Dstillery Audiences

H&M

Audience Size: 1.1 Million Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.48% 2.44x
Ballet Enthusiasts 4.67% 2.38x
Online Grocery Shoppers 5.03% 2.29x
Real Estate Decision Makers 4.43% 2.25x
Los Angeles Mass Transit Commuters 5.13% 2.18x
Restaurant Menu Researchers 3.42% 2.09x
Burger Enthusiast 2.68% 2.05x
New York Trip Planners 3.92% 1.98x
Sightseeing Travelers 3.89% 1.95x
Los Angeles Trip Planners 4.32% 1.93x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Supreme.

Location Composition Index
Supreme 0.71% 31.28x
Everlane 0.67% 27.71x
Uniqlo 8.31% 25.55x
Intermix 4.03% 24.63x
Joe's Jeans 1.13% 23.62x
Topshop 2.01% 23.43x
Zara 10.88% 22.87x
Ann Taylor 9.40% 19.64x
Club Monaco 4.56% 18.64x
Calvin Klein 1.58% 18.59x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.08% 4.72x
Teaching Abroad 0.04% 4.69x
Cosmetics Business 0.07% 4.42x
New York City Real Estate Research Cluster 1.62% 4.03x
Vietnam Cluster 0.11% 3.85x
Credit Unions & Consumer Protection 0.04% 3.71x
Online Learning 0.02% 3.65x
New York City Education & News Cluster 1.30% 3.64x
NYC Tourist Attractions 1.89% 3.62x
Turkey & Iran Cluster 0.06% 3.43x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male