58x
Gas Discount Researchers 0.24% 1.57x
Golden Retriever Content Readers 0.52% 1.56x
Godiva Chocolate Fans 0.77% 1.55x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 2.77% 4.45x
Eddie Bauer 0.33% 3.83x
Dressbarn 0.99% 3.64x
Belk 0.36% 3.61x
Buckle 1.35% 3.59x
Lane Bryant 0.75% 3.46x
Ralph Lauren 0.24% 3.40x
Aeropostale 1.18% 3.38x
Mens Wearhouse 1.31% 3.33x
Charlotte Russe 0.33% 3.29x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Parenting Blogs 0.16% 3.84x
Cars, Travel & Food 0.02% 3.77x
South Dakota Cluster 0.85% 3.51x
Pet Forums 0.08% 3.51x
Middle East News 0.20% 3.34x
Homesteading 0.16% 3.22x
Vermont Cluster 0.16% 3.20x
Instagram Management 0.02% 3.02x
Online Ticket Buyers 0.08% 3.00x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female