Explore the Fry's Audience
Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 94.2 thousand unique devices whose actions qualify for the Fry's audience.
INTERESTS
The Fry's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 15.97% | 13.72x |
| Arizona Trip Planners | 26.05% | 11.55x |
| Arizona Wildcats Fans | 12.36% | 10.01x |
| Ride Share Drivers | 8.84% | 5.95x |
| Arizona Diamondbacks Fans | 10.17% | 5.74x |
| Grand Canyon Trip Planners | 14.92% | 5.62x |
| California Skiers and Snowboarders | 9.13% | 4.83x |
| Thrift Store Shoppers | 4.37% | 4.76x |
| Arizona Cardinals Fans | 5.51% | 4.21x |
| Phoenix Suns Fans | 6.94% | 4.01x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
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APPAREL RETAILERS
The Fry's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.09% | 12.43x |
| Abercrombie & Fitch | 1.52% | 8.02x |
| Intermix | 0.57% | 6.54x |
| Free People | 3.90% | 5.66x |
| Coach | 7.26% | 5.31x |
| Forever 21 | 6.90% | 3.66x |
| H&M | 6.04% | 3.49x |
| Express Outlets | 1.58% | 3.38x |
| Urban Outfitters | 3.14% | 3.30x |
| Zara | 1.31% | 3.24x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 28.52% | 29.00x |
| Christian Music | 0.12% | 3.91x |
| Hawaii News | 0.67% | 3.74x |
| San Diego Cluster | 0.95% | 3.70x |
| Spam Call Number Searchers | 0.10% | 3.61x |
| People Search | 0.27% | 3.59x |
| Public Policy Media | 0.13% | 3.57x |
| Gadgets | 0.06% | 3.23x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.19% | 3.03x |
| Quebec Vacation Research Cluster | 0.05% | 2.94x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
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DEMOGRAPHICS
The Fry's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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