Dstillery Audiences

HAAGEN-DAZS

Audience Size: 216.8 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 216.8 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.79% 3.92x
Telemedicine Content Readers 1.43% 2.84x
Miami Trip Planners 4.21% 2.81x
Caribbean Trip Planners 4.37% 2.76x
New York City Events Researchers 2.44% 2.62x
Real Estate Decision Makers 3.36% 2.53x
T-Mobile Customers 0.18% 2.48x
New York Trip Planners 3.53% 2.46x
Palm Beach Trip Planners 3.95% 2.46x
Home Custom Bedroom Decorators 1.43% 2.35x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 0.67% 29.35x
Hugo Boss 9.34% 18.75x
Armani 5.44% 17.50x
Zara 5.01% 16.23x
Michael Kors 16.89% 13.22x
Tommy Bahama 4.44% 12.49x
Charlotte Russe 2.01% 11.94x
Club Monaco 1.58% 11.91x
Saint Laurent Paris 0.75% 11.10x
American Apparel 4.25% 10.85x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 0.42% 8.68x
New York City Education & News Cluster 0.59% 8.31x
K-Pop 0.42% 6.81x
Collectibles - Coins & Sports Cards 0.42% 4.95x
Travel, Food, Fashion & Fitness 0.25% 4.70x
NYC Tourist Attractions 0.34% 4.59x
Hudson Valley New York Media 1.09% 4.22x
New York City Real Estate Research Cluster 0.93% 4.16x
New York City Family & Activity Cluster 2.78% 3.86x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.24% 3.77x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female