Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 408.8 thousand unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Heart Surgery Researchers.
| Interest | Composition | Index |
| Heart Surgery Researchers | 3.61% | 3.84x |
| Chicken Recipe Researchers | 3.61% | 3.79x |
| Mature Parents | 3.09% | 3.74x |
| Women's Health Researchers | 2.58% | 3.50x |
| Home Kitchen Chefs | 3.09% | 3.48x |
| Horror Movie Fans | 2.58% | 3.42x |
| Dermatologists | 2.58% | 3.39x |
| San Antonio Spurs Fans | 2.58% | 3.39x |
| COVID Treatment Researchers | 1.55% | 3.29x |
| Houston Rockets Fans | 3.09% | 3.25x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.55% | 11.58x |
| The North Face | 0.80% | 7.69x |
| Gymboree | 2.94% | 5.91x |
| Michael Kors | 2.19% | 5.82x |
| Ralph Lauren | 0.70% | 5.49x |
| Hugo Boss | 0.91% | 5.48x |
| Forever 21 | 1.98% | 5.34x |
| Aeropostale | 3.26% | 5.15x |
| Charlotte Russe | 0.43% | 5.00x |
| Chicos | 3.16% | 4.98x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Book Publishers.
| Content Affinity | Composition | Index |
| Book Publishers | 0.09% | 5.17x |
| Computers & Accessories | 2.06% | 4.90x |
| Marketing Professionals | 0.09% | 4.82x |
| Indiana Finance & Business Cluster | 1.55% | 4.50x |
| Winter Sports & Gear | 0.12% | 4.39x |
| Gun Enthusiast - Rifles & Ammo | 1.55% | 4.36x |
| Gossip & Rumors | 2.58% | 4.03x |
| Vietnam Cluster | 0.05% | 4.02x |
| Family on a Budget | 2.58% | 3.90x |
| Coupons | 2.06% | 3.78x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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