Dstillery Audiences

HSBC BANK

Audience Size: 53.3 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 53.3 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.82% 6.99x
Ballet Enthusiasts 7.98% 4.76x
School Closings Updates Readers 3.57% 4.38x
New York Trip Planners 7.56% 4.15x
Burger Enthusiast 8.61% 4.10x
Major Airline Customers 7.14% 3.97x
T-Mobile Customers 0.20% 3.93x
Online Grocery Shoppers 6.72% 3.85x
Real Estate Decision Makers 6.09% 3.75x
Getaways Researchers 4.20% 3.64x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.

Location Composition Index
Intermix 0.80% 43.62x
Uniqlo 1.91% 35.76x
Saint Laurent Paris 0.68% 34.15x
Armani 2.81% 31.26x
Zara 2.77% 29.32x
Calvin Klein 0.34% 21.85x
Urban Outfitters 3.85% 19.96x
Club Monaco 0.65% 16.78x
American Apparel 1.57% 15.38x
Hugo Boss 2.31% 15.17x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.52% 22.61x
New York City Real Estate Research Cluster 3.78% 13.21x
New York City Family & Activity Cluster 9.45% 10.97x
Hudson Valley New York Media 3.57% 10.34x
Data Analysis & Scripting 1.47% 6.06x
Caribbean Cluster 0.63% 5.99x
Anime 1.05% 5.09x
Middle East News 0.63% 4.89x
Upstate New York Travel Cluster 1.26% 4.82x
Luxury Sneakers 1.68% 4.17x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male