Dstillery Audiences

GIANT EAGLE

Audience Size: 69 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 69 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 9.10% 9.13x
Federal Employee Benefits Researchers 9.10% 8.82x
Washington DC Trip Planners 16.83% 8.19x
Mid-Atlantic Voters 13.66% 7.83x
Fertility Treatment Researchers 6.90% 4.78x
Norfolk and Virginia Beach Trip Planners 9.66% 4.48x
Mid-Range Grocery Shoppers 6.07% 4.07x
Baltimore Orioles Fans 6.21% 3.96x
Baltimore Ravens Fans 8.00% 3.95x
South Atlantic State Fair Visitors 8.14% 3.92x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 1.81% 6.53x
Calvin Klein 0.33% 4.58x
Johnston and Murphy 0.41% 4.27x
Tommy Bahama 1.64% 3.47x
LL Bean 0.77% 3.39x
Columbia 1.01% 3.12x
Uniqlo 0.77% 3.06x
The North Face 1.54% 3.01x
Jos A. Bank Clothiers 6.87% 2.99x
Brooks Brothers 2.49% 2.80x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 9.79% 25.16x
Baltimore Cluster 22.48% 13.57x
Delaware Cluster 3.03% 11.74x
Alberta Canada Cluster 0.55% 5.80x
Chat Rooms 0.10% 5.56x
India Cluster 0.55% 4.95x
Gossip & Entertainment 0.69% 4.82x
Virginia News 7.03% 4.50x
People Search 0.47% 3.90x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 3.78x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male