Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 969.3 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smokie Mountain Trip Planner.
| Interest | Composition | Index |
| Smokie Mountain Trip Planner | 7.68% | 3.10x |
| North Carolina Travel Researchers | 6.40% | 2.72x |
| Smoky Mountains Trip Planners | 5.70% | 2.57x |
| Cabin Rental Researchers | 6.23% | 2.53x |
| North Carolina Football Fans | 5.85% | 2.24x |
| Tractor Shoppers | 4.31% | 2.11x |
| Mowing Equipment Shoppers | 4.13% | 2.11x |
| Myrtle Beach Trip Planners | 4.22% | 2.11x |
| South Carolina Gamecocks Fans | 4.09% | 2.09x |
| Southeastern Voters | 4.70% | 2.08x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 3.61% | 12.53x |
| Carhartt | 18.98% | 4.89x |
| Buckle | 5.50% | 4.46x |
| Lane Bryant | 3.81% | 3.80x |
| Talbots | 2.92% | 3.75x |
| Journeys | 6.37% | 3.51x |
| Express Outlets | 0.78% | 3.45x |
| Dressbarn | 3.08% | 3.38x |
| Chicos | 3.85% | 3.36x |
| American Eagle Outfitters | 4.95% | 3.34x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 2.48% | 4.32x |
| Home Improvement Contractor | 0.09% | 3.95x |
| Drawing & Animation | 0.03% | 3.57x |
| North Carolina News | 4.55% | 3.41x |
| North Carolina | 3.11% | 3.41x |
| Tennessee Cluster | 3.64% | 3.38x |
| Canada Shopping - Kitchenware | 0.03% | 3.36x |
| Motorsports | 0.24% | 3.12x |
| Costumes | 0.07% | 3.06x |
| South Carolina News | 4.09% | 2.95x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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