Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 488.1 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 10.01% | 6.44x |
| Texas Trip Planners | 9.52% | 6.02x |
| Texas AM Aggies Fans | 5.18% | 4.73x |
| Texas Energy Providers | 6.32% | 4.69x |
| Austin Trip Planners | 7.08% | 4.49x |
| Houston Astros Fans | 4.37% | 4.06x |
| Houston Activity Researchers | 4.29% | 4.05x |
| Dallas Cowboys Fans | 4.83% | 3.82x |
| Billiards Enthusiasts | 4.95% | 3.80x |
| Southern Central Voters | 3.96% | 3.62x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Buckle.
| Location | Composition | Index |
| Buckle | 1.57% | 5.25x |
| Topshop | 0.10% | 5.18x |
| Jos A. Bank Clothiers | 3.33% | 4.90x |
| Coach | 4.15% | 4.84x |
| Lane Bryant | 3.72% | 4.75x |
| Aeropostale | 1.94% | 4.38x |
| Carhartt | 9.19% | 4.27x |
| Dressbarn | 2.79% | 4.23x |
| Bonobos | 0.31% | 4.15x |
| Tommy Bahama | 1.36% | 3.93x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 8.46% | 14.71x |
| Austin Cluster | 5.59% | 11.74x |
| Northern Texas Cluster | 4.27% | 9.41x |
| Texas Media | 9.42% | 8.38x |
| Texas University Athletics | 3.45% | 7.61x |
| East Texas Cluster | 0.76% | 4.76x |
| Oil & Energy | 0.50% | 4.64x |
| Pre-Built Home Researchers | 0.56% | 2.84x |
| Mexico Cluster | 0.73% | 2.52x |
| Fox News Content Consumers | 1.42% | 2.34x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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