Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 4.80% | 6.50x |
| Texas Activity Researchers | 1.90% | 6.43x |
| Austin Trip Planners | 8.04% | 6.33x |
| Texas County and Local Fair Visitors | 13.57% | 5.81x |
| Houston Trip Planners | 6.09% | 5.31x |
| Texas Longhorn Fans | 7.91% | 4.70x |
| Texas Trip Planners | 6.40% | 3.73x |
| San Antonio Spurs Fans | 5.70% | 3.54x |
| Texas AM Aggies Fans | 4.93% | 3.48x |
| Texas State Fairs | 7.48% | 3.10x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 3.07% | 5.82x |
| The Childrens Place | 2.61% | 4.53x |
| Ann Taylor | 0.39% | 4.08x |
| Lane Bryant | 1.58% | 3.91x |
| Michael Kors | 1.19% | 3.88x |
| Aeropostale | 1.95% | 3.84x |
| Hollister | 1.25% | 3.80x |
| Express Outlets | 0.30% | 3.71x |
| Dressbarn | 1.26% | 3.64x |
| Buckle | 1.99% | 3.62x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 11.84% | 13.69x |
| Austin Cluster | 6.31% | 10.68x |
| Texas University Athletics | 2.07% | 7.86x |
| Spanish Lifestyle & Health | 0.22% | 6.85x |
| Northern Texas Cluster | 4.49% | 6.19x |
| Texas Media | 7.87% | 6.02x |
| Low Budget Shoppers | 0.13% | 5.44x |
| Medical Diagnostics | 0.13% | 4.41x |
| Peru Media | 0.26% | 4.04x |
| Public Policy Media | 0.11% | 3.82x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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