Dstillery Audiences

GOHEALTH

Audience Size: 13.3 Thousand Devices

Explore the GoHealth Audience

Below you'll find more information about the GoHealth audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the GoHealth audience.

Dstillery Crafted Audiences

INTERESTS

The GoHealth audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GoHealth audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 7.09% 5.29x
Stay-at-Home Parents 5.95% 4.44x
Sports Memorabilia Shoppers 4.58% 4.00x
Caribbean Trip Planners 4.81% 3.94x
Online Grocery Shoppers 9.61% 3.71x
Major Airline Customers 4.81% 3.57x
Oregon Trip Planners 4.12% 3.33x
Hanukkah Decorations Shoppers 4.35% 3.30x
Sightseeing Travelers 4.12% 3.30x
Cable TV Shoppers 3.20% 2.74x
Composition Percentage: The overlap percentage between the GoHealth audience and the Interest attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GoHealth audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GoHealth audience is Gap.

Location Composition Index
Gap 5.91% 8.69x
Carhartt 6.02% 3.83x
Composition Percentage: The overlap percentage between the GoHealth audience and the Location attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GoHealth audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 3.43% 2.98x
Furniture Shopping 2.97% 1.98x
Assorted Topics #11513 (Nhl, Hot Sauce, Video Games, Law) 4.58% 1.70x
Car Information 2.97% 1.63x
Computers & Accessories 2.06% 1.56x
Sports News - Team Specific 8.47% 1.51x
University Research 2.75% 1.49x
Celebrity Gossip & Viral News 2.75% 1.47x
Historical Information - Educational Guides 1.83% 1.44x
Discount Travel 8.92% 1.38x
Composition Percentage: The overlap percentage between the GoHealth audience and the Content Affinity attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GoHealth audience resonates most for the following age bracket and gender.
Age
18-24
Gender