Dstillery Audiences

GEICO

Audience Size: 131.7 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 131.7 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is French Bulldog Content Readers.

Interest Composition Index
French Bulldog Content Readers 1.22% 2.72x
Oregon Trip Planners 3.98% 2.11x
Denver Trip Planners 3.31% 2.08x
Coders & Developers 3.43% 1.95x
Federal Government Discount Researchers 3.76% 1.91x
Thrift Store Shoppers 2.21% 1.89x
Online Education Intenders 4.09% 1.88x
Holiday Gift Shoppers 1.88% 1.85x
Colorado County and Local Fair Visitors 3.76% 1.82x
Teaching Resources Researchers 3.54% 1.81x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 1.89% 4.62x
Free People 1.81% 3.36x
Urban Outfitters 2.46% 3.29x
The North Face 1.14% 3.27x
Madewell 1.69% 3.17x
Bonobos 0.62% 3.10x
Jos A. Bank Clothiers 5.12% 3.08x
Anthropologie 2.66% 3.00x
Forever 21 4.05% 2.96x
Mens Wearhouse 8.93% 2.94x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is K-Pop.

Content Affinity Composition Index
K-Pop 0.77% 7.62x
Trucks 0.48% 3.90x
Law School 0.22% 3.79x
Calendar & Holidays 0.39% 3.75x
Travel, Food, Fashion & Fitness 0.22% 3.60x
Holiday Gifts 0.12% 3.44x
Teen Hair 0.22% 3.06x
Home Décor, Furniture, & Decorating 0.03% 2.83x
Assorted Topics (Freebies, Gardens, Jewelry) 0.44% 2.78x
Legal Information Research Cluster 0.33% 2.62x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male