Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 18.62% | 8.99x |
| School Closings Updates Readers | 5.52% | 7.74x |
| Cape Cod News Readers | 6.90% | 4.75x |
| New England Patriots Fans | 7.59% | 3.98x |
| Summer Festivals and Fairs Visitors | 8.28% | 3.71x |
| Stay-at-Home Parents | 6.21% | 3.62x |
| Vermont Trip Planners | 5.52% | 3.61x |
| Christmas Celebration Researchers | 8.28% | 3.59x |
| Boston Red Sox Fans | 6.21% | 3.44x |
| Northeastern Voters | 5.52% | 3.32x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.68% | 19.17x |
| Charlotte Russe | 1.28% | 18.85x |
| LL Bean | 1.28% | 18.49x |
| Express Outlets | 1.33% | 10.13x |
| Talbots | 4.44% | 9.30x |
| Brooks Brothers | 2.21% | 9.08x |
| Gap | 6.41% | 8.62x |
| Ralph Lauren | 1.65% | 8.38x |
| Lululemon | 2.31% | 8.27x |
| American Eagle Outfitters | 6.04% | 7.47x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 0.74% | 5.36x |
| Boston Cluster | 15.17% | 4.99x |
| New York City Family & Activity Cluster | 2.76% | 4.24x |
| Hudson Valley New York Media | 1.54% | 3.97x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 1.16% | 3.81x |
| Luxury Sneakers | 1.44% | 3.79x |
| Private Aviation | 0.55% | 3.73x |
| Medical Diagnostics | 0.69% | 3.71x |
| Latin American Spanish Language News | 0.77% | 3.56x |
| Data Analysis & Scripting | 0.77% | 3.56x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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