Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 12.42% | 6.32x |
| eBook Readers | 1.96% | 4.84x |
| Snowboard Enthusiasts | 2.61% | 4.84x |
| Boston Trip Planners | 4.58% | 4.75x |
| Dermatology Content Readers | 1.96% | 4.31x |
| UConn Huskies Fans | 3.27% | 4.03x |
| Home Heating and Cooling Researchers | 1.31% | 3.92x |
| Mountain Biking Enthusiasts | 1.59% | 3.80x |
| Electronics Shoppers | 5.23% | 3.78x |
| School Closings Updates Readers | 4.58% | 3.78x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.73% | 19.74x |
| Charlotte Russe | 1.41% | 13.88x |
| Brooks Brothers | 0.83% | 9.23x |
| Dressbarn | 2.39% | 8.78x |
| Aeropostale | 2.97% | 8.53x |
| Talbots | 1.46% | 7.56x |
| Michael Kors | 1.56% | 7.37x |
| Calvin Klein | 0.19% | 6.66x |
| Mens Wearhouse | 2.58% | 6.55x |
| Express | 2.58% | 6.42x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 3.27% | 6.35x |
| Movie Reviews | 1.96% | 5.11x |
| Boston Cluster | 7.84% | 4.76x |
| Poetry Fans | 1.31% | 3.71x |
| Personal Finance Researchers | 0.19% | 3.70x |
| Magic & Games | 1.31% | 3.40x |
| Austin Cluster | 1.45% | 3.30x |
| Military & Law Enforcement | 1.48% | 3.23x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.74% | 3.08x |
| West Virginia News | 1.45% | 3.06x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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