Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 576.3 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 16.34% | 6.33x |
| Texas Trip Planners | 16.45% | 5.97x |
| Houston Trip Planners | 15.28% | 5.25x |
| Texas Energy Providers | 11.50% | 4.46x |
| Texas State Fairs | 11.31% | 4.36x |
| Houston Astros Fans | 9.57% | 4.32x |
| Austin Trip Planners | 12.06% | 3.99x |
| Texas AM Aggies Fans | 8.80% | 3.88x |
| Dallas Cowboys Fans | 8.89% | 3.73x |
| Billiards Enthusiasts | 8.61% | 3.38x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.67% | 4.74x |
| Topshop | 0.32% | 4.38x |
| Jos A. Bank Clothiers | 3.84% | 4.25x |
| Lane Bryant | 3.74% | 4.14x |
| The Childrens Place | 5.73% | 4.03x |
| Aeropostale | 3.55% | 3.99x |
| Charlotte Russe | 2.66% | 3.58x |
| Zumiez | 4.39% | 3.57x |
| Gymboree | 2.73% | 3.45x |
| Express Outlets | 0.64% | 3.43x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 13.20% | 14.74x |
| Golf & Boats | 0.01% | 13.87x |
| Austin Cluster | 8.18% | 13.08x |
| Local & Travel England - North Midlands | 0.01% | 8.58x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.27x |
| Texas Media | 13.64% | 8.18x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.97x |
| Northern Texas Cluster | 5.52% | 7.76x |
| Decoration & Fabric | 0.01% | 7.04x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.82x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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