Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.05% | 1.49x |
| New York City Events Researchers | 1.60% | 1.47x |
| Ballet Enthusiasts | 1.90% | 1.44x |
| North West State Fair Visitors | 3.32% | 1.40x |
| Canada Trip Planners | 1.65% | 1.40x |
| Water Park Visitors | 3.57% | 1.38x |
| Northeastern Voters | 2.31% | 1.37x |
| Canoeing and Kayaking Enthusiasts | 2.57% | 1.35x |
| Global Destinations Reopening Researchers | 1.32% | 1.33x |
| Mid-Range Grocery Shoppers | 2.20% | 1.33x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 10.01x |
| Joe's Jeans | 0.05% | 8.59x |
| Everlane | 0.01% | 7.55x |
| Lorna Jane | 0.16% | 7.30x |
| Uniqlo | 0.34% | 7.17x |
| Zara | 0.75% | 6.82x |
| Forever 21 | 2.73% | 6.60x |
| H&M | 2.66% | 6.33x |
| Abercrombie & Fitch | 0.26% | 6.21x |
| Journeys | 7.36% | 6.12x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.03% | 4.36x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.05% | 4.01x |
| Website Launchers | 0.04% | 3.57x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 3.27x |
| Health & Safety Compliance | 0.02% | 3.14x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 3.02x |
| Sports - Golf, Hunting, Fishing | 0.02% | 3.02x |
| Home Decoration - Crafts & Kids | 0.02% | 2.85x |
| Cuba & Mexico Media | 0.03% | 2.74x |
| Construction Apparel | 0.03% | 2.68x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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