Dstillery Audiences

HAAGEN-DAZS

Audience Size: 592 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 592 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 4.13x
Countdown to the Beach Travelers 0.02% 2.77x
Readers of South American Content 3.14% 2.36x
Readers of Caribbean Content 2.97% 2.33x
Miami Trip Planners 3.71% 2.28x
Readers of Puerto Rican Content 2.88% 2.14x
New York City Events Researchers 3.78% 2.08x
Readers of Panamanian Content 2.65% 2.05x
Readers of Colombian Content 2.56% 2.02x
Readers of Belizean Content 2.63% 2.02x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 1.36% 30.08x
Everlane 0.50% 27.87x
Zara 9.74% 24.59x
Calvin Klein 2.32% 21.12x
Intermix 2.70% 20.47x
Club Monaco 3.46% 19.71x
Hugo Boss 9.34% 19.39x
Michael Kors 9.46% 19.12x
Uniqlo 4.25% 18.93x
Levi Strauss 3.83% 18.79x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 22.40x
Watches & Jewelry 0.02% 20.78x
Canada News 0.02% 19.90x
Washington D.C. Hotels 0.01% 13.41x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.96x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 7.73x
Environmentally Friendly Cars 0.02% 6.74x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.41x
Canadian Construction & Renovation Research Cluster 0.01% 5.90x
Quinceanera Planning 0.03% 5.74x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male