Dstillery Audiences

H-E-B

Audience Size: 410.9 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 410.9 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 18.60% 6.64x
Houston Trip Planners 15.90% 6.15x
Houston Activity Researchers 8.74% 5.48x
Houston Astros Fans 10.02% 5.26x
Texas Energy Providers 11.56% 5.13x
Texas Longhorn Fans 10.73% 4.87x
Texas Trip Planners 15.07% 4.84x
Austin Trip Planners 10.09% 4.39x
Billiards Enthusiasts 8.88% 3.93x
Texas AM Aggies Fans 8.36% 3.91x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.21% 3.16x
Abercrombie & Fitch 0.38% 2.74x
The Childrens Place 7.32% 2.46x
Aeropostale 4.70% 2.41x
Tommy Bahama 0.83% 2.37x
Ann Taylor 0.82% 2.35x
Lane Bryant 4.40% 2.23x
Michael Kors 2.79% 2.23x
Madewell 1.16% 2.22x
Zumiez 3.84% 2.18x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 11.96% 10.14x
Austin Cluster 8.24% 8.82x
Texas Media 15.54% 6.68x
Northern Texas Cluster 5.50% 6.68x
Texas University Athletics 3.41% 6.39x
Parenting & Children's Activities 0.07% 4.71x
Spanish Health & Wellness 0.21% 4.63x
Vaping 0.09% 3.73x
Custom Printing 0.05% 3.51x
East Texas Cluster 0.95% 3.29x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male