Explore the Gold's Gym Audience
Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 134.8 thousand unique devices whose actions qualify for the Gold's Gym audience.
INTERESTS
The Gold's Gym audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gold's Gym audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 2.31% | 2.59x |
| San Antonio Spurs Fans | 3.99% | 2.43x |
| Texas Longhorn Fans | 4.62% | 2.20x |
| Austin Trip Planners | 4.31% | 2.07x |
| St. Louis Trip Planners | 5.36% | 1.98x |
| Houston Rockets Fans | 3.26% | 1.95x |
| Promotional Products Purchasers | 2.84% | 1.88x |
| Southern Central Voters | 4.52% | 1.86x |
| St. Louis Cardinals Fans | 3.36% | 1.81x |
| Study Abroad Researchers | 2.10% | 1.80x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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APPAREL RETAILERS
The Gold's Gym audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.04% | 8.15x |
| Uniqlo | 0.78% | 4.40x |
| Topshop | 0.09% | 3.87x |
| Zara | 1.17% | 3.81x |
| Michael Kors | 4.82% | 3.80x |
| REI | 1.44% | 3.56x |
| American Apparel | 1.34% | 3.45x |
| Lululemon | 3.13% | 3.33x |
| Zumiez | 5.86% | 3.29x |
| Ann Taylor | 1.14% | 3.23x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gold's Gym audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 0.42% | 7.14x |
| Austin Cluster | 3.89% | 4.43x |
| Missouri News Content Cluster | 3.26% | 4.11x |
| Handyman Tools | 0.01% | 3.81x |
| Broadway Information | 0.53% | 3.70x |
| Collectibles - Coins & Sports Cards | 0.32% | 3.69x |
| Golf & Boats | 0.01% | 3.69x |
| Sports - Golf, Hunting, Fishing | 0.06% | 3.36x |
| Alternative Movie Streaming | 0.07% | 3.33x |
| Southern California Cluster | 0.07% | 3.32x |
Composition Percentage:
The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
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DEMOGRAPHICS
The Gold's Gym audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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