Dstillery Audiences

HANNAFORD

Audience Size: 55.8 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 55.8 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Waterfront Vacationers.

Interest Composition Index
Waterfront Vacationers 14.85% 9.32x
North East State Fair Visitors 21.59% 8.59x
Canoeing and Kayaking Enthusiasts 13.02% 7.16x
Vermont Trip Planners 7.04% 5.61x
Cape Cod News Readers 6.74% 5.38x
Christmas Celebration Researchers 11.94% 4.73x
Big Box Store Jewelry Sale Shoppers 0.46% 4.69x
New England Patriots Fans 9.19% 4.47x
School Closings Updates Readers 2.76% 4.19x
Boston Bruins Fans 6.13% 3.87x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.75% 34.52x
Ralph Lauren 2.22% 7.86x
Patagonia 1.00% 7.69x
Dressbarn 5.52% 4.96x
Express Outlets 1.09% 4.86x
Talbots 3.87% 4.75x
J. Crew 3.71% 4.57x
Eddie Bauer 2.50% 3.97x
The North Face 1.02% 3.87x
Banana Republic 4.71% 3.60x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 9.49% 29.76x
Upstate New York Travel Cluster 7.04% 25.09x
Maine Cluster 14.09% 23.65x
Vermont Cluster 1.84% 21.39x
Hudson Valley New York Media 3.06% 7.31x
Online Games 1.07% 7.29x
Upstate New York Local Information Cluster 4.90% 4.79x
Boston Cluster 16.39% 4.26x
Spam Call Number Searchers 0.20% 3.80x
Knitting & Crochet 1.07% 3.75x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female