Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 289.4 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 7.78% | 7.46x |
| Cleveland Indians Fans | 8.94% | 6.80x |
| Pittsburgh Penguins Fans | 8.09% | 6.80x |
| Pittsburgh Pirates Fans | 8.45% | 6.66x |
| Water Park Visitors | 11.13% | 6.42x |
| Pittsburgh Steelers Fans | 7.15% | 6.24x |
| Penn State Nittany Lions Fans | 5.52% | 4.77x |
| Cleveland Browns Fans | 5.10% | 4.39x |
| Ohio State Buckeyes Fans | 3.94% | 3.43x |
| Republicans | 3.66% | 2.89x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Curious about what else the Giant Eagle audience is interested in?
Sign Up
APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 3.36% | 5.77x |
| Jos A. Bank Clothiers | 5.05% | 5.49x |
| Chicos | 4.41% | 5.48x |
| Gymboree | 2.83% | 5.16x |
| American Eagle Outfitters | 5.72% | 5.10x |
| Eddie Bauer | 1.57% | 5.00x |
| LL Bean | 0.43% | 4.98x |
| Abercrombie & Fitch | 2.89% | 4.98x |
| Buckle | 3.21% | 4.87x |
| Journeys | 3.83% | 4.77x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Want to find more of the Giant Eagle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.03% | 23.17x |
| Golf & Boats | 0.02% | 22.68x |
| Home Décor, Furniture, & Decorating | 0.03% | 18.81x |
| Cleveland News | 20.67% | 14.89x |
| Pittsburgh News | 17.10% | 14.84x |
| ISPs & Local Services | 0.05% | 13.28x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 9.73x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 9.24x |
| Ohio Universities | 2.52% | 8.63x |
| Fashion & Cosmetics | 0.02% | 8.61x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Want to see more of the Content Affinities the Giant Eagle audience visits?
Sign Up
DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Giant Eagle audience?
Sign Up