Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 9.41% | 3.48x |
| St. Louis Trip Planners | 9.41% | 3.20x |
| South State Fair Visitors | 10.59% | 3.09x |
| Hard Seltzer Aficionados | 2.35% | 3.00x |
| Primary Care Doctor Researchers | 4.71% | 2.77x |
| Readers of Hispanic Content | 4.12% | 2.73x |
| San Antonio Spurs Fans | 5.29% | 2.66x |
| Business News Readers | 3.53% | 2.59x |
| Food Industry Professionals | 4.71% | 2.59x |
| Texas Trip Planners | 7.65% | 2.57x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.18% | 8.32x |
| Lorna Jane | 0.18% | 7.58x |
| LOFT | 4.84% | 6.75x |
| Lululemon | 1.81% | 6.50x |
| Michael Kors | 3.24% | 6.40x |
| Abercrombie & Fitch | 0.25% | 5.73x |
| Madewell | 1.00% | 5.71x |
| American Apparel | 0.68% | 5.52x |
| Free People | 0.89% | 5.36x |
| Uniqlo | 0.31% | 5.34x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 2.94% | 4.68x |
| Texas News | 5.29% | 4.56x |
| Pet Adoption | 1.76% | 4.45x |
| Photography | 1.23% | 3.86x |
| Feminism | 0.17% | 3.84x |
| Classic Car Enthusiasts | 3.53% | 3.83x |
| South Africa News Cluster | 0.44% | 3.83x |
| Baby Names | 1.76% | 3.82x |
| Handyman Tools | 0.01% | 3.81x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.18% | 3.73x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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DEMOGRAPHICS
The Gold's Gym audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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