Dstillery Audiences

H&R BLOCK

Audience Size: 2.7 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.09% 1.72x
Tracfone Customers 0.01% 1.59x
Big Box Store Jewelry Sale Shoppers 0.06% 1.40x
North Midwest State Fair Visitors 3.45% 1.27x
South West State Fair Visitors 3.53% 1.26x
Colorado County and Local Fair Visitors 2.48% 1.26x
Denver Trip Planners 1.91% 1.23x
Kansas City Trip Planners 3.37% 1.23x
Essential Oils Enthusiasts 0.13% 1.22x
First Responders 2.16% 1.22x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 2.91x
Maurices 10.11% 2.14x
Buckle 6.95% 2.02x
Lane Bryant 5.84% 2.00x
Eddie Bauer 2.58% 1.99x
Carhartt 40.22% 1.98x
Mens Wearhouse 8.31% 1.97x
Victoria's Secret 10.06% 1.96x
Columbia 0.63% 1.96x
Joe's Jeans 0.09% 1.96x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.03% 5.89x
Lighting & Power 0.03% 5.43x
Germany Cluster 0.02% 4.54x
Virginia Athletics 0.03% 4.28x
Canada Online Shopping Cluster 0.01% 3.70x
Franco-African Cluster 0.01% 3.69x
Chef & Restaurant Resources 0.03% 3.51x
Car Keys, Locks & Remotes 0.01% 3.06x
Pet Supplies 0.02% 3.06x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 3.01x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male