Dstillery Audiences

H&R BLOCK

Audience Size: 403.7 Thousand Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 403.7 thousand unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.09% 1.72x
Tracfone Customers 0.01% 1.59x
Military Servicemembers & Veterans 3.88% 1.59x
Marines 2.70% 1.56x
Commercial Truck Researchers 3.70% 1.52x
Sci-Fi Show Watchers 3.29% 1.52x
Oregon Trip Planners 3.29% 1.48x
COVID Thanksgiving Planners 1.96% 1.48x
Sale Seekers 2.10% 1.46x
Sailing Enthusiasts 3.06% 1.45x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.80x
Joe's Jeans 0.02% 4.82x
Patagonia 0.19% 4.69x
Columbia 0.28% 4.37x
Maurices 4.70% 4.27x
Lane Bryant 2.42% 4.22x
Express Outlets 0.42% 4.12x
Topshop 0.02% 4.12x
REI 0.53% 4.10x
Belk 1.02% 4.08x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 0.09% 5.17x
Marketing Professionals 0.09% 4.82x
Auto Body Upkeep & Repair Researchers 0.09% 3.83x
Jokes & Riddles 0.06% 3.67x
Chef & Restaurant Resources 0.03% 3.51x
Spanish Lifestyle & Health 0.08% 3.35x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 3.26x
Networking Marketing 0.03% 3.18x
Startup Investment 0.09% 3.02x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 3.01x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male