Dstillery Audiences

FRIENDLY'S

Audience Size: 73.1 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 73.1 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 14.74% 5.93x
Vermont Trip Planners 5.20% 4.43x
School Closings Updates Readers 2.60% 4.01x
Cape Cod News Readers 4.62% 3.83x
Summer Festivals and Fairs Visitors 9.25% 3.74x
Healthy Eaters 2.02% 3.43x
Vodka Enthusiasts 2.60% 3.37x
Boston Trip Planners 2.31% 3.36x
Northeastern Voters 5.78% 3.36x
Eco-Conscious Consumers 1.73% 3.34x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.49% 13.28x
Charlotte Russe 1.27% 10.36x
Talbots 5.20% 6.18x
Dressbarn 6.54% 5.67x
Columbia 0.82% 5.60x
Ralph Lauren 1.55% 5.30x
Banana Republic 6.74% 4.98x
J. Crew 3.92% 4.67x
Ann Taylor 1.19% 4.61x
The North Face 1.25% 4.60x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 1.73% 5.75x
Philippines News 0.87% 4.79x
Maine Cluster 2.60% 4.60x
Dating & Relationships 1.45% 4.20x
Boston Cluster 15.03% 4.11x
Vegetarian Diet 0.66% 3.95x
Online Quiz & List Readers 1.45% 3.94x
Travel Adventure 0.87% 3.89x
Woodwork 0.44% 3.83x
Personal Finance Researchers 0.19% 3.70x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male