Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 714.4 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.22% | 3.88x |
| New York City Events Researchers | 3.78% | 3.11x |
| Ballet Enthusiasts | 3.45% | 2.62x |
| Real Estate Decision Makers | 3.99% | 2.55x |
| Online Grocery Shoppers | 3.56% | 2.35x |
| New York Mets Fans | 3.56% | 2.23x |
| Sightseeing Travelers | 3.45% | 2.23x |
| Los Angeles Trip Planners | 3.78% | 2.22x |
| New York Rangers Fans | 3.67% | 2.20x |
| United Arab Emirates Trip Planners | 2.80% | 2.19x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.60% | 36.36x |
| Supreme | 0.63% | 36.31x |
| Uniqlo | 7.76% | 31.40x |
| Joe's Jeans | 0.85% | 28.52x |
| Topshop | 1.40% | 27.16x |
| Zara | 9.50% | 24.48x |
| Intermix | 2.57% | 24.29x |
| Club Monaco | 4.20% | 23.23x |
| Ann Taylor | 7.48% | 22.62x |
| Hugo Boss | 11.83% | 21.04x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.73% | 7.01x |
| New York City Real Estate Research Cluster | 1.73% | 5.65x |
| Cosmetics Business | 0.06% | 5.14x |
| Marketing Professionals | 0.32% | 4.78x |
| French News & Gossip Cluster | 0.16% | 4.37x |
| Philippines News | 0.65% | 4.14x |
| Startup Investment | 0.54% | 3.98x |
| European Museums, Restaurants & Events | 0.22% | 3.91x |
| Caribbean Vacation | 0.76% | 3.84x |
| New York City Family & Activity Cluster | 2.80% | 3.69x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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