Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 240.6 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| United Nations Donors | 2.88% | 2.06x |
| Ballet Enthusiasts | 3.41% | 2.05x |
| Tutoring Resources Researchers | 3.50% | 2.02x |
| Online Test Prep Resource Readers | 4.61% | 1.97x |
| College Aspirants | 4.51% | 1.96x |
| Yale University Fans | 2.83% | 1.93x |
| Teen Girl Clothing Shoppers | 6.24% | 1.91x |
| New York City Events Researchers | 2.35% | 1.91x |
| Los Angeles Trip Planners | 3.45% | 1.88x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.04% | 60.33x |
| Banana Republic | 23.43% | 36.62x |
| Express Outlets | 4.25% | 35.79x |
| Madewell | 5.48% | 33.60x |
| Charlotte Russe | 1.91% | 33.45x |
| Ann Taylor | 3.74% | 33.18x |
| J. Crew | 13.65% | 32.63x |
| Kate Spade | 7.35% | 32.36x |
| Michael Kors | 13.49% | 32.15x |
| Club Monaco | 1.29% | 29.85x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 0.24% | 5.89x |
| Women Shoppers | 0.24% | 5.76x |
| Arabic News | 0.14% | 5.61x |
| French News & Gossip Cluster | 0.10% | 3.88x |
| Online Mini Game Players | 0.19% | 3.88x |
| Yoga & Meditation | 0.10% | 3.79x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| Watches Retail | 0.10% | 3.52x |
| Central & South American News | 0.19% | 3.44x |
| Smart Travel | 0.24% | 3.40x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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