Explore the Fred Meyer Grocers Audience
Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 164.9 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.
INTERESTS
The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fred Meyer Grocers audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 25.83% | 10.63x |
| Oregon Trip Planners | 22.02% | 10.42x |
| Oregon County and Local Fair Visitors | 23.79% | 9.52x |
| Seattle Seahawks Fans | 20.15% | 8.90x |
| Washington County and Local Fair Visitors | 19.56% | 8.86x |
| Seattle Trip Planners | 18.71% | 8.38x |
| Oregon Ducks Fans | 15.33% | 8.10x |
| Montana and Idaho Trip Planners | 15.41% | 7.76x |
| Washington Skiers and Snowboarders | 14.99% | 7.10x |
| Summer Festivals and Fairs Visitors | 11.85% | 5.29x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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APPAREL RETAILERS
The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.
| Location | Composition | Index |
| Columbia | 3.78% | 20.87x |
| REI | 4.10% | 16.05x |
| Carhartt | 75.55% | 14.54x |
| Eddie Bauer | 5.66% | 12.29x |
| Patagonia | 1.70% | 10.70x |
| Abercrombie & Fitch | 0.85% | 9.01x |
| The North Face | 2.83% | 8.79x |
| Zumiez | 10.38% | 7.58x |
| Lorna Jane | 0.51% | 7.23x |
| Maurices | 0.22% | 7.15x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 9.40% | 18.41x |
| Idaho Cluster | 6.18% | 15.96x |
| Pacific Northwest Information Research Cluster | 17.70% | 13.68x |
| Oregon News | 24.98% | 12.98x |
| Alaska Cluster | 1.10% | 6.18x |
| Reproductive Health | 0.34% | 5.39x |
| Action Sports | 0.25% | 4.77x |
| Backpacking | 1.10% | 4.44x |
| California Universities | 0.25% | 4.13x |
| International Travel | 0.34% | 3.83x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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DEMOGRAPHICS
The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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