Explore the HH Gregg Audience
Below you'll find more information about the HH Gregg audience, broken down in different categories based on their digital and physical behaviors. These are 46.1 thousand unique devices whose actions qualify for the HH Gregg audience.
INTERESTS
The HH Gregg audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HH Gregg audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 3.17% | 3.40x |
| Water Park Visitors | 4.59% | 3.22x |
| Pittsburgh Steelers Fans | 2.61% | 2.73x |
| Pittsburg Pirates Fans | 2.79% | 2.64x |
| Smoky Mountains Trip Planners | 2.67% | 2.54x |
| Cabin Rental Researchers | 3.41% | 2.41x |
| Cleveland Cavaliers Fans | 1.74% | 2.34x |
| Cincinnati Bengals Fans | 1.99% | 2.26x |
| Orlando Trip Planners | 3.23% | 2.25x |
| Nashville Trip Planners | 2.48% | 2.18x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Interest attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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APPAREL RETAILERS
The HH Gregg audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HH Gregg audience is Journeys.
| Location | Composition | Index |
| Journeys | 4.09% | 18.80x |
| Lane Bryant | 6.16% | 18.09x |
| Belk | 2.29% | 15.65x |
| Hollister | 1.63% | 12.66x |
| Charlotte Russe | 1.95% | 12.12x |
| Old Navy | 5.15% | 11.32x |
| Aeropostale | 2.69% | 9.33x |
| Express | 1.72% | 9.01x |
| Dressbarn | 2.66% | 8.60x |
| Gymboree | 2.88% | 8.59x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Location attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HH Gregg audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 4.72% | 6.76x |
| Cleveland News | 2.98% | 3.66x |
| Cincinnati Cluster | 2.05% | 3.51x |
| North Carolina | 1.61% | 3.22x |
| Kentucky News | 2.36% | 3.19x |
| Tennessee News | 1.92% | 2.79x |
| Indiana News & Business Cluster | 1.92% | 2.77x |
| South Carolina News | 1.80% | 2.71x |
| Central & Northwest Ohio Cluster | 1.12% | 2.41x |
| Florida Jacksonville & Orlando Cluster | 2.79% | 2.38x |
Composition Percentage:
The overlap percentage between the HH Gregg audience and the Content Affinity attribute.
Index: A comparison of the HH Gregg audience to the internet population.
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DEMOGRAPHICS
The HH Gregg audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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