Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 257.6 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Work Visa Researchers.
| Interest | Composition | Index |
| Work Visa Researchers | 2.58% | 2.04x |
| School Closings Updates Readers | 1.29% | 1.99x |
| Portland Trail Blazers Fans | 3.20% | 1.97x |
| Restaurant Supply Shoppers | 0.19% | 1.92x |
| Ballet Enthusiasts | 2.74% | 1.92x |
| Readers of Korean Content | 5.27% | 1.91x |
| New York City Events Researchers | 2.07% | 1.89x |
| Tokyo Trip Planners | 1.96% | 1.89x |
| Las Vegas Nightlife Researchers | 3.56% | 1.89x |
| Fast Fashion Shoppers | 2.84% | 1.89x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.46% | 24.05x |
| Everlane | 0.07% | 17.62x |
| Uniqlo | 2.31% | 15.26x |
| Joe's Jeans | 0.33% | 11.97x |
| Supreme | 0.04% | 11.95x |
| Zara | 3.14% | 11.92x |
| Club Monaco | 1.31% | 11.57x |
| Ann Taylor | 3.48% | 11.54x |
| Forever 21 | 13.33% | 11.46x |
| Hugo Boss | 4.67% | 10.99x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.06% | 5.14x |
| Korea Cluster | 0.26% | 4.42x |
| Furniture & Home Improvement | 0.15% | 4.39x |
| South Africa News Cluster | 0.21% | 4.15x |
| Assorted Topics (Television, Origami, Men's Health) | 0.15% | 4.06x |
| Painting & Renovation | 0.10% | 3.94x |
| New York City Education & News Cluster | 0.31% | 3.68x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
| Beer, Wine & Alcohol | 0.15% | 3.58x |
| Ancestry & Memorial Researchers | 0.10% | 3.56x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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