Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 201.8 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 2.59% | 2.79x |
| New York City Events Researchers | 2.86% | 2.71x |
| Business Filing Researchers | 2.59% | 2.28x |
| Online Grocery Shoppers | 4.34% | 2.27x |
| Telemedicine Content Readers | 0.92% | 2.20x |
| Readers of Malayalam Content | 3.05% | 2.11x |
| Blockchain Enthusiasts | 2.59% | 1.99x |
| Real Estate Decision Makers | 3.42% | 1.96x |
| Cybersecurity Researchers | 2.86% | 1.95x |
| Charitable Organization Researchers | 1.57% | 1.94x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.48% | 31.40x |
| Everlane | 0.08% | 23.93x |
| Uniqlo | 2.31% | 20.80x |
| Joe's Jeans | 0.38% | 20.53x |
| Supreme | 0.05% | 18.10x |
| Zara | 3.56% | 17.45x |
| Intermix | 0.82% | 17.42x |
| Ann Taylor | 4.16% | 17.22x |
| Charlotte Russe | 1.94% | 16.80x |
| Club Monaco | 1.37% | 16.06x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.92% | 5.97x |
| Cosmetics Business | 0.06% | 5.14x |
| Philadelphia Cluster | 4.16% | 4.26x |
| Personal Investment & Advisor Researchers | 0.26% | 3.95x |
| Korea Cluster | 0.18% | 3.82x |
| K-Pop | 0.18% | 3.79x |
| Recreational Motor Sport Enthusiasts | 0.29% | 3.67x |
| Music Production | 0.18% | 3.61x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
| Space & National Security | 0.74% | 3.53x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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