Dstillery Audiences

GEICO

Audience Size: 285.2 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 285.2 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.05% 3.20x
Family Adventures Travelers 0.05% 2.41x
Florida State Seminoles Fans 3.45% 1.61x
South Carolina Gamecocks Fans 3.03% 1.55x
ACC Fans 3.19% 1.51x
Florida Gators Fans 3.19% 1.49x
SEC Fans 3.07% 1.46x
Readers of Jamaican Content 3.07% 1.45x
North Carolina Travel Researchers 3.40% 1.42x
Getting Off the Grid Travelers 0.02% 1.42x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 12.48% 7.41x
Belk 1.61% 6.89x
REI 2.08% 6.73x
Jos A. Bank Clothiers 5.56% 5.92x
Gymboree 5.32% 5.89x
Express Outlets 1.15% 5.85x
Talbots 4.34% 5.62x
Free People 2.13% 5.61x
Lane Bryant 5.19% 5.61x
Abercrombie & Fitch 3.19% 5.59x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.13% 5.72x
Mexico Travel 0.13% 5.03x
Gadgets 0.08% 3.58x
Brazil & Portugal News 0.21% 3.49x
Comedy Content 0.08% 3.47x
Korea Cluster 0.21% 3.44x
Law School Research Cluster 0.08% 3.40x
Memphis News 0.29% 2.96x
Professional Audio Visual 0.08% 2.89x
Home Décor, Furniture, & Decorating 0.03% 2.83x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male