Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.11% | 4.14x |
| New York City Events Researchers | 4.62% | 2.13x |
| Ballet Enthusiasts | 4.81% | 2.08x |
| Los Angeles Mass Transit Commuters | 5.39% | 2.06x |
| Online Grocery Shoppers | 4.81% | 2.02x |
| New York Trip Planners | 4.40% | 1.94x |
| Restaurant Menu Researchers | 3.83% | 1.92x |
| Real Estate Decision Makers | 4.35% | 1.87x |
| Santa Monica Trip Planners | 4.52% | 1.83x |
| Los Angeles Trip Planners | 4.44% | 1.82x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.72% | 32.17x |
| Everlane | 0.66% | 26.92x |
| Uniqlo | 8.66% | 25.62x |
| Joe's Jeans | 1.18% | 24.45x |
| Intermix | 3.88% | 24.12x |
| Topshop | 1.98% | 23.94x |
| Zara | 11.20% | 22.19x |
| Ann Taylor | 9.25% | 19.69x |
| Club Monaco | 4.63% | 19.33x |
| Calvin Klein | 1.62% | 18.22x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.13% | 4.86x |
| Malaya | 0.03% | 4.13x |
| New York City Education & News Cluster | 1.30% | 3.72x |
| Alternative Movie Streaming | 0.11% | 3.54x |
| Quebec Vacation Research Cluster | 0.02% | 3.50x |
| French News & Gossip Cluster | 0.11% | 3.32x |
| New York City Real Estate Research Cluster | 1.32% | 3.28x |
| NYC Tourist Attractions | 1.66% | 3.18x |
| Cosmetics Business | 0.05% | 3.17x |
| Greece Cluster | 0.04% | 2.86x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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