Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 68.1 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 68.1 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 19.19% 11.14x
Oregon County and Local Fair Visitors 21.80% 9.78x
North West State Fair Visitors 21.56% 9.78x
Seattle Seahawks Fans 15.40% 8.31x
Oregon Ducks Fans 11.37% 8.23x
Washington Skiers and Snowboarders 11.61% 6.73x
Seattle Trip Planners 14.22% 6.56x
Portland Trail Blazers Fans 9.48% 6.26x
Montana and Idaho Trip Planners 11.61% 6.20x
Washington County and Local Fair Visitors 13.27% 6.11x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 1.65% 19.18x
REI 3.00% 15.58x
Patagonia 0.81% 9.12x
Eddie Bauer 2.34% 8.82x
Carhartt 91.07% 8.51x
The North Face 1.15% 8.45x
Zumiez 3.75% 7.41x
Lorna Jane 0.20% 5.42x
Buckle 3.02% 4.91x
Zara 0.42% 4.65x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 6.16% 15.63x
Oregon News 20.62% 11.88x
Pacific Northwest Information Research Cluster 14.45% 11.84x
Idaho Cluster 3.08% 7.46x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.18% 4.77x
Backpacking 1.42% 4.36x
Medical Journals 0.40% 4.24x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.36% 4.19x
Perfume, Makeup & Cosmetics 0.29% 4.13x
Homemade Jewelry & Crafts 0.22% 3.98x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female