Dstillery Audiences

H&R BLOCK

Audience Size: 3.7 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 1.94% 1.29x
Hip Hop Fans 1.58% 1.27x
Readers of African American Content 1.26% 1.27x
Readers of Jamaican Content 1.25% 1.26x
Readers of El Salvadoran Content 1.71% 1.25x
Readers of Honduran Content 3.65% 1.23x
Readers of Dominican Republic Content 1.74% 1.23x
Wig Shoppers 1.28% 1.23x
Readers of Guatemalan Content 1.67% 1.21x
Caribbean Trip Planners 1.58% 1.21x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.

Location Composition Index
Everlane 0.10% 9.17x
Club Monaco 0.81% 6.82x
Levi Strauss 0.88% 6.60x
Zumiez 2.77% 6.51x
Express Outlets 0.35% 6.39x
Hollister 1.62% 6.33x
Zara 1.98% 6.32x
Uniqlo 0.95% 6.15x
Forever 21 3.28% 6.11x
Express 2.06% 6.08x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.01% 2.43x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.22x
Quinceanera Planning 0.01% 2.10x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 1.95x
French News & Gossip Cluster 0.05% 1.80x
New Hampshire News 0.34% 1.71x
Franco-African Cluster 0.03% 1.69x
LGBTQ Advocacy 0.71% 1.64x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.64x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.61x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female