Explore the Fry's Audience
Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 82.6 thousand unique devices whose actions qualify for the Fry's audience.
INTERESTS
The Fry's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fry's audience is Grand Canyon Trip Planners.
| Interest | Composition | Index |
| Grand Canyon Trip Planners | 15.38% | 7.63x |
| Arizona Cardinals Fans | 9.91% | 4.38x |
| Netflix Users | 7.69% | 3.89x |
| Nutrition Chart Researchers | 11.54% | 3.70x |
| Luxury Bedding Shoppers | 7.69% | 3.69x |
| Telluride Trip Planners | 6.66% | 3.51x |
| Restaurant Supply Shoppers | 0.53% | 3.46x |
| Thrift Store Shoppers | 5.07% | 3.30x |
| San Francisco Activities Researchers | 4.77% | 3.18x |
| San Diego Events Researchers | 4.77% | 3.18x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
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APPAREL RETAILERS
The Fry's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.55% | 16.26x |
| Hollister | 3.79% | 6.90x |
| Express Outlets | 0.67% | 6.73x |
| Carhartt | 35.62% | 5.71x |
| Lululemon | 2.05% | 4.99x |
| Charlotte Russe | 0.31% | 4.95x |
| Lane Bryant | 3.03% | 4.69x |
| Maurices | 1.48% | 4.65x |
| The Childrens Place | 6.06% | 4.39x |
| Express | 4.55% | 4.35x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fry's audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.45% | 9.42x |
| Natural & Healthy Living Researchers | 0.23% | 4.97x |
| Vegans & Animal Welfare | 0.38% | 4.55x |
| San Diego Cluster | 2.95% | 4.41x |
| Christian Music | 0.12% | 3.91x |
| Medical Supplies | 0.30% | 3.89x |
| Vaping | 0.23% | 3.85x |
| Engineering | 0.23% | 3.80x |
| MBA Education | 0.38% | 3.79x |
| Mail Order Food | 0.23% | 3.66x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
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DEMOGRAPHICS
The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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