Explore the Fred Meyer Grocers Audience
Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.
INTERESTS
The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 10.86% | 14.35x |
| Oregon Trip Planners | 19.41% | 11.59x |
| Oregon County and Local Fair Visitors | 17.11% | 7.35x |
| Montana and Idaho Trip Planners | 9.87% | 6.47x |
| Seattle Seahawks Fans | 12.50% | 6.28x |
| Seattle Trip Planners | 6.58% | 6.10x |
| North West State Fair Visitors | 15.13% | 6.09x |
| Costco Deal Blog Readers | 2.30% | 5.73x |
| Eco-Conscious Consumers | 1.64% | 5.51x |
| Washington County and Local Fair Visitors | 12.50% | 5.50x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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APPAREL RETAILERS
The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 76.30% | 23.60x |
| REI | 1.34% | 13.61x |
| Columbia | 0.69% | 10.01x |
| The North Face | 0.69% | 8.23x |
| Eddie Bauer | 1.48% | 7.58x |
| Lorna Jane | 0.18% | 6.53x |
| Forever 21 | 1.70% | 5.75x |
| Michael Kors | 1.73% | 5.73x |
| Maurices | 4.91% | 5.69x |
| Buckle | 3.00% | 5.51x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 5.92% | 19.25x |
| Oregon News | 17.43% | 17.34x |
| Pacific Northwest Information Research Cluster | 10.86% | 13.38x |
| Wine, Liquor & Mixology | 1.32% | 6.02x |
| Backpacking | 0.51% | 5.22x |
| San Diego Cluster | 1.32% | 5.19x |
| Utah Cluster | 1.64% | 4.81x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.66% | 3.77x |
| Northern California Cluster | 0.99% | 3.69x |
| Back & Spine | 0.34% | 3.58x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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DEMOGRAPHICS
The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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