Dstillery Audiences

HANNAFORD

Audience Size: 157.8 Thousand Devices

Explore the Hannaford Audience

Below you'll find more information about the Hannaford audience, broken down in different categories based on their digital and physical behaviors. These are 157.8 thousand unique devices whose actions qualify for the Hannaford audience.

Dstillery Crafted Audiences

INTERESTS

The Hannaford audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hannaford audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 17.18% 7.37x
Canoeing and Kayaking Enthusiasts 14.90% 7.36x
New England Patriots Fans 10.28% 5.05x
Vermont Trip Planners 9.08% 4.70x
Cape Cod News Readers 8.10% 4.26x
Boston Bruins Fans 7.18% 3.89x
Christmas Celebration Researchers 8.32% 3.36x
Knitting Enthusiasts 5.82% 3.14x
Snow Removal Researchers 5.82% 2.95x
Boston Red Sox Fans 5.66% 2.93x
Composition Percentage: The overlap percentage between the Hannaford audience and the Interest attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hannaford audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hannaford audience is LL Bean.

Location Composition Index
LL Bean 4.23% 31.60x
Ralph Lauren 2.87% 8.79x
Patagonia 1.50% 6.96x
Dressbarn 5.36% 5.73x
Talbots 4.49% 5.67x
Eddie Bauer 2.71% 4.78x
Carhartt 17.09% 4.68x
J. Crew 4.26% 4.48x
Old Navy 9.25% 4.45x
Abercrombie & Fitch 1.54% 4.36x
Composition Percentage: The overlap percentage between the Hannaford audience and the Location attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hannaford audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 15.99% 38.47x
New Hampshire News 7.83% 24.76x
Vermont Cluster 2.99% 17.86x
Upstate New York Travel Cluster 4.79% 15.21x
Online Games 1.03% 5.66x
Boston Cluster 15.61% 4.81x
New England & Ivy League Sports 0.82% 4.68x
New England Universities 1.63% 4.62x
Bird Watching 0.22% 4.29x
Fire Fighting 0.22% 4.22x
Composition Percentage: The overlap percentage between the Hannaford audience and the Content Affinity attribute.
Index: A comparison of the Hannaford audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hannaford audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female