Dstillery Audiences

GEICO

Audience Size: 252 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 252 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 3.41% 1.72x
Georgia Trip Planners 4.55% 1.72x
North Carolina Travel Researchers 3.85% 1.64x
South Carolina Gamecocks Fans 3.16% 1.62x
Bed & Bath Shoppers 3.98% 1.59x
Burger Enthusiast 2.06% 1.54x
South Atlantic Voters 3.60% 1.53x
North Carolina Football Fans 3.98% 1.53x
Myrtle Beach Trip Planners 3.03% 1.52x
Louisiana Activities Researchers 3.09% 1.52x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 2.34% 7.66x
Jos A. Bank Clothiers 6.73% 6.83x
Belk 1.94% 6.75x
Abercrombie & Fitch 2.11% 6.58x
Mens Wearhouse 11.17% 6.57x
Express Outlets 1.47% 6.49x
Gymboree 7.55% 6.43x
Talbots 4.92% 6.33x
Free People 2.88% 6.19x
Lane Bryant 6.20% 6.19x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.19% 4.06x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.32% 3.58x
English as a Second Language 0.32% 3.49x
Holiday Gifts 0.12% 3.44x
Pool Cleaning 0.19% 3.43x
Bridal Fashion 0.19% 3.42x
Bathrooms & Plumbing 0.38% 3.40x
North Carolina Education 1.77% 3.07x
West Virginia News 1.52% 3.01x
Home Décor, Furniture, & Decorating 0.03% 2.83x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male