Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 175.5 thousand unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.82% | 1.99x |
| Restaurant Supply Shoppers | 0.18% | 1.87x |
| Tea Drinkers | 3.05% | 1.80x |
| North East State Fair Visitors | 4.03% | 1.74x |
| Rodeo Enthusiasts | 4.48% | 1.68x |
| Minnesota County and Local Fair Visitors | 5.02% | 1.67x |
| Tractor Shoppers | 4.30% | 1.65x |
| Bigfoot Folklore Enthusiasts | 4.21% | 1.63x |
| Hunters | 4.66% | 1.63x |
| First Aid Researchers | 2.60% | 1.59x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.14% | 4.67x |
| Express Outlets | 0.41% | 4.08x |
| Carhartt | 27.65% | 3.57x |
| Buckle | 2.77% | 3.57x |
| Belk | 0.81% | 3.25x |
| LL Bean | 0.16% | 3.01x |
| The North Face | 0.29% | 2.96x |
| Aeropostale | 2.04% | 2.90x |
| Victoria's Secret | 3.19% | 2.89x |
| American Eagle Outfitters | 2.08% | 2.88x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 0.39% | 5.62x |
| Motorsports | 0.27% | 5.15x |
| Science Education & Academia | 0.12% | 5.03x |
| Nature & Wildlife | 0.18% | 4.00x |
| Crossfit & Obstacle Race Enthusiasts | 0.12% | 3.81x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.18% | 3.76x |
| Home Office Products | 0.02% | 3.76x |
| Hobby Vehicles | 0.12% | 3.66x |
| Garden Power Equipment | 0.45% | 3.58x |
| Child Development | 0.18% | 3.43x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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