Dstillery Audiences

FREE PEOPLE

Audience Size: 234.2 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 234.2 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.01% 2.89x
Work Hard, Play Hard Travelers 0.31% 2.86x
Ballet Enthusiasts 3.81% 2.79x
New York Trip Planners 3.36% 2.40x
Home Interior Design Enthusiasts 3.05% 2.39x
Men's Shoe Shoppers 2.96% 2.20x
Online Grocery Shoppers 5.94% 2.15x
Miami Trip Planners 3.01% 2.12x
Last Minute Travelers 2.70% 2.11x
Media Buying Professionals 2.11% 2.07x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Club Monaco.

Location Composition Index
Club Monaco 10.35% 87.64x
Everlane 0.87% 78.97x
Madewell 13.61% 66.78x
Kate Spade 13.90% 63.17x
Calvin Klein 6.62% 58.11x
Columbia 7.19% 55.21x
Intermix 5.00% 49.50x
Michael Kors 12.51% 49.01x
Levi Strauss 6.20% 46.56x
Eddie Bauer 7.82% 44.79x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.22% 4.21x
Savannah Georgia News 0.73% 4.03x
Film Production 0.36% 3.59x
NYC Tourist Attractions 2.31% 3.56x
Pacific Northwest Information Research Cluster 2.05% 3.47x
New York City Real Estate Research Cluster 1.34% 3.42x
Wisconsin Universities 1.58% 3.37x
Marketing Professionals 0.73% 3.26x
Hipster Clothing 0.15% 3.25x
Mobile Industry Information 0.24% 3.15x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male