Dstillery Audiences

FREE PEOPLE

Audience Size: 56.5 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 56.5 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 7.96% 4.86x
Yale University Fans 6.47% 4.81x
Tutoring Resources Researchers 7.46% 4.76x
SEO Specialists 6.47% 4.56x
Real Estate Decision Makers 6.97% 4.53x
Business Communication Product Researchers 6.97% 4.37x
Restaurant Supply Shoppers 5.26% 4.36x
Western Canada Skiers and Snowboarders 5.47% 4.21x
San Diego Activities Researchers 6.47% 4.08x
Budget Small Business Researchers 5.97% 3.96x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Supreme.

Location Composition Index
Supreme 0.28% 33.26x
Joe's Jeans 0.38% 30.42x
White House Black Market 18.39% 30.35x
Banana Republic 19.54% 26.96x
Chicos 16.09% 23.72x
Gap 16.09% 20.94x
H&M 11.49% 19.53x
The Childrens Place 17.24% 17.39x
Everlane 0.12% 16.47x
Johnston and Murphy 0.04% 15.29x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Law School.

Content Affinity Composition Index
Law School 1.99% 5.75x
Teaching Tools for Kids 2.49% 5.67x
Motorsport Equipment 1.49% 4.62x
LGBTQ Advocacy 2.49% 4.22x
Southern California Tourism 0.14% 4.08x
Online Mini Game Players 0.28% 3.89x
Travel Adventure 1.99% 3.84x
University Research 4.48% 3.81x
Latin American Spanish Language News 1.49% 3.78x
Washington D.C. Hotels 0.03% 3.59x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male