Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.05% | 2.40x |
| True Crime Podcast Listeners | 0.02% | 1.94x |
| Social Distancing Content Readers | 0.03% | 1.63x |
| Home-Made Face Mask Researchers | 0.03% | 1.52x |
| Seattle Seahawks Fans | 3.52% | 1.52x |
| Small Business COVID-19 Relief Researchers | 0.04% | 1.44x |
| Pantry Recipes Researchers | 0.28% | 1.44x |
| North West State Fair Visitors | 3.40% | 1.43x |
| New York Yankees Fans | 2.38% | 1.39x |
| Oregon Ducks Fans | 2.30% | 1.39x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 8.62x |
| Topshop | 0.18% | 7.57x |
| Supreme | 0.07% | 7.34x |
| Zara | 1.69% | 7.20x |
| Abercrombie & Fitch | 0.39% | 6.65x |
| Uniqlo | 0.92% | 6.65x |
| American Eagle Outfitters | 4.90% | 6.27x |
| Charlotte Russe | 0.44% | 6.23x |
| The Childrens Place | 7.03% | 6.17x |
| Hugo Boss | 1.94% | 6.17x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.04% | 3.25x |
| Upstate New York State Athletics | 0.02% | 3.07x |
| Canadian Lifestyle | 0.02% | 3.07x |
| Instagram Management | 0.01% | 2.81x |
| General Interest | 0.01% | 2.70x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.70x |
| Health & Safety Compliance | 0.04% | 2.64x |
| London Tourism & Events | 0.01% | 2.61x |
| Paper & Packaging | 0.01% | 2.59x |
| Gadgets | 0.02% | 2.58x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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