Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 155.2 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 14.57% | 8.15x |
| School Closings Updates Readers | 2.71% | 5.42x |
| Cape Cod News Readers | 4.68% | 4.90x |
| Northeastern Voters | 5.20% | 3.69x |
| Major Airline Customers | 4.89% | 3.40x |
| UConn Huskies Fans | 2.91% | 3.32x |
| Summer Festivals and Fairs Visitors | 7.18% | 3.30x |
| Vermont Trip Planners | 3.75% | 3.27x |
| Big Box Store Jewelry Sale Shoppers | 0.39% | 3.24x |
| World Spa Day Researchers | 0.31% | 3.16x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.51% | 11.11x |
| Charlotte Russe | 1.75% | 6.91x |
| Talbots | 6.93% | 4.12x |
| Columbia | 1.20% | 3.72x |
| Brooks Brothers | 3.18% | 3.58x |
| Dressbarn | 8.34% | 3.48x |
| Ralph Lauren | 2.47% | 3.45x |
| The North Face | 1.65% | 3.24x |
| Banana Republic | 8.65% | 3.08x |
| Levi Strauss | 0.06% | 3.06x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 4.06% | 40.97x |
| Upstate New York Travel Cluster | 1.56% | 7.84x |
| Vermont Cluster | 0.49% | 7.47x |
| Rhode Island Cluster | 1.66% | 6.61x |
| New Hampshire News | 1.56% | 6.27x |
| Boston Cluster | 12.80% | 4.73x |
| Maine Cluster | 1.77% | 4.42x |
| Broadway Information | 0.62% | 4.10x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.20% | 3.99x |
| New York City Family & Activity Cluster | 2.39% | 3.79x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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