Dstillery Audiences

GIANT EAGLE

Audience Size: 36.7 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 36.7 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 14.22% 8.63x
Washington DC Trip Planners 14.91% 6.33x
Federal Employee Benefits Researchers 10.55% 5.98x
Retired Government Employees 10.32% 5.78x
Washington Nationals Fans 7.57% 4.42x
Norfolk and Virginia Beach Trip Planners 10.78% 4.37x
Baltimore Orioles Fans 9.17% 4.34x
Fertility Treatment Researchers 7.80% 4.15x
Mid-Range Grocery Shoppers 7.34% 4.05x
Baltimore Ravens Fans 9.17% 3.81x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 0.94% 15.45x
Uniqlo 0.61% 11.69x
Jos A. Bank Clothiers 4.36% 8.10x
Ann Taylor 0.74% 7.28x
Armani 0.52% 7.07x
LL Bean 0.39% 7.02x
LOFT 3.86% 6.65x
The North Face 0.72% 6.58x
Urban Outfitters 1.32% 6.26x
Lululemon 1.71% 6.25x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 13.53% 17.80x
Delaware Cluster 3.67% 12.39x
Baltimore Cluster 19.95% 9.33x
South Africa News Cluster 0.92% 7.36x
Chat Rooms 0.10% 5.56x
Vermont Cluster 0.69% 5.29x
Virginia News 9.86% 4.01x
Space & National Security 1.15% 4.00x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 3.78x
Parenting & Nutrition 0.03% 3.76x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female