Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 102.7 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is Colorado County and Local Fair Visitors.
| Interest | Composition | Index |
| Colorado County and Local Fair Visitors | 7.89% | 3.88x |
| Getting Off the Grid Travelers | 0.42% | 3.61x |
| Denver Trip Planners | 8.27% | 3.56x |
| Aspen Trip Planners | 4.89% | 2.82x |
| Rodeo Enthusiasts | 4.51% | 2.62x |
| Rapid City Trip Planners | 4.14% | 2.37x |
| Montana and Idaho Trip Planners | 4.01% | 2.32x |
| Denver Broncos Fans | 3.63% | 2.32x |
| Smartphone Case Shoppers | 4.76% | 2.29x |
| Colorado Skiers and Snowboarders | 4.76% | 2.29x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Buckle.
| Location | Composition | Index |
| Buckle | 7.00% | 8.40x |
| Eddie Bauer | 2.97% | 7.96x |
| The North Face | 2.35% | 7.04x |
| REI | 2.03% | 6.72x |
| Carhartt | 4.27% | 6.60x |
| Express Outlets | 0.95% | 5.84x |
| Lane Bryant | 4.85% | 5.53x |
| Zumiez | 5.98% | 5.50x |
| Columbia | 1.33% | 5.49x |
| Patagonia | 1.44% | 5.46x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.14% | 102.28x |
| Saskatchewan Media & Retail Cluster | 0.43% | 92.18x |
| Handyman Tools | 0.06% | 49.44x |
| Fashion & Cosmetics | 0.10% | 37.22x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.15% | 36.73x |
| England Tourism | 0.13% | 33.23x |
| Canadian Construction & Renovation Research Cluster | 0.07% | 29.81x |
| Home Décor, Furniture, & Decorating | 0.06% | 29.49x |
| Survey Websites | 0.14% | 28.82x |
| As Seen On TV Products | 0.09% | 23.09x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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