Explore the HSBC Bank Audience
Below you'll find more information about the HSBC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the HSBC Bank audience.
INTERESTS
The HSBC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HSBC Bank audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 9.97% | 3.94x |
| New York City Events Researchers | 8.76% | 3.73x |
| Ballet Enthusiasts | 8.76% | 3.60x |
| New York Trip Planners | 8.31% | 3.28x |
| Burger Enthusiast | 1.82% | 2.98x |
| Real Estate Decision Makers | 7.11% | 2.95x |
| Restaurant Menu Researchers | 5.76% | 2.87x |
| New York Mets Fans | 5.40% | 2.79x |
| New York Knicks Fans | 5.64% | 2.73x |
| New York Rangers Fans | 5.59% | 2.71x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Interest attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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APPAREL RETAILERS
The HSBC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HSBC Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.97% | 44.74x |
| Supreme | 1.17% | 44.71x |
| Intermix | 4.20% | 26.19x |
| Calvin Klein | 2.00% | 23.23x |
| Uniqlo | 6.32% | 22.19x |
| Zara | 9.47% | 21.81x |
| Topshop | 1.74% | 20.77x |
| Saint Laurent Paris | 2.93% | 18.78x |
| Club Monaco | 4.15% | 18.67x |
| Joe's Jeans | 1.06% | 18.59x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Location attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HSBC Bank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.77% | 9.34x |
| New York City Real Estate Research Cluster | 4.27% | 7.97x |
| NYC Tourist Attractions | 4.75% | 7.38x |
| New York City Family & Activity Cluster | 5.49% | 6.02x |
| Hudson Valley New York Media | 2.37% | 5.73x |
| Franco-African Cluster | 0.06% | 5.09x |
| Greece Cluster | 0.06% | 4.42x |
| Russia Cluster | 0.18% | 4.39x |
| Cosmetics Business | 0.09% | 4.01x |
| Drawing & Animation | 0.03% | 3.83x |
Composition Percentage:
The overlap percentage between the HSBC Bank audience and the Content Affinity attribute.
Index: A comparison of the HSBC Bank audience to the internet population.
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DEMOGRAPHICS
The HSBC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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