Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 2.56% | 2.71x |
| Jamband Fans | 2.75% | 2.43x |
| Online Grocery Shoppers | 6.33% | 2.39x |
| Venture Capitalists | 2.07% | 2.35x |
| Luxury Retail Researchers | 2.29% | 2.34x |
| Men's Shoe Shoppers | 2.21% | 2.31x |
| SEO Specialists | 1.86% | 2.26x |
| Media Buying Professionals | 1.70% | 2.23x |
| Restaurant Researchers | 1.67% | 2.22x |
| Australia Trip Planners | 1.83% | 2.20x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 17.07% | 40.02x |
| Banana Republic | 13.75% | 26.86x |
| Brooks Brothers | 6.84% | 14.79x |
| REI | 4.52% | 9.70x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.24% | 4.11x |
| NYC Tourist Attractions | 2.21% | 3.83x |
| Pacific Northwest Information Research Cluster | 1.37% | 3.22x |
| LGBTQ Advocacy | 1.35% | 3.04x |
| Marketing Professionals | 0.57% | 2.98x |
| Wisconsin Local Research Cluster | 1.19% | 2.89x |
| New York City Education & News Cluster | 1.29% | 2.87x |
| Austin Cluster | 1.00% | 2.81x |
| European Museums, Restaurants & Events | 0.40% | 2.78x |
| Los Angeles Tourism | 1.48% | 2.70x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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