Dstillery Audiences

HSBC BANK

Audience Size: 342.7 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 342.7 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 5.42% 3.96x
Online Grocery Shoppers 9.23% 3.49x
Broadway Fans 3.08% 3.08x
Real Estate Decision Makers 6.89% 3.04x
Caribbean Trip Planners 3.62% 2.91x
New York Rangers Fans 2.87% 2.82x
New York Mets Fans 3.01% 2.77x
Restaurant Menu Researchers 3.17% 2.73x
Stay-at-Home Parents 3.65% 2.67x
Readers of Dominican Republic Content 4.00% 2.63x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 3.40% 37.53x
Intermix 1.88% 35.79x
Levi Strauss 2.53% 35.12x
Ann Taylor 3.78% 33.83x
Zara 5.49% 33.41x
Armani 4.40% 33.22x
Hugo Boss 2.53% 27.87x
Kate Spade 3.17% 26.76x
Uniqlo 2.06% 26.28x
American Apparel 4.45% 26.19x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.33% 10.26x
New York City Real Estate Research Cluster 3.03% 9.75x
NYC Tourist Attractions 4.52% 7.69x
Hudson Valley New York Media 1.70% 6.97x
New York City Family & Activity Cluster 2.96% 6.41x
Caribbean Cluster 0.48% 4.22x
Russia Cluster 0.21% 4.14x
China Cluster 0.38% 3.53x
Institutional Investing 0.17% 3.45x
Art News & Products 0.28% 3.27x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male