Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.48% | 2.44x |
| Ballet Enthusiasts | 4.67% | 2.38x |
| Online Grocery Shoppers | 5.03% | 2.29x |
| Real Estate Decision Makers | 4.43% | 2.25x |
| Los Angeles Mass Transit Commuters | 5.13% | 2.18x |
| Restaurant Menu Researchers | 3.42% | 2.09x |
| Burger Enthusiast | 2.68% | 2.05x |
| New York Trip Planners | 3.92% | 1.98x |
| Sightseeing Travelers | 3.89% | 1.95x |
| Los Angeles Trip Planners | 4.32% | 1.93x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.71% | 31.28x |
| Everlane | 0.67% | 27.71x |
| Uniqlo | 8.31% | 25.55x |
| Intermix | 4.03% | 24.63x |
| Joe's Jeans | 1.13% | 23.62x |
| Topshop | 2.01% | 23.43x |
| Zara | 10.88% | 22.87x |
| Ann Taylor | 9.40% | 19.64x |
| Club Monaco | 4.56% | 18.64x |
| Calvin Klein | 1.58% | 18.59x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.08% | 4.72x |
| Teaching Abroad | 0.04% | 4.69x |
| Cosmetics Business | 0.07% | 4.42x |
| New York City Real Estate Research Cluster | 1.62% | 4.03x |
| Vietnam Cluster | 0.11% | 3.85x |
| Credit Unions & Consumer Protection | 0.04% | 3.71x |
| Online Learning | 0.02% | 3.65x |
| New York City Education & News Cluster | 1.30% | 3.64x |
| NYC Tourist Attractions | 1.89% | 3.62x |
| Turkey & Iran Cluster | 0.06% | 3.43x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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