Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 490.5 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 15.85% | 7.40x |
| Texas Trip Planners | 16.22% | 7.06x |
| Houston Trip Planners | 15.56% | 6.81x |
| Texas Longhorn Fans | 10.33% | 5.91x |
| Houston Astros Fans | 10.79% | 5.38x |
| Texas Energy Providers | 9.65% | 4.90x |
| Austin Trip Planners | 11.20% | 4.88x |
| Texas State Fairs | 10.36% | 4.70x |
| Houston Activity Researchers | 8.07% | 4.43x |
| San Antonio Spurs Fans | 8.80% | 4.33x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 4.74% | 4.91x |
| Buckle | 5.62% | 4.68x |
| The Childrens Place | 9.12% | 4.68x |
| Ann Taylor | 1.79% | 4.41x |
| Aeropostale | 5.89% | 4.36x |
| Jos A. Bank Clothiers | 4.06% | 4.23x |
| Abercrombie & Fitch | 0.92% | 4.09x |
| Carhartt | 18.09% | 4.05x |
| Michael Kors | 4.27% | 4.04x |
| Dressbarn | 3.44% | 4.03x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 16.72% | 16.81x |
| Austin Cluster | 8.51% | 13.74x |
| Northern Texas Cluster | 6.82% | 9.09x |
| Texas Media | 14.42% | 8.82x |
| Texas University Athletics | 4.29% | 7.80x |
| East Texas Cluster | 1.14% | 4.58x |
| Oil & Energy | 0.32% | 3.54x |
| Cuba & Mexico Media | 0.09% | 3.32x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.29x |
| Tattoos & Costumes | 0.05% | 3.11x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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