Dstillery Audiences

FREE PEOPLE

Audience Size: 359.7 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 359.7 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 5.65x
Work Hard, Play Hard Travelers 0.31% 2.86x
New York City Events Researchers 4.07% 2.24x
Ballet Enthusiasts 3.58% 1.94x
New Orleans Trip Planners 2.79% 1.91x
Online Grocery Shoppers 3.63% 1.90x
Jazz Festival Enthusiasts 2.72% 1.90x
Podcast Listeners 2.49% 1.87x
New York City Fine Theatre Enthusiasts 2.30% 1.84x
New Orleans Activities Researchers 2.30% 1.84x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 22.60% 63.03x
Topshop 2.57% 56.83x
Kate Spade 15.70% 48.94x
Club Monaco 7.50% 42.65x
Columbia 9.08% 41.41x
Bonobos 6.80% 39.66x
Anthropologie 25.62% 37.37x
Everlane 0.66% 36.63x
Zara 13.29% 33.54x
Calvin Klein 3.65% 33.20x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 31.16x
Sports - Skiing, Snowboarding 0.02% 13.94x
Fashion & Cosmetics 0.03% 11.94x
Home Décor, Furniture, & Decorating 0.02% 11.65x
Environmental Conservation 0.05% 11.30x
Quebec Hunting & Outdoors Cluster 0.01% 10.98x
Canadian Construction & Renovation Research Cluster 0.03% 10.66x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.66x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 9.83x
Quinceanera Planning 0.03% 9.62x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male