Dstillery Audiences

GHIRARDELLI CHOCOLATE

Audience Size: 40.2 Thousand Devices

Explore the Ghirardelli Chocolate Audience

Below you'll find more information about the Ghirardelli Chocolate audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Ghirardelli Chocolate audience.

Dstillery Crafted Audiences

INTERESTS

The Ghirardelli Chocolate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ghirardelli Chocolate audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 9.24% 7.02x
Tahoe Skiers and Snowboarders 6.92% 5.15x
San Francisco Trip Planners 6.98% 5.06x
San Francisco Giants Fans 5.37% 4.93x
California Trip Planners 4.53% 3.09x
Venture Capitalists 2.92% 2.64x
Golden State Warriors Fans 2.33% 2.60x
Oakland Raiders Fans 2.44% 2.57x
Rodeo Enthusiasts 3.04% 2.53x
Surfers 2.80% 2.53x
Composition Percentage: The overlap percentage between the Ghirardelli Chocolate audience and the Interest attribute.
Index: A comparison of the Ghirardelli Chocolate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ghirardelli Chocolate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ghirardelli Chocolate audience is Armani.

Location Composition Index
Armani 4.08% 28.02x
Zara 5.11% 27.01x
Abercrombie & Fitch 4.21% 23.88x
Michael Kors 3.41% 22.54x
Tommy Bahama 3.83% 20.20x
Kate Spade 2.83% 19.73x
Express 3.63% 17.88x
Forever 21 5.36% 17.59x
The North Face 4.33% 17.22x
Journeys 3.33% 14.61x
Composition Percentage: The overlap percentage between the Ghirardelli Chocolate audience and the Location attribute.
Index: A comparison of the Ghirardelli Chocolate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ghirardelli Chocolate audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 9.00% 10.46x
Northern California Cluster 4.05% 7.77x
California Universities 1.49% 4.23x
Sports Fanatics 8.83% 2.49x
Theme Park Tourism 0.89% 2.36x
LGBTQ Advocacy 0.95% 2.17x
Anime 0.89% 2.17x
San Diego Cluster 1.73% 2.07x
Mortgages & Insurance 0.72% 2.07x
Smart Travel 0.72% 2.02x
Composition Percentage: The overlap percentage between the Ghirardelli Chocolate audience and the Content Affinity attribute.
Index: A comparison of the Ghirardelli Chocolate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ghirardelli Chocolate audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male