Dstillery Audiences

HARDEE'S

Audience Size: 1 Million Devices

Explore the Hardee's Audience

Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hardee's audience.

Dstillery Crafted Audiences

INTERESTS

The Hardee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 6.31% 2.98x
North Carolina Travel Researchers 6.01% 2.75x
Cabin Rental Researchers 6.64% 2.70x
Getting Off the Grid Travelers 0.04% 2.68x
Work Hard, Play Hard Travelers 0.03% 2.42x
Tennessee Volunteers Fans 4.79% 2.41x
South Carolina Gamecocks Fans 4.38% 2.40x
North Carolina Football Fans 5.33% 2.37x
Myrtle Beach Trip Planners 4.61% 2.31x
SEC Fans 4.86% 2.29x
Composition Percentage: The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.

Location Composition Index
Belk 3.09% 11.77x
Carhartt 7.98% 4.67x
Buckle 4.87% 4.30x
Talbots 2.90% 3.61x
Lane Bryant 3.42% 3.59x
Express Outlets 0.76% 3.58x
Journeys 4.62% 3.42x
American Eagle Outfitters 5.30% 3.29x
Charlotte Russe 2.83% 3.24x
Chicos 3.63% 3.21x
Composition Percentage: The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardee's audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.05% 3.79x
Survival Guides 0.04% 3.69x
North Carolina 3.35% 3.65x
Drawing & Animation 0.03% 3.57x
Tennessee Cluster 3.84% 3.47x
North Carolina Education 2.08% 3.46x
Rural Living 0.02% 3.38x
Canada Shopping - Kitchenware 0.03% 3.36x
Farming & Agriculture 0.27% 3.34x
Consumer Rewards 0.04% 3.31x
Composition Percentage: The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female