Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.29% | 5.87x |
| Social Distancing Content Readers | 0.11% | 3.01x |
| New York City Events Researchers | 4.80% | 2.83x |
| Ballet Enthusiasts | 4.99% | 2.78x |
| New York Trip Planners | 4.44% | 2.36x |
| Online Grocery Shoppers | 4.84% | 2.34x |
| Real Estate Decision Makers | 3.96% | 2.17x |
| Stay-at-Home Parents | 4.00% | 2.05x |
| Verizon Wireless Customers | 0.18% | 1.91x |
| SEO Specialists | 3.23% | 1.87x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 2.06% | 30.12x |
| Everlane | 0.45% | 26.86x |
| Club Monaco | 4.94% | 26.84x |
| Topshop | 1.40% | 26.49x |
| Supreme | 0.43% | 24.91x |
| Banana Republic | 33.82% | 24.41x |
| Levi Strauss | 0.13% | 24.17x |
| Zara | 9.40% | 23.93x |
| Ann Taylor | 8.03% | 23.87x |
| Kate Spade | 11.19% | 23.50x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.26% | 7.11x |
| France Online Music & Quiz Content Cluster | 0.15% | 6.46x |
| Institutional Investing | 0.22% | 6.05x |
| New York City Education & News Cluster | 1.43% | 5.48x |
| Canada Travel & Tourism | 0.11% | 5.28x |
| New York City Real Estate Research Cluster | 1.94% | 4.83x |
| NYC Tourist Attractions | 1.76% | 4.77x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.26% | 4.59x |
| Canadian Healthcare | 0.18% | 3.92x |
| Perfume, Makeup & Cosmetics | 0.26% | 3.72x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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