Dstillery Audiences

H&M

Audience Size: 1.1 Million Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.11% 4.14x
New York City Events Researchers 4.62% 2.13x
Ballet Enthusiasts 4.81% 2.08x
Los Angeles Mass Transit Commuters 5.39% 2.06x
Online Grocery Shoppers 4.81% 2.02x
New York Trip Planners 4.40% 1.94x
Restaurant Menu Researchers 3.83% 1.92x
Real Estate Decision Makers 4.35% 1.87x
Santa Monica Trip Planners 4.52% 1.83x
Los Angeles Trip Planners 4.44% 1.82x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Supreme.

Location Composition Index
Supreme 0.72% 32.17x
Everlane 0.66% 26.92x
Uniqlo 8.66% 25.62x
Joe's Jeans 1.18% 24.45x
Intermix 3.88% 24.12x
Topshop 1.98% 23.94x
Zara 11.20% 22.19x
Ann Taylor 9.25% 19.69x
Club Monaco 4.63% 19.33x
Calvin Klein 1.62% 18.22x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.13% 4.86x
Malaya 0.03% 4.13x
New York City Education & News Cluster 1.30% 3.72x
Alternative Movie Streaming 0.11% 3.54x
Quebec Vacation Research Cluster 0.02% 3.50x
French News & Gossip Cluster 0.11% 3.32x
New York City Real Estate Research Cluster 1.32% 3.28x
NYC Tourist Attractions 1.66% 3.18x
Cosmetics Business 0.05% 3.17x
Greece Cluster 0.04% 2.86x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male