Explore the Fred Meyer Grocers Audience
Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 195.3 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.
INTERESTS
The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 17.70% | 10.29x |
| Getting Off the Grid Travelers | 0.03% | 8.80x |
| Oregon Ducks Fans | 12.05% | 8.25x |
| Seattle Seahawks Fans | 16.85% | 7.58x |
| Seattle Trip Planners | 16.33% | 6.03x |
| Washington Skiers and Snowboarders | 11.04% | 5.43x |
| Montana and Idaho Trip Planners | 8.96% | 5.08x |
| Summer Festivals and Fairs Visitors | 8.22% | 4.57x |
| Gonzaga Bulldogs Fans | 6.88% | 3.77x |
| Portland Trail Blazers Fans | 6.06% | 3.77x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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APPAREL RETAILERS
The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.
| Location | Composition | Index |
| Columbia | 4.05% | 16.67x |
| REI | 4.27% | 14.14x |
| Carhartt | 7.38% | 11.40x |
| Eddie Bauer | 4.13% | 11.08x |
| Patagonia | 2.64% | 10.03x |
| The North Face | 2.62% | 7.85x |
| Zumiez | 7.98% | 7.33x |
| Lorna Jane | 0.50% | 6.60x |
| Buckle | 5.24% | 6.29x |
| Free People | 2.20% | 6.07x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Assorted Topics (Animals, Clothing, Events, Education).
| Content Affinity | Composition | Index |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 17.30x |
| Local & Travel England - North Midlands | 0.04% | 16.51x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 15.64x |
| Quinceanera Planning | 0.05% | 14.65x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.19% | 14.05x |
| Oregon News | 20.68% | 13.67x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.07% | 13.04x |
| Pacific Northwest Information Research Cluster | 13.24% | 12.21x |
| Pacific Northwest Sports & News Cluster | 8.96% | 12.05x |
| Idaho Cluster | 3.50% | 10.83x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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DEMOGRAPHICS
The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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