Dstillery Audiences

GAP

Audience Size: 240.6 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 240.6 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
United Nations Donors 2.88% 2.06x
Ballet Enthusiasts 3.41% 2.05x
Tutoring Resources Researchers 3.50% 2.02x
Online Test Prep Resource Readers 4.61% 1.97x
College Aspirants 4.51% 1.96x
Yale University Fans 2.83% 1.93x
Teen Girl Clothing Shoppers 6.24% 1.91x
New York City Events Researchers 2.35% 1.91x
Los Angeles Trip Planners 3.45% 1.88x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.04% 60.33x
Banana Republic 23.43% 36.62x
Express Outlets 4.25% 35.79x
Madewell 5.48% 33.60x
Charlotte Russe 1.91% 33.45x
Ann Taylor 3.74% 33.18x
J. Crew 13.65% 32.63x
Kate Spade 7.35% 32.36x
Michael Kors 13.49% 32.15x
Club Monaco 1.29% 29.85x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 0.24% 5.89x
Women Shoppers 0.24% 5.76x
Arabic News 0.14% 5.61x
French News & Gossip Cluster 0.10% 3.88x
Online Mini Game Players 0.19% 3.88x
Yoga & Meditation 0.10% 3.79x
Pre-Built Home Researchers 0.17% 3.66x
Watches Retail 0.10% 3.52x
Central & South American News 0.19% 3.44x
Smart Travel 0.24% 3.40x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female