Dstillery Audiences

FREE PEOPLE

Audience Size: 181.4 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 181.4 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is World Spa Day Researchers.

Interest Composition Index
World Spa Day Researchers 0.48% 3.99x
Caribbean Destination Reopening Researchers 2.41% 3.28x
Lunar New Year Researchers 1.51% 3.00x
Small Business Administration Cares Act Researchers 2.56% 2.85x
SEO Specialists 4.22% 2.79x
New York City Events Researchers 2.41% 2.78x
Ballet Enthusiasts 3.31% 2.69x
Social Distancing Content Readers 1.51% 2.68x
Telemedicine Content Readers 1.05% 2.58x
Italy Trip Planners 2.71% 2.49x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 1.40% 37.73x
Madewell 23.22% 29.89x
Lorna Jane 4.92% 27.44x
Bonobos 7.35% 26.81x
Zara 10.96% 25.05x
Club Monaco 3.84% 21.03x
Anthropologie 24.34% 19.83x
Intermix 1.83% 19.45x
The North Face 9.73% 19.21x
Calvin Klein 1.22% 17.35x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.90% 5.06x
Philippines News 0.75% 4.67x
Backpacking 0.60% 4.32x
Southern California Tourism 0.14% 4.08x
Pac 12 Sports 0.24% 3.90x
Ireland Cluster 0.30% 3.87x
Washington D.C. Hotels 0.03% 3.59x
Personal Investment & Advisor Researchers 0.30% 3.53x
College Planning 0.75% 3.40x
Dial-Up Internet 0.30% 3.12x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male