Dstillery Audiences

GOLDEN LIVING

Audience Size: 15.9 Thousand Devices

Explore the Golden Living Audience

Below you'll find more information about the Golden Living audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Golden Living audience.

Dstillery Crafted Audiences

INTERESTS

The Golden Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Golden Living audience is Indianapolis Colts Fans.

Interest Composition Index
Indianapolis Colts Fans 10.09% 8.90x
Midwestern Voters 7.34% 6.08x
Indiana Hoosiers Fans 7.34% 5.90x
Pizza Lovers 5.50% 4.72x
Trivia Enthusiasts 4.59% 4.59x
Chicago Cubs Fans 5.50% 4.39x
Farmers 5.50% 4.32x
Evangelical Christians 5.50% 3.99x
Country Music Fans 3.67% 3.99x
Ancestry Researchers 3.67% 3.80x
Composition Percentage: The overlap percentage between the Golden Living audience and the Interest attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Golden Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Golden Living audience is LL Bean.

Location Composition Index
LL Bean 0.65% 7.55x
Joe's Jeans 0.09% 6.01x
Express Outlets 0.78% 5.63x
Uniqlo 1.24% 5.50x
Columbia 1.17% 5.33x
Gymboree 2.80% 5.10x
Jos A. Bank Clothiers 4.55% 4.95x
Hollister 2.54% 4.91x
Dressbarn 3.71% 4.88x
Intermix 0.85% 4.83x
Composition Percentage: The overlap percentage between the Golden Living audience and the Location attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Golden Living audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.83% 104.03x
Local & Travel England - North Midlands 0.10% 79.74x
Assorted Topics (Toys, T-Shirts, Volvos) 0.89% 78.73x
Environmentally Friendly Cars 0.24% 62.30x
Canada Job Seekers Cluster 0.24% 50.12x
Golf & Boats 0.02% 45.48x
Apartment & Community Real Estate Researchers 0.83% 41.90x
Handyman Tools 0.10% 40.70x
Home Printing 0.83% 39.71x
Winnipeg Canada News 0.30% 39.08x
Composition Percentage: The overlap percentage between the Golden Living audience and the Content Affinity attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Golden Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male