Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.76% | 2.48x |
| Ballet Enthusiasts | 3.63% | 2.35x |
| New York Trip Planners | 3.45% | 2.22x |
| Online Grocery Shoppers | 6.01% | 1.98x |
| Broadway Fans | 2.38% | 1.91x |
| Real Estate Decision Makers | 5.34% | 1.88x |
| Restaurant Menu Researchers | 2.51% | 1.85x |
| United Arab Emirates Trip Planners | 2.49% | 1.84x |
| Last Minute Travelers | 2.57% | 1.83x |
| Home Interior Design Enthusiasts | 2.56% | 1.81x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.41% | 38.82x |
| Levi Strauss | 4.28% | 32.67x |
| Club Monaco | 3.38% | 28.02x |
| Zara | 8.49% | 27.80x |
| Uniqlo | 4.13% | 27.75x |
| Eddie Bauer | 4.52% | 27.29x |
| Banana Republic | 17.68% | 25.38x |
| Free People | 4.82% | 23.99x |
| Express | 7.90% | 23.92x |
| Calvin Klein | 2.72% | 23.75x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.00% | 4.18x |
| New York City Real Estate Research Cluster | 1.56% | 3.93x |
| Home Office Products | 0.09% | 3.91x |
| NYC Tourist Attractions | 2.31% | 3.47x |
| Mysticism | 0.04% | 3.04x |
| LGBTQ Advocacy | 1.31% | 2.81x |
| Retail Industry News | 0.14% | 2.73x |
| Italy Cluster | 0.03% | 2.72x |
| Active Lifestyle Enthusiasts | 0.02% | 2.60x |
| Philanthropy - Nonprofits | 0.11% | 2.49x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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