Dstillery Audiences

HSBC BANK

Audience Size: 892.3 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 892.3 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 13.03% 4.94x
Online Grocery Shoppers 12.95% 4.73x
Ballet Enthusiasts 12.45% 4.51x
New York Trip Planners 11.51% 4.31x
Burger Enthusiast 0.12% 3.97x
Real Estate Decision Makers 9.81% 3.76x
Restaurant Menu Researchers 8.51% 3.41x
Stay-at-Home Parents 8.77% 3.30x
New York Rangers Fans 6.50% 3.06x
Caribbean Trip Planners 6.82% 3.03x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Supreme.

Location Composition Index
Supreme 1.10% 50.17x
Everlane 1.07% 44.38x
Intermix 4.33% 27.56x
Topshop 2.12% 26.41x
Calvin Klein 2.12% 24.42x
Uniqlo 7.62% 23.02x
Zara 10.98% 22.08x
Saint Laurent Paris 3.57% 20.82x
Club Monaco 4.66% 19.79x
Joe's Jeans 0.94% 19.66x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.67% 13.18x
New York City Real Estate Research Cluster 4.65% 11.03x
NYC Tourist Attractions 5.82% 10.87x
Russia Cluster 0.30% 8.95x
Greece Cluster 0.12% 8.80x
New York City Family & Activity Cluster 5.45% 7.58x
Institutional Investing 0.40% 6.91x
Hudson Valley New York Media 2.54% 6.32x
Cosmetics Business 0.10% 6.30x
Canada Job Seekers Cluster 0.03% 5.62x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male