Dstillery Audiences

H&M

Audience Size: 254.8 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 254.8 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.17% 2.24x
Online Grocery Shoppers 5.67% 2.07x
Real Estate Decision Makers 4.94% 2.01x
SEO Specialists 2.14% 1.90x
Executive Travelers 2.17% 1.89x
Caribbean Trip Planners 2.35% 1.80x
Last Minute Travelers 2.06% 1.77x
Broadway Fans 1.81% 1.76x
Restaurant Menu Researchers 2.10% 1.75x
Miami Trip Planners 2.09% 1.73x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.

Location Composition Index
Uniqlo 5.69% 66.40x
Intermix 3.97% 64.54x
Madewell 5.82% 51.75x
Michael Kors 7.80% 51.65x
Levi Strauss 3.88% 50.34x
Zara 8.94% 47.25x
Club Monaco 4.31% 47.05x
Free People 5.40% 44.37x
Forever 21 13.11% 43.05x
Armani 5.89% 40.44x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.83% 4.15x
New York City Real Estate Research Cluster 1.24% 3.82x
NYC Tourist Attractions 2.25% 3.67x
Russia Cluster 0.15% 2.74x
Marketing Professionals 0.52% 2.65x
New York City Family & Activity Cluster 1.31% 2.64x
Arabic News 0.19% 2.55x
Fashion Cluster 1.23% 2.47x
LGBTQ Advocacy 1.05% 2.44x
Caribbean Cluster 0.27% 2.25x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male