Dstillery Audiences

GNC

Audience Size: 7.1 Million Devices

Explore the GNC Audience

Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the GNC audience.

Dstillery Crafted Audiences

INTERESTS

The GNC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GNC audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.20% 1.23x
Readers of Caribbean Content 2.35% 1.17x
Readers of Belizean Content 2.14% 1.13x
Online Grocery Shoppers 3.25% 1.13x
Readers of Colombian Content 2.02% 1.12x
Reggaeton Fans 2.98% 1.11x
Northeastern Voters 2.49% 1.11x
Readers of Guatemalan Content 1.96% 1.11x
Miami Heat Fans 2.11% 1.11x
Los Angeles Mass Transit Commuters 2.87% 1.10x
Composition Percentage: The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GNC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GNC audience is Everlane.

Location Composition Index
Everlane 0.16% 7.74x
Uniqlo 1.87% 7.08x
Supreme 0.20% 6.97x
Topshop 0.50% 6.97x
Zara 2.72% 6.51x
The Childrens Place 8.74% 6.14x
Forever 21 5.64% 6.01x
Calvin Klein 0.53% 5.98x
Gap 8.31% 5.92x
American Apparel 3.42% 5.80x
Composition Percentage: The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GNC audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.95x
New York City Education & News Cluster 0.80% 1.65x
New York City Real Estate Research Cluster 0.94% 1.50x
Scientology 0.01% 1.49x
Texas Off-Roading 0.01% 1.49x
Central California Cluster 0.57% 1.46x
Greece Cluster 0.02% 1.43x
Southern California Cluster 0.08% 1.41x
New York City Family & Activity Cluster 1.36% 1.40x
NYC Tourist Attractions 1.09% 1.40x
Composition Percentage: The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GNC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male