Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 115.3 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 115.3 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 20.87% 11.00x
Oregon Ducks Fans 10.11% 9.77x
Oregon County and Local Fair Visitors 20.58% 8.35x
North West State Fair Visitors 20.95% 8.24x
Washington Skiers and Snowboarders 14.18% 8.07x
Seattle Seahawks Fans 14.11% 6.97x
Washington County and Local Fair Visitors 14.55% 6.40x
Western Canada Skiers and Snowboarders 8.22% 6.10x
Montana and Idaho Trip Planners 10.18% 5.98x
Seattle Trip Planners 13.24% 5.47x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 3.72% 12.55x
REI 5.75% 11.43x
The North Face 2.64% 6.10x
Eddie Bauer 6.84% 5.96x
Patagonia 1.04% 5.78x
Carhartt 90.87% 4.74x
Zumiez 9.60% 4.24x
Zara 1.58% 4.05x
H&M 6.15% 3.77x
Levi Strauss 0.07% 3.74x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.56% 15.24x
Oregon News 18.40% 14.27x
Pacific Northwest Information Research Cluster 11.20% 12.73x
Idaho Cluster 3.20% 10.15x
Pac 12 Sports 0.58% 9.31x
Alaska Cluster 0.29% 7.30x
China Cluster 0.22% 4.28x
Power Tools 0.22% 4.08x
Assorted Topics (Viral Media, Paid Traffic) 0.28% 4.00x
Hawaii News 0.80% 3.67x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female