Dstillery Audiences

GNC

Audience Size: 5.6 Million Devices

Explore the GNC Audience

Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the GNC audience.

Dstillery Crafted Audiences

INTERESTS

The GNC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GNC audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.55% 1.88x
Ballet Enthusiasts 2.37% 1.77x
New York Trip Planners 2.37% 1.73x
Online Grocery Shoppers 4.23% 1.57x
Restaurant Menu Researchers 1.91% 1.56x
Broadway Fans 1.72% 1.54x
Caribbean Trip Planners 2.02% 1.51x
Northeastern Voters 1.68% 1.49x
Real Estate Decision Makers 4.05% 1.49x
Readers of Dominican Republic Content 2.13% 1.47x
Composition Percentage: The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GNC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GNC audience is Ann Taylor.

Location Composition Index
Ann Taylor 12.42% 15.18x
Anthropologie 12.93% 12.70x
Everlane 0.13% 11.61x
Supreme 0.27% 9.46x
The Childrens Place 6.17% 8.31x
Banana Republic 5.40% 8.13x
Express 2.76% 8.12x
Journeys 3.53% 8.12x
Zara 2.54% 8.09x
Levi Strauss 1.07% 8.03x
Composition Percentage: The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GNC audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.35% 3.02x
New York City Real Estate Research Cluster 1.06% 2.82x
NYC Tourist Attractions 1.55% 2.51x
Turkey & Iran Cluster 0.05% 2.29x
New York City Family & Activity Cluster 1.25% 2.27x
Italy Cluster 0.02% 2.26x
Franco-African Cluster 0.03% 2.12x
LGBTQ Advocacy 0.90% 2.07x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.97x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 1.92x
Composition Percentage: The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GNC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male