Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 1.82% | 1.25x |
| Readers of Caribbean Content | 1.72% | 1.24x |
| Hip Hop Fans | 1.63% | 1.23x |
| Colombia Trip Planners | 1.79% | 1.22x |
| Readers of Honduran Content | 3.66% | 1.20x |
| Readers of El Salvadoran Content | 1.56% | 1.18x |
| Readers of South American Content | 1.54% | 1.18x |
| Readers of Puerto Rican Content | 1.28% | 1.18x |
| Readers of Belizean Content | 1.71% | 1.17x |
| Readers of Guatemalan Content | 1.62% | 1.17x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 9.26x |
| Zumiez | 1.74% | 7.39x |
| Levi Strauss | 0.53% | 7.35x |
| Zara | 1.20% | 7.31x |
| Uniqlo | 0.55% | 7.08x |
| Express | 1.29% | 6.94x |
| Saint Laurent Paris | 0.39% | 6.92x |
| American Apparel | 1.18% | 6.92x |
| Forever 21 | 1.95% | 6.89x |
| Express Outlets | 0.19% | 6.81x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Seventh-day Adventist Church.
| Content Affinity | Composition | Index |
| Seventh-day Adventist Church | 0.02% | 1.96x |
| New Hampshire News | 0.36% | 1.80x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.02% | 1.74x |
| Mid-Atlantic Beaches | 0.02% | 1.70x |
| Nepal News | 0.02% | 1.65x |
| Spanish Lifestyle & Health | 0.08% | 1.62x |
| Niche Dating Websites | 0.27% | 1.60x |
| Arabic News | 0.11% | 1.55x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.54x |
| Memphis News | 0.10% | 1.49x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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