Dstillery Audiences

FRY'S

Audience Size: 215.9 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 215.9 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 24.78% 10.44x
Phoenix Trip Planners 21.34% 10.25x
Arizona Wildcats Fans 16.02% 8.90x
Arizona Diamondbacks Fans 15.88% 7.70x
Phoenix Suns Fans 10.95% 5.34x
Ride Share Drivers 10.57% 4.58x
Aquarium Trip Planners 9.94% 4.57x
Arizona Cardinals Fans 9.32% 4.52x
San Diego Trip Planners 7.92% 3.38x
Telluride Trip Planners 6.71% 3.13x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.96% 8.93x
Carhartt 21.26% 5.82x
Abercrombie & Fitch 2.03% 5.73x
Express Outlets 1.29% 5.57x
Buckle 6.86% 5.52x
Coach 5.70% 5.17x
Eddie Bauer 2.90% 5.12x
Hollister 5.30% 4.94x
Forever 21 4.86% 4.51x
Levi Strauss 0.91% 4.45x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 32.64% 24.03x
Vancouver British Columbia Research Cluster 0.10% 5.60x
Pre-Built Home Researchers 0.70% 4.46x
Franchising 0.06% 3.98x
Mexico Travel 0.07% 3.69x
Sports - Golf, Hunting, Fishing 0.07% 3.63x
Canada Shopping - Kitchenware 0.07% 3.46x
Auctions & Repossessions 0.17% 3.23x
Gadgets 0.06% 3.23x
Senior Care 0.10% 3.16x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female