Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 84 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Ballet Enthusiasts | 2.51% | 1.91x |
| E-cycling Enthusiasts | 3.45% | 1.84x |
| New York Trip Planners | 2.66% | 1.77x |
| IT News Readers | 4.15% | 1.76x |
| Human Resources Professionals | 3.92% | 1.75x |
| Readers of Cuban Content | 2.82% | 1.73x |
| Reggaeton Fans | 4.47% | 1.72x |
| Professional Lacrosse Fans | 3.76% | 1.71x |
| Adjustable Desks Shoppers | 4.62% | 1.70x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Curious about what else the Gap audience is interested in?
Sign Up
APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.97% | 55.96x |
| Levi Strauss | 0.18% | 42.62x |
| Topshop | 0.26% | 41.67x |
| Banana Republic | 29.94% | 39.10x |
| Ann Taylor | 5.00% | 38.00x |
| Express Outlets | 5.41% | 37.09x |
| Club Monaco | 1.66% | 35.61x |
| Kate Spade | 9.87% | 35.19x |
| Madewell | 5.97% | 34.79x |
| Michael Kors | 16.81% | 34.26x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Want to find more of the Gap audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 0.55% | 7.01x |
| Maps & Navigation | 0.24% | 4.59x |
| New York City Education & News Cluster | 0.31% | 4.41x |
| Collectibles - Coins & Sports Cards | 0.24% | 4.16x |
| Brazil & Portugal News | 0.16% | 3.71x |
| New England Universities | 0.31% | 3.70x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| Parenting & Children's Activities | 0.16% | 3.60x |
| Medical Journals | 0.16% | 3.60x |
| Cardiac & Other Health Research | 0.17% | 3.51x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Want to see more of the Content Affinities the Gap audience visits?
Sign Up
DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Gap audience?
Sign Up