Dstillery Audiences

H-E-B

Audience Size: 93.4 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 93.4 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 19.13% 6.99x
Texas Longhorn Fans 15.27% 6.27x
Houston Activity Researchers 9.56% 5.74x
San Antonio Spurs Fans 10.74% 5.47x
Texas Trip Planners 15.77% 5.37x
Austin Trip Planners 12.58% 5.34x
Houston Trip Planners 13.59% 5.18x
Houston Astros Fans 11.41% 4.96x
Billiards Enthusiasts 12.25% 4.88x
Texas AM Aggies Fans 11.07% 4.69x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.13% 6.33x
Abercrombie & Fitch 0.22% 4.96x
Zara 0.51% 4.49x
Tommy Bahama 0.62% 4.29x
Michael Kors 2.12% 4.18x
The Childrens Place 5.32% 4.09x
Aeropostale 3.31% 3.82x
Lane Bryant 2.92% 3.82x
Zumiez 2.75% 3.72x
Club Monaco 0.18% 3.67x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 13.93% 12.63x
Texas News 13.93% 11.58x
Texas University Athletics 5.37% 9.33x
Northern Texas Cluster 7.55% 8.56x
Texas Media 14.93% 5.99x
Recreational Motor Sport Enthusiasts 0.50% 5.26x
Gossip & Entertainment 0.67% 5.08x
Travel, Food, Fashion & Fitness 0.50% 4.80x
Mexico Cluster 1.51% 4.55x
Motorsport Equipment 0.84% 4.36x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female