Dstillery Audiences

FRIENDLY'S

Audience Size: 47.1 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 47.1 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 15.62% 7.37x
Cape Cod News Readers 9.32% 5.72x
School Closings Updates Readers 4.66% 5.54x
Northeastern Voters 8.22% 4.47x
Mid-Range Grocery Shoppers 6.58% 3.40x
Boston Bruins Fans 5.75% 3.40x
Restaurant Supply Shoppers 0.48% 3.40x
Christmas Celebration Researchers 7.67% 3.39x
Vermont Trip Planners 5.48% 3.15x
Summer Festivals and Fairs Visitors 6.85% 3.02x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is Columbia.

Location Composition Index
Columbia 1.61% 21.76x
Charlotte Russe 0.89% 18.93x
LL Bean 0.74% 18.63x
Eddie Bauer 1.93% 8.46x
Ann Taylor 0.64% 7.86x
Abercrombie & Fitch 0.30% 7.80x
Dressbarn 4.16% 7.57x
Talbots 3.27% 7.40x
Ralph Lauren 0.98% 6.90x
American Eagle Outfitters 3.54% 6.59x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 5.21% 20.71x
New Hampshire News 4.11% 9.71x
Rhode Island Cluster 2.19% 5.65x
International Travel 0.74% 5.36x
South Africa News Cluster 0.82% 4.85x
New England Universities 0.82% 4.82x
Boston Cluster 17.53% 3.93x
Upstate New York Travel Cluster 1.64% 3.92x
Maine Cluster 2.47% 3.89x
School Curriculum 0.65% 3.64x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male