Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 530.8 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.72x |
| Work Hard, Play Hard Travelers | 0.04% | 2.73x |
| Washington DC Trip Planners | 4.87% | 2.36x |
| Mid-Atlantic Voters | 3.71% | 2.20x |
| Work Comes First Travelers | 0.12% | 2.09x |
| Retired Government Employees | 3.28% | 2.03x |
| Federal Employee Benefits Researchers | 3.03% | 1.96x |
| Austin Trip Planners | 4.62% | 1.96x |
| San Antonio Spurs Fans | 3.61% | 1.91x |
| Getting Off the Grid Travelers | 0.03% | 1.81x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.98% | 10.48x |
| Topshop | 0.38% | 7.93x |
| Uniqlo | 1.79% | 7.17x |
| Michael Kors | 3.10% | 5.80x |
| Jos A. Bank Clothiers | 5.68% | 5.53x |
| Zara | 2.48% | 5.49x |
| Gymboree | 3.20% | 5.41x |
| Madewell | 2.10% | 5.28x |
| Johnston and Murphy | 2.53% | 5.22x |
| Bonobos | 0.98% | 5.20x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 18.95x |
| Canada News | 0.03% | 15.49x |
| Franco-African Cluster | 0.14% | 7.11x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.90x |
| Decoration & Fabric | 0.01% | 6.45x |
| Quinceanera Planning | 0.03% | 6.02x |
| Survey Websites | 0.02% | 5.92x |
| ISPs & Local Services | 0.02% | 5.76x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 5.55x |
| Environmental Conservation | 0.02% | 5.37x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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DEMOGRAPHICS
The Gold's Gym audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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