Dstillery Audiences

HANNAFORD

Audience Size: 79.4 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 79.4 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 14.56% 7.90x
North East State Fair Visitors 14.56% 7.89x
New England Patriots Fans 8.86% 5.54x
Cape Cod News Readers 6.16% 5.40x
School Closings Updates Readers 3.31% 5.18x
Vermont Trip Planners 6.39% 4.90x
Boston Red Sox Fans 6.16% 4.02x
Christmas Celebration Researchers 9.09% 3.90x
Boston Bruins Fans 5.39% 3.81x
Summer Festivals and Fairs Visitors 6.55% 3.06x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.32% 23.83x
Patagonia 1.52% 11.19x
Ralph Lauren 2.34% 5.04x
Talbots 4.33% 4.10x
The North Face 1.12% 3.69x
Dressbarn 4.60% 3.20x
J. Crew 3.46% 3.18x
Eddie Bauer 2.46% 3.14x
Brooks Brothers 1.59% 2.96x
Express Outlets 0.88% 2.70x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 17.72% 39.72x
New Hampshire News 7.63% 27.36x
Vermont Cluster 1.46% 16.83x
Upstate New York Travel Cluster 3.31% 15.24x
Online Games 1.00% 7.52x
Hudson Valley New York Media 1.46% 5.27x
New England Universities 0.31% 5.09x
Boston Cluster 15.10% 4.65x
Public Policy Media 0.23% 4.01x
Smart Travel 0.23% 3.90x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female