Dstillery Audiences

GAP

Audience Size: 1.5 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.85% 1.90x
New York City Events Researchers 4.36% 1.84x
Ballet Enthusiasts 4.30% 1.75x
New York Trip Planners 4.43% 1.73x
Work Hard, Play Hard Travelers 0.02% 1.64x
Burger Enthusiast 1.01% 1.64x
Readers of Dominican Republic Content 2.95% 1.63x
Real Estate Decision Makers 3.95% 1.62x
Restaurant Menu Researchers 3.21% 1.58x
Readers of Caribbean Content 3.09% 1.55x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Club Monaco.

Location Composition Index
Club Monaco 5.68% 25.53x
Everlane 0.55% 25.46x
Calvin Klein 2.12% 24.64x
Banana Republic 31.69% 23.06x
Levi Strauss 7.34% 23.05x
Supreme 0.60% 22.99x
Topshop 1.88% 22.49x
Uniqlo 6.22% 21.86x
Zara 9.25% 21.30x
Ann Taylor 9.28% 21.19x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.02% 4.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.70x
New York City Education & News Cluster 1.30% 3.14x
Vietnam Cluster 0.09% 3.09x
NYC Tourist Attractions 1.88% 2.84x
New York City Real Estate Research Cluster 1.52% 2.78x
Serbia & Albania Cluster 0.05% 2.49x
Flags & Trump 0.01% 2.46x
Home Printing 0.04% 2.46x
Alternative Movie Streaming 0.10% 2.35x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male