Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 2.18x |
| T-Mobile Customers | 0.09% | 1.72x |
| Restaurant Supply Shoppers | 0.19% | 1.70x |
| Tracfone Customers | 0.01% | 1.59x |
| Arizona Wildcats Fans | 2.82% | 1.34x |
| Iowa Hawkeyes Fans | 3.16% | 1.34x |
| Chicago Cubs Fans | 2.84% | 1.28x |
| Minnesota Twins Fans | 3.03% | 1.28x |
| Readers of Catholic News | 2.59% | 1.28x |
| Cininnati Reds Fans | 3.13% | 1.27x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.05% | 4.62x |
| Lorna Jane | 0.08% | 4.35x |
| Topshop | 0.02% | 4.11x |
| Maurices | 4.25% | 3.93x |
| Patagonia | 0.21% | 3.92x |
| American Apparel | 0.42% | 3.85x |
| Mens Wearhouse | 3.60% | 3.71x |
| Aeropostale | 1.79% | 3.70x |
| Lane Bryant | 2.24% | 3.68x |
| Victoria's Secret | 2.97% | 3.67x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.03% | 3.90x |
| Franco-African Cluster | 0.03% | 3.58x |
| Illinois College Sports | 0.04% | 3.56x |
| Shipping & Logistics | 0.03% | 2.95x |
| Canada Shopping - General Commerce | 0.02% | 2.95x |
| Chat Rooms | 0.02% | 2.89x |
| Canada Travel & Tourism | 0.04% | 2.83x |
| Mid-Atlantic Beaches | 0.04% | 2.79x |
| Romanian News | 0.03% | 2.63x |
| Bowling | 0.12% | 2.58x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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