Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 104.7 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 14.38% | 7.55x |
| School Closings Updates Readers | 3.57% | 6.08x |
| Cape Cod News Readers | 5.69% | 5.38x |
| Major Airline Customers | 5.89% | 4.04x |
| New England Patriots Fans | 6.18% | 3.70x |
| Christmas Celebration Researchers | 7.43% | 3.44x |
| Summer Festivals and Fairs Visitors | 7.34% | 3.24x |
| Vermont Trip Planners | 4.25% | 3.21x |
| Boston Bruins Fans | 4.54% | 3.11x |
| Mid-Range Grocery Shoppers | 4.92% | 2.95x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Curious about what else the Friendly's audience is interested in?
Sign Up
APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.44% | 10.40x |
| Charlotte Russe | 0.93% | 6.38x |
| Supreme | 0.04% | 4.90x |
| Columbia | 0.98% | 4.62x |
| Talbots | 4.71% | 4.49x |
| Brooks Brothers | 2.10% | 3.94x |
| Ralph Lauren | 1.80% | 3.91x |
| Express Outlets | 1.19% | 3.66x |
| Banana Republic | 5.73% | 3.42x |
| Dressbarn | 4.85% | 3.40x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Want to find more of the Friendly's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 3.67% | 27.18x |
| New Hampshire News | 2.41% | 8.96x |
| Brazil & Portugal News | 0.39% | 7.18x |
| New England Universities | 0.39% | 6.94x |
| Rhode Island Cluster | 1.74% | 6.29x |
| Maine Cluster | 2.41% | 5.64x |
| Upstate New York Travel Cluster | 1.06% | 4.93x |
| Boston Cluster | 15.06% | 4.88x |
| NYC Tourist Attractions | 0.39% | 4.56x |
| New Jersey Travel Location Cluster | 0.77% | 4.08x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Want to see more of the Content Affinities the Friendly's audience visits?
Sign Up
DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Friendly's audience?
Sign Up