Dstillery Audiences

FRIENDLY'S

Audience Size: 288.4 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 288.4 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 15.15% 6.33x
Cape Cod News Readers 8.79% 4.12x
New England Patriots Fans 7.74% 3.58x
Christmas Celebration Researchers 8.26% 3.27x
Northeastern Voters 6.75% 3.07x
Summer Festivals and Fairs Visitors 6.43% 2.86x
Vermont Trip Planners 6.54% 2.85x
Mid-Range Grocery Shoppers 6.58% 2.73x
Boston Bruins Fans 5.41% 2.73x
UConn Huskies Fans 5.13% 2.70x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.68% 15.95x
Talbots 6.20% 8.32x
Ralph Lauren 2.00% 7.99x
Dressbarn 6.72% 7.84x
Express Outlets 1.36% 7.27x
Abercrombie & Fitch 4.48% 7.14x
American Eagle Outfitters 9.84% 6.99x
Brooks Brothers 4.02% 6.98x
Carhartt 0.72% 6.83x
Ann Taylor 2.72% 6.71x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 37.68x
Canadian Construction & Renovation Research Cluster 0.10% 31.22x
Online Games 3.20% 19.96x
Sports - Skiing, Snowboarding 0.03% 19.66x
Washington D.C. Hotels 0.02% 18.93x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 13.67x
Watches & Jewelry 0.01% 12.91x
Local & Travel England - North Midlands 0.03% 12.43x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 10.51x
ISPs & Local Services 0.03% 9.59x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female