Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 280.3 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.03% | 7.92x |
| Countdown to the Beach Travelers | 0.06% | 6.41x |
| Work Hard, Play Hard Travelers | 0.05% | 3.20x |
| Family Adventures Travelers | 0.05% | 2.41x |
| Online Education Intenders | 4.91% | 2.28x |
| Psychiatrists | 4.18% | 2.01x |
| Southeastern Voters | 3.32% | 1.93x |
| Pharmacy Shoppers | 2.89% | 1.83x |
| Farming Simulator Video Game Fans | 3.75% | 1.80x |
| Home DIY Enthusiasts | 3.46% | 1.80x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 14.34% | 8.06x |
| Belk | 1.85% | 7.66x |
| Gymboree | 3.79% | 6.40x |
| Express Outlets | 0.99% | 6.39x |
| Jos A. Bank Clothiers | 6.45% | 6.28x |
| Hollister | 3.47% | 6.15x |
| Charlotte Russe | 3.24% | 5.95x |
| Aeropostale | 3.65% | 5.84x |
| Old Navy | 8.10% | 5.83x |
| REI | 2.14% | 5.81x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 33.47x |
| Environmental Conservation | 0.03% | 16.11x |
| Saskatchewan Media & Retail Cluster | 0.03% | 14.73x |
| England Tourism | 0.03% | 11.41x |
| Active Lifestyle Enthusiasts | 0.14% | 11.15x |
| Online Learning | 0.14% | 9.88x |
| Barcode Site & App Users | 0.04% | 9.77x |
| ISPs & Local Services | 0.03% | 9.30x |
| Handyman Tools | 0.01% | 8.95x |
| Parenting & Nutrition | 0.03% | 8.88x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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