Dstillery Audiences

GAP

Audience Size: 1.1 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.76% 2.48x
Ballet Enthusiasts 3.63% 2.35x
New York Trip Planners 3.45% 2.22x
Online Grocery Shoppers 6.01% 1.98x
Broadway Fans 2.38% 1.91x
Real Estate Decision Makers 5.34% 1.88x
Restaurant Menu Researchers 2.51% 1.85x
United Arab Emirates Trip Planners 2.49% 1.84x
Last Minute Travelers 2.57% 1.83x
Home Interior Design Enthusiasts 2.56% 1.81x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Everlane.

Location Composition Index
Everlane 0.41% 38.82x
Levi Strauss 4.28% 32.67x
Club Monaco 3.38% 28.02x
Zara 8.49% 27.80x
Uniqlo 4.13% 27.75x
Eddie Bauer 4.52% 27.29x
Banana Republic 17.68% 25.38x
Free People 4.82% 23.99x
Express 7.90% 23.92x
Calvin Klein 2.72% 23.75x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.00% 4.18x
New York City Real Estate Research Cluster 1.56% 3.93x
Home Office Products 0.09% 3.91x
NYC Tourist Attractions 2.31% 3.47x
Mysticism 0.04% 3.04x
LGBTQ Advocacy 1.31% 2.81x
Retail Industry News 0.14% 2.73x
Italy Cluster 0.03% 2.72x
Active Lifestyle Enthusiasts 0.02% 2.60x
Philanthropy - Nonprofits 0.11% 2.49x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male