Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 198.2 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.07% | 7.52x |
| New York City Events Researchers | 6.09% | 5.22x |
| Telemedicine Content Readers | 1.84% | 4.70x |
| Palm Beach Trip Planners | 10.65% | 4.56x |
| Miami Trip Planners | 8.26% | 4.32x |
| Ballet Enthusiasts | 5.43% | 3.97x |
| Florida County and Local Fair Visitors | 13.04% | 3.74x |
| Real Estate Decision Makers | 5.87% | 3.50x |
| Fort Lauderdale Trip Planners | 8.04% | 3.38x |
| Restaurant Menu Researchers | 5.22% | 3.36x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 20.07% | 36.58x |
| Charlotte Russe | 2.48% | 35.34x |
| Zara | 8.27% | 35.24x |
| Hugo Boss | 10.78% | 34.31x |
| Tommy Bahama | 5.04% | 29.20x |
| Armani | 6.30% | 27.95x |
| Intermix | 1.64% | 26.85x |
| Topshop | 0.61% | 26.44x |
| Uniqlo | 3.49% | 25.29x |
| Everlane | 0.21% | 25.22x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Latin American Spanish Language News.
| Content Affinity | Composition | Index |
| Latin American Spanish Language News | 2.17% | 6.32x |
| Peru Media | 0.87% | 6.30x |
| Gossip & Entertainment | 1.30% | 6.08x |
| Spanish Health & Wellness | 0.87% | 5.97x |
| Chat Rooms | 0.08% | 5.56x |
| New York City Real Estate Research Cluster | 1.96% | 5.16x |
| New York City Education & News Cluster | 0.65% | 4.71x |
| Spain News - Madrid & Seville | 1.52% | 4.61x |
| Hudson Valley New York Media | 2.17% | 4.36x |
| Travel, Food, Fashion & Fitness | 0.44% | 4.18x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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