Dstillery Audiences

FRY'S

Audience Size: 142.2 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 142.2 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 16.30% 13.03x
Arizona Trip Planners 25.87% 11.87x
Arizona Wildcats Fans 14.63% 10.46x
Ride Share Drivers 10.80% 6.99x
Arizona Diamondbacks Fans 12.76% 6.88x
Phoenix Suns Fans 9.82% 5.50x
Grand Canyon Trip Planners 14.04% 5.02x
Aquarium Trip Planners 8.64% 4.56x
California Skiers and Snowboarders 8.89% 4.56x
Thrift Store Shoppers 4.96% 4.56x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.55% 10.78x
Abercrombie & Fitch 1.22% 7.58x
Intermix 0.52% 6.58x
Free People 3.27% 5.37x
Coach 5.76% 5.01x
Forever 21 5.87% 3.75x
Hollister 5.62% 3.41x
Urban Outfitters 2.89% 3.36x
H&M 4.91% 3.33x
Express Outlets 1.36% 3.18x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 26.07% 26.88x
Pac 12 Sports 0.34% 5.64x
Christian Music 0.12% 3.91x
Spam Call Number Searchers 0.14% 3.81x
Los Angeles Tourism 0.15% 3.74x
Sewing, Embroidery & Quilting 0.15% 3.71x
San Diego Cluster 1.03% 3.68x
Recreational Motor Sport Enthusiasts 0.25% 3.46x
Health Issues Cluster 0.44% 3.44x
Poland Cluster 0.10% 3.34x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female