Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is Right Wing Radicals.
| Interest | Composition | Index |
| Right Wing Radicals | 2.42% | 1.11x |
| South West State Fair Visitors | 2.91% | 1.10x |
| Scifi Movie and TV Enthusiasts | 2.61% | 1.08x |
| Muscle Car Shoppers | 2.54% | 1.08x |
| The Walking Dead Fans | 2.59% | 1.07x |
| Solar Energy Researchers | 2.44% | 1.07x |
| Readers of Dominican Republic Content | 1.99% | 1.07x |
| Hip Hop Fans | 2.66% | 1.06x |
| Action Movie and TV Enthusiasts | 2.43% | 1.05x |
| Dirt Bike Enthusiasts | 2.39% | 1.04x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 5.74x |
| Topshop | 0.45% | 5.43x |
| Supreme | 0.13% | 5.15x |
| Uniqlo | 1.43% | 5.02x |
| Levi Strauss | 1.58% | 4.95x |
| American Apparel | 2.84% | 4.82x |
| Zara | 2.09% | 4.81x |
| Calvin Klein | 0.41% | 4.74x |
| Forever 21 | 4.49% | 4.67x |
| Carhartt | 0.46% | 4.57x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).
| Content Affinity | Composition | Index |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.64x |
| Scientology | 0.01% | 1.91x |
| Mid-Atlantic Beaches | 0.03% | 1.85x |
| General Interest | 0.02% | 1.74x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 1.58x |
| Consumer Rewards | 0.03% | 1.57x |
| Cigars | 0.03% | 1.54x |
| Chat Rooms | 0.03% | 1.51x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 1.40x |
| Upstate New York State Athletics | 0.02% | 1.37x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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