Dstillery Audiences

GOLD'S GYM

Audience Size: 36.1 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 36.1 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Mens Shaving Products Shoppers.

Interest Composition Index
Mens Shaving Products Shoppers 4.05% 4.41x
Discount Womens Shoes Shoppers 3.47% 4.00x
Weight Lifting Enthusiasts 3.47% 3.91x
Chess Enthusiasts 3.47% 3.80x
Beard Care Researchers 3.47% 3.70x
Restaurant Researchers 2.89% 3.70x
College Students 2.89% 3.65x
Whiskey Lovers 4.05% 3.57x
Men's Health Researchers 2.89% 3.56x
BMW Vehicle Shoppers 3.47% 3.54x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.18% 7.24x
Ann Taylor 0.88% 6.71x
Uniqlo 0.36% 6.62x
LOFT 4.48% 6.32x
Michael Kors 2.95% 6.01x
Bonobos 0.40% 5.79x
Calvin Klein 0.10% 5.79x
Madewell 0.98% 5.73x
Zara 0.64% 5.67x
REI 1.02% 5.67x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 3.47% 6.48x
Washington & Northern Virginia 1.73% 5.30x
Austin Cluster 2.31% 4.70x
Classic Car Enthusiasts 2.31% 4.65x
Missouri Travel & Outdoors Cluster 1.73% 4.38x
Assorted Topics (Viral Media, Paid Traffic) 2.31% 4.18x
Texas News 2.89% 4.11x
Hunting 1.31% 4.09x
North Carolina Education 1.73% 3.97x
Asia Travel 1.73% 3.97x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female