Explore the Game Stop Audience
Below you'll find more information about the Game Stop audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Game Stop audience.
INTERESTS
The Game Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Game Stop audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.53x |
| Readers of Caribbean Content | 2.25% | 1.48x |
| Readers of Dominican Republic Content | 2.11% | 1.47x |
| Hip Hop Fans | 1.72% | 1.37x |
| Readers of El Salvadoran Content | 1.88% | 1.36x |
| Readers of South American Content | 2.00% | 1.35x |
| Readers of Puerto Rican Content | 1.70% | 1.35x |
| Readers of Belizean Content | 2.02% | 1.35x |
| Caribbean Trip Planners | 1.79% | 1.34x |
| Readers of Jamaican Content | 1.35% | 1.34x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Interest attribute.
Index: A comparison of the Game Stop audience to the internet population.
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APPAREL RETAILERS
The Game Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Game Stop audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 10.13x |
| Journeys | 4.26% | 9.79x |
| The Childrens Place | 7.23% | 9.74x |
| Hollister | 2.41% | 9.40x |
| Charlotte Russe | 2.41% | 9.06x |
| Aeropostale | 3.87% | 8.89x |
| Levi Strauss | 1.17% | 8.80x |
| Express Outlets | 0.48% | 8.79x |
| Forever 21 | 4.69% | 8.74x |
| Zumiez | 3.68% | 8.65x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Location attribute.
Index: A comparison of the Game Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Game Stop audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.01% | 5.41x |
| Men's Fashion Shopping | 0.02% | 2.74x |
| Content Streamers & Downloaders | 0.02% | 2.37x |
| New York City Education & News Cluster | 0.89% | 2.02x |
| As Seen On TV Products | 0.01% | 1.94x |
| Latin American Spanish Language News | 0.17% | 1.89x |
| Consumer Rewards | 0.06% | 1.83x |
| Caribbean Cluster | 0.21% | 1.80x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.64x |
| New York City Family & Activity Cluster | 0.89% | 1.64x |
Composition Percentage:
The overlap percentage between the Game Stop audience and the Content Affinity attribute.
Index: A comparison of the Game Stop audience to the internet population.
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DEMOGRAPHICS
The Game Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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