Dstillery Audiences

FRY'S

Audience Size: 80.4 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 80.4 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 32.19% 13.00x
Phoenix Trip Planners 21.38% 12.08x
Arizona Wildcats Fans 17.89% 10.00x
Arizona Diamondbacks Fans 16.69% 7.43x
Ride Share Drivers 12.72% 6.38x
Phoenix Suns Fans 11.61% 5.84x
Grand Canyon Trip Planners 17.09% 5.69x
California Skiers and Snowboarders 10.89% 4.62x
Arizona Cardinals Fans 7.87% 4.11x
Blood Donors 11.05% 3.99x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.44% 11.61x
Abercrombie & Fitch 0.44% 10.41x
Intermix 0.17% 8.17x
Free People 0.86% 5.14x
Coach 1.57% 4.58x
Forever 21 1.77% 4.12x
Carhartt 30.05% 3.97x
REI 0.52% 3.79x
Hollister 1.70% 3.58x
Bonobos 0.22% 3.54x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 33.78% 23.20x
Christian Music 0.12% 3.91x
Career Cluster A 0.40% 3.73x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.24% 3.52x
Bags & Luggage 0.16% 3.46x
Spanish Health & Wellness 0.16% 3.45x
Grilling 0.16% 3.28x
Gadgets 0.06% 3.23x
Tahoe & Reno Tourism 0.48% 3.16x
San Diego Cluster 1.35% 3.04x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male