Dstillery Audiences

GAP

Audience Size: 220.1 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 220.1 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
Global Destinations Reopening Researchers 2.57% 2.62x
Caribbean Destination Reopening Researchers 2.07% 2.19x
Home Interior Design Enthusiasts 3.16% 2.13x
Ballet Enthusiasts 2.86% 2.13x
New York Trip Planners 3.46% 2.12x
Office Reopening Researchers 1.78% 2.10x
New York City Events Researchers 2.47% 2.05x
Online Grocery Shoppers 3.06% 1.94x
Luxury Boutique Hotel Researchers 3.16% 1.94x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Banana Republic.

Location Composition Index
Banana Republic 29.81% 41.13x
Kate Spade 10.57% 36.44x
Madewell 6.42% 33.02x
Everlane 0.24% 32.36x
Michael Kors 15.09% 32.33x
Topshop 0.62% 31.90x
J. Crew 10.19% 28.57x
Coach 11.32% 28.09x
Express 23.02% 27.28x
Hugo Boss 6.79% 25.74x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.15% 6.46x
Canada Travel & Tourism 0.11% 5.28x
Online Games 1.09% 4.35x
Nursing 0.39% 4.15x
Yoga & Meditation 0.39% 3.81x
NYC Tourist Attractions 0.79% 3.75x
Data Centers 0.20% 3.70x
Online Media Converters 0.20% 3.61x
Painting & Renovation 0.35% 3.47x
Nature & Wildlife 0.49% 3.36x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female