Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.72x |
| Countdown to the Beach Travelers | 0.02% | 2.41x |
| Online Grocery Shoppers | 4.92% | 1.91x |
| New York City Events Researchers | 4.48% | 1.88x |
| Ballet Enthusiasts | 4.50% | 1.82x |
| Real Estate Decision Makers | 4.21% | 1.72x |
| Restaurant Menu Researchers | 3.49% | 1.71x |
| Burger Enthusiast | 1.05% | 1.70x |
| Colombia Trip Planners | 3.48% | 1.67x |
| New York Trip Planners | 4.22% | 1.64x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.64% | 29.38x |
| Supreme | 0.73% | 27.83x |
| Uniqlo | 7.41% | 26.03x |
| Intermix | 3.98% | 24.83x |
| Zara | 10.30% | 23.73x |
| Topshop | 1.93% | 23.03x |
| Joe's Jeans | 1.20% | 21.04x |
| Ann Taylor | 8.67% | 19.81x |
| Club Monaco | 4.19% | 18.84x |
| Madewell | 8.01% | 18.61x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 4.63x |
| Law School Research Cluster | 0.07% | 3.13x |
| NYC Tourist Attractions | 2.00% | 3.03x |
| New York City Real Estate Research Cluster | 1.59% | 2.91x |
| New York City Education & News Cluster | 1.17% | 2.83x |
| Franco-African Cluster | 0.04% | 2.83x |
| Vietnam Cluster | 0.08% | 2.80x |
| Scientology | 0.02% | 2.77x |
| French News & Gossip Cluster | 0.10% | 2.71x |
| Alternative Movie Streaming | 0.11% | 2.50x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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