Dstillery Audiences

FRIENDLY'S

Audience Size: 243.9 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 243.9 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 15.38% 7.08x
Cape Cod News Readers 7.53% 4.81x
Christmas Celebration Researchers 8.42% 4.06x
Northeastern Voters 6.71% 3.52x
Mid-Range Grocery Shoppers 6.84% 3.42x
New England Patriots Fans 6.84% 3.41x
Vermont Trip Planners 5.63% 3.39x
Summer Festivals and Fairs Visitors 7.85% 3.30x
Canoeing and Kayaking Enthusiasts 5.32% 2.82x
Boston Bruins Fans 5.06% 2.77x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 2.19% 17.20x
Ralph Lauren 2.60% 8.44x
Talbots 6.13% 8.25x
Dressbarn 6.97% 8.16x
Brooks Brothers 4.81% 7.85x
Eddie Bauer 4.06% 7.64x
American Eagle Outfitters 10.06% 7.64x
Columbia 1.69% 7.49x
Express Outlets 1.57% 7.42x
Abercrombie & Fitch 1.63% 7.24x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 3.67% 19.47x
New Hampshire News 3.04% 9.23x
Rhode Island Cluster 2.03% 7.48x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.25% 6.74x
Bird Watching 0.25% 6.34x
Telescopes 0.25% 6.18x
Brazil & Portugal News 0.38% 5.98x
Vermont Cluster 0.70% 4.50x
Boston Cluster 14.87% 4.33x
New England & Ivy League Sports 0.63% 4.32x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female