Dstillery Audiences

H&M

Audience Size: 257.6 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 257.6 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Work Visa Researchers.

Interest Composition Index
Work Visa Researchers 2.58% 2.04x
School Closings Updates Readers 1.29% 1.99x
Portland Trail Blazers Fans 3.20% 1.97x
Restaurant Supply Shoppers 0.19% 1.92x
Ballet Enthusiasts 2.74% 1.92x
Readers of Korean Content 5.27% 1.91x
New York City Events Researchers 2.07% 1.89x
Tokyo Trip Planners 1.96% 1.89x
Las Vegas Nightlife Researchers 3.56% 1.89x
Fast Fashion Shoppers 2.84% 1.89x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Topshop.

Location Composition Index
Topshop 0.46% 24.05x
Everlane 0.07% 17.62x
Uniqlo 2.31% 15.26x
Joe's Jeans 0.33% 11.97x
Supreme 0.04% 11.95x
Zara 3.14% 11.92x
Club Monaco 1.31% 11.57x
Ann Taylor 3.48% 11.54x
Forever 21 13.33% 11.46x
Hugo Boss 4.67% 10.99x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.06% 5.14x
Korea Cluster 0.26% 4.42x
Furniture & Home Improvement 0.15% 4.39x
South Africa News Cluster 0.21% 4.15x
Assorted Topics (Television, Origami, Men's Health) 0.15% 4.06x
Painting & Renovation 0.10% 3.94x
New York City Education & News Cluster 0.31% 3.68x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Beer, Wine & Alcohol 0.15% 3.58x
Ancestry & Memorial Researchers 0.10% 3.56x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male