Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 43.1 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 43.1 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 22.98% 11.44x
North West State Fair Visitors 24.56% 9.80x
Oregon County and Local Fair Visitors 22.82% 9.45x
Oregon Ducks Fans 12.68% 8.22x
Seattle Seahawks Fans 18.38% 8.14x
Washington County and Local Fair Visitors 17.91% 7.50x
Washington Skiers and Snowboarders 15.21% 7.06x
Montana and Idaho Trip Planners 13.47% 6.72x
Western Canada Skiers and Snowboarders 10.62% 6.61x
Seattle Trip Planners 15.69% 6.08x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is REI.

Location Composition Index
REI 3.51% 19.42x
Columbia 1.91% 19.34x
Lorna Jane 0.28% 11.02x
Patagonia 0.65% 10.14x
The North Face 1.34% 9.92x
Carhartt 91.49% 9.47x
Eddie Bauer 3.42% 9.32x
Zumiez 5.90% 8.26x
Buckle 5.29% 5.97x
Free People 1.05% 5.92x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.55% 15.93x
Pacific Northwest Information Research Cluster 15.53% 13.09x
Oregon News 22.35% 12.21x
Idaho Cluster 3.49% 8.14x
Alaska Cluster 0.63% 5.10x
Mobile Industry Information 0.36% 4.69x
Backpacking 1.43% 4.39x
Medical Journals 0.40% 4.24x
Ancestry & Memorial Researchers 0.26% 3.77x
Northern California Cluster 1.74% 3.73x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male