Dstillery Audiences

GOHEALTH

Audience Size: 230.4 Thousand Devices

Explore the GoHealth Audience

Below you'll find more information about the GoHealth audience, broken down in different categories based on their digital and physical behaviors. These are 230.4 thousand unique devices whose actions qualify for the GoHealth audience.

Dstillery Crafted Audiences

INTERESTS

The GoHealth audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the GoHealth audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.18% 7.00x
Online Grocery Shoppers 8.06% 3.42x
New York City Events Researchers 7.31% 3.40x
Ballet Enthusiasts 7.35% 3.21x
New York Trip Planners 6.64% 2.95x
Opera Enthusiasts 5.97% 2.90x
Symphony Music Enthusiasts 5.48% 2.43x
Oregon Trip Planners 4.86% 2.41x
Oregon Ducks Fans 4.05% 2.36x
Last Minute Travelers 5.43% 2.36x
Composition Percentage: The overlap percentage between the GoHealth audience and the Interest attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The GoHealth audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the GoHealth audience is Everlane.

Location Composition Index
Everlane 1.62% 66.06x
Supreme 1.13% 50.61x
Intermix 4.19% 26.07x
Calvin Klein 2.18% 24.62x
American Apparel 13.65% 23.53x
Uniqlo 7.93% 23.48x
Joe's Jeans 1.07% 22.25x
Zara 10.57% 20.95x
Topshop 1.72% 20.88x
Club Monaco 4.49% 18.72x
Composition Percentage: The overlap percentage between the GoHealth audience and the Location attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the GoHealth audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.74% 7.08x
New York City Real Estate Research Cluster 2.72% 6.71x
New York City Education & News Cluster 2.27% 6.46x
Russia Cluster 0.22% 6.37x
Hipster Clothing 0.13% 5.11x
New York City Family & Activity Cluster 3.52% 5.09x
Institutional Investing 0.27% 4.77x
Holiday Gifts 0.13% 4.02x
Korea Cluster 0.27% 3.81x
Human Resources & Employee Management 0.13% 3.80x
Composition Percentage: The overlap percentage between the GoHealth audience and the Content Affinity attribute.
Index: A comparison of the GoHealth audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The GoHealth audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male