Dstillery Audiences

GEICO

Audience Size: 215.6 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 215.6 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 2.36% 1.98x
Florida Gators Fans 2.01% 1.91x
Florida State Seminoles Fans 1.87% 1.82x
Asheville Trip Planners 1.69% 1.73x
Florida Gulf Coast Travel Researchers 2.13% 1.67x
Smoky Mountains Trip Planners 2.06% 1.66x
Painting Hobbyist 2.24% 1.57x
Florida Atlantic Coast Trip Planners 2.24% 1.57x
Southeastern Voters 1.69% 1.57x
Tennessee Volunteers Fans 1.55% 1.57x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Belk.

Location Composition Index
Belk 2.39% 10.63x
Mens Wearhouse 7.25% 8.50x
Jos A. Bank Clothiers 4.22% 8.43x
Old Navy 6.74% 8.28x
Gymboree 3.29% 8.04x
Express Outlets 0.43% 7.86x
Aeropostale 3.31% 7.61x
Dressbarn 4.05% 7.31x
Charlotte Russe 1.94% 7.29x
REI 2.50% 7.24x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.23% 3.43x
Perfume, Makeup & Cosmetics 0.21% 2.64x
Tennessee Cluster 1.34% 2.38x
Fashion & Cosmetics 0.06% 2.38x
Peru Media 0.18% 2.35x
Texas News 1.18% 2.29x
Savannah Georgia News 0.39% 2.29x
North Carolina Education 0.95% 2.24x
Lacrosse College Athletics 0.18% 2.18x
Construction Apparel 0.21% 2.16x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female