Dstillery Audiences

HAAGEN-DAZS

Audience Size: 54.5 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.79% 3.92x
Grandparents 0.79% 3.69x
Miami Trip Planners 3.95% 3.49x
Modern Art Museum Researchers 2.63% 3.30x
Certified Events Professionals 4.28% 3.16x
UConn Huskies Fans 2.96% 3.10x
Harvard University Fans 0.66% 3.03x
Real Estate Decision Makers 2.63% 2.89x
New York City Events Researchers 2.96% 2.87x
Luxury Hotel Guests 0.71% 2.83x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Intermix.

Location Composition Index
Intermix 1.62% 78.22x
Michael Kors 13.83% 65.46x
Tommy Bahama 7.27% 63.26x
Calvin Klein 1.57% 53.74x
Abercrombie & Fitch 4.11% 50.14x
Zara 4.73% 48.82x
Hugo Boss 5.28% 48.66x
Forever 21 6.23% 42.19x
The North Face 2.35% 39.29x
Express 15.56% 38.74x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 0.99% 5.11x
Latin American Spanish Language News 1.64% 4.91x
Spain News - Madrid & Seville 0.99% 3.99x
New York City Family & Activity Cluster 1.97% 3.93x
K-12 Teacher Resources 0.66% 3.81x
Graphic Design 0.99% 3.75x
Fox News Content Consumers 1.32% 3.63x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 3.52x
San Diego Cluster 0.68% 3.51x
South Florida Cluster 3.62% 3.26x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male