Dstillery Audiences

GMC

Audience Size: 416.7 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 416.7 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.70% 1.62x
St. Louis Trip Planners 4.06% 1.41x
Pontoon Boat Researchers 3.83% 1.38x
Cowboy Boots Shoppers 4.28% 1.37x
Iowa County and Local Fair Visitors 4.12% 1.36x
Iowa Hawkeyes Fans 3.38% 1.32x
Baby Products Buyers 2.64% 1.32x
Smoking Cessation Intenders 3.44% 1.32x
Phone Accessory Shoppers 3.60% 1.32x
St. Louis Cardinals Fans 3.38% 1.31x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 9.05x
Maurices 6.50% 4.76x
Carhartt 35.81% 3.67x
Belk 0.86% 3.39x
Buckle 2.61% 3.36x
Express Outlets 0.44% 3.30x
Eddie Bauer 0.98% 2.97x
Columbia 0.29% 2.97x
Mens Wearhouse 3.25% 2.94x
LL Bean 0.18% 2.94x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Science Education & Academia.

Content Affinity Composition Index
Science Education & Academia 0.13% 4.95x
College Sports 0.13% 4.95x
Youth Educational Resources 0.06% 3.94x
Home Office Products 0.02% 3.76x
Diabetes Research 0.10% 3.39x
Bird Watching 0.06% 3.17x
Yard Structures 0.10% 3.15x
Home Remodeling 0.06% 3.14x
Weather Information 0.06% 3.08x
Grocery & Food Service 0.06% 2.99x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female