Dstillery Audiences

H-E-B

Audience Size: 152.2 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 152.2 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 7.58% 7.96x
Texas County and Local Fair Visitors 14.40% 6.50x
Houston Trip Planners 7.84% 6.14x
Texas Activity Researchers 7.75% 6.06x
Houston Activity Researchers 8.69% 5.62x
Texas Longhorn Fans 6.73% 4.51x
Dallas Mavericks Fans 5.96% 4.15x
Wireless Headphone Researchers 0.17% 3.74x
Texas Trip Planners 8.26% 3.73x
Texas State Fairs 9.03% 3.66x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Gymboree.

Location Composition Index
Gymboree 4.36% 9.30x
The Childrens Place 1.41% 6.47x
Lane Bryant 1.24% 5.65x
Michael Kors 1.15% 5.46x
Aeropostale 1.62% 4.61x
Express 1.79% 4.46x
Journeys 2.37% 4.34x
Buckle 1.63% 4.30x
Hollister 0.79% 4.25x
Jos A. Bank Clothiers 0.65% 4.20x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 9.71% 12.64x
Austin Cluster 5.54% 12.04x
Texas University Athletics 2.39% 9.60x
Texas Media 8.60% 7.09x
Northern Texas Cluster 4.51% 7.02x
Low Budget Shoppers 0.13% 5.44x
Medical Diagnostics 0.10% 3.98x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.19% 3.87x
Public Policy Media 0.11% 3.82x
Vaping 0.09% 3.73x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male