Dstillery Audiences

GIANT FOOD STORES

Audience Size: 105.7 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 105.7 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 14.77% 6.68x
Federal Employee Benefits Researchers 10.98% 6.25x
Retired Government Employees 10.80% 6.12x
Washington DC Trip Planners 14.96% 6.10x
Washington Nationals Fans 8.33% 3.88x
Norfolk and Virginia Beach Trip Planners 9.28% 3.72x
Mid-Range Grocery Shoppers 7.39% 3.57x
Federal Employees 7.58% 3.56x
United Nations Donors 5.30% 3.56x
Federal Government Discount Researchers 7.58% 3.35x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.

Location Composition Index
Bonobos 3.90% 17.70x
Uniqlo 3.49% 13.95x
Ann Taylor 4.38% 13.02x
Calvin Klein 0.87% 12.78x
Jos A. Bank Clothiers 10.04% 11.80x
Madewell 3.89% 10.69x
Ralph Lauren 2.77% 9.93x
Kate Spade 4.44% 9.33x
LL Bean 1.04% 9.22x
Lululemon 6.27% 9.08x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 16.48% 13.83x
Baltimore Cluster 19.13% 8.94x
Central & South American News 0.95% 6.39x
Philanthropy - Charities & Fundraising 1.33% 5.73x
Space & National Security 1.89% 5.70x
Canada Consumer Product Cluster 0.57% 5.06x
Delaware Cluster 1.89% 5.05x
Online Media Converters 0.47% 4.38x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.57% 4.19x
Gossip & Entertainment 1.14% 4.14x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male