Dstillery Audiences

GAP

Audience Size: 513.7 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 513.7 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.23% 4.61x
Ballet Enthusiasts 2.75% 2.12x
New York City Events Researchers 1.98% 2.05x
Luxury Watch Shoppers 2.68% 1.80x
Real Estate Decision Makers 2.44% 1.77x
Retail Job Seekers 2.87% 1.76x
Online Investors 2.37% 1.74x
Venture Capitalists 2.09% 1.73x
SEO Specialists 2.48% 1.73x
Seasonal Recipe Blog Readers 0.08% 1.72x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.09% 21.17x
Levi Strauss 0.15% 15.20x
Banana Republic 27.53% 14.16x
Ann Taylor 4.67% 13.22x
Madewell 6.88% 13.01x
J. Crew 16.14% 12.89x
Kate Spade 8.46% 12.78x
Express Outlets 4.73% 12.63x
Michael Kors 15.74% 12.42x
Club Monaco 1.59% 12.08x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 0.12% 4.12x
Spanish Health & Wellness 0.19% 4.06x
Korea Cluster 0.19% 4.00x
Motorsports 0.12% 3.98x
Russia Cluster 0.08% 3.98x
Illinois College Sports 0.08% 3.98x
Pre-Built Home Researchers 0.17% 3.66x
Aid Groups 0.08% 3.66x
College Sports 0.07% 3.57x
Poland Cluster 0.12% 3.39x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male