Explore the Hannaford Audience
Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 55.8 thousand unique devices whose actions qualify for the Hannaford audience.
INTERESTS
The Hannaford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hannaford audience is Waterfront Vacationers.
| Interest | Composition | Index |
| Waterfront Vacationers | 14.85% | 9.32x |
| North East State Fair Visitors | 21.59% | 8.59x |
| Canoeing and Kayaking Enthusiasts | 13.02% | 7.16x |
| Vermont Trip Planners | 7.04% | 5.61x |
| Cape Cod News Readers | 6.74% | 5.38x |
| Christmas Celebration Researchers | 11.94% | 4.73x |
| Big Box Store Jewelry Sale Shoppers | 0.46% | 4.69x |
| New England Patriots Fans | 9.19% | 4.47x |
| School Closings Updates Readers | 2.76% | 4.19x |
| Boston Bruins Fans | 6.13% | 3.87x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Curious about what else the Hannaford audience is interested in?
Sign Up
APPAREL RETAILERS
The Hannaford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 3.75% | 34.52x |
| Ralph Lauren | 2.22% | 7.86x |
| Patagonia | 1.00% | 7.69x |
| Dressbarn | 5.52% | 4.96x |
| Express Outlets | 1.09% | 4.86x |
| Talbots | 3.87% | 4.75x |
| J. Crew | 3.71% | 4.57x |
| Eddie Bauer | 2.50% | 3.97x |
| The North Face | 1.02% | 3.87x |
| Banana Republic | 4.71% | 3.60x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Want to find more of the Hannaford audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hannaford audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 9.49% | 29.76x |
| Upstate New York Travel Cluster | 7.04% | 25.09x |
| Maine Cluster | 14.09% | 23.65x |
| Vermont Cluster | 1.84% | 21.39x |
| Hudson Valley New York Media | 3.06% | 7.31x |
| Online Games | 1.07% | 7.29x |
| Upstate New York Local Information Cluster | 4.90% | 4.79x |
| Boston Cluster | 16.39% | 4.26x |
| Spam Call Number Searchers | 0.20% | 3.80x |
| Knitting & Crochet | 1.07% | 3.75x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Want to see more of the Content Affinities the Hannaford audience visits?
Sign Up
DEMOGRAPHICS
The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Hannaford audience?
Sign Up