Dstillery Audiences

FRY'S

Audience Size: 90.4 Thousand Devices

Explore the Fry's Audience

Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 90.4 thousand unique devices whose actions qualify for the Fry's audience.

Dstillery Crafted Audiences

INTERESTS

The Fry's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 11.71% 10.31x
Arizona Wildcats Fans 9.66% 9.61x
Arizona Trip Planners 11.65% 8.82x
Arizona Diamondbacks Fans 7.36% 6.40x
Ride Share Drivers 5.02% 4.34x
Phoenix Suns Fans 4.90% 4.08x
Arizona Cardinals Fans 3.75% 3.82x
Aquarium Trip Planners 4.90% 3.71x
San Diego Trip Planners 3.69% 2.51x
California Skiers and Snowboarders 3.66% 2.45x
Composition Percentage: The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fry's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fry's audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 3.16% 8.36x
Chicos 1.77% 5.07x
Coach 2.25% 4.94x
Forever 21 1.43% 4.69x
Brooks Brothers 1.94% 4.64x
Zara 0.87% 4.60x
Lane Bryant 1.55% 4.35x
H&M 1.25% 4.33x
Old Navy 2.02% 4.23x
Tommy Bahama 0.79% 4.18x
Composition Percentage: The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fry's audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 20.74% 22.30x
Pre-Built Home Researchers 1.01% 5.10x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 0.69% 2.91x
LGBTQ Advocacy 1.12% 2.52x
Sports - Climbing, Non-traditional 0.52% 2.21x
Networking Marketing 0.32% 2.19x
Right Wing Blogs - Pro-gun & Pro-life 0.61% 2.17x
Utah Cluster 0.78% 1.98x
Las Vegas Hotels 1.21% 1.97x
Motorcycle Lifestyle Researchers 0.75% 1.94x
Composition Percentage: The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fry's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female