Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 50.5 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.21% | 2.98x |
| Los Angeles Clippers Fans | 4.64% | 2.28x |
| Phoenix Suns Fans | 4.90% | 2.27x |
| Portland Trail Blazers Fans | 4.38% | 2.14x |
| Fast Fashion Shoppers | 3.35% | 2.12x |
| Social Distancing Content Readers | 2.58% | 2.09x |
| Los Angeles Chargers Fans | 5.15% | 2.08x |
| Business Communication Product Researchers | 3.61% | 2.05x |
| Florida State Seminoles Fans | 5.93% | 2.04x |
| San Francisco Giants Fans | 4.12% | 2.03x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.86% | 7.90x |
| Free People | 1.00% | 7.73x |
| REI | 1.23% | 7.72x |
| Bonobos | 0.37% | 7.09x |
| Mens Wearhouse | 6.05% | 6.18x |
| Anthropologie | 1.34% | 5.96x |
| Jos A. Bank Clothiers | 2.87% | 5.91x |
| Forever 21 | 1.71% | 5.35x |
| Urban Outfitters | 0.98% | 5.33x |
| Lorna Jane | 0.10% | 5.27x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 1.03% | 4.56x |
| Weight Lifting Enthusiasts | 0.77% | 4.15x |
| Shoes & Accessories | 0.50% | 3.95x |
| Trucks | 0.48% | 3.90x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.52% | 3.89x |
| Dial-Up Internet | 0.52% | 3.80x |
| Beer, Wine & Alcohol | 0.52% | 3.74x |
| Numerology & Astrology | 0.52% | 3.63x |
| Furniture & Home Improvement | 0.52% | 3.62x |
| Holiday Gifts | 0.12% | 3.44x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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