Explore the Furniture Row Audience
Below you'll find more information about the Furniture Row audience, broken down in different categories based on their digital and physical behaviors. These are 37.5 thousand unique devices whose actions qualify for the Furniture Row audience.
INTERESTS
The Furniture Row audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture Row audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 3.24% | 4.87x |
| Mens Business Clothes Shoppers | 2.31% | 4.42x |
| Gin Enthusiasts | 2.78% | 4.33x |
| Denver Trip Planners | 6.48% | 3.98x |
| Arizona Wildcats Fans | 6.02% | 3.96x |
| Telluride Trip Planners | 5.56% | 3.92x |
| Winter Sports Destination Seekers | 2.78% | 3.82x |
| Craft Spirits Enthusiasts | 3.24% | 3.57x |
| Aspen Trip Planners | 4.63% | 3.54x |
| Beer Aficionados | 2.78% | 3.43x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Interest attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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APPAREL RETAILERS
The Furniture Row audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture Row audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.32% | 9.84x |
| The North Face | 2.06% | 8.23x |
| Patagonia | 0.98% | 7.44x |
| REI | 1.89% | 6.93x |
| Express Outlets | 1.44% | 6.83x |
| Eddie Bauer | 3.73% | 6.26x |
| Buckle | 9.21% | 5.81x |
| Maurices | 11.24% | 4.90x |
| Lane Bryant | 6.24% | 4.85x |
| Zumiez | 6.08% | 4.77x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Location attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture Row audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.92% | 7.23x |
| Texas News | 7.41% | 6.33x |
| Colorado Cluster | 3.70% | 5.98x |
| New Mexico News | 3.70% | 5.91x |
| Idaho Cluster | 1.85% | 5.41x |
| Mexico Cluster | 1.39% | 4.23x |
| Chain Restaurants | 1.20% | 4.21x |
| Online Quiz & List Readers | 1.39% | 4.09x |
| Sports - Climbing, Non-traditional | 0.93% | 3.78x |
| Health Issues Cluster | 1.06% | 3.56x |
Composition Percentage:
The overlap percentage between the Furniture Row audience and the Content Affinity attribute.
Index: A comparison of the Furniture Row audience to the internet population.
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DEMOGRAPHICS
The Furniture Row audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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