Dstillery Audiences

H&R BLOCK

Audience Size: 1.4 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.09% 1.72x
Tracfone Customers 0.01% 1.59x
Kansas City Trip Planners 3.49% 1.32x
Fall/Winter 2021 Fashion Trend Researchers 0.23% 1.31x
Winter Holiday Celebrators 2.58% 1.28x
Speedway Event Enthusiasts 2.69% 1.26x
Food Bank Researchers 0.88% 1.25x
Earth Day Researchers 1.79% 1.25x
Valentines Day With Kids 2.40% 1.24x
Haunted House Researchers 2.28% 1.24x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.18x
Maurices 8.07% 3.43x
Buckle 5.42% 3.32x
Lane Bryant 4.31% 3.24x
Express Outlets 0.70% 3.22x
Charlotte Russe 0.37% 3.18x
Belk 1.57% 3.16x
Carhartt 33.51% 3.16x
Hollister 3.10% 3.15x
Journeys 6.97% 3.12x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.04% 5.91x
Child Development 0.07% 4.56x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 3.94x
Bridal Fashion 0.02% 3.94x
Sports - Golf, Hunting, Fishing 0.02% 3.91x
Music Education 0.04% 3.90x
Beauty & Cosmetics 0.02% 3.88x
Medical & Pharmaceutical Scholarship 0.04% 3.82x
Telescopes 0.01% 3.63x
Local & Travel England - Northern England 0.02% 3.56x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female