Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 416.7 thousand unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.70% | 1.62x |
| St. Louis Trip Planners | 4.06% | 1.41x |
| Pontoon Boat Researchers | 3.83% | 1.38x |
| Cowboy Boots Shoppers | 4.28% | 1.37x |
| Iowa County and Local Fair Visitors | 4.12% | 1.36x |
| Iowa Hawkeyes Fans | 3.38% | 1.32x |
| Baby Products Buyers | 2.64% | 1.32x |
| Smoking Cessation Intenders | 3.44% | 1.32x |
| Phone Accessory Shoppers | 3.60% | 1.32x |
| St. Louis Cardinals Fans | 3.38% | 1.31x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Curious about what else the GMC audience is interested in?
Sign Up
APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 9.05x |
| Maurices | 6.50% | 4.76x |
| Carhartt | 35.81% | 3.67x |
| Belk | 0.86% | 3.39x |
| Buckle | 2.61% | 3.36x |
| Express Outlets | 0.44% | 3.30x |
| Eddie Bauer | 0.98% | 2.97x |
| Columbia | 0.29% | 2.97x |
| Mens Wearhouse | 3.25% | 2.94x |
| LL Bean | 0.18% | 2.94x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Want to find more of the GMC audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Science Education & Academia.
| Content Affinity | Composition | Index |
| Science Education & Academia | 0.13% | 4.95x |
| College Sports | 0.13% | 4.95x |
| Youth Educational Resources | 0.06% | 3.94x |
| Home Office Products | 0.02% | 3.76x |
| Diabetes Research | 0.10% | 3.39x |
| Bird Watching | 0.06% | 3.17x |
| Yard Structures | 0.10% | 3.15x |
| Home Remodeling | 0.06% | 3.14x |
| Weather Information | 0.06% | 3.08x |
| Grocery & Food Service | 0.06% | 2.99x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Want to see more of the Content Affinities the GMC audience visits?
Sign Up
DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the GMC audience?
Sign Up