Explore the H&M Audience
Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 450 thousand unique devices whose actions qualify for the H&M audience.
INTERESTS
The H&M audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&M audience is Online Content Creators.
| Interest | Composition | Index |
| Online Content Creators | 0.18% | 2.04x |
| Small Business COVID-19 Relief Researchers | 1.23% | 1.98x |
| Ballet Enthusiasts | 2.42% | 1.96x |
| Real Estate Decision Makers | 2.55% | 1.94x |
| Thrift Store Shoppers | 1.96% | 1.94x |
| Spanish Language Learners | 2.28% | 1.88x |
| Office Reopening Researchers | 1.37% | 1.86x |
| Denver Nuggets Fans | 3.10% | 1.84x |
| Quarantine Planners | 1.05% | 1.81x |
| Gonzaga Bulldogs Fans | 2.78% | 1.81x |
Composition Percentage:
The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
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APPAREL RETAILERS
The H&M audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&M audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.58% | 15.52x |
| Everlane | 0.09% | 13.95x |
| Joe's Jeans | 0.47% | 10.63x |
| Supreme | 0.05% | 10.44x |
| Uniqlo | 2.48% | 9.96x |
| Lorna Jane | 1.68% | 9.30x |
| Zara | 3.89% | 8.83x |
| Club Monaco | 1.49% | 8.11x |
| Ann Taylor | 4.33% | 8.10x |
| Hugo Boss | 5.75% | 8.07x |
Composition Percentage:
The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&M audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.23% | 8.93x |
| Cosmetics Business | 0.06% | 5.14x |
| New England Universities | 0.14% | 3.99x |
| Cakes & Sweets | 0.09% | 3.98x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.61x |
| Ancestry & Memorial Researchers | 0.10% | 3.56x |
| Law School | 0.14% | 3.52x |
| Quebec Vacation Research Cluster | 0.02% | 3.50x |
| Spam Call Number Searchers | 0.09% | 3.45x |
| Middle East News | 0.18% | 3.33x |
Composition Percentage:
The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
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DEMOGRAPHICS
The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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