Dstillery Audiences

HAAGEN-DAZS

Audience Size: 286.6 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 286.6 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.20% 2.40x
Miami Trip Planners 2.66% 2.32x
Readers of Dominican Republic Content 3.41% 2.30x
Real Estate Decision Makers 4.93% 2.23x
Readers of Caribbean Content 3.03% 2.15x
Caribbean Trip Planners 2.55% 2.10x
Readers of South American Content 2.70% 2.03x
Online Grocery Shoppers 5.16% 2.00x
Readers of Nicaraguan Content 2.54% 1.98x
Readers of Belizean Content 2.86% 1.92x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Hugo Boss.

Location Composition Index
Hugo Boss 2.49% 27.37x
Madewell 2.53% 26.72x
Calvin Klein 1.74% 24.79x
Michael Kors 3.41% 24.35x
Uniqlo 1.90% 24.32x
Free People 2.63% 23.46x
Zara 3.66% 22.23x
Urban Outfitters 5.64% 21.87x
H&M 5.30% 21.84x
American Apparel 3.56% 20.96x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.07% 4.97x
New York City Real Estate Research Cluster 1.32% 4.30x
NYC Tourist Attractions 2.26% 3.88x
Central & South American News 0.25% 3.18x
New York City Family & Activity Cluster 1.43% 3.12x
Caribbean Cluster 0.34% 2.99x
Hudson Valley New York Media 0.70% 2.91x
Latin American News 0.28% 2.65x
LGBTQ Advocacy 1.03% 2.47x
Broadway Information 0.60% 2.47x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male