Dstillery Audiences

HSBC BANK

Audience Size: 31.1 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.94% 9.51x
Ballet Enthusiasts 8.01% 6.33x
Online Grocery Shoppers 8.33% 5.47x
Real Estate Decision Makers 8.01% 5.45x
Getaways Researchers 6.09% 5.29x
Readers of Puerto Rican Content 8.97% 4.92x
New York Trip Planners 7.05% 4.86x
Last Minute Travelers 7.05% 4.74x
Telemedicine Content Readers 3.21% 4.60x
Brooklyn Nets Fans 6.73% 4.44x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.

Location Composition Index
Intermix 1.94% 73.32x
Uniqlo 3.60% 66.05x
Zara 5.93% 52.37x
Armani 4.54% 44.96x
Saint Laurent Paris 1.03% 44.52x
American Apparel 4.99% 38.48x
Club Monaco 1.64% 35.24x
Calvin Klein 0.59% 34.18x
Urban Outfitters 6.80% 29.32x
Hugo Boss 4.45% 22.96x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.17% 17.50x
New York City Family & Activity Cluster 8.01% 13.10x
Hudson Valley New York Media 3.53% 9.85x
Legal Information Research Cluster 1.60% 9.43x
Electronic Accessories 1.28% 5.65x
Spain News - Madrid & Seville 0.94% 5.55x
Luxury Sneakers 1.92% 5.52x
Australia & New Zealand Media 0.62% 4.24x
Car Enthusiasts 1.28% 4.23x
New Jersey News Cluster 6.09% 4.21x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male