Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 21.33% | 10.10x |
| Cape Cod News Readers | 9.14% | 5.33x |
| School Closings Updates Readers | 4.16% | 4.76x |
| Christmas Celebration Researchers | 9.97% | 4.37x |
| Canoeing and Kayaking Enthusiasts | 8.86% | 4.13x |
| Vermont Trip Planners | 6.37% | 3.80x |
| Boston Bruins Fans | 6.65% | 3.71x |
| New York Trip Planners | 6.09% | 3.52x |
| Renaissance Faire Visitors | 7.20% | 3.48x |
| Northeastern Voters | 6.37% | 3.42x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.27% | 20.76x |
| Columbia | 1.61% | 16.65x |
| Charlotte Russe | 0.99% | 16.08x |
| Ralph Lauren | 1.50% | 7.46x |
| Talbots | 3.80% | 7.16x |
| Gap | 5.14% | 7.15x |
| Dressbarn | 4.79% | 7.01x |
| Eddie Bauer | 2.15% | 6.60x |
| Brooks Brothers | 1.52% | 6.43x |
| Ann Taylor | 0.73% | 6.34x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 4.99% | 27.72x |
| New Hampshire News | 4.43% | 12.50x |
| Rhode Island Cluster | 2.22% | 6.77x |
| Upstate New York Travel Cluster | 1.66% | 5.70x |
| International Travel | 0.74% | 5.36x |
| New Jersey Travel Location Cluster | 1.11% | 5.07x |
| Boston Cluster | 17.45% | 4.87x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.11% | 4.39x |
| Delaware Cluster | 1.11% | 4.09x |
| Hockey | 1.94% | 3.78x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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