Dstillery Audiences

FRIENDLY'S

Audience Size: 16.4 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 6.74% 9.22x
Cape Cod News Readers 8.99% 5.61x
Online Grocery Shoppers 7.87% 5.07x
Travel Book Readers 4.35% 4.22x
New York City Events Researchers 4.49% 4.09x
UConn Huskies Fans 5.62% 3.87x
Major Airline Customers 6.74% 3.85x
Philadelphia 76ers Fans 7.87% 3.78x
Boston Bruins Fans 6.74% 3.78x
Real Estate Decision Makers 5.62% 3.68x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.08% 20.07x
Columbia 0.95% 14.54x
Charlotte Russe 0.74% 12.68x
Express Outlets 1.22% 12.06x
Patagonia 0.47% 11.81x
Ralph Lauren 1.62% 11.19x
The North Face 1.01% 10.26x
Banana Republic 5.62% 9.38x
Gap 5.28% 9.04x
Brooks Brothers 1.69% 8.87x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Coupons.

Content Affinity Composition Index
Coupons 3.37% 5.43x
International Travel 0.74% 5.36x
Online Quiz & List Readers 3.37% 5.05x
Northeast Pennsylvania Cluster 3.37% 4.69x
Philadelphia Cluster 4.49% 4.61x
Upstate New York Local Information Cluster 4.49% 4.54x
Washington & Northern Virginia 2.25% 3.90x
Boston Cluster 12.36% 3.76x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 3.37% 3.67x
Connecticut News 5.62% 3.66x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female