Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 2.18x |
| Shelf-Stable Food Content Readers | 0.05% | 1.98x |
| T-Mobile Customers | 0.09% | 1.72x |
| Tracfone Customers | 0.01% | 1.59x |
| Hunters | 3.20% | 1.43x |
| Survivalist Enthusiasts | 2.45% | 1.43x |
| Tea Party Policy Supporters | 2.77% | 1.43x |
| Truck Shoppers | 3.28% | 1.43x |
| Archery Enthusiasts | 2.72% | 1.42x |
| Space Travel Enthusiasts | 2.88% | 1.41x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 6.82x |
| Topshop | 0.31% | 6.07x |
| Supreme | 0.10% | 5.91x |
| Joe's Jeans | 0.17% | 5.72x |
| Uniqlo | 1.31% | 5.31x |
| Zara | 2.04% | 5.25x |
| Charlotte Russe | 1.49% | 5.13x |
| American Apparel | 2.32% | 5.10x |
| Maurices | 0.21% | 5.09x |
| Calvin Klein | 0.34% | 5.05x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.04% | 7.98x |
| Electronic Document Assembly | 0.03% | 4.11x |
| Scuba Diving | 0.03% | 4.03x |
| General Interest | 0.02% | 3.49x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 3.49x |
| Cigars | 0.04% | 3.14x |
| Canada Shopping - General Commerce | 0.02% | 2.95x |
| Franco-African Cluster | 0.02% | 2.74x |
| Arts & Crafts | 0.05% | 2.57x |
| Retail Industry News | 0.07% | 2.23x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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