Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 403.7 thousand unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.72x |
| Tracfone Customers | 0.01% | 1.59x |
| Military Servicemembers & Veterans | 3.88% | 1.59x |
| Marines | 2.70% | 1.56x |
| Commercial Truck Researchers | 3.70% | 1.52x |
| Sci-Fi Show Watchers | 3.29% | 1.52x |
| Oregon Trip Planners | 3.29% | 1.48x |
| COVID Thanksgiving Planners | 1.96% | 1.48x |
| Sale Seekers | 2.10% | 1.46x |
| Sailing Enthusiasts | 3.06% | 1.45x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.80x |
| Joe's Jeans | 0.02% | 4.82x |
| Patagonia | 0.19% | 4.69x |
| Columbia | 0.28% | 4.37x |
| Maurices | 4.70% | 4.27x |
| Lane Bryant | 2.42% | 4.22x |
| Express Outlets | 0.42% | 4.12x |
| Topshop | 0.02% | 4.12x |
| REI | 0.53% | 4.10x |
| Belk | 1.02% | 4.08x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Book Publishers.
| Content Affinity | Composition | Index |
| Book Publishers | 0.09% | 5.17x |
| Marketing Professionals | 0.09% | 4.82x |
| Auto Body Upkeep & Repair Researchers | 0.09% | 3.83x |
| Jokes & Riddles | 0.06% | 3.67x |
| Chef & Restaurant Resources | 0.03% | 3.51x |
| Spanish Lifestyle & Health | 0.08% | 3.35x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 3.26x |
| Networking Marketing | 0.03% | 3.18x |
| Startup Investment | 0.09% | 3.02x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 3.01x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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