Dstillery Audiences

H&M

Audience Size: 55.1 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 55.1 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 8.37% 2.56x
Chelsea Fans 6.08% 2.56x
Online Payroll Services Users 4.94% 2.47x
Detroit Trip Planners 4.94% 2.35x
Professional Lacrosse Fans 4.94% 2.17x
Detroit Lions Fans 5.32% 2.08x
New Years Eve Party Ticket Purchasers 4.56% 2.02x
Detroit Tigers Fans 5.32% 2.02x
Midwestern Voters 5.32% 2.01x
Orthopedic Health Researchers 3.80% 2.01x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Intermix.

Location Composition Index
Intermix 0.97% 42.66x
Uniqlo 2.27% 41.71x
Forever 21 15.72% 32.55x
Ann Taylor 4.36% 31.58x
Charlotte Russe 2.17% 30.45x
Hugo Boss 5.27% 27.76x
Zara 3.10% 27.46x
Zumiez 19.70% 26.64x
Lorna Jane 0.60% 25.68x
Abercrombie & Fitch 1.12% 25.58x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.06% 5.14x
New York City Real Estate Research Cluster 1.14% 4.54x
Detroit News 5.32% 3.90x
Quotes & Inspiration 0.76% 3.73x
Dental Health 0.31% 3.67x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.61x
Discount Books 0.06% 3.51x
Quebec Vacation Research Cluster 0.02% 3.50x
Idaho Cluster 1.14% 3.31x
Health Issues Cluster 1.14% 3.13x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male