Dstillery Audiences

H&R BLOCK

Audience Size: 1 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.09% 1.72x
Tracfone Customers 0.01% 1.59x
Oregon Trip Planners 3.30% 1.54x
Oregon Ducks Fans 2.41% 1.41x
Techies 2.22% 1.39x
Arizona Wildcats Fans 2.70% 1.37x
Commercial Contractors & Designers 2.21% 1.36x
Classic Rock Fans 2.71% 1.36x
IT Decision Makers 2.29% 1.34x
Eco-Conscious Consumers 1.84% 1.34x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.55x
Everlane 0.01% 5.49x
Calvin Klein 0.07% 4.48x
Topshop 0.02% 3.94x
Patagonia 0.25% 3.90x
Maurices 5.25% 3.84x
Lane Bryant 2.79% 3.73x
Victoria's Secret 4.21% 3.60x
American Apparel 0.46% 3.59x
Mens Wearhouse 3.96% 3.59x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.04% 4.38x
Christian Music 0.04% 4.38x
Writing Resources 0.05% 3.86x
Illinois College Sports 0.03% 3.69x
Local & Travel England - East Midlands 0.03% 3.48x
Nutrition & Diabetic Living 0.04% 3.48x
Southern California Tourism 0.03% 3.06x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 3.01x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.03% 2.99x
Comedy Content 0.10% 2.97x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male