Dstillery Audiences

FREE PEOPLE

Audience Size: 25.8 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 3.57% 7.68x
Men's Shoe Shoppers 7.14% 7.64x
United Nations Donors 5.36% 6.27x
Home Interior Design Enthusiasts 5.36% 6.13x
Crypto Market Investors 6.25% 6.04x
Luxury Retail Researchers 4.46% 5.97x
Korean Food Enthusiasts 5.36% 5.88x
Western Canada Skiers and Snowboarders 5.36% 5.51x
Burger Enthusiast 6.25% 5.41x
SEO Specialists 6.25% 5.23x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 18.72% 130.95x
Bonobos 7.20% 113.23x
Anthropologie 23.81% 91.99x
Zara 9.86% 89.98x
The North Face 10.52% 87.84x
Urban Outfitters 14.06% 68.33x
Lululemon 18.49% 67.60x
Ann Taylor 7.09% 61.68x
Hugo Boss 9.52% 60.27x
Patagonia 3.65% 58.25x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 3.57% 4.26x
Southern California Tourism 0.14% 4.08x
Stay at Home Mom 2.68% 3.91x
Online Mini Game Players 0.28% 3.89x
Smart Travel 0.60% 3.89x
Washington D.C. Hotels 0.03% 3.59x
Rochester New York Cluster 1.79% 3.52x
Quebec Vacations 0.19% 3.32x
Wisconsin Local Research Cluster 1.79% 3.25x
Online Quiz & List Readers 1.79% 2.93x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female