Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 183.2 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 9.59% | 7.74x |
| Texas Trip Planners | 9.52% | 7.28x |
| Texas Energy Providers | 5.56% | 5.77x |
| Austin Trip Planners | 5.83% | 5.04x |
| Texas AM Aggies Fans | 4.86% | 4.93x |
| Houston Astros Fans | 4.95% | 4.81x |
| Billiards Enthusiasts | 5.23% | 4.67x |
| Southern Central Voters | 4.06% | 4.23x |
| Dallas Cowboys Fans | 4.80% | 4.19x |
| San Antonio Spurs Fans | 3.69% | 4.02x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 1.95% | 7.35x |
| Coach | 2.47% | 6.35x |
| Lane Bryant | 1.65% | 5.28x |
| Columbia | 0.35% | 4.79x |
| Gap | 3.02% | 4.44x |
| LOFT | 1.01% | 4.26x |
| Talbots | 1.17% | 4.25x |
| Hugo Boss | 0.35% | 4.10x |
| REI | 1.26% | 4.09x |
| Dressbarn | 1.13% | 3.97x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 8.25% | 16.43x |
| Texas Media | 8.72% | 11.43x |
| Austin Cluster | 4.26% | 10.28x |
| Northern Texas Cluster | 3.63% | 9.69x |
| Texas University Athletics | 2.79% | 8.02x |
| Oil & Energy | 0.48% | 5.44x |
| East Texas Cluster | 0.38% | 3.07x |
| Mexico Cluster | 0.66% | 2.72x |
| Texas News Cluster | 1.16% | 2.57x |
| Pre-Built Home Researchers | 0.47% | 2.52x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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