Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 36.7 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 14.22% | 8.63x |
| Washington DC Trip Planners | 14.91% | 6.33x |
| Federal Employee Benefits Researchers | 10.55% | 5.98x |
| Retired Government Employees | 10.32% | 5.78x |
| Washington Nationals Fans | 7.57% | 4.42x |
| Norfolk and Virginia Beach Trip Planners | 10.78% | 4.37x |
| Baltimore Orioles Fans | 9.17% | 4.34x |
| Fertility Treatment Researchers | 7.80% | 4.15x |
| Mid-Range Grocery Shoppers | 7.34% | 4.05x |
| Baltimore Ravens Fans | 9.17% | 3.81x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.94% | 15.45x |
| Uniqlo | 0.61% | 11.69x |
| Jos A. Bank Clothiers | 4.36% | 8.10x |
| Ann Taylor | 0.74% | 7.28x |
| Armani | 0.52% | 7.07x |
| LL Bean | 0.39% | 7.02x |
| LOFT | 3.86% | 6.65x |
| The North Face | 0.72% | 6.58x |
| Urban Outfitters | 1.32% | 6.26x |
| Lululemon | 1.71% | 6.25x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 13.53% | 17.80x |
| Delaware Cluster | 3.67% | 12.39x |
| Baltimore Cluster | 19.95% | 9.33x |
| South Africa News Cluster | 0.92% | 7.36x |
| Chat Rooms | 0.10% | 5.56x |
| Vermont Cluster | 0.69% | 5.29x |
| Virginia News | 9.86% | 4.01x |
| Space & National Security | 1.15% | 4.00x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.05% | 3.78x |
| Parenting & Nutrition | 0.03% | 3.76x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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