Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 181.1 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Los Angeles Activities Researchers.
| Interest | Composition | Index |
| Los Angeles Activities Researchers | 7.63% | 5.68x |
| Lawyers | 7.63% | 5.34x |
| Charitable Organization Researchers | 7.63% | 4.94x |
| Executive Travelers | 5.93% | 4.88x |
| Landscape Architects | 5.93% | 4.85x |
| Restaurant Researchers | 5.93% | 4.57x |
| Ballet Enthusiasts | 5.08% | 4.50x |
| Restaurant Supply Shoppers | 5.26% | 4.36x |
| Business Communication Product Researchers | 6.78% | 4.35x |
| Wine Lovers | 5.93% | 4.32x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.56% | 107.97x |
| Madewell | 20.29% | 62.35x |
| Lorna Jane | 3.13% | 59.98x |
| Columbia | 7.11% | 54.30x |
| Bonobos | 8.70% | 54.08x |
| Club Monaco | 6.90% | 50.83x |
| Zara | 15.78% | 50.55x |
| Calvin Klein | 2.59% | 50.13x |
| The North Face | 12.38% | 49.48x |
| Anthropologie | 25.72% | 45.98x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.23% | 5.64x |
| Canada General Information Seeker Cluster | 2.54% | 5.14x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 4.24% | 5.03x |
| Numerology & Astrology | 0.92% | 5.02x |
| Psychics & Horoscopes | 4.24% | 4.90x |
| US Cycling | 2.54% | 4.73x |
| Dubai Travel | 2.54% | 4.21x |
| Southern California Tourism | 0.14% | 4.08x |
| Online Mini Game Players | 0.28% | 3.89x |
| Fashion Cluster | 1.69% | 3.81x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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