Dstillery Audiences

HSBC BANK

Audience Size: 1 Million Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.62% 4.58x
Ballet Enthusiasts 10.22% 4.32x
Online Grocery Shoppers 9.96% 4.21x
New York Trip Planners 9.64% 3.71x
Real Estate Decision Makers 8.03% 3.39x
New York Mets Fans 6.01% 3.16x
Broadway Fans 6.44% 3.11x
New York Rangers Fans 6.05% 2.98x
Restaurant Menu Researchers 5.45% 2.82x
New York Knicks Fans 5.26% 2.73x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.89% 44.75x
Supreme 1.51% 34.37x
Intermix 3.85% 24.90x
Club Monaco 3.95% 19.50x
Zara 8.58% 19.02x
Calvin Klein 2.47% 18.87x
Uniqlo 4.66% 18.71x
Topshop 0.85% 17.75x
Levi Strauss 3.73% 17.38x
Patagonia 4.65% 15.90x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.69% 9.29x
New York City Real Estate Research Cluster 5.86% 8.15x
Parenting & Nutrition 0.04% 7.96x
NYC Tourist Attractions 7.43% 7.09x
New York City Family & Activity Cluster 7.55% 6.01x
Hudson Valley New York Media 3.13% 5.43x
Russia Cluster 0.36% 5.16x
Nepal News 0.09% 4.33x
Content Streamers & Downloaders 0.04% 4.19x
Assorted Topics (Television, Origami, Men's Health) 0.06% 4.18x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male