Explore the Fry's Audience
Below you'll find more information about the Fry's audience, broken down in different categories based on their digital and physical behaviors. These are 203 thousand unique devices whose actions qualify for the Fry's audience.
INTERESTS
The Fry's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fry's audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 14.84% | 11.69x |
| Arizona Wildcats Fans | 12.18% | 11.54x |
| Arizona Trip Planners | 15.66% | 10.84x |
| Arizona Diamondbacks Fans | 10.12% | 8.16x |
| Ride Share Drivers | 7.59% | 5.05x |
| Phoenix Suns Fans | 6.05% | 4.89x |
| Arizona Cardinals Fans | 5.45% | 4.79x |
| Aquarium Trip Planners | 7.25% | 4.49x |
| San Diego Trip Planners | 5.06% | 3.06x |
| California Skiers and Snowboarders | 3.60% | 2.85x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Interest attribute.
Index: A comparison of the Fry's audience to the internet population.
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APPAREL RETAILERS
The Fry's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fry's audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 5.75% | 7.39x |
| Lorna Jane | 0.52% | 6.49x |
| Express Outlets | 0.84% | 6.07x |
| Eddie Bauer | 1.85% | 5.88x |
| Buckle | 3.85% | 5.84x |
| Coach | 4.84% | 5.10x |
| Forever 21 | 4.24% | 4.98x |
| Abercrombie & Fitch | 2.62% | 4.52x |
| Zumiez | 3.68% | 4.00x |
| REI | 1.25% | 3.96x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Location attribute.
Index: A comparison of the Fry's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fry's audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.04% | 30.23x |
| Handyman Tools | 0.06% | 28.61x |
| Phoenix News | 30.80% | 23.63x |
| Sports - Skiing, Snowboarding | 0.03% | 21.69x |
| Decoration & Fabric | 0.04% | 16.52x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 13.84x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 13.51x |
| Environmental Conservation | 0.04% | 13.06x |
| Quinceanera Planning | 0.03% | 10.58x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 10.16x |
Composition Percentage:
The overlap percentage between the Fry's audience and the Content Affinity attribute.
Index: A comparison of the Fry's audience to the internet population.
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DEMOGRAPHICS
The Fry's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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