Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 3.57% | 7.68x |
| Men's Shoe Shoppers | 7.14% | 7.64x |
| United Nations Donors | 5.36% | 6.27x |
| Home Interior Design Enthusiasts | 5.36% | 6.13x |
| Crypto Market Investors | 6.25% | 6.04x |
| Luxury Retail Researchers | 4.46% | 5.97x |
| Korean Food Enthusiasts | 5.36% | 5.88x |
| Western Canada Skiers and Snowboarders | 5.36% | 5.51x |
| Burger Enthusiast | 6.25% | 5.41x |
| SEO Specialists | 6.25% | 5.23x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Madewell.
| Location | Composition | Index |
| Madewell | 18.72% | 130.95x |
| Bonobos | 7.20% | 113.23x |
| Anthropologie | 23.81% | 91.99x |
| Zara | 9.86% | 89.98x |
| The North Face | 10.52% | 87.84x |
| Urban Outfitters | 14.06% | 68.33x |
| Lululemon | 18.49% | 67.60x |
| Ann Taylor | 7.09% | 61.68x |
| Hugo Boss | 9.52% | 60.27x |
| Patagonia | 3.65% | 58.25x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Small Business Resources.
| Content Affinity | Composition | Index |
| Small Business Resources | 3.57% | 4.26x |
| Southern California Tourism | 0.14% | 4.08x |
| Stay at Home Mom | 2.68% | 3.91x |
| Online Mini Game Players | 0.28% | 3.89x |
| Smart Travel | 0.60% | 3.89x |
| Washington D.C. Hotels | 0.03% | 3.59x |
| Rochester New York Cluster | 1.79% | 3.52x |
| Quebec Vacations | 0.19% | 3.32x |
| Wisconsin Local Research Cluster | 1.79% | 3.25x |
| Online Quiz & List Readers | 1.79% | 2.93x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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