Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 251.3 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 20.44% | 6.62x |
| Houston Trip Planners | 16.78% | 5.82x |
| Houston Activity Researchers | 9.97% | 5.70x |
| Texas Longhorn Fans | 13.31% | 5.65x |
| Texas Trip Planners | 17.45% | 5.16x |
| Austin Trip Planners | 12.99% | 5.04x |
| Texas Energy Providers | 13.03% | 4.92x |
| Houston Astros Fans | 10.08% | 4.84x |
| Billiards Enthusiasts | 10.99% | 4.36x |
| San Antonio Spurs Fans | 7.83% | 4.30x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.10% | 4.57x |
| Abercrombie & Fitch | 0.18% | 4.36x |
| Ann Taylor | 0.29% | 2.54x |
| Michael Kors | 1.05% | 2.51x |
| Tommy Bahama | 0.32% | 2.45x |
| Kate Spade | 0.56% | 2.45x |
| Aeropostale | 1.60% | 2.43x |
| The Childrens Place | 2.45% | 2.38x |
| Lane Bryant | 1.38% | 2.26x |
| Zumiez | 1.30% | 2.21x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 13.24% | 10.73x |
| Austin Cluster | 11.17% | 10.08x |
| Texas University Athletics | 4.81% | 7.86x |
| Northern Texas Cluster | 6.21% | 6.75x |
| Texas Media | 17.59% | 6.63x |
| Custom Printing | 0.11% | 4.48x |
| Shoes & Accessories | 0.07% | 3.78x |
| Vaping | 0.09% | 3.73x |
| Poland Cluster | 0.14% | 3.67x |
| Texas News Cluster | 1.72% | 3.62x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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