Explore the Hannaford Audience
Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 126 thousand unique devices whose actions qualify for the Hannaford audience.
INTERESTS
The Hannaford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 8.24% | 6.73x |
| New England Patriots Fans | 5.46% | 4.92x |
| Vermont Trip Planners | 5.99% | 4.51x |
| Cape Cod News Readers | 4.55% | 4.04x |
| Boston Bruins Fans | 3.69% | 3.41x |
| Boston Trip Planners | 3.53% | 3.33x |
| Snow Removal Researchers | 3.21% | 3.22x |
| UConn Huskies Fans | 2.84% | 2.94x |
| Boston Red Sox Fans | 2.62% | 2.84x |
| Christmas Celebration Researchers | 8.08% | 2.80x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
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APPAREL RETAILERS
The Hannaford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 3.66% | 51.84x |
| Ralph Lauren | 1.57% | 11.30x |
| Express Outlets | 0.76% | 7.96x |
| J. Crew | 2.92% | 6.12x |
| Talbots | 4.05% | 5.88x |
| Carhartt | 12.58% | 5.85x |
| Uniqlo | 1.06% | 5.72x |
| Patagonia | 1.20% | 5.58x |
| Coach | 4.77% | 5.56x |
| Brooks Brothers | 2.70% | 5.08x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 13.59% | 44.39x |
| New Hampshire News | 6.21% | 25.95x |
| Upstate New York Travel Cluster | 3.85% | 15.28x |
| Vermont Cluster | 2.41% | 14.40x |
| Boston Cluster | 12.68% | 5.54x |
| Upstate New York Local Information Cluster | 2.19% | 3.45x |
| Stay at Home Mom | 1.71% | 1.90x |
| Vegetarian Diet | 1.66% | 1.82x |
| Music Concerts | 1.98% | 1.80x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 4.01% | 1.61x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
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DEMOGRAPHICS
The Hannaford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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