Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 264.4 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 7.09% | 2.75x |
| North Carolina Football Fans | 6.25% | 2.61x |
| Smokie Mountain Trip Planner | 7.87% | 2.50x |
| Smoky Mountains Trip Planners | 4.88% | 2.19x |
| Southeastern Voters | 5.27% | 2.07x |
| Tennessee Volunteers Fans | 4.94% | 2.03x |
| Florida Gulf Coast Travel Researchers | 5.60% | 2.01x |
| Cabin Rental Researchers | 5.92% | 1.96x |
| UNC Tar Heels Fans | 4.16% | 1.92x |
| Mowing Equipment Shoppers | 4.03% | 1.87x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 2.85% | 10.94x |
| Maurices | 6.43% | 4.61x |
| Carhartt | 36.67% | 4.00x |
| Levi Strauss | 0.03% | 3.72x |
| Buckle | 3.11% | 3.71x |
| Ralph Lauren | 0.68% | 3.68x |
| Journeys | 4.28% | 3.56x |
| Talbots | 1.59% | 3.52x |
| American Eagle Outfitters | 2.62% | 3.48x |
| Lane Bryant | 2.52% | 3.48x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Phone & Computer Game Downloaders.
| Content Affinity | Composition | Index |
| Phone & Computer Game Downloaders | 0.11% | 4.99x |
| Trucks | 0.20% | 4.96x |
| Bags & Luggage | 0.20% | 4.87x |
| Mobile Industry Information | 0.20% | 4.81x |
| Mail Order Food | 0.13% | 3.89x |
| Florida College Athletics | 0.26% | 3.87x |
| Nursing | 0.13% | 3.83x |
| North Carolina Education | 2.47% | 3.75x |
| Diet & Weight Loss | 0.20% | 3.57x |
| Bridal Fashion | 0.08% | 3.54x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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