Dstillery Audiences

GIANT FOOD STORES

Audience Size: 197.5 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 197.5 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 10.37% 7.59x
Washington DC Trip Planners 13.14% 7.33x
Family Adventures Travelers 0.07% 6.54x
Retired Government Employees 6.71% 6.27x
Federal Employee Benefits Researchers 6.55% 5.91x
Work Hard, Play Hard Travelers 0.05% 5.60x
Getting Off the Grid Travelers 0.05% 5.05x
Executive Travelers 0.15% 4.55x
Baltimore Ravens Fans 5.79% 4.48x
Washington Nationals Fans 4.90% 3.90x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.

Location Composition Index
Bonobos 2.72% 15.89x
Uniqlo 3.20% 14.22x
Johnston and Murphy 5.48% 12.51x
Madewell 4.12% 11.48x
LL Bean 0.95% 11.09x
Jos A. Bank Clothiers 10.16% 11.04x
Calvin Klein 1.18% 10.72x
Topshop 0.44% 9.73x
J. Crew 5.97% 9.72x
LOFT 8.42% 9.23x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 48.91x
Washington D.C. Hotels 0.04% 40.74x
Local & Travel England - North Midlands 0.03% 22.98x
England Tourism 0.11% 19.71x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 14.74x
Washington & Northern Virginia 16.64% 13.56x
Home Décor, Furniture, & Decorating 0.03% 13.45x
Baltimore Cluster 17.08% 10.98x
Decoration & Fabric 0.03% 10.30x
Delaware Cluster 2.57% 9.04x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male