Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 304.4 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.75% | 3.98x |
| Small Business Administration Cares Act Researchers | 0.37% | 3.32x |
| Midwestern Voters | 7.83% | 2.74x |
| Amazon Prime Movie Subscribers | 0.36% | 2.44x |
| French Language Learners | 4.19% | 2.44x |
| Africa Trip Planners | 4.19% | 2.35x |
| Cricket Enthusiasts | 3.28% | 2.32x |
| Online Payroll Services Users | 5.10% | 2.30x |
| Tutoring Resources Researchers | 3.64% | 2.29x |
| Russia Trip Planners | 4.01% | 2.24x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.48% | 47.84x |
| Everlane | 0.41% | 42.78x |
| Uniqlo | 6.09% | 40.56x |
| Topshop | 0.79% | 31.55x |
| Joe's Jeans | 0.50% | 31.01x |
| Zara | 7.45% | 29.37x |
| Club Monaco | 3.20% | 29.09x |
| Intermix | 1.88% | 28.91x |
| Ann Taylor | 5.83% | 28.46x |
| Hugo Boss | 8.22% | 23.98x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 0.73% | 7.34x |
| Cosmetics Business | 0.06% | 5.14x |
| New York City Education & News Cluster | 0.73% | 5.06x |
| Startup Investment | 0.54% | 3.98x |
| International Travel | 0.55% | 3.95x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
| Writing Tools & Citation | 2.91% | 3.55x |
| Community Planning & Transportation | 0.11% | 3.53x |
| Discount Books | 0.06% | 3.51x |
| Quebec Vacation Research Cluster | 0.02% | 3.50x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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