Dstillery Audiences

FORD

Audience Size: 942.9 Thousand Devices

Explore the Ford Audience

Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 942.9 thousand unique devices whose actions qualify for the Ford audience.

Dstillery Crafted Audiences

INTERESTS

The Ford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ford audience is Big Box Toy Shoppers.

Interest Composition Index
Big Box Toy Shoppers 0.06% 2.07x
Iowa County and Local Fair Visitors 5.34% 1.87x
Michigan County and Local Fair Visitors 5.01% 1.73x
Wisconsin County and Local Fair Visitors 4.63% 1.69x
St. Louis Trip Planners 4.50% 1.63x
Hunters 3.86% 1.62x
North Midwest State Fair Visitors 4.47% 1.59x
Budget Wireless Shoppers 3.28% 1.59x
Green Bay Packers Fans 3.51% 1.55x
Cattle Industry News Readers 3.00% 1.54x
Composition Percentage: The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ford audience is Maurices.

Location Composition Index
Maurices 8.93% 2.65x
Carhartt 36.74% 2.22x
Belk 1.29% 1.95x
Buckle 3.95% 1.75x
Eddie Bauer 1.56% 1.75x
LL Bean 0.27% 1.69x
Dressbarn 2.75% 1.65x
American Eagle Outfitters 2.97% 1.57x
Patagonia 0.24% 1.57x
Old Navy 5.68% 1.56x
Composition Percentage: The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ford audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.81x
Cars, Travel & Food 0.02% 3.77x
Science Education & Academia 0.04% 3.73x
Nutrition & Diabetic Living 0.03% 3.73x
Mobile Industry Information 0.04% 3.48x
Hobby Vehicles 0.03% 3.36x
Auto Body Upkeep & Repair Researchers 0.03% 3.06x
Instagram Management 0.02% 3.02x
Beach Vacations 0.04% 2.91x
Composition Percentage: The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female