Dstillery Audiences

GIANT EAGLE

Audience Size: 164.4 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 164.4 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 5.96% 8.07x
Cleveland Indians Fans 7.36% 7.64x
Water Park Visitors 9.02% 6.35x
Pittsburgh Penguins Fans 4.78% 5.17x
Pittsburgh Steelers Fans 4.75% 5.00x
Pittsburg Pirates Fans 5.05% 4.81x
Cleveland Browns Fans 4.18% 4.60x
Penn State Nittany Lions Fans 3.38% 4.04x
Ohio State Buckeyes Fans 3.50% 3.63x
Zoo Visitors 4.67% 2.93x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Hollister.

Location Composition Index
Hollister 1.09% 8.21x
Express 1.60% 7.88x
Eddie Bauer 0.73% 7.25x
Gymboree 2.35% 7.03x
Journeys 1.56% 6.86x
American Eagle Outfitters 2.91% 6.19x
Brooks Brothers 2.43% 5.79x
Chicos 2.02% 5.77x
Victoria's Secret 3.49% 5.74x
Dressbarn 1.80% 5.52x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 14.28% 16.84x
Pittsburgh News 10.51% 14.44x
Ohio Universities 2.57% 11.19x
Central & Northwest Ohio Cluster 3.87% 8.01x
College Sports 0.45% 4.32x
West Virginia News 1.07% 4.26x
Central Pennsylvania Cluster 2.70% 3.41x
Cincinnati Cluster 1.77% 2.92x
Internet Radio 0.17% 2.11x
Conscious Living 0.35% 1.85x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female