Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 220.1 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Global Destinations Reopening Researchers | 2.57% | 2.62x |
| Caribbean Destination Reopening Researchers | 2.07% | 2.19x |
| Home Interior Design Enthusiasts | 3.16% | 2.13x |
| Ballet Enthusiasts | 2.86% | 2.13x |
| New York Trip Planners | 3.46% | 2.12x |
| Office Reopening Researchers | 1.78% | 2.10x |
| New York City Events Researchers | 2.47% | 2.05x |
| Online Grocery Shoppers | 3.06% | 1.94x |
| Luxury Boutique Hotel Researchers | 3.16% | 1.94x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Curious about what else the Gap audience is interested in?
Sign Up
APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 29.81% | 41.13x |
| Kate Spade | 10.57% | 36.44x |
| Madewell | 6.42% | 33.02x |
| Everlane | 0.24% | 32.36x |
| Michael Kors | 15.09% | 32.33x |
| Topshop | 0.62% | 31.90x |
| J. Crew | 10.19% | 28.57x |
| Coach | 11.32% | 28.09x |
| Express | 23.02% | 27.28x |
| Hugo Boss | 6.79% | 25.74x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Want to find more of the Gap audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.15% | 6.46x |
| Canada Travel & Tourism | 0.11% | 5.28x |
| Online Games | 1.09% | 4.35x |
| Nursing | 0.39% | 4.15x |
| Yoga & Meditation | 0.39% | 3.81x |
| NYC Tourist Attractions | 0.79% | 3.75x |
| Data Centers | 0.20% | 3.70x |
| Online Media Converters | 0.20% | 3.61x |
| Painting & Renovation | 0.35% | 3.47x |
| Nature & Wildlife | 0.49% | 3.36x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Want to see more of the Content Affinities the Gap audience visits?
Sign Up
DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Gap audience?
Sign Up