Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 660.8 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.10% | 2.90x |
| New York City Events Researchers | 4.69% | 2.53x |
| Real Estate Decision Makers | 4.16% | 2.40x |
| Restaurant Menu Researchers | 3.96% | 2.29x |
| Miami Trip Planners | 4.57% | 2.27x |
| Ballet Enthusiasts | 4.41% | 2.19x |
| Online Grocery Shoppers | 4.64% | 2.15x |
| Fort Lauderdale Trip Planners | 4.36% | 2.13x |
| Palm Beach Trip Planners | 4.26% | 2.13x |
| Caribbean Trip Planners | 3.83% | 2.12x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.01% | 28.43x |
| Zara | 11.37% | 24.83x |
| Hugo Boss | 16.13% | 23.26x |
| Michael Kors | 24.44% | 23.13x |
| Intermix | 3.09% | 22.74x |
| Calvin Klein | 1.84% | 22.36x |
| Uniqlo | 6.62% | 21.86x |
| Club Monaco | 4.79% | 21.66x |
| Abercrombie & Fitch | 4.78% | 21.31x |
| Tommy Bahama | 9.06% | 20.58x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.08% | 5.56x |
| French Canadian Cluster | 0.15% | 5.09x |
| Southern California Cluster | 0.10% | 4.83x |
| Institutional Investing | 0.23% | 4.44x |
| Canadian Lifestyle | 0.06% | 4.44x |
| Brazil & Portugal News | 0.23% | 3.66x |
| Chemicals | 0.05% | 3.57x |
| New York City Education & News Cluster | 1.17% | 3.51x |
| NYC Tourist Attractions | 1.67% | 3.48x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.09% | 3.42x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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