Dstillery Audiences

GENESIS HEALTHCARE

Audience Size: 98.5 Thousand Devices

Explore the Genesis HealthCare Audience

Below you'll find more information about the Genesis HealthCare audience, broken down in different categories based on their digital and physical behaviors. These are 98.5 thousand unique devices whose actions qualify for the Genesis HealthCare audience.

Dstillery Crafted Audiences

INTERESTS

The Genesis HealthCare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Genesis HealthCare audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 2.67% 2.14x
Vermont Trip Planners 2.30% 2.09x
Boston Trip Planners 1.55% 1.97x
Philadelphia Trip Planners 1.55% 1.92x
Senior Living Center Researchers 1.78% 1.86x
Drug Store Shoppers 1.58% 1.81x
Pain Medication Users 1.68% 1.75x
Northeastern Voters 1.88% 1.75x
UConn Huskies Fans 1.42% 1.74x
Coffee Lovers 1.74% 1.74x
Composition Percentage: The overlap percentage between the Genesis HealthCare audience and the Interest attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Genesis HealthCare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Genesis HealthCare audience is Uniqlo.

Location Composition Index
Uniqlo 0.88% 11.19x
Saint Laurent Paris 0.50% 8.79x
Free People 0.68% 6.08x
Ralph Lauren 0.39% 5.92x
Zara 0.93% 5.65x
Michael Kors 0.77% 5.48x
H&M 1.33% 5.47x
Madewell 0.50% 5.25x
Hugo Boss 0.46% 5.11x
Abercrombie & Fitch 0.68% 5.06x
Composition Percentage: The overlap percentage between the Genesis HealthCare audience and the Location attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Genesis HealthCare audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 1.58% 8.04x
West Virginia News 0.82% 3.63x
New Mexico News 1.05% 3.33x
Philadelphia Cluster 1.71% 3.14x
Maine Cluster 0.72% 3.00x
Central California Cluster 0.66% 2.85x
New Jersey Travel Location Cluster 0.89% 2.63x
Boston Cluster 4.31% 2.62x
Northeast Pennsylvania Cluster 1.15% 2.38x
Nursing 0.69% 2.30x
Composition Percentage: The overlap percentage between the Genesis HealthCare audience and the Content Affinity attribute.
Index: A comparison of the Genesis HealthCare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Genesis HealthCare audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female