Dstillery Audiences

GEICO

Audience Size: 42.8 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 42.8 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Portland Trail Blazers Fans.

Interest Composition Index
Portland Trail Blazers Fans 5.52% 2.87x
Los Angeles Mass Transit Commuters 4.87% 2.70x
Caribbean Destination Reopening Researchers 2.60% 2.49x
Cricket Enthusiasts 3.57% 2.42x
France Trip Planners 4.55% 2.38x
Remdesivir Information Researchers 2.27% 2.37x
Mexico Trip Planners 4.87% 2.31x
Employee Management & HR Researchers 4.87% 2.31x
Italian Mens National Soccer Team Fans 3.90% 2.31x
Colombia Trip Planners 4.87% 2.26x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 1.73% 9.57x
Free People 1.19% 6.73x
Lorna Jane 0.16% 6.36x
Jos A. Bank Clothiers 3.67% 6.26x
Mens Wearhouse 6.63% 5.96x
Urban Outfitters 1.37% 5.91x
Madewell 1.01% 5.90x
Forever 21 2.76% 5.86x
Gymboree 3.83% 5.71x
Brooks Brothers 1.49% 5.63x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Tiny & Modular Home Researchers.

Content Affinity Composition Index
Tiny & Modular Home Researchers 0.97% 4.71x
Spain News - Madrid & Seville 0.97% 4.65x
Trucks 0.48% 3.90x
Caribbean Cluster 0.65% 3.84x
Sports Apparel 0.97% 3.84x
Dial-Up Internet 0.52% 3.80x
Beer, Wine & Alcohol 0.52% 3.74x
Mississippi News 2.92% 3.60x
Routers, Switches & Networking 0.97% 3.54x
Scrapbooking & Home Art Projects 0.65% 3.51x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male