Dstillery Audiences

GMC

Audience Size: 457.5 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 457.5 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.17% 1.87x
Farming Simulator Video Game Fans 4.33% 1.65x
Hunters 4.33% 1.61x
Archery Enthusiasts 3.87% 1.61x
Budget Wireless Shoppers 4.08% 1.59x
Country Music Festivals Enthusiasts 4.54% 1.59x
Cattle Industry News Readers 3.53% 1.57x
Country Music Fans 3.35% 1.57x
Outdoors Enthusiasts 4.05% 1.53x
RV Shoppers 3.94% 1.53x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Maurices.

Location Composition Index
Maurices 5.33% 4.93x
Carhartt 34.25% 3.74x
Belk 0.65% 3.42x
Buckle 1.75% 3.27x
Columbia 0.23% 3.11x
Ralph Lauren 0.43% 3.04x
The North Face 0.26% 2.93x
Mens Wearhouse 2.81% 2.89x
Eddie Bauer 0.64% 2.82x
Gymboree 1.17% 2.82x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.14% 3.98x
Home Office Products 0.02% 3.76x
Higher Education 0.07% 3.51x
Eye Health & Vision 0.14% 3.26x
Farming & Agriculture 0.14% 3.14x
Marketing Professionals 0.14% 3.05x
Canadian Healthcare 0.07% 3.04x
Foreign Language Education 0.07% 2.87x
North Dakota Cluster 2.16% 2.80x
Insurance Cluster 0.10% 2.76x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female