Dstillery Audiences

GNC

Audience Size: 3.2 Million Devices

Explore the GNC Audience

Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the GNC audience.

Dstillery Crafted Audiences

INTERESTS

The GNC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GNC audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.11% 1.58x
Caribbean Trip Planners 1.80% 1.48x
Online Grocery Shoppers 3.76% 1.45x
Real Estate Decision Makers 3.20% 1.44x
Miami Trip Planners 1.66% 1.44x
Readers of South American Content 1.91% 1.43x
Broadway Fans 1.40% 1.43x
New York Rangers Fans 1.42% 1.42x
Readers of Dominican Republic Content 2.11% 1.41x
Readers of Caribbean Content 1.99% 1.41x
Composition Percentage: The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GNC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GNC audience is The Childrens Place.

Location Composition Index
The Childrens Place 8.71% 16.74x
Everlane 0.09% 15.64x
Journeys 2.74% 12.83x
American Eagle Outfitters 4.77% 11.96x
Express 2.10% 11.26x
American Apparel 1.90% 11.17x
Uniqlo 0.87% 11.16x
Charlotte Russe 1.75% 11.11x
Zara 1.82% 11.07x
Levi Strauss 0.79% 10.96x
Composition Percentage: The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GNC audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.14% 2.65x
New York City Real Estate Research Cluster 0.79% 2.50x
NYC Tourist Attractions 1.33% 2.22x
Italy Cluster 0.02% 2.03x
New York City Family & Activity Cluster 0.91% 1.93x
Teaching Abroad 0.02% 1.85x
Central & South American News 0.15% 1.83x
LGBTQ Advocacy 0.77% 1.79x
Peru Media 0.12% 1.66x
Latin American News 0.18% 1.65x
Composition Percentage: The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male