Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 72.2 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 72.2 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 12.09% 13.51x
Oregon Trip Planners 22.28% 12.10x
Mood Lifters Researchers 2.85% 11.18x
Oregon County and Local Fair Visitors 23.64% 9.30x
North West State Fair Visitors 19.57% 7.53x
Washington County and Local Fair Visitors 18.34% 7.41x
Seattle Seahawks Fans 15.76% 7.32x
Washington Skiers and Snowboarders 12.77% 7.11x
Montana and Idaho Trip Planners 11.14% 6.72x
Portland Trail Blazers Fans 9.24% 5.38x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 3.93% 13.82x
REI 5.58% 10.15x
Eddie Bauer 6.75% 5.69x
The North Face 2.60% 5.16x
Carhartt 91.62% 4.65x
Patagonia 0.90% 4.65x
Zumiez 10.10% 4.07x
Levi Strauss 0.07% 3.74x
H&M 6.38% 3.68x
Zara 1.39% 3.46x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Oregon News.

Content Affinity Composition Index
Oregon News 21.47% 17.97x
Pacific Northwest Information Research Cluster 12.64% 13.75x
Pacific Northwest Sports & News Cluster 1.77% 9.82x
Idaho Cluster 3.26% 9.60x
Pac 12 Sports 0.54% 6.79x
Hawaii News 1.22% 6.34x
Northern California Cluster 1.49% 4.20x
Homesteading 0.54% 4.12x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 3.96x
Backpacking 0.41% 3.88x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female