Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 4.11% | 2.90x |
| Retired Government Employees | 1.83% | 2.61x |
| Mid-Atlantic Voters | 2.77% | 2.32x |
| San Antonio Spurs Fans | 1.98% | 2.20x |
| Austin Trip Planners | 2.16% | 1.94x |
| Los Angeles Mass Transit Commuters | 2.64% | 1.79x |
| Texas Trip Planners | 2.45% | 1.78x |
| Federal Employees | 1.72% | 1.78x |
| Dallas Cowboys Fans | 2.17% | 1.69x |
| Executive Travelers | 1.56% | 1.68x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is REI.
| Location | Composition | Index |
| REI | 1.80% | 3.86x |
| Brooks Brothers | 1.75% | 3.79x |
| J. Crew | 1.61% | 3.77x |
| Banana Republic | 1.51% | 2.95x |
| Gymboree | 0.88% | 2.91x |
| The North Face | 0.44% | 1.70x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 4.65% | 6.42x |
| Texas News | 2.20% | 4.41x |
| Austin Cluster | 1.25% | 3.50x |
| Central California Cluster | 0.68% | 3.00x |
| Texas University Athletics | 0.78% | 2.54x |
| Baltimore Cluster | 2.46% | 2.53x |
| Aid Groups | 0.22% | 2.49x |
| Virginia News | 2.26% | 2.38x |
| Internet Service Provider Sites | 0.17% | 2.38x |
| Job Interview Process | 0.26% | 2.10x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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