Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 112.8 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 112.8 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 10.43% 11.92x
Oregon Trip Planners 15.05% 11.42x
Seattle Seahawks Fans 9.54% 7.20x
Washington Skiers and Snowboarders 8.84% 6.69x
Seattle Trip Planners 10.02% 6.61x
Montana and Idaho Trip Planners 6.69% 5.78x
Portland Trail Blazers Fans 5.31% 4.68x
Summer Festivals and Fairs Visitors 5.85% 4.30x
Gonzaga Bulldogs Fans 4.49% 4.09x
Western Canada Skiers and Snowboarders 3.53% 3.18x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 1.78% 23.20x
Patagonia 0.99% 13.65x
Carhartt 22.33% 12.89x
REI 3.65% 11.89x
Madewell 1.11% 11.09x
Zumiez 2.34% 9.75x
Gymboree 2.55% 7.60x
Free People 0.84% 7.38x
Michael Kors 1.06% 7.36x
The North Face 1.72% 7.11x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Oregon News.

Content Affinity Composition Index
Oregon News 16.45% 18.00x
Pacific Northwest Information Research Cluster 7.71% 15.02x
Pacific Northwest Sports & News Cluster 5.99% 14.76x
Idaho Cluster 2.34% 12.02x
Alaska Cluster 1.16% 9.08x
Pac 12 Sports 0.51% 3.94x
Sewing, Embroidery & Quilting 0.60% 3.12x
Backpacking 1.23% 3.03x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.77% 2.71x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 0.53% 2.48x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female