Dstillery Audiences

GMC

Audience Size: 1.4 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.74% 1.86x
RV Shoppers 1.48% 1.55x
RV Owners and Upgraders 1.56% 1.54x
Xtreme Sports Fans 1.41% 1.51x
Diesel Vehicle Shoppers 3.15% 1.50x
Dodge Vehicle Shoppers 1.57% 1.47x
Outdoors Enthusiasts 1.49% 1.45x
Online Auto Shoppers 1.31% 1.44x
Truck Shoppers 1.46% 1.42x
Quads and ATV Enthusiasts 1.61% 1.40x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Carhartt.

Location Composition Index
Carhartt 0.29% 2.73x
Gymboree 0.65% 2.15x
LL Bean 0.10% 2.10x
Brooks Brothers 0.84% 1.83x
Michael Kors 0.21% 1.80x
Free People 0.06% 1.73x
J. Crew 0.69% 1.62x
Lululemon 0.12% 1.60x
REI 0.70% 1.49x
The North Face 0.38% 1.48x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.53% 2.04x
Costumes 0.10% 1.92x
North Dakota Cluster 0.43% 1.89x
Sports Apparel 0.08% 1.85x
Arkansas News 0.54% 1.82x
Illinois News 0.63% 1.76x
Auctions & Repossessions 0.10% 1.72x
Construction Apparel 0.16% 1.71x
Pacific Northwest Information Research Cluster 0.70% 1.70x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 0.07% 1.66x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999