Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 56.5 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Business Filing Researchers.
| Interest | Composition | Index |
| Business Filing Researchers | 7.96% | 4.86x |
| Yale University Fans | 6.47% | 4.81x |
| Tutoring Resources Researchers | 7.46% | 4.76x |
| SEO Specialists | 6.47% | 4.56x |
| Real Estate Decision Makers | 6.97% | 4.53x |
| Business Communication Product Researchers | 6.97% | 4.37x |
| Restaurant Supply Shoppers | 5.26% | 4.36x |
| Western Canada Skiers and Snowboarders | 5.47% | 4.21x |
| San Diego Activities Researchers | 6.47% | 4.08x |
| Budget Small Business Researchers | 5.97% | 3.96x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.28% | 33.26x |
| Joe's Jeans | 0.38% | 30.42x |
| White House Black Market | 18.39% | 30.35x |
| Banana Republic | 19.54% | 26.96x |
| Chicos | 16.09% | 23.72x |
| Gap | 16.09% | 20.94x |
| H&M | 11.49% | 19.53x |
| The Childrens Place | 17.24% | 17.39x |
| Everlane | 0.12% | 16.47x |
| Johnston and Murphy | 0.04% | 15.29x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 1.99% | 5.75x |
| Teaching Tools for Kids | 2.49% | 5.67x |
| Motorsport Equipment | 1.49% | 4.62x |
| LGBTQ Advocacy | 2.49% | 4.22x |
| Southern California Tourism | 0.14% | 4.08x |
| Online Mini Game Players | 0.28% | 3.89x |
| Travel Adventure | 1.99% | 3.84x |
| University Research | 4.48% | 3.81x |
| Latin American Spanish Language News | 1.49% | 3.78x |
| Washington D.C. Hotels | 0.03% | 3.59x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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