Explore the Ford Audience
Below you'll find more information about the Ford audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Ford audience.
INTERESTS
The Ford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ford audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 3.01% | 3.57x |
| Oregon Trip Planners | 3.74% | 3.05x |
| Portland Trail Blazers Fans | 2.11% | 2.04x |
| Tractor Shoppers | 1.57% | 1.65x |
| Xtreme Sports Fans | 1.54% | 1.57x |
| Christmas Tree Shoppers | 1.64% | 1.56x |
| Montana and Idaho Trip Planners | 1.75% | 1.55x |
| Truck Shoppers | 1.61% | 1.55x |
| Outdoors Enthusiasts | 1.61% | 1.53x |
| RV Shoppers | 1.48% | 1.51x |
Composition Percentage:
The overlap percentage between the Ford audience and the Interest attribute.
Index: A comparison of the Ford audience to the internet population.
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APPAREL RETAILERS
The Ford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ford audience is Belk.
| Location | Composition | Index |
| Belk | 0.71% | 4.71x |
| Carhartt | 8.83% | 4.70x |
| LL Bean | 0.22% | 4.45x |
| Express Outlets | 0.13% | 4.35x |
| Dressbarn | 1.34% | 4.10x |
| Eddie Bauer | 0.40% | 4.02x |
| Hollister | 0.53% | 4.00x |
| Gymboree | 1.31% | 3.91x |
| Zumiez | 0.95% | 3.82x |
| Lane Bryant | 1.36% | 3.82x |
Composition Percentage:
The overlap percentage between the Ford audience and the Location attribute.
Index: A comparison of the Ford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ford audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 4.53% | 5.35x |
| Illinois College Sports | 0.05% | 2.30x |
| Nebraska Cluster | 0.94% | 2.15x |
| Consumer Rewards | 0.08% | 1.98x |
| Electronic Document Assembly | 0.04% | 1.86x |
| Illinois Education | 0.10% | 1.80x |
| Farming & Agriculture | 0.15% | 1.80x |
| Illinois News | 0.75% | 1.76x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.05% | 1.74x |
| East Texas Cluster | 0.22% | 1.72x |
Composition Percentage:
The overlap percentage between the Ford audience and the Content Affinity attribute.
Index: A comparison of the Ford audience to the internet population.
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DEMOGRAPHICS
The Ford audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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