Explore the Hannaford Audience
Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Hannaford audience.
INTERESTS
The Hannaford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 19.95% | 8.67x |
| Canoeing and Kayaking Enthusiasts | 15.09% | 6.98x |
| Cape Cod News Readers | 9.70% | 6.02x |
| Canada Trip Planners | 6.47% | 5.15x |
| School Closings Updates Readers | 3.77% | 4.77x |
| New England Patriots Fans | 9.43% | 4.46x |
| Ski and Snowboard Apparel Shoppers | 5.93% | 3.56x |
| Snow Removal Researchers | 7.55% | 3.46x |
| Boston Trip Planners | 4.31% | 3.36x |
| Rowing Enthusiasts | 5.93% | 3.18x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
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APPAREL RETAILERS
The Hannaford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hannaford audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 10.98% | 14.83x |
| Gap | 6.38% | 11.41x |
| Banana Republic | 5.32% | 9.61x |
| Old Navy | 10.98% | 8.17x |
| The North Face | 0.69% | 5.41x |
| Lane Bryant | 3.66% | 4.97x |
| Carhartt | 36.17% | 4.83x |
| Zara | 0.52% | 4.71x |
| Victoria's Secret | 4.88% | 3.73x |
| American Eagle Outfitters | 2.13% | 3.35x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hannaford audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 10.51% | 29.31x |
| Vermont Cluster | 3.77% | 26.77x |
| Online Games | 1.89% | 10.29x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.81% | 5.98x |
| Home Furnishings | 0.47% | 5.33x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.35% | 4.97x |
| Broadway Information | 0.81% | 4.54x |
| Quotes & Inspiration | 1.08% | 4.49x |
| Assorted Topics (News, Entertainment, Viral Media) | 15.00% | 4.23x |
| Assorted Topics (Business News, Cooking, Recipes) | 15.00% | 4.20x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
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DEMOGRAPHICS
The Hannaford audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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