Explore the H&R Block Audience
Below you'll find more information about the H&R Block audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the H&R Block audience.
INTERESTS
The H&R Block audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the H&R Block audience is New York Knicks Fans.
| Interest | Composition | Index |
| New York Knicks Fans | 2.28% | 1.18x |
| New York Rangers Fans | 2.38% | 1.17x |
| WWE and Pro Wrestling Fans | 2.16% | 1.16x |
| Toronto Blue Jays Fans | 2.02% | 1.14x |
| Chicago Blackhawks Fans | 2.21% | 1.14x |
| Online Grocery Shoppers | 2.60% | 1.10x |
| Brooklyn Nets Fans | 2.22% | 1.09x |
| New York Giants Fans | 1.97% | 1.09x |
| Milwaukee Brewers Fans | 2.09% | 1.09x |
| San Francisco Giants Fans | 2.11% | 1.09x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Interest attribute.
Index: A comparison of the H&R Block audience to the internet population.
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APPAREL RETAILERS
The H&R Block audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the H&R Block audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 6.29x |
| Topshop | 0.26% | 5.46x |
| Levi Strauss | 1.13% | 5.24x |
| Zara | 2.30% | 5.10x |
| Uniqlo | 1.25% | 5.03x |
| Forever 21 | 4.69% | 4.95x |
| The Childrens Place | 5.50% | 4.93x |
| Columbia | 1.17% | 4.86x |
| Hollister | 2.74% | 4.84x |
| Calvin Klein | 0.63% | 4.81x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Location attribute.
Index: A comparison of the H&R Block audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the H&R Block audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.06% | 2.69x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.67x |
| Flags & Trump | 0.02% | 2.60x |
| Franchising | 0.06% | 2.22x |
| Franco-African Cluster | 0.04% | 2.11x |
| Credit Unions & Consumer Protection | 0.03% | 1.87x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.09% | 1.68x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 1.68x |
| Nepal News | 0.04% | 1.64x |
| Arts & Crafts | 0.09% | 1.63x |
Composition Percentage:
The overlap percentage between the H&R Block audience and the Content Affinity attribute.
Index: A comparison of the H&R Block audience to the internet population.
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DEMOGRAPHICS
The H&R Block audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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