Dstillery Audiences

FRIENDLY'S

Audience Size: 155.2 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 155.2 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 14.57% 8.15x
School Closings Updates Readers 2.71% 5.42x
Cape Cod News Readers 4.68% 4.90x
Northeastern Voters 5.20% 3.69x
Major Airline Customers 4.89% 3.40x
UConn Huskies Fans 2.91% 3.32x
Summer Festivals and Fairs Visitors 7.18% 3.30x
Vermont Trip Planners 3.75% 3.27x
Big Box Store Jewelry Sale Shoppers 0.39% 3.24x
World Spa Day Researchers 0.31% 3.16x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 2.51% 11.11x
Charlotte Russe 1.75% 6.91x
Talbots 6.93% 4.12x
Columbia 1.20% 3.72x
Brooks Brothers 3.18% 3.58x
Dressbarn 8.34% 3.48x
Ralph Lauren 2.47% 3.45x
The North Face 1.65% 3.24x
Banana Republic 8.65% 3.08x
Levi Strauss 0.06% 3.06x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 4.06% 40.97x
Upstate New York Travel Cluster 1.56% 7.84x
Vermont Cluster 0.49% 7.47x
Rhode Island Cluster 1.66% 6.61x
New Hampshire News 1.56% 6.27x
Boston Cluster 12.80% 4.73x
Maine Cluster 1.77% 4.42x
Broadway Information 0.62% 4.10x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.20% 3.99x
New York City Family & Activity Cluster 2.39% 3.79x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male