Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is French Language Learners.
| Interest | Composition | Index |
| French Language Learners | 9.46% | 5.85x |
| Italian Mens National Soccer Team Fans | 9.46% | 5.73x |
| Washington Skiers and Snowboarders | 10.81% | 5.31x |
| Readers of Vietnamese Content | 6.76% | 4.50x |
| Classical Music Enthusiasts | 6.76% | 4.31x |
| Work Visa Researchers | 5.41% | 4.27x |
| Social Distancing Content Readers | 4.05% | 4.22x |
| College Matching Resource Readers | 12.16% | 4.09x |
| Readers of Tamil Content | 6.76% | 3.85x |
| Photography Enthusiasts | 5.13% | 3.82x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Madewell.
| Location | Composition | Index |
| Madewell | 19.51% | 112.16x |
| Bonobos | 6.26% | 101.52x |
| Club Monaco | 4.66% | 98.62x |
| Zara | 10.40% | 92.37x |
| Anthropologie | 25.72% | 82.16x |
| The North Face | 9.32% | 69.46x |
| LL Bean | 4.50% | 62.09x |
| Urban Outfitters | 12.94% | 61.21x |
| Lululemon | 16.87% | 60.79x |
| Patagonia | 3.31% | 58.78x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 5.41% | 4.33x |
| Southern California Tourism | 0.14% | 4.08x |
| Online Directories | 10.81% | 3.96x |
| Theme Park Tourism | 1.57% | 3.74x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 9.46% | 3.63x |
| Washington D.C. Hotels | 0.03% | 3.59x |
| Writing Tools & Citation | 2.70% | 3.34x |
| Upstate New York Local Information Cluster | 4.05% | 3.15x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.52% | 3.10x |
| North Carolina | 4.05% | 2.78x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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