Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 532.4 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 12.64% | 7.41x |
| Texas Trip Planners | 11.26% | 6.87x |
| Texas Energy Providers | 7.65% | 5.26x |
| Texas AM Aggies Fans | 5.90% | 5.02x |
| Houston Astros Fans | 5.88% | 4.83x |
| Austin Trip Planners | 7.85% | 4.43x |
| Houston Activity Researchers | 5.65% | 4.37x |
| Billiards Enthusiasts | 6.02% | 4.16x |
| Dallas Cowboys Fans | 5.59% | 4.13x |
| San Antonio Spurs Fans | 4.10% | 3.77x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.25% | 5.46x |
| Buckle | 3.40% | 5.16x |
| Jos A. Bank Clothiers | 4.08% | 4.43x |
| Lane Bryant | 3.75% | 4.35x |
| Carhartt | 5.27% | 3.90x |
| Bonobos | 0.66% | 3.85x |
| The Childrens Place | 3.95% | 3.80x |
| Coach | 3.55% | 3.74x |
| Gymboree | 1.97% | 3.60x |
| Express Outlets | 0.50% | 3.59x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 11.03% | 15.56x |
| Austin Cluster | 6.05% | 10.88x |
| Northern Texas Cluster | 5.21% | 9.37x |
| Texas Media | 13.38% | 9.22x |
| Local & Travel England - North Midlands | 0.01% | 8.58x |
| Decoration & Fabric | 0.02% | 8.37x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.27x |
| Texas Sporting & Outdoors Cluster | 0.18% | 8.23x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 8.11x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.97x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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