Dstillery Audiences

FRIENDLY'S

Audience Size: 278.2 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 278.2 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 5.32% 3.86x
Cape Cod News Readers 5.29% 3.70x
Christmas Celebration Researchers 6.34% 3.51x
Canoeing and Kayaking Enthusiasts 5.14% 3.42x
Summer Festivals and Fairs Visitors 4.23% 3.10x
UConn Huskies Fans 3.72% 3.09x
Vermont Trip Planners 5.07% 3.06x
Getting Off the Grid Travelers 0.04% 2.69x
Mid-Range Grocery Shoppers 4.67% 2.65x
Republicans 3.24% 2.60x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.46% 17.02x
Talbots 6.58% 8.70x
Ralph Lauren 1.68% 8.44x
Dressbarn 6.11% 8.04x
Express Outlets 1.10% 7.91x
Abercrombie & Fitch 4.46% 7.69x
American Eagle Outfitters 7.75% 6.91x
Brooks Brothers 4.01% 6.89x
Journeys 5.29% 6.58x
Uniqlo 1.45% 6.47x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 37.68x
Sports - Skiing, Snowboarding 0.07% 35.03x
Canadian Construction & Renovation Research Cluster 0.10% 31.22x
Washington D.C. Hotels 0.02% 18.93x
Online Games 2.04% 14.57x
Watches & Jewelry 0.01% 12.91x
Local & Travel England - North Midlands 0.03% 12.43x
New Hampshire News 3.68% 12.07x
Environmentally Friendly Cars 0.05% 11.23x
ISPs & Local Services 0.03% 9.59x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female