Dstillery Audiences

GIANT EAGLE

Audience Size: 269.2 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 269.2 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 6.43% 8.64x
Cleveland Indians Fans 7.72% 8.17x
Water Park Visitors 9.78% 6.52x
Pittsburg Pirates Fans 5.40% 5.25x
Pittsburgh Penguins Fans 4.85% 5.25x
Cleveland Browns Fans 4.36% 5.07x
Pittsburgh Steelers Fans 4.52% 5.02x
Ohio State Buckeyes Fans 3.76% 4.11x
Penn State Nittany Lions Fans 3.33% 4.00x
Zoo Visitors 5.16% 3.11x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 3.83% 7.45x
Gymboree 2.97% 7.25x
Express 2.44% 7.19x
Hollister 1.80% 7.03x
Eddie Bauer 1.18% 6.75x
Journeys 2.72% 6.25x
American Eagle Outfitters 4.52% 6.13x
Victoria's Secret 6.06% 6.06x
Jos A. Bank Clothiers 2.95% 5.89x
Chicos 3.27% 5.88x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 15.16% 18.14x
Ohio Universities 3.18% 14.58x
Pittsburgh News 10.38% 14.15x
Central & Northwest Ohio Cluster 4.39% 8.77x
College Sports 0.59% 5.70x
West Virginia News 0.97% 3.81x
Central Pennsylvania Cluster 2.69% 3.43x
South Carolina Beach Travel 0.43% 3.05x
Cincinnati Cluster 1.65% 2.59x
Home Improvement Contractor 0.20% 2.50x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female