Dstillery Audiences

GIANT EAGLE

Audience Size: 299.7 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 299.7 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 8.37% 9.51x
Cleveland Indians Fans 9.32% 8.78x
Water Park Visitors 8.43% 6.46x
Cleveland Browns Fans 5.49% 5.72x
Ohio State Buckeyes Fans 4.51% 4.56x
Pittsburgh Penguins Fans 3.89% 4.01x
Pittsburgh Pirates Fans 3.83% 3.81x
Pittsburgh Steelers Fans 3.68% 3.77x
Penn State Nittany Lions Fans 2.49% 2.78x
Zoo Visitors 4.19% 2.72x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 3.98% 7.33x
Gymboree 3.01% 7.02x
American Eagle Outfitters 5.37% 6.66x
Eddie Bauer 1.58% 6.63x
Journeys 3.78% 6.40x
Express 2.60% 6.22x
Chicos 4.13% 6.18x
Victoria's Secret 6.84% 5.99x
Jos A. Bank Clothiers 4.17% 5.93x
Abercrombie & Fitch 2.76% 5.79x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 19.12% 19.81x
Ohio Universities 3.24% 14.03x
Central & Northwest Ohio Cluster 5.34% 9.64x
Pittsburgh News 7.21% 8.90x
College Sports 0.62% 6.05x
Cincinnati Cluster 2.82% 3.77x
South Carolina Beach Travel 0.48% 3.34x
Charity Walks 0.83% 2.71x
Cub & Girl Scouts 0.21% 2.63x
Auto Body Upkeep & Repair Researchers 0.45% 2.55x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female