Dstillery Audiences

FREE PEOPLE

Audience Size: 324.7 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 324.7 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.31% 2.86x
New York City Events Researchers 3.71% 2.59x
Online Grocery Shoppers 3.98% 2.49x
Ballet Enthusiasts 3.44% 2.43x
Seattle Trip Planners 3.95% 2.26x
Mens Business Clothes Shoppers 2.88% 2.20x
Gonzaga Bulldogs Fans 2.53% 2.20x
Luxury Womens Brands Shoppers 2.80% 2.16x
Venture Capitalists 2.50% 2.10x
Real Estate Decision Makers 3.95% 2.09x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 20.90% 73.73x
Kate Spade 17.44% 68.85x
Club Monaco 7.98% 61.44x
Topshop 1.22% 57.04x
Everlane 0.81% 55.02x
Columbia 8.79% 47.89x
Bonobos 3.53% 42.67x
Calvin Klein 5.30% 41.81x
Intermix 4.61% 37.83x
Levi Strauss 5.59% 35.92x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is International Travel.

Content Affinity Composition Index
International Travel 0.22% 3.93x
Marketing Professionals 0.89% 3.55x
New York City Real Estate Research Cluster 1.67% 3.50x
Brazil & Portugal News 0.19% 3.48x
Men's Dress Shirt Shopping 0.30% 3.32x
NYC Tourist Attractions 2.31% 3.17x
Vermont Cluster 0.46% 2.85x
Pacific Northwest Information Research Cluster 2.02% 2.83x
Higher-End Fashion Brands 0.24% 2.63x
Film Production 0.30% 2.58x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male