Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 74.3 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Modern Art Museum Researchers.
| Interest | Composition | Index |
| Modern Art Museum Researchers | 3.06% | 3.50x |
| Ballet Enthusiasts | 4.15% | 3.11x |
| Getaways Researchers | 2.18% | 2.94x |
| New York City Events Researchers | 3.06% | 2.91x |
| Budget Small Business Researchers | 3.93% | 2.86x |
| Charitable Organization Researchers | 2.40% | 2.77x |
| Financial Advisors | 4.37% | 2.67x |
| Elite Cycling Gear Shoppers | 3.49% | 2.66x |
| Electric Vehicle Shoppers | 4.59% | 2.60x |
| Mens Business Clothes Shoppers | 1.31% | 2.60x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.25% | 82.63x |
| Madewell | 21.78% | 62.11x |
| Lorna Jane | 4.01% | 52.98x |
| Zara | 10.49% | 51.77x |
| Bonobos | 6.07% | 48.91x |
| Club Monaco | 3.93% | 46.70x |
| Calvin Klein | 1.43% | 42.99x |
| The North Face | 10.20% | 40.23x |
| Anthropologie | 22.51% | 39.21x |
| LL Bean | 3.52% | 33.89x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.31% | 7.60x |
| NYC Tourist Attractions | 0.66% | 4.53x |
| Wisconsin Universities | 2.40% | 4.15x |
| Southern California Tourism | 0.14% | 4.08x |
| Vegetarian Diet | 0.62% | 3.92x |
| Washington D.C. Hotels | 0.03% | 3.59x |
| Math Education | 0.44% | 3.54x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.39% | 3.37x |
| K-12 Teacher Resources | 0.66% | 3.06x |
| Sports - Climbing, Non-traditional | 0.62% | 2.81x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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