Dstillery Audiences

H&M

Audience Size: 714.4 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 714.4 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.22% 3.88x
New York City Events Researchers 3.78% 3.11x
Ballet Enthusiasts 3.45% 2.62x
Real Estate Decision Makers 3.99% 2.55x
Online Grocery Shoppers 3.56% 2.35x
New York Mets Fans 3.56% 2.23x
Sightseeing Travelers 3.45% 2.23x
Los Angeles Trip Planners 3.78% 2.22x
New York Rangers Fans 3.67% 2.20x
United Arab Emirates Trip Planners 2.80% 2.19x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Everlane.

Location Composition Index
Everlane 0.60% 36.36x
Supreme 0.63% 36.31x
Uniqlo 7.76% 31.40x
Joe's Jeans 0.85% 28.52x
Topshop 1.40% 27.16x
Zara 9.50% 24.48x
Intermix 2.57% 24.29x
Club Monaco 4.20% 23.23x
Ann Taylor 7.48% 22.62x
Hugo Boss 11.83% 21.04x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.73% 7.01x
New York City Real Estate Research Cluster 1.73% 5.65x
Cosmetics Business 0.06% 5.14x
Marketing Professionals 0.32% 4.78x
French News & Gossip Cluster 0.16% 4.37x
Philippines News 0.65% 4.14x
Startup Investment 0.54% 3.98x
European Museums, Restaurants & Events 0.22% 3.91x
Caribbean Vacation 0.76% 3.84x
New York City Family & Activity Cluster 2.80% 3.69x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male