Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 55.1 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 8.37% | 2.56x |
| Chelsea Fans | 6.08% | 2.56x |
| Online Payroll Services Users | 4.94% | 2.47x |
| Detroit Trip Planners | 4.94% | 2.35x |
| Professional Lacrosse Fans | 4.94% | 2.17x |
| Detroit Lions Fans | 5.32% | 2.08x |
| New Years Eve Party Ticket Purchasers | 4.56% | 2.02x |
| Detroit Tigers Fans | 5.32% | 2.02x |
| Midwestern Voters | 5.32% | 2.01x |
| Orthopedic Health Researchers | 3.80% | 2.01x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.97% | 42.66x |
| Uniqlo | 2.27% | 41.71x |
| Forever 21 | 15.72% | 32.55x |
| Ann Taylor | 4.36% | 31.58x |
| Charlotte Russe | 2.17% | 30.45x |
| Hugo Boss | 5.27% | 27.76x |
| Zara | 3.10% | 27.46x |
| Zumiez | 19.70% | 26.64x |
| Lorna Jane | 0.60% | 25.68x |
| Abercrombie & Fitch | 1.12% | 25.58x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.06% | 5.14x |
| New York City Real Estate Research Cluster | 1.14% | 4.54x |
| Detroit News | 5.32% | 3.90x |
| Quotes & Inspiration | 0.76% | 3.73x |
| Dental Health | 0.31% | 3.67x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
| Discount Books | 0.06% | 3.51x |
| Quebec Vacation Research Cluster | 0.02% | 3.50x |
| Idaho Cluster | 1.14% | 3.31x |
| Health Issues Cluster | 1.14% | 3.13x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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