Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 70.8 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.79% | 3.92x |
| Home Custom Bedroom Decorators | 0.35% | 3.39x |
| Custom Home Lighting Shoppers | 0.35% | 3.39x |
| St Patricks Day Celebrators | 0.93% | 2.71x |
| Restaurant Supply Shoppers | 0.23% | 2.66x |
| Medical Science Researchers | 1.05% | 2.62x |
| T-Mobile Customers | 0.18% | 2.48x |
| Restaurant Researchers | 0.93% | 2.37x |
| Miami Trip Planners | 2.33% | 2.37x |
| Readers of Cuban Content | 4.19% | 2.35x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.49% | 69.37x |
| Michael Kors | 14.09% | 47.14x |
| Hugo Boss | 7.29% | 46.65x |
| Tommy Bahama | 5.38% | 44.05x |
| Armani | 3.73% | 40.72x |
| Abercrombie & Fitch | 2.79% | 39.97x |
| Zara | 3.69% | 38.29x |
| Intermix | 0.80% | 35.98x |
| Ann Taylor | 3.17% | 33.74x |
| Kate Spade | 3.97% | 32.40x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 0.13% | 3.89x |
| Australia & New Zealand Media | 0.23% | 3.81x |
| Vancouver British Columbia Locals Cluster | 0.35% | 3.64x |
| Latin American Spanish Language News | 1.05% | 3.60x |
| Recreational Motor Sport Enthusiasts | 0.19% | 3.52x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 3.52x |
| New York City Education & News Cluster | 0.23% | 3.51x |
| People Search | 0.27% | 3.49x |
| Appliances & Reviews | 0.35% | 3.41x |
| Party Planning & Invitations | 0.23% | 3.39x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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