Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 51.6 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is San Francisco Trip Planners.
| Interest | Composition | Index |
| San Francisco Trip Planners | 5.34% | 2.16x |
| Readers of Korean Content | 6.11% | 2.07x |
| North West State Fair Visitors | 5.60% | 2.03x |
| Supply Chain Professionals | 5.34% | 2.02x |
| Online Card Games Players | 6.11% | 2.01x |
| Rowing Enthusiasts | 4.58% | 2.00x |
| Italian Mens National Soccer Team Fans | 3.56% | 1.95x |
| Hookah Shoppers | 4.33% | 1.93x |
| Clinic & Lab Immunologist Professionals | 4.58% | 1.92x |
| Getaways Researchers | 2.29% | 1.92x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.21% | 5.30x |
| Uniqlo | 0.26% | 4.90x |
| Saint Laurent Paris | 0.10% | 4.81x |
| Mens Wearhouse | 3.79% | 4.65x |
| Urban Outfitters | 0.83% | 4.29x |
| The North Face | 0.45% | 4.25x |
| Jos A. Bank Clothiers | 1.97% | 4.22x |
| Talbots | 1.56% | 4.17x |
| REI | 0.51% | 4.12x |
| Forever 21 | 1.59% | 4.08x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.02% | 4.32x |
| Right Wing Blogs - Conspiracy Theories | 1.02% | 4.01x |
| Trucks | 0.48% | 3.90x |
| Beer, Wine & Alcohol | 0.52% | 3.74x |
| Memphis News | 0.51% | 3.68x |
| Routers, Switches & Networking | 0.97% | 3.54x |
| Holiday Gifts | 0.12% | 3.44x |
| Conscious Living | 0.76% | 3.23x |
| Science Education & Resources | 0.51% | 3.19x |
| Fishing | 0.65% | 2.99x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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