Dstillery Audiences

GNC

Audience Size: 6.6 Million Devices

Explore the GNC Audience

Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the GNC audience.

Dstillery Crafted Audiences

INTERESTS

The GNC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GNC audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.55x
Ballet Enthusiasts 3.42% 1.47x
Online Grocery Shoppers 3.52% 1.46x
New York City Events Researchers 3.18% 1.45x
New York Trip Planners 3.16% 1.38x
New York Rangers Fans 2.66% 1.37x
Northeastern Voters 2.74% 1.35x
Real Estate Decision Makers 3.11% 1.33x
Restaurant Menu Researchers 2.67% 1.33x
Los Angeles Mass Transit Commuters 3.48% 1.32x
Composition Percentage: The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GNC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GNC audience is Supreme.

Location Composition Index
Supreme 0.17% 7.65x
Topshop 0.61% 7.38x
Everlane 0.17% 6.83x
Uniqlo 2.23% 6.61x
Zara 3.29% 6.51x
Joe's Jeans 0.31% 6.48x
American Apparel 3.52% 6.08x
Calvin Klein 0.53% 5.93x
Abercrombie & Fitch 2.08% 5.87x
Intermix 0.94% 5.87x
Composition Percentage: The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GNC audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.81% 2.30x
Russia Cluster 0.08% 2.15x
NYC Tourist Attractions 1.08% 2.03x
New York City Real Estate Research Cluster 0.80% 1.95x
Italy Cluster 0.02% 1.91x
LGBTQ Advocacy 1.11% 1.89x
Greece Cluster 0.02% 1.79x
New York City Family & Activity Cluster 1.21% 1.74x
Local & Travel England - East Midlands 0.03% 1.71x
Brazil & Portugal News 0.10% 1.68x
Composition Percentage: The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male