Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.72x |
| Tracfone Customers | 0.01% | 1.59x |
| Oregon Trip Planners | 2.57% | 1.37x |
| Kansas City Trip Planners | 3.54% | 1.34x |
| North Midwest State Fair Visitors | 3.74% | 1.33x |
| Iowa County and Local Fair Visitors | 3.60% | 1.28x |
| Michigan County and Local Fair Visitors | 3.48% | 1.25x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.45% | 1.24x |
| Rodeo Enthusiasts | 2.93% | 1.24x |
| Oral Hygiene Shoppers | 2.77% | 1.24x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.33% | 2.04x |
| Topshop | 0.03% | 1.97x |
| Carhartt | 26.45% | 1.93x |
| Patagonia | 0.23% | 1.86x |
| Lane Bryant | 2.73% | 1.86x |
| Buckle | 3.23% | 1.86x |
| Mens Wearhouse | 3.99% | 1.84x |
| Forever 21 | 1.88% | 1.84x |
| Columbia | 0.35% | 1.83x |
| Dressbarn | 2.28% | 1.82x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.03% | 5.89x |
| Lighting & Power | 0.03% | 5.43x |
| Jokes & Riddles | 0.02% | 4.72x |
| Germany Cluster | 0.02% | 4.54x |
| Sports - Golf, Hunting, Fishing | 0.01% | 3.93x |
| Audio Clips & Sound Effects | 0.01% | 3.75x |
| European Museums, Restaurants & Events | 0.01% | 3.75x |
| Franco-African Cluster | 0.01% | 3.69x |
| Chef & Restaurant Resources | 0.03% | 3.51x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.04% | 3.05x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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