Dstillery Audiences

FRIENDLY'S

Audience Size: 46.2 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 21.33% 10.10x
Cape Cod News Readers 9.14% 5.33x
School Closings Updates Readers 4.16% 4.76x
Christmas Celebration Researchers 9.97% 4.37x
Canoeing and Kayaking Enthusiasts 8.86% 4.13x
Vermont Trip Planners 6.37% 3.80x
Boston Bruins Fans 6.65% 3.71x
New York Trip Planners 6.09% 3.52x
Renaissance Faire Visitors 7.20% 3.48x
Northeastern Voters 6.37% 3.42x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.27% 20.76x
Columbia 1.61% 16.65x
Charlotte Russe 0.99% 16.08x
Ralph Lauren 1.50% 7.46x
Talbots 3.80% 7.16x
Gap 5.14% 7.15x
Dressbarn 4.79% 7.01x
Eddie Bauer 2.15% 6.60x
Brooks Brothers 1.52% 6.43x
Ann Taylor 0.73% 6.34x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 4.99% 27.72x
New Hampshire News 4.43% 12.50x
Rhode Island Cluster 2.22% 6.77x
Upstate New York Travel Cluster 1.66% 5.70x
International Travel 0.74% 5.36x
New Jersey Travel Location Cluster 1.11% 5.07x
Boston Cluster 17.45% 4.87x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.11% 4.39x
Delaware Cluster 1.11% 4.09x
Hockey 1.94% 3.78x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male