Dstillery Audiences

GMC

Audience Size: 1.1 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 5.97x
Getting Off the Grid Travelers 0.02% 4.78x
Family Adventures Travelers 0.02% 4.40x
Countdown to the Beach Travelers 0.02% 2.73x
Tractor Shoppers 2.09% 1.48x
New York City Events Researchers 2.72% 1.48x
Xtreme Sports Fans 1.78% 1.48x
Mowing Equipment Shoppers 1.66% 1.46x
Ballet Enthusiasts 2.67% 1.43x
Cattle Industry New Readers 1.47% 1.41x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Carhartt.

Location Composition Index
Carhartt 7.74% 5.73x
Belk 1.18% 5.33x
Express Outlets 0.68% 4.88x
Old Navy 5.36% 4.24x
Saint Laurent Paris 0.56% 4.17x
Dressbarn 3.17% 4.16x
Aeropostale 2.39% 4.09x
Columbia 0.89% 4.05x
Buckle 2.62% 3.98x
Topshop 0.18% 3.96x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 3.53x
Saskatchewan Media & Retail Cluster 0.01% 2.94x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.41x
South Dakota Cluster 0.68% 2.33x
Hobby Drones & Remote-Controlled Cars 0.16% 2.18x
Texas Off-Roading 0.02% 2.16x
Bulgaria Cluster 0.03% 2.16x
Sports - Golf, Hunting, Fishing 0.05% 2.09x
Quebec Vacation Research Cluster 0.03% 2.06x
New York City Real Estate Research Cluster 1.28% 2.06x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male