Dstillery Audiences

FOREVER 21

Audience Size: 321.3 Thousand Devices

Explore the Forever 21 Audience

Below you'll find more information about the Forever 21 audience, broken down in different categories based on their digital and physical behaviors. These are 321.3 thousand unique devices whose actions qualify for the Forever 21 audience.

Dstillery Crafted Audiences

INTERESTS

The Forever 21 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Forever 21 audience is Thrift Store Shoppers.

Interest Composition Index
Thrift Store Shoppers 2.44% 2.08x
San Diego Activities Researchers 1.67% 1.78x
South West State Fair Visitors 4.88% 1.76x
Real Estate Decision Makers 2.38% 1.72x
Tokyo Trip Planners 1.73% 1.72x
Colorado Skiers and Snowboarders 3.16% 1.70x
Womens Fashion Brands Shoppers 3.28% 1.70x
Denver Trip Planners 2.62% 1.67x
Readers of Vietnamese Content 2.08% 1.67x
Business Decision Makers 1.79% 1.64x
Composition Percentage: The overlap percentage between the Forever 21 audience and the Interest attribute.
Index: A comparison of the Forever 21 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Forever 21 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Forever 21 audience is Topshop.

Location Composition Index
Topshop 0.40% 17.64x
Abercrombie & Fitch 2.11% 14.91x
Supreme 0.05% 12.58x
Calvin Klein 0.63% 12.16x
Hollister 16.40% 11.41x
Charlotte Russe 1.90% 11.29x
Lorna Jane 1.44% 11.13x
Zumiez 19.11% 10.66x
Uniqlo 1.89% 10.61x
H&M 13.04% 10.13x
Composition Percentage: The overlap percentage between the Forever 21 audience and the Location attribute.
Index: A comparison of the Forever 21 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Forever 21 audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 5.46x
New York City Education & News Cluster 0.30% 4.20x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.18% 3.96x
School Curriculum 0.24% 3.96x
Startup Investment 0.13% 3.88x
K-Pop 0.24% 3.87x
Spanish Health & Wellness 0.18% 3.84x
Tahoe & Reno Tourism 0.42% 3.71x
China Cluster 0.18% 3.69x
Poland Cluster 0.12% 3.56x
Composition Percentage: The overlap percentage between the Forever 21 audience and the Content Affinity attribute.
Index: A comparison of the Forever 21 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Forever 21 audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female