Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.05x |
| True Crime Podcast Listeners | 0.02% | 1.94x |
| Social Distancing Content Readers | 0.06% | 1.69x |
| Ohio County and Local Fair Visitors | 3.45% | 1.46x |
| School Closings Updates Readers | 0.07% | 1.41x |
| Water Park Visitors | 3.27% | 1.40x |
| New York Trip Planners | 2.64% | 1.39x |
| New York Rangers Fans | 2.82% | 1.38x |
| Pittsburgh Penguins Fans | 2.61% | 1.37x |
| Northeastern Voters | 2.64% | 1.36x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 8.59x |
| Supreme | 0.14% | 7.97x |
| Topshop | 0.42% | 7.88x |
| Zara | 2.88% | 7.34x |
| Uniqlo | 1.78% | 7.11x |
| Joe's Jeans | 0.21% | 6.93x |
| American Apparel | 3.01% | 6.51x |
| Intermix | 0.70% | 6.49x |
| Hugo Boss | 3.65% | 6.41x |
| Calvin Klein | 0.44% | 6.40x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.04% | 4.06x |
| Flags & Trump | 0.01% | 3.99x |
| Consumer Rewards | 0.03% | 2.60x |
| New Hampshire News | 0.84% | 2.47x |
| Mid-Atlantic Beaches | 0.03% | 2.46x |
| Credit Unions & Consumer Protection | 0.01% | 2.29x |
| Upstate New York State Athletics | 0.02% | 2.22x |
| Franchising | 0.02% | 2.12x |
| New York City Education & News Cluster | 0.56% | 2.10x |
| Canada Tax and Finance Research Cluster | 0.02% | 2.10x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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