Dstillery Audiences

FREE PEOPLE

Audience Size: 74.3 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 74.3 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Modern Art Museum Researchers.

Interest Composition Index
Modern Art Museum Researchers 3.06% 3.50x
Ballet Enthusiasts 4.15% 3.11x
Getaways Researchers 2.18% 2.94x
New York City Events Researchers 3.06% 2.91x
Budget Small Business Researchers 3.93% 2.86x
Charitable Organization Researchers 2.40% 2.77x
Financial Advisors 4.37% 2.67x
Elite Cycling Gear Shoppers 3.49% 2.66x
Electric Vehicle Shoppers 4.59% 2.60x
Mens Business Clothes Shoppers 1.31% 2.60x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 1.25% 82.63x
Madewell 21.78% 62.11x
Lorna Jane 4.01% 52.98x
Zara 10.49% 51.77x
Bonobos 6.07% 48.91x
Club Monaco 3.93% 46.70x
Calvin Klein 1.43% 42.99x
The North Face 10.20% 40.23x
Anthropologie 22.51% 39.21x
LL Bean 3.52% 33.89x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.31% 7.60x
NYC Tourist Attractions 0.66% 4.53x
Wisconsin Universities 2.40% 4.15x
Southern California Tourism 0.14% 4.08x
Vegetarian Diet 0.62% 3.92x
Washington D.C. Hotels 0.03% 3.59x
Math Education 0.44% 3.54x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.39% 3.37x
K-12 Teacher Resources 0.66% 3.06x
Sports - Climbing, Non-traditional 0.62% 2.81x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male