Explore the HSBC Bank Audience
Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 342.7 thousand unique devices whose actions qualify for the HSBC Bank audience.
INTERESTS
The HSBC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HSBC Bank audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 5.42% | 3.96x |
| Online Grocery Shoppers | 9.23% | 3.49x |
| Broadway Fans | 3.08% | 3.08x |
| Real Estate Decision Makers | 6.89% | 3.04x |
| Caribbean Trip Planners | 3.62% | 2.91x |
| New York Rangers Fans | 2.87% | 2.82x |
| New York Mets Fans | 3.01% | 2.77x |
| Restaurant Menu Researchers | 3.17% | 2.73x |
| Stay-at-Home Parents | 3.65% | 2.67x |
| Readers of Dominican Republic Content | 4.00% | 2.63x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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APPAREL RETAILERS
The HSBC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HSBC Bank audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.40% | 37.53x |
| Intermix | 1.88% | 35.79x |
| Levi Strauss | 2.53% | 35.12x |
| Ann Taylor | 3.78% | 33.83x |
| Zara | 5.49% | 33.41x |
| Armani | 4.40% | 33.22x |
| Hugo Boss | 2.53% | 27.87x |
| Kate Spade | 3.17% | 26.76x |
| Uniqlo | 2.06% | 26.28x |
| American Apparel | 4.45% | 26.19x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 4.33% | 10.26x |
| New York City Real Estate Research Cluster | 3.03% | 9.75x |
| NYC Tourist Attractions | 4.52% | 7.69x |
| Hudson Valley New York Media | 1.70% | 6.97x |
| New York City Family & Activity Cluster | 2.96% | 6.41x |
| Caribbean Cluster | 0.48% | 4.22x |
| Russia Cluster | 0.21% | 4.14x |
| China Cluster | 0.38% | 3.53x |
| Institutional Investing | 0.17% | 3.45x |
| Art News & Products | 0.28% | 3.27x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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DEMOGRAPHICS
The HSBC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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