Dstillery Audiences

GAP

Audience Size: 397.5 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 397.5 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
Modern Art Museum Researchers 1.47% 2.68x
Thrift Store Shoppers 2.02% 2.18x
Teachers 3.24% 2.17x
Mens Business Clothes Shoppers 1.04% 2.16x
College Aspirants 3.00% 2.02x
Laptop Researchers 2.26% 2.01x
Parents of Teenagers Going to College 3.06% 1.98x
Business Filing Researchers 2.02% 1.95x
New York City Events Researchers 1.47% 1.95x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.06% 16.18x
Banana Republic 29.69% 11.48x
Kate Spade 9.44% 11.03x
Ann Taylor 5.42% 10.91x
Madewell 7.97% 10.89x
Levi Strauss 0.11% 10.77x
J. Crew 17.25% 10.65x
Club Monaco 1.78% 10.44x
Michael Kors 17.94% 10.27x
Topshop 0.33% 10.04x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.43% 8.45x
NYC Tourist Attractions 0.37% 4.94x
Historical Information - Museums & Libraries 0.24% 4.61x
Pakistan Cluster 0.12% 3.84x
Korea Cluster 0.18% 3.80x
Pre-Built Home Researchers 0.17% 3.66x
New York City Real Estate Research Cluster 0.49% 3.36x
Medical Diagnostics 0.12% 3.30x
School Curriculum 0.18% 3.30x
Cheerleading 0.11% 3.01x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male