Dstillery Audiences

GAP

Audience Size: 1.3 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.84% 3.35x
Ballet Enthusiasts 4.32% 2.98x
New York Trip Planners 4.80% 2.91x
Broadway Fans 3.25% 2.51x
Online Grocery Shoppers 7.64% 2.51x
Venture Capitalists 2.95% 2.50x
Restaurant Menu Researchers 3.02% 2.45x
Real Estate Decision Makers 7.06% 2.34x
Home Interior Design Enthusiasts 2.96% 2.28x
Mens Business Clothes Shoppers 2.84% 2.24x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Everlane.

Location Composition Index
Everlane 0.59% 41.05x
Levi Strauss 5.15% 34.25x
Club Monaco 4.01% 32.04x
Banana Republic 19.03% 29.45x
Uniqlo 5.27% 28.73x
Zara 10.08% 27.34x
Calvin Klein 3.20% 25.84x
Eddie Bauer 5.70% 25.22x
Express 9.76% 24.23x
Michael Kors 7.37% 23.37x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.59% 4.93x
New York City Real Estate Research Cluster 2.17% 4.55x
New York City Education & News Cluster 2.18% 4.42x
Fashion Cluster 1.73% 2.96x
New York City Family & Activity Cluster 1.97% 2.91x
Washington & Northern Virginia 1.82% 1.95x
San Francisco Bay Area Cluster 1.93% 1.90x
Travel Adventure 1.67% 1.85x
New Jersey News Cluster 2.73% 1.84x
Chicago Cluster 2.06% 1.57x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male