Explore the GEICO Audience
Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 215.6 thousand unique devices whose actions qualify for the GEICO audience.
INTERESTS
The GEICO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GEICO audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 2.36% | 1.98x |
| Florida Gators Fans | 2.01% | 1.91x |
| Florida State Seminoles Fans | 1.87% | 1.82x |
| Asheville Trip Planners | 1.69% | 1.73x |
| Florida Gulf Coast Travel Researchers | 2.13% | 1.67x |
| Smoky Mountains Trip Planners | 2.06% | 1.66x |
| Painting Hobbyist | 2.24% | 1.57x |
| Florida Atlantic Coast Trip Planners | 2.24% | 1.57x |
| Southeastern Voters | 1.69% | 1.57x |
| Tennessee Volunteers Fans | 1.55% | 1.57x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
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APPAREL RETAILERS
The GEICO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GEICO audience is Belk.
| Location | Composition | Index |
| Belk | 2.39% | 10.63x |
| Mens Wearhouse | 7.25% | 8.50x |
| Jos A. Bank Clothiers | 4.22% | 8.43x |
| Old Navy | 6.74% | 8.28x |
| Gymboree | 3.29% | 8.04x |
| Express Outlets | 0.43% | 7.86x |
| Aeropostale | 3.31% | 7.61x |
| Dressbarn | 4.05% | 7.31x |
| Charlotte Russe | 1.94% | 7.29x |
| REI | 2.50% | 7.24x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GEICO audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.23% | 3.43x |
| Perfume, Makeup & Cosmetics | 0.21% | 2.64x |
| Tennessee Cluster | 1.34% | 2.38x |
| Fashion & Cosmetics | 0.06% | 2.38x |
| Peru Media | 0.18% | 2.35x |
| Texas News | 1.18% | 2.29x |
| Savannah Georgia News | 0.39% | 2.29x |
| North Carolina Education | 0.95% | 2.24x |
| Lacrosse College Athletics | 0.18% | 2.18x |
| Construction Apparel | 0.21% | 2.16x |
Composition Percentage:
The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
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DEMOGRAPHICS
The GEICO audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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