Dstillery Audiences

H&R BLOCK

Audience Size: 4.3 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is Right Wing Radicals.

Interest Composition Index
Right Wing Radicals 2.42% 1.11x
South West State Fair Visitors 2.91% 1.10x
Scifi Movie and TV Enthusiasts 2.61% 1.08x
Muscle Car Shoppers 2.54% 1.08x
The Walking Dead Fans 2.59% 1.07x
Solar Energy Researchers 2.44% 1.07x
Readers of Dominican Republic Content 1.99% 1.07x
Hip Hop Fans 2.66% 1.06x
Action Movie and TV Enthusiasts 2.43% 1.05x
Dirt Bike Enthusiasts 2.39% 1.04x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.

Location Composition Index
Everlane 0.13% 5.74x
Topshop 0.45% 5.43x
Supreme 0.13% 5.15x
Uniqlo 1.43% 5.02x
Levi Strauss 1.58% 4.95x
American Apparel 2.84% 4.82x
Zara 2.09% 4.81x
Calvin Klein 0.41% 4.74x
Forever 21 4.49% 4.67x
Carhartt 0.46% 4.57x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.64x
Scientology 0.01% 1.91x
Mid-Atlantic Beaches 0.03% 1.85x
General Interest 0.02% 1.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 1.58x
Consumer Rewards 0.03% 1.57x
Cigars 0.03% 1.54x
Chat Rooms 0.03% 1.51x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 1.40x
Upstate New York State Athletics 0.02% 1.37x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female