Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 88.5 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Men's Shoe Shoppers | 4.80% | 2.90x |
| Enterprise Field Services Researchers | 5.65% | 2.67x |
| Chelsea Fans | 5.93% | 2.56x |
| New York City Events Researchers | 2.82% | 2.52x |
| United Arab Emirates Trip Planners | 3.67% | 2.51x |
| Readers of Vietnamese Content | 3.67% | 2.47x |
| Portugal Trip Planners | 4.80% | 2.47x |
| Telemedicine Content Readers | 1.69% | 2.39x |
| Online Grocery Shoppers | 3.95% | 2.38x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.00% | 49.79x |
| Banana Republic | 28.63% | 35.31x |
| Express Outlets | 5.02% | 34.79x |
| Ann Taylor | 5.11% | 34.50x |
| Madewell | 6.30% | 33.71x |
| Michael Kors | 17.70% | 33.24x |
| Kate Spade | 9.46% | 32.50x |
| Intermix | 0.85% | 32.21x |
| Charlotte Russe | 2.57% | 31.14x |
| Club Monaco | 1.63% | 31.01x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Alberta Canada Cluster.
| Content Affinity | Composition | Index |
| Alberta Canada Cluster | 0.63% | 4.54x |
| Cruise Vacations | 0.85% | 4.07x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| Antiques & Auctions | 0.42% | 3.57x |
| Cardiac & Other Health Research | 0.17% | 3.51x |
| Philippines News | 0.56% | 3.41x |
| Mexico Cluster | 1.13% | 3.34x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.31% | 3.19x |
| New York City Real Estate Research Cluster | 0.85% | 3.16x |
| Furniture Shopping | 0.56% | 3.14x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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