Dstillery Audiences

GOLD'S GYM

Audience Size: 344.4 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 344.4 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 5.22% 3.68x
Mid-Atlantic Voters 3.79% 3.29x
Penn State Nittany Lions Fans 2.32% 2.82x
Retired Government Employees 2.06% 2.79x
Mid-Range Grocery Shoppers 3.14% 2.47x
Philadelphia Trip Planners 2.01% 2.44x
Republicans 1.98% 2.37x
Washington Nationals Fans 2.26% 2.28x
Norfolk and Virginia Beach Trip Planners 6.10% 2.26x
Philadelphia Phillies Fans 2.67% 2.18x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Uniqlo.

Location Composition Index
Uniqlo 0.76% 9.77x
Lorna Jane 0.29% 9.06x
Hollister 1.01% 8.06x
Abercrombie & Fitch 1.05% 7.83x
Michael Kors 1.06% 7.55x
Hugo Boss 0.64% 7.09x
Ann Taylor 0.71% 6.39x
Zumiez 1.50% 6.37x
Aeropostale 1.69% 6.08x
Zara 0.94% 5.73x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 4.37% 6.01x
Baltimore Cluster 3.82% 3.90x
Delaware Cluster 0.70% 3.70x
Lacrosse College Athletics 0.25% 3.07x
Philadelphia Cluster 1.70% 3.07x
West Virginia News 0.70% 3.04x
Virginia News 3.19% 3.03x
Northeast Pennsylvania Cluster 1.47% 2.98x
Central Pennsylvania Cluster 2.12% 2.89x
New Jersey Travel Location Cluster 0.98% 2.86x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male