Explore the Giant Food Stores Audience
Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Giant Food Stores audience.
INTERESTS
The Giant Food Stores audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Food Stores audience is Post COVID-19 Restaurant Reopening Researchers.
| Interest | Composition | Index |
| Post COVID-19 Restaurant Reopening Researchers | 2.80% | 7.04x |
| Mid-Atlantic Voters | 12.42% | 6.65x |
| Retired Government Employees | 5.28% | 5.74x |
| Federal Employee Benefits Researchers | 5.28% | 5.68x |
| Project Managers | 6.52% | 5.01x |
| Federal Government Discount Researchers | 4.97% | 4.66x |
| Fertility Treatment Researchers | 5.59% | 4.19x |
| COVID Testing Researchers | 1.86% | 4.08x |
| Luxury Retail Researchers | 1.55% | 4.06x |
| Online Content Creators | 2.17% | 4.04x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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APPAREL RETAILERS
The Giant Food Stores audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.41% | 7.52x |
| Johnston and Murphy | 0.52% | 5.41x |
| LL Bean | 0.18% | 4.59x |
| Zara | 0.55% | 4.54x |
| Kate Spade | 0.55% | 4.47x |
| Lululemon | 1.19% | 4.39x |
| Uniqlo | 0.23% | 4.37x |
| Club Monaco | 0.12% | 3.96x |
| Jos A. Bank Clothiers | 1.32% | 3.90x |
| Dressbarn | 1.28% | 3.80x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 9.94% | 23.17x |
| Baltimore Cluster | 18.32% | 14.08x |
| Fox News Content Consumers | 2.48% | 6.54x |
| Delaware Cluster | 1.24% | 5.49x |
| New York City Real Estate Research Cluster | 0.94% | 5.09x |
| Travel Adventure | 0.93% | 5.02x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.24% | 4.83x |
| Graphic Design | 1.24% | 4.68x |
| Virginia News | 7.14% | 4.66x |
| University Research | 0.93% | 4.17x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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DEMOGRAPHICS
The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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