Explore the Hardee's Audience
Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 615.4 thousand unique devices whose actions qualify for the Hardee's audience.
INTERESTS
The Hardee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 3.44% | 2.63x |
| South Carolina Gamecocks Fans | 2.56% | 2.57x |
| Mowing Equipment Shoppers | 2.41% | 2.54x |
| Southeastern Voters | 2.90% | 2.52x |
| Cabin Rental Researchers | 3.36% | 2.49x |
| SEC Fans | 2.56% | 2.39x |
| Georgia Trip Planners | 3.63% | 2.37x |
| Tractor Shoppers | 2.58% | 2.31x |
| Tennessee Volunteers Fans | 2.42% | 2.30x |
| Alabama Trip Planners | 7.33% | 2.14x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
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APPAREL RETAILERS
The Hardee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.
| Location | Composition | Index |
| Belk | 4.05% | 17.58x |
| Carhartt | 18.14% | 6.29x |
| American Eagle Outfitters | 3.65% | 4.86x |
| Jos A. Bank Clothiers | 2.29% | 4.74x |
| Aeropostale | 2.06% | 4.63x |
| Journeys | 1.77% | 4.54x |
| Lane Bryant | 2.69% | 4.53x |
| Mens Wearhouse | 3.57% | 4.48x |
| Old Navy | 3.46% | 4.42x |
| Eddie Bauer | 0.72% | 4.36x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hardee's audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 2.74% | 3.90x |
| North Carolina | 2.13% | 3.67x |
| Tennessee Cluster | 2.13% | 3.49x |
| Savannah Georgia News | 0.64% | 3.46x |
| Alabama News | 3.46% | 3.16x |
| North Carolina Education | 1.44% | 3.14x |
| Tennessee News | 2.44% | 3.12x |
| Iowa Cluster | 2.62% | 3.05x |
| North Carolina News | 2.13% | 3.04x |
| Farming & Agriculture | 0.25% | 2.92x |
Composition Percentage:
The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
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DEMOGRAPHICS
The Hardee's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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