Dstillery Audiences

HSBC BANK

Audience Size: 47 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 47 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 9.52% 7.85x
School Closings Updates Readers 3.81% 6.92x
Supermarket Shoppers 3.81% 6.13x
Business Travelers 3.81% 5.75x
New York Trip Planners 5.71% 5.73x
Modern Art Museum Researchers 4.76% 5.52x
Getaways Researchers 3.81% 5.19x
Indian Food Enthusiasts 3.81% 5.14x
Restaurant Reservation Enthusiasts 3.81% 5.04x
New York City Events Researchers 4.76% 4.98x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.

Location Composition Index
Intermix 0.96% 42.32x
Club Monaco 1.09% 29.95x
Uniqlo 1.43% 27.33x
Zara 2.43% 24.98x
Armani 2.24% 24.39x
Saint Laurent Paris 0.83% 24.07x
The North Face 1.59% 19.01x
Hugo Boss 2.61% 16.55x
Ann Taylor 1.43% 15.10x
Bonobos 0.80% 14.69x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 2.86% 4.25x
Fashion Cluster 1.90% 3.92x
Asia Travel 1.16% 3.75x
Gadgets 0.04% 3.72x
Spanish Lifestyle & Health 0.13% 3.65x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.43x
Canada Shopping - Kitchenware 0.03% 3.17x
K-Pop 0.13% 3.15x
Pacific Northwest Sports & News Cluster 0.48% 3.08x
Teaching Tools for Kids 0.40% 2.98x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female