Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 2.18x |
| T-Mobile Customers | 0.09% | 1.72x |
| Tracfone Customers | 0.01% | 1.59x |
| Oregon Trip Planners | 3.09% | 1.37x |
| Bigfoot Folklore Enthusiasts | 3.29% | 1.34x |
| Washington County and Local Fair Visitors | 3.47% | 1.34x |
| Muscle Car Shoppers | 3.78% | 1.34x |
| Professional Chefs | 2.79% | 1.33x |
| Grill Masters | 3.17% | 1.32x |
| Pizza Lovers | 3.11% | 1.31x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
Curious about what else the H&R Block audience is interested in?
Sign Up
APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.45% | 5.81x |
| Everlane | 0.05% | 5.25x |
| Supreme | 0.05% | 4.86x |
| Levi Strauss | 0.01% | 4.65x |
| The Childrens Place | 5.55% | 4.52x |
| Charlotte Russe | 0.34% | 4.51x |
| Topshop | 0.11% | 4.49x |
| Carhartt | 27.44% | 4.49x |
| Lane Bryant | 2.86% | 4.38x |
| Old Navy | 5.41% | 4.30x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to find more of the H&R Block audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.04% | 4.38x |
| Mid-Atlantic Beaches | 0.05% | 4.25x |
| Cigars | 0.04% | 3.50x |
| Scuba Diving | 0.02% | 3.08x |
| Canada Shopping - General Commerce | 0.02% | 2.95x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 2.91x |
| Russia Cluster | 0.04% | 2.85x |
| Franco-African Cluster | 0.02% | 2.74x |
| Airsoft & Paintball Equipment | 0.05% | 2.41x |
| Survival Guides | 0.03% | 2.41x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
Want to see more of the Content Affinities the H&R Block audience visits?
Sign Up
DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the H&R Block audience?
Sign Up