Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 285.2 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.05% | 3.20x |
| Family Adventures Travelers | 0.05% | 2.41x |
| Florida State Seminoles Fans | 3.45% | 1.61x |
| South Carolina Gamecocks Fans | 3.03% | 1.55x |
| ACC Fans | 3.19% | 1.51x |
| Florida Gators Fans | 3.19% | 1.49x |
| SEC Fans | 3.07% | 1.46x |
| Readers of Jamaican Content | 3.07% | 1.45x |
| North Carolina Travel Researchers | 3.40% | 1.42x |
| Getting Off the Grid Travelers | 0.02% | 1.42x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Curious about what else the GEICO audience is interested in?
Sign Up
APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 12.48% | 7.41x |
| Belk | 1.61% | 6.89x |
| REI | 2.08% | 6.73x |
| Jos A. Bank Clothiers | 5.56% | 5.92x |
| Gymboree | 5.32% | 5.89x |
| Express Outlets | 1.15% | 5.85x |
| Talbots | 4.34% | 5.62x |
| Free People | 2.13% | 5.61x |
| Lane Bryant | 5.19% | 5.61x |
| Abercrombie & Fitch | 3.19% | 5.59x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Want to find more of the GEICO audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.13% | 5.72x |
| Mexico Travel | 0.13% | 5.03x |
| Gadgets | 0.08% | 3.58x |
| Brazil & Portugal News | 0.21% | 3.49x |
| Comedy Content | 0.08% | 3.47x |
| Korea Cluster | 0.21% | 3.44x |
| Law School Research Cluster | 0.08% | 3.40x |
| Memphis News | 0.29% | 2.96x |
| Professional Audio Visual | 0.08% | 2.89x |
| Home Décor, Furniture, & Decorating | 0.03% | 2.83x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Want to see more of the Content Affinities the GEICO audience visits?
Sign Up
DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the GEICO audience?
Sign Up