Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 294.1 thousand unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.14% | 2.36x |
| Big Box Store Jewelry Sale Shoppers | 0.17% | 2.02x |
| Work Boots & Safety Footwear Shoppers | 2.50% | 1.63x |
| Tractor Shoppers | 2.70% | 1.61x |
| Truck Drivers | 2.58% | 1.57x |
| Archery Enthusiasts | 1.87% | 1.57x |
| Getting Off the Grid Travelers | 1.55% | 1.56x |
| Holiday Ham Recipe Researchers | 1.35% | 1.55x |
| Stay-at-Home Parents | 1.81% | 1.53x |
| Quilting Enthusiasts | 2.67% | 1.53x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 7.29x |
| Carhartt | 13.16% | 4.07x |
| Maurices | 3.40% | 3.94x |
| Belk | 0.57% | 3.72x |
| Express Outlets | 0.26% | 3.24x |
| Buckle | 1.48% | 2.73x |
| Lane Bryant | 1.07% | 2.70x |
| Dressbarn | 0.87% | 2.56x |
| American Eagle Outfitters | 1.24% | 2.53x |
| Chicos | 1.08% | 2.43x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 0.06% | 3.97x |
| Home Office Products | 0.02% | 3.76x |
| Foreign Language Education | 0.03% | 3.52x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.42x |
| Comedy Content | 0.05% | 2.93x |
| South Dakota Cluster | 0.78% | 2.77x |
| Gun Enthusiast - Rifles & Ammo | 0.11% | 2.57x |
| Los Angeles Tourism | 0.06% | 2.44x |
| Coupons & Family | 0.57% | 2.39x |
| Online Mini Game Players | 0.17% | 2.29x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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