Dstillery Audiences

GIANT FOOD STORES

Audience Size: 83 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 83 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 9.00% 7.39x
Washington DC Trip Planners 10.38% 6.76x
Retired Government Employees 4.99% 6.29x
Federal Employees 4.58% 4.40x
Washington Nationals Fans 4.42% 4.39x
Mid-Range Grocery Shoppers 5.83% 4.30x
Baltimore Ravens Fans 5.15% 4.26x
Washington Redskins Fans 3.56% 3.81x
Baltimore Orioles Fans 3.82% 3.75x
Norfolk and Virginia Beach Trip Planners 10.51% 3.60x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Ann Taylor.

Location Composition Index
Ann Taylor 2.27% 20.29x
Madewell 1.61% 16.97x
Uniqlo 1.13% 14.41x
Hugo Boss 1.25% 13.79x
Zara 2.17% 13.20x
Urban Outfitters 3.31% 12.85x
Dressbarn 3.75% 12.54x
Abercrombie & Fitch 1.59% 11.83x
LOFT 2.73% 11.02x
Kate Spade 1.25% 10.60x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 13.48% 17.54x
Baltimore Cluster 12.98% 12.44x
Delaware Cluster 1.98% 9.70x
Virginia News 4.34% 3.98x
Space & National Security 1.27% 3.69x
South Carolina Beach Travel 0.42% 2.65x
Legal Information Research Cluster 1.17% 2.43x
Mortgages & Insurance 0.83% 2.36x
Fox News Content Consumers 1.12% 2.35x
Middle East News 0.49% 2.29x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male