Dstillery Audiences

H&R BLOCK

Audience Size: 4.1 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is Auto Body Shoppers.

Interest Composition Index
Auto Body Shoppers 2.83% 1.21x
South West State Fair Visitors 3.05% 1.21x
Guitar Enthusiasts 2.58% 1.20x
Crossword Puzzles Players 2.71% 1.19x
Musical Instrument Purchasers 2.54% 1.19x
LGBT Activists 2.38% 1.19x
Ohio County and Local Fair Visitors 3.03% 1.19x
Chain Pizzeria Fans 3.04% 1.18x
Audio Equipment Researchers 2.46% 1.18x
Colorado County and Local Fair Visitors 2.59% 1.18x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Topshop.

Location Composition Index
Topshop 0.49% 5.64x
Supreme 0.13% 5.58x
Everlane 0.13% 5.44x
Uniqlo 1.64% 5.12x
Levi Strauss 1.41% 5.08x
Calvin Klein 0.43% 5.05x
Joe's Jeans 0.24% 4.87x
Zara 2.29% 4.87x
American Apparel 2.92% 4.87x
Forever 21 4.73% 4.65x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.02% 4.11x
As Seen On TV Products 0.01% 3.92x
South Carolina Travel 0.02% 2.74x
Texas Sporting & Outdoors Cluster 0.03% 2.28x
Active Lifestyle Enthusiasts 0.01% 2.17x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.11x
Local & Travel England - East Midlands 0.03% 2.05x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.02x
Cigars 0.03% 1.94x
Vietnam Cluster 0.05% 1.93x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female