Dstillery Audiences

GMC

Audience Size: 1.2 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.59% 1.85x
Washington County and Local Fair Visitors 4.12% 1.85x
Hunters 4.00% 1.77x
North Midwest State Fair Visitors 3.86% 1.74x
Outdoors Enthusiasts 3.71% 1.72x
Classic Car Shoppers 3.61% 1.61x
Truck Shoppers 3.57% 1.61x
Professional Medical Journal Readers 0.18% 1.61x
Cowboy Boots Shoppers 4.10% 1.58x
Bigfoot Folklore Enthusiasts 3.20% 1.57x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Maurices.

Location Composition Index
Maurices 0.19% 6.43x
Belk 1.32% 5.05x
Saint Laurent Paris 0.64% 4.96x
Carhartt 24.00% 4.62x
Armani 1.57% 4.14x
Express Outlets 0.76% 4.14x
Buckle 4.52% 4.13x
Dressbarn 2.98% 4.07x
Lane Bryant 3.44% 4.00x
Topshop 0.20% 3.84x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.02% 3.76x
Discount Books 0.06% 3.64x
Health & Safety Compliance 0.06% 3.60x
Winnipeg Canada News 0.04% 3.50x
Yard Structures 0.31% 3.07x
Beach & Intimate Wear 0.06% 2.95x
Mysticism 0.04% 2.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 2.77x
Pool Cleaning 0.14% 2.75x
Nutrition & Diabetic Living 0.10% 2.59x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male