Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 112 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 5.55% | 3.89x |
| Rodeo Enthusiasts | 4.03% | 3.39x |
| Wyoming Cowboys Fans | 3.13% | 3.10x |
| Denver Broncos Fans | 2.78% | 2.99x |
| Texas Trip Planners | 3.85% | 2.51x |
| Rapid City Trip Planners | 2.51% | 2.41x |
| Colorado Skiers and Snowboarders | 2.86% | 2.28x |
| Texas Energy Providers | 2.78% | 2.22x |
| Aspen Trip Planners | 2.33% | 2.20x |
| Volleyball Enthusiasts | 2.42% | 2.17x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.68% | 8.69x |
| Buckle | 0.74% | 8.44x |
| The North Face | 2.43% | 8.32x |
| REI | 2.45% | 7.88x |
| LL Bean | 0.46% | 7.77x |
| Express Outlets | 0.48% | 6.55x |
| Dressbarn | 3.74% | 6.52x |
| Carhartt | 13.93% | 6.31x |
| Aeropostale | 2.58% | 6.29x |
| Lane Bryant | 4.01% | 6.00x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 5.28% | 12.45x |
| Nebraska Cluster | 6.54% | 11.97x |
| Colorado Cluster | 1.97% | 6.44x |
| Colorado News | 6.54% | 4.50x |
| Texas News | 1.61% | 2.97x |
| Iowa Cluster | 1.97% | 2.38x |
| US Military Cluster | 2.06% | 2.04x |
| Sports News & Apparel | 1.61% | 1.70x |
| Gun Enthusiast - Hunting & Self Defense | 1.79% | 1.67x |
| Kitchen Blog Readers | 5.82% | 1.53x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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