Dstillery Audiences

HAAGEN-DAZS

Audience Size: 10.8 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 5.57% 3.45x
Caribbean Trip Planners 6.00% 3.34x
Miami Trip Planners 6.21% 3.21x
Palm Beach Trip Planners 6.64% 3.15x
Restaurant Menu Researchers 5.14% 3.06x
Readers of South American Content 5.35% 2.90x
Online Grocery Shoppers 4.71% 2.76x
Readers of Costa Rican Content 5.14% 2.71x
Northeastern Voters 5.14% 2.70x
Stay-at-Home Parents 5.14% 2.67x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Hugo Boss.

Location Composition Index
Hugo Boss 7.52% 68.01x
Armani 3.39% 58.93x
Abercrombie & Fitch 2.23% 58.71x
Michael Kors 13.25% 48.09x
American Apparel 5.11% 46.73x
Zara 3.53% 46.32x
Tommy Bahama 4.89% 41.33x
Calvin Klein 0.42% 41.08x
Charlotte Russe 1.92% 40.81x
Kate Spade 5.95% 35.12x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Recreational Motor Sport Enthusiasts.

Content Affinity Composition Index
Recreational Motor Sport Enthusiasts 0.96% 7.18x
Data, Analytics & Coding 0.86% 5.67x
Latin American Spanish Language News 1.28% 4.91x
New York City Education & News Cluster 0.64% 4.68x
Spain News - Madrid & Seville 1.07% 4.31x
Travel, Food, Fashion & Fitness 0.44% 4.18x
Historical Information - Museums & Libraries 0.44% 3.98x
Hudson Valley New York Media 2.14% 3.91x
Amateur Radios 0.43% 3.88x
Design Software 0.43% 3.83x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male