Dstillery Audiences

H-E-B

Audience Size: 357.7 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 357.7 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 9.05% 6.20x
Texas Trip Planners 9.41% 6.13x
Texas Energy Providers 6.30% 5.00x
Texas AM Aggies Fans 5.13% 4.58x
Austin Trip Planners 6.34% 4.50x
Houston Astros Fans 4.22% 4.27x
San Antonio Spurs Fans 3.45% 3.92x
Southern Central Voters 4.37% 3.91x
Dallas Cowboys Fans 4.63% 3.82x
Houston Activity Researchers 3.88% 3.70x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Aeropostale.

Location Composition Index
Aeropostale 2.39% 5.45x
Coach 4.14% 5.38x
Jos A. Bank Clothiers 2.42% 4.96x
LOFT 2.34% 4.61x
Lane Bryant 2.62% 4.34x
Gap 4.84% 4.22x
Dressbarn 2.28% 4.18x
REI 1.41% 4.02x
The Childrens Place 2.85% 3.90x
Carhartt 10.69% 3.83x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 7.81% 15.72x
Austin Cluster 5.01% 12.78x
Texas Sporting & Outdoors Cluster 0.23% 11.34x
Northern Texas Cluster 4.34% 11.18x
Texas Media 7.74% 8.90x
Texas University Athletics 3.01% 8.18x
East Texas Cluster 0.55% 4.17x
Cigars 0.09% 3.84x
Mexico Cluster 0.79% 3.04x
Oil & Energy 0.26% 3.00x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female