Explore the HH Gregg Audience
Below you'll find more information about the HH Gregg audience, broken down in different categories based on their digital and physical behaviors. These are 146.7 thousand unique devices whose actions qualify for the HH Gregg audience.
INTERESTS
The HH Gregg audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HH Gregg audience is Lottery Enthusiasts.
| Interest | Composition | Index |
| Lottery Enthusiasts | 0.46% | 4.24x |
| Georgia Trip Planners | 6.65% | 3.75x |
| Smoky Mountains Trip Planners | 5.05% | 3.59x |
| South Atlantic Voters | 4.82% | 3.49x |
| Atlanta Trip Planners | 5.28% | 3.42x |
| Florida Atlantic Coast Trip Planners | 5.96% | 3.30x |
| Getting Off the Grid Travelers | 0.35% | 3.19x |
| Cabin Rental Researchers | 4.43% | 3.12x |
| Myrtle Beach Trip Planners | 3.59% | 2.87x |
| Florida Gators Fans | 3.52% | 2.79x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Interest attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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APPAREL RETAILERS
The HH Gregg audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HH Gregg audience is Belk.
| Location | Composition | Index |
| Belk | 2.71% | 12.20x |
| Lane Bryant | 8.92% | 10.34x |
| Journeys | 6.88% | 8.57x |
| Buckle | 5.06% | 7.68x |
| American Eagle Outfitters | 7.68% | 6.85x |
| REI | 2.15% | 6.79x |
| Express Outlets | 0.93% | 6.72x |
| Old Navy | 8.46% | 6.68x |
| Aeropostale | 3.87% | 6.63x |
| Mens Wearhouse | 10.67% | 6.59x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Location attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HH Gregg audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 41.50x |
| Local & Travel England - North Midlands | 0.08% | 30.37x |
| Golf & Boats | 0.03% | 30.07x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 29.84x |
| Barcode Site & App Users | 0.05% | 19.39x |
| England Tourism | 0.06% | 19.03x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 17.92x |
| As Seen On TV Products | 0.07% | 17.23x |
| Home Décor, Furniture, & Decorating | 0.03% | 13.07x |
| Content Streamers & Downloaders | 0.06% | 11.64x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Content Affinity attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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DEMOGRAPHICS
The HH Gregg audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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