Dstillery Audiences

FRY'S

Audience Size: 42.1 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 42.1 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 28.95% 11.44x
Phoenix Trip Planners 19.21% 10.96x
Arizona Wildcats Fans 17.63% 9.49x
Arizona Diamondbacks Fans 17.37% 7.52x
Phoenix Suns Fans 12.11% 5.74x
Ride Share Drivers 11.05% 5.70x
California Skiers and Snowboarders 10.26% 4.91x
California Trip Planners 7.63% 4.82x
Grand Canyon Trip Planners 12.11% 4.44x
Arizona Cardinals Fans 8.95% 4.35x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.73% 31.16x
Abercrombie & Fitch 0.48% 11.04x
Intermix 0.21% 9.10x
Free People 1.19% 7.16x
Forever 21 2.49% 5.18x
Coach 2.24% 5.16x
Lane Bryant 3.75% 4.87x
Hollister 2.83% 4.56x
Buckle 4.04% 4.16x
Brooks Brothers 1.05% 4.10x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 30.26% 20.62x
Right Wing Blogs - Pro-gun & Pro-life 1.84% 5.70x
San Diego Cluster 1.84% 4.00x
Middle East News 0.53% 3.95x
Christian Music 0.12% 3.91x
Las Vegas Hotels 2.89% 3.67x
Assorted Topics (Events, Tickets, Fitness) 1.05% 3.49x
Northern California Cluster 1.58% 3.37x
Gadgets 0.06% 3.23x
Quebec Vacation Research Cluster 0.05% 2.94x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female