Dstillery Audiences

GOLD'S GYM

Audience Size: 516.1 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 516.1 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.72x
Work Hard, Play Hard Travelers 0.04% 2.73x
Washington DC Trip Planners 5.24% 2.49x
Mid-Atlantic Voters 3.65% 2.30x
Work Comes First Travelers 0.12% 2.09x
San Antonio Spurs Fans 2.83% 1.82x
Getting Off the Grid Travelers 0.03% 1.81x
Austin Trip Planners 4.20% 1.76x
Baltimore Ravens Fans 2.83% 1.75x
Federal Employee Benefits Researchers 2.43% 1.74x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.25% 16.53x
Topshop 0.57% 9.63x
Uniqlo 2.27% 9.33x
Ann Taylor 2.45% 6.33x
Zara 2.60% 6.31x
Bonobos 1.32% 6.16x
Anthropologie 2.70% 6.11x
Michael Kors 3.94% 6.06x
H&M 6.11% 6.05x
Gymboree 4.05% 5.94x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 16.32x
Canada News 0.03% 15.49x
Decoration & Fabric 0.02% 8.11x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 7.51x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.43x
Texas Off-Roading 0.05% 7.20x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.90x
Quinceanera Planning 0.03% 6.02x
Survey Websites 0.02% 5.92x
ISPs & Local Services 0.02% 5.76x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male