Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Atlanta Hawks Fans.
| Interest | Composition | Index |
| Atlanta Hawks Fans | 9.28% | 4.28x |
| Small Business COVID-19 Relief Researchers | 4.12% | 3.80x |
| Atlanta Falcons Fans | 9.28% | 3.79x |
| SEC Fans | 9.28% | 3.73x |
| Portland Trail Blazers Fans | 8.25% | 3.68x |
| Miami Dolphins Fans | 8.25% | 3.58x |
| Yogis | 4.12% | 3.54x |
| Plant Based & Vegan Food Recipe Shoppers | 4.12% | 3.51x |
| Oregon County and Local Fair Visitors | 8.25% | 3.45x |
| Carolina Panthers Fans | 7.22% | 3.38x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 1.44% | 9.31x |
| Patagonia | 0.44% | 8.03x |
| Free People | 1.12% | 6.92x |
| Lululemon | 1.85% | 6.78x |
| Abercrombie & Fitch | 0.28% | 6.49x |
| Urban Outfitters | 1.32% | 6.37x |
| Gymboree | 4.01% | 6.23x |
| Mens Wearhouse | 6.18% | 6.08x |
| Club Monaco | 0.28% | 6.01x |
| Jos A. Bank Clothiers | 3.33% | 5.92x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Tiny & Modular Home Researchers.
| Content Affinity | Composition | Index |
| Tiny & Modular Home Researchers | 0.97% | 4.71x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.09% | 4.18x |
| Appliances & Reviews | 2.11% | 3.94x |
| Trucks | 0.48% | 3.90x |
| Beer, Wine & Alcohol | 0.52% | 3.74x |
| Canada General Information Seeker Cluster | 2.06% | 3.60x |
| Canadian Homes | 3.09% | 3.59x |
| Routers, Switches & Networking | 0.97% | 3.54x |
| San Diego Cluster | 1.41% | 3.53x |
| Holiday Gifts | 0.12% | 3.44x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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