Dstillery Audiences

GMC

Audience Size: 175.5 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 175.5 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.82% 1.99x
Restaurant Supply Shoppers 0.18% 1.87x
Tea Drinkers 3.05% 1.80x
North East State Fair Visitors 4.03% 1.74x
Rodeo Enthusiasts 4.48% 1.68x
Minnesota County and Local Fair Visitors 5.02% 1.67x
Tractor Shoppers 4.30% 1.65x
Bigfoot Folklore Enthusiasts 4.21% 1.63x
Hunters 4.66% 1.63x
First Aid Researchers 2.60% 1.59x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Maurices.

Location Composition Index
Maurices 5.14% 4.67x
Express Outlets 0.41% 4.08x
Carhartt 27.65% 3.57x
Buckle 2.77% 3.57x
Belk 0.81% 3.25x
LL Bean 0.16% 3.01x
The North Face 0.29% 2.96x
Aeropostale 2.04% 2.90x
Victoria's Secret 3.19% 2.89x
American Eagle Outfitters 2.08% 2.88x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 0.39% 5.62x
Motorsports 0.27% 5.15x
Science Education & Academia 0.12% 5.03x
Nature & Wildlife 0.18% 4.00x
Crossfit & Obstacle Race Enthusiasts 0.12% 3.81x
Assorted Topics (Car News, Animals, Viral Media) 0.18% 3.76x
Home Office Products 0.02% 3.76x
Hobby Vehicles 0.12% 3.66x
Garden Power Equipment 0.45% 3.58x
Child Development 0.18% 3.43x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female