Dstillery Audiences

HAAGEN-DAZS

Audience Size: 198.2 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 198.2 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.07% 7.52x
New York City Events Researchers 6.09% 5.22x
Telemedicine Content Readers 1.84% 4.70x
Palm Beach Trip Planners 10.65% 4.56x
Miami Trip Planners 8.26% 4.32x
Ballet Enthusiasts 5.43% 3.97x
Florida County and Local Fair Visitors 13.04% 3.74x
Real Estate Decision Makers 5.87% 3.50x
Fort Lauderdale Trip Planners 8.04% 3.38x
Restaurant Menu Researchers 5.22% 3.36x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Michael Kors.

Location Composition Index
Michael Kors 20.07% 36.58x
Charlotte Russe 2.48% 35.34x
Zara 8.27% 35.24x
Hugo Boss 10.78% 34.31x
Tommy Bahama 5.04% 29.20x
Armani 6.30% 27.95x
Intermix 1.64% 26.85x
Topshop 0.61% 26.44x
Uniqlo 3.49% 25.29x
Everlane 0.21% 25.22x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 2.17% 6.32x
Peru Media 0.87% 6.30x
Gossip & Entertainment 1.30% 6.08x
Spanish Health & Wellness 0.87% 5.97x
Chat Rooms 0.08% 5.56x
New York City Real Estate Research Cluster 1.96% 5.16x
New York City Education & News Cluster 0.65% 4.71x
Spain News - Madrid & Seville 1.52% 4.61x
Hudson Valley New York Media 2.17% 4.36x
Travel, Food, Fashion & Fitness 0.44% 4.18x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female