Dstillery Audiences

H-E-B

Audience Size: 297.7 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 297.7 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 7.36% 7.01x
Texas County and Local Fair Visitors 16.54% 6.22x
Texas Activity Researchers 3.10% 5.92x
Austin Trip Planners 7.82% 5.74x
Houston Trip Planners 14.02% 5.10x
Texas Energy Providers 11.12% 4.63x
Texas Trip Planners 15.03% 4.27x
Texas Longhorn Fans 8.25% 4.25x
Burger Enthusiast 7.28% 4.03x
Houston Astros Fans 6.16% 3.85x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.32% 3.23x
Abercrombie & Fitch 0.59% 3.10x
The Childrens Place 10.80% 2.57x
Ann Taylor 1.25% 2.53x
Michael Kors 4.24% 2.43x
Aeropostale 6.85% 2.40x
Tommy Bahama 1.06% 2.38x
Zara 0.94% 2.36x
Zumiez 5.70% 2.30x
Kate Spade 1.95% 2.29x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 11.12% 10.96x
Austin Cluster 6.86% 9.24x
Texas Media 13.48% 7.79x
Texas University Athletics 2.40% 6.76x
Northern Texas Cluster 5.54% 6.14x
Aid Groups 0.12% 4.71x
Travel, Food, Fashion & Fitness 0.19% 3.95x
Vaping 0.09% 3.73x
Low Budget Shoppers 0.08% 3.70x
East Texas Cluster 0.89% 3.43x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female