Dstillery Audiences

GAP

Audience Size: 1.4 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 5.13x
Work Comes First Travelers 0.02% 4.95x
New York City Events Researchers 4.45% 2.16x
Ballet Enthusiasts 4.09% 2.01x
Online Grocery Shoppers 4.57% 1.94x
New York Trip Planners 4.41% 1.84x
Real Estate Decision Makers 3.70% 1.81x
Restaurant Menu Researchers 2.99% 1.72x
Northeastern Voters 2.96% 1.68x
Readers of Dominican Republic Content 2.34% 1.68x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Everlane.

Location Composition Index
Everlane 0.60% 31.53x
Club Monaco 5.61% 30.01x
Banana Republic 28.28% 26.66x
Levi Strauss 7.32% 26.19x
Calvin Klein 2.46% 25.50x
Uniqlo 5.88% 24.12x
Topshop 1.39% 23.43x
Zara 9.41% 22.80x
Michael Kors 14.29% 21.96x
Ann Taylor 8.40% 21.71x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.01% 4.38x
Barcode Site & App Users 0.01% 2.95x
New York City Education & News Cluster 1.64% 2.94x
New York City Real Estate Research Cluster 1.88% 2.72x
NYC Tourist Attractions 2.44% 2.64x
Cosmetics Business 0.08% 2.40x
Franco-African Cluster 0.04% 2.40x
Russia Cluster 0.12% 2.40x
French News & Gossip Cluster 0.08% 2.26x
Arabic News 0.14% 2.25x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male