Dstillery Audiences

GMC

Audience Size: 861.9 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 861.9 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 4.43% 1.53x
North Midwest State Fair Visitors 4.25% 1.48x
Kansas City Trip Planners 3.88% 1.43x
Wisconsin County and Local Fair Visitors 3.90% 1.41x
St. Louis Trip Planners 4.04% 1.41x
Michigan County and Local Fair Visitors 3.94% 1.40x
Hunters 3.32% 1.38x
Texas State Fairs 3.67% 1.33x
Wyoming Cowboys Fans 2.90% 1.33x
Tractor Shoppers 2.94% 1.33x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.11x
Maurices 6.92% 2.68x
Carhartt 29.00% 2.13x
Belk 1.00% 2.02x
Express Outlets 0.53% 1.83x
Buckle 3.12% 1.82x
Columbia 0.31% 1.64x
Lane Bryant 2.36% 1.63x
American Eagle Outfitters 2.37% 1.63x
Dressbarn 2.00% 1.62x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.04% 5.64x
Healthy Eating Researchers 0.03% 3.94x
Home Office Products 0.02% 3.76x
Foreign Language Education 0.03% 3.52x
Book Publishers 0.04% 3.49x
Bridal Fashion 0.03% 3.07x
Community Planning & Transportation 0.05% 3.01x
Toys Shopping 0.03% 3.01x
Quebec Vacations 0.03% 2.80x
Shopping Catalogs 0.03% 2.66x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female