Dstillery Audiences

FORD

Audience Size: 1.8 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.79% 1.66x
Countdown to the Beach Travelers 0.01% 1.64x
Ohio County and Local Fair Visitors 4.01% 1.58x
Xtreme Sports Fans 3.25% 1.54x
Mowing Equipment Shoppers 3.04% 1.49x
Iowa County and Local Fair Visitors 3.68% 1.49x
Truck Shoppers 3.61% 1.48x
Buick Vehicle Shoppers 3.72% 1.47x
Farming Simulator Video Game Fans 3.77% 1.46x
North Midwest State Fair Visitors 3.49% 1.46x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 0.43% 4.27x
Belk 0.94% 4.01x
Eddie Bauer 1.75% 3.73x
Dressbarn 3.37% 3.73x
LL Bean 0.42% 3.71x
Express Outlets 0.73% 3.71x
Buckle 4.07% 3.64x
Lane Bryant 3.24% 3.50x
Mens Wearhouse 5.71% 3.39x
Charlotte Russe 2.84% 3.35x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 4.60x
Survey Websites 0.02% 4.37x
Scientology 0.02% 2.85x
Farming & Agriculture 0.27% 2.68x
Sports - Golf, Hunting, Fishing 0.05% 2.38x
Arts & Crafts 0.08% 2.24x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.12x
Local & Travel England - Northern England 0.01% 2.07x
Bowling 0.16% 1.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.92x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female