Dstillery Audiences

HAAGEN-DAZS

Audience Size: 166 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 166 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.79% 3.92x
Palm Beach Trip Planners 5.61% 3.68x
Caribbean Trip Planners 5.88% 3.52x
Real Estate Decision Makers 4.24% 3.40x
Readers of Cuban Content 5.20% 3.27x
Lawyers 2.19% 3.24x
New York City Events Researchers 2.33% 3.14x
Major Airline Customers 4.65% 3.10x
Miami Trip Planners 4.24% 3.06x
Readers of Puerto Rican Content 4.92% 3.06x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 0.75% 22.41x
Hugo Boss 10.94% 16.30x
Armani 6.76% 16.04x
Zara 5.20% 12.87x
Tommy Bahama 5.05% 11.32x
Michael Kors 19.69% 11.25x
Intermix 0.97% 11.04x
Club Monaco 1.89% 11.03x
Charlotte Russe 2.47% 10.20x
Supreme 0.04% 10.12x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.09% 7.64x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.55% 6.64x
Spain News - Madrid & Seville 1.23% 5.76x
New York City Family & Activity Cluster 3.01% 5.12x
Latin American News 2.05% 4.80x
Latin American Spanish Language News 0.96% 4.62x
Caribbean Cluster 0.27% 3.96x
New Parents 0.13% 3.89x
Charity Walks 0.27% 3.83x
NYC Tourist Attractions 0.27% 3.75x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female