Dstillery Audiences

H&M

Audience Size: 304.4 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 304.4 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.75% 3.98x
Small Business Administration Cares Act Researchers 0.37% 3.32x
Midwestern Voters 7.83% 2.74x
Amazon Prime Movie Subscribers 0.36% 2.44x
French Language Learners 4.19% 2.44x
Africa Trip Planners 4.19% 2.35x
Cricket Enthusiasts 3.28% 2.32x
Online Payroll Services Users 5.10% 2.30x
Tutoring Resources Researchers 3.64% 2.29x
Russia Trip Planners 4.01% 2.24x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Supreme.

Location Composition Index
Supreme 0.48% 47.84x
Everlane 0.41% 42.78x
Uniqlo 6.09% 40.56x
Topshop 0.79% 31.55x
Joe's Jeans 0.50% 31.01x
Zara 7.45% 29.37x
Club Monaco 3.20% 29.09x
Intermix 1.88% 28.91x
Ann Taylor 5.83% 28.46x
Hugo Boss 8.22% 23.98x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 0.73% 7.34x
Cosmetics Business 0.06% 5.14x
New York City Education & News Cluster 0.73% 5.06x
Startup Investment 0.54% 3.98x
International Travel 0.55% 3.95x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Writing Tools & Citation 2.91% 3.55x
Community Planning & Transportation 0.11% 3.53x
Discount Books 0.06% 3.51x
Quebec Vacation Research Cluster 0.02% 3.50x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female