Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 79 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is Colorado County and Local Fair Visitors.
| Interest | Composition | Index |
| Colorado County and Local Fair Visitors | 8.04% | 3.41x |
| Denver Trip Planners | 8.70% | 3.29x |
| Rodeo Enthusiasts | 6.52% | 2.80x |
| South West State Fair Visitors | 8.04% | 2.79x |
| North Midwest State Fair Visitors | 5.87% | 2.48x |
| Telluride Trip Planners | 6.09% | 2.41x |
| Colorado Skiers and Snowboarders | 6.09% | 2.38x |
| Military Personal Finance Researchers | 5.65% | 2.25x |
| Montana and Idaho Trip Planners | 5.00% | 2.21x |
| Aspen Trip Planners | 4.78% | 2.12x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 2.20% | 10.47x |
| Eddie Bauer | 5.39% | 9.73x |
| REI | 2.95% | 9.63x |
| Buckle | 11.35% | 9.21x |
| The North Face | 3.24% | 8.25x |
| Columbia | 1.59% | 6.26x |
| Lane Bryant | 6.22% | 6.21x |
| Carhartt | 23.84% | 6.14x |
| Chicos | 6.99% | 6.10x |
| Zumiez | 9.75% | 6.04x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 4.78% | 10.69x |
| Idaho Cluster | 2.83% | 9.58x |
| Colorado Snow | 1.09% | 8.17x |
| Colorado News | 10.87% | 5.68x |
| Phone & Computer Game Downloaders | 0.65% | 5.32x |
| Peru Media | 0.43% | 3.90x |
| New Mexico News | 1.96% | 3.85x |
| Exotic Pets | 0.87% | 3.69x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.52% | 3.67x |
| Texas News | 3.04% | 3.63x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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