Dstillery Audiences

HSBC BANK

Audience Size: 586.7 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 586.7 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.36% 8.41x
Ballet Enthusiasts 8.90% 6.66x
Online Grocery Shoppers 9.68% 6.30x
New York Trip Planners 8.02% 5.30x
Burger Enthusiast 0.29% 5.20x
School Closings Updates Readers 1.96% 5.12x
Real Estate Decision Makers 7.92% 4.98x
Restaurant Menu Researchers 6.74% 4.63x
Caribbean Trip Planners 7.53% 4.23x
Cricket Enthusiasts 5.38% 4.05x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.98% 59.87x
Supreme 1.01% 58.67x
Topshop 1.79% 34.84x
Intermix 3.56% 33.74x
Calvin Klein 1.84% 27.43x
Uniqlo 6.55% 26.53x
Zara 10.01% 25.80x
Saint Laurent Paris 3.07% 24.45x
Armani 8.21% 21.98x
Club Monaco 3.95% 21.84x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.01% 23.46x
NYC Tourist Attractions 4.20% 17.49x
New York City Real Estate Research Cluster 4.59% 15.41x
Caribbean Cluster 2.15% 11.37x
Marketing Professionals 0.68% 10.35x
New York City Family & Activity Cluster 7.53% 10.14x
Hudson Valley New York Media 3.62% 8.77x
European Museums, Restaurants & Events 0.39% 7.25x
Bags & Luggage 0.39% 5.15x
Russia Cluster 0.11% 5.00x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male