Dstillery Audiences

GAP

Audience Size: 158.5 Thousand Devices

Explore the Gap Audience

Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 158.5 thousand unique devices whose actions qualify for the Gap audience.

Dstillery Crafted Audiences

INTERESTS

The Gap audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gap audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 0.24% 4.70x
Verizon Wireless Customers 0.23% 4.61x
New York City Events Researchers 3.15% 2.22x
School Closings Updates Readers 1.96% 2.08x
Telemedicine Content Readers 1.75% 2.04x
SEO Specialists 3.08% 2.01x
Yale University Fans 2.59% 1.87x
Medical Coding Content Readers 3.85% 1.86x
Ballet Enthusiasts 2.87% 1.85x
E-cycling Enthusiasts 3.22% 1.85x
Composition Percentage: The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gap audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gap audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.72% 57.30x
Banana Republic 27.99% 47.01x
Levi Strauss 0.20% 45.70x
Express Outlets 5.18% 44.38x
Ann Taylor 4.20% 41.63x
Club Monaco 1.36% 40.70x
Michael Kors 14.22% 39.76x
Kate Spade 8.50% 39.22x
Zara 3.32% 36.89x
J. Crew 13.92% 35.03x
Composition Percentage: The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gap audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.21% 5.84x
NYC Tourist Attractions 0.77% 5.27x
New York City Education & News Cluster 0.42% 4.12x
Unique & Personalized Fashion 0.21% 3.92x
Data Centers 0.14% 3.90x
Pre-Built Home Researchers 0.17% 3.66x
Central & South American News 0.28% 3.62x
Cardiac & Other Health Research 0.17% 3.51x
Perfume, Makeup & Cosmetics 0.16% 3.34x
Philanthropy - Charities & Fundraising 0.28% 3.33x
Composition Percentage: The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male