Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.57% | 2.51x |
| Ballet Enthusiasts | 4.77% | 2.45x |
| Online Grocery Shoppers | 5.03% | 2.31x |
| Restaurant Menu Researchers | 3.61% | 2.22x |
| Real Estate Decision Makers | 4.13% | 2.11x |
| New York Trip Planners | 4.01% | 2.04x |
| Los Angeles Mass Transit Commuters | 4.64% | 1.98x |
| Opera Enthusiasts | 3.48% | 1.96x |
| United Arab Emirates Trip Planners | 3.36% | 1.93x |
| Burger Enthusiast | 2.40% | 1.85x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.56% | 24.40x |
| Calvin Klein | 2.04% | 23.99x |
| Club Monaco | 5.56% | 22.71x |
| Topshop | 1.91% | 22.24x |
| Everlane | 0.51% | 21.08x |
| Levi Strauss | 5.58% | 20.63x |
| Banana Republic | 33.82% | 20.40x |
| Uniqlo | 6.49% | 19.95x |
| Zara | 9.43% | 19.82x |
| Ann Taylor | 9.42% | 19.68x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 7.28x |
| Greece Cluster | 0.06% | 4.50x |
| Russia Cluster | 0.15% | 4.12x |
| New York City Education & News Cluster | 1.34% | 3.77x |
| Local & Travel England - East Midlands | 0.05% | 3.75x |
| New York City Real Estate Research Cluster | 1.46% | 3.65x |
| NYC Tourist Attractions | 1.87% | 3.61x |
| Vancouver British Columbia Research Cluster | 0.04% | 3.34x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 3.25x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 3.24x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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