Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 243.9 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 15.38% | 7.08x |
| Cape Cod News Readers | 7.53% | 4.81x |
| Christmas Celebration Researchers | 8.42% | 4.06x |
| Northeastern Voters | 6.71% | 3.52x |
| Mid-Range Grocery Shoppers | 6.84% | 3.42x |
| New England Patriots Fans | 6.84% | 3.41x |
| Vermont Trip Planners | 5.63% | 3.39x |
| Summer Festivals and Fairs Visitors | 7.85% | 3.30x |
| Canoeing and Kayaking Enthusiasts | 5.32% | 2.82x |
| Boston Bruins Fans | 5.06% | 2.77x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.19% | 17.20x |
| Ralph Lauren | 2.60% | 8.44x |
| Talbots | 6.13% | 8.25x |
| Dressbarn | 6.97% | 8.16x |
| Brooks Brothers | 4.81% | 7.85x |
| Eddie Bauer | 4.06% | 7.64x |
| American Eagle Outfitters | 10.06% | 7.64x |
| Columbia | 1.69% | 7.49x |
| Express Outlets | 1.57% | 7.42x |
| Abercrombie & Fitch | 1.63% | 7.24x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 3.67% | 19.47x |
| New Hampshire News | 3.04% | 9.23x |
| Rhode Island Cluster | 2.03% | 7.48x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.25% | 6.74x |
| Bird Watching | 0.25% | 6.34x |
| Telescopes | 0.25% | 6.18x |
| Brazil & Portugal News | 0.38% | 5.98x |
| Vermont Cluster | 0.70% | 4.50x |
| Boston Cluster | 14.87% | 4.33x |
| New England & Ivy League Sports | 0.63% | 4.32x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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