Dstillery Audiences

HAAGEN-DAZS

Audience Size: 99.9 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 99.9 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.79% 3.92x
Caribbean Trip Planners 6.18% 3.28x
Readers of South American Content 6.55% 3.16x
New York City Events Researchers 3.76% 2.95x
Readers of Mexican Content 6.06% 2.75x
Miami Trip Planners 5.09% 2.68x
Readers of Jamaican Content 3.64% 2.66x
Real Estate Decision Makers 4.24% 2.59x
Readers of Puerto Rican Content 5.33% 2.57x
T-Mobile Customers 0.18% 2.48x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Hugo Boss.

Location Composition Index
Hugo Boss 8.43% 55.32x
Armani 4.06% 45.29x
Zara 4.00% 42.22x
Michael Kors 13.77% 36.40x
Charlotte Russe 1.83% 35.02x
American Apparel 3.00% 29.31x
Tommy Bahama 3.49% 29.30x
Kate Spade 5.96% 29.17x
Madewell 3.78% 26.32x
Saint Laurent Paris 0.51% 25.58x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.48% 7.72x
Peru Media 0.36% 4.78x
NYC Tourist Attractions 0.48% 4.77x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.45% 4.65x
Caribbean Cluster 0.48% 4.54x
New York City Education & News Cluster 0.48% 4.29x
New York City Real Estate Research Cluster 1.21% 4.17x
Hudson Valley New York Media 1.45% 4.15x
New York City Family & Activity Cluster 3.52% 4.02x
Spain News - Madrid & Seville 0.73% 3.57x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male