Dstillery Audiences

HAAGEN-DAZS

Audience Size: 70.8 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 70.8 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.79% 3.92x
Home Custom Bedroom Decorators 0.35% 3.39x
Custom Home Lighting Shoppers 0.35% 3.39x
St Patricks Day Celebrators 0.93% 2.71x
Restaurant Supply Shoppers 0.23% 2.66x
Medical Science Researchers 1.05% 2.62x
T-Mobile Customers 0.18% 2.48x
Restaurant Researchers 0.93% 2.37x
Miami Trip Planners 2.33% 2.37x
Readers of Cuban Content 4.19% 2.35x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 0.49% 69.37x
Michael Kors 14.09% 47.14x
Hugo Boss 7.29% 46.65x
Tommy Bahama 5.38% 44.05x
Armani 3.73% 40.72x
Abercrombie & Fitch 2.79% 39.97x
Zara 3.69% 38.29x
Intermix 0.80% 35.98x
Ann Taylor 3.17% 33.74x
Kate Spade 3.97% 32.40x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New Parents.

Content Affinity Composition Index
New Parents 0.13% 3.89x
Australia & New Zealand Media 0.23% 3.81x
Vancouver British Columbia Locals Cluster 0.35% 3.64x
Latin American Spanish Language News 1.05% 3.60x
Recreational Motor Sport Enthusiasts 0.19% 3.52x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 3.52x
New York City Education & News Cluster 0.23% 3.51x
People Search 0.27% 3.49x
Appliances & Reviews 0.35% 3.41x
Party Planning & Invitations 0.23% 3.39x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male