Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 254.6 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 2.25% | 2.67x |
| Smoky Mountains Trip Planners | 2.78% | 2.64x |
| Southeastern Voters | 2.52% | 2.36x |
| Cabin Rental Researchers | 3.05% | 2.27x |
| Myrtle Beach Trip Planners | 2.40% | 2.17x |
| SEC Fans | 2.31% | 2.17x |
| Georgia Trip Planners | 2.80% | 2.15x |
| Tennessee Volunteers Fans | 2.01% | 2.09x |
| Auburn Tigers Fans | 2.33% | 2.09x |
| Alabama Trip Planners | 6.12% | 1.98x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 2.53% | 17.50x |
| Carhartt | 10.71% | 6.47x |
| Journeys | 1.17% | 5.50x |
| Lane Bryant | 1.59% | 4.83x |
| Old Navy | 2.04% | 4.63x |
| Aeropostale | 1.27% | 4.56x |
| Dressbarn | 1.35% | 4.50x |
| American Eagle Outfitters | 1.76% | 4.41x |
| Hollister | 0.55% | 4.40x |
| Talbots | 1.24% | 4.22x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 2.00% | 3.66x |
| North Carolina Education | 1.46% | 3.41x |
| South Carolina News | 2.27% | 3.40x |
| Wisconsin Travel & Tourism Cluster | 1.23% | 3.19x |
| Illinois News | 1.30% | 3.12x |
| North Carolina | 1.56% | 3.08x |
| North Carolina News | 2.04% | 3.06x |
| Alabama News | 2.94% | 3.02x |
| South Carolina Beach Travel | 0.45% | 2.93x |
| Missouri News Content Cluster | 1.25% | 2.86x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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