Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 297.7 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 7.36% | 7.01x |
| Texas County and Local Fair Visitors | 16.54% | 6.22x |
| Texas Activity Researchers | 3.10% | 5.92x |
| Austin Trip Planners | 7.82% | 5.74x |
| Houston Trip Planners | 14.02% | 5.10x |
| Texas Energy Providers | 11.12% | 4.63x |
| Texas Trip Planners | 15.03% | 4.27x |
| Texas Longhorn Fans | 8.25% | 4.25x |
| Burger Enthusiast | 7.28% | 4.03x |
| Houston Astros Fans | 6.16% | 3.85x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.32% | 3.23x |
| Abercrombie & Fitch | 0.59% | 3.10x |
| The Childrens Place | 10.80% | 2.57x |
| Ann Taylor | 1.25% | 2.53x |
| Michael Kors | 4.24% | 2.43x |
| Aeropostale | 6.85% | 2.40x |
| Tommy Bahama | 1.06% | 2.38x |
| Zara | 0.94% | 2.36x |
| Zumiez | 5.70% | 2.30x |
| Kate Spade | 1.95% | 2.29x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 11.12% | 10.96x |
| Austin Cluster | 6.86% | 9.24x |
| Texas Media | 13.48% | 7.79x |
| Texas University Athletics | 2.40% | 6.76x |
| Northern Texas Cluster | 5.54% | 6.14x |
| Aid Groups | 0.12% | 4.71x |
| Travel, Food, Fashion & Fitness | 0.19% | 3.95x |
| Vaping | 0.09% | 3.73x |
| Low Budget Shoppers | 0.08% | 3.70x |
| East Texas Cluster | 0.89% | 3.43x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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