Dstillery Audiences

H&R BLOCK

Audience Size: 1.1 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 2.18x
T-Mobile Customers 0.09% 1.72x
Restaurant Supply Shoppers 0.19% 1.70x
Tracfone Customers 0.01% 1.59x
Arizona Wildcats Fans 2.82% 1.34x
Iowa Hawkeyes Fans 3.16% 1.34x
Chicago Cubs Fans 2.84% 1.28x
Minnesota Twins Fans 3.03% 1.28x
Readers of Catholic News 2.59% 1.28x
Cininnati Reds Fans 3.13% 1.27x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.05% 4.62x
Lorna Jane 0.08% 4.35x
Topshop 0.02% 4.11x
Maurices 4.25% 3.93x
Patagonia 0.21% 3.92x
American Apparel 0.42% 3.85x
Mens Wearhouse 3.60% 3.71x
Aeropostale 1.79% 3.70x
Lane Bryant 2.24% 3.68x
Victoria's Secret 2.97% 3.67x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.03% 3.90x
Franco-African Cluster 0.03% 3.58x
Illinois College Sports 0.04% 3.56x
Shipping & Logistics 0.03% 2.95x
Canada Shopping - General Commerce 0.02% 2.95x
Chat Rooms 0.02% 2.89x
Canada Travel & Tourism 0.04% 2.83x
Mid-Atlantic Beaches 0.04% 2.79x
Romanian News 0.03% 2.63x
Bowling 0.12% 2.58x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male