Dstillery Audiences

H-E-B

Audience Size: 251.3 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 251.3 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 20.44% 6.62x
Houston Trip Planners 16.78% 5.82x
Houston Activity Researchers 9.97% 5.70x
Texas Longhorn Fans 13.31% 5.65x
Texas Trip Planners 17.45% 5.16x
Austin Trip Planners 12.99% 5.04x
Texas Energy Providers 13.03% 4.92x
Houston Astros Fans 10.08% 4.84x
Billiards Enthusiasts 10.99% 4.36x
San Antonio Spurs Fans 7.83% 4.30x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.10% 4.57x
Abercrombie & Fitch 0.18% 4.36x
Ann Taylor 0.29% 2.54x
Michael Kors 1.05% 2.51x
Tommy Bahama 0.32% 2.45x
Kate Spade 0.56% 2.45x
Aeropostale 1.60% 2.43x
The Childrens Place 2.45% 2.38x
Lane Bryant 1.38% 2.26x
Zumiez 1.30% 2.21x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 13.24% 10.73x
Austin Cluster 11.17% 10.08x
Texas University Athletics 4.81% 7.86x
Northern Texas Cluster 6.21% 6.75x
Texas Media 17.59% 6.63x
Custom Printing 0.11% 4.48x
Shoes & Accessories 0.07% 3.78x
Vaping 0.09% 3.73x
Poland Cluster 0.14% 3.67x
Texas News Cluster 1.72% 3.62x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male