Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 801.3 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.24% | 2.24x |
| Ballet Enthusiasts | 3.10% | 2.14x |
| New York Trip Planners | 3.44% | 2.08x |
| Online Grocery Shoppers | 5.96% | 1.96x |
| Luxury Womens Brands Shoppers | 2.39% | 1.87x |
| Restaurant Menu Researchers | 2.27% | 1.85x |
| Real Estate Decision Makers | 5.52% | 1.83x |
| Caribbean Trip Planners | 2.67% | 1.76x |
| Last Minute Travelers | 2.49% | 1.72x |
| United Arab Emirates Trip Planners | 2.27% | 1.66x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.76% | 52.99x |
| Club Monaco | 4.63% | 36.92x |
| Uniqlo | 6.27% | 34.20x |
| Topshop | 0.57% | 31.75x |
| Intermix | 3.65% | 31.05x |
| Zara | 10.79% | 29.26x |
| Levi Strauss | 4.38% | 29.10x |
| Banana Republic | 18.61% | 28.79x |
| Supreme | 0.95% | 28.08x |
| Forever 21 | 17.74% | 25.06x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.74% | 3.70x |
| New York City Education & News Cluster | 1.72% | 3.53x |
| NYC Tourist Attractions | 2.22% | 3.10x |
| New York City Family & Activity Cluster | 1.63% | 2.44x |
| Cleveland News | 1.51% | 1.56x |
| Baltimore Cluster | 1.86% | 1.50x |
| New Jersey News Cluster | 2.00% | 1.37x |
| Small Business Resources | 3.22% | 1.23x |
| Los Angeles News | 1.67% | 1.20x |
| Apple Blogs & Hacks | 1.61% | 1.20x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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