Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 592 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 4.13x |
| Countdown to the Beach Travelers | 0.02% | 2.77x |
| Readers of South American Content | 3.14% | 2.36x |
| Readers of Caribbean Content | 2.97% | 2.33x |
| Miami Trip Planners | 3.71% | 2.28x |
| Readers of Puerto Rican Content | 2.88% | 2.14x |
| New York City Events Researchers | 3.78% | 2.08x |
| Readers of Panamanian Content | 2.65% | 2.05x |
| Readers of Colombian Content | 2.56% | 2.02x |
| Readers of Belizean Content | 2.63% | 2.02x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.36% | 30.08x |
| Everlane | 0.50% | 27.87x |
| Zara | 9.74% | 24.59x |
| Calvin Klein | 2.32% | 21.12x |
| Intermix | 2.70% | 20.47x |
| Club Monaco | 3.46% | 19.71x |
| Hugo Boss | 9.34% | 19.39x |
| Michael Kors | 9.46% | 19.12x |
| Uniqlo | 4.25% | 18.93x |
| Levi Strauss | 3.83% | 18.79x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 22.40x |
| Watches & Jewelry | 0.02% | 20.78x |
| Canada News | 0.02% | 19.90x |
| Washington D.C. Hotels | 0.01% | 13.41x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.96x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.05% | 7.73x |
| Environmentally Friendly Cars | 0.02% | 6.74x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.41x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 5.90x |
| Quinceanera Planning | 0.03% | 5.74x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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