Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 309.4 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 15.95% | 6.26x |
| Cleveland Indians Fans | 11.05% | 5.26x |
| Cleveland Cavaliers Fans | 8.74% | 5.01x |
| Pittsburgh Penguins Fans | 9.01% | 4.38x |
| Water Park Visitors | 10.54% | 4.22x |
| Pittsburgh Steelers Fans | 8.57% | 4.07x |
| Pittsburgh Pirates Fans | 8.47% | 3.96x |
| Cleveland Browns Fans | 7.59% | 3.60x |
| Penn State Nittany Lions Fans | 6.43% | 3.56x |
| Washington DC Trip Planners | 8.47% | 3.36x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.91% | 7.21x |
| Jos A. Bank Clothiers | 5.36% | 5.42x |
| Talbots | 4.16% | 5.07x |
| Gymboree | 5.09% | 4.84x |
| REI | 1.49% | 4.70x |
| Abercrombie & Fitch | 2.44% | 4.66x |
| American Eagle Outfitters | 7.31% | 4.54x |
| Dressbarn | 4.17% | 4.32x |
| Eddie Bauer | 2.21% | 4.21x |
| Chicos | 4.72% | 4.17x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 3.30% | 9.90x |
| Cleveland News | 16.94% | 9.74x |
| Pittsburgh News | 13.40% | 8.04x |
| Washington & Northern Virginia | 6.60% | 5.85x |
| Chat Rooms | 0.10% | 5.56x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.14% | 5.50x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.14% | 4.90x |
| Central & Northwest Ohio Cluster | 5.65% | 4.72x |
| Baltimore Cluster | 8.10% | 4.56x |
| College Sports | 0.51% | 4.51x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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