Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 69.8 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is Digital Antenna Users.
| Interest | Composition | Index |
| Digital Antenna Users | 14.46% | 11.70x |
| Mid-Range Grocery Shoppers | 14.06% | 5.09x |
| Penn State Nittany Lions Fans | 5.42% | 4.61x |
| Verizon Wireless Customers | 0.23% | 4.61x |
| Audio Equipment Researchers | 5.62% | 4.44x |
| Water Park Visitors | 18.88% | 4.19x |
| New Year Resolution Intender | 0.60% | 3.79x |
| Pittsburgh Penguins Fans | 4.42% | 3.21x |
| Northeastern Voters | 8.23% | 3.05x |
| Pittsburgh Steelers Fans | 4.42% | 3.04x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 9.82% | 71.56x |
| Eddie Bauer | 4.98% | 57.48x |
| Levi Strauss | 5.79% | 50.43x |
| Kate Spade | 2.41% | 49.47x |
| Intermix | 0.94% | 47.34x |
| Calvin Klein | 1.25% | 43.57x |
| Coach | 6.12% | 41.82x |
| Topshop | 0.28% | 37.89x |
| The North Face | 2.20% | 37.03x |
| Zara | 3.32% | 35.78x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 13.25% | 16.38x |
| Online Ticket Buyers | 0.28% | 5.81x |
| Central Pennsylvania Cluster | 5.22% | 4.64x |
| Hunting | 0.60% | 4.61x |
| Scrapbooking & Home Art Projects | 0.40% | 3.91x |
| Knitting & Crochet | 0.80% | 3.89x |
| Pre-Built Home Researchers | 0.17% | 3.66x |
| Online Quiz & List Readers | 0.80% | 3.25x |
| Dubai Travel | 0.40% | 3.14x |
| Northeast Pennsylvania Cluster | 1.61% | 3.12x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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