Explore the Genesis HealthCare Audience
Below you'll find more information about the Genesis HealthCare audience, broken down in different categories based on their digital and physical behaviors. These are 152.5 thousand unique devices whose actions qualify for the Genesis HealthCare audience.
INTERESTS
The Genesis HealthCare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Genesis HealthCare audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 2.45% | 1.91x |
| Vermont Trip Planners | 2.31% | 1.82x |
| Northeastern Voters | 2.01% | 1.81x |
| Philadelphia Phillies Fans | 2.01% | 1.81x |
| Republicans | 1.54% | 1.80x |
| New England Patriots Fans | 2.07% | 1.79x |
| Boston Bruins Fans | 1.83% | 1.77x |
| Mid-Range Grocery Shoppers | 2.36% | 1.75x |
| Philadelphia Trip Planners | 1.51% | 1.73x |
| UConn Huskies Fans | 1.54% | 1.72x |
Composition Percentage:
The overlap percentage between the Genesis HealthCare audience and the Interest attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
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APPAREL RETAILERS
The Genesis HealthCare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Genesis HealthCare audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.96% | 11.72x |
| Uniqlo | 1.72% | 11.13x |
| Supreme | 0.23% | 8.15x |
| LL Bean | 0.46% | 7.56x |
| Intermix | 0.71% | 7.01x |
| Michael Kors | 1.77% | 6.93x |
| Saint Laurent Paris | 0.72% | 6.85x |
| Madewell | 1.33% | 6.52x |
| Club Monaco | 0.75% | 6.39x |
| Ralph Lauren | 0.64% | 6.19x |
Composition Percentage:
The overlap percentage between the Genesis HealthCare audience and the Location attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Genesis HealthCare audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 1.68% | 8.62x |
| Online Games | 0.53% | 5.49x |
| New Jersey Travel Location Cluster | 1.39% | 4.18x |
| Vermont Cluster | 0.59% | 4.17x |
| Cincinnati Cluster | 2.22% | 3.71x |
| West Virginia News | 0.89% | 3.70x |
| Philadelphia Cluster | 1.80% | 3.26x |
| Senior Care | 0.24% | 2.87x |
| Perfume, Makeup & Cosmetics | 0.21% | 2.69x |
| New Mexico News | 0.83% | 2.49x |
Composition Percentage:
The overlap percentage between the Genesis HealthCare audience and the Content Affinity attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
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DEMOGRAPHICS
The Genesis HealthCare audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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