Dstillery Audiences

HSBC BANK

Audience Size: 90.9 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 90.9 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.28% 13.61x
Modern Art Museum Researchers 5.14% 9.24x
School Closings Updates Readers 3.36% 8.15x
Ballet Enthusiasts 8.10% 7.47x
New York Trip Planners 8.10% 5.96x
Online Grocery Shoppers 8.70% 5.82x
Real Estate Decision Makers 5.93% 4.76x
Retail Job Seekers 6.92% 4.64x
Stay-at-Home Parents 7.11% 4.59x
Telemedicine Content Readers 1.58% 4.55x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.29% 49.59x
Supreme 0.15% 39.64x
Topshop 0.82% 24.66x
Intermix 1.89% 21.62x
Uniqlo 3.71% 16.88x
Armani 5.76% 13.70x
Joe's Jeans 0.51% 13.43x
Zara 5.04% 12.50x
Saint Laurent Paris 1.15% 11.52x
American Apparel 5.29% 10.89x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.16% 23.57x
New York City Family & Activity Cluster 9.09% 16.98x
Broadway Information 0.99% 6.72x
Hudson Valley New York Media 1.78% 6.56x
Spain News - Madrid & Seville 1.19% 6.15x
Anime 0.79% 6.01x
University Research 1.19% 4.65x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.59% 4.59x
Pacific Northwest Sports & News Cluster 0.59% 3.77x
Gadgets 0.04% 3.72x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male