Dstillery Audiences

GAP

Audience Size: 1.6 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.08% 2.51x
New York City Events Researchers 5.94% 2.28x
Ballet Enthusiasts 5.90% 2.16x
Online Grocery Shoppers 5.74% 2.12x
New York Trip Planners 5.17% 1.96x
Real Estate Decision Makers 5.01% 1.94x
Restaurant Menu Researchers 4.47% 1.81x
Los Angeles Mass Transit Commuters 4.96% 1.81x
Opera Enthusiasts 4.52% 1.80x
United Arab Emirates Trip Planners 4.22% 1.79x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.09% 24.05x
Supreme 0.52% 23.65x
Topshop 1.82% 22.74x
Club Monaco 5.28% 22.45x
Levi Strauss 3.69% 20.81x
Banana Republic 34.56% 20.57x
Everlane 0.50% 20.52x
Uniqlo 6.74% 20.37x
Zara 9.88% 19.86x
Ann Taylor 9.05% 19.82x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Quebec Real Estate.

Content Affinity Composition Index
Quebec Real Estate 0.03% 4.72x
France Online Music & Quiz Content Cluster 0.08% 3.96x
New York City Education & News Cluster 1.39% 3.96x
Bulgaria Cluster 0.03% 3.74x
Greece Cluster 0.05% 3.69x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.68x
Turkey & Iran Cluster 0.07% 3.52x
NYC Tourist Attractions 1.85% 3.48x
Institutional Investing 0.19% 3.40x
New York City Real Estate Research Cluster 1.41% 3.37x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male