Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 288.4 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 15.15% | 6.33x |
| Cape Cod News Readers | 8.79% | 4.12x |
| New England Patriots Fans | 7.74% | 3.58x |
| Christmas Celebration Researchers | 8.26% | 3.27x |
| Northeastern Voters | 6.75% | 3.07x |
| Summer Festivals and Fairs Visitors | 6.43% | 2.86x |
| Vermont Trip Planners | 6.54% | 2.85x |
| Mid-Range Grocery Shoppers | 6.58% | 2.73x |
| Boston Bruins Fans | 5.41% | 2.73x |
| UConn Huskies Fans | 5.13% | 2.70x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.68% | 15.95x |
| Talbots | 6.20% | 8.32x |
| Ralph Lauren | 2.00% | 7.99x |
| Dressbarn | 6.72% | 7.84x |
| Express Outlets | 1.36% | 7.27x |
| Abercrombie & Fitch | 4.48% | 7.14x |
| American Eagle Outfitters | 9.84% | 6.99x |
| Brooks Brothers | 4.02% | 6.98x |
| Carhartt | 0.72% | 6.83x |
| Ann Taylor | 2.72% | 6.71x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 37.68x |
| Canadian Construction & Renovation Research Cluster | 0.10% | 31.22x |
| Online Games | 3.20% | 19.96x |
| Sports - Skiing, Snowboarding | 0.03% | 19.66x |
| Washington D.C. Hotels | 0.02% | 18.93x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 13.67x |
| Watches & Jewelry | 0.01% | 12.91x |
| Local & Travel England - North Midlands | 0.03% | 12.43x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 10.51x |
| ISPs & Local Services | 0.03% | 9.59x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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