Dstillery Audiences

GAP

Audience Size: 69.8 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 69.8 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Digital Antenna Users.

Interest Composition Index
Digital Antenna Users 14.46% 11.70x
Mid-Range Grocery Shoppers 14.06% 5.09x
Penn State Nittany Lions Fans 5.42% 4.61x
Verizon Wireless Customers 0.23% 4.61x
Audio Equipment Researchers 5.62% 4.44x
Water Park Visitors 18.88% 4.19x
New Year Resolution Intender 0.60% 3.79x
Pittsburgh Penguins Fans 4.42% 3.21x
Northeastern Voters 8.23% 3.05x
Pittsburgh Steelers Fans 4.42% 3.04x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Banana Republic.

Location Composition Index
Banana Republic 9.82% 71.56x
Eddie Bauer 4.98% 57.48x
Levi Strauss 5.79% 50.43x
Kate Spade 2.41% 49.47x
Intermix 0.94% 47.34x
Calvin Klein 1.25% 43.57x
Coach 6.12% 41.82x
Topshop 0.28% 37.89x
The North Face 2.20% 37.03x
Zara 3.32% 35.78x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 13.25% 16.38x
Online Ticket Buyers 0.28% 5.81x
Central Pennsylvania Cluster 5.22% 4.64x
Hunting 0.60% 4.61x
Scrapbooking & Home Art Projects 0.40% 3.91x
Knitting & Crochet 0.80% 3.89x
Pre-Built Home Researchers 0.17% 3.66x
Online Quiz & List Readers 0.80% 3.25x
Dubai Travel 0.40% 3.14x
Northeast Pennsylvania Cluster 1.61% 3.12x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female