Dstillery Audiences

GMC

Audience Size: 1.2 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.05% 3.20x
Work Hard, Play Hard Travelers 0.03% 2.06x
Tractor Shoppers 2.04% 1.98x
Family Adventures Travelers 0.04% 1.94x
Mowing Equipment Shoppers 1.59% 1.85x
Xtreme Sports Fans 1.82% 1.68x
RV Shoppers 1.67% 1.56x
Hunters 1.86% 1.55x
Cattle Industry New Readers 1.37% 1.50x
Diesel Vehicle Shoppers 3.47% 1.49x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Belk.

Location Composition Index
Belk 1.47% 6.53x
Carhartt 15.16% 5.63x
Old Navy 4.35% 5.35x
Express Outlets 0.29% 5.32x
Aeropostale 2.18% 5.00x
Dressbarn 2.67% 4.83x
Gymboree 1.94% 4.74x
LL Bean 0.28% 4.67x
Lane Bryant 2.89% 4.66x
Chicos 2.58% 4.64x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.04% 3.43x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.77% 3.13x
Farming & Agriculture 0.22% 2.67x
Sports - Golf, Hunting, Fishing 0.04% 2.47x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.26x
South Dakota Cluster 0.45% 2.26x
North Dakota Cluster 0.60% 2.22x
Internet Radio 0.17% 2.15x
New Hampshire News 0.42% 2.14x
Survival Guides 0.04% 2.14x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female