Dstillery Audiences

FREE PEOPLE

Audience Size: 102.8 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 102.8 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 3.32% 2.29x
Washington Skiers and Snowboarders 2.88% 2.29x
New York Trip Planners 3.09% 2.26x
Online Grocery Shoppers 5.72% 2.17x
Executive Travelers 2.25% 2.16x
Real Estate Decision Makers 4.84% 2.14x
Gonzaga Bulldogs Fans 2.18% 2.08x
Luxury Retail Researchers 2.07% 2.01x
Luxury Womens Brands Shoppers 2.63% 2.00x
Luxury Department Store Shoppers 3.02% 1.98x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 9.46% 99.89x
Calvin Klein 6.45% 91.75x
Anthropologie 20.25% 87.81x
Hugo Boss 7.77% 85.38x
Club Monaco 7.49% 82.75x
Columbia 5.92% 78.28x
Kate Spade 8.66% 73.11x
Eddie Bauer 6.84% 72.50x
Ann Taylor 7.59% 67.87x
Uniqlo 5.29% 67.60x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 2.13% 4.51x
New York City Real Estate Research Cluster 1.16% 3.61x
NYC Tourist Attractions 2.09% 3.44x
New York City Education & News Cluster 1.27% 2.92x
Pacific Northwest Sports & News Cluster 1.02% 2.73x
LGBTQ Advocacy 1.09% 2.51x
Fashion Cluster 1.23% 2.50x
Marketing Professionals 0.50% 2.46x
Broadway Information 0.61% 2.43x
Wisconsin Universities 0.93% 2.33x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male