Dstillery Audiences

HAAGEN-DAZS

Audience Size: 660.8 Thousand Devices

Explore the Haagen-Dazs Audience

Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 660.8 thousand unique devices whose actions qualify for the Haagen-Dazs audience.

Dstillery Crafted Audiences

INTERESTS

The Haagen-Dazs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Haagen-Dazs audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 2.90x
New York City Events Researchers 4.69% 2.53x
Real Estate Decision Makers 4.16% 2.40x
Restaurant Menu Researchers 3.96% 2.29x
Miami Trip Planners 4.57% 2.27x
Ballet Enthusiasts 4.41% 2.19x
Online Grocery Shoppers 4.64% 2.15x
Fort Lauderdale Trip Planners 4.36% 2.13x
Palm Beach Trip Planners 4.26% 2.13x
Caribbean Trip Planners 3.83% 2.12x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.

Location Composition Index
Topshop 2.01% 28.43x
Zara 11.37% 24.83x
Hugo Boss 16.13% 23.26x
Michael Kors 24.44% 23.13x
Intermix 3.09% 22.74x
Calvin Klein 1.84% 22.36x
Uniqlo 6.62% 21.86x
Club Monaco 4.79% 21.66x
Abercrombie & Fitch 4.78% 21.31x
Tommy Bahama 9.06% 20.58x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Haagen-Dazs audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.08% 5.56x
French Canadian Cluster 0.15% 5.09x
Southern California Cluster 0.10% 4.83x
Institutional Investing 0.23% 4.44x
Canadian Lifestyle 0.06% 4.44x
Brazil & Portugal News 0.23% 3.66x
Chemicals 0.05% 3.57x
New York City Education & News Cluster 1.17% 3.51x
NYC Tourist Attractions 1.67% 3.48x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.09% 3.42x
Composition Percentage: The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male