Dstillery Audiences

FRIENDLY'S

Audience Size: 270.3 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 270.3 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 4.53% 4.14x
Canoeing and Kayaking Enthusiasts 4.65% 3.90x
New England Patriots Fans 4.11% 3.81x
UConn Huskies Fans 3.55% 3.79x
Summer Festivals and Fairs Visitors 4.50% 3.45x
Vermont Trip Planners 4.35% 3.37x
Mid-Range Grocery Shoppers 4.50% 3.34x
Northeastern Voters 3.64% 3.17x
Christmas Celebration Researchers 8.43% 3.00x
Boston Trip Planners 3.02% 2.93x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 1.38% 19.87x
Talbots 6.20% 9.12x
Ralph Lauren 1.23% 8.98x
Abercrombie & Fitch 4.09% 8.88x
Uniqlo 1.59% 8.65x
Dressbarn 5.48% 8.45x
J. Crew 3.65% 7.68x
American Eagle Outfitters 5.94% 7.55x
Express Outlets 0.70% 7.49x
Journeys 4.22% 7.45x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 2.43% 23.19x
New Hampshire News 3.34% 14.92x
Boston Cluster 10.95% 5.11x
New England Universities 2.25% 4.99x
Northeast Pennsylvania Cluster 2.19% 4.01x
New York City Family & Activity Cluster 2.22% 3.40x
Upstate New York Local Information Cluster 2.01% 3.38x
Connecticut News 4.38% 3.25x
Central Pennsylvania Cluster 2.75% 3.14x
Philadelphia Cluster 1.83% 2.87x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female