Explore the Giant Eagle Audience
Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 34 thousand unique devices whose actions qualify for the Giant Eagle audience.
INTERESTS
The Giant Eagle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Eagle audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 10.66% | 9.50x |
| Retired Government Employees | 10.66% | 9.33x |
| Mid-Atlantic Voters | 15.27% | 8.27x |
| Washington DC Trip Planners | 9.22% | 7.68x |
| Fertility Treatment Researchers | 8.65% | 6.09x |
| Project Managers | 8.07% | 5.32x |
| Washington Nationals Fans | 7.49% | 4.30x |
| Baltimore Ravens Fans | 7.78% | 4.27x |
| Korean Food Enthusiasts | 3.46% | 3.96x |
| Baltimore Orioles Fans | 6.34% | 3.96x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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APPAREL RETAILERS
The Giant Eagle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.84% | 14.15x |
| LL Bean | 0.78% | 7.19x |
| Tommy Bahama | 1.37% | 6.00x |
| The North Face | 1.48% | 5.61x |
| Intermix | 0.22% | 4.61x |
| Brooks Brothers | 1.81% | 4.38x |
| Johnston and Murphy | 0.41% | 4.27x |
| J. Crew | 3.46% | 4.26x |
| Kate Spade | 1.79% | 4.20x |
| Lululemon | 2.59% | 4.19x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 13.54% | 25.26x |
| Baltimore Cluster | 23.92% | 13.36x |
| Delaware Cluster | 2.59% | 9.39x |
| Gossip & Entertainment | 1.15% | 5.95x |
| Chat Rooms | 0.10% | 5.56x |
| Vegetarian Diet | 0.86% | 4.73x |
| Virginia News | 8.07% | 4.36x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.58% | 3.83x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.05% | 3.78x |
| Parenting & Nutrition | 0.03% | 3.76x |
Composition Percentage:
The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
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DEMOGRAPHICS
The Giant Eagle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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