Dstillery Audiences

GEICO

Audience Size: 51.6 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 51.6 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is San Francisco Trip Planners.

Interest Composition Index
San Francisco Trip Planners 5.34% 2.16x
Readers of Korean Content 6.11% 2.07x
North West State Fair Visitors 5.60% 2.03x
Supply Chain Professionals 5.34% 2.02x
Online Card Games Players 6.11% 2.01x
Rowing Enthusiasts 4.58% 2.00x
Italian Mens National Soccer Team Fans 3.56% 1.95x
Hookah Shoppers 4.33% 1.93x
Clinic & Lab Immunologist Professionals 4.58% 1.92x
Getaways Researchers 2.29% 1.92x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.21% 5.30x
Uniqlo 0.26% 4.90x
Saint Laurent Paris 0.10% 4.81x
Mens Wearhouse 3.79% 4.65x
Urban Outfitters 0.83% 4.29x
The North Face 0.45% 4.25x
Jos A. Bank Clothiers 1.97% 4.22x
Talbots 1.56% 4.17x
REI 0.51% 4.12x
Forever 21 1.59% 4.08x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.02% 4.32x
Right Wing Blogs - Conspiracy Theories 1.02% 4.01x
Trucks 0.48% 3.90x
Beer, Wine & Alcohol 0.52% 3.74x
Memphis News 0.51% 3.68x
Routers, Switches & Networking 0.97% 3.54x
Holiday Gifts 0.12% 3.44x
Conscious Living 0.76% 3.23x
Science Education & Resources 0.51% 3.19x
Fishing 0.65% 2.99x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female