Dstillery Audiences

HANNAFORD

Audience Size: 95.7 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 95.7 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 13.90% 8.77x
North East State Fair Visitors 14.88% 8.33x
Cape Cod News Readers 6.23% 6.27x
Vermont Trip Planners 5.92% 5.14x
School Closings Updates Readers 2.28% 4.72x
Boston Bruins Fans 5.62% 4.57x
New England Patriots Fans 7.06% 4.51x
Budget Wireless Shoppers 7.97% 4.21x
Christmas Celebration Researchers 8.35% 3.97x
Canada Trip Planners 4.02% 3.66x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 5.41% 24.03x
Patagonia 1.92% 9.70x
Ralph Lauren 3.20% 4.49x
Talbots 6.67% 3.97x
The North Face 1.69% 3.33x
Dressbarn 7.70% 3.21x
J. Crew 5.74% 3.19x
Eddie Bauer 3.85% 2.96x
Express Outlets 1.42% 2.66x
Banana Republic 6.99% 2.49x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 17.16% 41.33x
New Hampshire News 6.38% 25.12x
Upstate New York Travel Cluster 3.95% 19.04x
Vermont Cluster 0.84% 12.00x
Online Games 0.61% 5.82x
Boston Cluster 13.59% 4.83x
Teen Hair 0.23% 4.04x
Spam Call Number Searchers 0.20% 3.80x
Caribbean Vacation 0.23% 3.66x
Sewing, Embroidery & Quilting 0.15% 3.61x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female