Dstillery Audiences

GEICO

Audience Size: 307.6 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 307.6 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 2.41% 2.49x
Smoky Mountains Trip Planners 2.41% 2.13x
Florida Gators Fans 1.95% 1.90x
Tahoe Skiers and Snowboarders 2.44% 1.86x
Florida State Seminoles Fans 1.79% 1.75x
Santa Cruz Trip Planners 2.55% 1.72x
Tennessee Titans Fans 1.63% 1.65x
Nashville Trip Planners 2.06% 1.63x
Houston Trip Planners 2.52% 1.62x
North Carolina Travel Researchers 2.47% 1.55x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is Belk.

Location Composition Index
Belk 2.15% 9.28x
Mens Wearhouse 11.20% 9.00x
Gymboree 3.19% 7.45x
Old Navy 7.51% 7.21x
Aeropostale 3.20% 7.15x
Jos A. Bank Clothiers 4.98% 7.08x
Express Outlets 0.66% 6.61x
Hollister 2.74% 6.57x
REI 2.10% 6.48x
Charlotte Russe 2.08% 6.40x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.35% 4.85x
Tennessee Cluster 2.79% 4.52x
Northern California Cluster 1.63% 2.86x
Cheerleading 0.22% 2.82x
Southeast College Athletics 0.33% 2.53x
Russia Cluster 0.11% 2.38x
Fashion & Cosmetics 0.06% 2.38x
Marijuana 0.19% 2.33x
South Carolina Beach Travel 0.33% 2.31x
Central California Cluster 0.62% 2.28x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male