Explore the Genesis HealthCare Audience
Below you'll find more information about the Genesis HealthCare audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Genesis HealthCare audience.
INTERESTS
The Genesis HealthCare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Genesis HealthCare audience is Waterfront Vacationers.
| Interest | Composition | Index |
| Waterfront Vacationers | 7.50% | 6.01x |
| New Homeowners | 5.00% | 5.49x |
| College Aspirants | 5.00% | 5.21x |
| Subaru Vehicle Shoppers | 5.00% | 4.84x |
| Ski and Snowboard Trip Planners | 6.25% | 4.82x |
| Business Accounting Software Researchers | 3.75% | 4.75x |
| Volvo Vehicle Shoppers | 6.25% | 4.59x |
| Social Workers | 6.25% | 4.52x |
| Farming Real Estate Researchers | 5.00% | 4.52x |
| School Closings Updates Readers | 6.25% | 4.45x |
Composition Percentage:
The overlap percentage between the Genesis HealthCare audience and the Interest attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
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APPAREL RETAILERS
The Genesis HealthCare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Genesis HealthCare audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 1.22% | 6.88x |
| REI | 0.58% | 6.85x |
| Abercrombie & Fitch | 0.52% | 6.38x |
| Madewell | 0.61% | 5.33x |
| Jos A. Bank Clothiers | 0.61% | 3.90x |
| Michael Kors | 0.78% | 3.70x |
| Victoria's Secret | 1.04% | 3.42x |
| Banana Republic | 0.43% | 3.16x |
| Carhartt | 0.17% | 3.04x |
| Brooks Brothers | 0.26% | 2.92x |
Composition Percentage:
The overlap percentage between the Genesis HealthCare audience and the Location attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Genesis HealthCare audience is Discount Travel.
| Content Affinity | Composition | Index |
| Discount Travel | 1.10% | 3.94x |
| Psychics & Horoscopes | 1.10% | 3.78x |
| Gossip & Entertainment | 0.73% | 3.65x |
| Northern Texas Cluster | 2.50% | 3.64x |
| Humor & Entertainment | 0.14% | 3.60x |
| Baltimore Cluster | 2.94% | 3.49x |
| Weight Loss & Nutrition Assistance Researchers | 0.77% | 3.37x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 2.94% | 3.34x |
| Kentucky News | 3.75% | 3.33x |
| Coupons | 0.94% | 2.93x |
Composition Percentage:
The overlap percentage between the Genesis HealthCare audience and the Content Affinity attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
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DEMOGRAPHICS
The Genesis HealthCare audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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