Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 97.5 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 97.5 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 29.86% 13.62x
North West State Fair Visitors 29.34% 11.89x
Oregon County and Local Fair Visitors 29.02% 11.48x
Seattle Seahawks Fans 25.87% 10.79x
Oregon Ducks Fans 16.93% 9.89x
Seattle Trip Planners 23.45% 9.87x
Washington Skiers and Snowboarders 21.14% 9.86x
Washington County and Local Fair Visitors 23.66% 9.71x
Montana and Idaho Trip Planners 15.25% 7.19x
Western Canada Skiers and Snowboarders 9.15% 7.15x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 2.33% 22.86x
REI 2.88% 16.20x
Carhartt 88.60% 14.73x
Eddie Bauer 3.30% 11.27x
Patagonia 1.15% 11.21x
The North Face 1.61% 8.21x
Zumiez 6.69% 7.80x
Abercrombie & Fitch 0.45% 7.67x
Buckle 4.99% 6.81x
Lorna Jane 0.25% 6.38x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 11.99% 21.56x
Oregon News 29.23% 13.89x
Pacific Northwest Information Research Cluster 23.24% 13.16x
Idaho Cluster 5.26% 9.69x
Homemade Jewelry & Crafts 0.32% 5.10x
Yard Structures 0.42% 5.04x
Backpacking 1.37% 4.60x
Hawaii News 1.89% 4.26x
Perfume, Makeup & Cosmetics 0.29% 4.13x
Alaska Cluster 0.84% 3.90x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female