Dstillery Audiences

FRY'S

Audience Size: 94.2 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 94.2 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 15.97% 13.72x
Arizona Trip Planners 26.05% 11.55x
Arizona Wildcats Fans 12.36% 10.01x
Ride Share Drivers 8.84% 5.95x
Arizona Diamondbacks Fans 10.17% 5.74x
Grand Canyon Trip Planners 14.92% 5.62x
California Skiers and Snowboarders 9.13% 4.83x
Thrift Store Shoppers 4.37% 4.76x
Arizona Cardinals Fans 5.51% 4.21x
Phoenix Suns Fans 6.94% 4.01x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.09% 12.43x
Abercrombie & Fitch 1.52% 8.02x
Intermix 0.57% 6.54x
Free People 3.90% 5.66x
Coach 7.26% 5.31x
Forever 21 6.90% 3.66x
H&M 6.04% 3.49x
Express Outlets 1.58% 3.38x
Urban Outfitters 3.14% 3.30x
Zara 1.31% 3.24x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 28.52% 29.00x
Christian Music 0.12% 3.91x
Hawaii News 0.67% 3.74x
San Diego Cluster 0.95% 3.70x
Spam Call Number Searchers 0.10% 3.61x
People Search 0.27% 3.59x
Public Policy Media 0.13% 3.57x
Gadgets 0.06% 3.23x
Assorted Topics (Viral Media, Paid Traffic) 0.19% 3.03x
Quebec Vacation Research Cluster 0.05% 2.94x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female