Dstillery Audiences

GOLDEN LIVING

Audience Size: 19.2 Thousand Devices

Explore the Golden Living Audience

Below you'll find more information about the Golden Living audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Golden Living audience.

Dstillery Crafted Audiences

INTERESTS

The Golden Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Golden Living audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 3.18% 3.51x
Summer Festivals and Fairs Visitors 4.51% 3.36x
New England Patriots Fans 3.71% 3.28x
Solar Energy Solution Shoppers 3.45% 3.15x
Right Wing Radicals 2.92% 2.72x
Boston Trip Planners 2.39% 2.71x
Crochet Enthusiasts 2.39% 2.52x
Indianapolis Colts Fans 2.12% 2.52x
Midwestern Voters 2.65% 2.49x
Canoeing and Kayaking Enthusiasts 2.92% 2.32x
Composition Percentage: The overlap percentage between the Golden Living audience and the Interest attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Golden Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Golden Living audience is Hollister.

Location Composition Index
Hollister 1.89% 7.37x
Uniqlo 1.10% 7.14x
Gymboree 2.73% 6.66x
Dressbarn 3.57% 6.44x
Abercrombie & Fitch 2.57% 6.16x
American Eagle Outfitters 4.40% 5.97x
Aeropostale 2.57% 5.90x
Old Navy 4.77% 5.87x
Eddie Bauer 1.00% 5.71x
Ralph Lauren 0.58% 5.57x
Composition Percentage: The overlap percentage between the Golden Living audience and the Location attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Golden Living audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 10.08% 6.13x
Indiana News & Business Cluster 3.71% 5.66x
Kentucky News 3.71% 5.18x
Party Suppliers 1.59% 3.62x
Wisconsin Universities 1.06% 2.60x
Canada Online Shopping Cluster 0.17% 2.37x
Wisconsin Local Research Cluster 1.06% 2.31x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.86% 2.25x
Fashion & Retail 2.12% 2.01x
Assorted Topics (Humor, Gossip, Viral Media) 2.12% 1.96x
Composition Percentage: The overlap percentage between the Golden Living audience and the Content Affinity attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Golden Living audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female