Dstillery Audiences

H&R BLOCK

Audience Size: 1.8 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.09% 1.72x
Tracfone Customers 0.01% 1.59x
Oregon Trip Planners 2.57% 1.37x
Kansas City Trip Planners 3.54% 1.34x
North Midwest State Fair Visitors 3.74% 1.33x
Iowa County and Local Fair Visitors 3.60% 1.28x
Michigan County and Local Fair Visitors 3.48% 1.25x
Holiday Season Low-Cost Retail Deal Shoppers 2.45% 1.24x
Rodeo Enthusiasts 2.93% 1.24x
Oral Hygiene Shoppers 2.77% 1.24x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Maurices.

Location Composition Index
Maurices 5.33% 2.04x
Topshop 0.03% 1.97x
Carhartt 26.45% 1.93x
Patagonia 0.23% 1.86x
Lane Bryant 2.73% 1.86x
Buckle 3.23% 1.86x
Mens Wearhouse 3.99% 1.84x
Forever 21 1.88% 1.84x
Columbia 0.35% 1.83x
Dressbarn 2.28% 1.82x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.03% 5.89x
Lighting & Power 0.03% 5.43x
Jokes & Riddles 0.02% 4.72x
Germany Cluster 0.02% 4.54x
Sports - Golf, Hunting, Fishing 0.01% 3.93x
Audio Clips & Sound Effects 0.01% 3.75x
European Museums, Restaurants & Events 0.01% 3.75x
Franco-African Cluster 0.01% 3.69x
Chef & Restaurant Resources 0.03% 3.51x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 3.05x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female