Dstillery Audiences

GEICO

Audience Size: 113.9 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 113.9 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Harry Potter Fans.

Interest Composition Index
Harry Potter Fans 0.38% 1.85x
South Atlantic Voters 1.99% 1.68x
Florida State Seminoles Fans 1.68% 1.68x
Miami Dolphins Fans 1.27% 1.50x
Texas Trip Planners 1.96% 1.46x
Readers of South American Content 1.96% 1.44x
Readers of Nicaraguan Content 1.90% 1.42x
Florida Atlantic Coast Trip Planners 1.93% 1.42x
Philadelphia Phillies Fans 1.68% 1.42x
Readers of Puerto Rican Content 1.68% 1.37x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 1.92% 4.13x
Michael Kors 0.47% 3.98x
Gymboree 1.19% 3.96x
Carhartt 0.33% 3.06x
Brooks Brothers 1.38% 2.99x
J. Crew 1.16% 2.71x
The North Face 0.67% 2.61x
Lululemon 0.19% 2.60x
Banana Republic 1.09% 2.12x
LL Bean 0.09% 2.00x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Texas News.

Content Affinity Composition Index
Texas News 1.20% 2.51x
Florida Jacksonville & Orlando Cluster 2.69% 2.21x
North Carolina Education 0.82% 2.04x
South Florida Cluster 2.41% 2.02x
Philadelphia Cluster 1.08% 1.99x
Auto Tires & Parts Repair Researchers 0.32% 1.96x
West Virginia News 0.44% 1.88x
South Carolina Beach Travel 0.28% 1.78x
South Carolina News 1.20% 1.77x
Gossip & Entertainment 0.28% 1.75x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.