Dstillery Audiences

GAP

Audience Size: 1.6 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.57% 2.51x
Ballet Enthusiasts 4.77% 2.45x
Online Grocery Shoppers 5.03% 2.31x
Restaurant Menu Researchers 3.61% 2.22x
Real Estate Decision Makers 4.13% 2.11x
New York Trip Planners 4.01% 2.04x
Los Angeles Mass Transit Commuters 4.64% 1.98x
Opera Enthusiasts 3.48% 1.96x
United Arab Emirates Trip Planners 3.36% 1.93x
Burger Enthusiast 2.40% 1.85x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Supreme.

Location Composition Index
Supreme 0.56% 24.40x
Calvin Klein 2.04% 23.99x
Club Monaco 5.56% 22.71x
Topshop 1.91% 22.24x
Everlane 0.51% 21.08x
Levi Strauss 5.58% 20.63x
Banana Republic 33.82% 20.40x
Uniqlo 6.49% 19.95x
Zara 9.43% 19.82x
Ann Taylor 9.42% 19.68x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is French Education.

Content Affinity Composition Index
French Education 0.04% 7.28x
Greece Cluster 0.06% 4.50x
Russia Cluster 0.15% 4.12x
New York City Education & News Cluster 1.34% 3.77x
Local & Travel England - East Midlands 0.05% 3.75x
New York City Real Estate Research Cluster 1.46% 3.65x
NYC Tourist Attractions 1.87% 3.61x
Vancouver British Columbia Research Cluster 0.04% 3.34x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 3.25x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.24x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male