Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 532 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 15.82% | 6.67x |
| Texas Trip Planners | 15.94% | 6.16x |
| Houston Trip Planners | 15.26% | 5.76x |
| Houston Astros Fans | 10.34% | 4.96x |
| Texas Energy Providers | 11.00% | 4.77x |
| Texas State Fairs | 10.57% | 4.51x |
| Billiards Enthusiasts | 10.01% | 4.43x |
| Austin Trip Planners | 11.29% | 4.39x |
| Houston Activity Researchers | 8.84% | 4.28x |
| Dallas Cowboys Fans | 9.31% | 4.24x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.01% | 4.93x |
| Buckle | 6.05% | 4.87x |
| The Childrens Place | 9.66% | 4.68x |
| Ann Taylor | 2.09% | 4.45x |
| Aeropostale | 6.36% | 4.44x |
| Jos A. Bank Clothiers | 4.40% | 4.41x |
| Charlotte Russe | 2.81% | 4.05x |
| Carhartt | 14.65% | 4.01x |
| Zumiez | 6.46% | 3.96x |
| Michael Kors | 4.56% | 3.96x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 13.86% | 17.05x |
| Austin Cluster | 7.77% | 13.65x |
| Texas Sporting & Outdoors Cluster | 0.14% | 13.06x |
| Texas Media | 12.83% | 9.12x |
| Northern Texas Cluster | 5.71% | 9.05x |
| Texas University Athletics | 4.12% | 7.71x |
| East Texas Cluster | 1.30% | 6.17x |
| Oil & Energy | 0.49% | 4.87x |
| Texas News Cluster | 2.18% | 3.84x |
| Pre-Built Home Researchers | 0.54% | 3.62x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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