Explore the Fry's Audience
Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 176.9 thousand unique devices whose actions qualify for the Fry's audience.
INTERESTS
The Fry's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 27.80% | 12.93x |
| Phoenix Trip Planners | 21.02% | 11.89x |
| Arizona Wildcats Fans | 18.83% | 10.40x |
| Arizona Diamondbacks Fans | 18.61% | 9.36x |
| Grand Canyon Trip Planners | 18.78% | 7.87x |
| Phoenix Suns Fans | 13.06% | 6.74x |
| Ride Share Drivers | 10.87% | 5.33x |
| Blood Donors | 5.77% | 5.29x |
| California Trip Planners | 8.46% | 5.18x |
| California Skiers and Snowboarders | 9.30% | 4.97x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
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APPAREL RETAILERS
The Fry's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fry's audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 1.44% | 15.46x |
| Lorna Jane | 0.82% | 11.89x |
| Free People | 2.43% | 5.94x |
| Coach | 4.72% | 5.93x |
| Carhartt | 31.72% | 5.90x |
| Express Outlets | 1.06% | 5.78x |
| Buckle | 6.26% | 5.73x |
| Eddie Bauer | 2.51% | 5.51x |
| Hollister | 4.54% | 5.17x |
| REI | 1.27% | 5.04x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 38.90% | 20.94x |
| Pre-Built Home Researchers | 0.56% | 5.41x |
| San Diego Cluster | 2.69% | 5.00x |
| Grocery & Food Service | 0.22% | 3.75x |
| Humor & Entertainment | 0.11% | 3.50x |
| Diabetes Research | 0.45% | 3.37x |
| Foreign Language Education | 0.17% | 3.33x |
| College Greek Life | 0.11% | 3.30x |
| Canada Business Cluster | 0.22% | 3.23x |
| Gadgets | 0.06% | 3.23x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
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DEMOGRAPHICS
The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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