Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 366.9 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.10% | 2.70x |
| Ballet Enthusiasts | 4.92% | 2.40x |
| Home Interior Design Enthusiasts | 4.23% | 2.28x |
| Online Grocery Shoppers | 5.05% | 2.26x |
| E-cycling Enthusiasts | 4.92% | 2.24x |
| Mens Business Clothes Shoppers | 3.86% | 2.11x |
| Men's Shoe Shoppers | 3.90% | 2.08x |
| Los Angeles Trip Planners | 4.69% | 2.08x |
| Western Canada Skiers and Snowboarders | 2.99% | 2.06x |
| Canada Trip Planners | 2.85% | 2.04x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Curious about what else the Free People audience is interested in?
Sign Up
APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Topshop.
| Location | Composition | Index |
| Topshop | 4.81% | 71.11x |
| Madewell | 20.04% | 48.68x |
| Bonobos | 10.99% | 42.14x |
| Lorna Jane | 3.58% | 41.86x |
| Columbia | 8.71% | 39.84x |
| Anthropologie | 21.61% | 39.22x |
| Zara | 16.97% | 37.81x |
| Calvin Klein | 3.02% | 37.31x |
| Club Monaco | 8.03% | 37.11x |
| The North Face | 13.34% | 36.06x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Want to find more of the Free People audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Quebec Vacations.
| Content Affinity | Composition | Index |
| Quebec Vacations | 0.28% | 5.08x |
| Institutional Investing | 0.23% | 4.68x |
| Philanthropy - Nonprofits | 0.12% | 4.67x |
| Bathrooms & Plumbing | 0.41% | 4.42x |
| Meeting Planning & Hotels | 0.14% | 4.38x |
| French Canadian Cluster | 0.14% | 4.12x |
| National Parks | 0.46% | 4.00x |
| Art News & Products | 0.23% | 3.91x |
| Higher-End Fashion Brands | 0.09% | 3.78x |
| International Travel | 0.14% | 3.74x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Want to see more of the Content Affinities the Free People audience visits?
Sign Up
DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Free People audience?
Sign Up