Dstillery Audiences

FORD

Audience Size: 679.4 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 679.4 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.04% 2.53x
Rapid City Trip Planners 2.29% 1.86x
North Midwest State Fair Visitors 5.27% 1.86x
Wireless Headphone Researchers 0.04% 1.82x
Iowa County and Local Fair Visitors 5.40% 1.77x
Snowmobile Enthusiasts 5.00% 1.72x
Quilting Enthusiasts 2.94% 1.69x
Archery Enthusiasts 2.69% 1.66x
Iowa Hawkeyes Fans 3.14% 1.65x
Kansas City Trip Planners 4.57% 1.64x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 12.11% 2.66x
Carhartt 44.62% 2.26x
Belk 2.14% 2.08x
Buckle 5.94% 1.77x
Johnston and Murphy 0.01% 1.76x
Eddie Bauer 2.03% 1.71x
LL Bean 0.33% 1.69x
Dressbarn 3.70% 1.68x
Express Outlets 0.78% 1.66x
Ralph Lauren 0.96% 1.62x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Healthcare - Doctors & Diagnosis.

Content Affinity Composition Index
Healthcare - Doctors & Diagnosis 0.11% 4.43x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Cars, Travel & Food 0.02% 3.77x
Book Publishers 0.04% 3.40x
Minnesota Community Business Cluster 0.04% 3.30x
French News & Gossip Cluster 0.04% 3.12x
Farming & Agriculture 0.04% 3.07x
Instagram Management 0.02% 3.02x
Assorted Topics (Car News, Animals, Viral Media) 0.13% 3.00x
South Dakota Cluster 0.99% 2.78x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female