Explore the Haagen-Dazs Audience
Below you'll find more information about the Haagen-Dazs audience, broken down in different categories based on their digital and physical behaviors. These are 166 thousand unique devices whose actions qualify for the Haagen-Dazs audience.
INTERESTS
The Haagen-Dazs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Haagen-Dazs audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.79% | 3.92x |
| Palm Beach Trip Planners | 5.61% | 3.68x |
| Caribbean Trip Planners | 5.88% | 3.52x |
| Real Estate Decision Makers | 4.24% | 3.40x |
| Readers of Cuban Content | 5.20% | 3.27x |
| Lawyers | 2.19% | 3.24x |
| New York City Events Researchers | 2.33% | 3.14x |
| Major Airline Customers | 4.65% | 3.10x |
| Miami Trip Planners | 4.24% | 3.06x |
| Readers of Puerto Rican Content | 4.92% | 3.06x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Interest attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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APPAREL RETAILERS
The Haagen-Dazs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Haagen-Dazs audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.75% | 22.41x |
| Hugo Boss | 10.94% | 16.30x |
| Armani | 6.76% | 16.04x |
| Zara | 5.20% | 12.87x |
| Tommy Bahama | 5.05% | 11.32x |
| Michael Kors | 19.69% | 11.25x |
| Intermix | 0.97% | 11.04x |
| Club Monaco | 1.89% | 11.03x |
| Charlotte Russe | 2.47% | 10.20x |
| Supreme | 0.04% | 10.12x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Location attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Haagen-Dazs audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.09% | 7.64x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.55% | 6.64x |
| Spain News - Madrid & Seville | 1.23% | 5.76x |
| New York City Family & Activity Cluster | 3.01% | 5.12x |
| Latin American News | 2.05% | 4.80x |
| Latin American Spanish Language News | 0.96% | 4.62x |
| Caribbean Cluster | 0.27% | 3.96x |
| New Parents | 0.13% | 3.89x |
| Charity Walks | 0.27% | 3.83x |
| NYC Tourist Attractions | 0.27% | 3.75x |
Composition Percentage:
The overlap percentage between the Haagen-Dazs audience and the Content Affinity attribute.
Index: A comparison of the Haagen-Dazs audience to the internet population.
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DEMOGRAPHICS
The Haagen-Dazs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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