Explore the HSBC Bank Audience
Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the HSBC Bank audience.
INTERESTS
The HSBC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.94% | 9.51x |
| Ballet Enthusiasts | 8.01% | 6.33x |
| Online Grocery Shoppers | 8.33% | 5.47x |
| Real Estate Decision Makers | 8.01% | 5.45x |
| Getaways Researchers | 6.09% | 5.29x |
| Readers of Puerto Rican Content | 8.97% | 4.92x |
| New York Trip Planners | 7.05% | 4.86x |
| Last Minute Travelers | 7.05% | 4.74x |
| Telemedicine Content Readers | 3.21% | 4.60x |
| Brooklyn Nets Fans | 6.73% | 4.44x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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APPAREL RETAILERS
The HSBC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HSBC Bank audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.94% | 73.32x |
| Uniqlo | 3.60% | 66.05x |
| Zara | 5.93% | 52.37x |
| Armani | 4.54% | 44.96x |
| Saint Laurent Paris | 1.03% | 44.52x |
| American Apparel | 4.99% | 38.48x |
| Club Monaco | 1.64% | 35.24x |
| Calvin Klein | 0.59% | 34.18x |
| Urban Outfitters | 6.80% | 29.32x |
| Hugo Boss | 4.45% | 22.96x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 4.17% | 17.50x |
| New York City Family & Activity Cluster | 8.01% | 13.10x |
| Hudson Valley New York Media | 3.53% | 9.85x |
| Legal Information Research Cluster | 1.60% | 9.43x |
| Electronic Accessories | 1.28% | 5.65x |
| Spain News - Madrid & Seville | 0.94% | 5.55x |
| Luxury Sneakers | 1.92% | 5.52x |
| Australia & New Zealand Media | 0.62% | 4.24x |
| Car Enthusiasts | 1.28% | 4.23x |
| New Jersey News Cluster | 6.09% | 4.21x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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DEMOGRAPHICS
The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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