Dstillery Audiences

GOLDEN LIVING

Audience Size: 12.2 Thousand Devices

Explore the Golden Living Audience

Below you'll find more information about the Golden Living audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Golden Living audience.

Dstillery Crafted Audiences

INTERESTS

The Golden Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Golden Living audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 13.54% 6.31x
Midwestern Voters 11.46% 5.94x
Indianapolis Colts Fans 11.46% 5.72x
HGTV Enthusiasts 9.38% 5.26x
Smoky Mountains Trip Planners 9.38% 4.77x
Cabin Rental Researchers 11.46% 4.68x
Audio Book Listeners 7.29% 4.67x
Photo Memory Makers 8.33% 4.38x
Order-in Eaters 9.38% 4.31x
Home DIY Enthusiasts 7.29% 4.22x
Composition Percentage: The overlap percentage between the Golden Living audience and the Interest attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Golden Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Golden Living audience is Intermix.

Location Composition Index
Intermix 0.34% 3.94x
Buckle 4.56% 3.80x
Johnston and Murphy 4.73% 3.71x
Hollister 3.70% 3.66x
Carhartt 15.75% 3.53x
Tommy Bahama 1.58% 3.27x
Journeys 5.77% 3.12x
Eddie Bauer 1.46% 2.75x
Mens Wearhouse 4.39% 2.69x
The Childrens Place 5.08% 2.60x
Composition Percentage: The overlap percentage between the Golden Living audience and the Location attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Golden Living audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 15.62% 26.59x
Indiana News & Business Cluster 14.58% 10.11x
Missouri Travel & Outdoors Cluster 4.17% 7.41x
Kentucky News 8.33% 4.96x
Assorted Topics (Conservative News, Politics, Viral Media) 4.17% 4.20x
Cincinnati Cluster 6.25% 4.04x
Math Education 2.08% 3.94x
US Cycling 2.08% 3.91x
Motorcycle Lifestyle Researchers 1.55% 3.82x
Russia Cluster 0.21% 3.80x
Composition Percentage: The overlap percentage between the Golden Living audience and the Content Affinity attribute.
Index: A comparison of the Golden Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Golden Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female