Dstillery Audiences

GIANT EAGLE

Audience Size: 286.2 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 286.2 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 21.56% 9.35x
Cleveland Indians Fans 14.30% 6.53x
Cleveland Cavaliers Fans 11.69% 6.43x
Water Park Visitors 15.36% 5.94x
Pittsburgh Penguins Fans 10.39% 5.24x
Pittsburgh Pirates Fans 10.43% 5.09x
Pittsburgh Steelers Fans 9.87% 5.05x
Cleveland Browns Fans 8.77% 4.34x
Ohio State Buckeyes Fans 8.39% 4.10x
Penn State Nittany Lions Fans 7.10% 3.90x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Carhartt.

Location Composition Index
Carhartt 0.78% 7.34x
LL Bean 0.70% 6.67x
Jos A. Bank Clothiers 4.54% 5.03x
Talbots 3.68% 4.93x
American Eagle Outfitters 6.72% 4.78x
Abercrombie & Fitch 2.93% 4.66x
Chicos 4.34% 4.60x
Eddie Bauer 1.95% 4.57x
Gymboree 3.55% 4.50x
Buckle 4.28% 4.35x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 22.68x
Home Décor, Furniture, & Decorating 0.03% 18.81x
Cleveland News 22.01% 14.20x
Ohio Universities 4.29% 12.72x
Pittsburgh News 15.74% 11.64x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 9.73x
Canadian Construction & Renovation Research Cluster 0.01% 9.24x
Canadian Real Estate Researcher Cluster 0.04% 8.18x
Fashion & Cosmetics 0.02% 8.17x
ISPs & Local Services 0.02% 7.49x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female