Dstillery Audiences

GMC

Audience Size: 1.3 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Online Content Creators.

Interest Composition Index
Online Content Creators 0.19% 1.72x
North Midwest State Fair Visitors 4.43% 1.63x
Tractor Shoppers 3.08% 1.47x
Kansas City Trip Planners 3.98% 1.47x
Rapid City Trip Planners 1.96% 1.47x
Budget Wireless Shoppers 2.88% 1.45x
Online Auto Shoppers 3.44% 1.44x
Diesel Vehicle Shoppers 3.05% 1.43x
Iowa County and Local Fair Visitors 4.10% 1.42x
Harley Davidson Shoppers 3.27% 1.38x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 5.91x
Maurices 12.99% 2.74x
Carhartt 44.86% 2.20x
Belk 2.29% 2.14x
Buckle 6.93% 2.00x
Express Outlets 1.05% 1.96x
Columbia 0.62% 1.91x
Dressbarn 4.50% 1.87x
American Eagle Outfitters 5.24% 1.86x
Lane Bryant 5.21% 1.78x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.05% 6.18x
France Online Music & Quiz Content Cluster 0.04% 5.43x
Furniture Shopping 0.03% 3.84x
Parenting & Children's Activities 0.03% 3.77x
Home Office Products 0.02% 3.76x
Foreign Language Education 0.03% 3.52x
Lacrosse College Athletics 0.04% 3.20x
Fire Fighting 0.03% 3.17x
Bridal Fashion 0.03% 3.07x
Mobile Industry Information 0.03% 2.88x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female