Dstillery Audiences

H-E-B

Audience Size: 488.1 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 488.1 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 10.01% 6.44x
Texas Trip Planners 9.52% 6.02x
Texas AM Aggies Fans 5.18% 4.73x
Texas Energy Providers 6.32% 4.69x
Austin Trip Planners 7.08% 4.49x
Houston Astros Fans 4.37% 4.06x
Houston Activity Researchers 4.29% 4.05x
Dallas Cowboys Fans 4.83% 3.82x
Billiards Enthusiasts 4.95% 3.80x
Southern Central Voters 3.96% 3.62x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Buckle.

Location Composition Index
Buckle 1.57% 5.25x
Topshop 0.10% 5.18x
Jos A. Bank Clothiers 3.33% 4.90x
Coach 4.15% 4.84x
Lane Bryant 3.72% 4.75x
Aeropostale 1.94% 4.38x
Carhartt 9.19% 4.27x
Dressbarn 2.79% 4.23x
Bonobos 0.31% 4.15x
Tommy Bahama 1.36% 3.93x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 8.46% 14.71x
Austin Cluster 5.59% 11.74x
Northern Texas Cluster 4.27% 9.41x
Texas Media 9.42% 8.38x
Texas University Athletics 3.45% 7.61x
East Texas Cluster 0.76% 4.76x
Oil & Energy 0.50% 4.64x
Pre-Built Home Researchers 0.56% 2.84x
Mexico Cluster 0.73% 2.52x
Fox News Content Consumers 1.42% 2.34x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female