Dstillery Audiences

H-E-B

Audience Size: 532.4 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 532.4 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 12.64% 7.41x
Texas Trip Planners 11.26% 6.87x
Texas Energy Providers 7.65% 5.26x
Texas AM Aggies Fans 5.90% 5.02x
Houston Astros Fans 5.88% 4.83x
Austin Trip Planners 7.85% 4.43x
Houston Activity Researchers 5.65% 4.37x
Billiards Enthusiasts 6.02% 4.16x
Dallas Cowboys Fans 5.59% 4.13x
San Antonio Spurs Fans 4.10% 3.77x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Topshop.

Location Composition Index
Topshop 0.25% 5.46x
Buckle 3.40% 5.16x
Jos A. Bank Clothiers 4.08% 4.43x
Lane Bryant 3.75% 4.35x
Carhartt 5.27% 3.90x
Bonobos 0.66% 3.85x
The Childrens Place 3.95% 3.80x
Coach 3.55% 3.74x
Gymboree 1.97% 3.60x
Express Outlets 0.50% 3.59x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 11.03% 15.56x
Austin Cluster 6.05% 10.88x
Northern Texas Cluster 5.21% 9.37x
Texas Media 13.38% 9.22x
Local & Travel England - North Midlands 0.01% 8.58x
Decoration & Fabric 0.02% 8.37x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.27x
Texas Sporting & Outdoors Cluster 0.18% 8.23x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 8.11x
Home Décor, Furniture, & Decorating 0.01% 7.97x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female