Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 156 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Pet Medication Shoppers.
| Interest | Composition | Index |
| Pet Medication Shoppers | 1.42% | 2.30x |
| St. Louis Trip Planners | 4.80% | 2.14x |
| Asheville Trip Planners | 1.57% | 1.99x |
| DIY Upcycle Home Project Planners | 1.18% | 1.97x |
| Country Home Decorators | 0.79% | 1.90x |
| South State Fair Visitors | 5.97% | 1.89x |
| San Francisco Activities Researchers | 0.79% | 1.89x |
| COVID Symptoms Researchers | 0.47% | 1.86x |
| Orthodontics Researchers | 0.55% | 1.85x |
| Toy Blogs Readers | 1.26% | 1.85x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 1.38% | 13.58x |
| Maurices | 3.22% | 5.14x |
| Buckle | 1.74% | 4.32x |
| Lane Bryant | 0.98% | 4.19x |
| Jos A. Bank Clothiers | 0.68% | 4.00x |
| Talbots | 0.75% | 3.87x |
| Columbia | 0.25% | 3.82x |
| Hollister | 0.74% | 3.68x |
| Journeys | 2.15% | 3.67x |
| Carhartt | 0.60% | 3.65x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Math Education.
| Content Affinity | Composition | Index |
| Math Education | 0.39% | 4.56x |
| Quotes & Inspiration | 0.22% | 4.26x |
| Online Ticket Buyers | 0.15% | 4.16x |
| Female Lifestyle Content Readers | 0.16% | 3.70x |
| Tennis, Golf & Boxing | 0.10% | 3.60x |
| Tiny & Modular Home Researchers | 0.31% | 3.53x |
| Ancestry & Memorial Researchers | 0.13% | 3.23x |
| Public Policy Media | 0.07% | 3.18x |
| Exotic Pets | 0.09% | 3.13x |
| Colorado Snow | 0.16% | 2.99x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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