Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 265.9 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 3.71% | 4.18x |
| New England Patriots Fans | 4.41% | 3.83x |
| Summer Festivals and Fairs Visitors | 4.91% | 3.60x |
| Canoeing and Kayaking Enthusiasts | 4.32% | 3.38x |
| Vermont Trip Planners | 3.91% | 3.11x |
| Christmas Celebration Researchers | 8.40% | 3.05x |
| Mid-Range Grocery Shoppers | 4.04% | 3.01x |
| Boston Bruins Fans | 3.02% | 2.94x |
| Boston Trip Planners | 2.58% | 2.89x |
| Boston Red Sox Fans | 2.35% | 2.71x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.25% | 20.43x |
| Ralph Lauren | 1.05% | 10.09x |
| Express Outlets | 0.48% | 8.62x |
| Uniqlo | 1.29% | 8.37x |
| Abercrombie & Fitch | 3.30% | 7.92x |
| Talbots | 4.88% | 7.88x |
| Dressbarn | 4.29% | 7.75x |
| J. Crew | 3.62% | 7.33x |
| Brooks Brothers | 3.73% | 7.25x |
| American Eagle Outfitters | 4.95% | 6.72x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 2.28% | 22.54x |
| New Hampshire News | 2.67% | 13.08x |
| Brazil & Portugal News | 0.26% | 5.66x |
| Boston Cluster | 9.66% | 5.26x |
| Maine Cluster | 1.37% | 5.12x |
| Rhode Island Cluster | 0.83% | 5.01x |
| Vermont Cluster | 0.69% | 4.70x |
| Upstate New York Local Information Cluster | 2.30% | 4.16x |
| Upstate New York Travel Cluster | 0.89% | 3.94x |
| Connecticut News | 4.26% | 3.92x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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