Dstillery Audiences

GOHEALTH

Audience Size: 211.9 Thousand Devices

Explore the GoHealth Audience

Below you'll find more information about the GoHealth audience, broken down in different categories based on their digital and physical behaviors. These are 211.9 thousand unique devices whose actions qualify for the GoHealth audience.

Dstillery Crafted Audiences

INTERESTS

The GoHealth audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GoHealth audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.33% 9.56x
New York City Events Researchers 6.45% 3.56x
New York Trip Planners 6.45% 3.41x
Online Grocery Shoppers 6.64% 3.16x
Ballet Enthusiasts 6.12% 3.12x
Broadway Fans 4.69% 2.79x
New York Mets Fans 4.89% 2.73x
New York Rangers Fans 5.02% 2.64x
Stay-at-Home Parents 5.54% 2.60x
Major Airline Customers 4.82% 2.56x
Composition Percentage: The overlap percentage between the GoHealth audience and the Interest attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GoHealth audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GoHealth audience is Everlane.

Location Composition Index
Everlane 1.40% 63.41x
Supreme 1.05% 49.98x
Intermix 3.81% 28.02x
Calvin Klein 1.99% 24.28x
American Apparel 12.40% 23.35x
Uniqlo 6.91% 22.82x
Joe's Jeans 0.89% 21.70x
Topshop 1.52% 21.48x
Zara 9.64% 21.05x
Levi Strauss 1.90% 18.30x
Composition Percentage: The overlap percentage between the GoHealth audience and the Location attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GoHealth audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.80% 6.84x
New York City Education & News Cluster 2.02% 6.14x
New York City Family & Activity Cluster 4.50% 5.83x
Foreign Language Education 0.33% 5.24x
NYC Tourist Attractions 2.48% 5.20x
Film Production 0.33% 4.77x
Job Interview Process 0.20% 4.61x
Natural & Healthy Living Researchers 0.20% 4.13x
Medical Supplies 0.46% 4.02x
Hobby Drones & Remote-Controlled Cars 0.20% 3.91x
Composition Percentage: The overlap percentage between the GoHealth audience and the Content Affinity attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GoHealth audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male