Dstillery Audiences

H&M

Audience Size: 801.3 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 801.3 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.24% 2.24x
Ballet Enthusiasts 3.10% 2.14x
New York Trip Planners 3.44% 2.08x
Online Grocery Shoppers 5.96% 1.96x
Luxury Womens Brands Shoppers 2.39% 1.87x
Restaurant Menu Researchers 2.27% 1.85x
Real Estate Decision Makers 5.52% 1.83x
Caribbean Trip Planners 2.67% 1.76x
Last Minute Travelers 2.49% 1.72x
United Arab Emirates Trip Planners 2.27% 1.66x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Everlane.

Location Composition Index
Everlane 0.76% 52.99x
Club Monaco 4.63% 36.92x
Uniqlo 6.27% 34.20x
Topshop 0.57% 31.75x
Intermix 3.65% 31.05x
Zara 10.79% 29.26x
Levi Strauss 4.38% 29.10x
Banana Republic 18.61% 28.79x
Supreme 0.95% 28.08x
Forever 21 17.74% 25.06x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.74% 3.70x
New York City Education & News Cluster 1.72% 3.53x
NYC Tourist Attractions 2.22% 3.10x
New York City Family & Activity Cluster 1.63% 2.44x
Cleveland News 1.51% 1.56x
Baltimore Cluster 1.86% 1.50x
New Jersey News Cluster 2.00% 1.37x
Small Business Resources 3.22% 1.23x
Los Angeles News 1.67% 1.20x
Apple Blogs & Hacks 1.61% 1.20x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male