Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 307.6 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 2.41% | 2.49x |
| Smoky Mountains Trip Planners | 2.41% | 2.13x |
| Florida Gators Fans | 1.95% | 1.90x |
| Tahoe Skiers and Snowboarders | 2.44% | 1.86x |
| Florida State Seminoles Fans | 1.79% | 1.75x |
| Santa Cruz Trip Planners | 2.55% | 1.72x |
| Tennessee Titans Fans | 1.63% | 1.65x |
| Nashville Trip Planners | 2.06% | 1.63x |
| Houston Trip Planners | 2.52% | 1.62x |
| North Carolina Travel Researchers | 2.47% | 1.55x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is Belk.
| Location | Composition | Index |
| Belk | 2.15% | 9.28x |
| Mens Wearhouse | 11.20% | 9.00x |
| Gymboree | 3.19% | 7.45x |
| Old Navy | 7.51% | 7.21x |
| Aeropostale | 3.20% | 7.15x |
| Jos A. Bank Clothiers | 4.98% | 7.08x |
| Express Outlets | 0.66% | 6.61x |
| Hollister | 2.74% | 6.57x |
| REI | 2.10% | 6.48x |
| Charlotte Russe | 2.08% | 6.40x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.35% | 4.85x |
| Tennessee Cluster | 2.79% | 4.52x |
| Northern California Cluster | 1.63% | 2.86x |
| Cheerleading | 0.22% | 2.82x |
| Southeast College Athletics | 0.33% | 2.53x |
| Russia Cluster | 0.11% | 2.38x |
| Fashion & Cosmetics | 0.06% | 2.38x |
| Marijuana | 0.19% | 2.33x |
| South Carolina Beach Travel | 0.33% | 2.31x |
| Central California Cluster | 0.62% | 2.28x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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