Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Thanksgiving Entertaining Researchers.
| Interest | Composition | Index |
| Thanksgiving Entertaining Researchers | 1.51% | 1.08x |
| Diesel Vehicle Shoppers | 2.75% | 1.06x |
| Readers of Honduran Content | 2.70% | 1.06x |
| Solar Energy Researchers | 2.75% | 1.03x |
| Readers of Mexican Content | 1.57% | 1.03x |
| Reggaeton Fans | 1.80% | 1.02x |
| Alabama Trip Planners | 3.10% | 1.01x |
| Restaurant Supply Shoppers | 2.91% | 1.01x |
| Caribbean Trip Planners | 1.51% | 1.00x |
| Classic Car Shoppers | 2.42% | 1.00x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Curious about what else the H&R Block audience is interested in?
Sign Up
APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 8.16x |
| Levi Strauss | 0.96% | 6.37x |
| Club Monaco | 0.77% | 6.13x |
| Zara | 2.22% | 6.03x |
| Uniqlo | 1.09% | 5.96x |
| The Childrens Place | 4.76% | 5.89x |
| Express Outlets | 0.55% | 5.82x |
| Zumiez | 3.75% | 5.81x |
| Aeropostale | 2.53% | 5.77x |
| Express | 2.32% | 5.77x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to find more of the H&R Block audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is African American Celebrity Gossip.
| Content Affinity | Composition | Index |
| African American Celebrity Gossip | 3.95% | 1.06x |
| Hip-Hop Enthusiast | 2.59% | 1.05x |
| Car Forums | 1.61% | 1.05x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.52% | 1.01x |
| Phone & Business Information Searchers | 3.79% | 0.99x |
| Big Box Retail | 4.49% | 0.98x |
| Smartphones | 2.05% | 0.98x |
| Boston Cluster | 2.11% | 0.97x |
| Colorado News | 1.54% | 0.97x |
| Celebrity Gossip & News | 2.42% | 0.97x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to see more of the Content Affinities the H&R Block audience visits?
Sign Up
DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the H&R Block audience?
Sign Up