Dstillery Audiences

GEICO

Audience Size: 181.9 Thousand Devices

Explore the GEICO Audience

Below you'll find more information about the GEICO audience, broken down in different categories based on their digital and physical behaviors. These are 181.9 thousand unique devices whose actions qualify for the GEICO audience.

Dstillery Crafted Audiences

INTERESTS

The GEICO audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GEICO audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.21% 2.98x
Cannabis News Readers 4.64% 2.76x
Discount Health Insurance Researchers 4.01% 2.53x
South Carolina Gamecocks Fans 4.22% 2.42x
Women's Swimsuit Shoppers 4.43% 2.38x
Cinco de Mayo Celebrators 4.22% 2.35x
Korean Food Enthusiasts 3.38% 2.31x
Dog Lovers 3.80% 2.27x
Jam Band Festival Fans 4.85% 2.24x
Seattle Trip Planners 4.64% 2.23x
Composition Percentage: The overlap percentage between the GEICO audience and the Interest attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GEICO audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GEICO audience is REI.

Location Composition Index
REI 2.09% 8.28x
Abercrombie & Fitch 0.67% 7.20x
Belk 1.83% 7.02x
Gymboree 6.38% 6.73x
Levi Strauss 0.04% 6.62x
Jos A. Bank Clothiers 5.46% 6.47x
Mens Wearhouse 9.86% 6.39x
Talbots 4.18% 6.38x
Free People 2.61% 6.38x
Lane Bryant 5.37% 6.25x
Composition Percentage: The overlap percentage between the GEICO audience and the Location attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GEICO audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.84% 5.77x
Beach Vacations 0.84% 4.43x
Female Lifestyle Content Readers 0.84% 4.18x
K-12 Teacher Resources 2.11% 4.06x
Cheerleading 0.16% 3.75x
Bridal Fashion 0.21% 3.75x
Right Wing Blogs - Pro-gun & Pro-life 1.05% 3.53x
Insurance Cluster 0.29% 3.53x
Motorsports 0.31% 3.50x
Holiday Gifts 0.12% 3.44x
Composition Percentage: The overlap percentage between the GEICO audience and the Content Affinity attribute.
Index: A comparison of the GEICO audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GEICO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female