Dstillery Audiences

H&M

Audience Size: 450 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 450 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Online Content Creators.

Interest Composition Index
Online Content Creators 0.18% 2.04x
Small Business COVID-19 Relief Researchers 1.23% 1.98x
Ballet Enthusiasts 2.42% 1.96x
Real Estate Decision Makers 2.55% 1.94x
Thrift Store Shoppers 1.96% 1.94x
Spanish Language Learners 2.28% 1.88x
Office Reopening Researchers 1.37% 1.86x
Denver Nuggets Fans 3.10% 1.84x
Quarantine Planners 1.05% 1.81x
Gonzaga Bulldogs Fans 2.78% 1.81x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Topshop.

Location Composition Index
Topshop 0.58% 15.52x
Everlane 0.09% 13.95x
Joe's Jeans 0.47% 10.63x
Supreme 0.05% 10.44x
Uniqlo 2.48% 9.96x
Lorna Jane 1.68% 9.30x
Zara 3.89% 8.83x
Club Monaco 1.49% 8.11x
Ann Taylor 4.33% 8.10x
Hugo Boss 5.75% 8.07x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.23% 8.93x
Cosmetics Business 0.06% 5.14x
New England Universities 0.14% 3.99x
Cakes & Sweets 0.09% 3.98x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Ancestry & Memorial Researchers 0.10% 3.56x
Law School 0.14% 3.52x
Quebec Vacation Research Cluster 0.02% 3.50x
Spam Call Number Searchers 0.09% 3.45x
Middle East News 0.18% 3.33x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male