Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 159.9 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 6.97% | 2.59x |
| North Carolina Football Fans | 6.97% | 2.57x |
| Clemson Tigers Fans | 6.06% | 2.36x |
| North Carolina Travel Researchers | 7.12% | 2.31x |
| UNC Tar Heels Fans | 5.61% | 2.21x |
| Smokie Mountain Trip Planner | 7.73% | 2.12x |
| Tennessee Volunteers Fans | 5.91% | 2.10x |
| Asheville Trip Planners | 4.85% | 2.06x |
| Restaurant Supply Shoppers | 0.35% | 1.94x |
| Myrtle Beach Trip Planners | 5.00% | 1.89x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 2.75% | 8.75x |
| Maurices | 5.79% | 4.11x |
| Carhartt | 34.26% | 3.62x |
| Buckle | 3.21% | 3.31x |
| Talbots | 1.59% | 3.22x |
| Journeys | 4.19% | 2.92x |
| American Eagle Outfitters | 2.54% | 2.91x |
| The Childrens Place | 3.78% | 2.91x |
| Lane Bryant | 2.12% | 2.77x |
| Ralph Lauren | 0.53% | 2.73x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.54% | 5.24x |
| Mobile Industry Information | 0.20% | 4.81x |
| Studio & Franchise Video Game Players | 0.61% | 4.57x |
| Travel, Food, Fashion & Fitness | 0.45% | 4.44x |
| International Travel | 0.24% | 3.94x |
| Video Content Sites | 0.27% | 3.79x |
| Bridal Fashion | 0.08% | 3.54x |
| Tennessee Cluster | 4.09% | 3.35x |
| Music Production | 0.30% | 3.27x |
| Bird Watching | 0.08% | 3.02x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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