Dstillery Audiences

GEICO

Audience Size: 36.2 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 4.00% 5.27x
Plant Based & Vegan Food Recipe Shoppers 1.09% 4.77x
Food Allergies Researchers 1.45% 4.34x
Recipe Researchers 1.45% 3.50x
Egypt Trip Planners 1.82% 3.48x
Wine Lovers 0.73% 3.47x
Healthy Diet Recipe Researchers 1.09% 3.45x
Off Road Accessories Enthusiasts 3.64% 3.40x
Luxury Hotel Guests 1.06% 3.37x
LED Lighting Shoppers 1.82% 3.32x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 3.79% 9.70x
REI 0.70% 8.22x
The North Face 0.48% 8.03x
Tommy Bahama 0.90% 7.90x
Belk 0.76% 7.64x
Banana Republic 1.04% 7.54x
Abercrombie & Fitch 0.62% 7.51x
Jos A. Bank Clothiers 1.15% 7.42x
Madewell 0.84% 7.35x
Express 2.83% 7.05x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Assorted Topics (Events, Tickets, Fitness).

Content Affinity Composition Index
Assorted Topics (Events, Tickets, Fitness) 1.09% 5.47x
Trucks 0.48% 3.90x
Tiny & Modular Home Researchers 0.34% 3.87x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.49% 3.66x
Assorted Topics (Conservative News, Politics, Viral Media) 1.09% 3.64x
Holiday Gifts 0.12% 3.44x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.45% 3.42x
Tennessee News 2.55% 3.41x
San Diego Cluster 0.70% 3.41x
Pacific Northwest Information Research Cluster 3.27% 3.28x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female