Dstillery Audiences

FRY'S

Audience Size: 216.7 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 216.7 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 24.25% 10.77x
Phoenix Trip Planners 19.52% 9.99x
Arizona Wildcats Fans 16.74% 8.54x
Arizona Diamondbacks Fans 15.42% 7.45x
Phoenix Suns Fans 10.83% 5.33x
Ride Share Drivers 9.33% 4.51x
Arizona Cardinals Fans 8.05% 4.05x
Aquarium Trip Planners 8.87% 3.93x
California Skiers and Snowboarders 6.20% 3.05x
San Diego Trip Planners 7.12% 3.01x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.80% 8.16x
Carhartt 12.47% 5.94x
Express Outlets 1.16% 5.32x
Buckle 6.10% 5.29x
Coach 5.24% 4.72x
Hollister 4.35% 4.59x
Eddie Bauer 2.46% 4.55x
Levi Strauss 1.18% 4.35x
Abercrombie & Fitch 2.03% 4.24x
Forever 21 4.24% 4.12x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 34.33% 24.01x
Pre-Built Home Researchers 0.93% 5.67x
Canada Shopping - Kitchenware 0.07% 3.46x
Costumes 0.11% 3.36x
Comedy Content 0.07% 3.11x
Free Online Game Players 0.21% 3.08x
Holiday Gifts 0.11% 2.99x
Quebec Vacation Research Cluster 0.05% 2.94x
Telescopes 0.14% 2.74x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.53% 2.60x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female