Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 42.8 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Portland Trail Blazers Fans.
| Interest | Composition | Index |
| Portland Trail Blazers Fans | 5.52% | 2.87x |
| Los Angeles Mass Transit Commuters | 4.87% | 2.70x |
| Caribbean Destination Reopening Researchers | 2.60% | 2.49x |
| Cricket Enthusiasts | 3.57% | 2.42x |
| France Trip Planners | 4.55% | 2.38x |
| Remdesivir Information Researchers | 2.27% | 2.37x |
| Mexico Trip Planners | 4.87% | 2.31x |
| Employee Management & HR Researchers | 4.87% | 2.31x |
| Italian Mens National Soccer Team Fans | 3.90% | 2.31x |
| Colombia Trip Planners | 4.87% | 2.26x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 1.73% | 9.57x |
| Free People | 1.19% | 6.73x |
| Lorna Jane | 0.16% | 6.36x |
| Jos A. Bank Clothiers | 3.67% | 6.26x |
| Mens Wearhouse | 6.63% | 5.96x |
| Urban Outfitters | 1.37% | 5.91x |
| Madewell | 1.01% | 5.90x |
| Forever 21 | 2.76% | 5.86x |
| Gymboree | 3.83% | 5.71x |
| Brooks Brothers | 1.49% | 5.63x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Tiny & Modular Home Researchers.
| Content Affinity | Composition | Index |
| Tiny & Modular Home Researchers | 0.97% | 4.71x |
| Spain News - Madrid & Seville | 0.97% | 4.65x |
| Trucks | 0.48% | 3.90x |
| Caribbean Cluster | 0.65% | 3.84x |
| Sports Apparel | 0.97% | 3.84x |
| Dial-Up Internet | 0.52% | 3.80x |
| Beer, Wine & Alcohol | 0.52% | 3.74x |
| Mississippi News | 2.92% | 3.60x |
| Routers, Switches & Networking | 0.97% | 3.54x |
| Scrapbooking & Home Art Projects | 0.65% | 3.51x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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