Dstillery Audiences

FRY'S

Audience Size: 204.4 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 204.4 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 12.75% 9.87x
Arizona Wildcats Fans 9.51% 9.39x
Arizona Trip Planners 12.64% 9.13x
Arizona Diamondbacks Fans 7.94% 7.46x
Phoenix Suns Fans 4.89% 4.63x
Arizona Cardinals Fans 4.29% 4.36x
Aquarium Trip Planners 5.08% 3.81x
Ride Share Drivers 5.04% 3.77x
California Skiers and Snowboarders 3.01% 2.24x
San Diego Trip Planners 3.61% 2.17x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.79% 9.48x
Urban Outfitters 6.47% 8.69x
Express Outlets 0.63% 6.27x
Eddie Bauer 1.43% 6.03x
Buckle 2.00% 5.97x
Coach 4.72% 5.40x
Forever 21 3.91% 5.29x
Chicos 3.06% 4.57x
Abercrombie & Fitch 2.13% 4.47x
Brooks Brothers 2.35% 4.34x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 23.66% 22.58x
Pre-Built Home Researchers 0.86% 4.22x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.90% 4.12x
Pac 12 Sports 0.34% 2.72x
Canada Consumer Product Cluster 0.23% 2.51x
Niche Dating Websites 0.41% 2.47x
Recreational Motor Sport Enthusiasts 0.38% 2.41x
Liberal Views on Government, Finance, and Economy 0.34% 2.36x
Free Online Game Players 0.15% 2.36x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.15% 2.23x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female