Dstillery Audiences

GIANT EAGLE

Audience Size: 16 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 19.81% 8.42x
Retired Government Employees 14.15% 8.21x
Washington Nationals Fans 16.98% 7.43x
Federal Employee Benefits Researchers 12.26% 7.19x
Washington DC Trip Planners 18.87% 6.97x
Baltimore Orioles Fans 12.26% 5.54x
South Atlantic State Fair Visitors 15.09% 5.05x
Fertility Treatment Researchers 9.43% 5.02x
Norfolk and Virginia Beach Trip Planners 14.15% 4.95x
Lacrosse Enthusiasts 9.43% 4.57x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 1.88% 30.16x
The North Face 1.69% 12.58x
Club Monaco 0.50% 10.44x
Armani 1.06% 10.13x
Tommy Bahama 1.38% 9.53x
Ann Taylor 1.25% 9.07x
Columbia 0.69% 7.93x
Free People 1.31% 7.88x
Jos A. Bank Clothiers 4.32% 7.58x
Urban Outfitters 1.50% 7.07x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 15.09% 20.05x
Baltimore Cluster 29.25% 11.29x
Chat Rooms 0.10% 5.56x
University Research 2.83% 5.21x
Virginia News 14.15% 4.85x
Car Enthusiasts 1.80% 4.78x
Hockey 2.83% 4.28x
Studio & Franchise Video Game Players 0.66% 3.99x
Math Reference 1.89% 3.91x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 3.78x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male