Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 234.2 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.01% | 2.89x |
| Work Hard, Play Hard Travelers | 0.31% | 2.86x |
| Ballet Enthusiasts | 3.81% | 2.79x |
| New York Trip Planners | 3.36% | 2.40x |
| Home Interior Design Enthusiasts | 3.05% | 2.39x |
| Men's Shoe Shoppers | 2.96% | 2.20x |
| Online Grocery Shoppers | 5.94% | 2.15x |
| Miami Trip Planners | 3.01% | 2.12x |
| Last Minute Travelers | 2.70% | 2.11x |
| Media Buying Professionals | 2.11% | 2.07x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 10.35% | 87.64x |
| Everlane | 0.87% | 78.97x |
| Madewell | 13.61% | 66.78x |
| Kate Spade | 13.90% | 63.17x |
| Calvin Klein | 6.62% | 58.11x |
| Columbia | 7.19% | 55.21x |
| Intermix | 5.00% | 49.50x |
| Michael Kors | 12.51% | 49.01x |
| Levi Strauss | 6.20% | 46.56x |
| Eddie Bauer | 7.82% | 44.79x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.22% | 4.21x |
| Savannah Georgia News | 0.73% | 4.03x |
| Film Production | 0.36% | 3.59x |
| NYC Tourist Attractions | 2.31% | 3.56x |
| Pacific Northwest Information Research Cluster | 2.05% | 3.47x |
| New York City Real Estate Research Cluster | 1.34% | 3.42x |
| Wisconsin Universities | 1.58% | 3.37x |
| Marketing Professionals | 0.73% | 3.26x |
| Hipster Clothing | 0.15% | 3.25x |
| Mobile Industry Information | 0.24% | 3.15x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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