Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.04% | 2.68x |
| Smoky Mountains Trip Planners | 4.75% | 2.63x |
| Work Hard, Play Hard Travelers | 0.03% | 2.42x |
| North Carolina Travel Researchers | 5.12% | 2.35x |
| Cabin Rental Researchers | 4.19% | 2.32x |
| Southeastern Voters | 3.32% | 2.25x |
| Tennessee Volunteers Fans | 3.32% | 2.25x |
| Tractor Shoppers | 3.91% | 2.15x |
| Mowing Equipment Shoppers | 3.06% | 2.15x |
| South Carolina Gamecocks Fans | 2.92% | 2.02x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 2.93% | 13.53x |
| Carhartt | 3.94% | 6.09x |
| Buckle | 3.89% | 4.67x |
| Express Outlets | 0.68% | 4.22x |
| Lane Bryant | 3.28% | 3.74x |
| Talbots | 2.70% | 3.62x |
| Journeys | 3.27% | 3.61x |
| American Eagle Outfitters | 4.75% | 3.57x |
| Chicos | 2.94% | 3.39x |
| Mens Wearhouse | 5.37% | 3.34x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 28.60x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.93x |
| Handyman Tools | 0.01% | 8.75x |
| As Seen On TV Products | 0.03% | 6.32x |
| ISPs & Local Services | 0.02% | 6.28x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.05x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.00x |
| Decoration & Fabric | 0.01% | 5.59x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 4.68x |
| Fashion & Cosmetics | 0.01% | 4.35x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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