Dstillery Audiences

GOLD'S GYM

Audience Size: 134.8 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 134.8 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 2.31% 2.59x
San Antonio Spurs Fans 3.99% 2.43x
Texas Longhorn Fans 4.62% 2.20x
Austin Trip Planners 4.31% 2.07x
St. Louis Trip Planners 5.36% 1.98x
Houston Rockets Fans 3.26% 1.95x
Promotional Products Purchasers 2.84% 1.88x
Southern Central Voters 4.52% 1.86x
St. Louis Cardinals Fans 3.36% 1.81x
Study Abroad Researchers 2.10% 1.80x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.04% 8.15x
Uniqlo 0.78% 4.40x
Topshop 0.09% 3.87x
Zara 1.17% 3.81x
Michael Kors 4.82% 3.80x
REI 1.44% 3.56x
American Apparel 1.34% 3.45x
Lululemon 3.13% 3.33x
Zumiez 5.86% 3.29x
Ann Taylor 1.14% 3.23x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 0.42% 7.14x
Austin Cluster 3.89% 4.43x
Missouri News Content Cluster 3.26% 4.11x
Handyman Tools 0.01% 3.81x
Broadway Information 0.53% 3.70x
Collectibles - Coins & Sports Cards 0.32% 3.69x
Golf & Boats 0.01% 3.69x
Sports - Golf, Hunting, Fishing 0.06% 3.36x
Alternative Movie Streaming 0.07% 3.33x
Southern California Cluster 0.07% 3.32x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male