Dstillery Audiences

GMC

Audience Size: 294.1 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 294.1 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.14% 2.36x
Big Box Store Jewelry Sale Shoppers 0.17% 2.02x
Work Boots & Safety Footwear Shoppers 2.50% 1.63x
Tractor Shoppers 2.70% 1.61x
Truck Drivers 2.58% 1.57x
Archery Enthusiasts 1.87% 1.57x
Getting Off the Grid Travelers 1.55% 1.56x
Holiday Ham Recipe Researchers 1.35% 1.55x
Stay-at-Home Parents 1.81% 1.53x
Quilting Enthusiasts 2.67% 1.53x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 7.29x
Carhartt 13.16% 4.07x
Maurices 3.40% 3.94x
Belk 0.57% 3.72x
Express Outlets 0.26% 3.24x
Buckle 1.48% 2.73x
Lane Bryant 1.07% 2.70x
Dressbarn 0.87% 2.56x
American Eagle Outfitters 1.24% 2.53x
Chicos 1.08% 2.43x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.06% 3.97x
Home Office Products 0.02% 3.76x
Foreign Language Education 0.03% 3.52x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.42x
Comedy Content 0.05% 2.93x
South Dakota Cluster 0.78% 2.77x
Gun Enthusiast - Rifles & Ammo 0.11% 2.57x
Los Angeles Tourism 0.06% 2.44x
Coupons & Family 0.57% 2.39x
Online Mini Game Players 0.17% 2.29x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female