Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 36.1 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is Mens Shaving Products Shoppers.
| Interest | Composition | Index |
| Mens Shaving Products Shoppers | 4.05% | 4.41x |
| Discount Womens Shoes Shoppers | 3.47% | 4.00x |
| Weight Lifting Enthusiasts | 3.47% | 3.91x |
| Chess Enthusiasts | 3.47% | 3.80x |
| Beard Care Researchers | 3.47% | 3.70x |
| Restaurant Researchers | 2.89% | 3.70x |
| College Students | 2.89% | 3.65x |
| Whiskey Lovers | 4.05% | 3.57x |
| Men's Health Researchers | 2.89% | 3.56x |
| BMW Vehicle Shoppers | 3.47% | 3.54x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.18% | 7.24x |
| Ann Taylor | 0.88% | 6.71x |
| Uniqlo | 0.36% | 6.62x |
| LOFT | 4.48% | 6.32x |
| Michael Kors | 2.95% | 6.01x |
| Bonobos | 0.40% | 5.79x |
| Calvin Klein | 0.10% | 5.79x |
| Madewell | 0.98% | 5.73x |
| Zara | 0.64% | 5.67x |
| REI | 1.02% | 5.67x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 3.47% | 6.48x |
| Washington & Northern Virginia | 1.73% | 5.30x |
| Austin Cluster | 2.31% | 4.70x |
| Classic Car Enthusiasts | 2.31% | 4.65x |
| Missouri Travel & Outdoors Cluster | 1.73% | 4.38x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.31% | 4.18x |
| Texas News | 2.89% | 4.11x |
| Hunting | 1.31% | 4.09x |
| North Carolina Education | 1.73% | 3.97x |
| Asia Travel | 1.73% | 3.97x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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DEMOGRAPHICS
The Gold's Gym audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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