Dstillery Audiences

GOHEALTH

Audience Size: 90.8 Thousand Devices

Explore the GoHealth Audience

Below you'll find more information about the GoHealth audience, broken down in different categories based on their digital and physical behaviors. These are 90.8 thousand unique devices whose actions qualify for the GoHealth audience.

Dstillery Crafted Audiences

INTERESTS

The GoHealth audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GoHealth audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.07% 4.63x
Ballet Enthusiasts 8.11% 4.38x
New York Trip Planners 8.34% 4.22x
Online Grocery Shoppers 8.39% 3.99x
Opera Enthusiasts 6.49% 3.78x
Symphony Music Enthusiasts 7.28% 3.77x
Real Estate Decision Makers 6.40% 3.18x
San Francisco Trip Planners 6.72% 3.15x
Restaurant Menu Researchers 4.96% 3.14x
Broadway Fans 4.96% 3.00x
Composition Percentage: The overlap percentage between the GoHealth audience and the Interest attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GoHealth audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GoHealth audience is Everlane.

Location Composition Index
Everlane 1.59% 69.48x
Supreme 1.33% 53.65x
Intermix 4.42% 27.27x
Calvin Klein 2.10% 24.88x
American Apparel 14.22% 23.86x
Uniqlo 7.20% 23.83x
Zara 10.22% 22.75x
Joe's Jeans 1.18% 22.17x
Club Monaco 4.83% 20.53x
Topshop 1.78% 20.20x
Composition Percentage: The overlap percentage between the GoHealth audience and the Location attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GoHealth audience is French News & Gossip Cluster.

Content Affinity Composition Index
French News & Gossip Cluster 0.28% 9.77x
New York City Real Estate Research Cluster 4.03% 9.70x
Discount Books 0.23% 8.06x
NYC Tourist Attractions 4.17% 8.04x
New York City Education & News Cluster 2.69% 7.87x
Quebec Vacations 0.32% 6.04x
New York City Family & Activity Cluster 4.91% 6.03x
Holiday Gifts 0.19% 5.96x
Hudson Valley New York Media 2.27% 5.94x
Philanthropy - Nonprofits 0.19% 5.83x
Composition Percentage: The overlap percentage between the GoHealth audience and the Content Affinity attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GoHealth audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male