Dstillery Audiences

GIANT EAGLE

Audience Size: 32.6 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 16.54% 6.85x
Mid-Atlantic Voters 12.13% 5.94x
Federal Employee Benefits Researchers 7.72% 5.25x
Retired Government Employees 7.72% 5.11x
Norfolk and Virginia Beach Trip Planners 10.11% 4.15x
Baltimore Orioles Fans 6.43% 3.19x
Pennsylvania County and Local Fair Visitors 7.54% 3.08x
Washington Nationals Fans 5.88% 2.98x
Baltimore Ravens Fans 6.25% 2.81x
Mid-Range Grocery Shoppers 5.33% 2.74x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 0.79% 12.84x
Tommy Bahama 0.75% 5.73x
Ann Taylor 0.62% 5.49x
Kate Spade 1.24% 5.44x
Jos A. Bank Clothiers 2.73% 5.24x
Uniqlo 0.31% 5.13x
The North Face 0.57% 4.84x
Columbia 0.35% 4.34x
Patagonia 0.21% 4.32x
Johnston and Murphy 0.41% 4.27x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 11.03% 19.18x
Delaware Cluster 3.31% 12.67x
Baltimore Cluster 16.73% 7.73x
Chat Rooms 0.10% 5.56x
Routers, Switches & Networking 1.10% 4.80x
Gossip & Entertainment 0.55% 4.26x
Alberta Canada Cluster 0.55% 4.22x
Studio & Franchise Video Game Players 0.66% 3.99x
NYC Tourist Attractions 0.37% 3.88x
Science Education & Resources 0.55% 3.85x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male