Dstillery Audiences

GAP

Audience Size: 591.1 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 591.1 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.34% 1.76x
Readers of South American Content 2.28% 1.73x
Miami Trip Planners 1.94% 1.70x
Readers of Dominican Republic Content 2.49% 1.69x
Readers of Caribbean Content 2.35% 1.67x
Real Estate Decision Makers 3.68% 1.67x
Readers of Panamanian Content 2.03% 1.66x
Online Grocery Shoppers 4.23% 1.65x
Luxury Womens Brands Shoppers 2.07% 1.62x
Readers of Mexican Content 2.31% 1.60x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Zara.

Location Composition Index
Zara 7.79% 47.38x
Levi Strauss 3.34% 46.42x
Uniqlo 3.53% 45.12x
Eddie Bauer 3.80% 40.23x
Calvin Klein 2.41% 34.26x
Hugo Boss 3.10% 34.09x
Abercrombie & Fitch 4.51% 33.49x
Ann Taylor 3.71% 33.16x
Armani 4.39% 33.14x
Michael Kors 4.52% 32.28x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.24% 2.93x
New York City Real Estate Research Cluster 0.80% 2.56x
NYC Tourist Attractions 1.44% 2.44x
LGBTQ Advocacy 1.02% 2.43x
Turkey & Iran Cluster 0.04% 2.39x
Central & South American News 0.18% 2.36x
Latin American News 0.24% 2.27x
Vietnam Cluster 0.10% 2.23x
Caribbean Cluster 0.24% 2.06x
Hipster Clothing 0.08% 2.04x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male