Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 131.7 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is French Bulldog Content Readers.
| Interest | Composition | Index |
| French Bulldog Content Readers | 1.22% | 2.72x |
| Oregon Trip Planners | 3.98% | 2.11x |
| Denver Trip Planners | 3.31% | 2.08x |
| Coders & Developers | 3.43% | 1.95x |
| Federal Government Discount Researchers | 3.76% | 1.91x |
| Thrift Store Shoppers | 2.21% | 1.89x |
| Online Education Intenders | 4.09% | 1.88x |
| Holiday Gift Shoppers | 1.88% | 1.85x |
| Colorado County and Local Fair Visitors | 3.76% | 1.82x |
| Teaching Resources Researchers | 3.54% | 1.81x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 1.89% | 4.62x |
| Free People | 1.81% | 3.36x |
| Urban Outfitters | 2.46% | 3.29x |
| The North Face | 1.14% | 3.27x |
| Madewell | 1.69% | 3.17x |
| Bonobos | 0.62% | 3.10x |
| Jos A. Bank Clothiers | 5.12% | 3.08x |
| Anthropologie | 2.66% | 3.00x |
| Forever 21 | 4.05% | 2.96x |
| Mens Wearhouse | 8.93% | 2.94x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is K-Pop.
| Content Affinity | Composition | Index |
| K-Pop | 0.77% | 7.62x |
| Trucks | 0.48% | 3.90x |
| Law School | 0.22% | 3.79x |
| Calendar & Holidays | 0.39% | 3.75x |
| Travel, Food, Fashion & Fitness | 0.22% | 3.60x |
| Holiday Gifts | 0.12% | 3.44x |
| Teen Hair | 0.22% | 3.06x |
| Home Décor, Furniture, & Decorating | 0.03% | 2.83x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.44% | 2.78x |
| Legal Information Research Cluster | 0.33% | 2.62x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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