Dstillery Audiences

FREE PEOPLE

Audience Size: 364.6 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 364.6 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 5.65x
Work Hard, Play Hard Travelers 0.31% 2.86x
Online Grocery Shoppers 6.05% 2.12x
Real Estate Decision Makers 4.99% 1.80x
New York City Events Researchers 4.55% 1.74x
Los Angeles Trip Planners 4.67% 1.73x
Ballet Enthusiasts 4.48% 1.72x
Luxury Retail Researchers 4.42% 1.70x
Thrift Store Shoppers 4.20% 1.70x
Las Vegas Nightlife Researchers 4.95% 1.69x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 4.28% 59.35x
Madewell 24.23% 54.29x
Anthropologie 16.76% 45.36x
Columbia 9.90% 38.00x
Bonobos 9.53% 37.74x
Zara 13.95% 33.44x
Club Monaco 6.57% 32.47x
Kate Spade 14.12% 32.01x
Calvin Klein 2.73% 30.57x
The North Face 10.19% 29.45x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 32.04x
Sports - Skiing, Snowboarding 0.02% 13.94x
Fashion & Cosmetics 0.03% 11.94x
Home Décor, Furniture, & Decorating 0.02% 11.65x
Environmental Conservation 0.05% 11.30x
Quebec Hunting & Outdoors Cluster 0.01% 10.98x
Canadian Construction & Renovation Research Cluster 0.03% 10.66x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.54x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 10.31x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 9.83x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male