Dstillery Audiences

FRIENDLY'S

Audience Size: 265.9 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 265.9 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 3.71% 4.18x
New England Patriots Fans 4.41% 3.83x
Summer Festivals and Fairs Visitors 4.91% 3.60x
Canoeing and Kayaking Enthusiasts 4.32% 3.38x
Vermont Trip Planners 3.91% 3.11x
Christmas Celebration Researchers 8.40% 3.05x
Mid-Range Grocery Shoppers 4.04% 3.01x
Boston Bruins Fans 3.02% 2.94x
Boston Trip Planners 2.58% 2.89x
Boston Red Sox Fans 2.35% 2.71x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.25% 20.43x
Ralph Lauren 1.05% 10.09x
Express Outlets 0.48% 8.62x
Uniqlo 1.29% 8.37x
Abercrombie & Fitch 3.30% 7.92x
Talbots 4.88% 7.88x
Dressbarn 4.29% 7.75x
J. Crew 3.62% 7.33x
Brooks Brothers 3.73% 7.25x
American Eagle Outfitters 4.95% 6.72x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 2.28% 22.54x
New Hampshire News 2.67% 13.08x
Brazil & Portugal News 0.26% 5.66x
Boston Cluster 9.66% 5.26x
Maine Cluster 1.37% 5.12x
Rhode Island Cluster 0.83% 5.01x
Vermont Cluster 0.69% 4.70x
Upstate New York Local Information Cluster 2.30% 4.16x
Upstate New York Travel Cluster 0.89% 3.94x
Connecticut News 4.26% 3.92x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female