Dstillery Audiences

HANNAFORD

Audience Size: 55.3 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 55.3 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 14.56% 6.47x
North East State Fair Visitors 14.05% 6.33x
Vermont Trip Planners 9.96% 5.66x
School Closings Updates Readers 4.98% 5.43x
Cape Cod News Readers 9.58% 5.32x
New England Patriots Fans 10.86% 5.05x
Canada Trip Planners 6.64% 4.62x
Boston Bruins Fans 7.41% 3.94x
Boston Trip Planners 4.85% 3.45x
Christmas Celebration Researchers 8.05% 3.36x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 2.75% 44.83x
Patagonia 1.14% 17.94x
Ralph Lauren 1.86% 9.26x
Express Outlets 0.83% 6.30x
Dressbarn 4.08% 5.97x
Talbots 3.06% 5.78x
Eddie Bauer 1.67% 5.12x
Brooks Brothers 1.13% 4.78x
J. Crew 2.10% 4.61x
The North Face 0.54% 4.47x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 13.41% 26.17x
New Hampshire News 7.79% 22.06x
Vermont Cluster 2.30% 18.67x
Upstate New York Travel Cluster 4.73% 16.26x
Online Games 1.66% 9.27x
New England Universities 0.64% 6.17x
Cakes & Sweets 0.38% 5.64x
Canada Consumer Product Cluster 0.51% 5.39x
Hudson Valley New York Media 2.04% 4.76x
Calendar & Holidays 0.51% 4.43x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female