Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.80% | 1.57x |
| RV Shoppers | 1.65% | 1.41x |
| Hunters | 1.61% | 1.41x |
| Black Friday Deal Shoppers | 1.56% | 1.38x |
| Outdoors Enthusiasts | 1.60% | 1.38x |
| Truck Shoppers | 1.73% | 1.36x |
| Dodge Vehicle Shoppers | 1.52% | 1.33x |
| Dirt Bike Enthusiasts | 1.82% | 1.32x |
| Gun Rights Advocates | 1.54% | 1.31x |
| Diesel Vehicle Shoppers | 3.33% | 1.30x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Belk.
| Location | Composition | Index |
| Belk | 1.59% | 6.96x |
| Carhartt | 14.58% | 6.77x |
| Aeropostale | 2.45% | 5.58x |
| Old Navy | 5.46% | 5.45x |
| Express Outlets | 0.50% | 5.30x |
| Gymboree | 2.13% | 5.13x |
| Dressbarn | 3.30% | 5.09x |
| Chicos | 3.21% | 4.96x |
| American Eagle Outfitters | 3.89% | 4.95x |
| Columbia | 0.85% | 4.87x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Gun Enthusiast - Hunting & Self Defense.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Hunting & Self Defense | 1.52% | 1.41x |
| New Jersey News Cluster | 2.01% | 1.40x |
| South Florida Cluster | 1.99% | 1.36x |
| New Orleans Cluster | 1.54% | 1.33x |
| Car Forums | 1.86% | 1.21x |
| Phone & Business Information Searchers | 4.39% | 1.15x |
| Food Blogs | 5.19% | 1.12x |
| People Search | 1.55% | 1.11x |
| Kitchen Blog Readers | 4.21% | 1.10x |
| Celebrity Gossip & Viral News | 2.21% | 1.10x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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