Dstillery Audiences

H-E-B

Audience Size: 490.5 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 490.5 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 15.85% 7.40x
Texas Trip Planners 16.22% 7.06x
Houston Trip Planners 15.56% 6.81x
Texas Longhorn Fans 10.33% 5.91x
Houston Astros Fans 10.79% 5.38x
Texas Energy Providers 9.65% 4.90x
Austin Trip Planners 11.20% 4.88x
Texas State Fairs 10.36% 4.70x
Houston Activity Researchers 8.07% 4.43x
San Antonio Spurs Fans 8.80% 4.33x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Lane Bryant.

Location Composition Index
Lane Bryant 4.74% 4.91x
Buckle 5.62% 4.68x
The Childrens Place 9.12% 4.68x
Ann Taylor 1.79% 4.41x
Aeropostale 5.89% 4.36x
Jos A. Bank Clothiers 4.06% 4.23x
Abercrombie & Fitch 0.92% 4.09x
Carhartt 18.09% 4.05x
Michael Kors 4.27% 4.04x
Dressbarn 3.44% 4.03x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 16.72% 16.81x
Austin Cluster 8.51% 13.74x
Northern Texas Cluster 6.82% 9.09x
Texas Media 14.42% 8.82x
Texas University Athletics 4.29% 7.80x
East Texas Cluster 1.14% 4.58x
Oil & Energy 0.32% 3.54x
Cuba & Mexico Media 0.09% 3.32x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.29x
Tattoos & Costumes 0.05% 3.11x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male