Dstillery Audiences

H&M

Audience Size: 52.5 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 52.5 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.63% 3.46x
Ballet Enthusiasts 4.93% 3.22x
Online Grocery Shoppers 4.78% 2.65x
Work Visa Researchers 4.03% 2.60x
School Closings Updates Readers 2.39% 2.60x
Thrift Store Shoppers 4.33% 2.53x
Fast Fashion Shoppers 3.88% 2.37x
New York Trip Planners 4.18% 2.36x
Mid-Prestige Luxury Sedan Auto Intenders 2.69% 2.31x
Real Estate Decision Makers 3.88% 2.28x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.

Location Composition Index
Uniqlo 2.05% 62.74x
Armani 2.53% 43.74x
Club Monaco 1.18% 43.59x
Zara 3.31% 42.74x
Forever 21 12.71% 40.27x
Madewell 4.17% 38.88x
Hugo Boss 4.10% 36.76x
Zumiez 15.43% 35.59x
Urban Outfitters 6.45% 35.46x
Intermix 0.66% 34.41x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.19% 8.03x
New York City Real Estate Research Cluster 2.69% 5.97x
NYC Tourist Attractions 1.19% 5.48x
Cosmetics Business 0.06% 5.14x
International Travel 0.60% 4.38x
Central & South American News 0.45% 4.32x
Corporate Employment Pages 0.30% 3.93x
Colorado Snow 0.31% 3.83x
Dental Health 0.31% 3.67x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female