Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 450.8 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.72x |
| Work Hard, Play Hard Travelers | 0.04% | 2.73x |
| Work Comes First Travelers | 0.12% | 2.09x |
| Washington DC Trip Planners | 5.01% | 2.00x |
| Getting Off the Grid Travelers | 0.03% | 1.81x |
| Los Angeles Mass Transit Commuters | 4.44% | 1.71x |
| Austin Trip Planners | 4.67% | 1.70x |
| Retired Government Employees | 3.07% | 1.66x |
| Federal Employee Benefits Researchers | 3.00% | 1.64x |
| Mid-Atlantic Voters | 3.44% | 1.62x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.44% | 17.06x |
| Uniqlo | 2.92% | 10.26x |
| Topshop | 0.80% | 9.57x |
| Ann Taylor | 2.98% | 6.82x |
| Zara | 2.91% | 6.70x |
| Madewell | 2.87% | 6.65x |
| Abercrombie & Fitch | 3.77% | 6.60x |
| Bonobos | 1.92% | 6.60x |
| H&M | 7.49% | 6.57x |
| REI | 2.01% | 6.50x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 2.29% | 3.84x |
| Handyman Tools | 0.01% | 3.81x |
| Golf & Boats | 0.01% | 3.69x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.42x |
| Teaching Abroad | 0.05% | 3.38x |
| Texas News | 2.84% | 3.29x |
| Washington & Northern Virginia | 3.70% | 3.28x |
| International Travel | 0.12% | 3.26x |
| Law School Research Cluster | 0.07% | 2.93x |
| Mysticism | 0.05% | 2.86x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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DEMOGRAPHICS
The Gold's Gym audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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