Dstillery Audiences

GMC

Audience Size: 1.4 Million Devices

Explore the GMC Audience

Below you'll find more information about the GMC audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the GMC audience.

Dstillery Crafted Audiences

INTERESTS

The GMC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GMC audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 1.99x
North Midwest State Fair Visitors 3.67% 1.68x
Mowing Equipment Shoppers 2.71% 1.60x
Iowa County and Local Fair Visitors 3.31% 1.55x
Nascar Fans 2.82% 1.54x
Iowa Hawkeyes Fans 3.08% 1.52x
Bigfoot Folklore Enthusiasts 2.79% 1.52x
Xtreme Sports Fans 2.70% 1.51x
Farming Simulator Video Game Fans 3.54% 1.49x
Hunters 3.12% 1.47x
Composition Percentage: The overlap percentage between the GMC audience and the Interest attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GMC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GMC audience is Belk.

Location Composition Index
Belk 1.35% 4.78x
Carhartt 20.31% 4.55x
Saint Laurent Paris 0.72% 4.52x
Express Outlets 0.85% 4.01x
Buckle 4.79% 3.99x
Armani 1.76% 3.91x
Dressbarn 3.34% 3.91x
Mens Wearhouse 6.26% 3.85x
Lane Bryant 3.68% 3.81x
Topshop 0.27% 3.77x
Composition Percentage: The overlap percentage between the GMC audience and the Location attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GMC audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.06% 4.20x
Comedy Content 0.06% 2.53x
Beach & Intimate Wear 0.06% 2.50x
Concert Posters 0.05% 2.50x
College Sports 0.20% 2.42x
Bulgaria Cluster 0.02% 2.41x
Tattoos & Costumes 0.03% 2.38x
Arts & Crafts 0.06% 2.36x
London Tourism 0.02% 2.28x
Motorsports 0.17% 2.25x
Composition Percentage: The overlap percentage between the GMC audience and the Content Affinity attribute.
Index: A comparison of the GMC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GMC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male