Explore the HH Gregg Audience
Below you'll find more information about the HH Gregg audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the HH Gregg audience.
INTERESTS
The HH Gregg audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HH Gregg audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 2.40% | 4.82x |
| Smoky Mountains Trip Planners | 8.80% | 3.61x |
| Gluten-Free Recipe Researchers | 3.20% | 3.47x |
| Smokie Mountain Trip Planner | 12.04% | 3.36x |
| Tennessee Volunteers Fans | 7.87% | 2.83x |
| Home Healthcare Researchers | 6.48% | 2.65x |
| Southeastern Voters | 6.94% | 2.52x |
| Medicare Price Shoppers | 8.33% | 2.49x |
| Countdown to the Beach Travelers | 6.94% | 2.46x |
| Family Adventures Travelers | 3.70% | 2.41x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Interest attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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APPAREL RETAILERS
The HH Gregg audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HH Gregg audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 19.19% | 23.35x |
| Belk | 2.58% | 9.16x |
| Old Navy | 10.89% | 8.15x |
| Abercrombie & Fitch | 0.36% | 7.71x |
| Mens Wearhouse | 7.05% | 6.82x |
| Hollister | 3.78% | 6.69x |
| H&M | 3.02% | 6.40x |
| Talbots | 2.91% | 5.98x |
| REI | 0.93% | 5.78x |
| Forever 21 | 2.52% | 5.54x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Location attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HH Gregg audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 11.11% | 8.31x |
| Knitting & Crochet | 1.85% | 4.04x |
| Florida Naples News Cluster | 2.78% | 3.95x |
| Latin American Spanish Language News | 0.93% | 3.93x |
| Northeast Pennsylvania Cluster | 1.60% | 3.79x |
| Cruise Vacations | 0.93% | 3.77x |
| Sports - Climbing, Non-traditional | 0.96% | 3.53x |
| Routers, Switches & Networking | 0.93% | 3.52x |
| Conservatives & Conspiracies | 0.93% | 3.40x |
| Smart Travel | 0.72% | 3.17x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Content Affinity attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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DEMOGRAPHICS
The HH Gregg audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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