Dstillery Audiences

GAME STOP

Audience Size: 5 Million Devices

Explore the Game Stop Audience

Below you'll find more information about the Game Stop audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Game Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Game Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Game Stop audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 2.80% 1.34x
Readers of El Salvadoran Content 2.63% 1.31x
Readers of Dominican Republic Content 2.52% 1.31x
Readers of Caribbean Content 2.59% 1.30x
Readers of Honduran Content 2.42% 1.30x
PlayStation Enthusiasts 3.38% 1.28x
Readers of Guatemalan Content 2.48% 1.27x
Pokemon Enthusiasts 3.45% 1.26x
eSports Enthusiasts 3.16% 1.26x
Video Game Shoppers 3.32% 1.26x
Composition Percentage: The overlap percentage between the Game Stop audience and the Interest attribute.
Index: A comparison of the Game Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Game Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Game Stop audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 2.86% 8.08x
Hollister 8.61% 8.03x
Charlotte Russe 5.49% 7.93x
Aeropostale 11.33% 7.92x
Zumiez 12.59% 7.73x
The Childrens Place 15.62% 7.57x
Buckle 9.26% 7.45x
Journeys 13.33% 7.41x
Express 11.28% 7.18x
American Eagle Outfitters 11.03% 7.15x
Composition Percentage: The overlap percentage between the Game Stop audience and the Location attribute.
Index: A comparison of the Game Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Game Stop audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 1.95x
Scuba Diving 0.02% 1.84x
Franco-African Cluster 0.02% 1.74x
Los Angeles Cluster 0.03% 1.73x
LGBTQ Advocacy 1.00% 1.73x
Men's Fashion Shopping 0.01% 1.73x
Malaya 0.01% 1.67x
Spanish Lifestyle & Health 0.09% 1.66x
Peru Media 0.18% 1.65x
Spanish Health & Wellness 0.32% 1.64x
Composition Percentage: The overlap percentage between the Game Stop audience and the Content Affinity attribute.
Index: A comparison of the Game Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Game Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female