Dstillery Audiences

HANNAFORD

Audience Size: 78.8 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 78.8 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 18.09% 9.31x
North East State Fair Visitors 18.67% 8.94x
Cape Cod News Readers 10.27% 6.47x
New England Patriots Fans 13.42% 6.27x
Vermont Trip Planners 9.45% 5.81x
Boston Bruins Fans 9.80% 5.55x
Boston Red Sox Fans 8.40% 4.23x
Christmas Celebration Researchers 8.98% 4.18x
Boston Trip Planners 6.18% 4.16x
Canada Trip Planners 4.67% 4.00x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 2.66% 34.78x
Ralph Lauren 1.87% 9.15x
Patagonia 0.68% 6.23x
Dressbarn 3.26% 6.07x
Talbots 2.77% 5.50x
Zara 1.18% 4.64x
Carhartt 27.57% 4.51x
J. Crew 2.61% 4.38x
Old Navy 5.32% 4.22x
Express 4.26% 4.01x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 19.95% 33.89x
New Hampshire News 9.68% 22.52x
Vermont Cluster 3.38% 21.26x
Upstate New York Travel Cluster 8.05% 18.44x
Online Games 2.10% 8.16x
New England Universities 1.40% 7.76x
Boston Cluster 23.57% 5.45x
New England & Ivy League Sports 0.35% 4.93x
Rhode Island Cluster 1.87% 4.89x
Crossfit & Obstacle Race Enthusiasts 0.47% 4.79x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female