Dstillery Audiences

GAP

Audience Size: 1.2 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.29% 5.87x
Social Distancing Content Readers 0.11% 3.01x
New York City Events Researchers 4.80% 2.83x
Ballet Enthusiasts 4.99% 2.78x
New York Trip Planners 4.44% 2.36x
Online Grocery Shoppers 4.84% 2.34x
Real Estate Decision Makers 3.96% 2.17x
Stay-at-Home Parents 4.00% 2.05x
Verizon Wireless Customers 0.18% 1.91x
SEO Specialists 3.23% 1.87x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.06% 30.12x
Everlane 0.45% 26.86x
Club Monaco 4.94% 26.84x
Topshop 1.40% 26.49x
Supreme 0.43% 24.91x
Banana Republic 33.82% 24.41x
Levi Strauss 0.13% 24.17x
Zara 9.40% 23.93x
Ann Taylor 8.03% 23.87x
Kate Spade 11.19% 23.50x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.26% 7.11x
France Online Music & Quiz Content Cluster 0.15% 6.46x
Institutional Investing 0.22% 6.05x
New York City Education & News Cluster 1.43% 5.48x
Canada Travel & Tourism 0.11% 5.28x
New York City Real Estate Research Cluster 1.94% 4.83x
NYC Tourist Attractions 1.76% 4.77x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.26% 4.59x
Canadian Healthcare 0.18% 3.92x
Perfume, Makeup & Cosmetics 0.26% 3.72x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male