Explore the HSBC Bank Audience
Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the HSBC Bank audience.
INTERESTS
The HSBC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 10.62% | 4.58x |
| Ballet Enthusiasts | 10.22% | 4.32x |
| Online Grocery Shoppers | 9.96% | 4.21x |
| New York Trip Planners | 9.64% | 3.71x |
| Real Estate Decision Makers | 8.03% | 3.39x |
| New York Mets Fans | 6.01% | 3.16x |
| Broadway Fans | 6.44% | 3.11x |
| New York Rangers Fans | 6.05% | 2.98x |
| Restaurant Menu Researchers | 5.45% | 2.82x |
| New York Knicks Fans | 5.26% | 2.73x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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APPAREL RETAILERS
The HSBC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.89% | 44.75x |
| Supreme | 1.51% | 34.37x |
| Intermix | 3.85% | 24.90x |
| Club Monaco | 3.95% | 19.50x |
| Zara | 8.58% | 19.02x |
| Calvin Klein | 2.47% | 18.87x |
| Uniqlo | 4.66% | 18.71x |
| Topshop | 0.85% | 17.75x |
| Levi Strauss | 3.73% | 17.38x |
| Patagonia | 4.65% | 15.90x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 5.69% | 9.29x |
| New York City Real Estate Research Cluster | 5.86% | 8.15x |
| Parenting & Nutrition | 0.04% | 7.96x |
| NYC Tourist Attractions | 7.43% | 7.09x |
| New York City Family & Activity Cluster | 7.55% | 6.01x |
| Hudson Valley New York Media | 3.13% | 5.43x |
| Russia Cluster | 0.36% | 5.16x |
| Nepal News | 0.09% | 4.33x |
| Content Streamers & Downloaders | 0.04% | 4.19x |
| Assorted Topics (Television, Origami, Men's Health) | 0.06% | 4.18x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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DEMOGRAPHICS
The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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