Dstillery Audiences

FREE PEOPLE

Audience Size: 124.2 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 124.2 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.45% 3.47x
United Arab Emirates Trip Planners 4.14% 3.38x
Tokyo Trip Planners 2.93% 2.85x
Executive and C-Suite 2.24% 2.81x
Los Angeles Activities Researchers 2.76% 2.79x
Restaurant Menu Researchers 3.10% 2.78x
School Closings Updates Readers 1.55% 2.76x
Ballet Enthusiasts 3.45% 2.64x
Getaways Researchers 2.24% 2.64x
Retail Job Seekers 4.14% 2.60x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 1.07% 47.26x
Madewell 21.05% 39.79x
Bonobos 6.97% 35.41x
Zara 10.15% 33.14x
Lorna Jane 4.13% 32.37x
Club Monaco 3.66% 27.75x
The North Face 9.20% 26.56x
Anthropologie 21.75% 24.76x
Calvin Klein 1.22% 23.53x
Intermix 1.49% 22.17x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.69% 7.18x
Broadway Information 0.86% 5.75x
Legal Information Research Cluster 0.52% 4.39x
New York City Real Estate Research Cluster 1.03% 4.37x
Liberal Media - Political Activism 0.52% 4.21x
Ohio Universities 0.69% 4.15x
Southern California Tourism 0.14% 4.08x
India Bollywood, Weddings & Gossip 1.72% 3.95x
Rhode Island Cluster 1.03% 3.86x
Middle East News 0.30% 3.85x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male