Dstillery Audiences

GAP

Audience Size: 1.1 Million Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 5.13x
Work Comes First Travelers 0.02% 4.95x
New York City Events Researchers 5.57% 2.38x
Ballet Enthusiasts 5.47% 2.30x
Online Grocery Shoppers 5.07% 2.13x
Real Estate Decision Makers 4.75% 1.99x
New York Trip Planners 5.20% 1.99x
Broadway Fans 4.05% 1.94x
Readers of Dominican Republic Content 2.51% 1.75x
Restaurant Menu Researchers 3.34% 1.72x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Everlane.

Location Composition Index
Everlane 0.61% 30.84x
Club Monaco 6.12% 30.21x
Levi Strauss 5.83% 27.15x
Banana Republic 25.19% 23.92x
Uniqlo 5.81% 23.36x
Zara 9.89% 21.92x
Calvin Klein 2.85% 21.73x
Topshop 0.98% 20.46x
Michael Kors 10.79% 20.20x
The North Face 7.90% 19.58x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 7.71x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 6.01x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.33x
Content Streamers & Downloaders 0.05% 5.23x
Canada Online Shopping Cluster 0.05% 4.59x
As Seen On TV Products 0.03% 4.39x
Canadian Construction & Renovation Research Cluster 0.01% 4.38x
NYC Tourist Attractions 3.48% 3.25x
Local & Travel England - North Midlands 0.02% 3.21x
New York City Education & News Cluster 2.00% 3.20x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male