Dstillery Audiences

H&M

Audience Size: 1.1 Million Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.72x
Countdown to the Beach Travelers 0.02% 2.41x
New York City Events Researchers 3.53% 2.34x
Ballet Enthusiasts 3.32% 2.16x
Real Estate Decision Makers 2.88% 2.06x
Online Grocery Shoppers 3.05% 1.96x
New York Trip Planners 3.29% 1.94x
Los Angeles Mass Transit Commuters 2.57% 1.86x
Restaurant Menu Researchers 2.26% 1.80x
Broadway Fans 2.31% 1.79x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Everlane.

Location Composition Index
Everlane 0.65% 35.35x
Uniqlo 6.56% 27.57x
Topshop 1.42% 25.53x
Supreme 0.74% 25.06x
Zara 9.29% 23.62x
Intermix 2.98% 22.40x
Club Monaco 4.02% 22.06x
Banana Republic 20.47% 20.30x
Forever 21 17.68% 20.09x
Joe's Jeans 1.30% 19.60x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 11.33x
Washington D.C. Hotels 0.01% 10.33x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.46x
Home Décor, Furniture, & Decorating 0.01% 6.53x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 4.55x
Barcode Site & App Users 0.01% 4.24x
Decoration & Fabric 0.01% 4.02x
New York City Real Estate Research Cluster 1.95% 2.90x
Texas Off-Roading 0.03% 2.80x
Flags & Trump 0.02% 2.71x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male