Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 52.1 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 11.48% | 4.27x |
| Denver Trip Planners | 6.38% | 3.85x |
| Montana and Idaho Trip Planners | 6.38% | 3.48x |
| Colorado Skiers and Snowboarders | 6.38% | 3.38x |
| Colorado County and Local Fair Visitors | 6.89% | 3.24x |
| Telluride Trip Planners | 5.10% | 3.17x |
| Quarantine Planners | 2.04% | 3.09x |
| Yellowstone Park Trip Planners | 8.16% | 3.05x |
| Food Bank Researchers | 2.04% | 3.02x |
| Aspen Trip Planners | 4.34% | 3.00x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.22% | 8.78x |
| Columbia | 1.29% | 5.81x |
| The North Face | 1.66% | 5.24x |
| REI | 1.76% | 4.78x |
| Eddie Bauer | 3.26% | 3.98x |
| Buckle | 7.15% | 3.47x |
| Zumiez | 5.16% | 3.19x |
| Maurices | 9.08% | 2.94x |
| The Childrens Place | 7.17% | 2.63x |
| Express Outlets | 0.87% | 2.57x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 4.08% | 10.90x |
| Colorado Cluster | 4.85% | 8.29x |
| New Mexico News | 2.55% | 5.09x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.04% | 4.64x |
| People Search | 0.52% | 3.91x |
| Mexico Cluster | 1.28% | 3.54x |
| Barcode Site & App Users | 0.09% | 3.52x |
| Colorado News | 6.89% | 3.48x |
| Texas News | 4.34% | 3.41x |
| Ireland Cluster | 0.51% | 3.31x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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