Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 473.7 thousand unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Plant Based & Vegan Food Recipe Shoppers.
| Interest | Composition | Index |
| Plant Based & Vegan Food Recipe Shoppers | 0.49% | 2.12x |
| Digital Antenna Users | 2.26% | 1.85x |
| Food Allergies Researchers | 0.54% | 1.62x |
| Wine Lovers | 0.32% | 1.57x |
| Body Detox Enthusiasts | 0.72% | 1.56x |
| Austin Trip Planners | 1.60% | 1.56x |
| Smoking Cessation Intenders | 0.89% | 1.52x |
| Pet Health and Nutrition Researchers | 0.69% | 1.50x |
| Penn State Nittany Lions Fans | 1.75% | 1.50x |
| Godiva Chocolate Fans | 0.74% | 1.49x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Zara.
| Location | Composition | Index |
| Zara | 1.22% | 12.18x |
| Banana Republic | 1.82% | 11.85x |
| Journeys | 6.39% | 10.90x |
| The Childrens Place | 2.39% | 10.63x |
| Michael Kors | 2.39% | 10.52x |
| Aeropostale | 3.89% | 10.28x |
| Tommy Bahama | 1.24% | 10.19x |
| Victoria's Secret | 3.00% | 9.29x |
| Buckle | 3.71% | 9.19x |
| Club Monaco | 0.28% | 9.05x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 0.05% | 3.91x |
| Ohio Universities | 0.20% | 3.86x |
| Film Production | 0.03% | 3.77x |
| Design Software | 0.07% | 3.32x |
| Exotic Pets | 0.09% | 3.30x |
| Sewing, Embroidery & Quilting | 0.11% | 3.27x |
| Online Ticket Buyers | 0.09% | 3.13x |
| Personal Investment & Advisor Researchers | 0.06% | 3.08x |
| Minnesota Community Business Cluster | 0.03% | 2.67x |
| Florida College Athletics | 0.06% | 2.66x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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