Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.85% | 1.90x |
| New York City Events Researchers | 4.36% | 1.84x |
| Ballet Enthusiasts | 4.30% | 1.75x |
| New York Trip Planners | 4.43% | 1.73x |
| Work Hard, Play Hard Travelers | 0.02% | 1.64x |
| Burger Enthusiast | 1.01% | 1.64x |
| Readers of Dominican Republic Content | 2.95% | 1.63x |
| Real Estate Decision Makers | 3.95% | 1.62x |
| Restaurant Menu Researchers | 3.21% | 1.58x |
| Readers of Caribbean Content | 3.09% | 1.55x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 5.68% | 25.53x |
| Everlane | 0.55% | 25.46x |
| Calvin Klein | 2.12% | 24.64x |
| Banana Republic | 31.69% | 23.06x |
| Levi Strauss | 7.34% | 23.05x |
| Supreme | 0.60% | 22.99x |
| Topshop | 1.88% | 22.49x |
| Uniqlo | 6.22% | 21.86x |
| Zara | 9.25% | 21.30x |
| Ann Taylor | 9.28% | 21.19x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.02% | 4.49x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 3.70x |
| New York City Education & News Cluster | 1.30% | 3.14x |
| Vietnam Cluster | 0.09% | 3.09x |
| NYC Tourist Attractions | 1.88% | 2.84x |
| New York City Real Estate Research Cluster | 1.52% | 2.78x |
| Serbia & Albania Cluster | 0.05% | 2.49x |
| Flags & Trump | 0.01% | 2.46x |
| Home Printing | 0.04% | 2.46x |
| Alternative Movie Streaming | 0.10% | 2.35x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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