Dstillery Audiences

GIANT EAGLE

Audience Size: 181.2 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 181.2 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 13.41% 8.70x
Retired Government Employees 13.09% 8.48x
Mid-Atlantic Voters 16.16% 8.30x
Washington DC Trip Planners 17.29% 8.04x
Washington Nationals Fans 10.99% 5.69x
Baltimore Ravens Fans 11.79% 5.66x
Mid-Range Grocery Shoppers 9.21% 5.51x
Baltimore Orioles Fans 8.56% 4.57x
Norfolk and Virginia Beach Trip Planners 9.37% 4.24x
Professional Lacrosse Fans 7.75% 3.71x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 3.04% 14.04x
Jos A. Bank Clothiers 7.82% 9.26x
Ann Taylor 2.99% 9.05x
LL Bean 0.92% 8.27x
Uniqlo 2.02% 8.19x
Calvin Klein 0.53% 7.84x
Madewell 2.75% 7.51x
Gymboree 6.60% 6.97x
Lululemon 4.51% 6.60x
Kate Spade 3.09% 6.55x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 17.61% 19.91x
Baltimore Cluster 26.82% 13.62x
Delaware Cluster 3.55% 10.92x
Insurance Cluster 0.65% 7.89x
Chat Rooms 0.10% 5.56x
Watches Retail 0.48% 4.75x
Liberal Media - Political Activism 0.97% 4.42x
University Press 0.48% 4.35x
Historical Information - Museums & Libraries 0.65% 4.24x
Vitamin Shoppers 0.48% 4.15x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male