Dstillery Audiences

FREE PEOPLE

Audience Size: 18.9 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is French Language Learners.

Interest Composition Index
French Language Learners 9.46% 5.85x
Italian Mens National Soccer Team Fans 9.46% 5.73x
Washington Skiers and Snowboarders 10.81% 5.31x
Readers of Vietnamese Content 6.76% 4.50x
Classical Music Enthusiasts 6.76% 4.31x
Work Visa Researchers 5.41% 4.27x
Social Distancing Content Readers 4.05% 4.22x
College Matching Resource Readers 12.16% 4.09x
Readers of Tamil Content 6.76% 3.85x
Photography Enthusiasts 5.13% 3.82x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 19.51% 112.16x
Bonobos 6.26% 101.52x
Club Monaco 4.66% 98.62x
Zara 10.40% 92.37x
Anthropologie 25.72% 82.16x
The North Face 9.32% 69.46x
LL Bean 4.50% 62.09x
Urban Outfitters 12.94% 61.21x
Lululemon 16.87% 60.79x
Patagonia 3.31% 58.78x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 5.41% 4.33x
Southern California Tourism 0.14% 4.08x
Online Directories 10.81% 3.96x
Theme Park Tourism 1.57% 3.74x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 9.46% 3.63x
Washington D.C. Hotels 0.03% 3.59x
Writing Tools & Citation 2.70% 3.34x
Upstate New York Local Information Cluster 4.05% 3.15x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.52% 3.10x
North Carolina 4.05% 2.78x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female