Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 262.4 thousand unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.24% | 2.47x |
| Women’s Lifestyle Blogs Researchers | 0.36% | 1.96x |
| Home Coffee Makers | 0.77% | 1.70x |
| Pressure Cooking Recipe Researchers | 0.81% | 1.69x |
| Instantpot Enthusiasts | 0.65% | 1.66x |
| Indie Coffee Shoppers | 0.93% | 1.59x |
| New Homeowners | 1.37% | 1.58x |
| Gas Discount Researchers | 0.24% | 1.57x |
| Golden Retriever Content Readers | 0.52% | 1.56x |
| Godiva Chocolate Fans | 0.77% | 1.55x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.77% | 4.45x |
| Eddie Bauer | 0.33% | 3.83x |
| Dressbarn | 0.99% | 3.64x |
| Belk | 0.36% | 3.61x |
| Buckle | 1.35% | 3.59x |
| Lane Bryant | 0.75% | 3.46x |
| Ralph Lauren | 0.24% | 3.40x |
| Aeropostale | 1.18% | 3.38x |
| Mens Wearhouse | 1.31% | 3.33x |
| Charlotte Russe | 0.33% | 3.29x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Parenting Blogs | 0.16% | 3.84x |
| Cars, Travel & Food | 0.02% | 3.77x |
| South Dakota Cluster | 0.85% | 3.51x |
| Pet Forums | 0.08% | 3.51x |
| Middle East News | 0.20% | 3.34x |
| Homesteading | 0.16% | 3.22x |
| Vermont Cluster | 0.16% | 3.20x |
| Instagram Management | 0.02% | 3.02x |
| Online Ticket Buyers | 0.08% | 3.00x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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