Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 252 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 3.41% | 1.72x |
| Georgia Trip Planners | 4.55% | 1.72x |
| North Carolina Travel Researchers | 3.85% | 1.64x |
| South Carolina Gamecocks Fans | 3.16% | 1.62x |
| Bed & Bath Shoppers | 3.98% | 1.59x |
| Burger Enthusiast | 2.06% | 1.54x |
| South Atlantic Voters | 3.60% | 1.53x |
| North Carolina Football Fans | 3.98% | 1.53x |
| Myrtle Beach Trip Planners | 3.03% | 1.52x |
| Louisiana Activities Researchers | 3.09% | 1.52x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 2.34% | 7.66x |
| Jos A. Bank Clothiers | 6.73% | 6.83x |
| Belk | 1.94% | 6.75x |
| Abercrombie & Fitch | 2.11% | 6.58x |
| Mens Wearhouse | 11.17% | 6.57x |
| Express Outlets | 1.47% | 6.49x |
| Gymboree | 7.55% | 6.43x |
| Talbots | 4.92% | 6.33x |
| Free People | 2.88% | 6.19x |
| Lane Bryant | 6.20% | 6.19x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.19% | 4.06x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.32% | 3.58x |
| English as a Second Language | 0.32% | 3.49x |
| Holiday Gifts | 0.12% | 3.44x |
| Pool Cleaning | 0.19% | 3.43x |
| Bridal Fashion | 0.19% | 3.42x |
| Bathrooms & Plumbing | 0.38% | 3.40x |
| North Carolina Education | 1.77% | 3.07x |
| West Virginia News | 1.52% | 3.01x |
| Home Décor, Furniture, & Decorating | 0.03% | 2.83x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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