Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 299.7 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 8.37% | 9.51x |
| Cleveland Indians Fans | 9.32% | 8.78x |
| Water Park Visitors | 8.43% | 6.46x |
| Cleveland Browns Fans | 5.49% | 5.72x |
| Ohio State Buckeyes Fans | 4.51% | 4.56x |
| Pittsburgh Penguins Fans | 3.89% | 4.01x |
| Pittsburgh Pirates Fans | 3.83% | 3.81x |
| Pittsburgh Steelers Fans | 3.68% | 3.77x |
| Penn State Nittany Lions Fans | 2.49% | 2.78x |
| Zoo Visitors | 4.19% | 2.72x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Curious about what else the Giant Eagle audience is interested in?
Sign Up
APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 3.98% | 7.33x |
| Gymboree | 3.01% | 7.02x |
| American Eagle Outfitters | 5.37% | 6.66x |
| Eddie Bauer | 1.58% | 6.63x |
| Journeys | 3.78% | 6.40x |
| Express | 2.60% | 6.22x |
| Chicos | 4.13% | 6.18x |
| Victoria's Secret | 6.84% | 5.99x |
| Jos A. Bank Clothiers | 4.17% | 5.93x |
| Abercrombie & Fitch | 2.76% | 5.79x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Want to find more of the Giant Eagle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Cleveland News.
| Content Affinity | Composition | Index |
| Cleveland News | 19.12% | 19.81x |
| Ohio Universities | 3.24% | 14.03x |
| Central & Northwest Ohio Cluster | 5.34% | 9.64x |
| Pittsburgh News | 7.21% | 8.90x |
| College Sports | 0.62% | 6.05x |
| Cincinnati Cluster | 2.82% | 3.77x |
| South Carolina Beach Travel | 0.48% | 3.34x |
| Charity Walks | 0.83% | 2.71x |
| Cub & Girl Scouts | 0.21% | 2.63x |
| Auto Body Upkeep & Repair Researchers | 0.45% | 2.55x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Want to see more of the Content Affinities the Giant Eagle audience visits?
Sign Up
DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Giant Eagle audience?
Sign Up