Explore the Hannaford Audience
Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Hannaford audience.
INTERESTS
The Hannaford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hannaford audience is Waterfront Vacationers.
| Interest | Composition | Index |
| Waterfront Vacationers | 17.33% | 14.94x |
| North East State Fair Visitors | 18.75% | 8.90x |
| Vermont Trip Planners | 7.39% | 8.05x |
| Canoeing and Kayaking Enthusiasts | 17.05% | 7.82x |
| Boston Trip Planners | 6.25% | 6.05x |
| Harvard University Fans | 1.14% | 5.53x |
| Preppy Clothing Shoppers | 7.39% | 5.18x |
| Cape Cod News Readers | 3.12% | 4.74x |
| Engagement Ring Shoppers | 1.42% | 4.19x |
| Ski Enthusiasts | 4.83% | 3.97x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
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APPAREL RETAILERS
The Hannaford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.43% | 38.64x |
| Dressbarn | 2.05% | 7.55x |
| Carhartt | 0.38% | 6.97x |
| Banana Republic | 0.94% | 6.80x |
| REI | 0.56% | 6.52x |
| Ralph Lauren | 0.44% | 6.27x |
| Kate Spade | 0.29% | 5.98x |
| Eddie Bauer | 0.47% | 5.43x |
| Ann Taylor | 0.30% | 5.25x |
| Coach | 0.76% | 5.22x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 17.33% | 44.40x |
| New Hampshire News | 3.41% | 22.22x |
| Upstate New York Travel Cluster | 1.42% | 7.68x |
| Hudson Valley New York Media | 1.14% | 5.99x |
| Wedding Planning | 0.85% | 5.79x |
| Boston Cluster | 7.95% | 4.44x |
| Muscle Cars | 0.55% | 3.98x |
| Wine, Liquor & Mixology | 0.57% | 3.84x |
| Spam Call Number Searchers | 0.20% | 3.80x |
| Upstate New York Local Information Cluster | 2.27% | 3.64x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
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DEMOGRAPHICS
The Hannaford audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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