Dstillery Audiences

GEICO

Audience Size: 101.2 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 101.2 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 0.37% 3.40x
True Crime Podcast Listeners 0.21% 2.98x
Los Angeles Mass Transit Commuters 4.49% 2.48x
Tech News Enthusiasts 3.88% 2.40x
Video and Computer Gaming Enthusiasts 4.69% 2.38x
Thai Food Enthusiasts 3.88% 2.34x
Medieval History Enthusiasts 4.08% 2.31x
Poker Card Game Hobbyists 5.10% 2.31x
At-Home Gym Intenders 4.08% 2.24x
Video Gamers 4.49% 2.20x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 1.45% 8.16x
Jos A. Bank Clothiers 3.85% 6.35x
Abercrombie & Fitch 0.35% 6.04x
Mens Wearhouse 6.93% 5.93x
Gymboree 3.53% 5.92x
Talbots 2.81% 5.82x
Madewell 1.42% 5.80x
Free People 1.53% 5.78x
Chicos 3.91% 5.54x
Lane Bryant 3.39% 5.51x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.61% 4.04x
Music Education 0.41% 3.90x
Cheerleading 0.16% 3.75x
Amateur Radios 0.41% 3.56x
Motorsports 0.31% 3.50x
Holiday Gifts 0.12% 3.44x
Child Development 1.02% 3.39x
Tahoe & Reno Tourism 0.82% 3.26x
Caribbean Vacation 0.61% 3.11x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.41% 3.08x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male