Dstillery Audiences

GMC

Audience Size: 644.8 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 644.8 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.19% 2.14x
COVID Symptoms Researchers 1.09% 1.77x
Survivalist Enthusiasts 1.99% 1.63x
Labrador Content Readers 1.80% 1.58x
Dachshund Content Readers 1.44% 1.57x
Primary Care Doctor Researchers 2.04% 1.56x
Golden Retriever Content Readers 1.39% 1.56x
Tractor Shoppers 2.70% 1.53x
Diesel Vehicle Shoppers 3.10% 1.52x
Bigfoot Folklore Enthusiasts 3.27% 1.52x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.06% 12.53x
Maurices 10.23% 4.22x
Belk 1.78% 3.45x
Carhartt 37.64% 3.45x
Buckle 5.18% 3.05x
Express Outlets 0.65% 2.89x
Dressbarn 3.18% 2.86x
Columbia 0.40% 2.79x
American Eagle Outfitters 3.73% 2.75x
Lane Bryant 3.69% 2.68x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.14% 7.00x
Medical Diagnostics 0.19% 4.96x
Home Office Products 0.02% 3.76x
Foreign Language Education 0.03% 3.52x
Child Development 0.05% 3.41x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.14% 3.27x
Bowling 0.14% 3.08x
Comedy Content 0.05% 2.93x
Healthcare - Doctors & Diagnosis 0.05% 2.66x
North Dakota Cluster 1.01% 2.62x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female