Dstillery Audiences

GOLD'S GYM

Audience Size: 259.9 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 259.9 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 8.04% 3.59x
Southern Central Voters 6.96% 3.21x
Austin Trip Planners 6.18% 2.95x
Mid-Atlantic Voters 5.72% 2.91x
Houston Rockets Fans 5.87% 2.88x
St. Louis Cardinals Fans 6.03% 2.85x
Washington DC Trip Planners 6.03% 2.77x
Texas Trip Planners 6.96% 2.71x
Billiards Enthusiasts 6.34% 2.63x
Infiniti Vehicle Shoppers 4.79% 2.59x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.22% 17.73x
Uniqlo 2.15% 8.71x
Topshop 0.43% 8.33x
Joe's Jeans 0.24% 7.96x
REI 1.98% 7.83x
Bonobos 1.63% 7.51x
Ann Taylor 2.45% 7.42x
Madewell 2.71% 7.40x
Lane Bryant 5.86% 6.82x
Lululemon 4.60% 6.72x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 6.18% 6.73x
Insurance Cluster 0.46% 5.64x
Weight Lifting Enthusiasts 1.08% 4.52x
Colorado Snow 0.46% 4.10x
Texas News 5.87% 4.10x
Feminism 0.17% 3.84x
Handyman Tools 0.01% 3.81x
Missouri News Content Cluster 4.48% 3.79x
Golf & Boats 0.01% 3.69x
Bags & Luggage 0.31% 3.60x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female