Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 45.1 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 6.80% | 3.63x |
| Finance Continuing Education Researchers | 4.76% | 3.32x |
| Getaways Researchers | 3.40% | 3.24x |
| Online Payroll Services Users | 6.12% | 3.16x |
| New York Trip Planners | 4.76% | 3.15x |
| Infiniti Vehicle Shoppers | 5.78% | 3.10x |
| Yale University Fans | 3.74% | 2.91x |
| Stay-at-Home Parents | 4.76% | 2.69x |
| Online Movie Downloaders | 4.76% | 2.61x |
| Business Travelers | 4.42% | 2.53x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.02% | 45.24x |
| Forever 21 | 16.64% | 44.19x |
| Intermix | 0.66% | 37.59x |
| Ann Taylor | 3.86% | 37.56x |
| Charlotte Russe | 2.13% | 37.18x |
| Zumiez | 20.15% | 34.26x |
| Hugo Boss | 4.34% | 30.49x |
| Lorna Jane | 0.60% | 30.48x |
| Zara | 2.59% | 28.97x |
| Madewell | 3.75% | 28.25x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Quotes & Inspiration.
| Content Affinity | Composition | Index |
| Quotes & Inspiration | 1.36% | 6.55x |
| Cosmetics Business | 0.06% | 5.14x |
| New York City Real Estate Research Cluster | 1.36% | 5.06x |
| Dental Health | 0.31% | 3.67x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
| Health Issues Cluster | 1.02% | 3.53x |
| Car Enthusiasts | 1.70% | 3.52x |
| Discount Books | 0.06% | 3.51x |
| Quebec Vacation Research Cluster | 0.02% | 3.50x |
| New York City Family & Activity Cluster | 2.38% | 3.24x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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