Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 582.4 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 17.53% | 8.20x |
| Texas Trip Planners | 17.90% | 7.57x |
| Houston Trip Planners | 16.56% | 6.82x |
| Houston Astros Fans | 10.81% | 5.70x |
| Texas Energy Providers | 11.41% | 5.53x |
| Austin Trip Planners | 11.87% | 5.22x |
| Dallas Cowboys Fans | 10.21% | 4.97x |
| Texas AM Aggies Fans | 9.46% | 4.86x |
| Texas State Fairs | 10.97% | 4.82x |
| Houston Activity Researchers | 8.36% | 4.76x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Buckle.
| Location | Composition | Index |
| Buckle | 5.21% | 4.59x |
| Topshop | 0.39% | 4.39x |
| Aeropostale | 4.89% | 4.24x |
| The Childrens Place | 7.37% | 4.22x |
| Jos A. Bank Clothiers | 4.05% | 4.20x |
| Lane Bryant | 3.92% | 4.12x |
| Ann Taylor | 1.82% | 3.96x |
| Charlotte Russe | 3.57% | 3.88x |
| Zumiez | 5.17% | 3.70x |
| Michael Kors | 3.45% | 3.61x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 15.20% | 16.81x |
| Austin Cluster | 8.23% | 14.58x |
| Texas Sporting & Outdoors Cluster | 0.13% | 10.37x |
| Texas Media | 14.45% | 8.95x |
| Northern Texas Cluster | 6.01% | 8.77x |
| Texas University Athletics | 4.09% | 7.81x |
| East Texas Cluster | 1.19% | 4.97x |
| Texas News Cluster | 2.23% | 3.50x |
| Oil & Energy | 0.40% | 3.42x |
| Men's Fashion Shopping | 0.03% | 3.39x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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