Dstillery Audiences

HANNAFORD

Audience Size: 126 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 126 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 8.24% 6.73x
New England Patriots Fans 5.46% 4.92x
Vermont Trip Planners 5.99% 4.51x
Cape Cod News Readers 4.55% 4.04x
Boston Bruins Fans 3.69% 3.41x
Boston Trip Planners 3.53% 3.33x
Snow Removal Researchers 3.21% 3.22x
UConn Huskies Fans 2.84% 2.94x
Boston Red Sox Fans 2.62% 2.84x
Christmas Celebration Researchers 8.08% 2.80x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.66% 51.84x
Ralph Lauren 1.57% 11.30x
Express Outlets 0.76% 7.96x
J. Crew 2.92% 6.12x
Talbots 4.05% 5.88x
Carhartt 12.58% 5.85x
Uniqlo 1.06% 5.72x
Patagonia 1.20% 5.58x
Coach 4.77% 5.56x
Brooks Brothers 2.70% 5.08x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 13.59% 44.39x
New Hampshire News 6.21% 25.95x
Upstate New York Travel Cluster 3.85% 15.28x
Vermont Cluster 2.41% 14.40x
Boston Cluster 12.68% 5.54x
Upstate New York Local Information Cluster 2.19% 3.45x
Stay at Home Mom 1.71% 1.90x
Vegetarian Diet 1.66% 1.82x
Music Concerts 1.98% 1.80x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 4.01% 1.61x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male