Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 50.8 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Office Reopening Researchers.
| Interest | Composition | Index |
| Office Reopening Researchers | 3.89% | 3.29x |
| Post COVID-19 Restaurant Reopening Researchers | 2.59% | 2.98x |
| E-cycling Enthusiasts | 6.48% | 2.92x |
| Thrift Store Shoppers | 4.66% | 2.85x |
| Menopause Researchers | 4.15% | 2.81x |
| Indian Food Enthusiasts | 3.89% | 2.79x |
| Ivy League College Researchers | 3.11% | 2.72x |
| School Closings Updates Readers | 2.33% | 2.72x |
| Yale University Fans | 4.40% | 2.68x |
| Readers of Italian Content | 4.92% | 2.68x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Madewell.
| Location | Composition | Index |
| Madewell | 16.75% | 116.72x |
| Bonobos | 5.63% | 100.78x |
| Zara | 9.27% | 97.91x |
| Club Monaco | 3.19% | 82.70x |
| Lorna Jane | 2.61% | 81.62x |
| The North Face | 7.79% | 74.26x |
| Patagonia | 3.57% | 71.42x |
| Anthropologie | 18.26% | 69.42x |
| LL Bean | 2.78% | 55.68x |
| Lululemon | 13.97% | 55.25x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Teaching Tools for Kids.
| Content Affinity | Composition | Index |
| Teaching Tools for Kids | 1.81% | 6.61x |
| Fashion Cluster | 2.59% | 5.71x |
| Science Education & Resources | 0.78% | 4.89x |
| Southern California Tourism | 0.14% | 4.08x |
| Math Reference | 2.33% | 3.87x |
| Washington D.C. Hotels | 0.03% | 3.59x |
| Anime | 0.78% | 3.48x |
| Travel Adventure | 1.30% | 3.39x |
| New York City Real Estate Research Cluster | 1.04% | 3.35x |
| New York City Family & Activity Cluster | 3.11% | 3.34x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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