Dstillery Audiences

GOLDEN LIVING

Audience Size: 13.1 Thousand Devices

Explore the Golden Living Audience

Below you'll find more information about the Golden Living audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Golden Living audience.

Dstillery Crafted Audiences

INTERESTS

The Golden Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Golden Living audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 10.48% 5.52x
Indiana Pacers Fans 8.57% 4.74x
Ancestry Researchers 6.67% 4.07x
Indianapolis Colts Fans 6.67% 3.66x
Food Safety QA Professionals 6.67% 3.61x
Medicare Researchers 7.62% 3.41x
Retired Assisted Living Shoppers 4.76% 3.39x
Family Halloween Party Planners 7.62% 3.34x
Tea Party Policy Supporters 5.71% 3.32x
Ohio County and Local Fair Visitors 7.62% 3.32x
Composition Percentage: The overlap percentage between the Golden Living audience and the Interest attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Golden Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Golden Living audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 8.86% 4.22x
Buckle 4.77% 4.21x
Journeys 4.32% 3.83x
Brooks Brothers 2.20% 3.64x
Columbia 0.91% 3.24x
Express 3.33% 2.85x
Chicos 3.11% 2.84x
Carhartt 1.06% 2.80x
Dressbarn 2.58% 2.73x
Eddie Bauer 1.36% 2.70x
Composition Percentage: The overlap percentage between the Golden Living audience and the Location attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Golden Living audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 8.57% 17.96x
Indiana News & Business Cluster 16.19% 13.50x
Kentucky News 13.33% 11.17x
Psychiatry & Emotional Health 2.86% 5.48x
Consumer Packaged Goods 2.86% 5.18x
Law School 1.90% 3.88x
Russia Cluster 0.21% 3.80x
Conscious Living 1.90% 3.74x
Cuba & Mexico Media 0.23% 3.73x
Utah Cluster 1.44% 3.61x
Composition Percentage: The overlap percentage between the Golden Living audience and the Content Affinity attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Golden Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female