Dstillery Audiences

FRIENDLY'S

Audience Size: 27 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 12.95% 5.86x
Post COVID-19 Restaurant Reopening Researchers 1.79% 4.87x
School Closings Updates Readers 2.23% 4.64x
Boston Trip Planners 3.57% 4.03x
Cape Cod News Readers 3.57% 3.97x
Summer Festivals and Fairs Visitors 8.04% 3.97x
Mid-Range Grocery Shoppers 5.80% 3.68x
Ebay Shoppers 3.16% 3.58x
Thanksgiving Meal Planners 2.63% 3.45x
Eco-Conscious Consumers 0.89% 3.30x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 0.44% 9.80x
Dressbarn 2.62% 7.68x
Club Monaco 0.22% 7.29x
Columbia 0.47% 6.84x
Tommy Bahama 0.80% 6.56x
Eddie Bauer 1.11% 5.66x
American Eagle Outfitters 2.75% 5.61x
Charlotte Russe 0.50% 5.60x
Talbots 1.48% 5.15x
Ralph Lauren 0.47% 4.83x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 3.12% 5.18x
Classic Car Enthusiasts 2.63% 4.35x
India Bollywood, Weddings & Gossip 1.58% 3.83x
Upstate New York Local Information Cluster 2.23% 3.83x
Woodwork 0.44% 3.83x
Hockey 0.89% 3.82x
Boating & Yachts 2.23% 3.73x
Boston Cluster 8.04% 3.73x
Personal Finance Researchers 0.19% 3.70x
Hudson Valley New York Media 0.89% 3.69x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male