Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.72x |
| Countdown to the Beach Travelers | 0.02% | 2.41x |
| New York City Events Researchers | 3.53% | 2.34x |
| Ballet Enthusiasts | 3.32% | 2.16x |
| Real Estate Decision Makers | 2.88% | 2.06x |
| Online Grocery Shoppers | 3.05% | 1.96x |
| New York Trip Planners | 3.29% | 1.94x |
| Los Angeles Mass Transit Commuters | 2.57% | 1.86x |
| Restaurant Menu Researchers | 2.26% | 1.80x |
| Broadway Fans | 2.31% | 1.79x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.65% | 35.35x |
| Uniqlo | 6.56% | 27.57x |
| Topshop | 1.42% | 25.53x |
| Supreme | 0.74% | 25.06x |
| Zara | 9.29% | 23.62x |
| Intermix | 2.98% | 22.40x |
| Club Monaco | 4.02% | 22.06x |
| Banana Republic | 20.47% | 20.30x |
| Forever 21 | 17.68% | 20.09x |
| Joe's Jeans | 1.30% | 19.60x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 11.33x |
| Washington D.C. Hotels | 0.01% | 10.33x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.46x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.53x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 4.55x |
| Barcode Site & App Users | 0.01% | 4.24x |
| Decoration & Fabric | 0.01% | 4.02x |
| New York City Real Estate Research Cluster | 1.95% | 2.90x |
| Texas Off-Roading | 0.03% | 2.80x |
| Flags & Trump | 0.02% | 2.71x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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