Dstillery Audiences

HARDEE'S

Audience Size: 254.6 Thousand Devices

Explore the Hardee's Audience

Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 254.6 thousand unique devices whose actions qualify for the Hardee's audience.

Dstillery Crafted Audiences

INTERESTS

The Hardee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardee's audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 2.25% 2.67x
Smoky Mountains Trip Planners 2.78% 2.64x
Southeastern Voters 2.52% 2.36x
Cabin Rental Researchers 3.05% 2.27x
Myrtle Beach Trip Planners 2.40% 2.17x
SEC Fans 2.31% 2.17x
Georgia Trip Planners 2.80% 2.15x
Tennessee Volunteers Fans 2.01% 2.09x
Auburn Tigers Fans 2.33% 2.09x
Alabama Trip Planners 6.12% 1.98x
Composition Percentage: The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.

Location Composition Index
Belk 2.53% 17.50x
Carhartt 10.71% 6.47x
Journeys 1.17% 5.50x
Lane Bryant 1.59% 4.83x
Old Navy 2.04% 4.63x
Aeropostale 1.27% 4.56x
Dressbarn 1.35% 4.50x
American Eagle Outfitters 1.76% 4.41x
Hollister 0.55% 4.40x
Talbots 1.24% 4.22x
Composition Percentage: The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardee's audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 2.00% 3.66x
North Carolina Education 1.46% 3.41x
South Carolina News 2.27% 3.40x
Wisconsin Travel & Tourism Cluster 1.23% 3.19x
Illinois News 1.30% 3.12x
North Carolina 1.56% 3.08x
North Carolina News 2.04% 3.06x
Alabama News 2.94% 3.02x
South Carolina Beach Travel 0.45% 2.93x
Missouri News Content Cluster 1.25% 2.86x
Composition Percentage: The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardee's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female