Dstillery Audiences

FRY'S

Audience Size: 56.1 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 56.1 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 22.37% 15.14x
Arizona Trip Planners 22.15% 12.07x
Arizona Wildcats Fans 15.57% 11.40x
Grand Canyon Trip Planners 14.25% 6.45x
Arizona Cardinals Fans 12.28% 5.66x
Phoenix Suns Fans 11.84% 4.94x
Arizona Diamondbacks Fans 11.18% 4.93x
San Diego Activities Researchers 2.41% 4.83x
Thrift Store Shoppers 6.36% 4.67x
California Trip Planners 2.63% 4.36x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 4.64% 13.20x
Lorna Jane 0.29% 9.64x
Forever 21 1.40% 9.27x
Charlotte Russe 0.90% 8.72x
Abercrombie & Fitch 0.68% 8.28x
Coach 0.90% 6.12x
Ralph Lauren 0.41% 5.86x
Calvin Klein 0.14% 4.99x
Hollister 0.91% 4.91x
Buckle 1.79% 4.72x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 25.22% 28.24x
Gun Enthusiast - Hunting & Self Defense 1.10% 6.37x
Tahoe & Reno Tourism 0.49% 5.79x
San Diego Cluster 0.88% 4.24x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.54% 4.00x
Colorado Snow 0.19% 3.87x
Data Analysis & Scripting 0.44% 3.80x
Golf Travel & Gear 0.44% 3.62x
Spam Call Number Searchers 0.10% 3.61x
Motorcycle Lifestyle Researchers 0.44% 3.34x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male