Dstillery Audiences

HANNAFORD

Audience Size: 52.5 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 52.5 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 7.89% 6.52x
Vermont Trip Planners 6.75% 5.70x
New England Patriots Fans 5.47% 4.49x
Boston Bruins Fans 3.47% 3.40x
Snow Removal Researchers 3.32% 3.24x
Boston Trip Planners 2.64% 3.14x
Christmas Celebration Researchers 8.68% 3.03x
Summer Festivals and Fairs Visitors 3.89% 2.94x
Boston Red Sox Fans 2.38% 2.62x
Coffee Lovers 2.83% 2.62x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is Coach.

Location Composition Index
Coach 2.70% 6.32x
J. Crew 2.31% 5.89x
Talbots 1.98% 5.71x
Gymboree 1.87% 5.65x
Carhartt 9.77% 5.50x
Abercrombie & Fitch 0.79% 5.05x
The Childrens Place 2.63% 5.04x
Brooks Brothers 2.06% 4.96x
Zumiez 1.17% 4.86x
Dressbarn 1.49% 4.78x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 10.45% 38.86x
New Hampshire News 6.00% 27.41x
Upstate New York Travel Cluster 4.04% 16.47x
New England & Ivy League Sports 1.32% 6.23x
Boston Cluster 9.66% 5.27x
New England Universities 1.74% 4.32x
Hudson Valley New York Media 1.06% 3.90x
Upstate New York Local Information Cluster 2.08% 3.83x
Sewing, Embroidery & Quilting 0.42% 2.16x
Garden Power Equipment 1.13% 2.14x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female