Dstillery Audiences

HANNAFORD

Audience Size: 152.8 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 152.8 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 17.44% 7.01x
Canoeing and Kayaking Enthusiasts 14.58% 6.26x
New England Patriots Fans 10.49% 4.68x
Vermont Trip Planners 10.53% 4.42x
Cape Cod News Readers 9.00% 4.06x
Christmas Celebration Researchers 8.78% 3.35x
Executive Travelers 0.03% 3.18x
Snow Removal Researchers 6.27% 2.99x
Work Comes First Travelers 0.17% 2.98x
Boston Bruins Fans 5.54% 2.69x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.02% 28.71x
Carhartt 1.09% 10.31x
Ralph Lauren 2.18% 8.73x
Patagonia 1.47% 5.58x
Talbots 4.12% 5.53x
Dressbarn 4.63% 5.40x
Express Outlets 0.88% 4.72x
Abercrombie & Fitch 2.88% 4.58x
J. Crew 3.33% 4.28x
American Eagle Outfitters 5.78% 4.11x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 15.48% 35.97x
Custom T-Shirts 0.02% 28.70x
Sports - Skiing, Snowboarding 0.04% 28.64x
New Hampshire News 8.83% 25.06x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 22.71x
Local & Travel England - North Midlands 0.05% 20.52x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 20.05x
Quebec Real Estate 0.13% 17.53x
Quebec Hunting & Outdoors Cluster 0.02% 16.51x
Vermont Cluster 3.16% 16.25x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female