Dstillery Audiences

HAAGEN-DAZS

Audience Size: 634.9 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 634.9 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 4.79% 2.57x
New York City Events Researchers 3.58% 2.53x
Ballet Enthusiasts 3.49% 2.49x
Miami Trip Planners 3.47% 2.44x
Online Grocery Shoppers 3.81% 2.42x
New York Trip Planners 3.82% 2.36x
Readers of Colombian Content 2.60% 2.18x
Restaurant Menu Researchers 2.63% 2.15x
Luxury Womens Brands Shoppers 2.73% 2.14x
Readers of South American Content 2.95% 2.13x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Everlane.

Location Composition Index
Everlane 0.47% 31.78x
Topshop 0.61% 28.42x
Zara 8.80% 23.16x
Club Monaco 3.00% 23.07x
Calvin Klein 2.71% 21.41x
Michael Kors 6.65% 20.39x
Supreme 0.71% 20.28x
Levi Strauss 3.13% 20.14x
Intermix 2.38% 19.49x
Hugo Boss 7.84% 18.87x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.36% 5.00x
NYC Tourist Attractions 2.87% 4.11x
Institutional Investing 0.32% 3.90x
Shipping & Logistics 0.10% 3.86x
Retail Industry News 0.23% 3.57x
Los Angeles Cluster 0.10% 3.44x
New York City Real Estate Research Cluster 1.55% 3.40x
French News & Gossip Cluster 0.10% 3.06x
Men's Dress Shirt Shopping 0.26% 3.03x
Quebec Vacations 0.10% 2.95x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male