Dstillery Audiences

HSBC BANK

Audience Size: 119.6 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 119.6 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.31% 8.84x
Ballet Enthusiasts 7.98% 5.88x
New York Trip Planners 8.50% 5.54x
School Closings Updates Readers 2.97% 5.05x
Online Grocery Shoppers 7.47% 4.93x
Getaways Researchers 4.20% 4.72x
Retail Job Seekers 6.76% 3.98x
Stay-at-Home Parents 7.47% 3.98x
Caribbean Trip Planners 6.65% 3.97x
T-Mobile Customers 0.20% 3.93x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.

Location Composition Index
Intermix 1.50% 24.33x
Topshop 0.40% 19.58x
Joe's Jeans 0.56% 18.75x
Uniqlo 2.66% 16.57x
Armani 4.13% 14.91x
Zara 3.91% 14.02x
Club Monaco 1.54% 12.75x
Saint Laurent Paris 0.76% 12.40x
Calvin Klein 0.52% 11.01x
American Apparel 3.52% 10.13x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.84% 24.70x
New York City Education & News Cluster 1.23% 16.60x
New York City Family & Activity Cluster 9.31% 12.99x
New York City Real Estate Research Cluster 2.76% 12.44x
Legal Information Research Cluster 0.92% 7.81x
Caribbean Cluster 0.61% 6.96x
Hudson Valley New York Media 1.64% 6.46x
K-Pop 0.31% 4.96x
Teaching Tools for Kids 0.82% 4.90x
College Planning 1.13% 4.09x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male