Explore the Gymboree Audience
Below you'll find more information about the Gymboree audience, broken down in different categories based on their digital and physical behaviors. These are 165.6 thousand unique devices whose actions qualify for the Gymboree audience.
INTERESTS
The Gymboree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gymboree audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 4.08% | 1.92x |
| San Diego Activities Researchers | 2.39% | 1.88x |
| Online Test Prep Users | 7.52% | 1.80x |
| Podcast Listeners | 3.23% | 1.77x |
| Readers of Italian Content | 3.16% | 1.76x |
| Los Angeles Mass Transit Commuters | 3.45% | 1.74x |
| Home Heating and Cooling Researchers | 3.02% | 1.74x |
| Fragrance Shoppers | 4.22% | 1.73x |
| Volleyball Enthusiasts | 5.27% | 1.69x |
| Mobile Phone Purchase Intenders | 4.22% | 1.68x |
Composition Percentage:
The overlap percentage between the Gymboree audience and the Interest attribute.
Index: A comparison of the Gymboree audience to the internet population.
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APPAREL RETAILERS
The Gymboree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gymboree audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 15.64% | 41.35x |
| Abercrombie & Fitch | 1.49% | 39.40x |
| Express Outlets | 4.10% | 38.54x |
| Charlotte Russe | 1.75% | 33.49x |
| Hollister | 14.42% | 33.21x |
| Coach | 10.20% | 32.87x |
| Zumiez | 17.44% | 32.59x |
| White House Black Market | 20.34% | 31.45x |
| Banana Republic | 17.85% | 30.87x |
| Express | 21.68% | 30.83x |
Composition Percentage:
The overlap percentage between the Gymboree audience and the Location attribute.
Index: A comparison of the Gymboree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gymboree audience is Mexico Travel.
| Content Affinity | Composition | Index |
| Mexico Travel | 0.07% | 4.87x |
| Mortgages & Insurance | 0.14% | 3.70x |
| US Soccer | 0.21% | 3.64x |
| Child Development | 0.21% | 3.45x |
| Italy Cluster | 0.04% | 3.44x |
| Poland Cluster | 0.14% | 3.43x |
| Canada Consumer Product Cluster | 0.25% | 3.31x |
| Spanish Health & Wellness | 0.14% | 3.25x |
| Chemicals | 0.04% | 3.06x |
| Power Tools | 0.28% | 2.91x |
Composition Percentage:
The overlap percentage between the Gymboree audience and the Content Affinity attribute.
Index: A comparison of the Gymboree audience to the internet population.
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DEMOGRAPHICS
The Gymboree audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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