Dstillery Audiences

GMC

Audience Size: 1.3 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.66% 1.87x
Dodge Vehicle Shoppers 1.66% 1.62x
Xtreme Sports Fans 1.48% 1.59x
Nascar Fans 1.23% 1.57x
Truck Shoppers 1.54% 1.56x
RV Shoppers 1.40% 1.55x
GMC Vehicle Shopper 1.55% 1.53x
Outdoors Enthusiasts 1.51% 1.52x
Black Friday Deal Shoppers 1.76% 1.51x
Truck Drivers 1.21% 1.50x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Belk.

Location Composition Index
Belk 0.70% 4.85x
Carhartt 7.29% 4.41x
Old Navy 1.79% 4.06x
Express Outlets 0.11% 4.03x
LL Bean 0.19% 3.93x
Dressbarn 1.14% 3.81x
Lane Bryant 1.24% 3.77x
Gymboree 1.24% 3.72x
Aeropostale 1.03% 3.69x
Journeys 0.79% 3.69x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 0.95% 2.13x
Concert Posters 0.08% 1.96x
College Sports 0.19% 1.91x
South Dakota Cluster 0.35% 1.88x
Illinois News 0.74% 1.82x
Christian Youth 0.10% 1.82x
New Hampshire News 0.36% 1.80x
Power Tools 0.34% 1.80x
Bowling 0.11% 1.78x
North Dakota Cluster 0.44% 1.76x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female