Dstillery Audiences

H&M

Audience Size: 45.1 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 45.1 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 6.80% 3.63x
Finance Continuing Education Researchers 4.76% 3.32x
Getaways Researchers 3.40% 3.24x
Online Payroll Services Users 6.12% 3.16x
New York Trip Planners 4.76% 3.15x
Infiniti Vehicle Shoppers 5.78% 3.10x
Yale University Fans 3.74% 2.91x
Stay-at-Home Parents 4.76% 2.69x
Online Movie Downloaders 4.76% 2.61x
Business Travelers 4.42% 2.53x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.

Location Composition Index
Uniqlo 2.02% 45.24x
Forever 21 16.64% 44.19x
Intermix 0.66% 37.59x
Ann Taylor 3.86% 37.56x
Charlotte Russe 2.13% 37.18x
Zumiez 20.15% 34.26x
Hugo Boss 4.34% 30.49x
Lorna Jane 0.60% 30.48x
Zara 2.59% 28.97x
Madewell 3.75% 28.25x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Quotes & Inspiration.

Content Affinity Composition Index
Quotes & Inspiration 1.36% 6.55x
Cosmetics Business 0.06% 5.14x
New York City Real Estate Research Cluster 1.36% 5.06x
Dental Health 0.31% 3.67x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Health Issues Cluster 1.02% 3.53x
Car Enthusiasts 1.70% 3.52x
Discount Books 0.06% 3.51x
Quebec Vacation Research Cluster 0.02% 3.50x
New York City Family & Activity Cluster 2.38% 3.24x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male