Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 334 thousand unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 1.94x |
| Mid-Range Grocery Shoppers | 2.93% | 1.44x |
| Cleveland Cavaliers Fans | 2.64% | 1.42x |
| Philadelphia Trip Planners | 2.27% | 1.41x |
| New York City Events Researchers | 1.81% | 1.41x |
| Sporting Goods Shoppers | 2.43% | 1.40x |
| Seattle Seahawks Fans | 3.15% | 1.39x |
| New York Rangers Fans | 2.67% | 1.39x |
| Mid Size SUV Auto Intenders | 1.51% | 1.38x |
| Drug Store Shoppers | 2.70% | 1.38x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.26% | 6.88x |
| Zara | 0.51% | 6.55x |
| Uniqlo | 0.20% | 6.03x |
| Lorna Jane | 0.11% | 5.98x |
| H&M | 1.89% | 5.70x |
| Forever 21 | 1.80% | 5.69x |
| Journeys | 4.48% | 5.59x |
| Zumiez | 2.38% | 5.49x |
| Joe's Jeans | 0.02% | 5.46x |
| Victoria's Secret | 4.33% | 5.35x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Canada Online Shopping Cluster.
| Content Affinity | Composition | Index |
| Canada Online Shopping Cluster | 0.02% | 3.83x |
| Alternative Streaming Services | 0.02% | 3.55x |
| Computer Printers | 0.02% | 3.46x |
| Mid-Atlantic Beaches | 0.05% | 3.31x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 3.12x |
| Robotics | 0.05% | 3.03x |
| Foreign Language Education | 0.08% | 3.00x |
| Upstate New York State Athletics | 0.02% | 2.81x |
| Canadian Lifestyle | 0.02% | 2.69x |
| Professional Audio Visual | 0.02% | 2.61x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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