Dstillery Audiences

HSBC BANK

Audience Size: 21.6 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.16% 7.44x
Real Estate Decision Makers 10.20% 6.07x
Major Airline Customers 10.20% 5.92x
New York Trip Planners 9.18% 5.83x
Online Grocery Shoppers 9.18% 5.52x
Cricket Enthusiasts 8.16% 5.49x
Readers of Chinese Content 10.20% 5.46x
Restaurant Menu Researchers 8.16% 5.41x
New York Mets Fans 10.20% 5.29x
Venture Capitalists 6.12% 4.87x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.

Location Composition Index
Intermix 1.99% 88.07x
Uniqlo 3.33% 60.63x
Armani 4.41% 42.25x
Zara 4.80% 42.21x
American Apparel 4.85% 39.59x
Club Monaco 1.38% 29.08x
Urban Outfitters 5.84% 27.28x
Bonobos 1.60% 25.78x
Hugo Boss 4.80% 25.40x
Charlotte Russe 1.60% 22.23x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 11.22% 15.11x
Rochester New York Cluster 5.10% 5.25x
Photography 1.65% 5.02x
Australia & New Zealand Media 0.62% 4.24x
Asia Travel 4.08% 4.07x
Paleo & Keto Diet Enthusiasts 0.43% 3.82x
University Research 1.65% 3.75x
Gadgets 0.04% 3.72x
Appliances & Reviews 2.04% 3.62x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.43x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male