Dstillery Audiences

HANNAFORD

Audience Size: 36.5 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 36.5 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Waterfront Vacationers.

Interest Composition Index
Waterfront Vacationers 18.43% 13.47x
Canoeing and Kayaking Enthusiasts 14.59% 9.78x
Boston Trip Planners 8.60% 9.14x
Cape Cod News Readers 8.45% 8.84x
Vermont Trip Planners 8.76% 7.95x
North East State Fair Visitors 18.59% 7.92x
Preppy Clothing Shoppers 7.07% 7.35x
School Closings Updates Readers 3.53% 6.91x
New England Patriots Fans 9.68% 5.68x
Non-Profit Volunteers 5.07% 4.83x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 1.45% 32.71x
Dressbarn 2.06% 6.14x
Ralph Lauren 0.54% 5.60x
Eddie Bauer 1.07% 5.57x
J. Crew 1.47% 4.97x
Express Outlets 0.35% 4.40x
Patagonia 0.54% 4.06x
Carhartt 12.70% 4.00x
Brooks Brothers 0.54% 3.89x
Banana Republic 1.42% 3.82x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 4.15% 45.77x
New Hampshire News 7.83% 33.87x
Maine Cluster 16.59% 33.15x
Upstate New York Travel Cluster 4.15% 17.73x
Boston Cluster 14.13% 5.31x
Online Games 0.46% 4.46x
Dubai Travel 1.23% 4.37x
Hudson Valley New York Media 1.23% 4.12x
Vegetarian Diet 0.46% 4.07x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.46% 3.85x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female