Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 27.5 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 10.86% 14.35x
Oregon Trip Planners 19.41% 11.59x
Oregon County and Local Fair Visitors 17.11% 7.35x
Montana and Idaho Trip Planners 9.87% 6.47x
Seattle Seahawks Fans 12.50% 6.28x
Seattle Trip Planners 6.58% 6.10x
North West State Fair Visitors 15.13% 6.09x
Costco Deal Blog Readers 2.30% 5.73x
Eco-Conscious Consumers 1.64% 5.51x
Washington County and Local Fair Visitors 12.50% 5.50x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Carhartt.

Location Composition Index
Carhartt 76.30% 23.60x
REI 1.34% 13.61x
Columbia 0.69% 10.01x
The North Face 0.69% 8.23x
Eddie Bauer 1.48% 7.58x
Lorna Jane 0.18% 6.53x
Forever 21 1.70% 5.75x
Michael Kors 1.73% 5.73x
Maurices 4.91% 5.69x
Buckle 3.00% 5.51x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 5.92% 19.25x
Oregon News 17.43% 17.34x
Pacific Northwest Information Research Cluster 10.86% 13.38x
Wine, Liquor & Mixology 1.32% 6.02x
Backpacking 0.51% 5.22x
San Diego Cluster 1.32% 5.19x
Utah Cluster 1.64% 4.81x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.66% 3.77x
Northern California Cluster 0.99% 3.69x
Back & Spine 0.34% 3.58x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female