Explore the Fry's Audience
Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 168.4 thousand unique devices whose actions qualify for the Fry's audience.
INTERESTS
The Fry's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fry's audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 9.73% | 10.05x |
| Phoenix Trip Planners | 10.70% | 8.75x |
| Arizona Trip Planners | 11.05% | 8.47x |
| Arizona Diamondbacks Fans | 6.77% | 6.42x |
| Ride Share Drivers | 4.79% | 3.68x |
| Aquarium Trip Planners | 4.77% | 3.64x |
| Phoenix Suns Fans | 3.68% | 3.51x |
| Arizona Cardinals Fans | 3.14% | 3.26x |
| San Diego Trip Planners | 3.80% | 2.31x |
| California Skiers and Snowboarders | 3.12% | 2.10x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
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APPAREL RETAILERS
The Fry's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fry's audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 5.50% | 8.78x |
| Lorna Jane | 0.71% | 8.77x |
| Chicos | 2.95% | 5.30x |
| Forever 21 | 2.71% | 5.05x |
| Eddie Bauer | 0.86% | 4.95x |
| Tommy Bahama | 1.31% | 4.33x |
| Coach | 3.33% | 4.29x |
| The Childrens Place | 3.18% | 4.28x |
| Brooks Brothers | 2.16% | 4.20x |
| REI | 1.41% | 4.07x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 21.27% | 21.28x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.76% | 3.08x |
| Pac 12 Sports | 0.41% | 3.01x |
| Networking Marketing | 0.35% | 2.63x |
| Pre-Built Home Researchers | 0.48% | 2.36x |
| Clean Energy | 0.20% | 2.28x |
| Humor & Entertainment | 0.13% | 2.20x |
| Right Wing Blogs - Political Activism | 0.25% | 2.04x |
| Military & Law Enforcement | 0.38% | 2.00x |
| Robotics | 0.13% | 1.95x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
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DEMOGRAPHICS
The Fry's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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