Explore the Gap Audience
Below you'll find more information about the Gap audience, broken down in different categories based on their digital and physical behaviors. These are 591.1 thousand unique devices whose actions qualify for the Gap audience.
INTERESTS
The Gap audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gap audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.34% | 1.76x |
| Readers of South American Content | 2.28% | 1.73x |
| Miami Trip Planners | 1.94% | 1.70x |
| Readers of Dominican Republic Content | 2.49% | 1.69x |
| Readers of Caribbean Content | 2.35% | 1.67x |
| Real Estate Decision Makers | 3.68% | 1.67x |
| Readers of Panamanian Content | 2.03% | 1.66x |
| Online Grocery Shoppers | 4.23% | 1.65x |
| Luxury Womens Brands Shoppers | 2.07% | 1.62x |
| Readers of Mexican Content | 2.31% | 1.60x |
Composition Percentage:
The overlap percentage between the Gap audience and the Interest attribute.
Index: A comparison of the Gap audience to the internet population.
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APPAREL RETAILERS
The Gap audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gap audience is Zara.
| Location | Composition | Index |
| Zara | 7.79% | 47.38x |
| Levi Strauss | 3.34% | 46.42x |
| Uniqlo | 3.53% | 45.12x |
| Eddie Bauer | 3.80% | 40.23x |
| Calvin Klein | 2.41% | 34.26x |
| Hugo Boss | 3.10% | 34.09x |
| Abercrombie & Fitch | 4.51% | 33.49x |
| Ann Taylor | 3.71% | 33.16x |
| Armani | 4.39% | 33.14x |
| Michael Kors | 4.52% | 32.28x |
Composition Percentage:
The overlap percentage between the Gap audience and the Location attribute.
Index: A comparison of the Gap audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gap audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.24% | 2.93x |
| New York City Real Estate Research Cluster | 0.80% | 2.56x |
| NYC Tourist Attractions | 1.44% | 2.44x |
| LGBTQ Advocacy | 1.02% | 2.43x |
| Turkey & Iran Cluster | 0.04% | 2.39x |
| Central & South American News | 0.18% | 2.36x |
| Latin American News | 0.24% | 2.27x |
| Vietnam Cluster | 0.10% | 2.23x |
| Caribbean Cluster | 0.24% | 2.06x |
| Hipster Clothing | 0.08% | 2.04x |
Composition Percentage:
The overlap percentage between the Gap audience and the Content Affinity attribute.
Index: A comparison of the Gap audience to the internet population.
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DEMOGRAPHICS
The Gap audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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