Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 124.4 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is Rodeo Enthusiasts.
| Interest | Composition | Index |
| Rodeo Enthusiasts | 5.39% | 3.84x |
| Getting Off the Grid Travelers | 0.42% | 3.61x |
| Denver Trip Planners | 5.78% | 3.60x |
| Aspen Trip Planners | 4.22% | 3.25x |
| Wyoming Cowboys Fans | 3.53% | 3.05x |
| Rapid City Trip Planners | 2.84% | 2.62x |
| Colorado Skiers and Snowboarders | 4.12% | 2.58x |
| Denver Broncos Fans | 2.45% | 2.29x |
| Big 12 Fans | 2.94% | 2.25x |
| Montana and Idaho Trip Planners | 3.04% | 2.24x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Buckle.
| Location | Composition | Index |
| Buckle | 3.64% | 7.77x |
| Eddie Bauer | 1.96% | 7.75x |
| The North Face | 2.37% | 6.94x |
| Express Outlets | 0.79% | 6.85x |
| REI | 2.06% | 6.38x |
| Carhartt | 12.22% | 6.31x |
| LL Bean | 0.47% | 6.15x |
| Dressbarn | 3.92% | 5.57x |
| Zumiez | 3.99% | 5.33x |
| Lane Bryant | 4.42% | 5.23x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 5.49% | 8.99x |
| Idaho Cluster | 1.96% | 8.19x |
| Northern Texas Cluster | 4.02% | 7.85x |
| Colorado Cluster | 2.65% | 7.82x |
| Colorado Snow | 1.76% | 6.81x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.86% | 6.50x |
| Colorado News | 8.53% | 4.91x |
| South Dakota Cluster | 0.69% | 2.95x |
| Fishing | 0.78% | 2.83x |
| New Mexico News | 1.18% | 2.80x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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