Dstillery Audiences

H&M

Audience Size: 873 Thousand Devices

Explore the H&M Audience

Below you'll find more information about the H&M audience, broken down in different categories based on their digital and physical behaviors. These are 873 thousand unique devices whose actions qualify for the H&M audience.

Dstillery Crafted Audiences

INTERESTS

The H&M audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&M audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.72x
Countdown to the Beach Travelers 0.02% 2.41x
Ballet Enthusiasts 5.01% 2.09x
Online Grocery Shoppers 4.86% 2.03x
New York City Events Researchers 4.51% 1.93x
Real Estate Decision Makers 4.21% 1.76x
New York Trip Planners 4.47% 1.70x
Broadway Fans 3.53% 1.68x
Restaurant Menu Researchers 3.24% 1.66x
Los Angeles Mass Transit Commuters 4.04% 1.64x
Composition Percentage: The overlap percentage between the H&M audience and the Interest attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&M audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&M audience is Everlane.

Location Composition Index
Everlane 0.71% 35.70x
Uniqlo 6.24% 25.10x
Topshop 1.17% 24.29x
Club Monaco 4.49% 22.20x
Zara 9.69% 21.49x
Intermix 3.21% 20.74x
Supreme 0.89% 20.11x
Levi Strauss 4.11% 19.16x
Forever 21 17.89% 18.89x
Banana Republic 19.87% 18.86x
Composition Percentage: The overlap percentage between the H&M audience and the Location attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&M audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 11.33x
Sports - Skiing, Snowboarding 0.02% 10.36x
Washington D.C. Hotels 0.01% 10.33x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.46x
Home Décor, Furniture, & Decorating 0.01% 6.53x
Scientology 0.09% 6.45x
Assorted Topics (Safari, Health, Wellness, Sports) 0.12% 5.68x
Content Streamers & Downloaders 0.05% 5.22x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.53x
Meeting Planning & Hotels 0.21% 4.20x
Composition Percentage: The overlap percentage between the H&M audience and the Content Affinity attribute.
Index: A comparison of the H&M audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&M audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male