Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.55% | 1.88x |
| Ballet Enthusiasts | 2.37% | 1.77x |
| New York Trip Planners | 2.37% | 1.73x |
| Online Grocery Shoppers | 4.23% | 1.57x |
| Restaurant Menu Researchers | 1.91% | 1.56x |
| Broadway Fans | 1.72% | 1.54x |
| Caribbean Trip Planners | 2.02% | 1.51x |
| Northeastern Voters | 1.68% | 1.49x |
| Real Estate Decision Makers | 4.05% | 1.49x |
| Readers of Dominican Republic Content | 2.13% | 1.47x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 12.42% | 15.18x |
| Anthropologie | 12.93% | 12.70x |
| Everlane | 0.13% | 11.61x |
| Supreme | 0.27% | 9.46x |
| The Childrens Place | 6.17% | 8.31x |
| Banana Republic | 5.40% | 8.13x |
| Express | 2.76% | 8.12x |
| Journeys | 3.53% | 8.12x |
| Zara | 2.54% | 8.09x |
| Levi Strauss | 1.07% | 8.03x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.35% | 3.02x |
| New York City Real Estate Research Cluster | 1.06% | 2.82x |
| NYC Tourist Attractions | 1.55% | 2.51x |
| Turkey & Iran Cluster | 0.05% | 2.29x |
| New York City Family & Activity Cluster | 1.25% | 2.27x |
| Italy Cluster | 0.02% | 2.26x |
| Franco-African Cluster | 0.03% | 2.12x |
| LGBTQ Advocacy | 0.90% | 2.07x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.97x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 1.92x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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