Dstillery Audiences

H-E-B

Audience Size: 421.4 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 421.4 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 19.78% 7.81x
Texas County and Local Fair Visitors 18.63% 7.57x
Houston Trip Planners 18.07% 7.35x
Burger Enthusiast 0.26% 7.30x
Texas Longhorn Fans 16.15% 6.88x
Austin Trip Planners 13.70% 5.88x
Houston Astros Fans 12.89% 5.84x
Texas Energy Providers 12.30% 5.35x
Texas State Fairs 13.74% 5.34x
San Antonio Spurs Fans 10.52% 4.79x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.54% 5.71x
Lane Bryant 4.80% 5.57x
The Childrens Place 8.95% 5.18x
Buckle 5.40% 4.93x
Maurices 0.14% 4.80x
Aeropostale 5.66% 4.71x
Ann Taylor 1.57% 4.66x
Dressbarn 3.30% 4.51x
Jos A. Bank Clothiers 3.73% 4.39x
Michael Kors 4.00% 4.37x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 19.19% 14.91x
Austin Cluster 11.93% 14.05x
Texas Media 18.22% 8.37x
Northern Texas Cluster 8.11% 7.89x
Texas University Athletics 4.70% 7.24x
Sports - Golf, Hunting, Fishing 0.06% 3.97x
East Texas Cluster 1.30% 3.84x
Costumes 0.07% 3.79x
Pre-Built Home Researchers 0.41% 3.75x
Shipping & Logistics 0.06% 3.50x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female