Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 169.8 thousand unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 6.74% | 6.44x |
| Alzheimer and Dementia Researchers | 7.87% | 5.81x |
| Working Parents | 6.74% | 5.72x |
| Beekeeping Enthusiasts | 5.62% | 5.69x |
| Denture and Implant Researchers | 6.74% | 5.48x |
| Diabetes Support Forum Readers | 6.74% | 5.48x |
| Pantry Recipes Researchers | 3.37% | 5.20x |
| Online Health Researchers | 4.49% | 5.16x |
| Recipe Researchers | 5.62% | 5.02x |
| Fundraising Advocates | 5.62% | 5.02x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 10.96x |
| Maurices | 6.64% | 5.01x |
| Express Outlets | 0.51% | 3.88x |
| Carhartt | 34.18% | 3.86x |
| Belk | 1.06% | 3.79x |
| Buckle | 3.21% | 3.71x |
| American Eagle Outfitters | 2.61% | 3.24x |
| Mens Wearhouse | 3.20% | 3.16x |
| Lane Bryant | 2.28% | 3.12x |
| Eddie Bauer | 1.06% | 3.10x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Coupons.
| Content Affinity | Composition | Index |
| Coupons | 4.49% | 6.59x |
| Celebrity Gossip | 0.20% | 5.78x |
| Home Decoration - Remodeling & Outdoors | 3.37% | 5.25x |
| Science Education & Academia | 0.12% | 5.03x |
| Brazil & Portugal News | 0.20% | 5.02x |
| Plants & Gardening | 5.62% | 4.70x |
| Family on a Budget | 3.37% | 4.08x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.13% | 3.93x |
| Chicago Cluster | 3.37% | 3.83x |
| Pet Supplies | 0.13% | 3.81x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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