
Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 121.5 thousand unique devices whose actions qualify for the H-E-B audience.

INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
Interest | Composition | Index |
Texas County and Local Fair Visitors | 15.42% | 6.32x |
Texas Longhorn Fans | 12.98% | 5.71x |
Texas Trip Planners | 16.13% | 5.57x |
Houston Trip Planners | 14.14% | 5.55x |
Austin Trip Planners | 11.95% | 5.36x |
Burger Enthusiast | 8.87% | 4.73x |
Houston Activity Researchers | 7.01% | 4.72x |
Houston Astros Fans | 9.58% | 4.64x |
Texas State Fairs | 10.99% | 4.25x |
San Antonio Spurs Fans | 7.58% | 4.17x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Curious about what else the H-E-B audience is interested in?
Sign Up

APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.
Location | Composition | Index |
Saint Laurent Paris | 0.12% | 5.34x |
The Childrens Place | 6.21% | 4.88x |
Zara | 0.51% | 4.51x |
Lane Bryant | 3.56% | 4.48x |
Ann Taylor | 0.58% | 4.39x |
Zumiez | 3.14% | 4.39x |
Tommy Bahama | 0.62% | 4.36x |
Michael Kors | 2.09% | 4.25x |
Abercrombie & Fitch | 0.21% | 4.24x |
Aeropostale | 3.46% | 4.21x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Want to find more of the H-E-B audience in the real world?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.
Content Affinity | Composition | Index |
Austin Cluster | 9.64% | 12.01x |
Texas News | 11.57% | 10.27x |
Northern Texas Cluster | 6.23% | 7.49x |
Texas Media | 13.56% | 6.35x |
Texas University Athletics | 2.96% | 6.15x |
Vaping | 0.09% | 3.73x |
Grilling | 0.20% | 3.69x |
Music Production | 0.26% | 3.51x |
Corporate Employment Pages | 0.11% | 3.50x |
Watches Retail | 0.13% | 3.36x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Want to see more of the Content Affinities the H-E-B audience visits?
Sign Up

DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the H-E-B audience?
Sign Up