Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 158.5 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Food Delivery Service Users.
| Interest | Composition | Index |
| Food Delivery Service Users | 0.24% | 4.70x |
| Verizon Wireless Customers | 0.23% | 4.61x |
| New York City Events Researchers | 3.15% | 2.22x |
| School Closings Updates Readers | 1.96% | 2.08x |
| Telemedicine Content Readers | 1.75% | 2.04x |
| SEO Specialists | 3.08% | 2.01x |
| Yale University Fans | 2.59% | 1.87x |
| Medical Coding Content Readers | 3.85% | 1.86x |
| Ballet Enthusiasts | 2.87% | 1.85x |
| E-cycling Enthusiasts | 3.22% | 1.85x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.72% | 57.30x |
| Banana Republic | 27.99% | 47.01x |
| Levi Strauss | 0.20% | 45.70x |
| Express Outlets | 5.18% | 44.38x |
| Ann Taylor | 4.20% | 41.63x |
| Club Monaco | 1.36% | 40.70x |
| Michael Kors | 14.22% | 39.76x |
| Kate Spade | 8.50% | 39.22x |
| Zara | 3.32% | 36.89x |
| J. Crew | 13.92% | 35.03x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 0.21% | 5.84x |
| NYC Tourist Attractions | 0.77% | 5.27x |
| New York City Education & News Cluster | 0.42% | 4.12x |
| Unique & Personalized Fashion | 0.21% | 3.92x |
| Data Centers | 0.14% | 3.90x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| Central & South American News | 0.28% | 3.62x |
| Cardiac & Other Health Research | 0.17% | 3.51x |
| Perfume, Makeup & Cosmetics | 0.16% | 3.34x |
| Philanthropy - Charities & Fundraising | 0.28% | 3.33x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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