Dstillery Audiences

GMC

Audience Size: 696.1 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 696.1 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.11% 2.75x
North Midwest State Fair Visitors 4.52% 1.70x
Mowing Equipment Shoppers 3.68% 1.58x
Iowa Hawkeyes Fans 3.65% 1.57x
Iowa County and Local Fair Visitors 4.10% 1.55x
Hunters 4.12% 1.54x
Tractor Shoppers 3.62% 1.50x
Full Size Pickup Auto Intenders 2.34% 1.50x
Rapid City Trip Planners 2.95% 1.50x
Indiana Hoosiers Fans 3.46% 1.49x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Maurices.

Location Composition Index
Maurices 2.02% 7.39x
Carhartt 27.63% 4.59x
Saint Laurent Paris 0.32% 4.53x
Belk 0.85% 4.51x
Buckle 2.72% 3.72x
Lane Bryant 2.22% 3.61x
Express Outlets 0.40% 3.54x
Dressbarn 1.75% 3.41x
Armani 0.74% 3.28x
Old Navy 3.84% 3.24x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.08% 4.61x
Arts & Crafts 0.08% 4.35x
Hobby Drones & Remote-Controlled Cars 0.17% 4.19x
Home Office Products 0.02% 3.76x
Men's Dress Shirt Shopping 0.09% 3.70x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.46x
Farming & Agriculture 0.17% 3.34x
Community Planning & Transportation 0.08% 2.83x
Local & Travel England - East Midlands 0.06% 2.45x
Serbia & Albania Cluster 0.06% 2.45x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male