Dstillery Audiences

HANNAFORD

Audience Size: 22.1 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.61% 8.40x
Canoeing and Kayaking Enthusiasts 13.73% 6.01x
Vermont Trip Planners 10.59% 5.88x
Cape Cod News Readers 8.24% 4.84x
New England Patriots Fans 8.24% 3.98x
School Closings Updates Readers 2.75% 3.53x
Summer Festivals and Fairs Visitors 8.24% 3.29x
Canada Trip Planners 4.71% 3.23x
Snow Removal Researchers 7.06% 3.14x
Christmas Celebration Researchers 7.84% 3.01x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 2.29% 42.46x
Patagonia 0.77% 16.23x
Ralph Lauren 1.20% 8.24x
The North Face 0.65% 6.55x
Dressbarn 3.39% 6.33x
Talbots 2.39% 6.18x
Zara 0.50% 5.64x
J. Crew 2.09% 5.36x
Eddie Bauer 1.25% 4.60x
Brooks Brothers 1.07% 4.56x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 11.76% 24.32x
Upstate New York Travel Cluster 7.06% 24.07x
New Hampshire News 6.67% 19.76x
Rhode Island Cluster 2.35% 7.79x
Woodwork 1.18% 5.14x
Vegetarian Diet 1.96% 4.90x
Boston Cluster 15.29% 4.00x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.23% 3.64x
Healthcare - Dermatology & Aging 1.18% 3.56x
Assorted Topics (Business Support ToolsForm Templates) 0.09% 3.54x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female