Explore the Fred Meyer Grocers Audience
Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 166 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.
INTERESTS
The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 23.23% | 11.20x |
| Oregon Ducks Fans | 18.56% | 10.50x |
| Getting Off the Grid Travelers | 0.03% | 8.80x |
| Seattle Trip Planners | 25.50% | 8.08x |
| Seattle Seahawks Fans | 17.71% | 7.72x |
| Washington Skiers and Snowboarders | 15.86% | 7.18x |
| Summer Festivals and Fairs Visitors | 12.04% | 5.43x |
| Montana and Idaho Trip Planners | 10.62% | 5.39x |
| Portland Trail Blazers Fans | 8.78% | 4.44x |
| Gonzaga Bulldogs Fans | 7.93% | 3.78x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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APPAREL RETAILERS
The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.
| Location | Composition | Index |
| Columbia | 4.39% | 18.92x |
| REI | 4.93% | 14.01x |
| Patagonia | 3.08% | 11.02x |
| Eddie Bauer | 3.62% | 10.82x |
| Carhartt | 16.54% | 10.36x |
| Zumiez | 7.76% | 8.11x |
| Lorna Jane | 0.72% | 8.01x |
| Madewell | 2.95% | 7.73x |
| The North Face | 2.96% | 7.72x |
| Free People | 2.73% | 7.27x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 22.98x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.05% | 19.48x |
| Drawing & Animation | 0.28% | 18.77x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 17.30x |
| Pacific Northwest Sports & News Cluster | 15.86% | 15.91x |
| Quinceanera Planning | 0.05% | 14.65x |
| Oregon News | 28.19% | 12.90x |
| Pacific Northwest Information Research Cluster | 17.00% | 11.27x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.14% | 10.73x |
| Environmentally Friendly Cars | 0.06% | 10.19x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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DEMOGRAPHICS
The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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