Dstillery Audiences

FRIENDLY'S

Audience Size: 104.7 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 104.7 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 14.38% 7.55x
School Closings Updates Readers 3.57% 6.08x
Cape Cod News Readers 5.69% 5.38x
Major Airline Customers 5.89% 4.04x
New England Patriots Fans 6.18% 3.70x
Christmas Celebration Researchers 7.43% 3.44x
Summer Festivals and Fairs Visitors 7.34% 3.24x
Vermont Trip Planners 4.25% 3.21x
Boston Bruins Fans 4.54% 3.11x
Mid-Range Grocery Shoppers 4.92% 2.95x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.44% 10.40x
Charlotte Russe 0.93% 6.38x
Supreme 0.04% 4.90x
Columbia 0.98% 4.62x
Talbots 4.71% 4.49x
Brooks Brothers 2.10% 3.94x
Ralph Lauren 1.80% 3.91x
Express Outlets 1.19% 3.66x
Banana Republic 5.73% 3.42x
Dressbarn 4.85% 3.40x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 3.67% 27.18x
New Hampshire News 2.41% 8.96x
Brazil & Portugal News 0.39% 7.18x
New England Universities 0.39% 6.94x
Rhode Island Cluster 1.74% 6.29x
Maine Cluster 2.41% 5.64x
Upstate New York Travel Cluster 1.06% 4.93x
Boston Cluster 15.06% 4.88x
NYC Tourist Attractions 0.39% 4.56x
New Jersey Travel Location Cluster 0.77% 4.08x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female