Dstillery Audiences

GIANT FOOD STORES

Audience Size: 79.2 Thousand Devices

Explore the Giant Food Stores Audience

Below you'll find more information about the Giant Food Stores audience, broken down in different categories based on their digital and physical behaviors. These are 79.2 thousand unique devices whose actions qualify for the Giant Food Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Giant Food Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Giant Food Stores audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 12.81% 7.26x
Washington DC Trip Planners 15.73% 7.09x
Federal Employee Benefits Researchers 9.27% 6.35x
Retired Government Employees 9.15% 6.25x
Baltimore Ravens Fans 9.55% 4.85x
Executive Travelers 0.15% 4.55x
Washington Nationals Fans 7.72% 4.37x
Mid-Range Grocery Shoppers 8.35% 4.28x
Baltimore Orioles Fans 7.27% 4.15x
Norfolk and Virginia Beach Trip Planners 8.81% 4.00x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Interest attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Giant Food Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Giant Food Stores audience is Bonobos.

Location Composition Index
Bonobos 4.46% 15.00x
Uniqlo 4.23% 13.98x
Calvin Klein 1.05% 12.44x
Ann Taylor 5.20% 11.27x
Jos A. Bank Clothiers 10.29% 10.67x
Madewell 3.90% 9.23x
LL Bean 1.08% 8.97x
J. Crew 6.89% 8.94x
Topshop 0.76% 8.60x
Kate Spade 4.30% 8.16x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Location attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Giant Food Stores audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 17.56% 17.83x
Baltimore Cluster 18.25% 11.80x
Meeting Planning & Hotels 0.40% 11.78x
Delaware Cluster 3.20% 10.41x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.23% 7.50x
Aid Groups 0.40% 6.19x
Real Estate Cluster 0.34% 5.57x
Philanthropy - Nonprofits 0.17% 5.49x
Higher-End Fashion Brands 0.17% 4.95x
Human Resources & Employee Management 0.17% 4.27x
Composition Percentage: The overlap percentage between the Giant Food Stores audience and the Content Affinity attribute.
Index: A comparison of the Giant Food Stores audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Giant Food Stores audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male