Explore the Fry's Audience
Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 60.3 thousand unique devices whose actions qualify for the Fry's audience.
INTERESTS
The Fry's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 20.89% | 15.52x |
| Arizona Trip Planners | 19.58% | 13.82x |
| Arizona Wildcats Fans | 14.03% | 10.42x |
| Ride Share Drivers | 9.79% | 6.68x |
| Arizona Diamondbacks Fans | 11.91% | 6.54x |
| Arizona Cardinals Fans | 6.76% | 5.61x |
| Grand Canyon Trip Planners | 12.51% | 5.19x |
| Thrift Store Shoppers | 4.64% | 4.75x |
| Costco Deal Blog Readers | 2.12% | 4.72x |
| Phoenix Suns Fans | 8.68% | 4.50x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Curious about what else the Fry's audience is interested in?
Sign Up
APPAREL RETAILERS
The Fry's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fry's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.38% | 12.15x |
| Intermix | 0.17% | 7.09x |
| Abercrombie & Fitch | 0.47% | 6.77x |
| Urban Outfitters | 2.46% | 6.71x |
| Carhartt | 19.25% | 5.68x |
| Coach | 1.24% | 5.63x |
| Free People | 0.69% | 5.56x |
| Forever 21 | 1.65% | 5.51x |
| Charlotte Russe | 0.48% | 5.48x |
| REI | 0.47% | 4.69x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Want to find more of the Fry's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 27.25% | 25.90x |
| Australia & New Zealand Media | 0.40% | 6.13x |
| Vegetarian Diet | 0.63% | 5.13x |
| Pet Forums | 0.27% | 4.60x |
| San Diego Cluster | 1.21% | 4.52x |
| Dial-Up Internet | 0.40% | 3.96x |
| Christian Music | 0.12% | 3.91x |
| Spam Call Number Searchers | 0.10% | 3.61x |
| Public Policy Media | 0.13% | 3.57x |
| Charity Walks | 0.23% | 3.37x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Want to see more of the Content Affinities the Fry's audience visits?
Sign Up
DEMOGRAPHICS
The Fry's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Fry's audience?
Sign Up