Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 401.6 thousand unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 4.39% | 2.26x |
| Photo Memory Makers | 2.48% | 2.05x |
| Financially Aware (COVID-19 related) | 1.08% | 2.02x |
| Engagement Ring Shoppers | 2.73% | 2.01x |
| Budget Grocery Shoppers | 2.15% | 2.00x |
| 2020 Holiday Season Sale News Researchers | 1.32% | 1.95x |
| Department Store Shoppers | 2.32% | 1.91x |
| Newly Recruited Military Personnel | 2.24% | 1.91x |
| Cat Lovers | 2.07% | 1.91x |
| Tractor Shoppers | 2.65% | 1.90x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.42% | 4.60x |
| Carhartt | 37.62% | 4.10x |
| Eddie Bauer | 1.22% | 3.55x |
| Buckle | 2.96% | 3.53x |
| Express Outlets | 0.46% | 3.51x |
| LL Bean | 0.19% | 3.20x |
| Lane Bryant | 2.28% | 3.15x |
| Dressbarn | 1.96% | 3.07x |
| Mens Wearhouse | 3.00% | 3.07x |
| Belk | 0.80% | 3.06x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 0.50% | 5.39x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.25% | 4.93x |
| Power Tools | 0.25% | 4.01x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.89x |
| Cars, Travel & Food | 0.02% | 3.77x |
| Vermont Cluster | 0.25% | 3.74x |
| Homesteading | 0.41% | 3.33x |
| Canadian News | 0.06% | 3.13x |
| Iowa Cluster | 2.40% | 3.10x |
| Instagram Management | 0.02% | 3.02x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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