Dstillery Audiences

FRIENDLY'S

Audience Size: 290 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 290 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 14.86% 6.83x
Cape Cod News Readers 7.64% 4.77x
Christmas Celebration Researchers 8.70% 3.89x
Summer Festivals and Fairs Visitors 6.85% 3.38x
New England Patriots Fans 5.98% 3.30x
UConn Huskies Fans 4.92% 3.30x
Vermont Trip Planners 5.30% 3.13x
Northeastern Voters 5.45% 3.12x
Mid-Range Grocery Shoppers 5.90% 3.01x
Boston Bruins Fans 4.95% 3.01x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 2.11% 17.59x
Ralph Lauren 2.24% 8.50x
Talbots 6.56% 8.27x
Dressbarn 7.33% 7.78x
Express Outlets 1.57% 7.55x
Brooks Brothers 4.36% 7.22x
American Eagle Outfitters 10.87% 6.96x
Abercrombie & Fitch 3.67% 6.91x
Eddie Bauer 3.34% 6.63x
Ann Taylor 2.92% 6.33x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 3.86% 22.89x
New Hampshire News 2.38% 7.96x
Rhode Island Cluster 1.29% 5.69x
Upstate New York Travel Cluster 1.63% 5.43x
Delaware Cluster 1.48% 4.88x
Maine Cluster 1.78% 4.82x
Boston Cluster 12.97% 4.74x
Vermont Cluster 0.72% 4.68x
New England Universities 1.48% 4.51x
Home Decoration - Crafts & Kids 0.26% 3.99x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female