Dstillery Audiences

GOLD'S GYM

Audience Size: 46.2 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 4.39% 3.55x
Ivy League College Researchers 0.84% 3.40x
COVID Symptoms Researchers 1.01% 3.08x
St Patricks Day Celebrators 1.01% 3.07x
Executive and C-Suite 1.52% 2.86x
Professional Medical Journal Readers 1.35% 2.78x
Commercial Banking Market Intelligence Researchers 2.20% 2.64x
Luxury Retail Researchers 0.84% 2.56x
Sightseeing Travelers 1.35% 2.52x
Psychiatrist Content Readers 1.86% 2.51x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.29% 9.23x
Topshop 0.08% 9.05x
Ann Taylor 0.82% 8.63x
REI 0.69% 6.94x
Michael Kors 1.93% 6.30x
Uniqlo 0.31% 5.92x
Columbia 0.40% 5.76x
Hollister 1.89% 5.74x
Lane Bryant 2.31% 5.72x
Express 2.99% 5.17x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 1.86% 5.36x
Appliances & Reviews 0.51% 5.30x
Texas News 4.22% 5.06x
Texas University Athletics 1.18% 4.64x
Austin Cluster 2.53% 4.44x
Data Analysis & Scripting 0.51% 4.42x
Nature & Wildlife 0.59% 3.92x
Dial-Up Internet 0.34% 3.85x
Handyman Tools 0.01% 3.81x
Hawaii News 0.51% 3.69x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gold's Gym audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male