Dstillery Audiences

H&M

Audience Size: 536.8 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 536.8 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.04% 2.94x
Ballet Enthusiasts 3.65% 2.69x
New York Trip Planners 3.66% 2.64x
Online Grocery Shoppers 6.52% 2.38x
Broadway Fans 2.51% 2.22x
Real Estate Decision Makers 6.03% 2.18x
Restaurant Menu Researchers 2.60% 2.08x
New York Rangers Fans 2.01% 2.05x
Venture Capitalists 2.60% 1.96x
SEO Specialists 2.70% 1.96x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Everlane.

Location Composition Index
Everlane 0.81% 73.62x
Club Monaco 5.73% 48.50x
Uniqlo 6.82% 44.21x
Intermix 4.20% 41.61x
Levi Strauss 4.84% 36.33x
Free People 7.54% 35.43x
Zara 10.98% 34.96x
Michael Kors 8.90% 34.87x
Supreme 0.99% 34.58x
Madewell 6.57% 32.22x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.79% 4.72x
New York City Education & News Cluster 2.07% 4.58x
NYC Tourist Attractions 2.73% 4.36x
Nepal News 0.05% 3.91x
Cosmetics Business 0.10% 3.41x
Art News & Products 0.27% 3.10x
Serbia & Albania Cluster 0.06% 3.08x
Retail Industry News 0.15% 3.07x
French News & Gossip Cluster 0.08% 3.02x
Marketing Professionals 0.65% 3.00x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male