Dstillery Audiences

FRY'S

Audience Size: 203 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 203 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 14.84% 11.69x
Arizona Wildcats Fans 12.18% 11.54x
Arizona Trip Planners 15.66% 10.84x
Arizona Diamondbacks Fans 10.12% 8.16x
Ride Share Drivers 7.59% 5.05x
Phoenix Suns Fans 6.05% 4.89x
Arizona Cardinals Fans 5.45% 4.79x
Aquarium Trip Planners 7.25% 4.49x
San Diego Trip Planners 5.06% 3.06x
California Skiers and Snowboarders 3.60% 2.85x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 5.75% 7.39x
Lorna Jane 0.52% 6.49x
Express Outlets 0.84% 6.07x
Eddie Bauer 1.85% 5.88x
Buckle 3.85% 5.84x
Coach 4.84% 5.10x
Forever 21 4.24% 4.98x
Abercrombie & Fitch 2.62% 4.52x
Zumiez 3.68% 4.00x
REI 1.25% 3.96x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 30.23x
Handyman Tools 0.06% 28.61x
Phoenix News 30.80% 23.63x
Sports - Skiing, Snowboarding 0.03% 21.69x
Decoration & Fabric 0.04% 16.52x
Canadian Construction & Renovation Research Cluster 0.03% 13.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 13.51x
Environmental Conservation 0.04% 13.06x
Quinceanera Planning 0.03% 10.58x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 10.16x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female