Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 194.1 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 194.1 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 10.54% 10.70x
Oregon Trip Planners 14.55% 10.28x
Seattle Seahawks Fans 10.03% 7.48x
Washington Skiers and Snowboarders 9.44% 6.44x
Seattle Trip Planners 10.97% 6.39x
Montana and Idaho Trip Planners 6.80% 5.22x
Summer Festivals and Fairs Visitors 6.42% 4.45x
Portland Trail Blazers Fans 4.71% 4.24x
Gonzaga Bulldogs Fans 5.00% 4.07x
Western Canada Skiers and Snowboarders 4.12% 3.25x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 3.21% 24.50x
REI 4.82% 13.97x
Lorna Jane 0.97% 11.92x
Madewell 2.27% 11.08x
Patagonia 1.56% 10.60x
Carhartt 27.37% 10.25x
Zumiez 4.17% 9.69x
Gymboree 3.23% 7.89x
Michael Kors 1.83% 7.14x
The North Face 2.25% 7.12x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Oregon News.

Content Affinity Composition Index
Oregon News 15.89% 17.35x
Pacific Northwest Sports & News Cluster 6.77% 15.74x
Pacific Northwest Information Research Cluster 7.76% 13.19x
Idaho Cluster 2.27% 11.36x
Alaska Cluster 0.91% 7.50x
Pac 12 Sports 0.62% 4.65x
Backpacking 1.18% 3.09x
Feminism 0.16% 2.86x
Homesteading 0.35% 2.71x
Marijuana 0.24% 2.68x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female