Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 181.9 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.21% | 2.98x |
| Cannabis News Readers | 4.64% | 2.76x |
| Discount Health Insurance Researchers | 4.01% | 2.53x |
| South Carolina Gamecocks Fans | 4.22% | 2.42x |
| Women's Swimsuit Shoppers | 4.43% | 2.38x |
| Cinco de Mayo Celebrators | 4.22% | 2.35x |
| Korean Food Enthusiasts | 3.38% | 2.31x |
| Dog Lovers | 3.80% | 2.27x |
| Jam Band Festival Fans | 4.85% | 2.24x |
| Seattle Trip Planners | 4.64% | 2.23x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 2.09% | 8.28x |
| Abercrombie & Fitch | 0.67% | 7.20x |
| Belk | 1.83% | 7.02x |
| Gymboree | 6.38% | 6.73x |
| Levi Strauss | 0.04% | 6.62x |
| Jos A. Bank Clothiers | 5.46% | 6.47x |
| Mens Wearhouse | 9.86% | 6.39x |
| Talbots | 4.18% | 6.38x |
| Free People | 2.61% | 6.38x |
| Lane Bryant | 5.37% | 6.25x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.84% | 5.77x |
| Beach Vacations | 0.84% | 4.43x |
| Female Lifestyle Content Readers | 0.84% | 4.18x |
| K-12 Teacher Resources | 2.11% | 4.06x |
| Cheerleading | 0.16% | 3.75x |
| Bridal Fashion | 0.21% | 3.75x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.05% | 3.53x |
| Insurance Cluster | 0.29% | 3.53x |
| Motorsports | 0.31% | 3.50x |
| Holiday Gifts | 0.12% | 3.44x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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