Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 1.61% | 1.15x |
| Dodge Vehicle Shoppers | 2.19% | 1.13x |
| Muscle Car Shoppers | 2.06% | 1.11x |
| Tractor Shoppers | 2.00% | 1.11x |
| Diesel Vehicle Shoppers | 2.03% | 1.10x |
| Auto Body Shoppers | 2.23% | 1.10x |
| Hunters | 2.16% | 1.10x |
| Truck Shoppers | 2.13% | 1.10x |
| Dirt Bike Enthusiasts | 2.10% | 1.09x |
| Cabin Rental Researchers | 1.95% | 1.09x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Curious about what else the H&R Block audience is interested in?
Sign Up
APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 6.54x |
| Topshop | 0.32% | 5.33x |
| Uniqlo | 1.23% | 5.05x |
| Zara | 2.04% | 4.95x |
| Forever 21 | 4.42% | 4.91x |
| Supreme | 0.14% | 4.86x |
| Levi Strauss | 1.36% | 4.85x |
| American Apparel | 2.78% | 4.83x |
| Calvin Klein | 0.46% | 4.82x |
| Carhartt | 3.11% | 4.81x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to find more of the H&R Block audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.01% | 2.25x |
| Online Learning | 0.03% | 1.77x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.65x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 1.65x |
| Consumer Rewards | 0.04% | 1.62x |
| Seventh-day Adventist Church | 0.02% | 1.55x |
| Greece Cluster | 0.02% | 1.43x |
| Niche Dating Websites | 0.36% | 1.38x |
| Memphis News | 0.15% | 1.37x |
| Scuba Diving | 0.03% | 1.34x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to see more of the Content Affinities the H&R Block audience visits?
Sign Up
DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the H&R Block audience?
Sign Up