Dstillery Audiences

FRIENDLY'S

Audience Size: 255.5 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 255.5 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 4.57% 4.19x
Canoeing and Kayaking Enthusiasts 3.38% 3.92x
Boston Bruins Fans 3.09% 3.82x
Summer Festivals and Fairs Visitors 4.57% 3.54x
Boston Trip Planners 2.35% 3.11x
Boston Red Sox Fans 2.27% 3.06x
Christmas Celebration Researchers 8.09% 3.04x
Vermont Trip Planners 2.85% 2.72x
Northeastern Voters 2.72% 2.68x
Mid-Range Grocery Shoppers 3.01% 2.45x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 0.48% 10.05x
J. Crew 1.53% 3.59x
Brooks Brothers 1.53% 3.31x
Gymboree 0.90% 2.98x
The North Face 0.67% 2.60x
Free People 0.08% 2.42x
Lululemon 0.18% 2.41x
Banana Republic 1.19% 2.33x
REI 0.98% 2.10x
Michael Kors 0.24% 2.03x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 3.22% 15.90x
Boston Cluster 9.36% 5.98x
New England Universities 1.66% 4.99x
Maine Cluster 1.14% 4.81x
Rhode Island Cluster 0.71% 4.77x
New England & Ivy League Sports 0.69% 3.93x
Connecticut News 3.20% 3.91x
New York City Family & Activity Cluster 1.59% 3.69x
Upstate New York Local Information Cluster 1.53% 3.59x
Delaware Cluster 0.61% 3.21x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.