Dstillery Audiences

GEICO

Audience Size: 261.9 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 261.9 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.05% 3.20x
Family Adventures Travelers 0.05% 2.41x
South Atlantic Voters 4.35% 2.02x
South Carolina Gamecocks Fans 3.30% 1.83x
Southeastern Voters 3.54% 1.69x
Asheville Trip Planners 3.48% 1.66x
Sustainable Lifestyle Enthusiasts 3.05% 1.65x
Georgia Trip Planners 3.92% 1.64x
Cannabis News Readers 2.80% 1.64x
Atlanta Trip Planners 3.30% 1.62x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 2.18% 7.11x
Belk 1.85% 7.05x
Mens Wearhouse 11.50% 6.75x
Jos A. Bank Clothiers 6.30% 6.49x
Express Outlets 1.36% 6.45x
Gymboree 6.66% 6.23x
Charlotte Russe 5.23% 5.99x
Lane Bryant 5.71% 5.99x
Talbots 4.80% 5.98x
White House Black Market 7.95% 5.85x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Costumes.

Content Affinity Composition Index
Costumes 0.12% 3.91x
Higher-End Fashion Brands 0.12% 3.82x
Christian Music 0.25% 3.63x
Foreign Language Education 0.25% 3.51x
Law School Research Cluster 0.08% 3.40x
Organic Beauty & Skincare Products 0.31% 3.39x
Hobby Drones & Remote-Controlled Cars 0.19% 3.03x
Colorado Snow 0.50% 2.90x
Home Décor, Furniture, & Decorating 0.03% 2.83x
Memphis News 0.31% 2.77x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male