Dstillery Audiences

FREE PEOPLE

Audience Size: 11.9 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.56% 2.71x
Jamband Fans 2.75% 2.43x
Online Grocery Shoppers 6.33% 2.39x
Venture Capitalists 2.07% 2.35x
Luxury Retail Researchers 2.29% 2.34x
Men's Shoe Shoppers 2.21% 2.31x
SEO Specialists 1.86% 2.26x
Media Buying Professionals 1.70% 2.23x
Restaurant Researchers 1.67% 2.22x
Australia Trip Planners 1.83% 2.20x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is J. Crew.

Location Composition Index
J. Crew 17.07% 40.02x
Banana Republic 13.75% 26.86x
Brooks Brothers 6.84% 14.79x
REI 4.52% 9.70x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.24% 4.11x
NYC Tourist Attractions 2.21% 3.83x
Pacific Northwest Information Research Cluster 1.37% 3.22x
LGBTQ Advocacy 1.35% 3.04x
Marketing Professionals 0.57% 2.98x
Wisconsin Local Research Cluster 1.19% 2.89x
New York City Education & News Cluster 1.29% 2.87x
Austin Cluster 1.00% 2.81x
European Museums, Restaurants & Events 0.40% 2.78x
Los Angeles Tourism 1.48% 2.70x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.