Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 166 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 166 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 23.23% 11.20x
Oregon Ducks Fans 18.56% 10.50x
Getting Off the Grid Travelers 0.03% 8.80x
Seattle Trip Planners 25.50% 8.08x
Seattle Seahawks Fans 17.71% 7.72x
Washington Skiers and Snowboarders 15.86% 7.18x
Summer Festivals and Fairs Visitors 12.04% 5.43x
Montana and Idaho Trip Planners 10.62% 5.39x
Portland Trail Blazers Fans 8.78% 4.44x
Gonzaga Bulldogs Fans 7.93% 3.78x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 4.39% 18.92x
REI 4.93% 14.01x
Patagonia 3.08% 11.02x
Eddie Bauer 3.62% 10.82x
Carhartt 16.54% 10.36x
Zumiez 7.76% 8.11x
Lorna Jane 0.72% 8.01x
Madewell 2.95% 7.73x
The North Face 2.96% 7.72x
Free People 2.73% 7.27x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.01% 22.98x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 19.48x
Drawing & Animation 0.28% 18.77x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 17.30x
Pacific Northwest Sports & News Cluster 15.86% 15.91x
Quinceanera Planning 0.05% 14.65x
Oregon News 28.19% 12.90x
Pacific Northwest Information Research Cluster 17.00% 11.27x
Assorted Topics (Toys, T-Shirts, Volvos) 0.14% 10.73x
Environmentally Friendly Cars 0.06% 10.19x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female