Dstillery Audiences

H-E-B

Audience Size: 582.4 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 582.4 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 17.53% 8.20x
Texas Trip Planners 17.90% 7.57x
Houston Trip Planners 16.56% 6.82x
Houston Astros Fans 10.81% 5.70x
Texas Energy Providers 11.41% 5.53x
Austin Trip Planners 11.87% 5.22x
Dallas Cowboys Fans 10.21% 4.97x
Texas AM Aggies Fans 9.46% 4.86x
Texas State Fairs 10.97% 4.82x
Houston Activity Researchers 8.36% 4.76x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Buckle.

Location Composition Index
Buckle 5.21% 4.59x
Topshop 0.39% 4.39x
Aeropostale 4.89% 4.24x
The Childrens Place 7.37% 4.22x
Jos A. Bank Clothiers 4.05% 4.20x
Lane Bryant 3.92% 4.12x
Ann Taylor 1.82% 3.96x
Charlotte Russe 3.57% 3.88x
Zumiez 5.17% 3.70x
Michael Kors 3.45% 3.61x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 15.20% 16.81x
Austin Cluster 8.23% 14.58x
Texas Sporting & Outdoors Cluster 0.13% 10.37x
Texas Media 14.45% 8.95x
Northern Texas Cluster 6.01% 8.77x
Texas University Athletics 4.09% 7.81x
East Texas Cluster 1.19% 4.97x
Texas News Cluster 2.23% 3.50x
Oil & Energy 0.40% 3.42x
Men's Fashion Shopping 0.03% 3.39x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female