Dstillery Audiences

GOLD'S GYM

Audience Size: 414.6 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 414.6 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.72x
Work Hard, Play Hard Travelers 0.04% 2.73x
Washington DC Trip Planners 5.24% 2.20x
Work Comes First Travelers 0.12% 2.09x
Austin Trip Planners 4.89% 2.06x
San Antonio Spurs Fans 4.12% 2.05x
Texas Trip Planners 5.08% 2.03x
Los Angeles Mass Transit Commuters 4.57% 1.96x
Mid-Atlantic Voters 3.87% 1.95x
Federal Employee Benefits Researchers 3.07% 1.88x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.72% 17.94x
Uniqlo 3.30% 10.33x
Topshop 0.83% 9.54x
Joe's Jeans 0.39% 7.94x
REI 2.20% 7.19x
Madewell 3.15% 7.01x
Bonobos 2.08% 7.00x
Ann Taylor 3.33% 6.99x
Zara 3.22% 6.86x
Abercrombie & Fitch 3.36% 6.84x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 3.07% 5.11x
Texas News 4.03% 4.10x
Washington & Northern Virginia 3.93% 3.93x
Handyman Tools 0.01% 3.81x
Golf & Boats 0.01% 3.69x
Teaching Abroad 0.05% 3.38x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.10% 3.10x
Costumes 0.10% 3.05x
Illinois College Sports 0.06% 3.02x
Sports - Golf, Hunting, Fishing 0.06% 2.98x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male