Dstillery Audiences

GIANT FOOD STORES

Audience Size: 200 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 200 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 8.63% 7.81x
Washington DC Trip Planners 10.21% 7.38x
Federal Employee Benefits Researchers 5.27% 6.11x
Retired Government Employees 5.30% 6.07x
Baltimore Ravens Fans 5.30% 4.75x
Washington Nationals Fans 4.48% 4.53x
Federal Employees 4.45% 3.83x
Mid-Range Grocery Shoppers 5.21% 3.70x
Norfolk and Virginia Beach Trip Planners 9.79% 3.43x
Fertility Treatment Researchers 4.68% 3.42x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Uniqlo.

Location Composition Index
Uniqlo 2.79% 15.21x
Bonobos 1.05% 14.89x
Madewell 3.65% 13.43x
Johnston and Murphy 2.30% 13.05x
Jos A. Bank Clothiers 8.06% 12.09x
LL Bean 0.81% 11.57x
J. Crew 4.95% 10.41x
Topshop 0.19% 10.39x
LOFT 7.02% 10.13x
Dressbarn 6.57% 10.13x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 14.76% 15.93x
Baltimore Cluster 13.90% 11.11x
Delaware Cluster 1.68% 7.82x
Virginia News 3.92% 3.30x
Central Pennsylvania Cluster 1.55% 1.71x
African American Celebrity Gossip 6.13% 1.60x
Liberal Media 2.01% 1.58x
US Military Cluster 1.65% 1.58x
Hip-Hop Enthusiast 3.43% 1.36x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 2.17% 1.35x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male