Dstillery Audiences

FOREVER 21

Audience Size: 819.3 Thousand Devices

Explore the Forever 21 Audience

Below you'll find more information about the Forever 21 audience, broken down in different categories based on their digital and physical behaviors. These are 819.3 thousand unique devices whose actions qualify for the Forever 21 audience.

Dstillery Crafted Audiences

INTERESTS

The Forever 21 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Forever 21 audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 2.76% 1.91x
New York City Events Researchers 2.75% 1.91x
Los Angeles Mass Transit Commuters 2.95% 1.85x
Luxury Womens Brands Shoppers 2.28% 1.79x
Last Minute Travelers 2.55% 1.77x
Los Angeles Trip Planners 3.08% 1.77x
New York Trip Planners 2.84% 1.73x
Online Grocery Shoppers 5.22% 1.72x
Restaurant Menu Researchers 2.05% 1.67x
Los Angeles Activities Researchers 2.04% 1.61x
Composition Percentage: The overlap percentage between the Forever 21 audience and the Interest attribute.
Index: A comparison of the Forever 21 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Forever 21 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Forever 21 audience is Topshop.

Location Composition Index
Topshop 0.70% 39.03x
Everlane 0.54% 38.10x
Levi Strauss 5.63% 37.38x
Uniqlo 5.95% 32.48x
Supreme 1.04% 30.86x
Zumiez 17.45% 27.07x
Michael Kors 8.14% 25.82x
Express 10.23% 25.38x
H&M 17.60% 25.06x
Hollister 9.72% 24.56x
Composition Percentage: The overlap percentage between the Forever 21 audience and the Location attribute.
Index: A comparison of the Forever 21 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Forever 21 audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.72% 2.40x
Los Angeles News 2.34% 1.70x
New Jersey News Cluster 2.11% 1.45x
Chicago Cluster 1.82% 1.42x
Hip-Hop Enthusiast 3.19% 1.27x
African American Celebrity Gossip 4.62% 1.22x
Small Business Resources 3.12% 1.19x
Apple Blogs & Hacks 1.60% 1.19x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 1.88% 1.18x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 3.90% 1.17x
Composition Percentage: The overlap percentage between the Forever 21 audience and the Content Affinity attribute.
Index: A comparison of the Forever 21 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Forever 21 audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male