Dstillery Audiences

H-E-B

Audience Size: 532 Thousand Devices

Explore the H-E-B Audience

Below you'll find more information about the H-E-B audience, broken down in different categories based on their digital and physical behaviors. These are 532 thousand unique devices whose actions qualify for the H-E-B audience.

Dstillery Crafted Audiences

INTERESTS

The H-E-B audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H-E-B audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 15.82% 6.67x
Texas Trip Planners 15.94% 6.16x
Houston Trip Planners 15.26% 5.76x
Houston Astros Fans 10.34% 4.96x
Texas Energy Providers 11.00% 4.77x
Texas State Fairs 10.57% 4.51x
Billiards Enthusiasts 10.01% 4.43x
Austin Trip Planners 11.29% 4.39x
Houston Activity Researchers 8.84% 4.28x
Dallas Cowboys Fans 9.31% 4.24x
Composition Percentage: The overlap percentage between the H-E-B audience and the Interest attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H-E-B audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H-E-B audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.01% 4.93x
Buckle 6.05% 4.87x
The Childrens Place 9.66% 4.68x
Ann Taylor 2.09% 4.45x
Aeropostale 6.36% 4.44x
Jos A. Bank Clothiers 4.40% 4.41x
Charlotte Russe 2.81% 4.05x
Carhartt 14.65% 4.01x
Zumiez 6.46% 3.96x
Michael Kors 4.56% 3.96x
Composition Percentage: The overlap percentage between the H-E-B audience and the Location attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H-E-B audience is Texas News.

Content Affinity Composition Index
Texas News 13.86% 17.05x
Austin Cluster 7.77% 13.65x
Texas Sporting & Outdoors Cluster 0.14% 13.06x
Texas Media 12.83% 9.12x
Northern Texas Cluster 5.71% 9.05x
Texas University Athletics 4.12% 7.71x
East Texas Cluster 1.30% 6.17x
Oil & Energy 0.49% 4.87x
Texas News Cluster 2.18% 3.84x
Pre-Built Home Researchers 0.54% 3.62x
Composition Percentage: The overlap percentage between the H-E-B audience and the Content Affinity attribute.
Index: A comparison of the H-E-B audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H-E-B audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female