Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.72x |
| Tracfone Customers | 0.01% | 1.59x |
| Kansas City Trip Planners | 3.49% | 1.32x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.23% | 1.31x |
| Winter Holiday Celebrators | 2.58% | 1.28x |
| Speedway Event Enthusiasts | 2.69% | 1.26x |
| Food Bank Researchers | 0.88% | 1.25x |
| Earth Day Researchers | 1.79% | 1.25x |
| Valentines Day With Kids | 2.40% | 1.24x |
| Haunted House Researchers | 2.28% | 1.24x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.18x |
| Maurices | 8.07% | 3.43x |
| Buckle | 5.42% | 3.32x |
| Lane Bryant | 4.31% | 3.24x |
| Express Outlets | 0.70% | 3.22x |
| Charlotte Russe | 0.37% | 3.18x |
| Belk | 1.57% | 3.16x |
| Carhartt | 33.51% | 3.16x |
| Hollister | 3.10% | 3.15x |
| Journeys | 6.97% | 3.12x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 0.04% | 5.91x |
| Child Development | 0.07% | 4.56x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 3.94x |
| Bridal Fashion | 0.02% | 3.94x |
| Sports - Golf, Hunting, Fishing | 0.02% | 3.91x |
| Music Education | 0.04% | 3.90x |
| Beauty & Cosmetics | 0.02% | 3.88x |
| Medical & Pharmaceutical Scholarship | 0.04% | 3.82x |
| Telescopes | 0.01% | 3.63x |
| Local & Travel England - Northern England | 0.02% | 3.56x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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