Dstillery Audiences

GMC

Audience Size: 681.8 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 681.8 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.73x
Tractor Shoppers 3.37% 1.67x
North Midwest State Fair Visitors 3.63% 1.65x
Mowing Equipment Shoppers 2.84% 1.63x
Iowa County and Local Fair Visitors 3.57% 1.60x
Buick Vehicle Shoppers 3.49% 1.60x
Xtreme Sports Fans 2.93% 1.56x
Truck Drivers 2.79% 1.56x
Outdoors Enthusiasts 3.08% 1.56x
Diesel Vehicle Shoppers 3.22% 1.56x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Carhartt.

Location Composition Index
Carhartt 1.74% 4.58x
Belk 1.15% 4.58x
Saint Laurent Paris 0.72% 4.46x
Express Outlets 0.88% 4.25x
Buckle 4.39% 3.87x
Dressbarn 3.60% 3.82x
Levi Strauss 1.13% 3.77x
Eddie Bauer 1.89% 3.75x
Journeys 4.21% 3.74x
Topshop 0.33% 3.72x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.45x
Rural Living 0.01% 3.40x
Credit Unions & Consumer Protection 0.04% 3.28x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 3.03x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.76x
Canadian Universities 0.02% 2.70x
Online Learning 0.02% 2.55x
Consumer Rewards 0.03% 2.43x
Farming & Agriculture 0.19% 2.38x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.28x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female