Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.59% | 1.85x |
| Washington County and Local Fair Visitors | 4.12% | 1.85x |
| Hunters | 4.00% | 1.77x |
| North Midwest State Fair Visitors | 3.86% | 1.74x |
| Outdoors Enthusiasts | 3.71% | 1.72x |
| Classic Car Shoppers | 3.61% | 1.61x |
| Truck Shoppers | 3.57% | 1.61x |
| Professional Medical Journal Readers | 0.18% | 1.61x |
| Cowboy Boots Shoppers | 4.10% | 1.58x |
| Bigfoot Folklore Enthusiasts | 3.20% | 1.57x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Curious about what else the GMC audience is interested in?
Sign Up
APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.19% | 6.43x |
| Belk | 1.32% | 5.05x |
| Saint Laurent Paris | 0.64% | 4.96x |
| Carhartt | 24.00% | 4.62x |
| Armani | 1.57% | 4.14x |
| Express Outlets | 0.76% | 4.14x |
| Buckle | 4.52% | 4.13x |
| Dressbarn | 2.98% | 4.07x |
| Lane Bryant | 3.44% | 4.00x |
| Topshop | 0.20% | 3.84x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Want to find more of the GMC audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.02% | 3.76x |
| Discount Books | 0.06% | 3.64x |
| Health & Safety Compliance | 0.06% | 3.60x |
| Winnipeg Canada News | 0.04% | 3.50x |
| Yard Structures | 0.31% | 3.07x |
| Beach & Intimate Wear | 0.06% | 2.95x |
| Mysticism | 0.04% | 2.89x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 2.77x |
| Pool Cleaning | 0.14% | 2.75x |
| Nutrition & Diabetic Living | 0.10% | 2.59x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Want to see more of the Content Affinities the GMC audience visits?
Sign Up
DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the GMC audience?
Sign Up