Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 278.2 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 5.32% | 3.86x |
| Cape Cod News Readers | 5.29% | 3.70x |
| Christmas Celebration Researchers | 6.34% | 3.51x |
| Canoeing and Kayaking Enthusiasts | 5.14% | 3.42x |
| Summer Festivals and Fairs Visitors | 4.23% | 3.10x |
| UConn Huskies Fans | 3.72% | 3.09x |
| Vermont Trip Planners | 5.07% | 3.06x |
| Getting Off the Grid Travelers | 0.04% | 2.69x |
| Mid-Range Grocery Shoppers | 4.67% | 2.65x |
| Republicans | 3.24% | 2.60x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Curious about what else the Friendly's audience is interested in?
Sign Up
APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.46% | 17.02x |
| Talbots | 6.58% | 8.70x |
| Ralph Lauren | 1.68% | 8.44x |
| Dressbarn | 6.11% | 8.04x |
| Express Outlets | 1.10% | 7.91x |
| Abercrombie & Fitch | 4.46% | 7.69x |
| American Eagle Outfitters | 7.75% | 6.91x |
| Brooks Brothers | 4.01% | 6.89x |
| Journeys | 5.29% | 6.58x |
| Uniqlo | 1.45% | 6.47x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Want to find more of the Friendly's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 37.68x |
| Sports - Skiing, Snowboarding | 0.07% | 35.03x |
| Canadian Construction & Renovation Research Cluster | 0.10% | 31.22x |
| Washington D.C. Hotels | 0.02% | 18.93x |
| Online Games | 2.04% | 14.57x |
| Watches & Jewelry | 0.01% | 12.91x |
| Local & Travel England - North Midlands | 0.03% | 12.43x |
| New Hampshire News | 3.68% | 12.07x |
| Environmentally Friendly Cars | 0.05% | 11.23x |
| ISPs & Local Services | 0.03% | 9.59x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Want to see more of the Content Affinities the Friendly's audience visits?
Sign Up
DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Friendly's audience?
Sign Up