Explore the HH Gregg Audience
Below you'll find more information about the HH Gregg audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 thousand unique devices whose actions qualify for the HH Gregg audience.
INTERESTS
The HH Gregg audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HH Gregg audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 11.66% | 5.27x |
| Tennessee Volunteers Fans | 8.59% | 3.47x |
| South State Fair Visitors | 10.43% | 3.44x |
| Smokie Mountain Trip Planner | 9.82% | 3.30x |
| Asheville Trip Planners | 6.75% | 3.26x |
| Southeastern Voters | 7.36% | 2.85x |
| Nashville Trip Planners | 6.13% | 2.85x |
| Nashville Activity Researchers | 3.07% | 2.69x |
| Cabin Rental Researchers | 7.36% | 2.53x |
| SEC Fans | 5.52% | 2.49x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Interest attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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APPAREL RETAILERS
The HH Gregg audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HH Gregg audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 21.24% | 26.00x |
| Old Navy | 11.08% | 8.57x |
| Mens Wearhouse | 6.33% | 6.64x |
| Belk | 1.80% | 6.16x |
| Talbots | 2.77% | 6.16x |
| REI | 0.88% | 5.98x |
| H&M | 2.77% | 5.91x |
| Brooks Brothers | 1.23% | 5.38x |
| Eddie Bauer | 1.72% | 5.32x |
| Gymboree | 3.08% | 5.05x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Location attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HH Gregg audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 12.88% | 13.56x |
| Tennessee News | 8.59% | 6.24x |
| Vegetarian Diet | 1.84% | 5.58x |
| Guitars & Instruments | 1.89% | 5.20x |
| Car Enthusiasts | 1.23% | 3.46x |
| Assorted Topics (Family, Household Wellness, The Beach) | 1.84% | 3.34x |
| Home Decoration Content Readers | 1.84% | 3.20x |
| Smart Travel | 0.72% | 3.17x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.23% | 3.14x |
| Fox News Content Consumers | 1.46% | 3.14x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Content Affinity attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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DEMOGRAPHICS
The HH Gregg audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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