Dstillery Audiences

GOLD'S GYM

Audience Size: 530.8 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 530.8 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.72x
Work Hard, Play Hard Travelers 0.04% 2.73x
Washington DC Trip Planners 4.87% 2.36x
Mid-Atlantic Voters 3.71% 2.20x
Work Comes First Travelers 0.12% 2.09x
Retired Government Employees 3.28% 2.03x
Federal Employee Benefits Researchers 3.03% 1.96x
Austin Trip Planners 4.62% 1.96x
San Antonio Spurs Fans 3.61% 1.91x
Getting Off the Grid Travelers 0.03% 1.81x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.98% 10.48x
Topshop 0.38% 7.93x
Uniqlo 1.79% 7.17x
Michael Kors 3.10% 5.80x
Jos A. Bank Clothiers 5.68% 5.53x
Zara 2.48% 5.49x
Gymboree 3.20% 5.41x
Madewell 2.10% 5.28x
Johnston and Murphy 2.53% 5.22x
Bonobos 0.98% 5.20x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 18.95x
Canada News 0.03% 15.49x
Franco-African Cluster 0.14% 7.11x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.90x
Decoration & Fabric 0.01% 6.45x
Quinceanera Planning 0.03% 6.02x
Survey Websites 0.02% 5.92x
ISPs & Local Services 0.02% 5.76x
Quebec Hunting & Outdoors Cluster 0.01% 5.55x
Environmental Conservation 0.02% 5.37x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male