Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.06% | 1.52x |
| Michigan County and Local Fair Visitors | 4.29% | 1.50x |
| Modern Art Museum Researchers | 0.78% | 1.43x |
| School Closings Updates Readers | 0.60% | 1.43x |
| Oregon Ducks Fans | 1.20% | 1.40x |
| Online Payroll Services Users | 2.23% | 1.39x |
| New York City Events Researchers | 1.04% | 1.38x |
| Oregon Trip Planners | 2.41% | 1.38x |
| Midwestern Voters | 2.67% | 1.37x |
| North West State Fair Visitors | 3.39% | 1.35x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.10% | 2.98x |
| Supreme | 0.01% | 2.96x |
| Lorna Jane | 0.50% | 2.94x |
| Everlane | 0.02% | 2.92x |
| Zara | 1.09% | 2.70x |
| Charlotte Russe | 0.65% | 2.70x |
| Abercrombie & Fitch | 0.51% | 2.69x |
| Uniqlo | 0.59% | 2.68x |
| Hugo Boss | 1.77% | 2.65x |
| Forever 21 | 4.91% | 2.61x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.03% | 4.90x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 3.67x |
| Romanian News | 0.03% | 3.64x |
| Beach & Intimate Wear | 0.01% | 3.36x |
| Homemade Jewelry & Crafts | 0.01% | 3.02x |
| Mail Order Food | 0.03% | 2.96x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.02% | 2.90x |
| Winter Sports & Gear | 0.01% | 2.65x |
| Nepal News | 0.01% | 2.55x |
| MBA Education | 0.01% | 2.45x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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