Dstillery Audiences

GAP

Audience Size: 88.5 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 88.5 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
Men's Shoe Shoppers 4.80% 2.90x
Enterprise Field Services Researchers 5.65% 2.67x
Chelsea Fans 5.93% 2.56x
New York City Events Researchers 2.82% 2.52x
United Arab Emirates Trip Planners 3.67% 2.51x
Readers of Vietnamese Content 3.67% 2.47x
Portugal Trip Planners 4.80% 2.47x
Telemedicine Content Readers 1.69% 2.39x
Online Grocery Shoppers 3.95% 2.38x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.00% 49.79x
Banana Republic 28.63% 35.31x
Express Outlets 5.02% 34.79x
Ann Taylor 5.11% 34.50x
Madewell 6.30% 33.71x
Michael Kors 17.70% 33.24x
Kate Spade 9.46% 32.50x
Intermix 0.85% 32.21x
Charlotte Russe 2.57% 31.14x
Club Monaco 1.63% 31.01x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Alberta Canada Cluster.

Content Affinity Composition Index
Alberta Canada Cluster 0.63% 4.54x
Cruise Vacations 0.85% 4.07x
Pre-Built Home Researchers 0.17% 3.66x
Antiques & Auctions 0.42% 3.57x
Cardiac & Other Health Research 0.17% 3.51x
Philippines News 0.56% 3.41x
Mexico Cluster 1.13% 3.34x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.31% 3.19x
New York City Real Estate Research Cluster 0.85% 3.16x
Furniture Shopping 0.56% 3.14x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female