Dstillery Audiences

FRIENDLY'S

Audience Size: 239.6 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 239.6 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 3.78% 4.66x
Summer Festivals and Fairs Visitors 5.16% 4.08x
Canoeing and Kayaking Enthusiasts 4.36% 3.85x
New England Patriots Fans 4.14% 3.73x
Boston Trip Planners 2.55% 3.24x
Vermont Trip Planners 3.52% 3.20x
Christmas Celebration Researchers 8.19% 3.08x
Northeastern Voters 3.01% 2.88x
Boston Bruins Fans 2.79% 2.86x
Mid-Range Grocery Shoppers 3.52% 2.79x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 0.92% 18.66x
Ralph Lauren 0.56% 8.27x
J. Crew 3.08% 7.46x
Abercrombie & Fitch 1.21% 6.89x
Brooks Brothers 2.87% 6.86x
Talbots 2.54% 6.85x
Express Outlets 0.20% 6.63x
Uniqlo 0.56% 6.57x
Dressbarn 2.10% 6.45x
Charlotte Russe 1.00% 6.10x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 3.08% 15.82x
Boston Cluster 9.66% 5.86x
New England Universities 1.85% 5.12x
Rhode Island Cluster 0.77% 5.01x
Connecticut News 4.19% 4.52x
Maine Cluster 1.06% 4.35x
Upstate New York Local Information Cluster 2.02% 3.99x
New England & Ivy League Sports 0.72% 3.73x
New York City Family & Activity Cluster 1.69% 3.48x
Upstate New York Travel Cluster 0.70% 3.12x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female