Dstillery Audiences

GAP

Audience Size: 118.9 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 118.9 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
Digital Antenna Users 4.84% 4.38x
Mid-Range Grocery Shoppers 7.21% 4.33x
Audio Equipment Researchers 3.32% 3.62x
Penn State Nittany Lions Fans 3.04% 3.23x
Water Park Visitors 8.92% 3.16x
Apple Fans 1.61% 2.59x
Home Coffee Makers 1.23% 2.48x
Northeastern Voters 4.08% 2.43x
Buffalo Bills Fans 4.36% 2.40x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Banana Republic.

Location Composition Index
Banana Republic 21.32% 56.42x
Calvin Klein 0.79% 52.59x
Kate Spade 5.49% 44.06x
Club Monaco 1.42% 39.07x
Ann Taylor 3.58% 37.73x
Michael Kors 11.24% 37.16x
J. Crew 10.94% 36.60x
Coach 7.72% 36.23x
Levi Strauss 2.52% 33.92x
Madewell 4.48% 33.37x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 8.73% 7.89x
New York City Education & News Cluster 0.47% 7.18x
Online Ticket Buyers 0.28% 5.81x
Charity Walks 0.30% 4.86x
Rochester New York Cluster 3.13% 4.71x
DIY Decoration & Furniture 0.28% 4.27x
NYC Tourist Attractions 0.57% 4.23x
Sewing, Embroidery & Fabrics 0.47% 4.16x
Fishing 0.40% 3.91x
Antiques & Auctions 0.19% 3.80x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male