Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 217.7 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 217.7 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 22.55% 10.89x
North West State Fair Visitors 24.33% 10.54x
Oregon County and Local Fair Visitors 24.37% 10.33x
Oregon Ducks Fans 15.72% 8.90x
Washington County and Local Fair Visitors 18.72% 8.62x
Seattle Seahawks Fans 19.23% 8.31x
Washington Skiers and Snowboarders 17.04% 7.37x
Seattle Trip Planners 19.18% 7.36x
Montana and Idaho Trip Planners 12.80% 6.21x
Summer Festivals and Fairs Visitors 12.44% 5.68x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 4.56% 17.40x
REI 4.84% 15.65x
Carhartt 51.32% 14.05x
Eddie Bauer 6.28% 11.09x
Patagonia 2.23% 10.35x
The North Face 3.37% 8.51x
Zumiez 10.90% 6.69x
Buckle 8.03% 6.46x
Lorna Jane 0.61% 5.69x
Zara 2.49% 4.93x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.29% 19.96x
Pacific Northwest Information Research Cluster 15.67% 16.21x
Oregon News 23.96% 15.67x
Idaho Cluster 3.60% 11.55x
Flower Shopping 0.14% 4.60x
Natural & Healthy Living Researchers 0.18% 3.96x
Holiday Gifts 0.14% 3.87x
Liberal Views on LGBTQ Rights and Pro-Choice 0.09% 3.82x
Hobby Drones & Remote-Controlled Cars 0.23% 3.73x
Alaska Cluster 0.55% 3.68x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male