Explore the Giant Food Stores Audience
Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 200 thousand unique devices whose actions qualify for the Giant Food Stores audience.
INTERESTS
The Giant Food Stores audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 8.63% | 7.81x |
| Washington DC Trip Planners | 10.21% | 7.38x |
| Federal Employee Benefits Researchers | 5.27% | 6.11x |
| Retired Government Employees | 5.30% | 6.07x |
| Baltimore Ravens Fans | 5.30% | 4.75x |
| Washington Nationals Fans | 4.48% | 4.53x |
| Federal Employees | 4.45% | 3.83x |
| Mid-Range Grocery Shoppers | 5.21% | 3.70x |
| Norfolk and Virginia Beach Trip Planners | 9.79% | 3.43x |
| Fertility Treatment Researchers | 4.68% | 3.42x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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APPAREL RETAILERS
The Giant Food Stores audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.79% | 15.21x |
| Bonobos | 1.05% | 14.89x |
| Madewell | 3.65% | 13.43x |
| Johnston and Murphy | 2.30% | 13.05x |
| Jos A. Bank Clothiers | 8.06% | 12.09x |
| LL Bean | 0.81% | 11.57x |
| J. Crew | 4.95% | 10.41x |
| Topshop | 0.19% | 10.39x |
| LOFT | 7.02% | 10.13x |
| Dressbarn | 6.57% | 10.13x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 14.76% | 15.93x |
| Baltimore Cluster | 13.90% | 11.11x |
| Delaware Cluster | 1.68% | 7.82x |
| Virginia News | 3.92% | 3.30x |
| Central Pennsylvania Cluster | 1.55% | 1.71x |
| African American Celebrity Gossip | 6.13% | 1.60x |
| Liberal Media | 2.01% | 1.58x |
| US Military Cluster | 1.65% | 1.58x |
| Hip-Hop Enthusiast | 3.43% | 1.36x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 2.17% | 1.35x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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DEMOGRAPHICS
The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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