Dstillery Audiences

HSBC BANK

Audience Size: 975.3 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 975.3 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.78% 5.74x
Ballet Enthusiasts 10.94% 5.55x
Online Grocery Shoppers 12.02% 5.43x
New York Trip Planners 9.85% 4.74x
Burger Enthusiast 2.49% 4.42x
Real Estate Decision Makers 8.69% 4.21x
Restaurant Menu Researchers 6.65% 3.98x
New York Mets Fans 6.65% 3.73x
Broadway Fans 6.48% 3.69x
Stay-at-Home Parents 8.22% 3.65x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Supreme.

Location Composition Index
Supreme 1.12% 46.99x
Everlane 1.04% 43.01x
Intermix 4.42% 27.05x
Calvin Klein 2.00% 23.52x
Topshop 1.94% 22.43x
Uniqlo 7.16% 22.38x
Zara 10.22% 21.77x
Saint Laurent Paris 3.21% 19.68x
Joe's Jeans 0.92% 18.71x
Club Monaco 4.60% 18.71x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.74% 13.53x
New York City Real Estate Research Cluster 4.93% 12.24x
NYC Tourist Attractions 5.98% 11.50x
Institutional Investing 0.54% 8.51x
New York City Family & Activity Cluster 6.51% 8.07x
London Tourism & Events 0.10% 7.73x
Russia Cluster 0.25% 7.51x
Hudson Valley New York Media 2.77% 7.15x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 5.30x
Caribbean Cluster 0.86% 5.20x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male