Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 23.1 thousand unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.11% | 1.29x |
| Readers of Caribbean Content | 1.93% | 1.29x |
| Readers of Puerto Rican Content | 1.52% | 1.26x |
| Hip Hop Fans | 1.89% | 1.25x |
| Miami Heat Fans | 0.02% | 1.24x |
| Readers of Belizean Content | 1.90% | 1.22x |
| Readers of El Salvadoran Content | 1.76% | 1.20x |
| Readers of Honduran Content | 4.25% | 1.20x |
| Readers of Panamanian Content | 1.53% | 1.19x |
| Readers of Mexican Content | 1.72% | 1.18x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 2.13% | 19.86x |
| Michael Kors | 0.95% | 7.94x |
| Club Monaco | 0.66% | 6.31x |
| Gymboree | 1.46% | 4.86x |
| Banana Republic | 2.26% | 4.41x |
| The North Face | 1.06% | 4.12x |
| Brooks Brothers | 1.56% | 3.37x |
| J. Crew | 1.43% | 3.35x |
| REI | 1.53% | 3.28x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.05% | 2.32x |
| Italy Cluster | 0.02% | 1.99x |
| Parenting & Nutrition | 0.02% | 1.72x |
| New Hampshire News | 0.35% | 1.71x |
| LGBTQ Advocacy | 0.70% | 1.64x |
| Latin American Spanish Language News | 0.15% | 1.57x |
| Nepal News | 0.02% | 1.57x |
| Spanish Lifestyle & Health | 0.08% | 1.53x |
| Chat Rooms | 0.02% | 1.50x |
| Greece Cluster | 0.02% | 1.48x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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