Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 99.9 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.79% | 3.92x |
| Caribbean Trip Planners | 6.18% | 3.28x |
| Readers of South American Content | 6.55% | 3.16x |
| New York City Events Researchers | 3.76% | 2.95x |
| Readers of Mexican Content | 6.06% | 2.75x |
| Miami Trip Planners | 5.09% | 2.68x |
| Readers of Jamaican Content | 3.64% | 2.66x |
| Real Estate Decision Makers | 4.24% | 2.59x |
| Readers of Puerto Rican Content | 5.33% | 2.57x |
| T-Mobile Customers | 0.18% | 2.48x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 8.43% | 55.32x |
| Armani | 4.06% | 45.29x |
| Zara | 4.00% | 42.22x |
| Michael Kors | 13.77% | 36.40x |
| Charlotte Russe | 1.83% | 35.02x |
| American Apparel | 3.00% | 29.31x |
| Tommy Bahama | 3.49% | 29.30x |
| Kate Spade | 5.96% | 29.17x |
| Madewell | 3.78% | 26.32x |
| Saint Laurent Paris | 0.51% | 25.58x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.48% | 7.72x |
| Peru Media | 0.36% | 4.78x |
| NYC Tourist Attractions | 0.48% | 4.77x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.45% | 4.65x |
| Caribbean Cluster | 0.48% | 4.54x |
| New York City Education & News Cluster | 0.48% | 4.29x |
| New York City Real Estate Research Cluster | 1.21% | 4.17x |
| Hudson Valley New York Media | 1.45% | 4.15x |
| New York City Family & Activity Cluster | 3.52% | 4.02x |
| Spain News - Madrid & Seville | 0.73% | 3.57x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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