Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 16.54% | 6.85x |
| Mid-Atlantic Voters | 12.13% | 5.94x |
| Federal Employee Benefits Researchers | 7.72% | 5.25x |
| Retired Government Employees | 7.72% | 5.11x |
| Norfolk and Virginia Beach Trip Planners | 10.11% | 4.15x |
| Baltimore Orioles Fans | 6.43% | 3.19x |
| Pennsylvania County and Local Fair Visitors | 7.54% | 3.08x |
| Washington Nationals Fans | 5.88% | 2.98x |
| Baltimore Ravens Fans | 6.25% | 2.81x |
| Mid-Range Grocery Shoppers | 5.33% | 2.74x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.79% | 12.84x |
| Tommy Bahama | 0.75% | 5.73x |
| Ann Taylor | 0.62% | 5.49x |
| Kate Spade | 1.24% | 5.44x |
| Jos A. Bank Clothiers | 2.73% | 5.24x |
| Uniqlo | 0.31% | 5.13x |
| The North Face | 0.57% | 4.84x |
| Columbia | 0.35% | 4.34x |
| Patagonia | 0.21% | 4.32x |
| Johnston and Murphy | 0.41% | 4.27x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 11.03% | 19.18x |
| Delaware Cluster | 3.31% | 12.67x |
| Baltimore Cluster | 16.73% | 7.73x |
| Chat Rooms | 0.10% | 5.56x |
| Routers, Switches & Networking | 1.10% | 4.80x |
| Gossip & Entertainment | 0.55% | 4.26x |
| Alberta Canada Cluster | 0.55% | 4.22x |
| Studio & Franchise Video Game Players | 0.66% | 3.99x |
| NYC Tourist Attractions | 0.37% | 3.88x |
| Science Education & Resources | 0.55% | 3.85x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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