Dstillery Audiences

HANNAFORD

Audience Size: 126 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 126 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 16.74% 8.44x
Canoeing and Kayaking Enthusiasts 15.98% 7.99x
Cape Cod News Readers 9.50% 5.89x
Vermont Trip Planners 9.40% 5.35x
New England Patriots Fans 11.12% 5.25x
Boston Bruins Fans 9.07% 4.81x
Christmas Celebration Researchers 9.07% 4.01x
Snow Removal Researchers 6.70% 3.54x
Canada Trip Planners 4.21% 3.34x
Boston Red Sox Fans 6.59% 3.32x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.72% 33.07x
Ralph Lauren 2.64% 9.49x
Patagonia 1.04% 6.55x
Dressbarn 4.14% 5.66x
Talbots 3.64% 5.53x
J. Crew 3.92% 5.06x
Carhartt 24.70% 4.75x
Old Navy 8.08% 4.66x
Zumiez 6.35% 4.63x
Eddie Bauer 2.11% 4.58x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 18.57% 39.55x
New Hampshire News 8.86% 24.75x
Vermont Cluster 3.56% 22.13x
Upstate New York Travel Cluster 7.56% 18.86x
Hudson Valley New York Media 3.13% 6.20x
New England & Ivy League Sports 0.65% 5.59x
Online Games 1.19% 5.29x
Boston Cluster 20.63% 5.18x
Clean Energy 0.22% 3.80x
Assorted Topics (Business Support ToolsForm Templates) 0.09% 3.54x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female