Explore the Giant Food Stores Audience
Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 156.7 thousand unique devices whose actions qualify for the Giant Food Stores audience.
INTERESTS
The Giant Food Stores audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 13.67% | 6.65x |
| Washington DC Trip Planners | 15.86% | 6.57x |
| Federal Employee Benefits Researchers | 10.16% | 5.62x |
| Retired Government Employees | 10.23% | 5.56x |
| Baltimore Ravens Fans | 10.08% | 4.90x |
| Norfolk and Virginia Beach Trip Planners | 10.16% | 4.26x |
| Baltimore Orioles Fans | 8.20% | 4.07x |
| Mid-Range Grocery Shoppers | 8.52% | 3.99x |
| Fertility Treatment Researchers | 7.34% | 3.74x |
| Washington Nationals Fans | 7.73% | 3.73x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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APPAREL RETAILERS
The Giant Food Stores audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 4.94% | 17.07x |
| Uniqlo | 4.70% | 13.91x |
| Calvin Klein | 1.10% | 12.42x |
| Ann Taylor | 5.66% | 12.06x |
| Jos A. Bank Clothiers | 11.27% | 11.32x |
| Madewell | 4.44% | 9.28x |
| Kate Spade | 5.56% | 8.99x |
| LL Bean | 1.19% | 8.88x |
| J. Crew | 8.38% | 8.82x |
| Ralph Lauren | 2.78% | 8.53x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 16.02% | 15.81x |
| Baltimore Cluster | 18.20% | 11.73x |
| Delaware Cluster | 2.73% | 9.75x |
| Organic Beauty & Skincare Products | 0.47% | 5.56x |
| Aid Groups | 0.31% | 4.84x |
| India Cluster | 0.47% | 4.79x |
| Bird Watching | 0.22% | 4.27x |
| Homemade Jewelry & Crafts | 0.31% | 3.91x |
| Fire Fighting | 0.23% | 3.83x |
| Feminism | 0.16% | 3.68x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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DEMOGRAPHICS
The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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