Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 286.6 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.20% | 2.40x |
| Miami Trip Planners | 2.66% | 2.32x |
| Readers of Dominican Republic Content | 3.41% | 2.30x |
| Real Estate Decision Makers | 4.93% | 2.23x |
| Readers of Caribbean Content | 3.03% | 2.15x |
| Caribbean Trip Planners | 2.55% | 2.10x |
| Readers of South American Content | 2.70% | 2.03x |
| Online Grocery Shoppers | 5.16% | 2.00x |
| Readers of Nicaraguan Content | 2.54% | 1.98x |
| Readers of Belizean Content | 2.86% | 1.92x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 2.49% | 27.37x |
| Madewell | 2.53% | 26.72x |
| Calvin Klein | 1.74% | 24.79x |
| Michael Kors | 3.41% | 24.35x |
| Uniqlo | 1.90% | 24.32x |
| Free People | 2.63% | 23.46x |
| Zara | 3.66% | 22.23x |
| Urban Outfitters | 5.64% | 21.87x |
| H&M | 5.30% | 21.84x |
| American Apparel | 3.56% | 20.96x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.07% | 4.97x |
| New York City Real Estate Research Cluster | 1.32% | 4.30x |
| NYC Tourist Attractions | 2.26% | 3.88x |
| Central & South American News | 0.25% | 3.18x |
| New York City Family & Activity Cluster | 1.43% | 3.12x |
| Caribbean Cluster | 0.34% | 2.99x |
| Hudson Valley New York Media | 0.70% | 2.91x |
| Latin American News | 0.28% | 2.65x |
| LGBTQ Advocacy | 1.03% | 2.47x |
| Broadway Information | 0.60% | 2.47x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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