Dstillery Audiences

GIANT EAGLE

Audience Size: 53.1 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 53.1 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 14.55% 7.75x
Washington DC Trip Planners 15.02% 7.04x
Retired Government Employees 8.14% 6.34x
Federal Employee Benefits Researchers 7.98% 6.30x
Norfolk and Virginia Beach Trip Planners 10.33% 4.48x
Mid-Range Grocery Shoppers 7.04% 4.15x
Washington Nationals Fans 6.73% 3.86x
Fertility Treatment Researchers 6.42% 3.75x
Baltimore Ravens Fans 7.51% 3.57x
Social Distancing Content Readers 2.66% 3.56x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 1.33% 7.44x
Calvin Klein 0.22% 4.56x
Johnston and Murphy 0.41% 4.27x
Columbia 0.92% 4.10x
The North Face 1.14% 3.55x
LL Bean 0.51% 3.48x
Tommy Bahama 1.10% 3.37x
Uniqlo 0.53% 3.25x
Jos A. Bank Clothiers 4.53% 3.01x
Brooks Brothers 1.53% 2.68x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 10.64% 23.17x
Delaware Cluster 2.19% 8.86x
Baltimore Cluster 17.68% 8.62x
Alberta Canada Cluster 0.63% 5.57x
Chat Rooms 0.10% 5.56x
Space & National Security 0.94% 4.94x
Routers, Switches & Networking 1.10% 4.80x
Virginia News 8.45% 4.76x
India Cluster 0.47% 4.64x
People Search 0.47% 3.90x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male