Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 516.1 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.72x |
| Work Hard, Play Hard Travelers | 0.04% | 2.73x |
| Washington DC Trip Planners | 5.24% | 2.49x |
| Mid-Atlantic Voters | 3.65% | 2.30x |
| Work Comes First Travelers | 0.12% | 2.09x |
| San Antonio Spurs Fans | 2.83% | 1.82x |
| Getting Off the Grid Travelers | 0.03% | 1.81x |
| Austin Trip Planners | 4.20% | 1.76x |
| Baltimore Ravens Fans | 2.83% | 1.75x |
| Federal Employee Benefits Researchers | 2.43% | 1.74x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.25% | 16.53x |
| Topshop | 0.57% | 9.63x |
| Uniqlo | 2.27% | 9.33x |
| Ann Taylor | 2.45% | 6.33x |
| Zara | 2.60% | 6.31x |
| Bonobos | 1.32% | 6.16x |
| Anthropologie | 2.70% | 6.11x |
| Michael Kors | 3.94% | 6.06x |
| H&M | 6.11% | 6.05x |
| Gymboree | 4.05% | 5.94x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 16.32x |
| Canada News | 0.03% | 15.49x |
| Decoration & Fabric | 0.02% | 8.11x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.05% | 7.51x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.43x |
| Texas Off-Roading | 0.05% | 7.20x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.90x |
| Quinceanera Planning | 0.03% | 6.02x |
| Survey Websites | 0.02% | 5.92x |
| ISPs & Local Services | 0.02% | 5.76x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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DEMOGRAPHICS
The Gold's Gym audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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