Dstillery Audiences

H-E-B

Audience Size: 121.5 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 121.5 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 15.42% 6.32x
Texas Longhorn Fans 12.98% 5.71x
Texas Trip Planners 16.13% 5.57x
Houston Trip Planners 14.14% 5.55x
Austin Trip Planners 11.95% 5.36x
Burger Enthusiast 8.87% 4.73x
Houston Activity Researchers 7.01% 4.72x
Houston Astros Fans 9.58% 4.64x
Texas State Fairs 10.99% 4.25x
San Antonio Spurs Fans 7.58% 4.17x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.12% 5.34x
The Childrens Place 6.21% 4.88x
Zara 0.51% 4.51x
Lane Bryant 3.56% 4.48x
Ann Taylor 0.58% 4.39x
Zumiez 3.14% 4.39x
Tommy Bahama 0.62% 4.36x
Michael Kors 2.09% 4.25x
Abercrombie & Fitch 0.21% 4.24x
Aeropostale 3.46% 4.21x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 9.64% 12.01x
Texas News 11.57% 10.27x
Northern Texas Cluster 6.23% 7.49x
Texas Media 13.56% 6.35x
Texas University Athletics 2.96% 6.15x
Vaping 0.09% 3.73x
Grilling 0.20% 3.69x
Music Production 0.26% 3.51x
Corporate Employment Pages 0.11% 3.50x
Watches Retail 0.13% 3.36x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male