Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is BBQ Enthusiasts.
| Interest | Composition | Index |
| BBQ Enthusiasts | 2.92% | 1.23x |
| Readers of Hispanic Content | 2.28% | 1.22x |
| Readers of Dominican Republic Content | 2.28% | 1.20x |
| Readers of Jamaican Content | 2.06% | 1.20x |
| South West State Fair Visitors | 3.46% | 1.20x |
| Hip Hop Fans | 2.75% | 1.20x |
| Cabin Rental Researchers | 2.89% | 1.19x |
| Smoking Cessation Intenders | 2.51% | 1.19x |
| Muscle Car Shoppers | 2.41% | 1.19x |
| Military Servicemembers & Veterans | 2.89% | 1.18x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.13% | 6.14x |
| Topshop | 0.49% | 6.07x |
| Everlane | 0.14% | 5.83x |
| Joe's Jeans | 0.26% | 5.47x |
| Uniqlo | 1.73% | 5.24x |
| Levi Strauss | 0.93% | 5.23x |
| American Apparel | 2.96% | 5.20x |
| Calvin Klein | 0.45% | 5.20x |
| Zara | 2.51% | 5.04x |
| Charlotte Russe | 3.19% | 4.92x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 2.87x |
| South Carolina Travel | 0.02% | 2.48x |
| Russia Cluster | 0.07% | 2.03x |
| Cars, Travel & Food | 0.02% | 1.81x |
| Motorsports | 0.14% | 1.79x |
| Franco-African Cluster | 0.02% | 1.78x |
| Sports Apparel | 0.08% | 1.76x |
| Los Angeles Cluster | 0.03% | 1.72x |
| Franchising | 0.02% | 1.71x |
| Bulgaria Cluster | 0.01% | 1.65x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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