Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 2.57% | 1.41x |
| North West State Fair Visitors | 3.51% | 1.40x |
| Michigan County and Local Fair Visitors | 3.96% | 1.39x |
| Oregon Trip Planners | 2.62% | 1.37x |
| Washington County and Local Fair Visitors | 3.31% | 1.37x |
| Seattle Trip Planners | 3.35% | 1.37x |
| Christmas Celebration Researchers | 2.90% | 1.34x |
| Seattle Seahawks Fans | 2.76% | 1.33x |
| Midwestern Voters | 2.71% | 1.33x |
| Online Payroll Services Users | 2.34% | 1.32x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.41x |
| Lorna Jane | 0.39% | 3.09x |
| Topshop | 0.07% | 2.96x |
| Supreme | 0.01% | 2.85x |
| Zara | 0.87% | 2.84x |
| Charlotte Russe | 0.47% | 2.83x |
| Journeys | 8.84% | 2.76x |
| Uniqlo | 0.48% | 2.75x |
| Forever 21 | 3.70% | 2.74x |
| Joe's Jeans | 0.09% | 2.73x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.01% | 5.36x |
| Organic Beauty & Skincare Products | 0.01% | 4.90x |
| Sports - Golf, Hunting, Fishing | 0.01% | 4.28x |
| Party Suppliers | 0.01% | 3.81x |
| Beach & Intimate Wear | 0.01% | 3.36x |
| Roleplay & Fantasy Games | 0.01% | 3.33x |
| Germany Cluster | 0.02% | 3.05x |
| Medical Supplies | 0.01% | 2.98x |
| Trucks | 0.02% | 2.69x |
| Cosmetics Business | 0.01% | 2.68x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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