Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 261.9 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.05% | 3.20x |
| Family Adventures Travelers | 0.05% | 2.41x |
| South Atlantic Voters | 4.35% | 2.02x |
| South Carolina Gamecocks Fans | 3.30% | 1.83x |
| Southeastern Voters | 3.54% | 1.69x |
| Asheville Trip Planners | 3.48% | 1.66x |
| Sustainable Lifestyle Enthusiasts | 3.05% | 1.65x |
| Georgia Trip Planners | 3.92% | 1.64x |
| Cannabis News Readers | 2.80% | 1.64x |
| Atlanta Trip Planners | 3.30% | 1.62x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 2.18% | 7.11x |
| Belk | 1.85% | 7.05x |
| Mens Wearhouse | 11.50% | 6.75x |
| Jos A. Bank Clothiers | 6.30% | 6.49x |
| Express Outlets | 1.36% | 6.45x |
| Gymboree | 6.66% | 6.23x |
| Charlotte Russe | 5.23% | 5.99x |
| Lane Bryant | 5.71% | 5.99x |
| Talbots | 4.80% | 5.98x |
| White House Black Market | 7.95% | 5.85x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.12% | 3.91x |
| Higher-End Fashion Brands | 0.12% | 3.82x |
| Christian Music | 0.25% | 3.63x |
| Foreign Language Education | 0.25% | 3.51x |
| Law School Research Cluster | 0.08% | 3.40x |
| Organic Beauty & Skincare Products | 0.31% | 3.39x |
| Hobby Drones & Remote-Controlled Cars | 0.19% | 3.03x |
| Colorado Snow | 0.50% | 2.90x |
| Home Décor, Furniture, & Decorating | 0.03% | 2.83x |
| Memphis News | 0.31% | 2.77x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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