Dstillery Audiences

HAAGEN-DAZS

Audience Size: 757.1 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 757.1 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.09% 3.34x
Readers of South American Content 4.86% 2.40x
Readers of Puerto Rican Content 4.62% 2.26x
Readers of Caribbean Content 4.40% 2.23x
Miami Trip Planners 4.95% 2.20x
Readers of Cuban Content 3.41% 2.19x
Readers of Belizean Content 4.52% 2.19x
Colombia Trip Planners 4.50% 2.18x
Readers of Panamanian Content 4.13% 2.10x
Real Estate Decision Makers 4.58% 1.96x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 2.42% 29.36x
Zara 11.61% 23.01x
Club Monaco 5.32% 22.19x
Calvin Klein 1.96% 22.04x
Hugo Boss 16.25% 21.90x
Michael Kors 25.00% 21.69x
Uniqlo 7.27% 21.53x
Abercrombie & Fitch 7.59% 21.45x
Intermix 3.23% 20.10x
Tommy Bahama 9.78% 19.12x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.07% 6.19x
Quebec Vacation Research Cluster 0.04% 5.22x
French News & Gossip Cluster 0.14% 4.51x
Canadian Lifestyle 0.07% 4.23x
Men's Fashion Shopping 0.03% 3.84x
Ontario Canada Cluster 0.03% 3.74x
France Online Music & Quiz Content Cluster 0.07% 3.69x
Winnipeg Canada News 0.04% 3.65x
French Canadian Cluster 0.11% 3.49x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.46x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male