Explore the Fred Meyer Grocers Audience
Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 194.1 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.
INTERESTS
The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 10.54% | 10.70x |
| Oregon Trip Planners | 14.55% | 10.28x |
| Seattle Seahawks Fans | 10.03% | 7.48x |
| Washington Skiers and Snowboarders | 9.44% | 6.44x |
| Seattle Trip Planners | 10.97% | 6.39x |
| Montana and Idaho Trip Planners | 6.80% | 5.22x |
| Summer Festivals and Fairs Visitors | 6.42% | 4.45x |
| Portland Trail Blazers Fans | 4.71% | 4.24x |
| Gonzaga Bulldogs Fans | 5.00% | 4.07x |
| Western Canada Skiers and Snowboarders | 4.12% | 3.25x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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APPAREL RETAILERS
The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.
| Location | Composition | Index |
| Columbia | 3.21% | 24.50x |
| REI | 4.82% | 13.97x |
| Lorna Jane | 0.97% | 11.92x |
| Madewell | 2.27% | 11.08x |
| Patagonia | 1.56% | 10.60x |
| Carhartt | 27.37% | 10.25x |
| Zumiez | 4.17% | 9.69x |
| Gymboree | 3.23% | 7.89x |
| Michael Kors | 1.83% | 7.14x |
| The North Face | 2.25% | 7.12x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 15.89% | 17.35x |
| Pacific Northwest Sports & News Cluster | 6.77% | 15.74x |
| Pacific Northwest Information Research Cluster | 7.76% | 13.19x |
| Idaho Cluster | 2.27% | 11.36x |
| Alaska Cluster | 0.91% | 7.50x |
| Pac 12 Sports | 0.62% | 4.65x |
| Backpacking | 1.18% | 3.09x |
| Feminism | 0.16% | 2.86x |
| Homesteading | 0.35% | 2.71x |
| Marijuana | 0.24% | 2.68x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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DEMOGRAPHICS
The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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