Dstillery Audiences

FRY'S

Audience Size: 60.3 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 60.3 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 20.89% 15.52x
Arizona Trip Planners 19.58% 13.82x
Arizona Wildcats Fans 14.03% 10.42x
Ride Share Drivers 9.79% 6.68x
Arizona Diamondbacks Fans 11.91% 6.54x
Arizona Cardinals Fans 6.76% 5.61x
Grand Canyon Trip Planners 12.51% 5.19x
Thrift Store Shoppers 4.64% 4.75x
Costco Deal Blog Readers 2.12% 4.72x
Phoenix Suns Fans 8.68% 4.50x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.38% 12.15x
Intermix 0.17% 7.09x
Abercrombie & Fitch 0.47% 6.77x
Urban Outfitters 2.46% 6.71x
Carhartt 19.25% 5.68x
Coach 1.24% 5.63x
Free People 0.69% 5.56x
Forever 21 1.65% 5.51x
Charlotte Russe 0.48% 5.48x
REI 0.47% 4.69x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 27.25% 25.90x
Australia & New Zealand Media 0.40% 6.13x
Vegetarian Diet 0.63% 5.13x
Pet Forums 0.27% 4.60x
San Diego Cluster 1.21% 4.52x
Dial-Up Internet 0.40% 3.96x
Christian Music 0.12% 3.91x
Spam Call Number Searchers 0.10% 3.61x
Public Policy Media 0.13% 3.57x
Charity Walks 0.23% 3.37x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male