Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 876 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 5.36% | 2.89x |
| Getting Off the Grid Travelers | 0.04% | 2.68x |
| North Carolina Travel Researchers | 5.43% | 2.65x |
| South Carolina Gamecocks Fans | 4.32% | 2.55x |
| Cabin Rental Researchers | 4.88% | 2.55x |
| North Carolina Football Fans | 5.28% | 2.46x |
| Myrtle Beach Trip Planners | 3.92% | 2.42x |
| Work Hard, Play Hard Travelers | 0.03% | 2.42x |
| Tennessee Volunteers Fans | 4.14% | 2.39x |
| Tractor Shoppers | 4.06% | 2.34x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 3.44% | 14.22x |
| Carhartt | 10.09% | 6.08x |
| Buckle | 3.35% | 4.74x |
| Express Outlets | 0.65% | 4.16x |
| Lane Bryant | 3.73% | 3.87x |
| American Eagle Outfitters | 4.62% | 3.73x |
| Aeropostale | 2.28% | 3.66x |
| Mens Wearhouse | 6.47% | 3.64x |
| Journeys | 3.22% | 3.64x |
| Jos A. Bank Clothiers | 3.65% | 3.56x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 28.60x |
| Handyman Tools | 0.02% | 18.19x |
| ISPs & Local Services | 0.02% | 6.28x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.05x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.00x |
| Decoration & Fabric | 0.01% | 5.59x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 4.93x |
| Local & Travel England - East Midlands | 0.11% | 4.38x |
| Fashion & Cosmetics | 0.01% | 4.35x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.11% | 3.96x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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