Dstillery Audiences

HSBC BANK

Audience Size: 41.5 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 41.5 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.17% 9.41x
Ballet Enthusiasts 10.00% 6.90x
Real Estate Decision Makers 10.22% 6.23x
Online Grocery Shoppers 10.22% 5.94x
New York Trip Planners 9.57% 5.71x
Major Airline Customers 8.70% 5.07x
School Closings Updates Readers 4.35% 5.06x
Burger Enthusiast 9.78% 4.71x
Restaurant Menu Researchers 7.83% 4.55x
United Arab Emirates Trip Planners 6.30% 4.53x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.

Location Composition Index
Intermix 1.32% 67.92x
Uniqlo 2.04% 63.41x
Saint Laurent Paris 0.81% 62.82x
Zara 4.59% 60.49x
Armani 3.16% 53.64x
Club Monaco 1.23% 44.51x
American Apparel 4.07% 37.24x
Urban Outfitters 6.20% 33.65x
Hugo Boss 2.75% 24.44x
H&M 7.84% 23.48x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.48% 28.58x
NYC Tourist Attractions 4.35% 22.98x
New York City Real Estate Research Cluster 7.17% 17.98x
New York City Family & Activity Cluster 12.61% 13.55x
Hudson Valley New York Media 3.70% 7.03x
Latin American Spanish Language News 1.52% 5.89x
K-Pop 0.87% 5.20x
New Jersey News Cluster 9.78% 4.45x
Travel Adventure 1.74% 4.28x
Data Analysis & Scripting 1.09% 4.08x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male