Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.79% | 3.92x |
| Grandparents | 0.79% | 3.69x |
| Miami Trip Planners | 3.95% | 3.49x |
| Modern Art Museum Researchers | 2.63% | 3.30x |
| Certified Events Professionals | 4.28% | 3.16x |
| UConn Huskies Fans | 2.96% | 3.10x |
| Harvard University Fans | 0.66% | 3.03x |
| Real Estate Decision Makers | 2.63% | 2.89x |
| New York City Events Researchers | 2.96% | 2.87x |
| Luxury Hotel Guests | 0.71% | 2.83x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.62% | 78.22x |
| Michael Kors | 13.83% | 65.46x |
| Tommy Bahama | 7.27% | 63.26x |
| Calvin Klein | 1.57% | 53.74x |
| Abercrombie & Fitch | 4.11% | 50.14x |
| Zara | 4.73% | 48.82x |
| Hugo Boss | 5.28% | 48.66x |
| Forever 21 | 6.23% | 42.19x |
| The North Face | 2.35% | 39.29x |
| Express | 15.56% | 38.74x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 0.99% | 5.11x |
| Latin American Spanish Language News | 1.64% | 4.91x |
| Spain News - Madrid & Seville | 0.99% | 3.99x |
| New York City Family & Activity Cluster | 1.97% | 3.93x |
| K-12 Teacher Resources | 0.66% | 3.81x |
| Graphic Design | 0.99% | 3.75x |
| Fox News Content Consumers | 1.32% | 3.63x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 3.52x |
| San Diego Cluster | 0.68% | 3.51x |
| South Florida Cluster | 3.62% | 3.26x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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