Explore the Fred Meyer Grocers Audience
Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.
INTERESTS
The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 23.36% | 10.13x |
| North West State Fair Visitors | 23.36% | 8.22x |
| Oregon Ducks Fans | 13.08% | 7.56x |
| Oregon County and Local Fair Visitors | 20.56% | 7.46x |
| Washington Skiers and Snowboarders | 15.42% | 7.29x |
| Seattle Seahawks Fans | 18.22% | 7.20x |
| Social Distancing Content Readers | 7.94% | 7.13x |
| Washington County and Local Fair Visitors | 18.69% | 6.76x |
| Montana and Idaho Trip Planners | 14.95% | 6.72x |
| Western Canada Skiers and Snowboarders | 11.21% | 6.63x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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APPAREL RETAILERS
The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is REI.
| Location | Composition | Index |
| REI | 3.25% | 20.42x |
| Columbia | 1.71% | 19.64x |
| Patagonia | 0.72% | 10.70x |
| The North Face | 1.32% | 9.82x |
| Carhartt | 90.99% | 9.63x |
| Lorna Jane | 0.23% | 9.59x |
| Eddie Bauer | 3.22% | 8.84x |
| Zara | 0.77% | 6.84x |
| American Apparel | 0.80% | 6.61x |
| Zumiez | 4.86% | 6.57x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 5.14% | 12.50x |
| Idaho Cluster | 5.14% | 12.16x |
| Pacific Northwest Information Research Cluster | 14.49% | 10.88x |
| Oregon News | 20.09% | 9.84x |
| Space & National Security | 1.29% | 4.98x |
| Hometown Livability | 1.87% | 4.91x |
| Low Carb Diets | 0.97% | 4.25x |
| Latin American News | 1.25% | 3.95x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.32% | 3.65x |
| Beer, Wine & Alcohol | 0.34% | 3.63x |
Composition Percentage:
The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
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DEMOGRAPHICS
The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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