Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 269.2 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 6.43% | 8.64x |
| Cleveland Indians Fans | 7.72% | 8.17x |
| Water Park Visitors | 9.78% | 6.52x |
| Pittsburg Pirates Fans | 5.40% | 5.25x |
| Pittsburgh Penguins Fans | 4.85% | 5.25x |
| Cleveland Browns Fans | 4.36% | 5.07x |
| Pittsburgh Steelers Fans | 4.52% | 5.02x |
| Ohio State Buckeyes Fans | 3.76% | 4.11x |
| Penn State Nittany Lions Fans | 3.33% | 4.00x |
| Zoo Visitors | 5.16% | 3.11x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 3.83% | 7.45x |
| Gymboree | 2.97% | 7.25x |
| Express | 2.44% | 7.19x |
| Hollister | 1.80% | 7.03x |
| Eddie Bauer | 1.18% | 6.75x |
| Journeys | 2.72% | 6.25x |
| American Eagle Outfitters | 4.52% | 6.13x |
| Victoria's Secret | 6.06% | 6.06x |
| Jos A. Bank Clothiers | 2.95% | 5.89x |
| Chicos | 3.27% | 5.88x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Cleveland News.
| Content Affinity | Composition | Index |
| Cleveland News | 15.16% | 18.14x |
| Ohio Universities | 3.18% | 14.58x |
| Pittsburgh News | 10.38% | 14.15x |
| Central & Northwest Ohio Cluster | 4.39% | 8.77x |
| College Sports | 0.59% | 5.70x |
| West Virginia News | 0.97% | 3.81x |
| Central Pennsylvania Cluster | 2.69% | 3.43x |
| South Carolina Beach Travel | 0.43% | 3.05x |
| Cincinnati Cluster | 1.65% | 2.59x |
| Home Improvement Contractor | 0.20% | 2.50x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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