Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 898 thousand unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 0.21% | 2.14x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.05% | 1.87x |
| Miami Trip Planners | 1.64% | 1.69x |
| Caribbean Destination Reopening Researchers | 0.98% | 1.66x |
| Telemedicine Content Readers | 0.48% | 1.65x |
| Online Home Decor Shoppers | 0.32% | 1.59x |
| Digital Antenna Users | 1.70% | 1.59x |
| Water Park Visitors | 4.40% | 1.58x |
| Keto Recipe Researchers | 0.97% | 1.58x |
| Ivy League College Researchers | 0.40% | 1.56x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 4.04% | 7.29x |
| Banana Republic | 2.67% | 7.17x |
| Journeys | 5.66% | 7.16x |
| Victoria's Secret | 4.97% | 6.54x |
| Aeropostale | 3.25% | 6.51x |
| Kate Spade | 0.80% | 6.49x |
| Buckle | 3.41% | 6.36x |
| Hollister | 2.05% | 6.35x |
| Gap | 2.51% | 6.22x |
| Forever 21 | 1.81% | 6.21x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Startup Investment.
| Content Affinity | Composition | Index |
| Startup Investment | 0.06% | 4.70x |
| Legal Information Research Cluster | 0.18% | 3.33x |
| Data, Analytics & Coding | 0.14% | 3.27x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.12x |
| Canada Business Cluster | 0.03% | 3.07x |
| Community Planning & Transportation | 0.03% | 3.04x |
| Caribbean Vacation | 0.09% | 2.81x |
| Internet Service Provider Sites | 0.03% | 2.79x |
| Mobile Industry Information | 0.03% | 2.79x |
| Canadian Lifestyle | 0.03% | 2.66x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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