Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 757.1 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.09% | 3.34x |
| Readers of South American Content | 4.86% | 2.40x |
| Readers of Puerto Rican Content | 4.62% | 2.26x |
| Readers of Caribbean Content | 4.40% | 2.23x |
| Miami Trip Planners | 4.95% | 2.20x |
| Readers of Cuban Content | 3.41% | 2.19x |
| Readers of Belizean Content | 4.52% | 2.19x |
| Colombia Trip Planners | 4.50% | 2.18x |
| Readers of Panamanian Content | 4.13% | 2.10x |
| Real Estate Decision Makers | 4.58% | 1.96x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.42% | 29.36x |
| Zara | 11.61% | 23.01x |
| Club Monaco | 5.32% | 22.19x |
| Calvin Klein | 1.96% | 22.04x |
| Hugo Boss | 16.25% | 21.90x |
| Michael Kors | 25.00% | 21.69x |
| Uniqlo | 7.27% | 21.53x |
| Abercrombie & Fitch | 7.59% | 21.45x |
| Intermix | 3.23% | 20.10x |
| Tommy Bahama | 9.78% | 19.12x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 0.07% | 6.19x |
| Quebec Vacation Research Cluster | 0.04% | 5.22x |
| French News & Gossip Cluster | 0.14% | 4.51x |
| Canadian Lifestyle | 0.07% | 4.23x |
| Men's Fashion Shopping | 0.03% | 3.84x |
| Ontario Canada Cluster | 0.03% | 3.74x |
| France Online Music & Quiz Content Cluster | 0.07% | 3.69x |
| Winnipeg Canada News | 0.04% | 3.65x |
| French Canadian Cluster | 0.11% | 3.49x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.46x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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