Dstillery Audiences

GIANT EAGLE

Audience Size: 34 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 34 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 10.66% 9.50x
Retired Government Employees 10.66% 9.33x
Mid-Atlantic Voters 15.27% 8.27x
Washington DC Trip Planners 9.22% 7.68x
Fertility Treatment Researchers 8.65% 6.09x
Project Managers 8.07% 5.32x
Washington Nationals Fans 7.49% 4.30x
Baltimore Ravens Fans 7.78% 4.27x
Korean Food Enthusiasts 3.46% 3.96x
Baltimore Orioles Fans 6.34% 3.96x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 1.84% 14.15x
LL Bean 0.78% 7.19x
Tommy Bahama 1.37% 6.00x
The North Face 1.48% 5.61x
Intermix 0.22% 4.61x
Brooks Brothers 1.81% 4.38x
Johnston and Murphy 0.41% 4.27x
J. Crew 3.46% 4.26x
Kate Spade 1.79% 4.20x
Lululemon 2.59% 4.19x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 13.54% 25.26x
Baltimore Cluster 23.92% 13.36x
Delaware Cluster 2.59% 9.39x
Gossip & Entertainment 1.15% 5.95x
Chat Rooms 0.10% 5.56x
Vegetarian Diet 0.86% 4.73x
Virginia News 8.07% 4.36x
Assorted Topics (Freebies, Gardens, Jewelry) 0.58% 3.83x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 3.78x
Parenting & Nutrition 0.03% 3.76x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female