Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 679.4 thousand unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.04% | 2.53x |
| Rapid City Trip Planners | 2.29% | 1.86x |
| North Midwest State Fair Visitors | 5.27% | 1.86x |
| Wireless Headphone Researchers | 0.04% | 1.82x |
| Iowa County and Local Fair Visitors | 5.40% | 1.77x |
| Snowmobile Enthusiasts | 5.00% | 1.72x |
| Quilting Enthusiasts | 2.94% | 1.69x |
| Archery Enthusiasts | 2.69% | 1.66x |
| Iowa Hawkeyes Fans | 3.14% | 1.65x |
| Kansas City Trip Planners | 4.57% | 1.64x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Maurices.
| Location | Composition | Index |
| Maurices | 12.11% | 2.66x |
| Carhartt | 44.62% | 2.26x |
| Belk | 2.14% | 2.08x |
| Buckle | 5.94% | 1.77x |
| Johnston and Murphy | 0.01% | 1.76x |
| Eddie Bauer | 2.03% | 1.71x |
| LL Bean | 0.33% | 1.69x |
| Dressbarn | 3.70% | 1.68x |
| Express Outlets | 0.78% | 1.66x |
| Ralph Lauren | 0.96% | 1.62x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Healthcare - Doctors & Diagnosis.
| Content Affinity | Composition | Index |
| Healthcare - Doctors & Diagnosis | 0.11% | 4.43x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Cars, Travel & Food | 0.02% | 3.77x |
| Book Publishers | 0.04% | 3.40x |
| Minnesota Community Business Cluster | 0.04% | 3.30x |
| French News & Gossip Cluster | 0.04% | 3.12x |
| Farming & Agriculture | 0.04% | 3.07x |
| Instagram Management | 0.02% | 3.02x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.13% | 3.00x |
| South Dakota Cluster | 0.99% | 2.78x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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