Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 121.5 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 15.42% | 6.32x |
| Texas Longhorn Fans | 12.98% | 5.71x |
| Texas Trip Planners | 16.13% | 5.57x |
| Houston Trip Planners | 14.14% | 5.55x |
| Austin Trip Planners | 11.95% | 5.36x |
| Burger Enthusiast | 8.87% | 4.73x |
| Houston Activity Researchers | 7.01% | 4.72x |
| Houston Astros Fans | 9.58% | 4.64x |
| Texas State Fairs | 10.99% | 4.25x |
| San Antonio Spurs Fans | 7.58% | 4.17x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.12% | 5.34x |
| The Childrens Place | 6.21% | 4.88x |
| Zara | 0.51% | 4.51x |
| Lane Bryant | 3.56% | 4.48x |
| Ann Taylor | 0.58% | 4.39x |
| Zumiez | 3.14% | 4.39x |
| Tommy Bahama | 0.62% | 4.36x |
| Michael Kors | 2.09% | 4.25x |
| Abercrombie & Fitch | 0.21% | 4.24x |
| Aeropostale | 3.46% | 4.21x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 9.64% | 12.01x |
| Texas News | 11.57% | 10.27x |
| Northern Texas Cluster | 6.23% | 7.49x |
| Texas Media | 13.56% | 6.35x |
| Texas University Athletics | 2.96% | 6.15x |
| Vaping | 0.09% | 3.73x |
| Grilling | 0.20% | 3.69x |
| Music Production | 0.26% | 3.51x |
| Corporate Employment Pages | 0.11% | 3.50x |
| Watches Retail | 0.13% | 3.36x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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