Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 113.9 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Harry Potter Fans.
| Interest | Composition | Index |
| Harry Potter Fans | 0.38% | 1.85x |
| South Atlantic Voters | 1.99% | 1.68x |
| Florida State Seminoles Fans | 1.68% | 1.68x |
| Miami Dolphins Fans | 1.27% | 1.50x |
| Texas Trip Planners | 1.96% | 1.46x |
| Readers of South American Content | 1.96% | 1.44x |
| Readers of Nicaraguan Content | 1.90% | 1.42x |
| Florida Atlantic Coast Trip Planners | 1.93% | 1.42x |
| Philadelphia Phillies Fans | 1.68% | 1.42x |
| Readers of Puerto Rican Content | 1.68% | 1.37x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 1.92% | 4.13x |
| Michael Kors | 0.47% | 3.98x |
| Gymboree | 1.19% | 3.96x |
| Carhartt | 0.33% | 3.06x |
| Brooks Brothers | 1.38% | 2.99x |
| J. Crew | 1.16% | 2.71x |
| The North Face | 0.67% | 2.61x |
| Lululemon | 0.19% | 2.60x |
| Banana Republic | 1.09% | 2.12x |
| LL Bean | 0.09% | 2.00x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 1.20% | 2.51x |
| Florida Jacksonville & Orlando Cluster | 2.69% | 2.21x |
| North Carolina Education | 0.82% | 2.04x |
| South Florida Cluster | 2.41% | 2.02x |
| Philadelphia Cluster | 1.08% | 1.99x |
| Auto Tires & Parts Repair Researchers | 0.32% | 1.96x |
| West Virginia News | 0.44% | 1.88x |
| South Carolina Beach Travel | 0.28% | 1.78x |
| South Carolina News | 1.20% | 1.77x |
| Gossip & Entertainment | 0.28% | 1.75x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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