Dstillery Audiences

GAME STOP

Audience Size: 4.5 Million Devices

Explore the Game Stop Audience

Below you'll find more information about the Game Stop audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Game Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Game Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Game Stop audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 3.01% 1.31x
Call of Duty Enthusiasts 3.53% 1.28x
Gamers 3.18% 1.26x
Smartphone Case Shoppers 3.09% 1.25x
Chain Pizzeria Fans 2.95% 1.25x
The Walking Dead Fans 3.34% 1.25x
PokemonGo Fans 3.23% 1.25x
WWE and Pro Wrestling Fans 2.50% 1.25x
Nintendo Enthusiasts 3.15% 1.25x
Video Game Shoppers 3.46% 1.24x
Composition Percentage: The overlap percentage between the Game Stop audience and the Interest attribute.
Index: A comparison of the Game Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Game Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Game Stop audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.85% 8.26x
Hollister 8.30% 8.20x
Aeropostale 10.96% 8.11x
Zumiez 12.16% 7.91x
Journeys 14.59% 7.90x
Charlotte Russe 4.15% 7.83x
The Childrens Place 15.10% 7.75x
Buckle 9.12% 7.60x
Express 10.93% 7.42x
American Eagle Outfitters 9.40% 7.13x
Composition Percentage: The overlap percentage between the Game Stop audience and the Location attribute.
Index: A comparison of the Game Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Game Stop audience is General Interest.

Content Affinity Composition Index
General Interest 0.02% 3.16x
Environmental Conservation 0.01% 2.95x
Online Learning 0.01% 2.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.64x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 2.44x
Franco-African Cluster 0.02% 2.07x
Scotland Travel 0.02% 2.04x
Men's Fashion Shopping 0.01% 1.95x
Flower Shopping 0.05% 1.85x
Costumes 0.04% 1.83x
Composition Percentage: The overlap percentage between the Game Stop audience and the Content Affinity attribute.
Index: A comparison of the Game Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Game Stop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female