Dstillery Audiences

GEICO

Audience Size: 50.5 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 50.5 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.21% 2.98x
Los Angeles Clippers Fans 4.64% 2.28x
Phoenix Suns Fans 4.90% 2.27x
Portland Trail Blazers Fans 4.38% 2.14x
Fast Fashion Shoppers 3.35% 2.12x
Social Distancing Content Readers 2.58% 2.09x
Los Angeles Chargers Fans 5.15% 2.08x
Business Communication Product Researchers 3.61% 2.05x
Florida State Seminoles Fans 5.93% 2.04x
San Francisco Giants Fans 4.12% 2.03x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Madewell.

Location Composition Index
Madewell 0.86% 7.90x
Free People 1.00% 7.73x
REI 1.23% 7.72x
Bonobos 0.37% 7.09x
Mens Wearhouse 6.05% 6.18x
Anthropologie 1.34% 5.96x
Jos A. Bank Clothiers 2.87% 5.91x
Forever 21 1.71% 5.35x
Urban Outfitters 0.98% 5.33x
Lorna Jane 0.10% 5.27x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.03% 4.56x
Weight Lifting Enthusiasts 0.77% 4.15x
Shoes & Accessories 0.50% 3.95x
Trucks 0.48% 3.90x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.52% 3.89x
Dial-Up Internet 0.52% 3.80x
Beer, Wine & Alcohol 0.52% 3.74x
Numerology & Astrology 0.52% 3.63x
Furniture & Home Improvement 0.52% 3.62x
Holiday Gifts 0.12% 3.44x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male