Dstillery Audiences

FREE PEOPLE

Audience Size: 413.9 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 413.9 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 4.06% 2.01x
Ballet Enthusiasts 4.59% 1.99x
New York City Events Researchers 4.29% 1.98x
Los Angeles Mass Transit Commuters 5.13% 1.97x
Trendy Denim Shoppers 3.92% 1.91x
Santa Monica Trip Planners 4.70% 1.90x
Los Angeles Trip Planners 4.61% 1.90x
Real Estate Decision Makers 4.31% 1.86x
Shared Work Space Researchers 4.31% 1.84x
California Trip Planners 4.18% 1.84x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 5.34% 64.67x
Madewell 21.70% 45.35x
Bonobos 11.57% 39.97x
Anthropologie 18.05% 38.75x
Lorna Jane 3.94% 36.82x
Columbia 9.47% 36.14x
Club Monaco 8.62% 35.98x
Calvin Klein 3.18% 35.88x
Zara 17.46% 34.61x
The North Face 12.98% 32.76x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.09% 7.36x
Office Furniture Design 0.11% 5.94x
Franchising 0.07% 4.77x
Institutional Investing 0.25% 4.46x
Aid Groups 0.27% 4.30x
Meeting Planning & Hotels 0.14% 4.12x
Scuba Diving 0.05% 3.86x
Tattoos & Costumes 0.07% 3.78x
Washington D.C. Hotels 0.03% 3.59x
Hipster Clothing 0.09% 3.48x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male