Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 100.9 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.48% | 3.45x |
| Restaurant Researchers | 1.66% | 3.30x |
| San Diego Activities Researchers | 1.85% | 3.21x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.30% | 2.77x |
| Tax Filers | 2.40% | 2.70x |
| Voice Over Internet Protocol (VoIP) Users | 2.71% | 2.63x |
| Thrift Store Shoppers | 2.40% | 2.62x |
| Luxury Retail Researchers | 1.11% | 2.61x |
| Telemedicine Content Readers | 0.92% | 2.57x |
| Home Goods Supercenter Shoppers | 1.66% | 2.48x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is REI.
| Location | Composition | Index |
| REI | 2.28% | 4.15x |
| Free People | 2.32% | 3.36x |
| Jos A. Bank Clothiers | 7.13% | 3.28x |
| Lorna Jane | 0.55% | 3.22x |
| The North Face | 1.61% | 3.19x |
| Talbots | 4.93% | 3.17x |
| Anthropologie | 3.61% | 3.13x |
| Mens Wearhouse | 12.70% | 3.10x |
| Urban Outfitters | 2.93% | 3.07x |
| Madewell | 2.25% | 3.07x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 0.92% | 5.14x |
| Finance & Accounting Cluster | 0.74% | 4.57x |
| Hometown Livability | 0.74% | 4.52x |
| Party Planning & Invitations | 0.55% | 4.12x |
| Trucks | 0.48% | 3.90x |
| Conscious Living | 0.37% | 3.89x |
| Pac 12 Sports | 0.23% | 3.63x |
| Computers & Accessories | 1.48% | 3.54x |
| Holiday Gifts | 0.12% | 3.44x |
| Cruise Vacations | 0.23% | 3.39x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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