Dstillery Audiences

FRY'S

Audience Size: 88 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 88 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 26.22% 10.39x
Phoenix Trip Planners 21.00% 10.12x
Arizona Wildcats Fans 15.52% 9.52x
Arizona Diamondbacks Fans 16.27% 8.54x
Phoenix Suns Fans 12.86% 6.93x
Grand Canyon Trip Planners 17.34% 6.84x
Ride Share Drivers 10.04% 6.35x
California Skiers and Snowboarders 7.63% 4.80x
Blood Donors 9.71% 4.52x
California Trip Planners 7.63% 4.26x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.53% 24.80x
Abercrombie & Fitch 0.56% 12.16x
Free People 1.16% 7.60x
Coach 2.11% 6.67x
Hugo Boss 0.82% 5.78x
Express Outlets 0.65% 5.44x
Eddie Bauer 1.55% 5.30x
Urban Outfitters 1.01% 4.77x
REI 0.80% 4.66x
Lane Bryant 3.08% 4.38x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 29.05% 17.47x
Amateur Radios 0.25% 4.89x
Police Gear 0.33% 4.16x
San Diego Cluster 2.66% 4.01x
National Parks 0.17% 3.98x
Christian Music 0.12% 3.91x
Ancestry & Memorial Researchers 0.25% 3.38x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.33% 3.36x
Gadgets 0.06% 3.23x
Parenting & Children's Activities 0.25% 3.21x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female