Dstillery Audiences

FRED MEYER GROCERS

Audience Size: 216 Thousand Devices

Explore the Fred Meyer Grocers Audience

Below you'll find more information about the Fred Meyer Grocers audience, broken down in different categories based on their digital and physical behaviors. These are 216 thousand unique devices whose actions qualify for the Fred Meyer Grocers audience.

Dstillery Crafted Audiences

INTERESTS

The Fred Meyer Grocers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fred Meyer Grocers audience is Oregon County and Local Fair Visitors.

Interest Composition Index
Oregon County and Local Fair Visitors 24.24% 10.34x
Oregon Trip Planners 21.34% 10.24x
North West State Fair Visitors 23.16% 9.83x
Seattle Seahawks Fans 19.73% 8.48x
Oregon Ducks Fans 14.69% 8.46x
Washington County and Local Fair Visitors 18.87% 8.30x
Seattle Trip Planners 19.52% 7.16x
Washington Skiers and Snowboarders 14.37% 6.39x
Montana and Idaho Trip Planners 11.37% 5.35x
Summer Festivals and Fairs Visitors 11.58% 5.30x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Interest attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fred Meyer Grocers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fred Meyer Grocers audience is Columbia.

Location Composition Index
Columbia 4.62% 16.79x
Carhartt 27.67% 16.19x
REI 4.58% 14.93x
Eddie Bauer 5.60% 10.66x
Patagonia 2.25% 10.14x
The North Face 3.27% 8.49x
Zumiez 10.01% 6.87x
Buckle 7.08% 6.26x
Lorna Jane 0.51% 5.29x
Michael Kors 5.27% 5.12x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Location attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fred Meyer Grocers audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 8.42% 18.32x
Pacific Northwest Information Research Cluster 15.28% 15.77x
Oregon News 21.88% 14.63x
Idaho Cluster 3.59% 11.17x
Alaska Cluster 1.34% 8.63x
Pac 12 Sports 0.38% 5.12x
Alternative Movie Streaming 0.16% 4.45x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.82% 4.13x
Christian Music 0.27% 3.81x
Backpacking 1.07% 3.74x
Composition Percentage: The overlap percentage between the Fred Meyer Grocers audience and the Content Affinity attribute.
Index: A comparison of the Fred Meyer Grocers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fred Meyer Grocers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female