Dstillery Audiences

GAP

Audience Size: 84 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 84 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
Ballet Enthusiasts 2.51% 1.91x
E-cycling Enthusiasts 3.45% 1.84x
New York Trip Planners 2.66% 1.77x
IT News Readers 4.15% 1.76x
Human Resources Professionals 3.92% 1.75x
Readers of Cuban Content 2.82% 1.73x
Reggaeton Fans 4.47% 1.72x
Professional Lacrosse Fans 3.76% 1.71x
Adjustable Desks Shoppers 4.62% 1.70x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.97% 55.96x
Levi Strauss 0.18% 42.62x
Topshop 0.26% 41.67x
Banana Republic 29.94% 39.10x
Ann Taylor 5.00% 38.00x
Express Outlets 5.41% 37.09x
Club Monaco 1.66% 35.61x
Kate Spade 9.87% 35.19x
Madewell 5.97% 34.79x
Michael Kors 16.81% 34.26x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Design Software.

Content Affinity Composition Index
Design Software 0.55% 7.01x
Maps & Navigation 0.24% 4.59x
New York City Education & News Cluster 0.31% 4.41x
Collectibles - Coins & Sports Cards 0.24% 4.16x
Brazil & Portugal News 0.16% 3.71x
New England Universities 0.31% 3.70x
Pre-Built Home Researchers 0.17% 3.66x
Parenting & Children's Activities 0.16% 3.60x
Medical Journals 0.16% 3.60x
Cardiac & Other Health Research 0.17% 3.51x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male