Explore the GNC Audience
Below you'll find more information about the GNC audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the GNC audience.
INTERESTS
The GNC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the GNC audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.88% | 1.57x |
| New York Trip Planners | 2.91% | 1.51x |
| Online Grocery Shoppers | 3.24% | 1.51x |
| Ballet Enthusiasts | 2.98% | 1.49x |
| Burger Enthusiast | 0.05% | 1.47x |
| Northeastern Voters | 2.79% | 1.46x |
| Restaurant Menu Researchers | 2.46% | 1.43x |
| New York Rangers Fans | 2.73% | 1.41x |
| Stay-at-Home Parents | 2.98% | 1.38x |
| Real Estate Decision Makers | 2.34% | 1.36x |
Composition Percentage:
The overlap percentage between the GNC audience and the Interest attribute.
Index: A comparison of the GNC audience to the internet population.
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APPAREL RETAILERS
The GNC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the GNC audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.16% | 7.50x |
| Topshop | 0.52% | 7.37x |
| Everlane | 0.16% | 7.33x |
| Zara | 3.07% | 6.70x |
| Uniqlo | 2.00% | 6.61x |
| Joe's Jeans | 0.26% | 6.37x |
| Intermix | 0.83% | 6.15x |
| American Apparel | 3.26% | 6.14x |
| Calvin Klein | 0.49% | 5.95x |
| American Eagle Outfitters | 7.67% | 5.82x |
Composition Percentage:
The overlap percentage between the GNC audience and the Location attribute.
Index: A comparison of the GNC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the GNC audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.02% | 2.85x |
| Mid-Atlantic Beaches | 0.03% | 2.42x |
| New York City Education & News Cluster | 0.78% | 2.33x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.32x |
| New York City Real Estate Research Cluster | 0.93% | 2.24x |
| London Tourism & Events | 0.02% | 2.24x |
| Scotland Travel | 0.02% | 2.23x |
| NYC Tourist Attractions | 0.96% | 2.00x |
| Russia Cluster | 0.05% | 1.97x |
| New York City Family & Activity Cluster | 1.51% | 1.93x |
Composition Percentage:
The overlap percentage between the GNC audience and the Content Affinity attribute.
Index: A comparison of the GNC audience to the internet population.
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DEMOGRAPHICS
The GNC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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