Dstillery Audiences

H&M

Audience Size: 124.5 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 124.5 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 3.10% 2.90x
St. Louis Trip Planners 4.97% 2.21x
Restaurant Supply Shoppers 0.18% 2.10x
Masters in Management Researchers 2.34% 2.04x
Modern Art Museum Researchers 1.69% 1.97x
Online Grammar Tool Users 0.70% 1.96x
True Crime Podcast Listeners 0.88% 1.95x
Mens Business Clothes Shoppers 0.58% 1.94x
Tutoring Resources Researchers 1.29% 1.90x
Automotive Racing Enthusiasts 2.22% 1.86x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Uniqlo.

Location Composition Index
Uniqlo 2.72% 51.91x
Topshop 0.36% 49.75x
Intermix 0.94% 41.49x
Zara 3.79% 38.94x
Anthropologie 8.98% 37.86x
Lululemon 9.50% 35.02x
Ann Taylor 3.07% 32.31x
Joe's Jeans 0.19% 28.44x
Forever 21 8.23% 27.88x
Charlotte Russe 2.48% 27.67x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.06% 5.14x
Philadelphia Cluster 3.10% 4.34x
Teen Hair 0.12% 3.93x
Missouri News Content Cluster 2.10% 3.83x
Washington & Northern Virginia 1.46% 3.76x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.18% 3.50x
Quebec Vacation Research Cluster 0.02% 3.50x
Korea Cluster 0.18% 3.50x
Bowling 0.12% 3.46x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male