Dstillery Audiences

FREE PEOPLE

Audience Size: 34.7 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 5.26% 4.36x
Restaurant Menu Researchers 4.86% 3.40x
Trendy Shoe Shoppers 4.86% 3.14x
Western Canada Skiers and Snowboarders 3.71% 3.13x
United Nations Donors 4.29% 3.09x
New York City Events Researchers 4.00% 3.09x
Travel Book Readers 3.43% 3.01x
Portugal Trip Planners 6.29% 2.99x
Netherlands Trip Planners 4.29% 2.97x
Teaching Resources Researchers 5.71% 2.89x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 15.41% 118.04x
Lorna Jane 2.44% 116.46x
Club Monaco 3.43% 105.05x
Zara 8.61% 97.34x
Bonobos 5.47% 92.14x
The North Face 8.69% 82.39x
Anthropologie 20.22% 78.98x
Uniqlo 3.03% 77.55x
Urban Outfitters 13.34% 64.66x
Patagonia 3.77% 62.83x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 1.43% 6.17x
Smart Travel 0.86% 5.37x
Photography 2.00% 5.36x
Private Aviation 0.86% 4.83x
Southern California Tourism 0.14% 4.08x
Online Mini Game Players 0.28% 3.89x
NYC Tourist Attractions 0.57% 3.88x
Latin American News 0.86% 3.61x
Washington D.C. Hotels 0.03% 3.59x
Australia & New Zealand Media 0.57% 3.57x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male