Dstillery Audiences

GOHEALTH

Audience Size: 178.9 Thousand Devices

Explore the GoHealth Audience

Below you'll find more information about the GoHealth audience, broken down in different categories based on their digital and physical behaviors. These are 178.9 thousand unique devices whose actions qualify for the GoHealth audience.

Dstillery Crafted Audiences

INTERESTS

The GoHealth audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GoHealth audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.10% 4.02x
Ballet Enthusiasts 6.95% 3.72x
New York Trip Planners 7.25% 3.71x
Online Grocery Shoppers 7.40% 3.44x
Stay-at-Home Parents 6.65% 3.27x
Real Estate Decision Makers 5.74% 3.02x
Womens Fashion Brands Shoppers 6.34% 2.97x
Restaurant Menu Researchers 5.59% 2.96x
Brooklyn Nets Fans 6.04% 2.91x
New York Mets Fans 5.89% 2.90x
Composition Percentage: The overlap percentage between the GoHealth audience and the Interest attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GoHealth audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GoHealth audience is Everlane.

Location Composition Index
Everlane 1.09% 65.45x
Supreme 0.86% 49.45x
Intermix 3.14% 29.09x
American Apparel 10.83% 23.46x
Calvin Klein 1.60% 23.36x
Uniqlo 5.76% 23.02x
Topshop 1.18% 22.36x
Joe's Jeans 0.65% 21.66x
Zara 8.36% 21.28x
Saint Laurent Paris 2.29% 17.86x
Composition Percentage: The overlap percentage between the GoHealth audience and the Location attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GoHealth audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.42% 8.81x
New York City Real Estate Research Cluster 3.63% 8.58x
NYC Tourist Attractions 2.72% 7.01x
New England & Ivy League Sports 0.76% 6.63x
New York City Family & Activity Cluster 5.59% 6.01x
Crossfit & Obstacle Race Enthusiasts 0.76% 5.96x
European Museums, Restaurants & Events 0.45% 5.73x
Healthy Eating Researchers 0.30% 4.48x
Personal Finance Researchers 0.91% 4.46x
Missouri News Content Cluster 4.38% 4.35x
Composition Percentage: The overlap percentage between the GoHealth audience and the Content Affinity attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GoHealth audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male