Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 397.5 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Modern Art Museum Researchers | 1.47% | 2.68x |
| Thrift Store Shoppers | 2.02% | 2.18x |
| Teachers | 3.24% | 2.17x |
| Mens Business Clothes Shoppers | 1.04% | 2.16x |
| College Aspirants | 3.00% | 2.02x |
| Laptop Researchers | 2.26% | 2.01x |
| Parents of Teenagers Going to College | 3.06% | 1.98x |
| Business Filing Researchers | 2.02% | 1.95x |
| New York City Events Researchers | 1.47% | 1.95x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.06% | 16.18x |
| Banana Republic | 29.69% | 11.48x |
| Kate Spade | 9.44% | 11.03x |
| Ann Taylor | 5.42% | 10.91x |
| Madewell | 7.97% | 10.89x |
| Levi Strauss | 0.11% | 10.77x |
| J. Crew | 17.25% | 10.65x |
| Club Monaco | 1.78% | 10.44x |
| Michael Kors | 17.94% | 10.27x |
| Topshop | 0.33% | 10.04x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.43% | 8.45x |
| NYC Tourist Attractions | 0.37% | 4.94x |
| Historical Information - Museums & Libraries | 0.24% | 4.61x |
| Pakistan Cluster | 0.12% | 3.84x |
| Korea Cluster | 0.18% | 3.80x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| New York City Real Estate Research Cluster | 0.49% | 3.36x |
| Medical Diagnostics | 0.12% | 3.30x |
| School Curriculum | 0.18% | 3.30x |
| Cheerleading | 0.11% | 3.01x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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