Dstillery Audiences

HSBC BANK

Audience Size: 1.1 Million Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.32% 5.04x
Ballet Enthusiasts 7.05% 4.84x
New York Trip Planners 7.18% 4.32x
Online Grocery Shoppers 11.60% 3.79x
Restaurant Menu Researchers 4.11% 3.32x
Real Estate Decision Makers 9.75% 3.22x
New York Mets Fans 3.34% 3.17x
Broadway Fans 4.10% 3.15x
New York Rangers Fans 3.32% 3.04x
Caribbean Trip Planners 4.46% 2.93x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.82% 57.80x
Supreme 1.30% 38.61x
Intermix 3.49% 29.68x
Club Monaco 3.48% 27.80x
Levi Strauss 3.54% 23.52x
Zara 8.56% 23.22x
Armani 8.07% 20.82x
Calvin Klein 2.57% 20.70x
Uniqlo 3.70% 20.16x
Topshop 0.36% 19.92x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.57% 9.74x
New York City Education & News Cluster 4.42% 9.10x
NYC Tourist Attractions 5.86% 8.18x
New York City Family & Activity Cluster 3.88% 5.82x
Hudson Valley New York Media 1.72% 5.30x
Fashion Cluster 1.97% 3.43x
New Jersey News Cluster 3.94% 2.71x
Israel News 1.87% 2.36x
Furniture & Home Improvement 1.55% 2.11x
Connecticut News 2.74% 1.99x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male