Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 703 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.77x |
| Miami Trip Planners | 4.92% | 2.47x |
| Real Estate Decision Makers | 4.46% | 2.26x |
| Readers of Cuban Content | 3.22% | 2.15x |
| Caribbean Trip Planners | 4.05% | 2.15x |
| Fort Lauderdale Trip Planners | 4.81% | 2.14x |
| Readers of Caribbean Content | 4.05% | 2.07x |
| Readers of Colombian Content | 3.77% | 2.06x |
| New York City Events Researchers | 3.51% | 2.06x |
| Readers of Dominican Republic Content | 3.64% | 2.04x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.78% | 31.55x |
| Zara | 10.68% | 23.78x |
| Club Monaco | 5.43% | 23.07x |
| Calvin Klein | 1.92% | 22.80x |
| Uniqlo | 6.85% | 22.66x |
| Michael Kors | 20.62% | 21.59x |
| Hugo Boss | 14.17% | 21.02x |
| Abercrombie & Fitch | 10.98% | 20.70x |
| Intermix | 3.23% | 19.98x |
| Everlane | 0.45% | 19.91x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.10% | 7.18x |
| Franco-African Cluster | 0.06% | 5.74x |
| Assorted Topics (Television, Origami, Men's Health) | 0.16% | 5.64x |
| French News & Gossip Cluster | 0.12% | 4.45x |
| Office Furniture Design | 0.09% | 4.00x |
| Philanthropy - Nonprofits | 0.12% | 3.98x |
| Drawing & Animation | 0.03% | 3.67x |
| Home Office Products | 0.04% | 3.66x |
| New York City Education & News Cluster | 1.12% | 3.57x |
| Central & South American News | 0.42% | 3.54x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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