Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 410.9 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 18.60% | 6.64x |
| Houston Trip Planners | 15.90% | 6.15x |
| Houston Activity Researchers | 8.74% | 5.48x |
| Houston Astros Fans | 10.02% | 5.26x |
| Texas Energy Providers | 11.56% | 5.13x |
| Texas Longhorn Fans | 10.73% | 4.87x |
| Texas Trip Planners | 15.07% | 4.84x |
| Austin Trip Planners | 10.09% | 4.39x |
| Billiards Enthusiasts | 8.88% | 3.93x |
| Texas AM Aggies Fans | 8.36% | 3.91x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.21% | 3.16x |
| Abercrombie & Fitch | 0.38% | 2.74x |
| The Childrens Place | 7.32% | 2.46x |
| Aeropostale | 4.70% | 2.41x |
| Tommy Bahama | 0.83% | 2.37x |
| Ann Taylor | 0.82% | 2.35x |
| Lane Bryant | 4.40% | 2.23x |
| Michael Kors | 2.79% | 2.23x |
| Madewell | 1.16% | 2.22x |
| Zumiez | 3.84% | 2.18x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 11.96% | 10.14x |
| Austin Cluster | 8.24% | 8.82x |
| Texas Media | 15.54% | 6.68x |
| Northern Texas Cluster | 5.50% | 6.68x |
| Texas University Athletics | 3.41% | 6.39x |
| Parenting & Children's Activities | 0.07% | 4.71x |
| Spanish Health & Wellness | 0.21% | 4.63x |
| Vaping | 0.09% | 3.73x |
| Custom Printing | 0.05% | 3.51x |
| East Texas Cluster | 0.95% | 3.29x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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