Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 3.22% | 1.48x |
| Social Distancing Content Readers | 1.39% | 1.44x |
| North West State Fair Visitors | 3.90% | 1.42x |
| Western Canada Skiers and Snowboarders | 2.40% | 1.38x |
| School Closings Updates Readers | 1.14% | 1.36x |
| Oregon Trip Planners | 3.06% | 1.35x |
| Washington County and Local Fair Visitors | 3.73% | 1.34x |
| Seattle Seahawks Fans | 3.12% | 1.33x |
| Oregon Ducks Fans | 2.07% | 1.32x |
| Seattle Trip Planners | 3.44% | 1.30x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 8.36x |
| Journeys | 5.35% | 5.33x |
| Zumiez | 2.77% | 5.18x |
| Forever 21 | 1.96% | 5.03x |
| Aeropostale | 2.96% | 4.94x |
| H&M | 1.87% | 4.90x |
| American Eagle Outfitters | 2.99% | 4.88x |
| Charlotte Russe | 0.25% | 4.80x |
| The Childrens Place | 4.42% | 4.70x |
| Victoria's Secret | 4.73% | 4.53x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 0.06% | 5.54x |
| Learning & Development Products | 0.05% | 5.11x |
| Canada Online Shopping Cluster | 0.02% | 4.86x |
| Mobile Phone Networks | 0.03% | 3.92x |
| Website Launchers | 0.04% | 3.57x |
| Electrical Engineering | 0.06% | 3.55x |
| Meeting Planning & Hotels | 0.01% | 3.39x |
| Business News & Information Readers | 0.05% | 3.34x |
| Germany Cluster | 0.03% | 3.31x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.02% | 3.29x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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