Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 286.2 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 21.56% | 9.35x |
| Cleveland Indians Fans | 14.30% | 6.53x |
| Cleveland Cavaliers Fans | 11.69% | 6.43x |
| Water Park Visitors | 15.36% | 5.94x |
| Pittsburgh Penguins Fans | 10.39% | 5.24x |
| Pittsburgh Pirates Fans | 10.43% | 5.09x |
| Pittsburgh Steelers Fans | 9.87% | 5.05x |
| Cleveland Browns Fans | 8.77% | 4.34x |
| Ohio State Buckeyes Fans | 8.39% | 4.10x |
| Penn State Nittany Lions Fans | 7.10% | 3.90x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.78% | 7.34x |
| LL Bean | 0.70% | 6.67x |
| Jos A. Bank Clothiers | 4.54% | 5.03x |
| Talbots | 3.68% | 4.93x |
| American Eagle Outfitters | 6.72% | 4.78x |
| Abercrombie & Fitch | 2.93% | 4.66x |
| Chicos | 4.34% | 4.60x |
| Eddie Bauer | 1.95% | 4.57x |
| Gymboree | 3.55% | 4.50x |
| Buckle | 4.28% | 4.35x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 22.68x |
| Home Décor, Furniture, & Decorating | 0.03% | 18.81x |
| Cleveland News | 22.01% | 14.20x |
| Ohio Universities | 4.29% | 12.72x |
| Pittsburgh News | 15.74% | 11.64x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 9.73x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 9.24x |
| Canadian Real Estate Researcher Cluster | 0.04% | 8.18x |
| Fashion & Cosmetics | 0.02% | 8.17x |
| ISPs & Local Services | 0.02% | 7.49x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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