Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 7.04% | 3.56x |
| Telluride Trip Planners | 6.69% | 3.48x |
| Spa Goers | 8.45% | 3.43x |
| Colorado County and Local Fair Visitors | 8.45% | 3.35x |
| Horror Movie Fans | 5.99% | 3.30x |
| South West State Fair Visitors | 10.21% | 3.30x |
| Montana and Idaho Trip Planners | 7.39% | 3.27x |
| Aspen Trip Planners | 5.63% | 3.19x |
| Thrift Store Shoppers | 4.58% | 2.93x |
| Houston Rockets Fans | 5.99% | 2.92x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.56% | 10.02x |
| REI | 1.24% | 9.01x |
| The North Face | 0.85% | 7.15x |
| Columbia | 0.51% | 6.25x |
| Eddie Bauer | 1.47% | 5.13x |
| Buckle | 3.67% | 4.85x |
| Zumiez | 2.48% | 4.22x |
| Free People | 0.53% | 3.86x |
| Maurices | 4.29% | 3.69x |
| Bonobos | 0.23% | 3.65x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 4.58% | 10.03x |
| Colorado Cluster | 6.34% | 9.16x |
| Magic & Games | 2.82% | 6.69x |
| New Mexico News | 3.87% | 6.57x |
| Austin Cluster | 5.99% | 4.91x |
| Texas News | 5.99% | 4.41x |
| Northern Texas Cluster | 4.23% | 4.17x |
| Back & Spine | 0.70% | 3.80x |
| Colorado News | 8.80% | 3.68x |
| Barcode Site & App Users | 0.09% | 3.52x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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