Dstillery Audiences

FRY'S

Audience Size: 176.9 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 176.9 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 27.80% 12.93x
Phoenix Trip Planners 21.02% 11.89x
Arizona Wildcats Fans 18.83% 10.40x
Arizona Diamondbacks Fans 18.61% 9.36x
Grand Canyon Trip Planners 18.78% 7.87x
Phoenix Suns Fans 13.06% 6.74x
Ride Share Drivers 10.87% 5.33x
Blood Donors 5.77% 5.29x
California Trip Planners 8.46% 5.18x
California Skiers and Snowboarders 9.30% 4.97x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.44% 15.46x
Lorna Jane 0.82% 11.89x
Free People 2.43% 5.94x
Coach 4.72% 5.93x
Carhartt 31.72% 5.90x
Express Outlets 1.06% 5.78x
Buckle 6.26% 5.73x
Eddie Bauer 2.51% 5.51x
Hollister 4.54% 5.17x
REI 1.27% 5.04x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 38.90% 20.94x
Pre-Built Home Researchers 0.56% 5.41x
San Diego Cluster 2.69% 5.00x
Grocery & Food Service 0.22% 3.75x
Humor & Entertainment 0.11% 3.50x
Diabetes Research 0.45% 3.37x
Foreign Language Education 0.17% 3.33x
College Greek Life 0.11% 3.30x
Canada Business Cluster 0.22% 3.23x
Gadgets 0.06% 3.23x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female