Explore the HSBC Bank Audience
Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the HSBC Bank audience.
INTERESTS
The HSBC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.24% | 4.53x |
| Ballet Enthusiasts | 8.63% | 4.29x |
| Online Grocery Shoppers | 9.63% | 4.13x |
| New York Trip Planners | 9.05% | 3.83x |
| Real Estate Decision Makers | 6.97% | 3.46x |
| New York Mets Fans | 4.99% | 3.25x |
| New York Rangers Fans | 5.07% | 3.18x |
| Restaurant Menu Researchers | 5.32% | 3.10x |
| Broadway Fans | 5.88% | 3.00x |
| Caribbean Trip Planners | 5.52% | 2.78x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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APPAREL RETAILERS
The HSBC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.88% | 46.61x |
| Supreme | 1.15% | 39.58x |
| Intermix | 3.73% | 24.70x |
| Uniqlo | 5.16% | 21.17x |
| Calvin Klein | 2.01% | 20.84x |
| Zara | 8.59% | 20.81x |
| Club Monaco | 3.61% | 19.31x |
| Topshop | 1.14% | 19.13x |
| Joe's Jeans | 1.14% | 17.43x |
| Saint Laurent Paris | 2.40% | 17.12x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 4.76% | 8.75x |
| New York City Real Estate Research Cluster | 5.48% | 8.12x |
| NYC Tourist Attractions | 6.67% | 7.39x |
| New York City Family & Activity Cluster | 6.45% | 6.46x |
| Parenting & Nutrition | 0.02% | 6.15x |
| Hudson Valley New York Media | 2.85% | 5.99x |
| Franco-African Cluster | 0.07% | 5.16x |
| Upstate New York State Athletics | 0.07% | 4.79x |
| Nepal News | 0.06% | 4.46x |
| Russia Cluster | 0.20% | 4.28x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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DEMOGRAPHICS
The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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