Dstillery Audiences

FREE PEOPLE

Audience Size: 50.8 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 50.8 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Office Reopening Researchers.

Interest Composition Index
Office Reopening Researchers 3.89% 3.29x
Post COVID-19 Restaurant Reopening Researchers 2.59% 2.98x
E-cycling Enthusiasts 6.48% 2.92x
Thrift Store Shoppers 4.66% 2.85x
Menopause Researchers 4.15% 2.81x
Indian Food Enthusiasts 3.89% 2.79x
Ivy League College Researchers 3.11% 2.72x
School Closings Updates Readers 2.33% 2.72x
Yale University Fans 4.40% 2.68x
Readers of Italian Content 4.92% 2.68x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 16.75% 116.72x
Bonobos 5.63% 100.78x
Zara 9.27% 97.91x
Club Monaco 3.19% 82.70x
Lorna Jane 2.61% 81.62x
The North Face 7.79% 74.26x
Patagonia 3.57% 71.42x
Anthropologie 18.26% 69.42x
LL Bean 2.78% 55.68x
Lululemon 13.97% 55.25x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Teaching Tools for Kids.

Content Affinity Composition Index
Teaching Tools for Kids 1.81% 6.61x
Fashion Cluster 2.59% 5.71x
Science Education & Resources 0.78% 4.89x
Southern California Tourism 0.14% 4.08x
Math Reference 2.33% 3.87x
Washington D.C. Hotels 0.03% 3.59x
Anime 0.78% 3.48x
Travel Adventure 1.30% 3.39x
New York City Real Estate Research Cluster 1.04% 3.35x
New York City Family & Activity Cluster 3.11% 3.34x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female