Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 6.31% | 2.98x |
| North Carolina Travel Researchers | 6.01% | 2.75x |
| Cabin Rental Researchers | 6.64% | 2.70x |
| Getting Off the Grid Travelers | 0.04% | 2.68x |
| Work Hard, Play Hard Travelers | 0.03% | 2.42x |
| Tennessee Volunteers Fans | 4.79% | 2.41x |
| South Carolina Gamecocks Fans | 4.38% | 2.40x |
| North Carolina Football Fans | 5.33% | 2.37x |
| Myrtle Beach Trip Planners | 4.61% | 2.31x |
| SEC Fans | 4.86% | 2.29x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 3.09% | 11.77x |
| Carhartt | 7.98% | 4.67x |
| Buckle | 4.87% | 4.30x |
| Talbots | 2.90% | 3.61x |
| Lane Bryant | 3.42% | 3.59x |
| Express Outlets | 0.76% | 3.58x |
| Journeys | 4.62% | 3.42x |
| American Eagle Outfitters | 5.30% | 3.29x |
| Charlotte Russe | 2.83% | 3.24x |
| Chicos | 3.63% | 3.21x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 0.05% | 3.79x |
| Survival Guides | 0.04% | 3.69x |
| North Carolina | 3.35% | 3.65x |
| Drawing & Animation | 0.03% | 3.57x |
| Tennessee Cluster | 3.84% | 3.47x |
| North Carolina Education | 2.08% | 3.46x |
| Rural Living | 0.02% | 3.38x |
| Canada Shopping - Kitchenware | 0.03% | 3.36x |
| Farming & Agriculture | 0.27% | 3.34x |
| Consumer Rewards | 0.04% | 3.31x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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