Dstillery Audiences

H-E-B

Audience Size: 194.9 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 194.9 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 19.52% 7.28x
Texas Longhorn Fans 16.84% 7.22x
Texas Trip Planners 17.75% 6.69x
Houston Trip Planners 16.94% 6.59x
Houston Astros Fans 13.99% 6.41x
Austin Trip Planners 12.76% 5.57x
Burger Enthusiast 10.83% 5.37x
Texas Energy Providers 12.39% 5.34x
Houston Activity Researchers 10.67% 5.31x
San Antonio Spurs Fans 10.40% 5.22x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.54% 6.00x
Zara 0.46% 5.12x
Saint Laurent Paris 0.08% 4.97x
The Childrens Place 4.29% 4.51x
Lane Bryant 3.10% 4.43x
Michael Kors 1.34% 4.27x
Aeropostale 2.27% 4.14x
Tommy Bahama 0.50% 3.91x
Jos A. Bank Clothiers 1.97% 3.74x
Hollister 1.30% 3.69x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 13.78% 11.34x
Texas News 17.43% 11.04x
Northern Texas Cluster 9.17% 7.22x
Texas University Athletics 5.52% 6.98x
East Texas Cluster 2.90% 6.22x
Texas Media 20.48% 6.18x
Texas News Cluster 2.73% 4.34x
Phone & Computer Game Downloaders 0.19% 3.65x
Fox News Content Consumers 2.68% 3.55x
Aid Groups 0.11% 3.38x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male