Dstillery Audiences

GEICO

Audience Size: 100.9 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 100.9 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.48% 3.45x
Restaurant Researchers 1.66% 3.30x
San Diego Activities Researchers 1.85% 3.21x
Fall/Winter 2021 Fashion Trend Researchers 0.30% 2.77x
Tax Filers 2.40% 2.70x
Voice Over Internet Protocol (VoIP) Users 2.71% 2.63x
Thrift Store Shoppers 2.40% 2.62x
Luxury Retail Researchers 1.11% 2.61x
Telemedicine Content Readers 0.92% 2.57x
Home Goods Supercenter Shoppers 1.66% 2.48x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 2.28% 4.15x
Free People 2.32% 3.36x
Jos A. Bank Clothiers 7.13% 3.28x
Lorna Jane 0.55% 3.22x
The North Face 1.61% 3.19x
Talbots 4.93% 3.17x
Anthropologie 3.61% 3.13x
Mens Wearhouse 12.70% 3.10x
Urban Outfitters 2.93% 3.07x
Madewell 2.25% 3.07x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is College Planning.

Content Affinity Composition Index
College Planning 0.92% 5.14x
Finance & Accounting Cluster 0.74% 4.57x
Hometown Livability 0.74% 4.52x
Party Planning & Invitations 0.55% 4.12x
Trucks 0.48% 3.90x
Conscious Living 0.37% 3.89x
Pac 12 Sports 0.23% 3.63x
Computers & Accessories 1.48% 3.54x
Holiday Gifts 0.12% 3.44x
Cruise Vacations 0.23% 3.39x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male