Dstillery Audiences

FRIENDLY'S

Audience Size: 95.2 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 95.2 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 23.23% 11.19x
Cape Cod News Readers 15.66% 9.67x
Boston Bruins Fans 9.34% 5.40x
New England Patriots Fans 10.86% 5.35x
Portuguese Food Enthusiasts 8.33% 4.98x
Christmas Celebration Researchers 11.36% 4.83x
Summer Festivals and Fairs Visitors 11.11% 4.62x
Northeastern Voters 8.08% 4.57x
New York Trip Planners 7.58% 4.52x
Coffee Lovers 8.59% 4.50x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.43% 20.40x
LL Bean 1.17% 16.30x
Columbia 0.95% 9.39x
Dressbarn 4.09% 7.96x
Everlane 0.09% 7.70x
Ralph Lauren 1.45% 7.60x
Talbots 3.49% 7.23x
American Eagle Outfitters 5.48% 7.02x
Abercrombie & Fitch 0.41% 7.01x
Brooks Brothers 2.41% 6.95x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 8.84% 32.51x
Rhode Island Cluster 4.55% 11.30x
New England Universities 2.02% 10.77x
New Hampshire News 4.29% 9.42x
Boston Cluster 24.75% 5.42x
Sewing, Embroidery & Fabrics 2.02% 4.87x
Pet Supplies 0.76% 4.82x
Nature & Wildlife 0.76% 4.71x
NYC Tourist Attractions 1.01% 4.62x
Upstate New York Travel Cluster 2.02% 4.43x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female