Dstillery Audiences

H&R BLOCK

Audience Size: 2.8 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 2.18x
Shelf-Stable Food Content Readers 0.05% 1.98x
T-Mobile Customers 0.09% 1.72x
Tracfone Customers 0.01% 1.59x
Hunters 3.20% 1.43x
Survivalist Enthusiasts 2.45% 1.43x
Tea Party Policy Supporters 2.77% 1.43x
Truck Shoppers 3.28% 1.43x
Archery Enthusiasts 2.72% 1.42x
Space Travel Enthusiasts 2.88% 1.41x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.

Location Composition Index
Everlane 0.11% 6.82x
Topshop 0.31% 6.07x
Supreme 0.10% 5.91x
Joe's Jeans 0.17% 5.72x
Uniqlo 1.31% 5.31x
Zara 2.04% 5.25x
Charlotte Russe 1.49% 5.13x
American Apparel 2.32% 5.10x
Maurices 0.21% 5.09x
Calvin Klein 0.34% 5.05x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 7.98x
Electronic Document Assembly 0.03% 4.11x
Scuba Diving 0.03% 4.03x
General Interest 0.02% 3.49x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 3.49x
Cigars 0.04% 3.14x
Canada Shopping - General Commerce 0.02% 2.95x
Franco-African Cluster 0.02% 2.74x
Arts & Crafts 0.05% 2.57x
Retail Industry News 0.07% 2.23x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female