Explore the HH Gregg Audience
Below you'll find more information about the HH Gregg audience, broken down in different categories based on their digital and physical behaviors. These are 151 thousand unique devices whose actions qualify for the HH Gregg audience.
INTERESTS
The HH Gregg audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HH Gregg audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.35% | 3.19x |
| Family Adventures Travelers | 0.35% | 2.61x |
| Cabin Rental Researchers | 6.01% | 2.57x |
| Georgia Trip Planners | 6.53% | 2.55x |
| Ohio County and Local Fair Visitors | 5.79% | 2.51x |
| Florida Atlantic Coast Trip Planners | 6.83% | 2.44x |
| Smoky Mountains Trip Planners | 5.12% | 2.36x |
| Florida Gators Fans | 4.97% | 2.35x |
| South Atlantic State Fair Visitors | 5.49% | 2.28x |
| South Atlantic Voters | 4.83% | 2.23x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Interest attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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APPAREL RETAILERS
The HH Gregg audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HH Gregg audience is Belk.
| Location | Composition | Index |
| Belk | 2.36% | 10.87x |
| Lane Bryant | 7.41% | 8.21x |
| Buckle | 7.16% | 7.27x |
| Express Outlets | 1.32% | 7.06x |
| Journeys | 6.17% | 6.29x |
| Mens Wearhouse | 10.14% | 6.15x |
| American Eagle Outfitters | 8.59% | 6.10x |
| Talbots | 4.38% | 5.88x |
| Old Navy | 9.16% | 5.77x |
| Charlotte Russe | 4.23% | 5.71x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Location attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HH Gregg audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 41.50x |
| Golf & Boats | 0.03% | 30.07x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 29.84x |
| ISPs & Local Services | 0.07% | 27.40x |
| Local & Travel England - North Midlands | 0.06% | 25.70x |
| Quinceanera Planning | 0.07% | 22.49x |
| England Tourism | 0.07% | 19.48x |
| Barcode Site & App Users | 0.05% | 19.39x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 17.92x |
| As Seen On TV Products | 0.07% | 16.82x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Content Affinity attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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DEMOGRAPHICS
The HH Gregg audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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