Dstillery Audiences

GEICO

Audience Size: 25.6 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Atlanta Hawks Fans.

Interest Composition Index
Atlanta Hawks Fans 9.28% 4.28x
Small Business COVID-19 Relief Researchers 4.12% 3.80x
Atlanta Falcons Fans 9.28% 3.79x
SEC Fans 9.28% 3.73x
Portland Trail Blazers Fans 8.25% 3.68x
Miami Dolphins Fans 8.25% 3.58x
Yogis 4.12% 3.54x
Plant Based & Vegan Food Recipe Shoppers 4.12% 3.51x
Oregon County and Local Fair Visitors 8.25% 3.45x
Carolina Panthers Fans 7.22% 3.38x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 1.44% 9.31x
Patagonia 0.44% 8.03x
Free People 1.12% 6.92x
Lululemon 1.85% 6.78x
Abercrombie & Fitch 0.28% 6.49x
Urban Outfitters 1.32% 6.37x
Gymboree 4.01% 6.23x
Mens Wearhouse 6.18% 6.08x
Club Monaco 0.28% 6.01x
Jos A. Bank Clothiers 3.33% 5.92x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Tiny & Modular Home Researchers.

Content Affinity Composition Index
Tiny & Modular Home Researchers 0.97% 4.71x
Assorted Topics (Family, Household Wellness, The Beach) 3.09% 4.18x
Appliances & Reviews 2.11% 3.94x
Trucks 0.48% 3.90x
Beer, Wine & Alcohol 0.52% 3.74x
Canada General Information Seeker Cluster 2.06% 3.60x
Canadian Homes 3.09% 3.59x
Routers, Switches & Networking 0.97% 3.54x
San Diego Cluster 1.41% 3.53x
Holiday Gifts 0.12% 3.44x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male