Dstillery Audiences

GMC

Audience Size: 1.6 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.21% 1.65x
North Midwest State Fair Visitors 3.56% 1.56x
Iowa County and Local Fair Visitors 3.41% 1.54x
Mowing Equipment Shoppers 2.66% 1.50x
Truck Shoppers 3.03% 1.44x
Commercial Truck Researchers 2.67% 1.43x
Welding Tools and Supplies Shoppers 2.62% 1.43x
South State Fair Visitors 3.71% 1.42x
Hunters 2.98% 1.42x
Quads and ATV Enthusiasts 3.05% 1.42x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Belk.

Location Composition Index
Belk 1.39% 4.78x
Carhartt 16.78% 4.59x
Saint Laurent Paris 0.77% 4.40x
Express Outlets 0.95% 4.12x
Buckle 5.05% 4.07x
Dressbarn 3.76% 4.02x
Lane Bryant 3.99% 3.93x
Mens Wearhouse 6.76% 3.93x
Levi Strauss 0.79% 3.89x
Armani 1.87% 3.87x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Quebec Real Estate.

Content Affinity Composition Index
Quebec Real Estate 0.02% 3.86x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.67x
Ontario Canada Cluster 0.02% 2.54x
Bulgaria Cluster 0.02% 2.41x
Illinois Education 0.10% 2.34x
London Tourism 0.02% 2.28x
Robotics 0.10% 2.26x
Canada Shopping - Kitchenware 0.02% 2.25x
Malaya 0.02% 2.23x
Humor & Entertainment 0.09% 2.22x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female