Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 886.5 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 3.27% | 2.97x |
| Cabin Rental Researchers | 3.15% | 2.45x |
| Tennessee Volunteers Fans | 2.22% | 2.42x |
| Mowing Equipment Shoppers | 1.91% | 2.30x |
| Tractor Shoppers | 2.60% | 2.28x |
| South Carolina Gamecocks Fans | 2.05% | 2.26x |
| North Carolina Football Fans | 2.98% | 2.23x |
| SEC Fans | 2.14% | 2.20x |
| North Carolina Travel Researchers | 5.52% | 2.13x |
| Southeastern Voters | 2.13% | 2.12x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 4.02% | 17.66x |
| Carhartt | 15.14% | 7.03x |
| Buckle | 1.38% | 4.97x |
| Aeropostale | 2.08% | 4.74x |
| Express Outlets | 0.44% | 4.67x |
| American Eagle Outfitters | 3.62% | 4.60x |
| Journeys | 2.51% | 4.44x |
| Lane Bryant | 3.42% | 4.44x |
| Jos A. Bank Clothiers | 2.92% | 4.38x |
| Old Navy | 4.10% | 4.09x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 2.68% | 4.33x |
| North Carolina Education | 1.61% | 3.57x |
| Tennessee News | 2.73% | 3.51x |
| North Carolina | 2.04% | 3.39x |
| North Carolina News | 2.37% | 3.10x |
| South Carolina News | 2.20% | 2.87x |
| Alabama News | 3.26% | 2.80x |
| Virginia News | 2.69% | 2.31x |
| Kentucky News | 2.08% | 2.29x |
| Iowa Cluster | 1.88% | 2.23x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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