Dstillery Audiences

HANNAFORD

Audience Size: 101.6 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 101.6 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 9.39% 7.04x
New England Patriots Fans 7.06% 5.89x
Vermont Trip Planners 6.61% 5.04x
Boston Trip Planners 3.83% 4.11x
Snow Removal Researchers 3.79% 3.75x
Boston Bruins Fans 3.72% 3.47x
UConn Huskies Fans 2.96% 3.19x
Christmas Celebration Researchers 8.56% 2.98x
Work Comes First Travelers 0.17% 2.98x
Summer Festivals and Fairs Visitors 4.17% 2.93x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 3.76% 62.12x
Ralph Lauren 1.43% 13.49x
Express Outlets 0.60% 10.39x
Patagonia 1.01% 6.76x
Uniqlo 1.02% 6.56x
Coach 4.70% 6.02x
J. Crew 2.79% 5.72x
Talbots 3.45% 5.57x
Carhartt 14.61% 5.54x
Brooks Brothers 2.75% 5.40x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 13.22% 46.43x
New Hampshire News 6.37% 29.26x
Vermont Cluster 2.57% 16.34x
Upstate New York Travel Cluster 3.76% 15.60x
New England & Ivy League Sports 1.57% 6.70x
Boston Cluster 11.34% 5.80x
Hudson Valley New York Media 1.32% 4.46x
New England Universities 1.84% 4.26x
Marijuana 0.35% 3.72x
Upstate New York Local Information Cluster 2.12% 3.60x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female