Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Mac Users.
| Interest | Composition | Index |
| Mac Users | 1.35% | 3.84x |
| Modern Art Museum Researchers | 3.03% | 3.80x |
| Orlando Activities Researchers | 0.45% | 3.63x |
| Ivy League College Researchers | 0.67% | 3.50x |
| Advertising Professionals | 2.02% | 3.29x |
| Executive and C-Suite | 2.02% | 3.19x |
| Techies | 2.69% | 3.09x |
| Opera Enthusiasts | 6.73% | 3.05x |
| St Patricks Day Celebrators | 2.36% | 3.04x |
| Office Supply Shoppers | 1.35% | 3.04x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Madewell.
| Location | Composition | Index |
| Madewell | 14.26% | 104.44x |
| Bonobos | 5.73% | 98.65x |
| Anthropologie | 16.87% | 75.59x |
| The North Face | 5.66% | 74.05x |
| Club Monaco | 2.55% | 65.86x |
| Kate Spade | 5.26% | 63.60x |
| Lululemon | 17.35% | 62.49x |
| Ann Taylor | 4.97% | 58.28x |
| Lorna Jane | 2.14% | 57.92x |
| J. Crew | 14.57% | 56.54x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.14% | 4.08x |
| Asia Travel | 1.01% | 4.07x |
| Latin American Spanish Language News | 1.01% | 3.69x |
| Washington D.C. Hotels | 0.03% | 3.59x |
| Assorted Topics (Events, Tickets, Fitness) | 0.67% | 3.43x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.67% | 3.37x |
| Small Business Resources | 1.35% | 3.16x |
| Pacific Northwest Sports & News Cluster | 0.45% | 3.11x |
| Healthcare - Dermatology & Aging | 0.45% | 2.84x |
| Apartment & Community Real Estate Researchers | 0.04% | 2.77x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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