Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 152.2 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 7.58% | 7.96x |
| Texas County and Local Fair Visitors | 14.40% | 6.50x |
| Houston Trip Planners | 7.84% | 6.14x |
| Texas Activity Researchers | 7.75% | 6.06x |
| Houston Activity Researchers | 8.69% | 5.62x |
| Texas Longhorn Fans | 6.73% | 4.51x |
| Dallas Mavericks Fans | 5.96% | 4.15x |
| Wireless Headphone Researchers | 0.17% | 3.74x |
| Texas Trip Planners | 8.26% | 3.73x |
| Texas State Fairs | 9.03% | 3.66x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 4.36% | 9.30x |
| The Childrens Place | 1.41% | 6.47x |
| Lane Bryant | 1.24% | 5.65x |
| Michael Kors | 1.15% | 5.46x |
| Aeropostale | 1.62% | 4.61x |
| Express | 1.79% | 4.46x |
| Journeys | 2.37% | 4.34x |
| Buckle | 1.63% | 4.30x |
| Hollister | 0.79% | 4.25x |
| Jos A. Bank Clothiers | 0.65% | 4.20x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 9.71% | 12.64x |
| Austin Cluster | 5.54% | 12.04x |
| Texas University Athletics | 2.39% | 9.60x |
| Texas Media | 8.60% | 7.09x |
| Northern Texas Cluster | 4.51% | 7.02x |
| Low Budget Shoppers | 0.13% | 5.44x |
| Medical Diagnostics | 0.10% | 3.98x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.19% | 3.87x |
| Public Policy Media | 0.11% | 3.82x |
| Vaping | 0.09% | 3.73x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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