Dstillery Audiences

H&R BLOCK

Audience Size: 3.8 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is BBQ Enthusiasts.

Interest Composition Index
BBQ Enthusiasts 2.92% 1.23x
Readers of Hispanic Content 2.28% 1.22x
Readers of Dominican Republic Content 2.28% 1.20x
Readers of Jamaican Content 2.06% 1.20x
South West State Fair Visitors 3.46% 1.20x
Hip Hop Fans 2.75% 1.20x
Cabin Rental Researchers 2.89% 1.19x
Smoking Cessation Intenders 2.51% 1.19x
Muscle Car Shoppers 2.41% 1.19x
Military Servicemembers & Veterans 2.89% 1.18x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Supreme.

Location Composition Index
Supreme 0.13% 6.14x
Topshop 0.49% 6.07x
Everlane 0.14% 5.83x
Joe's Jeans 0.26% 5.47x
Uniqlo 1.73% 5.24x
Levi Strauss 0.93% 5.23x
American Apparel 2.96% 5.20x
Calvin Klein 0.45% 5.20x
Zara 2.51% 5.04x
Charlotte Russe 3.19% 4.92x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.87x
South Carolina Travel 0.02% 2.48x
Russia Cluster 0.07% 2.03x
Cars, Travel & Food 0.02% 1.81x
Motorsports 0.14% 1.79x
Franco-African Cluster 0.02% 1.78x
Sports Apparel 0.08% 1.76x
Los Angeles Cluster 0.03% 1.72x
Franchising 0.02% 1.71x
Bulgaria Cluster 0.01% 1.65x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female