Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 72.9 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 1.58% | 3.21x |
| Readers of Costa Rican Content | 3.95% | 2.99x |
| Portland Trail Blazers Fans | 2.89% | 2.97x |
| Food Bank Researchers | 1.32% | 2.96x |
| Brooklyn Nets Fans | 2.37% | 2.76x |
| Executive and C-Suite | 1.84% | 2.74x |
| Denver Nuggets Fans | 2.89% | 2.74x |
| Men's Health Researchers | 2.37% | 2.73x |
| Philadelphia 76ers Fans | 2.63% | 2.70x |
| True Crime Podcast Listeners | 1.84% | 2.63x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.50% | 45.87x |
| Topshop | 0.28% | 45.62x |
| Joe's Jeans | 0.30% | 43.07x |
| Intermix | 1.02% | 38.54x |
| Forever 21 | 15.15% | 32.17x |
| Zara | 3.53% | 31.19x |
| Hugo Boss | 5.63% | 29.07x |
| Club Monaco | 1.34% | 28.80x |
| Lorna Jane | 0.71% | 28.29x |
| Ann Taylor | 3.59% | 27.29x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 0.79% | 5.61x |
| Cosmetics Business | 0.06% | 5.14x |
| Luxury Sneakers | 1.05% | 4.57x |
| New York City Family & Activity Cluster | 1.84% | 4.30x |
| High-End Audio | 0.53% | 3.93x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.22% | 3.88x |
| Science Education & Resources | 0.53% | 3.84x |
| Colorado Snow | 0.31% | 3.83x |
| Latin American Spanish Language News | 0.53% | 3.82x |
| Dental Health | 0.31% | 3.67x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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