Dstillery Audiences

GOHEALTH

Audience Size: 37 Thousand Devices

Explore the GoHealth Audience

Below you'll find more information about the GoHealth audience, broken down in different categories based on their digital and physical behaviors. These are 37 thousand unique devices whose actions qualify for the GoHealth audience.

Dstillery Crafted Audiences

INTERESTS

The GoHealth audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GoHealth audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.40% 5.16x
Ballet Enthusiasts 7.32% 5.15x
Online Grocery Shoppers 7.93% 4.74x
New York Trip Planners 6.71% 4.07x
New York Mets Fans 7.01% 4.01x
Retail Job Seekers 6.40% 3.93x
Brooklyn Nets Fans 5.79% 3.74x
Major Airline Customers 5.79% 3.31x
New York Rangers Fans 6.10% 3.30x
Sightseeing Travelers 5.79% 3.27x
Composition Percentage: The overlap percentage between the GoHealth audience and the Interest attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GoHealth audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GoHealth audience is American Apparel.

Location Composition Index
American Apparel 2.39% 21.89x
Intermix 0.37% 19.58x
Columbia 1.29% 17.32x
Zara 1.18% 15.54x
Armani 0.82% 14.19x
The North Face 1.24% 14.13x
Uniqlo 0.54% 12.31x
Charlotte Russe 0.58% 12.27x
Urban Outfitters 1.84% 10.13x
Gap 4.89% 9.19x
Composition Percentage: The overlap percentage between the GoHealth audience and the Location attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GoHealth audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 8.84% 9.33x
NYC Tourist Attractions 1.83% 9.28x
Caribbean Cluster 1.52% 8.16x
Broadway Information 1.83% 7.86x
New York City Real Estate Research Cluster 2.74% 6.75x
Hudson Valley New York Media 2.44% 4.55x
LGBTQ Advocacy 2.13% 4.51x
Missouri News Content Cluster 5.49% 4.28x
Oregon News 8.84% 4.12x
Caribbean Vacation 0.61% 3.97x
Composition Percentage: The overlap percentage between the GoHealth audience and the Content Affinity attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GoHealth audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male