Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 118.9 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Digital Antenna Users | 4.84% | 4.38x |
| Mid-Range Grocery Shoppers | 7.21% | 4.33x |
| Audio Equipment Researchers | 3.32% | 3.62x |
| Penn State Nittany Lions Fans | 3.04% | 3.23x |
| Water Park Visitors | 8.92% | 3.16x |
| Apple Fans | 1.61% | 2.59x |
| Home Coffee Makers | 1.23% | 2.48x |
| Northeastern Voters | 4.08% | 2.43x |
| Buffalo Bills Fans | 4.36% | 2.40x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 21.32% | 56.42x |
| Calvin Klein | 0.79% | 52.59x |
| Kate Spade | 5.49% | 44.06x |
| Club Monaco | 1.42% | 39.07x |
| Ann Taylor | 3.58% | 37.73x |
| Michael Kors | 11.24% | 37.16x |
| J. Crew | 10.94% | 36.60x |
| Coach | 7.72% | 36.23x |
| Levi Strauss | 2.52% | 33.92x |
| Madewell | 4.48% | 33.37x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 8.73% | 7.89x |
| New York City Education & News Cluster | 0.47% | 7.18x |
| Online Ticket Buyers | 0.28% | 5.81x |
| Charity Walks | 0.30% | 4.86x |
| Rochester New York Cluster | 3.13% | 4.71x |
| DIY Decoration & Furniture | 0.28% | 4.27x |
| NYC Tourist Attractions | 0.57% | 4.23x |
| Sewing, Embroidery & Fabrics | 0.47% | 4.16x |
| Fishing | 0.40% | 3.91x |
| Antiques & Auctions | 0.19% | 3.80x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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