Dstillery Audiences

GIANT EAGLE

Audience Size: 71.2 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 71.2 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 19.91% 9.98x
Retired Government Employees 13.27% 8.14x
Federal Employee Benefits Researchers 12.83% 7.92x
Washington DC Trip Planners 18.36% 7.90x
Baltimore Ravens Fans 13.50% 5.72x
Washington Nationals Fans 11.06% 5.48x
Mid-Range Grocery Shoppers 9.29% 5.09x
Baltimore Orioles Fans 11.06% 5.09x
Fertility Treatment Researchers 8.63% 4.53x
Norfolk and Virginia Beach Trip Planners 11.06% 4.33x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 2.27% 18.28x
Calvin Klein 0.39% 10.17x
Ann Taylor 1.86% 9.88x
Jos A. Bank Clothiers 5.96% 9.82x
Uniqlo 1.33% 9.65x
Madewell 2.31% 9.44x
Kate Spade 2.29% 7.98x
LOFT 5.81% 7.03x
Lululemon 3.10% 7.00x
LL Bean 0.50% 6.98x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 19.03% 20.36x
Baltimore Cluster 28.76% 11.76x
Delaware Cluster 4.42% 10.70x
Space & National Security 2.43% 6.78x
Startup Investment 0.66% 5.66x
Chat Rooms 0.10% 5.56x
Sports Apparel 0.66% 4.51x
Middle East News 0.88% 4.06x
Philanthropy - Charities & Fundraising 0.66% 3.94x
Gossip & Entertainment 0.88% 3.94x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male