Dstillery Audiences

GAP

Audience Size: 623.3 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 623.3 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
Philadelphia Trip Planners 4.47% 3.25x
New York City Events Researchers 3.31% 3.12x
Restaurant Menu Researchers 3.81% 2.65x
Online Grocery Shoppers 3.64% 2.57x
Luxury Retail Researchers 3.31% 2.52x
Budget Small Business Researchers 3.81% 2.46x
Small Business Administration Cares Act Researchers 0.56% 2.44x
Readers of Pakistani Content 3.15% 2.42x
New York Rangers Fans 4.14% 2.41x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.88% 36.38x
Club Monaco 4.16% 30.66x
Topshop 0.96% 29.17x
Banana Republic 32.15% 28.48x
Everlane 0.33% 28.46x
Zara 8.40% 26.91x
Kate Spade 10.24% 26.89x
Ann Taylor 6.65% 26.47x
Levi Strauss 0.10% 25.93x
Madewell 8.36% 25.67x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.15% 6.46x
Canada Travel & Tourism 0.11% 5.28x
New Jersey Travel Location Cluster 1.49% 4.79x
New York City Education & News Cluster 0.66% 4.55x
NYC Tourist Attractions 0.83% 4.08x
Philadelphia Cluster 4.30% 4.04x
Philanthropy - Charities & Fundraising 0.66% 3.87x
New York City Family & Activity Cluster 3.48% 3.86x
Website Launchers 0.15% 3.64x
New York City Real Estate Research Cluster 1.16% 3.57x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male