Dstillery Audiences

H&M

Audience Size: 1.1 Million Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.72x
Countdown to the Beach Travelers 0.02% 2.41x
Online Grocery Shoppers 4.92% 1.91x
New York City Events Researchers 4.48% 1.88x
Ballet Enthusiasts 4.50% 1.82x
Real Estate Decision Makers 4.21% 1.72x
Restaurant Menu Researchers 3.49% 1.71x
Burger Enthusiast 1.05% 1.70x
Colombia Trip Planners 3.48% 1.67x
New York Trip Planners 4.22% 1.64x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Everlane.

Location Composition Index
Everlane 0.64% 29.38x
Supreme 0.73% 27.83x
Uniqlo 7.41% 26.03x
Intermix 3.98% 24.83x
Zara 10.30% 23.73x
Topshop 1.93% 23.03x
Joe's Jeans 1.20% 21.04x
Ann Taylor 8.67% 19.81x
Club Monaco 4.19% 18.84x
Madewell 8.01% 18.61x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.03% 4.63x
Law School Research Cluster 0.07% 3.13x
NYC Tourist Attractions 2.00% 3.03x
New York City Real Estate Research Cluster 1.59% 2.91x
New York City Education & News Cluster 1.17% 2.83x
Franco-African Cluster 0.04% 2.83x
Vietnam Cluster 0.08% 2.80x
Scientology 0.02% 2.77x
French News & Gossip Cluster 0.10% 2.71x
Alternative Movie Streaming 0.11% 2.50x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male