Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 69 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 9.10% | 9.13x |
| Federal Employee Benefits Researchers | 9.10% | 8.82x |
| Washington DC Trip Planners | 16.83% | 8.19x |
| Mid-Atlantic Voters | 13.66% | 7.83x |
| Fertility Treatment Researchers | 6.90% | 4.78x |
| Norfolk and Virginia Beach Trip Planners | 9.66% | 4.48x |
| Mid-Range Grocery Shoppers | 6.07% | 4.07x |
| Baltimore Orioles Fans | 6.21% | 3.96x |
| Baltimore Ravens Fans | 8.00% | 3.95x |
| South Atlantic State Fair Visitors | 8.14% | 3.92x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.81% | 6.53x |
| Calvin Klein | 0.33% | 4.58x |
| Johnston and Murphy | 0.41% | 4.27x |
| Tommy Bahama | 1.64% | 3.47x |
| LL Bean | 0.77% | 3.39x |
| Columbia | 1.01% | 3.12x |
| Uniqlo | 0.77% | 3.06x |
| The North Face | 1.54% | 3.01x |
| Jos A. Bank Clothiers | 6.87% | 2.99x |
| Brooks Brothers | 2.49% | 2.80x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 9.79% | 25.16x |
| Baltimore Cluster | 22.48% | 13.57x |
| Delaware Cluster | 3.03% | 11.74x |
| Alberta Canada Cluster | 0.55% | 5.80x |
| Chat Rooms | 0.10% | 5.56x |
| India Cluster | 0.55% | 4.95x |
| Gossip & Entertainment | 0.69% | 4.82x |
| Virginia News | 7.03% | 4.50x |
| People Search | 0.47% | 3.90x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.05% | 3.78x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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