Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 513.7 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Ballet Enthusiasts | 2.75% | 2.12x |
| New York City Events Researchers | 1.98% | 2.05x |
| Luxury Watch Shoppers | 2.68% | 1.80x |
| Real Estate Decision Makers | 2.44% | 1.77x |
| Retail Job Seekers | 2.87% | 1.76x |
| Online Investors | 2.37% | 1.74x |
| Venture Capitalists | 2.09% | 1.73x |
| SEO Specialists | 2.48% | 1.73x |
| Seasonal Recipe Blog Readers | 0.08% | 1.72x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.09% | 21.17x |
| Levi Strauss | 0.15% | 15.20x |
| Banana Republic | 27.53% | 14.16x |
| Ann Taylor | 4.67% | 13.22x |
| Madewell | 6.88% | 13.01x |
| J. Crew | 16.14% | 12.89x |
| Kate Spade | 8.46% | 12.78x |
| Express Outlets | 4.73% | 12.63x |
| Michael Kors | 15.74% | 12.42x |
| Club Monaco | 1.59% | 12.08x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Canada Consumer Product Cluster.
| Content Affinity | Composition | Index |
| Canada Consumer Product Cluster | 0.12% | 4.12x |
| Spanish Health & Wellness | 0.19% | 4.06x |
| Korea Cluster | 0.19% | 4.00x |
| Motorsports | 0.12% | 3.98x |
| Russia Cluster | 0.08% | 3.98x |
| Illinois College Sports | 0.08% | 3.98x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| Aid Groups | 0.08% | 3.66x |
| College Sports | 0.07% | 3.57x |
| Poland Cluster | 0.12% | 3.39x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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