Explore the GMC Audience
Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the GMC audience.
INTERESTS
The GMC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GMC audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.05% | 3.20x |
| Work Hard, Play Hard Travelers | 0.03% | 2.06x |
| Tractor Shoppers | 2.04% | 1.98x |
| Family Adventures Travelers | 0.04% | 1.94x |
| Mowing Equipment Shoppers | 1.59% | 1.85x |
| Xtreme Sports Fans | 1.82% | 1.68x |
| RV Shoppers | 1.67% | 1.56x |
| Hunters | 1.86% | 1.55x |
| Cattle Industry New Readers | 1.37% | 1.50x |
| Diesel Vehicle Shoppers | 3.47% | 1.49x |
Composition Percentage:
The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
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APPAREL RETAILERS
The GMC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GMC audience is Belk.
| Location | Composition | Index |
| Belk | 1.47% | 6.53x |
| Carhartt | 15.16% | 5.63x |
| Old Navy | 4.35% | 5.35x |
| Express Outlets | 0.29% | 5.32x |
| Aeropostale | 2.18% | 5.00x |
| Dressbarn | 2.67% | 4.83x |
| Gymboree | 1.94% | 4.74x |
| LL Bean | 0.28% | 4.67x |
| Lane Bryant | 2.89% | 4.66x |
| Chicos | 2.58% | 4.64x |
Composition Percentage:
The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GMC audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 0.04% | 3.43x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.77% | 3.13x |
| Farming & Agriculture | 0.22% | 2.67x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.47x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.26x |
| South Dakota Cluster | 0.45% | 2.26x |
| North Dakota Cluster | 0.60% | 2.22x |
| Internet Radio | 0.17% | 2.15x |
| New Hampshire News | 0.42% | 2.14x |
| Survival Guides | 0.04% | 2.14x |
Composition Percentage:
The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
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DEMOGRAPHICS
The GMC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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