Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Online Content Creators.
| Interest | Composition | Index |
| Online Content Creators | 0.19% | 1.72x |
| North Midwest State Fair Visitors | 4.43% | 1.63x |
| Tractor Shoppers | 3.08% | 1.47x |
| Kansas City Trip Planners | 3.98% | 1.47x |
| Rapid City Trip Planners | 1.96% | 1.47x |
| Budget Wireless Shoppers | 2.88% | 1.45x |
| Online Auto Shoppers | 3.44% | 1.44x |
| Diesel Vehicle Shoppers | 3.05% | 1.43x |
| Iowa County and Local Fair Visitors | 4.10% | 1.42x |
| Harley Davidson Shoppers | 3.27% | 1.38x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 5.91x |
| Maurices | 12.99% | 2.74x |
| Carhartt | 44.86% | 2.20x |
| Belk | 2.29% | 2.14x |
| Buckle | 6.93% | 2.00x |
| Express Outlets | 1.05% | 1.96x |
| Columbia | 0.62% | 1.91x |
| Dressbarn | 4.50% | 1.87x |
| American Eagle Outfitters | 5.24% | 1.86x |
| Lane Bryant | 5.21% | 1.78x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Free Online Game Players.
| Content Affinity | Composition | Index |
| Free Online Game Players | 0.05% | 6.18x |
| France Online Music & Quiz Content Cluster | 0.04% | 5.43x |
| Furniture Shopping | 0.03% | 3.84x |
| Parenting & Children's Activities | 0.03% | 3.77x |
| Home Office Products | 0.02% | 3.76x |
| Foreign Language Education | 0.03% | 3.52x |
| Lacrosse College Athletics | 0.04% | 3.20x |
| Fire Fighting | 0.03% | 3.17x |
| Bridal Fashion | 0.03% | 3.07x |
| Mobile Industry Information | 0.03% | 2.88x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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