Dstillery Audiences

HARDEE'S

Audience Size: 886.5 Thousand Devices

Explore the Hardee's Audience

Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 886.5 thousand unique devices whose actions qualify for the Hardee's audience.

Dstillery Crafted Audiences

INTERESTS

The Hardee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 3.27% 2.97x
Cabin Rental Researchers 3.15% 2.45x
Tennessee Volunteers Fans 2.22% 2.42x
Mowing Equipment Shoppers 1.91% 2.30x
Tractor Shoppers 2.60% 2.28x
South Carolina Gamecocks Fans 2.05% 2.26x
North Carolina Football Fans 2.98% 2.23x
SEC Fans 2.14% 2.20x
North Carolina Travel Researchers 5.52% 2.13x
Southeastern Voters 2.13% 2.12x
Composition Percentage: The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.

Location Composition Index
Belk 4.02% 17.66x
Carhartt 15.14% 7.03x
Buckle 1.38% 4.97x
Aeropostale 2.08% 4.74x
Express Outlets 0.44% 4.67x
American Eagle Outfitters 3.62% 4.60x
Journeys 2.51% 4.44x
Lane Bryant 3.42% 4.44x
Jos A. Bank Clothiers 2.92% 4.38x
Old Navy 4.10% 4.09x
Composition Percentage: The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardee's audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 2.68% 4.33x
North Carolina Education 1.61% 3.57x
Tennessee News 2.73% 3.51x
North Carolina 2.04% 3.39x
North Carolina News 2.37% 3.10x
South Carolina News 2.20% 2.87x
Alabama News 3.26% 2.80x
Virginia News 2.69% 2.31x
Kentucky News 2.08% 2.29x
Iowa Cluster 1.88% 2.23x
Composition Percentage: The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female