Dstillery Audiences

GOLDEN LIVING

Audience Size: 13 Thousand Devices

Explore the Golden Living Audience

Below you'll find more information about the Golden Living audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the Golden Living audience.

Dstillery Crafted Audiences

INTERESTS

The Golden Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Golden Living audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 12.90% 6.45x
Indiana Pacers Fans 12.10% 6.02x
Indianapolis Colts Fans 10.48% 5.41x
Midwestern Voters 9.68% 5.02x
Order-in Eaters 8.06% 3.74x
Cocktail Recipe Researchers 7.26% 3.73x
Childrens Museum Visitors 7.26% 3.39x
Notre Dame Fighting Irish Fans 6.45% 3.33x
Chicken Recipe Researchers 5.65% 3.23x
Italian Chain Restaurant Eaters 6.45% 3.21x
Composition Percentage: The overlap percentage between the Golden Living audience and the Interest attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Golden Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Golden Living audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 7.59% 4.45x
Buckle 5.14% 4.14x
Carhartt 13.42% 3.67x
Intermix 0.33% 3.49x
Hollister 3.60% 3.36x
Journeys 5.98% 3.32x
Dressbarn 2.91% 3.11x
Chicos 3.53% 3.04x
Lane Bryant 2.99% 2.95x
Brooks Brothers 1.84% 2.86x
Composition Percentage: The overlap percentage between the Golden Living audience and the Location attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Golden Living audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 21.77% 17.33x
Indiana Finance & Business Cluster 7.26% 15.41x
Kentucky News 7.26% 5.25x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.61% 3.97x
Motorcycle Lifestyle Researchers 1.55% 3.82x
Russia Cluster 0.21% 3.80x
Cuba & Mexico Media 0.23% 3.73x
Ireland Cluster 1.55% 3.69x
Utah Cluster 1.44% 3.61x
Hunting 1.61% 3.61x
Composition Percentage: The overlap percentage between the Golden Living audience and the Content Affinity attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Golden Living audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female