Dstillery Audiences

FRIENDLY'S

Audience Size: 199 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 199 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 17.39% 9.32x
Cape Cod News Readers 7.41% 4.88x
Summer Festivals and Fairs Visitors 8.21% 3.87x
UConn Huskies Fans 5.64% 3.60x
New England Patriots Fans 7.09% 3.55x
Vermont Trip Planners 5.80% 3.51x
Christmas Celebration Researchers 7.09% 3.33x
Portuguese Food Enthusiasts 5.31% 3.20x
Canoeing and Kayaking Enthusiasts 5.96% 3.16x
Mid-Range Grocery Shoppers 6.28% 3.10x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.93% 17.21x
Columbia 1.71% 9.45x
Charlotte Russe 2.93% 9.42x
Dressbarn 6.35% 8.69x
Talbots 5.61% 8.53x
Ralph Lauren 2.34% 8.38x
Brooks Brothers 4.43% 8.10x
Express Outlets 1.45% 7.89x
Eddie Bauer 3.61% 7.84x
American Eagle Outfitters 9.12% 7.64x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 4.67% 22.43x
New Hampshire News 4.19% 12.62x
Rhode Island Cluster 2.25% 7.34x
Motorsports 0.48% 5.73x
Delaware Cluster 2.09% 5.64x
Boston Cluster 18.04% 4.88x
Maine Cluster 2.09% 4.81x
Toys Shopping 0.48% 3.98x
New Jersey Travel Location Cluster 1.45% 3.56x
Motorcycle Lifestyle Researchers 1.29% 3.35x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female