Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 30.6 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 23.36% 10.13x
North West State Fair Visitors 23.36% 8.22x
Oregon Ducks Fans 13.08% 7.56x
Oregon County and Local Fair Visitors 20.56% 7.46x
Washington Skiers and Snowboarders 15.42% 7.29x
Seattle Seahawks Fans 18.22% 7.20x
Social Distancing Content Readers 7.94% 7.13x
Washington County and Local Fair Visitors 18.69% 6.76x
Montana and Idaho Trip Planners 14.95% 6.72x
Western Canada Skiers and Snowboarders 11.21% 6.63x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is REI.

Location Composition Index
REI 3.25% 20.42x
Columbia 1.71% 19.64x
Patagonia 0.72% 10.70x
The North Face 1.32% 9.82x
Carhartt 90.99% 9.63x
Lorna Jane 0.23% 9.59x
Eddie Bauer 3.22% 8.84x
Zara 0.77% 6.84x
American Apparel 0.80% 6.61x
Zumiez 4.86% 6.57x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.14% 12.50x
Idaho Cluster 5.14% 12.16x
Pacific Northwest Information Research Cluster 14.49% 10.88x
Oregon News 20.09% 9.84x
Space & National Security 1.29% 4.98x
Hometown Livability 1.87% 4.91x
Low Carb Diets 0.97% 4.25x
Latin American News 1.25% 3.95x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.32% 3.65x
Beer, Wine & Alcohol 0.34% 3.63x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female