Dstillery Audiences

FRIENDLY'S

Audience Size: 270.5 Thousand Devices

Explore the Friendly's Audience

Below you'll find more information about the Friendly's audience, broken down in different categories based on their digital and physical behaviors. These are 270.5 thousand unique devices whose actions qualify for the Friendly's audience.

Dstillery Crafted Audiences

INTERESTS

The Friendly's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Friendly's audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 16.56% 7.21x
Cape Cod News Readers 8.21% 4.38x
Summer Festivals and Fairs Visitors 7.68% 3.59x
Christmas Celebration Researchers 8.69% 3.56x
Northeastern Voters 6.97% 3.47x
New England Patriots Fans 6.92% 3.45x
UConn Huskies Fans 5.78% 3.31x
Vermont Trip Planners 6.25% 3.29x
Mid-Range Grocery Shoppers 7.06% 3.29x
Canoeing and Kayaking Enthusiasts 5.82% 2.92x
Composition Percentage: The overlap percentage between the Friendly's audience and the Interest attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Friendly's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Friendly's audience is LL Bean.

Location Composition Index
LL Bean 2.38% 17.76x
Talbots 6.68% 8.44x
Ralph Lauren 2.73% 8.36x
Dressbarn 7.71% 8.24x
Brooks Brothers 5.16% 8.02x
Eddie Bauer 4.30% 7.60x
American Eagle Outfitters 11.42% 7.40x
Abercrombie & Fitch 2.60% 7.36x
Express Outlets 1.70% 7.36x
Columbia 1.86% 7.10x
Composition Percentage: The overlap percentage between the Friendly's audience and the Location attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Friendly's audience is Online Games.

Content Affinity Composition Index
Online Games 4.15% 24.40x
New Hampshire News 2.63% 8.91x
Rhode Island Cluster 1.48% 5.98x
Vermont Cluster 0.86% 5.51x
Hipster Clothing 0.14% 5.45x
Maine Cluster 1.81% 4.68x
Upstate New York Travel Cluster 1.34% 4.56x
New Jersey Travel Location Cluster 1.48% 4.52x
Boston Cluster 13.60% 4.50x
New England Universities 1.38% 4.21x
Composition Percentage: The overlap percentage between the Friendly's audience and the Content Affinity attribute.
Index: A comparison of the Friendly's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Friendly's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female