Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 209.8 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 209.8 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon County and Local Fair Visitors.

Interest Composition Index
Oregon County and Local Fair Visitors 21.68% 8.58x
North West State Fair Visitors 22.70% 8.36x
Oregon Trip Planners 19.99% 8.14x
Oregon Ducks Fans 14.06% 7.12x
Seattle Seahawks Fans 18.11% 6.86x
Washington County and Local Fair Visitors 16.44% 6.31x
Seattle Trip Planners 17.89% 5.84x
Washington Skiers and Snowboarders 13.34% 4.96x
Montana and Idaho Trip Planners 11.93% 4.79x
Summer Festivals and Fairs Visitors 10.08% 3.99x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 4.38% 16.04x
REI 4.52% 14.61x
Carhartt 1.33% 13.36x
Eddie Bauer 4.91% 10.44x
Patagonia 2.52% 10.27x
The North Face 3.04% 8.50x
Zumiez 9.02% 6.86x
Buckle 6.66% 5.95x
Michael Kors 4.70% 5.45x
Coach 5.56% 5.39x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 8.31% 13.75x
Oregon News 20.71% 13.71x
Pacific Northwest Information Research Cluster 12.94% 12.45x
Idaho Cluster 3.14% 9.62x
Pac 12 Sports 0.61% 6.60x
Liberal Views on LGBTQ Rights and Pro-Choice 0.14% 4.87x
Alaska Cluster 0.76% 4.55x
Shipping & Logistics 0.11% 3.65x
Office Furniture Design 0.11% 3.40x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.45% 3.09x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female