Dstillery Audiences

HARDEE'S

Audience Size: 1.1 Million Devices

Explore the Hardee's Audience

Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hardee's audience.

Dstillery Crafted Audiences

INTERESTS

The Hardee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardee's audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.04% 2.68x
Work Hard, Play Hard Travelers 0.03% 2.42x
Smoky Mountains Trip Planners 5.24% 2.24x
North Carolina Travel Researchers 5.47% 2.23x
Cabin Rental Researchers 5.50% 2.11x
Tennessee Volunteers Fans 3.94% 1.97x
Alabama Trip Planners 5.16% 1.96x
North Carolina Football Fans 4.69% 1.91x
Myrtle Beach Trip Planners 4.12% 1.86x
South Carolina Gamecocks Fans 3.65% 1.83x
Composition Percentage: The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.

Location Composition Index
Belk 2.81% 12.02x
Buckle 4.81% 4.29x
Express Outlets 0.73% 3.70x
Talbots 2.76% 3.57x
Journeys 3.64% 3.50x
Lane Bryant 3.21% 3.47x
American Eagle Outfitters 4.98% 3.35x
Chicos 3.35% 3.25x
Charlotte Russe 2.71% 3.20x
Aeropostale 3.17% 3.07x
Composition Percentage: The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardee's audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.05% 5.37x
Drawing & Animation 0.03% 3.57x
Rural Living 0.02% 3.38x
North Carolina Education 1.80% 3.09x
North Carolina 2.64% 3.01x
South Carolina News 3.90% 2.95x
North Carolina News 3.96% 2.94x
Tennessee Cluster 2.93% 2.84x
Arkansas News 1.31% 2.59x
Illinois News 2.03% 2.56x
Composition Percentage: The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female