Dstillery Audiences

GIANT EAGLE

Audience Size: 289 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 289 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 16.37% 6.64x
Mid-Atlantic Voters 14.03% 6.39x
Retired Government Employees 11.12% 5.22x
Federal Employee Benefits Researchers 10.95% 5.13x
Baltimore Ravens Fans 10.21% 4.67x
Mid-Range Grocery Shoppers 10.33% 4.53x
Norfolk and Virginia Beach Trip Planners 9.81% 4.08x
Fertility Treatment Researchers 7.47% 3.47x
Baltimore Orioles Fans 7.47% 3.40x
Federal Employees 7.64% 3.39x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is LL Bean.

Location Composition Index
LL Bean 1.18% 8.98x
Bonobos 2.52% 8.87x
Jos A. Bank Clothiers 7.62% 7.73x
Ann Taylor 2.86% 6.27x
Gymboree 7.32% 6.24x
REI 1.82% 5.96x
Talbots 4.57% 5.88x
Madewell 2.56% 5.47x
Dressbarn 4.96% 5.45x
Abercrombie & Fitch 1.73% 5.39x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 15.17% 14.90x
Baltimore Cluster 18.77% 11.65x
Delaware Cluster 2.62% 9.34x
Community Planning & Transportation 0.29% 7.98x
Chat Rooms 0.10% 5.56x
Russia Cluster 0.17% 5.02x
Human Resources & Employee Management 0.17% 4.87x
Fire Fighting 0.23% 4.78x
Aid Groups 0.29% 4.23x
Home Improvement Contractor 0.14% 4.13x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male