Dstillery Audiences

GIANT EAGLE

Audience Size: 14.4 Thousand Devices

Explore the Giant Eagle Audience

Below you'll find more information about the Giant Eagle audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 thousand unique devices whose actions qualify for the Giant Eagle audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Eagle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Eagle audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 14.63% 7.22x
Washington DC Trip Planners 14.98% 6.54x
Retired Government Employees 8.71% 5.56x
Federal Employee Benefits Researchers 8.01% 5.14x
Retirement Planners 7.32% 4.29x
South Atlantic State Fair Visitors 10.10% 4.11x
Norfolk and Virginia Beach Trip Planners 9.41% 3.84x
Mid-Range Grocery Shoppers 6.27% 3.68x
Jazz Music Fans 5.92% 3.47x
Baltimore Ravens Fans 7.32% 3.36x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Interest attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Eagle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Eagle audience is Bonobos.

Location Composition Index
Bonobos 1.33% 19.11x
Calvin Klein 0.22% 12.36x
Uniqlo 0.53% 9.64x
LL Bean 0.68% 9.46x
The North Face 1.21% 8.92x
Jos A. Bank Clothiers 4.84% 8.24x
Columbia 0.74% 7.50x
Urban Outfitters 1.70% 7.29x
Armani 0.71% 7.08x
Ann Taylor 0.93% 7.07x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Location attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Eagle audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 9.76% 15.97x
Delaware Cluster 3.48% 14.37x
Baltimore Cluster 18.47% 9.27x
Chat Rooms 0.10% 5.56x
Math Education 1.39% 4.21x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.05% 4.04x
Studio & Franchise Video Game Players 0.66% 3.99x
Online Games 0.70% 3.91x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 3.78x
Parenting & Nutrition 0.03% 3.76x
Composition Percentage: The overlap percentage between the Giant Eagle audience and the Content Affinity attribute.
Index: A comparison of the Giant Eagle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Eagle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male