Dstillery Audiences

FURNITURE ROW

Audience Size: 124.4 Thousand Devices

Explore the Furniture Row Audience

Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 124.4 thousand unique devices whose actions qualify for the Furniture Row audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Row audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Row audience is Rodeo Enthusiasts.

Interest Composition Index
Rodeo Enthusiasts 5.39% 3.84x
Getting Off the Grid Travelers 0.42% 3.61x
Denver Trip Planners 5.78% 3.60x
Aspen Trip Planners 4.22% 3.25x
Wyoming Cowboys Fans 3.53% 3.05x
Rapid City Trip Planners 2.84% 2.62x
Colorado Skiers and Snowboarders 4.12% 2.58x
Denver Broncos Fans 2.45% 2.29x
Big 12 Fans 2.94% 2.25x
Montana and Idaho Trip Planners 3.04% 2.24x
Composition Percentage: The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Row audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Row audience is Buckle.

Location Composition Index
Buckle 3.64% 7.77x
Eddie Bauer 1.96% 7.75x
The North Face 2.37% 6.94x
Express Outlets 0.79% 6.85x
REI 2.06% 6.38x
Carhartt 12.22% 6.31x
LL Bean 0.47% 6.15x
Dressbarn 3.92% 5.57x
Zumiez 3.99% 5.33x
Lane Bryant 4.42% 5.23x
Composition Percentage: The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Row audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 5.49% 8.99x
Idaho Cluster 1.96% 8.19x
Northern Texas Cluster 4.02% 7.85x
Colorado Cluster 2.65% 7.82x
Colorado Snow 1.76% 6.81x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.86% 6.50x
Colorado News 8.53% 4.91x
South Dakota Cluster 0.69% 2.95x
Fishing 0.78% 2.83x
New Mexico News 1.18% 2.80x
Composition Percentage: The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Row audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male