Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 74.3 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 2.80% | 4.77x |
| Denver Trip Planners | 7.31% | 4.68x |
| Telluride Trip Planners | 4.73% | 3.47x |
| Aspen Trip Planners | 4.09% | 3.30x |
| Colorado County and Local Fair Visitors | 6.67% | 3.29x |
| Colorado Skiers and Snowboarders | 5.81% | 3.24x |
| Rodeo Enthusiasts | 6.88% | 3.11x |
| Texas Activity Researchers | 2.15% | 3.03x |
| South West State Fair Visitors | 8.17% | 2.86x |
| Yogis | 1.94% | 2.85x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.34% | 6.74x |
| Columbia | 1.69% | 5.24x |
| The North Face | 2.64% | 5.17x |
| Eddie Bauer | 5.63% | 4.32x |
| REI | 2.44% | 4.29x |
| Buckle | 11.90% | 3.44x |
| Maurices | 15.76% | 3.32x |
| Zumiez | 8.42% | 3.18x |
| American Eagle Outfitters | 8.14% | 2.89x |
| Lane Bryant | 8.35% | 2.85x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 4.73% | 9.12x |
| Idaho Cluster | 2.58% | 8.68x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.92% | 7.23x |
| New Mexico News | 3.23% | 6.23x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.94% | 5.19x |
| Equestrian Cluster | 0.65% | 4.56x |
| Texas News | 4.95% | 4.48x |
| Colorado News | 7.74% | 4.25x |
| Austin Cluster | 3.01% | 3.70x |
| Trucking | 0.43% | 3.54x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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