Dstillery Audiences

FRY'S

Audience Size: 40.8 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 40.8 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 19.03% 12.06x
Arizona Trip Planners 26.01% 11.51x
Arizona Wildcats Fans 16.70% 10.12x
Arizona Diamondbacks Fans 16.19% 7.94x
Ride Share Drivers 12.35% 7.10x
Phoenix Suns Fans 11.44% 6.08x
Grand Canyon Trip Planners 16.50% 5.77x
Aquarium Trip Planners 9.41% 5.01x
Thrift Store Shoppers 6.88% 4.90x
California Trip Planners 6.58% 4.48x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 22.97x
Abercrombie & Fitch 0.68% 13.85x
Coach 3.10% 7.46x
Free People 1.23% 6.96x
Express Outlets 0.78% 5.29x
REI 0.96% 5.29x
Forever 21 2.47% 5.26x
Urban Outfitters 1.16% 4.95x
Lane Bryant 3.86% 4.85x
Brooks Brothers 1.18% 4.49x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 29.86% 20.89x
Central California Cluster 1.21% 8.20x
Grilling 0.30% 5.50x
Mortgages & Insurance 0.38% 5.46x
Conservatives & Conspiracies 0.91% 4.08x
Philanthropy - Charities & Fundraising 0.20% 3.94x
Canada Consumer Product Cluster 0.30% 3.92x
Christian Music 0.12% 3.91x
Crossword & Puzzle Players 0.61% 3.83x
San Diego Cluster 1.82% 3.77x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female