Dstillery Audiences

HSBC BANK

Audience Size: 1 Million Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 9.97% 3.94x
New York City Events Researchers 8.76% 3.73x
Ballet Enthusiasts 8.76% 3.60x
New York Trip Planners 8.31% 3.28x
Burger Enthusiast 1.82% 2.98x
Real Estate Decision Makers 7.11% 2.95x
Restaurant Menu Researchers 5.76% 2.87x
New York Mets Fans 5.40% 2.79x
New York Knicks Fans 5.64% 2.73x
New York Rangers Fans 5.59% 2.71x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.97% 44.74x
Supreme 1.17% 44.71x
Intermix 4.20% 26.19x
Calvin Klein 2.00% 23.23x
Uniqlo 6.32% 22.19x
Zara 9.47% 21.81x
Topshop 1.74% 20.77x
Saint Laurent Paris 2.93% 18.78x
Club Monaco 4.15% 18.67x
Joe's Jeans 1.06% 18.59x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.77% 9.34x
New York City Real Estate Research Cluster 4.27% 7.97x
NYC Tourist Attractions 4.75% 7.38x
New York City Family & Activity Cluster 5.49% 6.02x
Hudson Valley New York Media 2.37% 5.73x
Franco-African Cluster 0.06% 5.09x
Greece Cluster 0.06% 4.42x
Russia Cluster 0.18% 4.39x
Cosmetics Business 0.09% 4.01x
Drawing & Animation 0.03% 3.83x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male