Dstillery Audiences

GOLD'S GYM

Audience Size: 450.8 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 450.8 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.72x
Work Hard, Play Hard Travelers 0.04% 2.73x
Work Comes First Travelers 0.12% 2.09x
Washington DC Trip Planners 5.01% 2.00x
Getting Off the Grid Travelers 0.03% 1.81x
Los Angeles Mass Transit Commuters 4.44% 1.71x
Austin Trip Planners 4.67% 1.70x
Retired Government Employees 3.07% 1.66x
Federal Employee Benefits Researchers 3.00% 1.64x
Mid-Atlantic Voters 3.44% 1.62x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.44% 17.06x
Uniqlo 2.92% 10.26x
Topshop 0.80% 9.57x
Ann Taylor 2.98% 6.82x
Zara 2.91% 6.70x
Madewell 2.87% 6.65x
Abercrombie & Fitch 3.77% 6.60x
Bonobos 1.92% 6.60x
H&M 7.49% 6.57x
REI 2.01% 6.50x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 2.29% 3.84x
Handyman Tools 0.01% 3.81x
Golf & Boats 0.01% 3.69x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.42x
Teaching Abroad 0.05% 3.38x
Texas News 2.84% 3.29x
Washington & Northern Virginia 3.70% 3.28x
International Travel 0.12% 3.26x
Law School Research Cluster 0.07% 2.93x
Mysticism 0.05% 2.86x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male