Dstillery Audiences

HSBC BANK

Audience Size: 283.5 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 283.5 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.90% 11.79x
Ballet Enthusiasts 8.68% 7.02x
Real Estate Decision Makers 10.17% 6.87x
School Closings Updates Readers 2.67% 6.50x
New York Trip Planners 9.18% 6.19x
Online Grocery Shoppers 8.19% 5.56x
New York Mets Fans 9.68% 5.55x
Restaurant Menu Researchers 7.69% 5.33x
Brooklyn Nets Fans 7.44% 4.79x
Caribbean Trip Planners 7.94% 4.56x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.64% 67.61x
Supreme 0.68% 67.20x
Topshop 1.19% 47.50x
Intermix 2.43% 37.38x
Uniqlo 4.66% 31.06x
Zara 7.45% 29.36x
Saint Laurent Paris 2.21% 29.04x
Calvin Klein 1.17% 28.34x
Armani 6.13% 25.11x
American Apparel 7.00% 23.27x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.71% 36.32x
NYC Tourist Attractions 4.22% 22.41x
Hudson Valley New York Media 8.93% 19.34x
New York City Real Estate Research Cluster 6.45% 19.34x
New York City Family & Activity Cluster 12.41% 14.27x
Education Cluster 0.74% 5.99x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.74% 5.65x
Philippines News 0.99% 5.60x
Caribbean Cluster 1.24% 5.60x
Caribbean Vacation 0.99% 5.37x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male