Dstillery Audiences

HSBC BANK

Audience Size: 1.1 Million Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.24% 4.53x
Ballet Enthusiasts 8.63% 4.29x
Online Grocery Shoppers 9.63% 4.13x
New York Trip Planners 9.05% 3.83x
Real Estate Decision Makers 6.97% 3.46x
New York Mets Fans 4.99% 3.25x
New York Rangers Fans 5.07% 3.18x
Restaurant Menu Researchers 5.32% 3.10x
Broadway Fans 5.88% 3.00x
Caribbean Trip Planners 5.52% 2.78x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.88% 46.61x
Supreme 1.15% 39.58x
Intermix 3.73% 24.70x
Uniqlo 5.16% 21.17x
Calvin Klein 2.01% 20.84x
Zara 8.59% 20.81x
Club Monaco 3.61% 19.31x
Topshop 1.14% 19.13x
Joe's Jeans 1.14% 17.43x
Saint Laurent Paris 2.40% 17.12x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.76% 8.75x
New York City Real Estate Research Cluster 5.48% 8.12x
NYC Tourist Attractions 6.67% 7.39x
New York City Family & Activity Cluster 6.45% 6.46x
Parenting & Nutrition 0.02% 6.15x
Hudson Valley New York Media 2.85% 5.99x
Franco-African Cluster 0.07% 5.16x
Upstate New York State Athletics 0.07% 4.79x
Nepal News 0.06% 4.46x
Russia Cluster 0.20% 4.28x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male