Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 5.26% | 4.36x |
| Restaurant Menu Researchers | 4.86% | 3.40x |
| Trendy Shoe Shoppers | 4.86% | 3.14x |
| Western Canada Skiers and Snowboarders | 3.71% | 3.13x |
| United Nations Donors | 4.29% | 3.09x |
| New York City Events Researchers | 4.00% | 3.09x |
| Travel Book Readers | 3.43% | 3.01x |
| Portugal Trip Planners | 6.29% | 2.99x |
| Netherlands Trip Planners | 4.29% | 2.97x |
| Teaching Resources Researchers | 5.71% | 2.89x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Madewell.
| Location | Composition | Index |
| Madewell | 15.41% | 118.04x |
| Lorna Jane | 2.44% | 116.46x |
| Club Monaco | 3.43% | 105.05x |
| Zara | 8.61% | 97.34x |
| Bonobos | 5.47% | 92.14x |
| The North Face | 8.69% | 82.39x |
| Anthropologie | 20.22% | 78.98x |
| Uniqlo | 3.03% | 77.55x |
| Urban Outfitters | 13.34% | 64.66x |
| Patagonia | 3.77% | 62.83x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 1.43% | 6.17x |
| Smart Travel | 0.86% | 5.37x |
| Photography | 2.00% | 5.36x |
| Private Aviation | 0.86% | 4.83x |
| Southern California Tourism | 0.14% | 4.08x |
| Online Mini Game Players | 0.28% | 3.89x |
| NYC Tourist Attractions | 0.57% | 3.88x |
| Latin American News | 0.86% | 3.61x |
| Washington D.C. Hotels | 0.03% | 3.59x |
| Australia & New Zealand Media | 0.57% | 3.57x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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