Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 722 thousand unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.72x |
| Wellness Enthusiasts | 0.35% | 1.69x |
| Tracfone Customers | 0.01% | 1.59x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.25% | 1.46x |
| Latin TV Enthusiasts | 4.88% | 1.34x |
| High-End Kids Furniture and Clothes Shoppers | 4.13% | 1.33x |
| Wedding Content Readers | 0.69% | 1.33x |
| Restaurant Supply Shoppers | 0.14% | 1.32x |
| Readers of Argentinian Content | 4.95% | 1.32x |
| Misc-Deal Seekers or Coupon Shoppers | 1.00% | 1.31x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.14% | 5.33x |
| Lane Bryant | 1.17% | 4.48x |
| The Childrens Place | 1.46% | 4.46x |
| Dressbarn | 1.17% | 4.45x |
| Charlotte Russe | 0.50% | 4.39x |
| Express Outlets | 0.31% | 4.34x |
| Belk | 0.46% | 4.32x |
| Zara | 0.49% | 4.26x |
| Topshop | 0.04% | 4.25x |
| Mens Wearhouse | 1.75% | 4.24x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.02% | 3.89x |
| Paleo & Keto Diet Enthusiasts | 0.02% | 3.89x |
| Telescopes | 0.01% | 3.63x |
| Chef & Restaurant Resources | 0.03% | 3.51x |
| Accounting | 0.05% | 3.43x |
| K-Pop | 0.08% | 3.32x |
| Children's Health | 0.02% | 3.22x |
| Grilling | 0.04% | 3.18x |
| Natural & Healthy Living Researchers | 0.01% | 3.10x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 3.01x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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