Dstillery Audiences

GEICO

Audience Size: 125.2 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 125.2 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 2.44% 1.98x
Florida Gators Fans 2.02% 1.91x
Miami Trip Planners 1.89% 1.63x
Orlando Trip Planners 2.28% 1.61x
Florida Atlantic Coast Trip Planners 2.05% 1.59x
Voice Over Internet Protocol (VoIP) Users 1.14% 1.57x
Grand Theft Auto Video Game Fans 1.99% 1.57x
Marijuana Prohibition Advocates 1.92% 1.56x
Florida State Seminoles Fans 1.60% 1.54x
Fort Lauderdale Trip Planners 2.05% 1.51x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Belk.

Location Composition Index
Belk 1.16% 8.05x
Old Navy 3.24% 7.35x
Charlotte Russe 1.06% 6.71x
Journeys 1.40% 6.55x
Michael Kors 0.91% 6.50x
Gymboree 2.17% 6.49x
REI 2.00% 6.46x
Aeropostale 1.72% 6.17x
Zumiez 1.44% 6.11x
Columbia 0.46% 6.08x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Texas News.

Content Affinity Composition Index
Texas News 1.40% 2.68x
Savannah Georgia News 0.42% 2.54x
Assorted Topics #11662 (Viral Media, Paid Traffic) 0.39% 2.28x
Florida Jacksonville & Orlando Cluster 2.64% 2.15x
South Florida Cluster 2.74% 2.15x
Alabama News 1.86% 1.90x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 0.42% 1.84x
Florida College Athletics 0.46% 1.77x
Northeast Pennsylvania Cluster 0.88% 1.75x
Philadelphia Cluster 0.98% 1.73x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male