Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 344.4 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 5.22% | 3.68x |
| Mid-Atlantic Voters | 3.79% | 3.29x |
| Penn State Nittany Lions Fans | 2.32% | 2.82x |
| Retired Government Employees | 2.06% | 2.79x |
| Mid-Range Grocery Shoppers | 3.14% | 2.47x |
| Philadelphia Trip Planners | 2.01% | 2.44x |
| Republicans | 1.98% | 2.37x |
| Washington Nationals Fans | 2.26% | 2.28x |
| Norfolk and Virginia Beach Trip Planners | 6.10% | 2.26x |
| Philadelphia Phillies Fans | 2.67% | 2.18x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.76% | 9.77x |
| Lorna Jane | 0.29% | 9.06x |
| Hollister | 1.01% | 8.06x |
| Abercrombie & Fitch | 1.05% | 7.83x |
| Michael Kors | 1.06% | 7.55x |
| Hugo Boss | 0.64% | 7.09x |
| Ann Taylor | 0.71% | 6.39x |
| Zumiez | 1.50% | 6.37x |
| Aeropostale | 1.69% | 6.08x |
| Zara | 0.94% | 5.73x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 4.37% | 6.01x |
| Baltimore Cluster | 3.82% | 3.90x |
| Delaware Cluster | 0.70% | 3.70x |
| Lacrosse College Athletics | 0.25% | 3.07x |
| Philadelphia Cluster | 1.70% | 3.07x |
| West Virginia News | 0.70% | 3.04x |
| Virginia News | 3.19% | 3.03x |
| Northeast Pennsylvania Cluster | 1.47% | 2.98x |
| Central Pennsylvania Cluster | 2.12% | 2.89x |
| New Jersey Travel Location Cluster | 0.98% | 2.86x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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DEMOGRAPHICS
The Gold's Gym audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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