Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 275.9 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 21.04% | 7.84x |
| Texas Longhorn Fans | 17.71% | 7.30x |
| Houston Trip Planners | 18.55% | 7.29x |
| Texas Trip Planners | 20.03% | 6.89x |
| Houston Astros Fans | 14.25% | 6.83x |
| Austin Trip Planners | 15.39% | 6.50x |
| San Antonio Spurs Fans | 12.23% | 5.94x |
| Houston Activity Researchers | 12.10% | 5.92x |
| Texas Energy Providers | 14.00% | 5.68x |
| Texas AM Aggies Fans | 12.35% | 5.14x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Curious about what else the H-E-B audience is interested in?
Sign Up
APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.53% | 5.62x |
| Lane Bryant | 3.45% | 5.61x |
| The Childrens Place | 5.99% | 5.26x |
| Abercrombie & Fitch | 0.29% | 4.95x |
| Tommy Bahama | 0.78% | 4.51x |
| Aeropostale | 3.44% | 4.48x |
| Buckle | 3.25% | 4.45x |
| Carhartt | 26.46% | 4.40x |
| Ann Taylor | 0.82% | 4.36x |
| Jos A. Bank Clothiers | 2.58% | 4.25x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Want to find more of the H-E-B audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 14.67% | 12.32x |
| Texas News | 19.86% | 11.99x |
| Texas University Athletics | 6.07% | 7.96x |
| Texas Media | 22.18% | 7.68x |
| Northern Texas Cluster | 10.33% | 7.54x |
| Oil & Energy | 0.42% | 4.82x |
| Phone & Computer Game Downloaders | 0.25% | 4.49x |
| East Texas Cluster | 2.19% | 4.46x |
| Spanish Lifestyle & Health | 0.30% | 3.71x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.29x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Want to see more of the Content Affinities the H-E-B audience visits?
Sign Up
DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the H-E-B audience?
Sign Up