Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 289 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 16.37% | 6.64x |
| Mid-Atlantic Voters | 14.03% | 6.39x |
| Retired Government Employees | 11.12% | 5.22x |
| Federal Employee Benefits Researchers | 10.95% | 5.13x |
| Baltimore Ravens Fans | 10.21% | 4.67x |
| Mid-Range Grocery Shoppers | 10.33% | 4.53x |
| Norfolk and Virginia Beach Trip Planners | 9.81% | 4.08x |
| Fertility Treatment Researchers | 7.47% | 3.47x |
| Baltimore Orioles Fans | 7.47% | 3.40x |
| Federal Employees | 7.64% | 3.39x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.18% | 8.98x |
| Bonobos | 2.52% | 8.87x |
| Jos A. Bank Clothiers | 7.62% | 7.73x |
| Ann Taylor | 2.86% | 6.27x |
| Gymboree | 7.32% | 6.24x |
| REI | 1.82% | 5.96x |
| Talbots | 4.57% | 5.88x |
| Madewell | 2.56% | 5.47x |
| Dressbarn | 4.96% | 5.45x |
| Abercrombie & Fitch | 1.73% | 5.39x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 15.17% | 14.90x |
| Baltimore Cluster | 18.77% | 11.65x |
| Delaware Cluster | 2.62% | 9.34x |
| Community Planning & Transportation | 0.29% | 7.98x |
| Chat Rooms | 0.10% | 5.56x |
| Russia Cluster | 0.17% | 5.02x |
| Human Resources & Employee Management | 0.17% | 4.87x |
| Fire Fighting | 0.23% | 4.78x |
| Aid Groups | 0.29% | 4.23x |
| Home Improvement Contractor | 0.14% | 4.13x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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