Dstillery Audiences

H-E-B

Audience Size: 275.9 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 275.9 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 21.04% 7.84x
Texas Longhorn Fans 17.71% 7.30x
Houston Trip Planners 18.55% 7.29x
Texas Trip Planners 20.03% 6.89x
Houston Astros Fans 14.25% 6.83x
Austin Trip Planners 15.39% 6.50x
San Antonio Spurs Fans 12.23% 5.94x
Houston Activity Researchers 12.10% 5.92x
Texas Energy Providers 14.00% 5.68x
Texas AM Aggies Fans 12.35% 5.14x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Maurices.

Location Composition Index
Maurices 1.53% 5.62x
Lane Bryant 3.45% 5.61x
The Childrens Place 5.99% 5.26x
Abercrombie & Fitch 0.29% 4.95x
Tommy Bahama 0.78% 4.51x
Aeropostale 3.44% 4.48x
Buckle 3.25% 4.45x
Carhartt 26.46% 4.40x
Ann Taylor 0.82% 4.36x
Jos A. Bank Clothiers 2.58% 4.25x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 14.67% 12.32x
Texas News 19.86% 11.99x
Texas University Athletics 6.07% 7.96x
Texas Media 22.18% 7.68x
Northern Texas Cluster 10.33% 7.54x
Oil & Energy 0.42% 4.82x
Phone & Computer Game Downloaders 0.25% 4.49x
East Texas Cluster 2.19% 4.46x
Spanish Lifestyle & Health 0.30% 3.71x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.29x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male