Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.04% | 2.68x |
| Work Hard, Play Hard Travelers | 0.03% | 2.42x |
| Smoky Mountains Trip Planners | 5.24% | 2.24x |
| North Carolina Travel Researchers | 5.47% | 2.23x |
| Cabin Rental Researchers | 5.50% | 2.11x |
| Tennessee Volunteers Fans | 3.94% | 1.97x |
| Alabama Trip Planners | 5.16% | 1.96x |
| North Carolina Football Fans | 4.69% | 1.91x |
| Myrtle Beach Trip Planners | 4.12% | 1.86x |
| South Carolina Gamecocks Fans | 3.65% | 1.83x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 2.81% | 12.02x |
| Buckle | 4.81% | 4.29x |
| Express Outlets | 0.73% | 3.70x |
| Talbots | 2.76% | 3.57x |
| Journeys | 3.64% | 3.50x |
| Lane Bryant | 3.21% | 3.47x |
| American Eagle Outfitters | 4.98% | 3.35x |
| Chicos | 3.35% | 3.25x |
| Charlotte Russe | 2.71% | 3.20x |
| Aeropostale | 3.17% | 3.07x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.05% | 5.37x |
| Drawing & Animation | 0.03% | 3.57x |
| Rural Living | 0.02% | 3.38x |
| North Carolina Education | 1.80% | 3.09x |
| North Carolina | 2.64% | 3.01x |
| South Carolina News | 3.90% | 2.95x |
| North Carolina News | 3.96% | 2.94x |
| Tennessee Cluster | 2.93% | 2.84x |
| Arkansas News | 1.31% | 2.59x |
| Illinois News | 2.03% | 2.56x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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