Dstillery Audiences

FRY'S

Audience Size: 215.6 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 215.6 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 21.42% 8.55x
Phoenix Trip Planners 18.86% 8.22x
Arizona Wildcats Fans 15.38% 7.20x
Arizona Diamondbacks Fans 14.14% 6.43x
Phoenix Suns Fans 9.98% 4.52x
Arizona Cardinals Fans 8.07% 3.77x
Aquarium Trip Planners 9.09% 3.54x
Ride Share Drivers 8.63% 3.51x
California Skiers and Snowboarders 5.73% 2.46x
San Diego Trip Planners 6.32% 2.38x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.59% 6.99x
Express Outlets 1.06% 5.39x
Buckle 5.73% 5.12x
Coach 4.81% 4.66x
Eddie Bauer 2.18% 4.64x
Urban Outfitters 3.76% 4.52x
Hollister 3.36% 4.14x
Forever 21 3.97% 4.13x
Abercrombie & Fitch 2.25% 3.93x
REI 1.18% 3.82x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 30.88% 22.48x
Pre-Built Home Researchers 0.77% 3.74x
Spanish Lifestyle & Health 0.25% 3.73x
Mysticism 0.06% 3.66x
Canada Shopping - Kitchenware 0.07% 3.46x
Consumer Rewards 0.06% 3.31x
Quebec Vacation Research Cluster 0.05% 2.94x
Sports Apparel 0.09% 2.84x
Comedy Content 0.06% 2.60x
New Mexico News 1.48% 2.55x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female