Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 239.6 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 3.78% | 4.66x |
| Summer Festivals and Fairs Visitors | 5.16% | 4.08x |
| Canoeing and Kayaking Enthusiasts | 4.36% | 3.85x |
| New England Patriots Fans | 4.14% | 3.73x |
| Boston Trip Planners | 2.55% | 3.24x |
| Vermont Trip Planners | 3.52% | 3.20x |
| Christmas Celebration Researchers | 8.19% | 3.08x |
| Northeastern Voters | 3.01% | 2.88x |
| Boston Bruins Fans | 2.79% | 2.86x |
| Mid-Range Grocery Shoppers | 3.52% | 2.79x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.92% | 18.66x |
| Ralph Lauren | 0.56% | 8.27x |
| J. Crew | 3.08% | 7.46x |
| Abercrombie & Fitch | 1.21% | 6.89x |
| Brooks Brothers | 2.87% | 6.86x |
| Talbots | 2.54% | 6.85x |
| Express Outlets | 0.20% | 6.63x |
| Uniqlo | 0.56% | 6.57x |
| Dressbarn | 2.10% | 6.45x |
| Charlotte Russe | 1.00% | 6.10x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 3.08% | 15.82x |
| Boston Cluster | 9.66% | 5.86x |
| New England Universities | 1.85% | 5.12x |
| Rhode Island Cluster | 0.77% | 5.01x |
| Connecticut News | 4.19% | 4.52x |
| Maine Cluster | 1.06% | 4.35x |
| Upstate New York Local Information Cluster | 2.02% | 3.99x |
| New England & Ivy League Sports | 0.72% | 3.73x |
| New York City Family & Activity Cluster | 1.69% | 3.48x |
| Upstate New York Travel Cluster | 0.70% | 3.12x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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