Dstillery Audiences

HANNAFORD

Audience Size: 34.3 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Waterfront Vacationers.

Interest Composition Index
Waterfront Vacationers 17.33% 14.94x
North East State Fair Visitors 18.75% 8.90x
Vermont Trip Planners 7.39% 8.05x
Canoeing and Kayaking Enthusiasts 17.05% 7.82x
Boston Trip Planners 6.25% 6.05x
Harvard University Fans 1.14% 5.53x
Preppy Clothing Shoppers 7.39% 5.18x
Cape Cod News Readers 3.12% 4.74x
Engagement Ring Shoppers 1.42% 4.19x
Ski Enthusiasts 4.83% 3.97x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 1.43% 38.64x
Dressbarn 2.05% 7.55x
Carhartt 0.38% 6.97x
Banana Republic 0.94% 6.80x
REI 0.56% 6.52x
Ralph Lauren 0.44% 6.27x
Kate Spade 0.29% 5.98x
Eddie Bauer 0.47% 5.43x
Ann Taylor 0.30% 5.25x
Coach 0.76% 5.22x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 17.33% 44.40x
New Hampshire News 3.41% 22.22x
Upstate New York Travel Cluster 1.42% 7.68x
Hudson Valley New York Media 1.14% 5.99x
Wedding Planning 0.85% 5.79x
Boston Cluster 7.95% 4.44x
Muscle Cars 0.55% 3.98x
Wine, Liquor & Mixology 0.57% 3.84x
Spam Call Number Searchers 0.20% 3.80x
Upstate New York Local Information Cluster 2.27% 3.64x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female