Dstillery Audiences

FRIENDLY'S

Audience Size: 19.2 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 18.62% 8.99x
School Closings Updates Readers 5.52% 7.74x
Cape Cod News Readers 6.90% 4.75x
New England Patriots Fans 7.59% 3.98x
Summer Festivals and Fairs Visitors 8.28% 3.71x
Stay-at-Home Parents 6.21% 3.62x
Vermont Trip Planners 5.52% 3.61x
Christmas Celebration Researchers 8.28% 3.59x
Boston Red Sox Fans 6.21% 3.44x
Northeastern Voters 5.52% 3.32x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is Columbia.

Location Composition Index
Columbia 1.68% 19.17x
Charlotte Russe 1.28% 18.85x
LL Bean 1.28% 18.49x
Express Outlets 1.33% 10.13x
Talbots 4.44% 9.30x
Brooks Brothers 2.21% 9.08x
Gap 6.41% 8.62x
Ralph Lauren 1.65% 8.38x
Lululemon 2.31% 8.27x
American Eagle Outfitters 6.04% 7.47x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is International Travel.

Content Affinity Composition Index
International Travel 0.74% 5.36x
Boston Cluster 15.17% 4.99x
New York City Family & Activity Cluster 2.76% 4.24x
Hudson Valley New York Media 1.54% 3.97x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.16% 3.81x
Luxury Sneakers 1.44% 3.79x
Private Aviation 0.55% 3.73x
Medical Diagnostics 0.69% 3.71x
Latin American Spanish Language News 0.77% 3.56x
Data Analysis & Scripting 0.77% 3.56x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female