Dstillery Audiences

HANNAFORD

Audience Size: 147.1 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 147.1 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 18.03% 8.19x
Canoeing and Kayaking Enthusiasts 14.44% 7.56x
Vermont Trip Planners 9.90% 5.88x
New England Patriots Fans 11.79% 5.80x
Cape Cod News Readers 8.64% 5.44x
Boston Bruins Fans 8.51% 4.59x
Christmas Celebration Researchers 8.13% 3.87x
Boston Red Sox Fans 6.49% 3.49x
Snow Removal Researchers 6.43% 3.48x
Boston Trip Planners 4.73% 2.92x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.95% 31.02x
Ralph Lauren 2.62% 8.50x
Patagonia 1.30% 6.82x
Talbots 4.11% 5.53x
Dressbarn 4.64% 5.44x
Carhartt 20.57% 4.61x
Eddie Bauer 2.39% 4.50x
Old Navy 8.79% 4.49x
J. Crew 3.91% 4.49x
Zumiez 6.79% 4.42x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 16.96% 37.10x
New Hampshire News 9.14% 26.68x
Vermont Cluster 2.96% 18.38x
Upstate New York Travel Cluster 5.04% 14.76x
Online Games 1.45% 7.39x
Shopping Catalogs 0.44% 5.92x
Boston Cluster 18.60% 5.20x
Bird Watching 0.19% 4.55x
New England Universities 1.45% 4.53x
Hudson Valley New York Media 1.89% 4.13x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female