Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 541.3 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.33% | 3.85x |
| Real Estate Decision Makers | 5.56% | 3.14x |
| Online Grocery Shoppers | 5.97% | 2.98x |
| Caribbean Trip Planners | 5.91% | 2.93x |
| Restaurant Menu Researchers | 4.85% | 2.75x |
| Ballet Enthusiasts | 4.67% | 2.68x |
| Miami Trip Planners | 5.32% | 2.59x |
| New York Trip Planners | 4.61% | 2.53x |
| Readers of Jamaican Content | 4.55% | 2.49x |
| T-Mobile Customers | 0.18% | 2.48x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.48% | 28.00x |
| Zara | 10.55% | 26.87x |
| Michael Kors | 24.29% | 26.52x |
| Hugo Boss | 14.82% | 26.00x |
| Intermix | 2.75% | 25.53x |
| Calvin Klein | 1.60% | 23.34x |
| Uniqlo | 5.81% | 23.26x |
| Everlane | 0.39% | 23.19x |
| Tommy Bahama | 7.74% | 23.11x |
| Armani | 8.39% | 22.14x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.31% | 9.32x |
| New York City Real Estate Research Cluster | 3.02% | 7.91x |
| New York City Family & Activity Cluster | 5.32% | 6.34x |
| Caribbean Cluster | 1.30% | 6.22x |
| Chat Rooms | 0.08% | 5.56x |
| NYC Tourist Attractions | 1.83% | 5.24x |
| Southern California Cluster | 0.10% | 4.83x |
| Mail Order Food | 0.30% | 4.17x |
| Bathrooms & Plumbing | 0.30% | 4.15x |
| Bags & Luggage | 0.35% | 4.03x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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