Dstillery Audiences

GOLD'S GYM

Audience Size: 629.4 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 629.4 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 3.78% 2.77x
Mid-Atlantic Voters 2.46% 2.31x
Texas AM Aggies Fans 2.27% 2.10x
Work Comes First Travelers 0.12% 2.09x
Retired Government Employees 1.72% 2.00x
Federal Employee Benefits Researchers 1.67% 1.99x
Washington Nationals Fans 1.83% 1.88x
Dallas Cowboys Fans 2.28% 1.83x
Getting Off the Grid Travelers 0.03% 1.81x
Washington Redskins Fans 1.62% 1.80x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.75% 9.00x
Topshop 0.16% 7.56x
Uniqlo 1.39% 7.36x
Michael Kors 2.17% 6.67x
Jos A. Bank Clothiers 4.28% 6.09x
Zara 2.17% 5.71x
J. Crew 2.71% 5.58x
Gymboree 2.33% 5.44x
Abercrombie & Fitch 2.53% 5.32x
Gap 6.01% 5.22x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 4.10% 4.59x
Texas University Athletics 1.77% 3.84x
Cars, Travel & Food 0.10% 3.84x
Central California Cluster 1.04% 3.82x
Texas News 1.77% 3.03x
Lacrosse College Athletics 0.24% 2.79x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.70x
Weight Lifting Enthusiasts 1.02% 2.65x
Men's Dress Shirt Shopping 0.23% 2.65x
Virginia Athletics 0.10% 2.61x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male