Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 52.5 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.63% | 3.46x |
| Ballet Enthusiasts | 4.93% | 3.22x |
| Online Grocery Shoppers | 4.78% | 2.65x |
| Work Visa Researchers | 4.03% | 2.60x |
| School Closings Updates Readers | 2.39% | 2.60x |
| Thrift Store Shoppers | 4.33% | 2.53x |
| Fast Fashion Shoppers | 3.88% | 2.37x |
| New York Trip Planners | 4.18% | 2.36x |
| Mid-Prestige Luxury Sedan Auto Intenders | 2.69% | 2.31x |
| Real Estate Decision Makers | 3.88% | 2.28x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.05% | 62.74x |
| Armani | 2.53% | 43.74x |
| Club Monaco | 1.18% | 43.59x |
| Zara | 3.31% | 42.74x |
| Forever 21 | 12.71% | 40.27x |
| Madewell | 4.17% | 38.88x |
| Hugo Boss | 4.10% | 36.76x |
| Zumiez | 15.43% | 35.59x |
| Urban Outfitters | 6.45% | 35.46x |
| Intermix | 0.66% | 34.41x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.19% | 8.03x |
| New York City Real Estate Research Cluster | 2.69% | 5.97x |
| NYC Tourist Attractions | 1.19% | 5.48x |
| Cosmetics Business | 0.06% | 5.14x |
| International Travel | 0.60% | 4.38x |
| Central & South American News | 0.45% | 4.32x |
| Corporate Employment Pages | 0.30% | 3.93x |
| Colorado Snow | 0.31% | 3.83x |
| Dental Health | 0.31% | 3.67x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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