Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.11% | 1.58x |
| Caribbean Trip Planners | 1.80% | 1.48x |
| Online Grocery Shoppers | 3.76% | 1.45x |
| Real Estate Decision Makers | 3.20% | 1.44x |
| Miami Trip Planners | 1.66% | 1.44x |
| Readers of South American Content | 1.91% | 1.43x |
| Broadway Fans | 1.40% | 1.43x |
| New York Rangers Fans | 1.42% | 1.42x |
| Readers of Dominican Republic Content | 2.11% | 1.41x |
| Readers of Caribbean Content | 1.99% | 1.41x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 8.71% | 16.74x |
| Everlane | 0.09% | 15.64x |
| Journeys | 2.74% | 12.83x |
| American Eagle Outfitters | 4.77% | 11.96x |
| Express | 2.10% | 11.26x |
| American Apparel | 1.90% | 11.17x |
| Uniqlo | 0.87% | 11.16x |
| Charlotte Russe | 1.75% | 11.11x |
| Zara | 1.82% | 11.07x |
| Levi Strauss | 0.79% | 10.96x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.14% | 2.65x |
| New York City Real Estate Research Cluster | 0.79% | 2.50x |
| NYC Tourist Attractions | 1.33% | 2.22x |
| Italy Cluster | 0.02% | 2.03x |
| New York City Family & Activity Cluster | 0.91% | 1.93x |
| Teaching Abroad | 0.02% | 1.85x |
| Central & South American News | 0.15% | 1.83x |
| LGBTQ Advocacy | 0.77% | 1.79x |
| Peru Media | 0.12% | 1.66x |
| Latin American News | 0.18% | 1.65x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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