Dstillery Audiences

HSBC BANK

Audience Size: 765 Thousand Devices

Explore the HSBC Bank Audience

Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 765 thousand unique devices whose actions qualify for the HSBC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The HSBC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HSBC Bank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.64% 4.88x
Ballet Enthusiasts 7.43% 4.67x
New York Trip Planners 6.85% 4.28x
Online Grocery Shoppers 11.60% 3.70x
Broadway Fans 4.31% 3.34x
Real Estate Decision Makers 9.51% 3.23x
Restaurant Menu Researchers 4.51% 3.21x
Caribbean Trip Planners 4.67% 3.04x
New York Mets Fans 3.58% 3.01x
New York Rangers Fans 3.39% 2.92x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HSBC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.

Location Composition Index
Everlane 0.73% 68.43x
Supreme 1.04% 38.00x
Club Monaco 3.92% 32.50x
Intermix 3.08% 31.43x
Armani 6.47% 26.57x
Levi Strauss 3.41% 26.03x
Zara 7.83% 25.65x
Calvin Klein 2.39% 20.93x
Hugo Boss 5.19% 20.65x
Uniqlo 2.98% 19.99x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.07% 10.47x
New York City Real Estate Research Cluster 4.02% 10.01x
NYC Tourist Attractions 5.63% 8.37x
Italy Cluster 0.08% 8.05x
New York City Family & Activity Cluster 3.72% 6.28x
Hudson Valley New York Media 1.63% 5.46x
Institutional Investing 0.36% 5.10x
France Online Music & Quiz Content Cluster 0.06% 4.99x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 4.34x
Greece Cluster 0.07% 4.16x
Composition Percentage: The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HSBC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male