Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is San Antonio Spurs Fans.
| Interest | Composition | Index |
| San Antonio Spurs Fans | 17.72% | 8.56x |
| Quarantine Planners | 6.33% | 7.52x |
| Aspen Trip Planners | 12.66% | 6.57x |
| Texas County and Local Fair Visitors | 17.72% | 6.14x |
| Online Grammar Tool Users | 6.33% | 5.81x |
| Korean Food Enthusiasts | 8.86% | 5.77x |
| Portugal Trip Planners | 11.39% | 5.47x |
| Pediatric Provider Researchers | 13.92% | 5.34x |
| Sushi Lovers | 8.86% | 5.13x |
| Houston Activity Researchers | 8.86% | 5.05x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.79% | 14.06x |
| The North Face | 1.58% | 11.76x |
| Eddie Bauer | 3.62% | 9.94x |
| REI | 1.58% | 9.92x |
| Columbia | 0.79% | 9.09x |
| Buckle | 5.92% | 6.12x |
| Maurices | 8.10% | 5.74x |
| Zumiez | 4.21% | 5.70x |
| Lululemon | 1.58% | 5.68x |
| Victoria's Secret | 7.18% | 5.11x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 16.46% | 11.97x |
| Northern Texas Cluster | 7.59% | 7.53x |
| Colorado Cluster | 3.80% | 5.46x |
| Austin Cluster | 6.33% | 5.02x |
| Colorado News | 12.66% | 4.95x |
| Music Concerts | 7.59% | 4.07x |
| Wine, Liquor & Mixology | 2.53% | 3.90x |
| US Military Cluster | 2.53% | 3.86x |
| New Mexico News | 2.53% | 3.81x |
| Cruise Vacations | 1.05% | 3.81x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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