Dstillery Audiences

FRY'S

Audience Size: 168.4 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 168.4 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 9.73% 10.05x
Phoenix Trip Planners 10.70% 8.75x
Arizona Trip Planners 11.05% 8.47x
Arizona Diamondbacks Fans 6.77% 6.42x
Ride Share Drivers 4.79% 3.68x
Aquarium Trip Planners 4.77% 3.64x
Phoenix Suns Fans 3.68% 3.51x
Arizona Cardinals Fans 3.14% 3.26x
San Diego Trip Planners 3.80% 2.31x
California Skiers and Snowboarders 3.12% 2.10x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 5.50% 8.78x
Lorna Jane 0.71% 8.77x
Chicos 2.95% 5.30x
Forever 21 2.71% 5.05x
Eddie Bauer 0.86% 4.95x
Tommy Bahama 1.31% 4.33x
Coach 3.33% 4.29x
The Childrens Place 3.18% 4.28x
Brooks Brothers 2.16% 4.20x
REI 1.41% 4.07x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 21.27% 21.28x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.76% 3.08x
Pac 12 Sports 0.41% 3.01x
Networking Marketing 0.35% 2.63x
Pre-Built Home Researchers 0.48% 2.36x
Clean Energy 0.20% 2.28x
Humor & Entertainment 0.13% 2.20x
Right Wing Blogs - Political Activism 0.25% 2.04x
Military & Law Enforcement 0.38% 2.00x
Robotics 0.13% 1.95x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female