Dstillery Audiences

GOLD'S GYM

Audience Size: 14.6 Thousand Devices

Explore the Gold's Gym Audience

Below you'll find more information about the Gold's Gym audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Gold's Gym audience.

Dstillery Crafted Audiences

INTERESTS

The Gold's Gym audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gold's Gym audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 4.11% 2.90x
Retired Government Employees 1.83% 2.61x
Mid-Atlantic Voters 2.77% 2.32x
San Antonio Spurs Fans 1.98% 2.20x
Austin Trip Planners 2.16% 1.94x
Los Angeles Mass Transit Commuters 2.64% 1.79x
Texas Trip Planners 2.45% 1.78x
Federal Employees 1.72% 1.78x
Dallas Cowboys Fans 2.17% 1.69x
Executive Travelers 1.56% 1.68x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Interest attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gold's Gym audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gold's Gym audience is REI.

Location Composition Index
REI 1.80% 3.86x
Brooks Brothers 1.75% 3.79x
J. Crew 1.61% 3.77x
Banana Republic 1.51% 2.95x
Gymboree 0.88% 2.91x
The North Face 0.44% 1.70x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Location attribute.
Index: A comparison of the Gold's Gym audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gold's Gym audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 4.65% 6.42x
Texas News 2.20% 4.41x
Austin Cluster 1.25% 3.50x
Central California Cluster 0.68% 3.00x
Texas University Athletics 0.78% 2.54x
Baltimore Cluster 2.46% 2.53x
Aid Groups 0.22% 2.49x
Virginia News 2.26% 2.38x
Internet Service Provider Sites 0.17% 2.38x
Job Interview Process 0.26% 2.10x
Composition Percentage: The overlap percentage between the Gold's Gym audience and the Content Affinity attribute.
Index: A comparison of the Gold's Gym audience to the internet population.