Dstillery Audiences

GMC

Audience Size: 1.4 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 5.97x
Getting Off the Grid Travelers 0.02% 4.78x
Family Adventures Travelers 0.02% 4.40x
Countdown to the Beach Travelers 0.02% 2.73x
North Midwest State Fair Visitors 3.42% 1.54x
Iowa County and Local Fair Visitors 3.24% 1.47x
Tractor Shoppers 3.08% 1.40x
Work Comes First Travelers 0.02% 1.34x
Ohio County and Local Fair Visitors 3.07% 1.32x
Muscle Car Shoppers 2.69% 1.28x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Belk.

Location Composition Index
Belk 0.97% 4.48x
Saint Laurent Paris 0.65% 4.40x
Express Outlets 0.82% 4.39x
Carhartt 0.46% 4.36x
Buckle 3.78% 3.84x
Columbia 0.98% 3.78x
Journeys 3.70% 3.77x
Topshop 0.27% 3.76x
Dressbarn 3.20% 3.73x
Eddie Bauer 1.58% 3.70x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 4.79x
ISPs & Local Services 0.01% 4.34x
Quinceanera Planning 0.01% 3.53x
Flags & Trump 0.01% 2.81x
French Education 0.02% 2.65x
Winnipeg Canada News 0.03% 2.25x
Seventh-day Adventist Church 0.03% 2.14x
Scuba Diving 0.04% 1.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.89x
Farming & Agriculture 0.21% 1.87x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female