Dstillery Audiences

H&R BLOCK

Audience Size: 1.8 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 2.18x
T-Mobile Customers 0.09% 1.72x
Tracfone Customers 0.01% 1.59x
Oregon Trip Planners 3.09% 1.37x
Bigfoot Folklore Enthusiasts 3.29% 1.34x
Washington County and Local Fair Visitors 3.47% 1.34x
Muscle Car Shoppers 3.78% 1.34x
Professional Chefs 2.79% 1.33x
Grill Masters 3.17% 1.32x
Pizza Lovers 3.11% 1.31x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Maurices.

Location Composition Index
Maurices 1.45% 5.81x
Everlane 0.05% 5.25x
Supreme 0.05% 4.86x
Levi Strauss 0.01% 4.65x
The Childrens Place 5.55% 4.52x
Charlotte Russe 0.34% 4.51x
Topshop 0.11% 4.49x
Carhartt 27.44% 4.49x
Lane Bryant 2.86% 4.38x
Old Navy 5.41% 4.30x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 4.38x
Mid-Atlantic Beaches 0.05% 4.25x
Cigars 0.04% 3.50x
Scuba Diving 0.02% 3.08x
Canada Shopping - General Commerce 0.02% 2.95x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 2.91x
Russia Cluster 0.04% 2.85x
Franco-African Cluster 0.02% 2.74x
Airsoft & Paintball Equipment 0.05% 2.41x
Survival Guides 0.03% 2.41x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female