Dstillery Audiences

H&R BLOCK

Audience Size: 1.8 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 1.82% 1.25x
Readers of Caribbean Content 1.72% 1.24x
Hip Hop Fans 1.63% 1.23x
Colombia Trip Planners 1.79% 1.22x
Readers of Honduran Content 3.66% 1.20x
Readers of El Salvadoran Content 1.56% 1.18x
Readers of South American Content 1.54% 1.18x
Readers of Puerto Rican Content 1.28% 1.18x
Readers of Belizean Content 1.71% 1.17x
Readers of Guatemalan Content 1.62% 1.17x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.

Location Composition Index
Everlane 0.05% 9.26x
Zumiez 1.74% 7.39x
Levi Strauss 0.53% 7.35x
Zara 1.20% 7.31x
Uniqlo 0.55% 7.08x
Express 1.29% 6.94x
Saint Laurent Paris 0.39% 6.92x
American Apparel 1.18% 6.92x
Forever 21 1.95% 6.89x
Express Outlets 0.19% 6.81x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 0.02% 1.96x
New Hampshire News 0.36% 1.80x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.02% 1.74x
Mid-Atlantic Beaches 0.02% 1.70x
Nepal News 0.02% 1.65x
Spanish Lifestyle & Health 0.08% 1.62x
Niche Dating Websites 0.27% 1.60x
Arabic News 0.11% 1.55x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.04% 1.54x
Memphis News 0.10% 1.49x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female