Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 270.3 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 4.53% | 4.14x |
| Canoeing and Kayaking Enthusiasts | 4.65% | 3.90x |
| New England Patriots Fans | 4.11% | 3.81x |
| UConn Huskies Fans | 3.55% | 3.79x |
| Summer Festivals and Fairs Visitors | 4.50% | 3.45x |
| Vermont Trip Planners | 4.35% | 3.37x |
| Mid-Range Grocery Shoppers | 4.50% | 3.34x |
| Northeastern Voters | 3.64% | 3.17x |
| Christmas Celebration Researchers | 8.43% | 3.00x |
| Boston Trip Planners | 3.02% | 2.93x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.38% | 19.87x |
| Talbots | 6.20% | 9.12x |
| Ralph Lauren | 1.23% | 8.98x |
| Abercrombie & Fitch | 4.09% | 8.88x |
| Uniqlo | 1.59% | 8.65x |
| Dressbarn | 5.48% | 8.45x |
| J. Crew | 3.65% | 7.68x |
| American Eagle Outfitters | 5.94% | 7.55x |
| Express Outlets | 0.70% | 7.49x |
| Journeys | 4.22% | 7.45x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 2.43% | 23.19x |
| New Hampshire News | 3.34% | 14.92x |
| Boston Cluster | 10.95% | 5.11x |
| New England Universities | 2.25% | 4.99x |
| Northeast Pennsylvania Cluster | 2.19% | 4.01x |
| New York City Family & Activity Cluster | 2.22% | 3.40x |
| Upstate New York Local Information Cluster | 2.01% | 3.38x |
| Connecticut News | 4.38% | 3.25x |
| Central Pennsylvania Cluster | 2.75% | 3.14x |
| Philadelphia Cluster | 1.83% | 2.87x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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