Dstillery Audiences

GIANT EAGLE

Audience Size: 289.4 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 289.4 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 7.78% 7.46x
Cleveland Indians Fans 8.94% 6.80x
Pittsburgh Penguins Fans 8.09% 6.80x
Pittsburgh Pirates Fans 8.45% 6.66x
Water Park Visitors 11.13% 6.42x
Pittsburgh Steelers Fans 7.15% 6.24x
Penn State Nittany Lions Fans 5.52% 4.77x
Cleveland Browns Fans 5.10% 4.39x
Ohio State Buckeyes Fans 3.94% 3.43x
Republicans 3.66% 2.89x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 3.36% 5.77x
Jos A. Bank Clothiers 5.05% 5.49x
Chicos 4.41% 5.48x
Gymboree 2.83% 5.16x
American Eagle Outfitters 5.72% 5.10x
Eddie Bauer 1.57% 5.00x
LL Bean 0.43% 4.98x
Abercrombie & Fitch 2.89% 4.98x
Buckle 3.21% 4.87x
Journeys 3.83% 4.77x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.03% 23.17x
Golf & Boats 0.02% 22.68x
Home Décor, Furniture, & Decorating 0.03% 18.81x
Cleveland News 20.67% 14.89x
Pittsburgh News 17.10% 14.84x
ISPs & Local Services 0.05% 13.28x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 9.73x
Canadian Construction & Renovation Research Cluster 0.01% 9.24x
Ohio Universities 2.52% 8.63x
Fashion & Cosmetics 0.02% 8.61x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male