Dstillery Audiences

GHIRARDELLI CHOCOLATE

Audience Size: 43.5 Thousand Devices

Explore the Ghirardelli Chocolate Audience

Below you'll find more information about the Ghirardelli Chocolate audience, broken down in different categories based on their digital and physical behaviors. These are 43.5 thousand unique devices whose actions qualify for the Ghirardelli Chocolate audience.

Dstillery Crafted Audiences

INTERESTS

The Ghirardelli Chocolate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ghirardelli Chocolate audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 2.29% 4.54x
Tokyo Trip Planners 4.00% 4.49x
HDTV Researchers 4.57% 3.80x
Deal and Discount Aggregator Researchers 4.00% 3.74x
Olympics Fans 6.29% 3.74x
LED Lighting Shoppers 3.43% 3.65x
Unemployment Benefit Researchers 3.43% 3.60x
Tax Filers 3.43% 3.54x
School Closings Updates Readers 1.71% 3.53x
Luxury Second Home Owners 2.29% 3.49x
Composition Percentage: The overlap percentage between the Ghirardelli Chocolate audience and the Interest attribute.
Index: A comparison of the Ghirardelli Chocolate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ghirardelli Chocolate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ghirardelli Chocolate audience is Topshop.

Location Composition Index
Topshop 3.06% 82.12x
Uniqlo 9.95% 39.87x
Abercrombie & Fitch 5.49% 26.50x
Express Outlets 12.58% 23.49x
Zara 7.65% 17.36x
Columbia 3.92% 12.17x
Kate Spade 11.43% 11.97x
Joe's Jeans 0.52% 11.62x
Saint Laurent Paris 1.13% 10.61x
Brooks Brothers 9.29% 10.46x
Composition Percentage: The overlap percentage between the Ghirardelli Chocolate audience and the Location attribute.
Index: A comparison of the Ghirardelli Chocolate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ghirardelli Chocolate audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.19% 4.79x
Theme Park Tourism 1.71% 4.11x
Disease Cluster 0.48% 4.04x
Toys Shopping 0.52% 3.87x
Moving & Storage 0.62% 3.76x
Hudson Valley New York Media 1.14% 3.75x
Canada News 0.09% 3.73x
Asia Travel 1.71% 3.63x
Organic Beauty & Skincare Products 0.26% 3.62x
Writing Tools & Citation 2.29% 3.50x
Composition Percentage: The overlap percentage between the Ghirardelli Chocolate audience and the Content Affinity attribute.
Index: A comparison of the Ghirardelli Chocolate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ghirardelli Chocolate audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male