Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 255.5 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 4.57% | 4.19x |
| Canoeing and Kayaking Enthusiasts | 3.38% | 3.92x |
| Boston Bruins Fans | 3.09% | 3.82x |
| Summer Festivals and Fairs Visitors | 4.57% | 3.54x |
| Boston Trip Planners | 2.35% | 3.11x |
| Boston Red Sox Fans | 2.27% | 3.06x |
| Christmas Celebration Researchers | 8.09% | 3.04x |
| Vermont Trip Planners | 2.85% | 2.72x |
| Northeastern Voters | 2.72% | 2.68x |
| Mid-Range Grocery Shoppers | 3.01% | 2.45x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Curious about what else the Friendly's audience is interested in?
Sign Up
APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.48% | 10.05x |
| J. Crew | 1.53% | 3.59x |
| Brooks Brothers | 1.53% | 3.31x |
| Gymboree | 0.90% | 2.98x |
| The North Face | 0.67% | 2.60x |
| Free People | 0.08% | 2.42x |
| Lululemon | 0.18% | 2.41x |
| Banana Republic | 1.19% | 2.33x |
| REI | 0.98% | 2.10x |
| Michael Kors | 0.24% | 2.03x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Want to find more of the Friendly's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 3.22% | 15.90x |
| Boston Cluster | 9.36% | 5.98x |
| New England Universities | 1.66% | 4.99x |
| Maine Cluster | 1.14% | 4.81x |
| Rhode Island Cluster | 0.71% | 4.77x |
| New England & Ivy League Sports | 0.69% | 3.93x |
| Connecticut News | 3.20% | 3.91x |
| New York City Family & Activity Cluster | 1.59% | 3.69x |
| Upstate New York Local Information Cluster | 1.53% | 3.59x |
| Delaware Cluster | 0.61% | 3.21x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Want to see more of the Content Affinities the Friendly's audience visits?
Sign Up