Dstillery Audiences

GENESIS HEALTHCARE

Audience Size: 11.6 Thousand Devices

Explore the Genesis HealthCare Audience

Below you'll find more information about the Genesis HealthCare audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Genesis HealthCare audience.

Dstillery Crafted Audiences

INTERESTS

The Genesis HealthCare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Genesis HealthCare audience is Waterfront Vacationers.

Interest Composition Index
Waterfront Vacationers 7.50% 6.01x
New Homeowners 5.00% 5.49x
College Aspirants 5.00% 5.21x
Subaru Vehicle Shoppers 5.00% 4.84x
Ski and Snowboard Trip Planners 6.25% 4.82x
Business Accounting Software Researchers 3.75% 4.75x
Volvo Vehicle Shoppers 6.25% 4.59x
Social Workers 6.25% 4.52x
Farming Real Estate Researchers 5.00% 4.52x
School Closings Updates Readers 6.25% 4.45x
Composition Percentage: The overlap percentage between the Genesis HealthCare audience and the Interest attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Genesis HealthCare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Genesis HealthCare audience is J. Crew.

Location Composition Index
J. Crew 1.22% 6.88x
REI 0.58% 6.85x
Abercrombie & Fitch 0.52% 6.38x
Madewell 0.61% 5.33x
Jos A. Bank Clothiers 0.61% 3.90x
Michael Kors 0.78% 3.70x
Victoria's Secret 1.04% 3.42x
Banana Republic 0.43% 3.16x
Carhartt 0.17% 3.04x
Brooks Brothers 0.26% 2.92x
Composition Percentage: The overlap percentage between the Genesis HealthCare audience and the Location attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Genesis HealthCare audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 1.10% 3.94x
Psychics & Horoscopes 1.10% 3.78x
Gossip & Entertainment 0.73% 3.65x
Northern Texas Cluster 2.50% 3.64x
Humor & Entertainment 0.14% 3.60x
Baltimore Cluster 2.94% 3.49x
Weight Loss & Nutrition Assistance Researchers 0.77% 3.37x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 2.94% 3.34x
Kentucky News 3.75% 3.33x
Coupons 0.94% 2.93x
Composition Percentage: The overlap percentage between the Genesis HealthCare audience and the Content Affinity attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Genesis HealthCare audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male