Explore the Friendly's Audience
Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 73.1 thousand unique devices whose actions qualify for the Friendly's audience.
INTERESTS
The Friendly's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 14.74% | 5.93x |
| Vermont Trip Planners | 5.20% | 4.43x |
| School Closings Updates Readers | 2.60% | 4.01x |
| Cape Cod News Readers | 4.62% | 3.83x |
| Summer Festivals and Fairs Visitors | 9.25% | 3.74x |
| Healthy Eaters | 2.02% | 3.43x |
| Vodka Enthusiasts | 2.60% | 3.37x |
| Boston Trip Planners | 2.31% | 3.36x |
| Northeastern Voters | 5.78% | 3.36x |
| Eco-Conscious Consumers | 1.73% | 3.34x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
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APPAREL RETAILERS
The Friendly's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.49% | 13.28x |
| Charlotte Russe | 1.27% | 10.36x |
| Talbots | 5.20% | 6.18x |
| Dressbarn | 6.54% | 5.67x |
| Columbia | 0.82% | 5.60x |
| Ralph Lauren | 1.55% | 5.30x |
| Banana Republic | 6.74% | 4.98x |
| J. Crew | 3.92% | 4.67x |
| Ann Taylor | 1.19% | 4.61x |
| The North Face | 1.25% | 4.60x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Friendly's audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 1.73% | 5.75x |
| Philippines News | 0.87% | 4.79x |
| Maine Cluster | 2.60% | 4.60x |
| Dating & Relationships | 1.45% | 4.20x |
| Boston Cluster | 15.03% | 4.11x |
| Vegetarian Diet | 0.66% | 3.95x |
| Online Quiz & List Readers | 1.45% | 3.94x |
| Travel Adventure | 0.87% | 3.89x |
| Woodwork | 0.44% | 3.83x |
| Personal Finance Researchers | 0.19% | 3.70x |
Composition Percentage:
The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
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DEMOGRAPHICS
The Friendly's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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