Dstillery Audiences

HANNAFORD

Audience Size: 59.4 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 59.4 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 14.36% 8.34x
North East State Fair Visitors 14.86% 7.31x
New England Patriots Fans 9.35% 6.15x
Vermont Trip Planners 8.51% 5.61x
Cape Cod News Readers 7.01% 5.36x
Christmas Celebration Researchers 9.52% 4.30x
School Closings Updates Readers 2.84% 4.02x
Boston Red Sox Fans 5.18% 3.49x
Canada Trip Planners 4.01% 3.47x
Boston Bruins Fans 4.84% 3.44x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 2.12% 53.25x
Patagonia 0.67% 12.34x
Ralph Lauren 1.47% 10.37x
Dressbarn 3.18% 5.78x
Eddie Bauer 1.28% 5.60x
Talbots 2.45% 5.55x
Zara 0.40% 5.12x
J. Crew 1.48% 4.63x
Express Outlets 0.56% 4.38x
Gap 2.31% 4.34x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 18.86% 37.08x
Vermont Cluster 3.34% 23.76x
New Hampshire News 6.01% 16.40x
Upstate New York Travel Cluster 3.67% 10.40x
Online Games 1.67% 8.58x
Perfume, Makeup & Cosmetics 0.35% 6.00x
Hudson Valley New York Media 2.50% 5.50x
Boston Cluster 17.03% 4.82x
Music Production 0.50% 4.49x
New England Universities 0.67% 4.42x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female