Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 960.1 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 4.54% | 2.55x |
| North Carolina Travel Researchers | 5.35% | 2.25x |
| St. Louis Trip Planners | 5.63% | 2.09x |
| Myrtle Beach Trip Planners | 3.68% | 2.08x |
| Smokie Mountain Trip Planner | 6.97% | 2.08x |
| Cabin Rental Researchers | 6.46% | 2.07x |
| Nashville Trip Planners | 3.58% | 1.94x |
| North Carolina Football Fans | 4.83% | 1.92x |
| Tennessee Volunteers Fans | 4.35% | 1.91x |
| Speedway Event Enthusiasts | 4.12% | 1.88x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 5.28% | 4.88x |
| Maurices | 11.45% | 2.39x |
| Carhartt | 44.46% | 2.16x |
| Buckle | 6.25% | 1.79x |
| American Eagle Outfitters | 4.94% | 1.74x |
| Talbots | 2.92% | 1.71x |
| Lane Bryant | 4.87% | 1.64x |
| Old Navy | 8.31% | 1.56x |
| Journeys | 7.52% | 1.54x |
| The Childrens Place | 6.98% | 1.54x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.06% | 4.32x |
| Unique & Personalized Fashion | 0.11% | 3.89x |
| Southeast College Athletics | 0.25% | 3.59x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.04% | 3.53x |
| Low Budget Shoppers | 0.07% | 3.52x |
| Ancestry & Memorial Researchers | 0.08% | 3.48x |
| Tennessee Cluster | 3.51% | 3.41x |
| African-American Hair | 0.04% | 3.28x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.13% | 3.26x |
| Internet Radio | 0.04% | 2.75x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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