Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 164.9 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 164.9 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 25.83% 10.63x
Oregon Trip Planners 22.02% 10.42x
Oregon County and Local Fair Visitors 23.79% 9.52x
Seattle Seahawks Fans 20.15% 8.90x
Washington County and Local Fair Visitors 19.56% 8.86x
Seattle Trip Planners 18.71% 8.38x
Oregon Ducks Fans 15.33% 8.10x
Montana and Idaho Trip Planners 15.41% 7.76x
Washington Skiers and Snowboarders 14.99% 7.10x
Summer Festivals and Fairs Visitors 11.85% 5.29x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 3.78% 20.87x
REI 4.10% 16.05x
Carhartt 75.55% 14.54x
Eddie Bauer 5.66% 12.29x
Patagonia 1.70% 10.70x
Abercrombie & Fitch 0.85% 9.01x
The North Face 2.83% 8.79x
Zumiez 10.38% 7.58x
Lorna Jane 0.51% 7.23x
Maurices 0.22% 7.15x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.40% 18.41x
Idaho Cluster 6.18% 15.96x
Pacific Northwest Information Research Cluster 17.70% 13.68x
Oregon News 24.98% 12.98x
Alaska Cluster 1.10% 6.18x
Reproductive Health 0.34% 5.39x
Action Sports 0.25% 4.77x
Backpacking 1.10% 4.44x
California Universities 0.25% 4.13x
International Travel 0.34% 3.83x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female