Dstillery Audiences

GIANT FOOD STORES

Audience Size: 155.7 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 155.7 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 8.93% 7.49x
Washington DC Trip Planners 10.41% 7.19x
Federal Employee Benefits Researchers 4.97% 6.24x
Retired Government Employees 5.02% 6.17x
Baltimore Ravens Fans 5.39% 4.51x
Mid-Range Grocery Shoppers 6.04% 4.10x
Washington Nationals Fans 4.15% 4.06x
Federal Employees 4.15% 3.88x
Norfolk and Virginia Beach Trip Planners 10.12% 3.57x
Fertility Treatment Researchers 4.88% 3.43x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Uniqlo.

Location Composition Index
Uniqlo 2.14% 13.87x
Madewell 2.77% 13.61x
Jos A. Bank Clothiers 6.68% 13.35x
LL Bean 0.73% 12.02x
Dressbarn 6.00% 10.83x
Kate Spade 2.31% 10.49x
Abercrombie & Fitch 4.28% 10.26x
J. Crew 4.97% 10.07x
Zara 3.12% 9.93x
Calvin Klein 1.12% 9.87x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 13.51% 16.61x
Baltimore Cluster 13.00% 12.03x
Delaware Cluster 1.60% 8.19x
Lacrosse College Athletics 0.66% 7.30x
South Africa News Cluster 0.53% 5.12x
Philanthropy - Nonprofits 0.19% 4.62x
Virginia News 4.73% 4.30x
Peru Media 0.29% 3.52x
Aid Groups 0.32% 3.30x
South Carolina Beach Travel 0.46% 3.22x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male