Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 33.1 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 1.08% | 3.34x |
| Headphone Shoppers | 3.75% | 2.86x |
| Australia Trip Planners | 2.25% | 2.80x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.30% | 2.77x |
| Voice Over Internet Protocol (VoIP) Users | 2.71% | 2.63x |
| Ski and Snowboard Trip Planners | 3.75% | 2.50x |
| Online Exercise Class Users | 1.50% | 2.47x |
| Parents of Teenagers Going to College | 2.25% | 2.46x |
| Ivy League College Researchers | 0.75% | 2.46x |
| Snowboard Enthusiasts | 2.25% | 2.41x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 0.81% | 8.27x |
| The North Face | 0.66% | 8.04x |
| Mens Wearhouse | 4.46% | 7.72x |
| Forever 21 | 1.70% | 5.80x |
| Abercrombie & Fitch | 0.40% | 5.77x |
| Jos A. Bank Clothiers | 1.73% | 5.09x |
| Express Outlets | 0.40% | 5.08x |
| Free People | 0.60% | 5.02x |
| Chicos | 2.10% | 4.80x |
| Bonobos | 0.26% | 4.74x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is K-12 Teacher Resources.
| Content Affinity | Composition | Index |
| K-12 Teacher Resources | 1.00% | 5.77x |
| Nature & Wildlife | 0.50% | 3.92x |
| Trucks | 0.48% | 3.90x |
| Data Analysis & Scripting | 0.50% | 3.88x |
| US Cycling | 1.00% | 3.76x |
| Pac 12 Sports | 0.23% | 3.63x |
| Florida Naples News Cluster | 1.00% | 3.55x |
| Hudson Valley New York Media | 1.00% | 3.49x |
| Holiday Gifts | 0.12% | 3.44x |
| San Diego Cluster | 0.93% | 3.40x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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