Dstillery Audiences

HAAGEN-DAZS

Audience Size: 703 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 703 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.77x
Miami Trip Planners 4.92% 2.47x
Real Estate Decision Makers 4.46% 2.26x
Readers of Cuban Content 3.22% 2.15x
Caribbean Trip Planners 4.05% 2.15x
Fort Lauderdale Trip Planners 4.81% 2.14x
Readers of Caribbean Content 4.05% 2.07x
Readers of Colombian Content 3.77% 2.06x
New York City Events Researchers 3.51% 2.06x
Readers of Dominican Republic Content 3.64% 2.04x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 2.78% 31.55x
Zara 10.68% 23.78x
Club Monaco 5.43% 23.07x
Calvin Klein 1.92% 22.80x
Uniqlo 6.85% 22.66x
Michael Kors 20.62% 21.59x
Hugo Boss 14.17% 21.02x
Abercrombie & Fitch 10.98% 20.70x
Intermix 3.23% 19.98x
Everlane 0.45% 19.91x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.10% 7.18x
Franco-African Cluster 0.06% 5.74x
Assorted Topics (Television, Origami, Men's Health) 0.16% 5.64x
French News & Gossip Cluster 0.12% 4.45x
Office Furniture Design 0.09% 4.00x
Philanthropy - Nonprofits 0.12% 3.98x
Drawing & Animation 0.03% 3.67x
Home Office Products 0.04% 3.66x
New York City Education & News Cluster 1.12% 3.57x
Central & South American News 0.42% 3.54x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male