Dstillery Audiences

H&M

Audience Size: 201.8 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 201.8 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 2.59% 2.79x
New York City Events Researchers 2.86% 2.71x
Business Filing Researchers 2.59% 2.28x
Online Grocery Shoppers 4.34% 2.27x
Telemedicine Content Readers 0.92% 2.20x
Readers of Malayalam Content 3.05% 2.11x
Blockchain Enthusiasts 2.59% 1.99x
Real Estate Decision Makers 3.42% 1.96x
Cybersecurity Researchers 2.86% 1.95x
Charitable Organization Researchers 1.57% 1.94x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Topshop.

Location Composition Index
Topshop 0.48% 31.40x
Everlane 0.08% 23.93x
Uniqlo 2.31% 20.80x
Joe's Jeans 0.38% 20.53x
Supreme 0.05% 18.10x
Zara 3.56% 17.45x
Intermix 0.82% 17.42x
Ann Taylor 4.16% 17.22x
Charlotte Russe 1.94% 16.80x
Club Monaco 1.37% 16.06x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.92% 5.97x
Cosmetics Business 0.06% 5.14x
Philadelphia Cluster 4.16% 4.26x
Personal Investment & Advisor Researchers 0.26% 3.95x
Korea Cluster 0.18% 3.82x
K-Pop 0.18% 3.79x
Recreational Motor Sport Enthusiasts 0.29% 3.67x
Music Production 0.18% 3.61x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Space & National Security 0.74% 3.53x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female