Dstillery Audiences

HANNAFORD

Audience Size: 135.6 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 135.6 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 9.75% 6.43x
New England Patriots Fans 7.30% 5.24x
Vermont Trip Planners 7.39% 4.42x
Cape Cod News Readers 5.98% 4.14x
Boston Bruins Fans 4.85% 4.00x
Boston Red Sox Fans 4.28% 3.74x
Christmas Celebration Researchers 6.12% 3.36x
Executive Travelers 0.03% 3.18x
Boston Trip Planners 4.10% 3.14x
Work Comes First Travelers 0.17% 2.98x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.05% 35.48x
Ralph Lauren 1.84% 9.26x
Express Outlets 0.82% 5.90x
Talbots 4.21% 5.57x
Carhartt 7.49% 5.54x
Patagonia 1.28% 5.07x
Dressbarn 3.83% 5.04x
Uniqlo 1.11% 4.96x
Coach 4.36% 4.59x
Abercrombie & Fitch 2.56% 4.41x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 13.04% 35.31x
Custom T-Shirts 0.02% 28.70x
Sports - Skiing, Snowboarding 0.04% 28.64x
New Hampshire News 7.86% 24.60x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 22.71x
Quebec Job Seeker Cluster 0.13% 21.70x
Local & Travel England - North Midlands 0.05% 20.52x
Quebec Real Estate 0.13% 17.53x
Quebec Hunting & Outdoors Cluster 0.02% 16.51x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 15.36x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female