Dstillery Audiences

GIANT EAGLE

Audience Size: 309.4 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 309.4 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 15.95% 6.26x
Cleveland Indians Fans 11.05% 5.26x
Cleveland Cavaliers Fans 8.74% 5.01x
Pittsburgh Penguins Fans 9.01% 4.38x
Water Park Visitors 10.54% 4.22x
Pittsburgh Steelers Fans 8.57% 4.07x
Pittsburgh Pirates Fans 8.47% 3.96x
Cleveland Browns Fans 7.59% 3.60x
Penn State Nittany Lions Fans 6.43% 3.56x
Washington DC Trip Planners 8.47% 3.36x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is LL Bean.

Location Composition Index
LL Bean 0.91% 7.21x
Jos A. Bank Clothiers 5.36% 5.42x
Talbots 4.16% 5.07x
Gymboree 5.09% 4.84x
REI 1.49% 4.70x
Abercrombie & Fitch 2.44% 4.66x
American Eagle Outfitters 7.31% 4.54x
Dressbarn 4.17% 4.32x
Eddie Bauer 2.21% 4.21x
Chicos 4.72% 4.17x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 3.30% 9.90x
Cleveland News 16.94% 9.74x
Pittsburgh News 13.40% 8.04x
Washington & Northern Virginia 6.60% 5.85x
Chat Rooms 0.10% 5.56x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.14% 5.50x
Liberal Views on LGBTQ Rights and Pro-Choice 0.14% 4.90x
Central & Northwest Ohio Cluster 5.65% 4.72x
Baltimore Cluster 8.10% 4.56x
College Sports 0.51% 4.51x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male