Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 63.1 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 63.1 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 23.97% 11.11x
North West State Fair Visitors 24.45% 9.29x
Oregon Ducks Fans 12.27% 8.75x
Oregon County and Local Fair Visitors 23.01% 8.63x
Seattle Seahawks Fans 17.64% 7.92x
Washington Skiers and Snowboarders 15.63% 7.35x
Washington County and Local Fair Visitors 17.93% 6.82x
Seattle Trip Planners 16.30% 6.39x
Montana and Idaho Trip Planners 12.66% 5.82x
Western Canada Skiers and Snowboarders 9.11% 5.35x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 1.32% 16.21x
REI 2.02% 14.67x
Carhartt 85.25% 11.27x
Patagonia 0.50% 8.87x
The North Face 1.00% 8.44x
Eddie Bauer 2.07% 7.23x
American Apparel 0.64% 6.31x
Zumiez 3.47% 5.91x
Buckle 2.93% 3.87x
Free People 0.64% 3.81x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.47% 15.33x
Oregon News 23.39% 12.62x
Pacific Northwest Information Research Cluster 13.81% 11.95x
Online Mini Game Players 0.58% 10.91x
Pac 12 Sports 0.77% 10.65x
Idaho Cluster 3.36% 7.66x
Alaska Cluster 0.38% 6.27x
Beer, Wine & Alcohol 0.29% 4.08x
India Cluster 0.38% 3.56x
Video Content Sites 0.19% 3.37x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female