Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 6.74% | 9.22x |
| Cape Cod News Readers | 8.99% | 5.61x |
| Online Grocery Shoppers | 7.87% | 5.07x |
| Travel Book Readers | 4.35% | 4.22x |
| New York City Events Researchers | 4.49% | 4.09x |
| UConn Huskies Fans | 5.62% | 3.87x |
| Major Airline Customers | 6.74% | 3.85x |
| Philadelphia 76ers Fans | 7.87% | 3.78x |
| Boston Bruins Fans | 6.74% | 3.78x |
| Real Estate Decision Makers | 5.62% | 3.68x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.08% | 20.07x |
| Columbia | 0.95% | 14.54x |
| Charlotte Russe | 0.74% | 12.68x |
| Express Outlets | 1.22% | 12.06x |
| Patagonia | 0.47% | 11.81x |
| Ralph Lauren | 1.62% | 11.19x |
| The North Face | 1.01% | 10.26x |
| Banana Republic | 5.62% | 9.38x |
| Gap | 5.28% | 9.04x |
| Brooks Brothers | 1.69% | 8.87x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Coupons.
| Content Affinity | Composition | Index |
| Coupons | 3.37% | 5.43x |
| International Travel | 0.74% | 5.36x |
| Online Quiz & List Readers | 3.37% | 5.05x |
| Northeast Pennsylvania Cluster | 3.37% | 4.69x |
| Philadelphia Cluster | 4.49% | 4.61x |
| Upstate New York Local Information Cluster | 4.49% | 4.54x |
| Washington & Northern Virginia | 2.25% | 3.90x |
| Boston Cluster | 12.36% | 3.76x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 3.37% | 3.67x |
| Connecticut News | 5.62% | 3.66x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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