Dstillery Audiences

H-E-B

Audience Size: 576.3 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 576.3 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 16.34% 6.33x
Texas Trip Planners 16.45% 5.97x
Houston Trip Planners 15.28% 5.25x
Texas Energy Providers 11.50% 4.46x
Texas State Fairs 11.31% 4.36x
Houston Astros Fans 9.57% 4.32x
Austin Trip Planners 12.06% 3.99x
Texas AM Aggies Fans 8.80% 3.88x
Dallas Cowboys Fans 8.89% 3.73x
Billiards Enthusiasts 8.61% 3.38x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Buckle.

Location Composition Index
Buckle 4.67% 4.74x
Topshop 0.32% 4.38x
Jos A. Bank Clothiers 3.84% 4.25x
Lane Bryant 3.74% 4.14x
The Childrens Place 5.73% 4.03x
Aeropostale 3.55% 3.99x
Charlotte Russe 2.66% 3.58x
Zumiez 4.39% 3.57x
Gymboree 2.73% 3.45x
Express Outlets 0.64% 3.43x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 13.20% 14.74x
Golf & Boats 0.01% 13.87x
Austin Cluster 8.18% 13.08x
Local & Travel England - North Midlands 0.01% 8.58x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.27x
Texas Media 13.64% 8.18x
Home Décor, Furniture, & Decorating 0.01% 7.97x
Northern Texas Cluster 5.52% 7.76x
Decoration & Fabric 0.01% 7.04x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.82x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female