Explore the Hannaford Audience
Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 36.5 thousand unique devices whose actions qualify for the Hannaford audience.
INTERESTS
The Hannaford audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hannaford audience is Waterfront Vacationers.
| Interest | Composition | Index |
| Waterfront Vacationers | 18.43% | 13.47x |
| Canoeing and Kayaking Enthusiasts | 14.59% | 9.78x |
| Boston Trip Planners | 8.60% | 9.14x |
| Cape Cod News Readers | 8.45% | 8.84x |
| Vermont Trip Planners | 8.76% | 7.95x |
| North East State Fair Visitors | 18.59% | 7.92x |
| Preppy Clothing Shoppers | 7.07% | 7.35x |
| School Closings Updates Readers | 3.53% | 6.91x |
| New England Patriots Fans | 9.68% | 5.68x |
| Non-Profit Volunteers | 5.07% | 4.83x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
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APPAREL RETAILERS
The Hannaford audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.45% | 32.71x |
| Dressbarn | 2.06% | 6.14x |
| Ralph Lauren | 0.54% | 5.60x |
| Eddie Bauer | 1.07% | 5.57x |
| J. Crew | 1.47% | 4.97x |
| Express Outlets | 0.35% | 4.40x |
| Patagonia | 0.54% | 4.06x |
| Carhartt | 12.70% | 4.00x |
| Brooks Brothers | 0.54% | 3.89x |
| Banana Republic | 1.42% | 3.82x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hannaford audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 4.15% | 45.77x |
| New Hampshire News | 7.83% | 33.87x |
| Maine Cluster | 16.59% | 33.15x |
| Upstate New York Travel Cluster | 4.15% | 17.73x |
| Boston Cluster | 14.13% | 5.31x |
| Online Games | 0.46% | 4.46x |
| Dubai Travel | 1.23% | 4.37x |
| Hudson Valley New York Media | 1.23% | 4.12x |
| Vegetarian Diet | 0.46% | 4.07x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.46% | 3.85x |
Composition Percentage:
The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
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DEMOGRAPHICS
The Hannaford audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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