Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Auto Body Shoppers.
| Interest | Composition | Index |
| Auto Body Shoppers | 2.83% | 1.21x |
| South West State Fair Visitors | 3.05% | 1.21x |
| Guitar Enthusiasts | 2.58% | 1.20x |
| Crossword Puzzles Players | 2.71% | 1.19x |
| Musical Instrument Purchasers | 2.54% | 1.19x |
| LGBT Activists | 2.38% | 1.19x |
| Ohio County and Local Fair Visitors | 3.03% | 1.19x |
| Chain Pizzeria Fans | 3.04% | 1.18x |
| Audio Equipment Researchers | 2.46% | 1.18x |
| Colorado County and Local Fair Visitors | 2.59% | 1.18x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.49% | 5.64x |
| Supreme | 0.13% | 5.58x |
| Everlane | 0.13% | 5.44x |
| Uniqlo | 1.64% | 5.12x |
| Levi Strauss | 1.41% | 5.08x |
| Calvin Klein | 0.43% | 5.05x |
| Joe's Jeans | 0.24% | 4.87x |
| Zara | 2.29% | 4.87x |
| American Apparel | 2.92% | 4.87x |
| Forever 21 | 4.73% | 4.65x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.02% | 4.11x |
| As Seen On TV Products | 0.01% | 3.92x |
| South Carolina Travel | 0.02% | 2.74x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.28x |
| Active Lifestyle Enthusiasts | 0.01% | 2.17x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.11x |
| Local & Travel England - East Midlands | 0.03% | 2.05x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.02x |
| Cigars | 0.03% | 1.94x |
| Vietnam Cluster | 0.05% | 1.93x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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