Dstillery Audiences

FRY'S

Audience Size: 201.3 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 201.3 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 26.04% 11.66x
Phoenix Trip Planners 20.54% 10.92x
Arizona Wildcats Fans 17.64% 9.54x
Arizona Diamondbacks Fans 16.25% 8.05x
Phoenix Suns Fans 11.63% 5.70x
Ride Share Drivers 10.94% 4.95x
Arizona Cardinals Fans 9.14% 4.68x
Aquarium Trip Planners 10.11% 4.57x
California Skiers and Snowboarders 9.23% 3.84x
San Diego Trip Planners 9.37% 3.80x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.94% 10.34x
Abercrombie & Fitch 1.70% 7.58x
Express Outlets 1.22% 5.74x
Carhartt 25.40% 5.69x
Buckle 6.71% 5.60x
Coach 5.29% 5.35x
Eddie Bauer 2.77% 5.22x
Hollister 4.94% 4.88x
Free People 2.19% 4.86x
REI 1.40% 4.76x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 34.63% 25.36x
Humor & Entertainment 0.14% 4.36x
Franchising 0.06% 3.98x
Pre-Built Home Researchers 0.46% 3.96x
Electronic Cabling 0.09% 3.65x
Pool Cleaning 0.18% 3.58x
Canada Shopping - Kitchenware 0.07% 3.46x
Mortgages & Insurance 0.83% 3.41x
Website Launchers 0.18% 3.29x
Gadgets 0.06% 3.23x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female