Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 53.1 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 14.55% | 7.75x |
| Washington DC Trip Planners | 15.02% | 7.04x |
| Retired Government Employees | 8.14% | 6.34x |
| Federal Employee Benefits Researchers | 7.98% | 6.30x |
| Norfolk and Virginia Beach Trip Planners | 10.33% | 4.48x |
| Mid-Range Grocery Shoppers | 7.04% | 4.15x |
| Washington Nationals Fans | 6.73% | 3.86x |
| Fertility Treatment Researchers | 6.42% | 3.75x |
| Baltimore Ravens Fans | 7.51% | 3.57x |
| Social Distancing Content Readers | 2.66% | 3.56x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.33% | 7.44x |
| Calvin Klein | 0.22% | 4.56x |
| Johnston and Murphy | 0.41% | 4.27x |
| Columbia | 0.92% | 4.10x |
| The North Face | 1.14% | 3.55x |
| LL Bean | 0.51% | 3.48x |
| Tommy Bahama | 1.10% | 3.37x |
| Uniqlo | 0.53% | 3.25x |
| Jos A. Bank Clothiers | 4.53% | 3.01x |
| Brooks Brothers | 1.53% | 2.68x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 10.64% | 23.17x |
| Delaware Cluster | 2.19% | 8.86x |
| Baltimore Cluster | 17.68% | 8.62x |
| Alberta Canada Cluster | 0.63% | 5.57x |
| Chat Rooms | 0.10% | 5.56x |
| Space & National Security | 0.94% | 4.94x |
| Routers, Switches & Networking | 1.10% | 4.80x |
| Virginia News | 8.45% | 4.76x |
| India Cluster | 0.47% | 4.64x |
| People Search | 0.47% | 3.90x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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