Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 169 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 3.85% | 2.74x |
| Nashville Trip Planners | 2.59% | 2.39x |
| UNC Tar Heels Fans | 3.65% | 2.12x |
| Cabin Rental Researchers | 6.43% | 2.11x |
| Tennessee Volunteers Fans | 3.78% | 2.07x |
| Southeastern Voters | 4.71% | 2.03x |
| SEC Fans | 3.05% | 2.00x |
| Auburn Tigers Fans | 3.51% | 1.99x |
| Kentucky Wildcats Fans | 3.45% | 1.96x |
| Clemson Tigers Fans | 3.51% | 1.93x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 1.60% | 10.66x |
| Carhartt | 14.64% | 4.61x |
| Maurices | 3.49% | 4.09x |
| Buckle | 1.53% | 2.85x |
| Express Outlets | 0.22% | 2.84x |
| Lane Bryant | 1.09% | 2.81x |
| Journeys | 2.12% | 2.68x |
| Chicos | 1.14% | 2.62x |
| Dressbarn | 0.85% | 2.54x |
| The Childrens Place | 1.35% | 2.43x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Low Budget Shoppers.
| Content Affinity | Composition | Index |
| Low Budget Shoppers | 0.10% | 5.15x |
| Career Cluster A | 0.13% | 3.95x |
| Southeast College Athletics | 0.20% | 3.79x |
| Homesteading | 0.33% | 3.78x |
| Online Games for Kids | 0.11% | 3.63x |
| Teen Hair | 0.14% | 3.54x |
| Tennessee Cluster | 2.52% | 3.28x |
| African-American Hair | 0.04% | 3.28x |
| North Carolina Education | 1.19% | 3.23x |
| Ancestry & Memorial Researchers | 0.13% | 3.23x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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