Dstillery Audiences

H&R BLOCK

Audience Size: 4.5 Million Devices

Explore the H&R Block Audience

Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the H&R Block audience.

Dstillery Crafted Audiences

INTERESTS

The H&R Block audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the H&R Block audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 1.61% 1.15x
Dodge Vehicle Shoppers 2.19% 1.13x
Muscle Car Shoppers 2.06% 1.11x
Tractor Shoppers 2.00% 1.11x
Diesel Vehicle Shoppers 2.03% 1.10x
Auto Body Shoppers 2.23% 1.10x
Hunters 2.16% 1.10x
Truck Shoppers 2.13% 1.10x
Dirt Bike Enthusiasts 2.10% 1.09x
Cabin Rental Researchers 1.95% 1.09x
Composition Percentage: The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The H&R Block audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.

Location Composition Index
Everlane 0.12% 6.54x
Topshop 0.32% 5.33x
Uniqlo 1.23% 5.05x
Zara 2.04% 4.95x
Forever 21 4.42% 4.91x
Supreme 0.14% 4.86x
Levi Strauss 1.36% 4.85x
American Apparel 2.78% 4.83x
Calvin Klein 0.46% 4.82x
Carhartt 3.11% 4.81x
Composition Percentage: The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the H&R Block audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.01% 2.25x
Online Learning 0.03% 1.77x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.65x
Consumer Rewards 0.04% 1.62x
Seventh-day Adventist Church 0.02% 1.55x
Greece Cluster 0.02% 1.43x
Niche Dating Websites 0.36% 1.38x
Memphis News 0.15% 1.37x
Scuba Diving 0.03% 1.34x
Composition Percentage: The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female