Dstillery Audiences

FORD

Audience Size: 1.7 Million Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.59% 1.86x
Diesel Vehicle Shoppers 2.20% 1.68x
Truck Shoppers 2.22% 1.65x
Countdown to the Beach Travelers 0.01% 1.64x
Mowing Equipment Shoppers 1.84% 1.63x
Dodge Vehicle Shoppers 2.14% 1.61x
Truck Drivers 2.09% 1.60x
Quads and ATV Enthusiasts 2.28% 1.59x
Hunters 2.14% 1.59x
Xtreme Sports Fans 1.88% 1.58x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Carhartt.

Location Composition Index
Carhartt 8.30% 6.14x
Belk 1.08% 4.86x
Express Outlets 0.61% 4.38x
Dressbarn 3.21% 4.22x
Columbia 0.88% 4.03x
Eddie Bauer 1.25% 3.98x
Buckle 2.54% 3.85x
Lane Bryant 3.29% 3.81x
Mens Wearhouse 6.16% 3.80x
LL Bean 0.33% 3.78x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 13.33x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.66x
Environmental Conservation 0.01% 4.60x
Quinceanera Planning 0.01% 3.99x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.90x
Farming & Agriculture 0.29% 2.65x
New Hampshire News 0.74% 2.40x
Romanian News 0.03% 2.39x
Utah Cluster 1.01% 2.28x
Motorcycle Racing Researchers 0.09% 2.15x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female