Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 208.8 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 208.8 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 12.42% 12.52x
Oregon Trip Planners 16.74% 12.36x
Seattle Seahawks Fans 12.64% 8.49x
Washington Skiers and Snowboarders 10.75% 7.32x
Seattle Trip Planners 13.19% 7.20x
Montana and Idaho Trip Planners 7.65% 6.20x
Summer Festivals and Fairs Visitors 7.15% 5.13x
Portland Trail Blazers Fans 5.60% 5.08x
Gonzaga Bulldogs Fans 5.27% 4.36x
Christmas Tree Shoppers 4.55% 3.79x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 3.86% 20.61x
REI 4.90% 14.80x
Patagonia 2.49% 10.98x
Lorna Jane 0.90% 10.54x
Carhartt 22.81% 10.48x
Madewell 2.71% 9.36x
Zumiez 6.11% 8.75x
Eddie Bauer 2.04% 8.32x
Gymboree 3.51% 8.03x
The North Face 2.52% 7.48x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Oregon News.

Content Affinity Composition Index
Oregon News 19.40% 17.84x
Pacific Northwest Sports & News Cluster 8.04% 14.56x
Pacific Northwest Information Research Cluster 9.37% 12.16x
Alaska Cluster 1.27% 9.24x
Idaho Cluster 1.88% 7.98x
Hawaii News 1.61% 4.10x
Vancouver British Columbia Locals Cluster 1.11% 4.02x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.00% 3.42x
DIY Decoration & Furniture 0.50% 3.12x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.33% 2.90x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male