Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 696.1 thousand unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.11% | 2.75x |
| North Midwest State Fair Visitors | 4.52% | 1.70x |
| Mowing Equipment Shoppers | 3.68% | 1.58x |
| Iowa Hawkeyes Fans | 3.65% | 1.57x |
| Iowa County and Local Fair Visitors | 4.10% | 1.55x |
| Hunters | 4.12% | 1.54x |
| Tractor Shoppers | 3.62% | 1.50x |
| Full Size Pickup Auto Intenders | 2.34% | 1.50x |
| Rapid City Trip Planners | 2.95% | 1.50x |
| Indiana Hoosiers Fans | 3.46% | 1.49x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.02% | 7.39x |
| Carhartt | 27.63% | 4.59x |
| Saint Laurent Paris | 0.32% | 4.53x |
| Belk | 0.85% | 4.51x |
| Buckle | 2.72% | 3.72x |
| Lane Bryant | 2.22% | 3.61x |
| Express Outlets | 0.40% | 3.54x |
| Dressbarn | 1.75% | 3.41x |
| Armani | 0.74% | 3.28x |
| Old Navy | 3.84% | 3.24x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.08% | 4.61x |
| Arts & Crafts | 0.08% | 4.35x |
| Hobby Drones & Remote-Controlled Cars | 0.17% | 4.19x |
| Home Office Products | 0.02% | 3.76x |
| Men's Dress Shirt Shopping | 0.09% | 3.70x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.46x |
| Farming & Agriculture | 0.17% | 3.34x |
| Community Planning & Transportation | 0.08% | 2.83x |
| Local & Travel England - East Midlands | 0.06% | 2.45x |
| Serbia & Albania Cluster | 0.06% | 2.45x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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