Dstillery Audiences

FREE PEOPLE

Audience Size: 366.9 Thousand Devices

Explore the Free People Audience

Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 366.9 thousand unique devices whose actions qualify for the Free People audience.

Dstillery Crafted Audiences

INTERESTS

The Free People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Free People audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.10% 2.70x
Ballet Enthusiasts 4.92% 2.40x
Home Interior Design Enthusiasts 4.23% 2.28x
Online Grocery Shoppers 5.05% 2.26x
E-cycling Enthusiasts 4.92% 2.24x
Mens Business Clothes Shoppers 3.86% 2.11x
Men's Shoe Shoppers 3.90% 2.08x
Los Angeles Trip Planners 4.69% 2.08x
Western Canada Skiers and Snowboarders 2.99% 2.06x
Canada Trip Planners 2.85% 2.04x
Composition Percentage: The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Free People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Free People audience is Topshop.

Location Composition Index
Topshop 4.81% 71.11x
Madewell 20.04% 48.68x
Bonobos 10.99% 42.14x
Lorna Jane 3.58% 41.86x
Columbia 8.71% 39.84x
Anthropologie 21.61% 39.22x
Zara 16.97% 37.81x
Calvin Klein 3.02% 37.31x
Club Monaco 8.03% 37.11x
The North Face 13.34% 36.06x
Composition Percentage: The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Free People audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.28% 5.08x
Institutional Investing 0.23% 4.68x
Philanthropy - Nonprofits 0.12% 4.67x
Bathrooms & Plumbing 0.41% 4.42x
Meeting Planning & Hotels 0.14% 4.38x
French Canadian Cluster 0.14% 4.12x
National Parks 0.46% 4.00x
Art News & Products 0.23% 3.91x
Higher-End Fashion Brands 0.09% 3.78x
International Travel 0.14% 3.74x
Composition Percentage: The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Free People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male