Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 93.4 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 19.13% | 6.99x |
| Texas Longhorn Fans | 15.27% | 6.27x |
| Houston Activity Researchers | 9.56% | 5.74x |
| San Antonio Spurs Fans | 10.74% | 5.47x |
| Texas Trip Planners | 15.77% | 5.37x |
| Austin Trip Planners | 12.58% | 5.34x |
| Houston Trip Planners | 13.59% | 5.18x |
| Houston Astros Fans | 11.41% | 4.96x |
| Billiards Enthusiasts | 12.25% | 4.88x |
| Texas AM Aggies Fans | 11.07% | 4.69x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.13% | 6.33x |
| Abercrombie & Fitch | 0.22% | 4.96x |
| Zara | 0.51% | 4.49x |
| Tommy Bahama | 0.62% | 4.29x |
| Michael Kors | 2.12% | 4.18x |
| The Childrens Place | 5.32% | 4.09x |
| Aeropostale | 3.31% | 3.82x |
| Lane Bryant | 2.92% | 3.82x |
| Zumiez | 2.75% | 3.72x |
| Club Monaco | 0.18% | 3.67x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 13.93% | 12.63x |
| Texas News | 13.93% | 11.58x |
| Texas University Athletics | 5.37% | 9.33x |
| Northern Texas Cluster | 7.55% | 8.56x |
| Texas Media | 14.93% | 5.99x |
| Recreational Motor Sport Enthusiasts | 0.50% | 5.26x |
| Gossip & Entertainment | 0.67% | 5.08x |
| Travel, Food, Fashion & Fitness | 0.50% | 4.80x |
| Mexico Cluster | 1.51% | 4.55x |
| Motorsport Equipment | 0.84% | 4.36x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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