Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 19.81% | 8.42x |
| Retired Government Employees | 14.15% | 8.21x |
| Washington Nationals Fans | 16.98% | 7.43x |
| Federal Employee Benefits Researchers | 12.26% | 7.19x |
| Washington DC Trip Planners | 18.87% | 6.97x |
| Baltimore Orioles Fans | 12.26% | 5.54x |
| South Atlantic State Fair Visitors | 15.09% | 5.05x |
| Fertility Treatment Researchers | 9.43% | 5.02x |
| Norfolk and Virginia Beach Trip Planners | 14.15% | 4.95x |
| Lacrosse Enthusiasts | 9.43% | 4.57x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Curious about what else the Giant Eagle audience is interested in?
Sign Up
APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.88% | 30.16x |
| The North Face | 1.69% | 12.58x |
| Club Monaco | 0.50% | 10.44x |
| Armani | 1.06% | 10.13x |
| Tommy Bahama | 1.38% | 9.53x |
| Ann Taylor | 1.25% | 9.07x |
| Columbia | 0.69% | 7.93x |
| Free People | 1.31% | 7.88x |
| Jos A. Bank Clothiers | 4.32% | 7.58x |
| Urban Outfitters | 1.50% | 7.07x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Want to find more of the Giant Eagle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 15.09% | 20.05x |
| Baltimore Cluster | 29.25% | 11.29x |
| Chat Rooms | 0.10% | 5.56x |
| University Research | 2.83% | 5.21x |
| Virginia News | 14.15% | 4.85x |
| Car Enthusiasts | 1.80% | 4.78x |
| Hockey | 2.83% | 4.28x |
| Studio & Franchise Video Game Players | 0.66% | 3.99x |
| Math Reference | 1.89% | 3.91x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.05% | 3.78x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Want to see more of the Content Affinities the Giant Eagle audience visits?
Sign Up
DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Giant Eagle audience?
Sign Up