Dstillery Audiences

FREE PEOPLE

Audience Size: 362 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 362 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 5.72% 2.88x
Work Hard, Play Hard Travelers 0.31% 2.86x
New York City Events Researchers 4.93% 2.58x
Online Grocery Shoppers 5.69% 2.47x
Los Angeles Mass Transit Commuters 6.05% 2.44x
Los Angeles Trip Planners 5.66% 2.41x
Venture Capitalists 4.27% 2.30x
E-cycling Enthusiasts 4.97% 2.29x
Luxury Womens Brands Shoppers 4.37% 2.25x
Real Estate Decision Makers 5.06% 2.24x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 5.24% 59.14x
Madewell 20.11% 45.74x
Bonobos 11.52% 37.96x
Anthropologie 9.49% 37.87x
Columbia 10.02% 35.09x
Calvin Klein 2.89% 33.43x
Zara 15.10% 32.54x
Club Monaco 7.80% 31.91x
Supreme 0.82% 31.77x
Lorna Jane 2.88% 30.87x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.13% 5.75x
French News & Gossip Cluster 0.16% 5.55x
Human Resources & Employee Management 0.20% 4.67x
Shipping & Logistics 0.10% 4.32x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.13% 3.91x
Philanthropy - Nonprofits 0.13% 3.91x
French Canadian Cluster 0.10% 3.64x
Washington D.C. Hotels 0.03% 3.59x
Los Angeles Cluster 0.07% 3.55x
Turkey & Iran Cluster 0.07% 3.54x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male