Dstillery Audiences

GMC

Audience Size: 169.8 Thousand Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 169.8 thousand unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 6.74% 6.44x
Alzheimer and Dementia Researchers 7.87% 5.81x
Working Parents 6.74% 5.72x
Beekeeping Enthusiasts 5.62% 5.69x
Denture and Implant Researchers 6.74% 5.48x
Diabetes Support Forum Readers 6.74% 5.48x
Pantry Recipes Researchers 3.37% 5.20x
Online Health Researchers 4.49% 5.16x
Recipe Researchers 5.62% 5.02x
Fundraising Advocates 5.62% 5.02x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 10.96x
Maurices 6.64% 5.01x
Express Outlets 0.51% 3.88x
Carhartt 34.18% 3.86x
Belk 1.06% 3.79x
Buckle 3.21% 3.71x
American Eagle Outfitters 2.61% 3.24x
Mens Wearhouse 3.20% 3.16x
Lane Bryant 2.28% 3.12x
Eddie Bauer 1.06% 3.10x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Coupons.

Content Affinity Composition Index
Coupons 4.49% 6.59x
Celebrity Gossip 0.20% 5.78x
Home Decoration - Remodeling & Outdoors 3.37% 5.25x
Science Education & Academia 0.12% 5.03x
Brazil & Portugal News 0.20% 5.02x
Plants & Gardening 5.62% 4.70x
Family on a Budget 3.37% 4.08x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.13% 3.93x
Chicago Cluster 3.37% 3.83x
Pet Supplies 0.13% 3.81x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male