Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 324.7 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.31% | 2.86x |
| New York City Events Researchers | 3.71% | 2.59x |
| Online Grocery Shoppers | 3.98% | 2.49x |
| Ballet Enthusiasts | 3.44% | 2.43x |
| Seattle Trip Planners | 3.95% | 2.26x |
| Mens Business Clothes Shoppers | 2.88% | 2.20x |
| Gonzaga Bulldogs Fans | 2.53% | 2.20x |
| Luxury Womens Brands Shoppers | 2.80% | 2.16x |
| Venture Capitalists | 2.50% | 2.10x |
| Real Estate Decision Makers | 3.95% | 2.09x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Madewell.
| Location | Composition | Index |
| Madewell | 20.90% | 73.73x |
| Kate Spade | 17.44% | 68.85x |
| Club Monaco | 7.98% | 61.44x |
| Topshop | 1.22% | 57.04x |
| Everlane | 0.81% | 55.02x |
| Columbia | 8.79% | 47.89x |
| Bonobos | 3.53% | 42.67x |
| Calvin Klein | 5.30% | 41.81x |
| Intermix | 4.61% | 37.83x |
| Levi Strauss | 5.59% | 35.92x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 0.22% | 3.93x |
| Marketing Professionals | 0.89% | 3.55x |
| New York City Real Estate Research Cluster | 1.67% | 3.50x |
| Brazil & Portugal News | 0.19% | 3.48x |
| Men's Dress Shirt Shopping | 0.30% | 3.32x |
| NYC Tourist Attractions | 2.31% | 3.17x |
| Vermont Cluster | 0.46% | 2.85x |
| Pacific Northwest Information Research Cluster | 2.02% | 2.83x |
| Higher-End Fashion Brands | 0.24% | 2.63x |
| Film Production | 0.30% | 2.58x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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