Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.72x |
| Tracfone Customers | 0.01% | 1.59x |
| Big Box Store Jewelry Sale Shoppers | 0.06% | 1.40x |
| North Midwest State Fair Visitors | 3.45% | 1.27x |
| South West State Fair Visitors | 3.53% | 1.26x |
| Colorado County and Local Fair Visitors | 2.48% | 1.26x |
| Denver Trip Planners | 1.91% | 1.23x |
| Kansas City Trip Planners | 3.37% | 1.23x |
| Essential Oils Enthusiasts | 0.13% | 1.22x |
| First Responders | 2.16% | 1.22x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Curious about what else the H&R Block audience is interested in?
Sign Up
APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 2.91x |
| Maurices | 10.11% | 2.14x |
| Buckle | 6.95% | 2.02x |
| Lane Bryant | 5.84% | 2.00x |
| Eddie Bauer | 2.58% | 1.99x |
| Carhartt | 40.22% | 1.98x |
| Mens Wearhouse | 8.31% | 1.97x |
| Victoria's Secret | 10.06% | 1.96x |
| Columbia | 0.63% | 1.96x |
| Joe's Jeans | 0.09% | 1.96x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to find more of the H&R Block audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.03% | 5.89x |
| Lighting & Power | 0.03% | 5.43x |
| Germany Cluster | 0.02% | 4.54x |
| Virginia Athletics | 0.03% | 4.28x |
| Canada Online Shopping Cluster | 0.01% | 3.70x |
| Franco-African Cluster | 0.01% | 3.69x |
| Chef & Restaurant Resources | 0.03% | 3.51x |
| Car Keys, Locks & Remotes | 0.01% | 3.06x |
| Pet Supplies | 0.02% | 3.06x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 3.01x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to see more of the Content Affinities the H&R Block audience visits?
Sign Up
DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the H&R Block audience?
Sign Up