Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 101.2 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 0.37% | 3.40x |
| True Crime Podcast Listeners | 0.21% | 2.98x |
| Los Angeles Mass Transit Commuters | 4.49% | 2.48x |
| Tech News Enthusiasts | 3.88% | 2.40x |
| Video and Computer Gaming Enthusiasts | 4.69% | 2.38x |
| Thai Food Enthusiasts | 3.88% | 2.34x |
| Medieval History Enthusiasts | 4.08% | 2.31x |
| Poker Card Game Hobbyists | 5.10% | 2.31x |
| At-Home Gym Intenders | 4.08% | 2.24x |
| Video Gamers | 4.49% | 2.20x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 1.45% | 8.16x |
| Jos A. Bank Clothiers | 3.85% | 6.35x |
| Abercrombie & Fitch | 0.35% | 6.04x |
| Mens Wearhouse | 6.93% | 5.93x |
| Gymboree | 3.53% | 5.92x |
| Talbots | 2.81% | 5.82x |
| Madewell | 1.42% | 5.80x |
| Free People | 1.53% | 5.78x |
| Chicos | 3.91% | 5.54x |
| Lane Bryant | 3.39% | 5.51x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.61% | 4.04x |
| Music Education | 0.41% | 3.90x |
| Cheerleading | 0.16% | 3.75x |
| Amateur Radios | 0.41% | 3.56x |
| Motorsports | 0.31% | 3.50x |
| Holiday Gifts | 0.12% | 3.44x |
| Child Development | 1.02% | 3.39x |
| Tahoe & Reno Tourism | 0.82% | 3.26x |
| Caribbean Vacation | 0.61% | 3.11x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.41% | 3.08x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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