Dstillery Audiences

H&M

Audience Size: 72.9 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 72.9 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 1.58% 3.21x
Readers of Costa Rican Content 3.95% 2.99x
Portland Trail Blazers Fans 2.89% 2.97x
Food Bank Researchers 1.32% 2.96x
Brooklyn Nets Fans 2.37% 2.76x
Executive and C-Suite 1.84% 2.74x
Denver Nuggets Fans 2.89% 2.74x
Men's Health Researchers 2.37% 2.73x
Philadelphia 76ers Fans 2.63% 2.70x
True Crime Podcast Listeners 1.84% 2.63x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.

Location Composition Index
Uniqlo 2.50% 45.87x
Topshop 0.28% 45.62x
Joe's Jeans 0.30% 43.07x
Intermix 1.02% 38.54x
Forever 21 15.15% 32.17x
Zara 3.53% 31.19x
Hugo Boss 5.63% 29.07x
Club Monaco 1.34% 28.80x
Lorna Jane 0.71% 28.29x
Ann Taylor 3.59% 27.29x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 0.79% 5.61x
Cosmetics Business 0.06% 5.14x
Luxury Sneakers 1.05% 4.57x
New York City Family & Activity Cluster 1.84% 4.30x
High-End Audio 0.53% 3.93x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.22% 3.88x
Science Education & Resources 0.53% 3.84x
Colorado Snow 0.31% 3.83x
Latin American Spanish Language News 0.53% 3.82x
Dental Health 0.31% 3.67x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female