Explore the H-E-B Audience
Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 194.9 thousand unique devices whose actions qualify for the H-E-B audience.
INTERESTS
The H-E-B audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 19.52% | 7.28x |
| Texas Longhorn Fans | 16.84% | 7.22x |
| Texas Trip Planners | 17.75% | 6.69x |
| Houston Trip Planners | 16.94% | 6.59x |
| Houston Astros Fans | 13.99% | 6.41x |
| Austin Trip Planners | 12.76% | 5.57x |
| Burger Enthusiast | 10.83% | 5.37x |
| Texas Energy Providers | 12.39% | 5.34x |
| Houston Activity Researchers | 10.67% | 5.31x |
| San Antonio Spurs Fans | 10.40% | 5.22x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
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APPAREL RETAILERS
The H-E-B audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H-E-B audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.54% | 6.00x |
| Zara | 0.46% | 5.12x |
| Saint Laurent Paris | 0.08% | 4.97x |
| The Childrens Place | 4.29% | 4.51x |
| Lane Bryant | 3.10% | 4.43x |
| Michael Kors | 1.34% | 4.27x |
| Aeropostale | 2.27% | 4.14x |
| Tommy Bahama | 0.50% | 3.91x |
| Jos A. Bank Clothiers | 1.97% | 3.74x |
| Hollister | 1.30% | 3.69x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H-E-B audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 13.78% | 11.34x |
| Texas News | 17.43% | 11.04x |
| Northern Texas Cluster | 9.17% | 7.22x |
| Texas University Athletics | 5.52% | 6.98x |
| East Texas Cluster | 2.90% | 6.22x |
| Texas Media | 20.48% | 6.18x |
| Texas News Cluster | 2.73% | 4.34x |
| Phone & Computer Game Downloaders | 0.19% | 3.65x |
| Fox News Content Consumers | 2.68% | 3.55x |
| Aid Groups | 0.11% | 3.38x |
Composition Percentage:
The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
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DEMOGRAPHICS
The H-E-B audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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