Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 530.6 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.68% | 2.69x |
| New York Trip Planners | 3.58% | 2.59x |
| Ballet Enthusiasts | 3.44% | 2.55x |
| Caribbean Trip Planners | 3.25% | 2.40x |
| Readers of Caribbean Content | 3.58% | 2.30x |
| Readers of South American Content | 3.37% | 2.24x |
| Miami Trip Planners | 3.08% | 2.19x |
| Broadway Fans | 2.46% | 2.18x |
| Colombia Trip Planners | 3.40% | 2.16x |
| Readers of Dominican Republic Content | 3.10% | 2.13x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.37% | 34.14x |
| Club Monaco | 2.68% | 22.73x |
| Calvin Klein | 2.53% | 22.21x |
| Supreme | 0.61% | 21.33x |
| Michael Kors | 5.44% | 21.31x |
| Zara | 6.53% | 20.78x |
| Levi Strauss | 2.72% | 20.43x |
| Intermix | 1.94% | 19.26x |
| Uniqlo | 2.97% | 19.23x |
| Free People | 4.04% | 19.00x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.95% | 6.77x |
| French News & Gossip Cluster | 0.16% | 6.02x |
| New York City Real Estate Research Cluster | 1.69% | 4.63x |
| Russia Cluster | 0.19% | 4.14x |
| NYC Tourist Attractions | 2.36% | 3.91x |
| Aid Groups | 0.33% | 3.69x |
| Alternative Streaming Services | 0.08% | 3.51x |
| Motorcycle Racing Researchers | 0.09% | 3.40x |
| New York City Family & Activity Cluster | 1.83% | 3.40x |
| Brazil & Portugal News | 0.14% | 3.27x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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