Dstillery Audiences

H&R BLOCK

Audience Size: 4.1 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is New York Knicks Fans.

Interest Composition Index
New York Knicks Fans 2.28% 1.18x
New York Rangers Fans 2.38% 1.17x
WWE and Pro Wrestling Fans 2.16% 1.16x
Toronto Blue Jays Fans 2.02% 1.14x
Chicago Blackhawks Fans 2.21% 1.14x
Online Grocery Shoppers 2.60% 1.10x
Brooklyn Nets Fans 2.22% 1.09x
New York Giants Fans 1.97% 1.09x
Milwaukee Brewers Fans 2.09% 1.09x
San Francisco Giants Fans 2.11% 1.09x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.

Location Composition Index
Everlane 0.13% 6.29x
Topshop 0.26% 5.46x
Levi Strauss 1.13% 5.24x
Zara 2.30% 5.10x
Uniqlo 1.25% 5.03x
Forever 21 4.69% 4.95x
The Childrens Place 5.50% 4.93x
Columbia 1.17% 4.86x
Hollister 2.74% 4.84x
Calvin Klein 0.63% 4.81x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Greece Cluster.

Content Affinity Composition Index
Greece Cluster 0.06% 2.69x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.67x
Flags & Trump 0.02% 2.60x
Franchising 0.06% 2.22x
Franco-African Cluster 0.04% 2.11x
Credit Unions & Consumer Protection 0.03% 1.87x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.09% 1.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 1.68x
Nepal News 0.04% 1.64x
Arts & Crafts 0.09% 1.63x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male