Dstillery Audiences

GEICO

Audience Size: 304.7 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 304.7 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 7.92x
Countdown to the Beach Travelers 0.06% 6.41x
Work Hard, Play Hard Travelers 0.05% 3.20x
Family Adventures Travelers 0.05% 2.41x
South Carolina Gamecocks Fans 2.38% 1.69x
Atlanta United Fans 2.54% 1.55x
Louisiana Creole Food Enthusiasts 2.61% 1.55x
Carolina Panthers Fans 2.50% 1.50x
Military Benefits Researchers 2.58% 1.49x
New Orleans Saints Fans 2.46% 1.48x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 13.06% 8.11x
Belk 1.57% 7.28x
REI 1.90% 6.31x
Jos A. Bank Clothiers 5.51% 6.17x
Gymboree 4.20% 6.16x
Express Outlets 0.99% 6.09x
Hollister 3.72% 5.89x
Lane Bryant 4.89% 5.58x
Charlotte Russe 3.55% 5.57x
Buckle 4.63% 5.57x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 33.47x
Environmental Conservation 0.03% 16.11x
Saskatchewan Media & Retail Cluster 0.03% 14.73x
Local & Travel England - North Midlands 0.04% 12.44x
England Tourism 0.04% 10.84x
Barcode Site & App Users 0.04% 9.77x
ISPs & Local Services 0.03% 9.30x
Handyman Tools 0.01% 8.95x
Parenting & Nutrition 0.03% 8.88x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 8.71x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male