Dstillery Audiences

GEICO

Audience Size: 33.1 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 33.1 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 1.08% 3.34x
Headphone Shoppers 3.75% 2.86x
Australia Trip Planners 2.25% 2.80x
Fall/Winter 2021 Fashion Trend Researchers 0.30% 2.77x
Voice Over Internet Protocol (VoIP) Users 2.71% 2.63x
Ski and Snowboard Trip Planners 3.75% 2.50x
Online Exercise Class Users 1.50% 2.47x
Parents of Teenagers Going to College 2.25% 2.46x
Ivy League College Researchers 0.75% 2.46x
Snowboard Enthusiasts 2.25% 2.41x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 0.81% 8.27x
The North Face 0.66% 8.04x
Mens Wearhouse 4.46% 7.72x
Forever 21 1.70% 5.80x
Abercrombie & Fitch 0.40% 5.77x
Jos A. Bank Clothiers 1.73% 5.09x
Express Outlets 0.40% 5.08x
Free People 0.60% 5.02x
Chicos 2.10% 4.80x
Bonobos 0.26% 4.74x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is K-12 Teacher Resources.

Content Affinity Composition Index
K-12 Teacher Resources 1.00% 5.77x
Nature & Wildlife 0.50% 3.92x
Trucks 0.48% 3.90x
Data Analysis & Scripting 0.50% 3.88x
US Cycling 1.00% 3.76x
Pac 12 Sports 0.23% 3.63x
Florida Naples News Cluster 1.00% 3.55x
Hudson Valley New York Media 1.00% 3.49x
Holiday Gifts 0.12% 3.44x
San Diego Cluster 0.93% 3.40x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male