Dstillery Audiences

HANNAFORD

Audience Size: 23.7 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.95% 8.67x
Canoeing and Kayaking Enthusiasts 15.09% 6.98x
Cape Cod News Readers 9.70% 6.02x
Canada Trip Planners 6.47% 5.15x
School Closings Updates Readers 3.77% 4.77x
New England Patriots Fans 9.43% 4.46x
Ski and Snowboard Apparel Shoppers 5.93% 3.56x
Snow Removal Researchers 7.55% 3.46x
Boston Trip Planners 4.31% 3.36x
Rowing Enthusiasts 5.93% 3.18x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is Dressbarn.

Location Composition Index
Dressbarn 10.98% 14.83x
Gap 6.38% 11.41x
Banana Republic 5.32% 9.61x
Old Navy 10.98% 8.17x
The North Face 0.69% 5.41x
Lane Bryant 3.66% 4.97x
Carhartt 36.17% 4.83x
Zara 0.52% 4.71x
Victoria's Secret 4.88% 3.73x
American Eagle Outfitters 2.13% 3.35x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 10.51% 29.31x
Vermont Cluster 3.77% 26.77x
Online Games 1.89% 10.29x
Assorted Topics (Viral Media, Paid Traffic) 0.81% 5.98x
Home Furnishings 0.47% 5.33x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.35% 4.97x
Broadway Information 0.81% 4.54x
Quotes & Inspiration 1.08% 4.49x
Assorted Topics (News, Entertainment, Viral Media) 15.00% 4.23x
Assorted Topics (Business News, Cooking, Recipes) 15.00% 4.20x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male