Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.01% | 5.13x |
| Work Comes First Travelers | 0.02% | 4.95x |
| New York City Events Researchers | 4.45% | 2.16x |
| Ballet Enthusiasts | 4.09% | 2.01x |
| Online Grocery Shoppers | 4.57% | 1.94x |
| New York Trip Planners | 4.41% | 1.84x |
| Real Estate Decision Makers | 3.70% | 1.81x |
| Restaurant Menu Researchers | 2.99% | 1.72x |
| Northeastern Voters | 2.96% | 1.68x |
| Readers of Dominican Republic Content | 2.34% | 1.68x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.60% | 31.53x |
| Club Monaco | 5.61% | 30.01x |
| Banana Republic | 28.28% | 26.66x |
| Levi Strauss | 7.32% | 26.19x |
| Calvin Klein | 2.46% | 25.50x |
| Uniqlo | 5.88% | 24.12x |
| Topshop | 1.39% | 23.43x |
| Zara | 9.41% | 22.80x |
| Michael Kors | 14.29% | 21.96x |
| Ann Taylor | 8.40% | 21.71x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 0.01% | 4.38x |
| Barcode Site & App Users | 0.01% | 2.95x |
| New York City Education & News Cluster | 1.64% | 2.94x |
| New York City Real Estate Research Cluster | 1.88% | 2.72x |
| NYC Tourist Attractions | 2.44% | 2.64x |
| Cosmetics Business | 0.08% | 2.40x |
| Franco-African Cluster | 0.04% | 2.40x |
| Russia Cluster | 0.12% | 2.40x |
| French News & Gossip Cluster | 0.08% | 2.26x |
| Arabic News | 0.14% | 2.25x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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