Explore the Game Stop Audience
Below you'll find more information about the Game Stop audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Game Stop audience.
INTERESTS
The Game Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Game Stop audience is International Womens Day Researchers.
| Interest | Composition | Index |
| International Womens Day Researchers | 1.68% | 1.32x |
| Sprint Customers | 0.03% | 1.28x |
| Hair Color Shoppers | 2.93% | 1.26x |
| PlayStation Enthusiasts | 3.08% | 1.26x |
| Amazon Prime Movie Subscribers | 1.27% | 1.25x |
| Destiny Video Game Fans | 3.25% | 1.24x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.85% | 1.24x |
| The Sims Video Game Fans | 2.90% | 1.23x |
| Medicare Price Shoppers | 4.61% | 1.23x |
| Retired Health Insurance Researchers | 3.34% | 1.23x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Interest attribute.
Index: A comparison of the Game Stop audience to the internet population.
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APPAREL RETAILERS
The Game Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Game Stop audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.84% | 3.48x |
| Abercrombie & Fitch | 0.61% | 3.22x |
| Hollister | 6.62% | 3.20x |
| Aeropostale | 8.97% | 3.13x |
| Zumiez | 7.75% | 3.12x |
| Journeys | 14.09% | 3.05x |
| Buckle | 10.12% | 3.01x |
| The Childrens Place | 12.40% | 2.93x |
| Johnston and Murphy | 0.02% | 2.89x |
| Express | 9.19% | 2.82x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Location attribute.
Index: A comparison of the Game Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Game Stop audience is Tattoos & Costumes.
| Content Affinity | Composition | Index |
| Tattoos & Costumes | 0.02% | 7.06x |
| Hair & Beauty | 0.02% | 5.66x |
| Beauty & Cosmetics | 0.03% | 4.80x |
| Writing & Publishing | 0.02% | 3.93x |
| Malaya | 0.03% | 3.84x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.02% | 2.88x |
| Romanian News | 0.02% | 2.73x |
| Auto Body Upkeep & Repair Researchers | 0.01% | 2.71x |
| Shopping Catalogs | 0.01% | 2.69x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.65x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Content Affinity attribute.
Index: A comparison of the Game Stop audience to the internet population.
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DEMOGRAPHICS
The Game Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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