Dstillery Audiences

FRY'S

Audience Size: 210 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 210 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 21.14% 8.65x
Phoenix Trip Planners 19.17% 8.31x
Arizona Wildcats Fans 15.81% 8.11x
Arizona Diamondbacks Fans 14.02% 6.84x
Phoenix Suns Fans 10.14% 4.71x
Arizona Cardinals Fans 8.63% 4.08x
Ride Share Drivers 9.47% 3.84x
Aquarium Trip Planners 8.25% 3.46x
San Diego Trip Planners 7.07% 2.63x
Work Comes First Travelers 0.03% 2.25x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.45% 6.01x
Express Outlets 1.10% 5.91x
Buckle 5.13% 5.21x
Urban Outfitters 3.96% 4.97x
Eddie Bauer 2.05% 4.81x
Coach 4.63% 4.74x
Forever 21 3.93% 4.19x
REI 1.19% 3.87x
Abercrombie & Fitch 2.40% 3.83x
Hollister 2.76% 3.76x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 30.23x
Handyman Tools 0.06% 28.61x
Phoenix News 30.87% 22.84x
Sports - Skiing, Snowboarding 0.03% 21.69x
Decoration & Fabric 0.04% 16.52x
Canadian Construction & Renovation Research Cluster 0.03% 13.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 13.51x
Quinceanera Planning 0.03% 10.64x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 10.16x
Parenting & Nutrition 0.04% 9.70x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female