Explore the HSBC Bank Audience
Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 47 thousand unique devices whose actions qualify for the HSBC Bank audience.
INTERESTS
The HSBC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HSBC Bank audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 9.52% | 7.85x |
| School Closings Updates Readers | 3.81% | 6.92x |
| Supermarket Shoppers | 3.81% | 6.13x |
| Business Travelers | 3.81% | 5.75x |
| New York Trip Planners | 5.71% | 5.73x |
| Modern Art Museum Researchers | 4.76% | 5.52x |
| Getaways Researchers | 3.81% | 5.19x |
| Indian Food Enthusiasts | 3.81% | 5.14x |
| Restaurant Reservation Enthusiasts | 3.81% | 5.04x |
| New York City Events Researchers | 4.76% | 4.98x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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APPAREL RETAILERS
The HSBC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.96% | 42.32x |
| Club Monaco | 1.09% | 29.95x |
| Uniqlo | 1.43% | 27.33x |
| Zara | 2.43% | 24.98x |
| Armani | 2.24% | 24.39x |
| Saint Laurent Paris | 0.83% | 24.07x |
| The North Face | 1.59% | 19.01x |
| Hugo Boss | 2.61% | 16.55x |
| Ann Taylor | 1.43% | 15.10x |
| Bonobos | 0.80% | 14.69x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.86% | 4.25x |
| Fashion Cluster | 1.90% | 3.92x |
| Asia Travel | 1.16% | 3.75x |
| Gadgets | 0.04% | 3.72x |
| Spanish Lifestyle & Health | 0.13% | 3.65x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.43x |
| Canada Shopping - Kitchenware | 0.03% | 3.17x |
| K-Pop | 0.13% | 3.15x |
| Pacific Northwest Sports & News Cluster | 0.48% | 3.08x |
| Teaching Tools for Kids | 0.40% | 2.98x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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DEMOGRAPHICS
The HSBC Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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