Dstillery Audiences

HANNAFORD

Audience Size: 160.6 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 160.6 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 18.93% 8.56x
Canoeing and Kayaking Enthusiasts 14.92% 7.98x
New England Patriots Fans 11.19% 6.09x
Cape Cod News Readers 9.44% 5.81x
Vermont Trip Planners 9.20% 5.36x
Boston Bruins Fans 8.14% 4.86x
Christmas Celebration Researchers 8.57% 3.78x
Snow Removal Researchers 6.25% 3.40x
Boston Trip Planners 5.13% 3.30x
Summer Festivals and Fairs Visitors 6.49% 3.15x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.46% 28.83x
Ralph Lauren 2.49% 9.45x
Patagonia 1.58% 6.95x
Carhartt 2.42% 6.39x
Dressbarn 5.42% 5.75x
Express Outlets 1.10% 5.32x
Talbots 4.21% 5.31x
Abercrombie & Fitch 2.50% 4.72x
Eddie Bauer 2.30% 4.57x
J. Crew 3.43% 4.45x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 15.54% 40.11x
New Hampshire News 9.15% 29.09x
Vermont Cluster 2.95% 18.33x
Upstate New York Travel Cluster 4.99% 15.85x
Online Games 1.11% 6.29x
New England Universities 2.13% 6.20x
Boston Cluster 17.19% 5.98x
Rhode Island Cluster 1.26% 5.30x
Bird Watching 0.29% 5.27x
New England & Ivy League Sports 0.87% 5.13x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female