Dstillery Audiences

GIANT FOOD STORES

Audience Size: 32.6 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 9.23% 7.84x
Federal Employee Benefits Researchers 9.23% 7.81x
Washington DC Trip Planners 14.41% 7.11x
Mid-Atlantic Voters 12.39% 7.05x
Mid-Range Grocery Shoppers 7.21% 4.51x
Fertility Treatment Researchers 6.76% 4.30x
Readers of Muslim Content 5.63% 4.24x
Norfolk and Virginia Beach Trip Planners 8.56% 4.05x
South Atlantic State Fair Visitors 7.66% 3.68x
Washington Nationals Fans 5.86% 3.63x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.29% 7.10x
Bonobos 0.79% 5.57x
Johnston and Murphy 0.52% 5.41x
Columbia 0.90% 4.79x
Uniqlo 0.61% 4.66x
Tommy Bahama 1.15% 4.24x
LL Bean 0.40% 3.30x
Anthropologie 1.95% 2.97x
The North Face 0.79% 2.96x
J. Crew 2.71% 2.85x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 12.39% 27.41x
Delaware Cluster 3.38% 13.13x
Baltimore Cluster 18.69% 9.16x
Virginia News 9.68% 5.51x
High-End Audio 0.68% 4.25x
Live Music 1.35% 3.98x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 3.58x
Space & National Security 0.68% 3.40x
Back & Spine 0.45% 3.34x
College Planning 1.13% 3.24x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male