Dstillery Audiences

GMC

Audience Size: 1.1 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.80% 1.57x
RV Shoppers 1.65% 1.41x
Hunters 1.61% 1.41x
Black Friday Deal Shoppers 1.56% 1.38x
Outdoors Enthusiasts 1.60% 1.38x
Truck Shoppers 1.73% 1.36x
Dodge Vehicle Shoppers 1.52% 1.33x
Dirt Bike Enthusiasts 1.82% 1.32x
Gun Rights Advocates 1.54% 1.31x
Diesel Vehicle Shoppers 3.33% 1.30x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Belk.

Location Composition Index
Belk 1.59% 6.96x
Carhartt 14.58% 6.77x
Aeropostale 2.45% 5.58x
Old Navy 5.46% 5.45x
Express Outlets 0.50% 5.30x
Gymboree 2.13% 5.13x
Dressbarn 3.30% 5.09x
Chicos 3.21% 4.96x
American Eagle Outfitters 3.89% 4.95x
Columbia 0.85% 4.87x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Gun Enthusiast - Hunting & Self Defense.

Content Affinity Composition Index
Gun Enthusiast - Hunting & Self Defense 1.52% 1.41x
New Jersey News Cluster 2.01% 1.40x
South Florida Cluster 1.99% 1.36x
New Orleans Cluster 1.54% 1.33x
Car Forums 1.86% 1.21x
Phone & Business Information Searchers 4.39% 1.15x
Food Blogs 5.19% 1.12x
People Search 1.55% 1.11x
Kitchen Blog Readers 4.21% 1.10x
Celebrity Gossip & Viral News 2.21% 1.10x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female