Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 623.3 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Philadelphia Trip Planners | 4.47% | 3.25x |
| New York City Events Researchers | 3.31% | 3.12x |
| Restaurant Menu Researchers | 3.81% | 2.65x |
| Online Grocery Shoppers | 3.64% | 2.57x |
| Luxury Retail Researchers | 3.31% | 2.52x |
| Budget Small Business Researchers | 3.81% | 2.46x |
| Small Business Administration Cares Act Researchers | 0.56% | 2.44x |
| Readers of Pakistani Content | 3.15% | 2.42x |
| New York Rangers Fans | 4.14% | 2.41x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.88% | 36.38x |
| Club Monaco | 4.16% | 30.66x |
| Topshop | 0.96% | 29.17x |
| Banana Republic | 32.15% | 28.48x |
| Everlane | 0.33% | 28.46x |
| Zara | 8.40% | 26.91x |
| Kate Spade | 10.24% | 26.89x |
| Ann Taylor | 6.65% | 26.47x |
| Levi Strauss | 0.10% | 25.93x |
| Madewell | 8.36% | 25.67x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.15% | 6.46x |
| Canada Travel & Tourism | 0.11% | 5.28x |
| New Jersey Travel Location Cluster | 1.49% | 4.79x |
| New York City Education & News Cluster | 0.66% | 4.55x |
| NYC Tourist Attractions | 0.83% | 4.08x |
| Philadelphia Cluster | 4.30% | 4.04x |
| Philanthropy - Charities & Fundraising | 0.66% | 3.87x |
| New York City Family & Activity Cluster | 3.48% | 3.86x |
| Website Launchers | 0.15% | 3.64x |
| New York City Real Estate Research Cluster | 1.16% | 3.57x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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