Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 634.9 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 4.79% | 2.57x |
| New York City Events Researchers | 3.58% | 2.53x |
| Ballet Enthusiasts | 3.49% | 2.49x |
| Miami Trip Planners | 3.47% | 2.44x |
| Online Grocery Shoppers | 3.81% | 2.42x |
| New York Trip Planners | 3.82% | 2.36x |
| Readers of Colombian Content | 2.60% | 2.18x |
| Restaurant Menu Researchers | 2.63% | 2.15x |
| Luxury Womens Brands Shoppers | 2.73% | 2.14x |
| Readers of South American Content | 2.95% | 2.13x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.47% | 31.78x |
| Topshop | 0.61% | 28.42x |
| Zara | 8.80% | 23.16x |
| Club Monaco | 3.00% | 23.07x |
| Calvin Klein | 2.71% | 21.41x |
| Michael Kors | 6.65% | 20.39x |
| Supreme | 0.71% | 20.28x |
| Levi Strauss | 3.13% | 20.14x |
| Intermix | 2.38% | 19.49x |
| Hugo Boss | 7.84% | 18.87x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.36% | 5.00x |
| NYC Tourist Attractions | 2.87% | 4.11x |
| Institutional Investing | 0.32% | 3.90x |
| Shipping & Logistics | 0.10% | 3.86x |
| Retail Industry News | 0.23% | 3.57x |
| Los Angeles Cluster | 0.10% | 3.44x |
| New York City Real Estate Research Cluster | 1.55% | 3.40x |
| French News & Gossip Cluster | 0.10% | 3.06x |
| Men's Dress Shirt Shopping | 0.26% | 3.03x |
| Quebec Vacations | 0.10% | 2.95x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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