Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.96% | 1.63x |
| Online Grocery Shoppers | 2.97% | 1.55x |
| Ballet Enthusiasts | 2.86% | 1.55x |
| New York Trip Planners | 3.09% | 1.44x |
| New York Rangers Fans | 1.86% | 1.39x |
| New York Mets Fans | 1.76% | 1.38x |
| Restaurant Menu Researchers | 2.08% | 1.38x |
| Brooklyn Nets Fans | 1.80% | 1.37x |
| Broadway Fans | 2.21% | 1.37x |
| New York Knicks Fans | 1.72% | 1.37x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
Curious about what else the GNC audience is interested in?
Sign Up
APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 8.73x |
| Ann Taylor | 4.02% | 8.58x |
| Supreme | 0.25% | 7.30x |
| Uniqlo | 1.62% | 7.22x |
| Anthropologie | 4.84% | 7.06x |
| Topshop | 0.32% | 7.03x |
| Zara | 2.76% | 6.96x |
| The Childrens Place | 7.01% | 6.74x |
| Gap | 7.89% | 6.61x |
| Intermix | 0.85% | 6.42x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
Want to find more of the GNC audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.37% | 2.22x |
| New York City Education & News Cluster | 1.20% | 2.22x |
| NYC Tourist Attractions | 1.86% | 2.13x |
| Italy Cluster | 0.03% | 1.95x |
| Greece Cluster | 0.03% | 1.83x |
| New York City Family & Activity Cluster | 1.66% | 1.82x |
| General Interest | 0.02% | 1.79x |
| London Tourism & Events | 0.04% | 1.73x |
| Turkey & Iran Cluster | 0.04% | 1.71x |
| Russia Cluster | 0.09% | 1.69x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
Want to see more of the Content Affinities the GNC audience visits?
Sign Up
DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the GNC audience?
Sign Up