Dstillery Audiences

FREE PEOPLE

Audience Size: 181.1 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 181.1 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 7.63% 5.68x
Lawyers 7.63% 5.34x
Charitable Organization Researchers 7.63% 4.94x
Executive Travelers 5.93% 4.88x
Landscape Architects 5.93% 4.85x
Restaurant Researchers 5.93% 4.57x
Ballet Enthusiasts 5.08% 4.50x
Restaurant Supply Shoppers 5.26% 4.36x
Business Communication Product Researchers 6.78% 4.35x
Wine Lovers 5.93% 4.32x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 3.56% 107.97x
Madewell 20.29% 62.35x
Lorna Jane 3.13% 59.98x
Columbia 7.11% 54.30x
Bonobos 8.70% 54.08x
Club Monaco 6.90% 50.83x
Zara 15.78% 50.55x
Calvin Klein 2.59% 50.13x
The North Face 12.38% 49.48x
Anthropologie 25.72% 45.98x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.23% 5.64x
Canada General Information Seeker Cluster 2.54% 5.14x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 4.24% 5.03x
Numerology & Astrology 0.92% 5.02x
Psychics & Horoscopes 4.24% 4.90x
US Cycling 2.54% 4.73x
Dubai Travel 2.54% 4.21x
Southern California Tourism 0.14% 4.08x
Online Mini Game Players 0.28% 3.89x
Fashion Cluster 1.69% 3.81x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male