Explore the Giant Food Stores Audience
Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 197.5 thousand unique devices whose actions qualify for the Giant Food Stores audience.
INTERESTS
The Giant Food Stores audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 10.37% | 7.59x |
| Washington DC Trip Planners | 13.14% | 7.33x |
| Family Adventures Travelers | 0.07% | 6.54x |
| Retired Government Employees | 6.71% | 6.27x |
| Federal Employee Benefits Researchers | 6.55% | 5.91x |
| Work Hard, Play Hard Travelers | 0.05% | 5.60x |
| Getting Off the Grid Travelers | 0.05% | 5.05x |
| Executive Travelers | 0.15% | 4.55x |
| Baltimore Ravens Fans | 5.79% | 4.48x |
| Washington Nationals Fans | 4.90% | 3.90x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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APPAREL RETAILERS
The Giant Food Stores audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 2.72% | 15.89x |
| Uniqlo | 3.20% | 14.22x |
| Johnston and Murphy | 5.48% | 12.51x |
| Madewell | 4.12% | 11.48x |
| LL Bean | 0.95% | 11.09x |
| Jos A. Bank Clothiers | 10.16% | 11.04x |
| Calvin Klein | 1.18% | 10.72x |
| Topshop | 0.44% | 9.73x |
| J. Crew | 5.97% | 9.72x |
| LOFT | 8.42% | 9.23x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Giant Food Stores audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 48.91x |
| Washington D.C. Hotels | 0.04% | 40.74x |
| Local & Travel England - North Midlands | 0.03% | 22.98x |
| England Tourism | 0.11% | 19.71x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 14.74x |
| Washington & Northern Virginia | 16.64% | 13.56x |
| Home Décor, Furniture, & Decorating | 0.03% | 13.45x |
| Baltimore Cluster | 17.08% | 10.98x |
| Decoration & Fabric | 0.03% | 10.30x |
| Delaware Cluster | 2.57% | 9.04x |
Composition Percentage:
The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
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DEMOGRAPHICS
The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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