Dstillery Audiences

GNC

Audience Size: 1.6 Million Devices

Explore the GNC Audience

Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the GNC audience.

Dstillery Crafted Audiences

INTERESTS

The GNC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GNC audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 3.22% 1.48x
Social Distancing Content Readers 1.39% 1.44x
North West State Fair Visitors 3.90% 1.42x
Western Canada Skiers and Snowboarders 2.40% 1.38x
School Closings Updates Readers 1.14% 1.36x
Oregon Trip Planners 3.06% 1.35x
Washington County and Local Fair Visitors 3.73% 1.34x
Seattle Seahawks Fans 3.12% 1.33x
Oregon Ducks Fans 2.07% 1.32x
Seattle Trip Planners 3.44% 1.30x
Composition Percentage: The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GNC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GNC audience is Everlane.

Location Composition Index
Everlane 0.01% 8.36x
Journeys 5.35% 5.33x
Zumiez 2.77% 5.18x
Forever 21 1.96% 5.03x
Aeropostale 2.96% 4.94x
H&M 1.87% 4.90x
American Eagle Outfitters 2.99% 4.88x
Charlotte Russe 0.25% 4.80x
The Childrens Place 4.42% 4.70x
Victoria's Secret 4.73% 4.53x
Composition Percentage: The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GNC audience is Dermatology.

Content Affinity Composition Index
Dermatology 0.06% 5.54x
Learning & Development Products 0.05% 5.11x
Canada Online Shopping Cluster 0.02% 4.86x
Mobile Phone Networks 0.03% 3.92x
Website Launchers 0.04% 3.57x
Electrical Engineering 0.06% 3.55x
Meeting Planning & Hotels 0.01% 3.39x
Business News & Information Readers 0.05% 3.34x
Germany Cluster 0.03% 3.31x
Canada Shopping - Lifestyle and Mommy Blogs 0.02% 3.29x
Composition Percentage: The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male