Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 124.5 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 3.10% | 2.90x |
| St. Louis Trip Planners | 4.97% | 2.21x |
| Restaurant Supply Shoppers | 0.18% | 2.10x |
| Masters in Management Researchers | 2.34% | 2.04x |
| Modern Art Museum Researchers | 1.69% | 1.97x |
| Online Grammar Tool Users | 0.70% | 1.96x |
| True Crime Podcast Listeners | 0.88% | 1.95x |
| Mens Business Clothes Shoppers | 0.58% | 1.94x |
| Tutoring Resources Researchers | 1.29% | 1.90x |
| Automotive Racing Enthusiasts | 2.22% | 1.86x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.72% | 51.91x |
| Topshop | 0.36% | 49.75x |
| Intermix | 0.94% | 41.49x |
| Zara | 3.79% | 38.94x |
| Anthropologie | 8.98% | 37.86x |
| Lululemon | 9.50% | 35.02x |
| Ann Taylor | 3.07% | 32.31x |
| Joe's Jeans | 0.19% | 28.44x |
| Forever 21 | 8.23% | 27.88x |
| Charlotte Russe | 2.48% | 27.67x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.06% | 5.14x |
| Philadelphia Cluster | 3.10% | 4.34x |
| Teen Hair | 0.12% | 3.93x |
| Missouri News Content Cluster | 2.10% | 3.83x |
| Washington & Northern Virginia | 1.46% | 3.76x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.18% | 3.50x |
| Quebec Vacation Research Cluster | 0.02% | 3.50x |
| Korea Cluster | 0.18% | 3.50x |
| Bowling | 0.12% | 3.46x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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