Dstillery Audiences

H&R BLOCK

Audience Size: 4.6 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is Thanksgiving Entertaining Researchers.

Interest Composition Index
Thanksgiving Entertaining Researchers 1.51% 1.08x
Diesel Vehicle Shoppers 2.75% 1.06x
Readers of Honduran Content 2.70% 1.06x
Solar Energy Researchers 2.75% 1.03x
Readers of Mexican Content 1.57% 1.03x
Reggaeton Fans 1.80% 1.02x
Alabama Trip Planners 3.10% 1.01x
Restaurant Supply Shoppers 2.91% 1.01x
Caribbean Trip Planners 1.51% 1.00x
Classic Car Shoppers 2.42% 1.00x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.

Location Composition Index
Everlane 0.12% 8.16x
Levi Strauss 0.96% 6.37x
Club Monaco 0.77% 6.13x
Zara 2.22% 6.03x
Uniqlo 1.09% 5.96x
The Childrens Place 4.76% 5.89x
Express Outlets 0.55% 5.82x
Zumiez 3.75% 5.81x
Aeropostale 2.53% 5.77x
Express 2.32% 5.77x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is African American Celebrity Gossip.

Content Affinity Composition Index
African American Celebrity Gossip 3.95% 1.06x
Hip-Hop Enthusiast 2.59% 1.05x
Car Forums 1.61% 1.05x
Assorted Topics (Humor, Gossip, Viral Media) 1.52% 1.01x
Phone & Business Information Searchers 3.79% 0.99x
Big Box Retail 4.49% 0.98x
Smartphones 2.05% 0.98x
Boston Cluster 2.11% 0.97x
Colorado News 1.54% 0.97x
Celebrity Gossip & News 2.42% 0.97x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male