Dstillery Audiences

FRY'S

Audience Size: 82.6 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 82.6 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Grand Canyon Trip Planners.

Interest Composition Index
Grand Canyon Trip Planners 15.38% 7.63x
Arizona Cardinals Fans 9.91% 4.38x
Netflix Users 7.69% 3.89x
Nutrition Chart Researchers 11.54% 3.70x
Luxury Bedding Shoppers 7.69% 3.69x
Telluride Trip Planners 6.66% 3.51x
Restaurant Supply Shoppers 0.53% 3.46x
Thrift Store Shoppers 5.07% 3.30x
San Francisco Activities Researchers 4.77% 3.18x
San Diego Events Researchers 4.77% 3.18x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.55% 16.26x
Hollister 3.79% 6.90x
Express Outlets 0.67% 6.73x
Carhartt 35.62% 5.71x
Lululemon 2.05% 4.99x
Charlotte Russe 0.31% 4.95x
Lane Bryant 3.03% 4.69x
Maurices 1.48% 4.65x
The Childrens Place 6.06% 4.39x
Express 4.55% 4.35x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.45% 9.42x
Natural & Healthy Living Researchers 0.23% 4.97x
Vegans & Animal Welfare 0.38% 4.55x
San Diego Cluster 2.95% 4.41x
Christian Music 0.12% 3.91x
Medical Supplies 0.30% 3.89x
Vaping 0.23% 3.85x
Engineering 0.23% 3.80x
MBA Education 0.38% 3.79x
Mail Order Food 0.23% 3.66x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male