Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 377.6 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 6.08% | 2.32x |
| Smokie Mountain Trip Planner | 7.96% | 2.27x |
| North Carolina Travel Researchers | 6.23% | 2.20x |
| North Carolina Football Fans | 5.93% | 2.11x |
| Tennessee Volunteers Fans | 5.62% | 2.08x |
| Cabin Rental Researchers | 7.29% | 2.07x |
| Myrtle Beach Trip Planners | 4.71% | 2.02x |
| Southeastern Voters | 5.53% | 1.97x |
| Asheville Trip Planners | 4.41% | 1.95x |
| Nashville Trip Planners | 4.80% | 1.91x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 1.42% | 6.03x |
| Maurices | 3.04% | 2.62x |
| Carhartt | 18.87% | 2.49x |
| Talbots | 0.77% | 1.87x |
| Calvin Klein | 0.03% | 1.85x |
| Ralph Lauren | 0.32% | 1.85x |
| Buckle | 1.36% | 1.80x |
| The Childrens Place | 1.80% | 1.75x |
| American Eagle Outfitters | 1.13% | 1.70x |
| Journeys | 1.81% | 1.66x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Internet Radio.
| Content Affinity | Composition | Index |
| Internet Radio | 0.09% | 5.31x |
| Beauty & Cosmetics | 0.09% | 5.31x |
| Comedy Content | 0.12% | 5.12x |
| Unique & Personalized Fashion | 0.15% | 3.59x |
| Canada Culture and Tourism | 0.06% | 3.42x |
| Philanthropy - Charities & Fundraising | 0.09% | 3.14x |
| Tennessee Cluster | 3.98% | 3.10x |
| Painting & Renovation | 0.12% | 3.03x |
| Bird Watching | 0.08% | 3.02x |
| Pharmacy | 0.06% | 2.71x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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