Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 873 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.72x |
| Countdown to the Beach Travelers | 0.02% | 2.41x |
| Ballet Enthusiasts | 5.01% | 2.09x |
| Online Grocery Shoppers | 4.86% | 2.03x |
| New York City Events Researchers | 4.51% | 1.93x |
| Real Estate Decision Makers | 4.21% | 1.76x |
| New York Trip Planners | 4.47% | 1.70x |
| Broadway Fans | 3.53% | 1.68x |
| Restaurant Menu Researchers | 3.24% | 1.66x |
| Los Angeles Mass Transit Commuters | 4.04% | 1.64x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.71% | 35.70x |
| Uniqlo | 6.24% | 25.10x |
| Topshop | 1.17% | 24.29x |
| Club Monaco | 4.49% | 22.20x |
| Zara | 9.69% | 21.49x |
| Intermix | 3.21% | 20.74x |
| Supreme | 0.89% | 20.11x |
| Levi Strauss | 4.11% | 19.16x |
| Forever 21 | 17.89% | 18.89x |
| Banana Republic | 19.87% | 18.86x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 11.33x |
| Sports - Skiing, Snowboarding | 0.02% | 10.36x |
| Washington D.C. Hotels | 0.01% | 10.33x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.46x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.53x |
| Scientology | 0.09% | 6.45x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.12% | 5.68x |
| Content Streamers & Downloaders | 0.05% | 5.22x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.53x |
| Meeting Planning & Hotels | 0.21% | 4.20x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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