Explore the Giant Food Stores Audience
Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 48 thousand unique devices whose actions qualify for the Giant Food Stores audience.
INTERESTS
The Giant Food Stores audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 13.98% | 8.34x |
| Retired Government Employees | 7.53% | 7.33x |
| Federal Employee Benefits Researchers | 7.26% | 7.12x |
| Washington DC Trip Planners | 14.78% | 7.11x |
| Baltimore Ravens Fans | 8.06% | 4.09x |
| South Atlantic State Fair Visitors | 8.06% | 4.06x |
| Mid-Range Grocery Shoppers | 5.91% | 4.02x |
| Fertility Treatment Researchers | 5.38% | 4.02x |
| Baltimore Orioles Fans | 6.18% | 3.95x |
| Readers of Muslim Content | 5.11% | 3.91x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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APPAREL RETAILERS
The Giant Food Stores audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.75% | 6.31x |
| Calvin Klein | 0.43% | 6.04x |
| Johnston and Murphy | 0.52% | 5.41x |
| LL Bean | 1.07% | 4.70x |
| Uniqlo | 1.07% | 4.25x |
| Tommy Bahama | 1.95% | 4.14x |
| Intermix | 0.35% | 3.64x |
| Joe's Jeans | 0.09% | 3.25x |
| Columbia | 1.01% | 3.11x |
| Club Monaco | 0.57% | 3.10x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 9.14% | 23.38x |
| Delaware Cluster | 3.49% | 13.93x |
| Baltimore Cluster | 20.70% | 12.00x |
| Gossip & Entertainment | 0.81% | 5.74x |
| Space & National Security | 0.81% | 4.61x |
| Virginia News | 6.72% | 4.38x |
| New Jersey Travel Location Cluster | 0.81% | 4.28x |
| US Military Cluster | 0.81% | 4.17x |
| Motorcycle Lifestyle Researchers | 0.92% | 3.95x |
| Electronic Accessories | 0.46% | 3.94x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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DEMOGRAPHICS
The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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