Dstillery Audiences

GIANT FOOD STORES

Audience Size: 156.7 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 156.7 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 13.67% 6.65x
Washington DC Trip Planners 15.86% 6.57x
Federal Employee Benefits Researchers 10.16% 5.62x
Retired Government Employees 10.23% 5.56x
Baltimore Ravens Fans 10.08% 4.90x
Norfolk and Virginia Beach Trip Planners 10.16% 4.26x
Baltimore Orioles Fans 8.20% 4.07x
Mid-Range Grocery Shoppers 8.52% 3.99x
Fertility Treatment Researchers 7.34% 3.74x
Washington Nationals Fans 7.73% 3.73x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.

Location Composition Index
Bonobos 4.94% 17.07x
Uniqlo 4.70% 13.91x
Calvin Klein 1.10% 12.42x
Ann Taylor 5.66% 12.06x
Jos A. Bank Clothiers 11.27% 11.32x
Madewell 4.44% 9.28x
Kate Spade 5.56% 8.99x
LL Bean 1.19% 8.88x
J. Crew 8.38% 8.82x
Ralph Lauren 2.78% 8.53x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 16.02% 15.81x
Baltimore Cluster 18.20% 11.73x
Delaware Cluster 2.73% 9.75x
Organic Beauty & Skincare Products 0.47% 5.56x
Aid Groups 0.31% 4.84x
India Cluster 0.47% 4.79x
Bird Watching 0.22% 4.27x
Homemade Jewelry & Crafts 0.31% 3.91x
Fire Fighting 0.23% 3.83x
Feminism 0.16% 3.68x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male