Dstillery Audiences

HAAGEN-DAZS

Audience Size: 541.3 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 541.3 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.33% 3.85x
Real Estate Decision Makers 5.56% 3.14x
Online Grocery Shoppers 5.97% 2.98x
Caribbean Trip Planners 5.91% 2.93x
Restaurant Menu Researchers 4.85% 2.75x
Ballet Enthusiasts 4.67% 2.68x
Miami Trip Planners 5.32% 2.59x
New York Trip Planners 4.61% 2.53x
Readers of Jamaican Content 4.55% 2.49x
T-Mobile Customers 0.18% 2.48x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 1.48% 28.00x
Zara 10.55% 26.87x
Michael Kors 24.29% 26.52x
Hugo Boss 14.82% 26.00x
Intermix 2.75% 25.53x
Calvin Klein 1.60% 23.34x
Uniqlo 5.81% 23.26x
Everlane 0.39% 23.19x
Tommy Bahama 7.74% 23.11x
Armani 8.39% 22.14x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.31% 9.32x
New York City Real Estate Research Cluster 3.02% 7.91x
New York City Family & Activity Cluster 5.32% 6.34x
Caribbean Cluster 1.30% 6.22x
Chat Rooms 0.08% 5.56x
NYC Tourist Attractions 1.83% 5.24x
Southern California Cluster 0.10% 4.83x
Mail Order Food 0.30% 4.17x
Bathrooms & Plumbing 0.30% 4.15x
Bags & Luggage 0.35% 4.03x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male