Dstillery Audiences

FREE PEOPLE

Audience Size: 42.9 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Mac Users.

Interest Composition Index
Mac Users 1.35% 3.84x
Modern Art Museum Researchers 3.03% 3.80x
Orlando Activities Researchers 0.45% 3.63x
Ivy League College Researchers 0.67% 3.50x
Advertising Professionals 2.02% 3.29x
Executive and C-Suite 2.02% 3.19x
Techies 2.69% 3.09x
Opera Enthusiasts 6.73% 3.05x
St Patricks Day Celebrators 2.36% 3.04x
Office Supply Shoppers 1.35% 3.04x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Madewell.

Location Composition Index
Madewell 14.26% 104.44x
Bonobos 5.73% 98.65x
Anthropologie 16.87% 75.59x
The North Face 5.66% 74.05x
Club Monaco 2.55% 65.86x
Kate Spade 5.26% 63.60x
Lululemon 17.35% 62.49x
Ann Taylor 4.97% 58.28x
Lorna Jane 2.14% 57.92x
J. Crew 14.57% 56.54x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.14% 4.08x
Asia Travel 1.01% 4.07x
Latin American Spanish Language News 1.01% 3.69x
Washington D.C. Hotels 0.03% 3.59x
Assorted Topics (Events, Tickets, Fitness) 0.67% 3.43x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.67% 3.37x
Small Business Resources 1.35% 3.16x
Pacific Northwest Sports & News Cluster 0.45% 3.11x
Healthcare - Dermatology & Aging 0.45% 2.84x
Apartment & Community Real Estate Researchers 0.04% 2.77x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male