Dstillery Audiences

GOLD'S GYM

Audience Size: 547.3 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 547.3 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 4.00% 3.06x
Mid-Atlantic Voters 3.02% 2.70x
Retired Government Employees 2.11% 2.46x
Federal Employee Benefits Researchers 1.95% 2.32x
Work Comes First Travelers 0.12% 2.09x
Washington Nationals Fans 1.86% 1.88x
Getting Off the Grid Travelers 0.03% 1.81x
Weight Lifting Enthusiasts 2.05% 1.76x
Federal Employees 1.76% 1.74x
Mid-Range Grocery Shoppers 2.37% 1.74x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.66% 8.10x
Uniqlo 1.13% 7.34x
Jos A. Bank Clothiers 3.51% 7.01x
Michael Kors 1.74% 6.80x
Madewell 1.14% 5.61x
Zara 1.68% 5.36x
J. Crew 2.57% 5.19x
Hollister 1.33% 5.18x
Abercrombie & Fitch 2.15% 5.15x
Gap 5.72% 5.04x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 4.25% 5.49x
Texas News 1.51% 2.94x
Texas Sporting & Outdoors Cluster 0.06% 2.89x
Baltimore Cluster 2.92% 2.84x
Virginia News 2.80% 2.69x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.60x
Lacrosse College Athletics 0.22% 2.58x
Concert Posters 0.09% 2.57x
Weight Lifting Enthusiasts 0.88% 2.42x
North Carolina 1.23% 2.32x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male