Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 536.8 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.04% | 2.94x |
| Ballet Enthusiasts | 3.65% | 2.69x |
| New York Trip Planners | 3.66% | 2.64x |
| Online Grocery Shoppers | 6.52% | 2.38x |
| Broadway Fans | 2.51% | 2.22x |
| Real Estate Decision Makers | 6.03% | 2.18x |
| Restaurant Menu Researchers | 2.60% | 2.08x |
| New York Rangers Fans | 2.01% | 2.05x |
| Venture Capitalists | 2.60% | 1.96x |
| SEO Specialists | 2.70% | 1.96x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.81% | 73.62x |
| Club Monaco | 5.73% | 48.50x |
| Uniqlo | 6.82% | 44.21x |
| Intermix | 4.20% | 41.61x |
| Levi Strauss | 4.84% | 36.33x |
| Free People | 7.54% | 35.43x |
| Zara | 10.98% | 34.96x |
| Michael Kors | 8.90% | 34.87x |
| Supreme | 0.99% | 34.58x |
| Madewell | 6.57% | 32.22x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.79% | 4.72x |
| New York City Education & News Cluster | 2.07% | 4.58x |
| NYC Tourist Attractions | 2.73% | 4.36x |
| Nepal News | 0.05% | 3.91x |
| Cosmetics Business | 0.10% | 3.41x |
| Art News & Products | 0.27% | 3.10x |
| Serbia & Albania Cluster | 0.06% | 3.08x |
| Retail Industry News | 0.15% | 3.07x |
| French News & Gossip Cluster | 0.08% | 3.02x |
| Marketing Professionals | 0.65% | 3.00x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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