Dstillery Audiences

FORD

Audience Size: 401.6 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 401.6 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 4.39% 2.26x
Photo Memory Makers 2.48% 2.05x
Financially Aware (COVID-19 related) 1.08% 2.02x
Engagement Ring Shoppers 2.73% 2.01x
Budget Grocery Shoppers 2.15% 2.00x
2020 Holiday Season Sale News Researchers 1.32% 1.95x
Department Store Shoppers 2.32% 1.91x
Newly Recruited Military Personnel 2.24% 1.91x
Cat Lovers 2.07% 1.91x
Tractor Shoppers 2.65% 1.90x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 6.42% 4.60x
Carhartt 37.62% 4.10x
Eddie Bauer 1.22% 3.55x
Buckle 2.96% 3.53x
Express Outlets 0.46% 3.51x
LL Bean 0.19% 3.20x
Lane Bryant 2.28% 3.15x
Dressbarn 1.96% 3.07x
Mens Wearhouse 3.00% 3.07x
Belk 0.80% 3.06x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 0.50% 5.39x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.25% 4.93x
Power Tools 0.25% 4.01x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Cars, Travel & Food 0.02% 3.77x
Vermont Cluster 0.25% 3.74x
Homesteading 0.41% 3.33x
Canadian News 0.06% 3.13x
Iowa Cluster 2.40% 3.10x
Instagram Management 0.02% 3.02x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female