Dstillery Audiences

FRIENDLY'S

Audience Size: 18.8 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 12.42% 6.32x
eBook Readers 1.96% 4.84x
Snowboard Enthusiasts 2.61% 4.84x
Boston Trip Planners 4.58% 4.75x
Dermatology Content Readers 1.96% 4.31x
UConn Huskies Fans 3.27% 4.03x
Home Heating and Cooling Researchers 1.31% 3.92x
Mountain Biking Enthusiasts 1.59% 3.80x
Electronics Shoppers 5.23% 3.78x
School Closings Updates Readers 4.58% 3.78x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 0.73% 19.74x
Charlotte Russe 1.41% 13.88x
Brooks Brothers 0.83% 9.23x
Dressbarn 2.39% 8.78x
Aeropostale 2.97% 8.53x
Talbots 1.46% 7.56x
Michael Kors 1.56% 7.37x
Calvin Klein 0.19% 6.66x
Mens Wearhouse 2.58% 6.55x
Express 2.58% 6.42x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 3.27% 6.35x
Movie Reviews 1.96% 5.11x
Boston Cluster 7.84% 4.76x
Poetry Fans 1.31% 3.71x
Personal Finance Researchers 0.19% 3.70x
Magic & Games 1.31% 3.40x
Austin Cluster 1.45% 3.30x
Military & Law Enforcement 1.48% 3.23x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.74% 3.08x
West Virginia News 1.45% 3.06x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male