Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.20% | 1.23x |
| Readers of Caribbean Content | 2.35% | 1.17x |
| Readers of Belizean Content | 2.14% | 1.13x |
| Online Grocery Shoppers | 3.25% | 1.13x |
| Readers of Colombian Content | 2.02% | 1.12x |
| Reggaeton Fans | 2.98% | 1.11x |
| Northeastern Voters | 2.49% | 1.11x |
| Readers of Guatemalan Content | 1.96% | 1.11x |
| Miami Heat Fans | 2.11% | 1.11x |
| Los Angeles Mass Transit Commuters | 2.87% | 1.10x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
Curious about what else the GNC audience is interested in?
Sign Up
APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 7.74x |
| Uniqlo | 1.87% | 7.08x |
| Supreme | 0.20% | 6.97x |
| Topshop | 0.50% | 6.97x |
| Zara | 2.72% | 6.51x |
| The Childrens Place | 8.74% | 6.14x |
| Forever 21 | 5.64% | 6.01x |
| Calvin Klein | 0.53% | 5.98x |
| Gap | 8.31% | 5.92x |
| American Apparel | 3.42% | 5.80x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
Want to find more of the GNC audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.95x |
| New York City Education & News Cluster | 0.80% | 1.65x |
| New York City Real Estate Research Cluster | 0.94% | 1.50x |
| Scientology | 0.01% | 1.49x |
| Texas Off-Roading | 0.01% | 1.49x |
| Central California Cluster | 0.57% | 1.46x |
| Greece Cluster | 0.02% | 1.43x |
| Southern California Cluster | 0.08% | 1.41x |
| New York City Family & Activity Cluster | 1.36% | 1.40x |
| NYC Tourist Attractions | 1.09% | 1.40x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
Want to see more of the Content Affinities the GNC audience visits?
Sign Up
DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the GNC audience?
Sign Up