Dstillery Audiences

H-E-B

Audience Size: 183.2 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 183.2 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 9.59% 7.74x
Texas Trip Planners 9.52% 7.28x
Texas Energy Providers 5.56% 5.77x
Austin Trip Planners 5.83% 5.04x
Texas AM Aggies Fans 4.86% 4.93x
Houston Astros Fans 4.95% 4.81x
Billiards Enthusiasts 5.23% 4.67x
Southern Central Voters 4.06% 4.23x
Dallas Cowboys Fans 4.80% 4.19x
San Antonio Spurs Fans 3.69% 4.02x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Aeropostale.

Location Composition Index
Aeropostale 1.95% 7.35x
Coach 2.47% 6.35x
Lane Bryant 1.65% 5.28x
Columbia 0.35% 4.79x
Gap 3.02% 4.44x
LOFT 1.01% 4.26x
Talbots 1.17% 4.25x
Hugo Boss 0.35% 4.10x
REI 1.26% 4.09x
Dressbarn 1.13% 3.97x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 8.25% 16.43x
Texas Media 8.72% 11.43x
Austin Cluster 4.26% 10.28x
Northern Texas Cluster 3.63% 9.69x
Texas University Athletics 2.79% 8.02x
Oil & Energy 0.48% 5.44x
East Texas Cluster 0.38% 3.07x
Mexico Cluster 0.66% 2.72x
Texas News Cluster 1.16% 2.57x
Pre-Built Home Researchers 0.47% 2.52x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female