Dstillery Audiences

GIANT EAGLE

Audience Size: 55.8 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 55.8 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 17.47% 8.42x
Cleveland Indians Fans 9.21% 5.20x
Pediatric Provider Researchers 3.90% 4.92x
Audio Equipment Researchers 4.37% 4.67x
Water Park Visitors 15.23% 4.67x
RC Helicopters and Drones Hobbyists 5.19% 4.57x
Pittsburgh Penguins Fans 6.02% 4.31x
Ohio State Buckeyes Fans 5.67% 3.82x
Pittsburgh Steelers Fans 5.79% 3.81x
Penn State Nittany Lions Fans 3.54% 3.69x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.80% 6.88x
Abercrombie & Fitch 0.61% 6.68x
Jos A. Bank Clothiers 1.41% 6.60x
Bonobos 0.37% 6.35x
Dressbarn 1.25% 4.68x
Brooks Brothers 0.55% 4.63x
Mens Wearhouse 1.94% 4.63x
American Eagle Outfitters 2.09% 4.60x
Journeys 3.19% 4.59x
White House Black Market 1.59% 4.37x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 18.42% 14.29x
Pittsburgh News 9.21% 9.36x
Central & Northwest Ohio Cluster 6.14% 6.57x
Chat Rooms 0.10% 5.56x
Studio & Franchise Video Game Players 0.71% 5.01x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 3.78x
Vegetarian Diet 0.35% 3.76x
Parenting & Nutrition 0.03% 3.76x
DIY Decoration & Furniture 0.24% 3.55x
Central Pennsylvania Cluster 4.49% 3.54x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female