Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Horseback Riding Enthusiasts.
| Interest | Composition | Index |
| Horseback Riding Enthusiasts | 4.00% | 5.27x |
| Plant Based & Vegan Food Recipe Shoppers | 1.09% | 4.77x |
| Food Allergies Researchers | 1.45% | 4.34x |
| Recipe Researchers | 1.45% | 3.50x |
| Egypt Trip Planners | 1.82% | 3.48x |
| Wine Lovers | 0.73% | 3.47x |
| Healthy Diet Recipe Researchers | 1.09% | 3.45x |
| Off Road Accessories Enthusiasts | 3.64% | 3.40x |
| Luxury Hotel Guests | 1.06% | 3.37x |
| LED Lighting Shoppers | 1.82% | 3.32x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 3.79% | 9.70x |
| REI | 0.70% | 8.22x |
| The North Face | 0.48% | 8.03x |
| Tommy Bahama | 0.90% | 7.90x |
| Belk | 0.76% | 7.64x |
| Banana Republic | 1.04% | 7.54x |
| Abercrombie & Fitch | 0.62% | 7.51x |
| Jos A. Bank Clothiers | 1.15% | 7.42x |
| Madewell | 0.84% | 7.35x |
| Express | 2.83% | 7.05x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Assorted Topics (Events, Tickets, Fitness).
| Content Affinity | Composition | Index |
| Assorted Topics (Events, Tickets, Fitness) | 1.09% | 5.47x |
| Trucks | 0.48% | 3.90x |
| Tiny & Modular Home Researchers | 0.34% | 3.87x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.49% | 3.66x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.09% | 3.64x |
| Holiday Gifts | 0.12% | 3.44x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.45% | 3.42x |
| Tennessee News | 2.55% | 3.41x |
| San Diego Cluster | 0.70% | 3.41x |
| Pacific Northwest Information Research Cluster | 3.27% | 3.28x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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