Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 1.94% | 1.29x |
| Hip Hop Fans | 1.58% | 1.27x |
| Readers of African American Content | 1.26% | 1.27x |
| Readers of Jamaican Content | 1.25% | 1.26x |
| Readers of El Salvadoran Content | 1.71% | 1.25x |
| Readers of Honduran Content | 3.65% | 1.23x |
| Readers of Dominican Republic Content | 1.74% | 1.23x |
| Wig Shoppers | 1.28% | 1.23x |
| Readers of Guatemalan Content | 1.67% | 1.21x |
| Caribbean Trip Planners | 1.58% | 1.21x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Curious about what else the H&R Block audience is interested in?
Sign Up
APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 9.17x |
| Club Monaco | 0.81% | 6.82x |
| Levi Strauss | 0.88% | 6.60x |
| Zumiez | 2.77% | 6.51x |
| Express Outlets | 0.35% | 6.39x |
| Hollister | 1.62% | 6.33x |
| Zara | 1.98% | 6.32x |
| Uniqlo | 0.95% | 6.15x |
| Forever 21 | 3.28% | 6.11x |
| Express | 2.06% | 6.08x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to find more of the H&R Block audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.01% | 2.43x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.22x |
| Quinceanera Planning | 0.01% | 2.10x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 1.95x |
| French News & Gossip Cluster | 0.05% | 1.80x |
| New Hampshire News | 0.34% | 1.71x |
| Franco-African Cluster | 0.03% | 1.69x |
| LGBTQ Advocacy | 0.71% | 1.64x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.64x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.61x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to see more of the Content Affinities the H&R Block audience visits?
Sign Up
DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the H&R Block audience?
Sign Up