Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.84% | 3.35x |
| Ballet Enthusiasts | 4.32% | 2.98x |
| New York Trip Planners | 4.80% | 2.91x |
| Broadway Fans | 3.25% | 2.51x |
| Online Grocery Shoppers | 7.64% | 2.51x |
| Venture Capitalists | 2.95% | 2.50x |
| Restaurant Menu Researchers | 3.02% | 2.45x |
| Real Estate Decision Makers | 7.06% | 2.34x |
| Home Interior Design Enthusiasts | 2.96% | 2.28x |
| Mens Business Clothes Shoppers | 2.84% | 2.24x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.59% | 41.05x |
| Levi Strauss | 5.15% | 34.25x |
| Club Monaco | 4.01% | 32.04x |
| Banana Republic | 19.03% | 29.45x |
| Uniqlo | 5.27% | 28.73x |
| Zara | 10.08% | 27.34x |
| Calvin Klein | 3.20% | 25.84x |
| Eddie Bauer | 5.70% | 25.22x |
| Express | 9.76% | 24.23x |
| Michael Kors | 7.37% | 23.37x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.59% | 4.93x |
| New York City Real Estate Research Cluster | 2.17% | 4.55x |
| New York City Education & News Cluster | 2.18% | 4.42x |
| Fashion Cluster | 1.73% | 2.96x |
| New York City Family & Activity Cluster | 1.97% | 2.91x |
| Washington & Northern Virginia | 1.82% | 1.95x |
| San Francisco Bay Area Cluster | 1.93% | 1.90x |
| Travel Adventure | 1.67% | 1.85x |
| New Jersey News Cluster | 2.73% | 1.84x |
| Chicago Cluster | 2.06% | 1.57x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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