Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 421.4 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 19.78% | 7.81x |
| Texas County and Local Fair Visitors | 18.63% | 7.57x |
| Houston Trip Planners | 18.07% | 7.35x |
| Burger Enthusiast | 0.26% | 7.30x |
| Texas Longhorn Fans | 16.15% | 6.88x |
| Austin Trip Planners | 13.70% | 5.88x |
| Houston Astros Fans | 12.89% | 5.84x |
| Texas Energy Providers | 12.30% | 5.35x |
| Texas State Fairs | 13.74% | 5.34x |
| San Antonio Spurs Fans | 10.52% | 4.79x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.54% | 5.71x |
| Lane Bryant | 4.80% | 5.57x |
| The Childrens Place | 8.95% | 5.18x |
| Buckle | 5.40% | 4.93x |
| Maurices | 0.14% | 4.80x |
| Aeropostale | 5.66% | 4.71x |
| Ann Taylor | 1.57% | 4.66x |
| Dressbarn | 3.30% | 4.51x |
| Jos A. Bank Clothiers | 3.73% | 4.39x |
| Michael Kors | 4.00% | 4.37x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 19.19% | 14.91x |
| Austin Cluster | 11.93% | 14.05x |
| Texas Media | 18.22% | 8.37x |
| Northern Texas Cluster | 8.11% | 7.89x |
| Texas University Athletics | 4.70% | 7.24x |
| Sports - Golf, Hunting, Fishing | 0.06% | 3.97x |
| East Texas Cluster | 1.30% | 3.84x |
| Costumes | 0.07% | 3.79x |
| Pre-Built Home Researchers | 0.41% | 3.75x |
| Shipping & Logistics | 0.06% | 3.50x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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