Explore the Game Stop Audience
Below you'll find more information about the Game Stop audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Game Stop audience.
INTERESTS
The Game Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Game Stop audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 3.01% | 1.31x |
| Call of Duty Enthusiasts | 3.53% | 1.28x |
| Gamers | 3.18% | 1.26x |
| Smartphone Case Shoppers | 3.09% | 1.25x |
| Chain Pizzeria Fans | 2.95% | 1.25x |
| The Walking Dead Fans | 3.34% | 1.25x |
| PokemonGo Fans | 3.23% | 1.25x |
| WWE and Pro Wrestling Fans | 2.50% | 1.25x |
| Nintendo Enthusiasts | 3.15% | 1.25x |
| Video Game Shoppers | 3.46% | 1.24x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Interest attribute.
Index: A comparison of the Game Stop audience to the internet population.
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APPAREL RETAILERS
The Game Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Game Stop audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 1.85% | 8.26x |
| Hollister | 8.30% | 8.20x |
| Aeropostale | 10.96% | 8.11x |
| Zumiez | 12.16% | 7.91x |
| Journeys | 14.59% | 7.90x |
| Charlotte Russe | 4.15% | 7.83x |
| The Childrens Place | 15.10% | 7.75x |
| Buckle | 9.12% | 7.60x |
| Express | 10.93% | 7.42x |
| American Eagle Outfitters | 9.40% | 7.13x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Location attribute.
Index: A comparison of the Game Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Game Stop audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.02% | 3.16x |
| Environmental Conservation | 0.01% | 2.95x |
| Online Learning | 0.01% | 2.65x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.64x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.44x |
| Franco-African Cluster | 0.02% | 2.07x |
| Scotland Travel | 0.02% | 2.04x |
| Men's Fashion Shopping | 0.01% | 1.95x |
| Flower Shopping | 0.05% | 1.85x |
| Costumes | 0.04% | 1.83x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Content Affinity attribute.
Index: A comparison of the Game Stop audience to the internet population.
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DEMOGRAPHICS
The Game Stop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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