Dstillery Audiences

H-E-B

Audience Size: 174 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 4.80% 6.50x
Texas Activity Researchers 1.90% 6.43x
Austin Trip Planners 8.04% 6.33x
Texas County and Local Fair Visitors 13.57% 5.81x
Houston Trip Planners 6.09% 5.31x
Texas Longhorn Fans 7.91% 4.70x
Texas Trip Planners 6.40% 3.73x
San Antonio Spurs Fans 5.70% 3.54x
Texas AM Aggies Fans 4.93% 3.48x
Texas State Fairs 7.48% 3.10x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Gymboree.

Location Composition Index
Gymboree 3.07% 5.82x
The Childrens Place 2.61% 4.53x
Ann Taylor 0.39% 4.08x
Lane Bryant 1.58% 3.91x
Michael Kors 1.19% 3.88x
Aeropostale 1.95% 3.84x
Hollister 1.25% 3.80x
Express Outlets 0.30% 3.71x
Dressbarn 1.26% 3.64x
Buckle 1.99% 3.62x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 11.84% 13.69x
Austin Cluster 6.31% 10.68x
Texas University Athletics 2.07% 7.86x
Spanish Lifestyle & Health 0.22% 6.85x
Northern Texas Cluster 4.49% 6.19x
Texas Media 7.87% 6.02x
Low Budget Shoppers 0.13% 5.44x
Medical Diagnostics 0.13% 4.41x
Peru Media 0.26% 4.04x
Public Policy Media 0.11% 3.82x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male