Dstillery Audiences

GIANT FOOD STORES

Audience Size: 135.2 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 135.2 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 13.17% 6.46x
Washington DC Trip Planners 14.69% 6.24x
Retired Government Employees 9.35% 5.85x
Federal Employee Benefits Researchers 8.97% 5.76x
Baltimore Ravens Fans 10.59% 4.68x
Washington Nationals Fans 8.97% 4.58x
Norfolk and Virginia Beach Trip Planners 9.64% 4.31x
Mid-Range Grocery Shoppers 8.30% 4.13x
Baltimore Orioles Fans 7.16% 3.52x
Federal Employees 6.68% 3.45x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.

Location Composition Index
Bonobos 4.47% 16.70x
Uniqlo 4.25% 14.02x
Ann Taylor 5.19% 12.76x
Calvin Klein 0.96% 11.70x
Jos A. Bank Clothiers 10.79% 11.22x
Madewell 4.13% 9.73x
Kate Spade 5.22% 9.39x
Ralph Lauren 2.85% 9.26x
J. Crew 7.57% 8.69x
LL Bean 1.10% 8.63x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 14.79% 15.07x
Baltimore Cluster 19.56% 11.49x
International Development & Health 0.38% 7.19x
Delaware Cluster 2.00% 7.07x
South Carolina Beach Travel 0.57% 5.35x
Lacrosse College Athletics 0.29% 4.94x
Children's Health 0.48% 4.93x
Space & National Security 1.53% 4.87x
Fire Fighting 0.23% 3.83x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 3.58x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male