Explore the Free People Audience
Below you'll find more information about the Free People audience, broken down in different categories based on their digital and physical behaviors. These are 359.7 thousand unique devices whose actions qualify for the Free People audience.
INTERESTS
The Free People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Free People audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 5.65x |
| Work Hard, Play Hard Travelers | 0.31% | 2.86x |
| New York City Events Researchers | 4.07% | 2.24x |
| Ballet Enthusiasts | 3.58% | 1.94x |
| New Orleans Trip Planners | 2.79% | 1.91x |
| Online Grocery Shoppers | 3.63% | 1.90x |
| Jazz Festival Enthusiasts | 2.72% | 1.90x |
| Podcast Listeners | 2.49% | 1.87x |
| New York City Fine Theatre Enthusiasts | 2.30% | 1.84x |
| New Orleans Activities Researchers | 2.30% | 1.84x |
Composition Percentage:
The overlap percentage between the Free People audience and the Interest attribute.
Index: A comparison of the Free People audience to the internet population.
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APPAREL RETAILERS
The Free People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Free People audience is Madewell.
| Location | Composition | Index |
| Madewell | 22.60% | 63.03x |
| Topshop | 2.57% | 56.83x |
| Kate Spade | 15.70% | 48.94x |
| Club Monaco | 7.50% | 42.65x |
| Columbia | 9.08% | 41.41x |
| Bonobos | 6.80% | 39.66x |
| Anthropologie | 25.62% | 37.37x |
| Everlane | 0.66% | 36.63x |
| Zara | 13.29% | 33.54x |
| Calvin Klein | 3.65% | 33.20x |
Composition Percentage:
The overlap percentage between the Free People audience and the Location attribute.
Index: A comparison of the Free People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Free People audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 31.16x |
| Sports - Skiing, Snowboarding | 0.02% | 13.94x |
| Fashion & Cosmetics | 0.03% | 11.94x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.65x |
| Environmental Conservation | 0.05% | 11.30x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 10.98x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 10.66x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 10.66x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 9.83x |
| Quinceanera Planning | 0.03% | 9.62x |
Composition Percentage:
The overlap percentage between the Free People audience and the Content Affinity attribute.
Index: A comparison of the Free People audience to the internet population.
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DEMOGRAPHICS
The Free People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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