Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.02% | 5.97x |
| Getting Off the Grid Travelers | 0.02% | 4.78x |
| Family Adventures Travelers | 0.02% | 4.40x |
| Countdown to the Beach Travelers | 0.02% | 2.73x |
| Tractor Shoppers | 2.09% | 1.48x |
| New York City Events Researchers | 2.72% | 1.48x |
| Xtreme Sports Fans | 1.78% | 1.48x |
| Mowing Equipment Shoppers | 1.66% | 1.46x |
| Ballet Enthusiasts | 2.67% | 1.43x |
| Cattle Industry New Readers | 1.47% | 1.41x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 7.74% | 5.73x |
| Belk | 1.18% | 5.33x |
| Express Outlets | 0.68% | 4.88x |
| Old Navy | 5.36% | 4.24x |
| Saint Laurent Paris | 0.56% | 4.17x |
| Dressbarn | 3.17% | 4.16x |
| Aeropostale | 2.39% | 4.09x |
| Columbia | 0.89% | 4.05x |
| Buckle | 2.62% | 3.98x |
| Topshop | 0.18% | 3.96x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.01% | 3.53x |
| Saskatchewan Media & Retail Cluster | 0.01% | 2.94x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.41x |
| South Dakota Cluster | 0.68% | 2.33x |
| Hobby Drones & Remote-Controlled Cars | 0.16% | 2.18x |
| Texas Off-Roading | 0.02% | 2.16x |
| Bulgaria Cluster | 0.03% | 2.16x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.09x |
| Quebec Vacation Research Cluster | 0.03% | 2.06x |
| New York City Real Estate Research Cluster | 1.28% | 2.06x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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