Dstillery Audiences

HARDEE'S

Audience Size: 454.5 Thousand Devices

Explore the Hardee's Audience

Below you'll find more information about the Hardee's audience, broken down in different categories based on their digital and physical behaviors. These are 454.5 thousand unique devices whose actions qualify for the Hardee's audience.

Dstillery Crafted Audiences

INTERESTS

The Hardee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hardee's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 4.57% 2.70x
UNC Tar Heels Fans 4.76% 2.46x
North Carolina Football Fans 5.86% 2.43x
Tennessee Volunteers Fans 4.89% 2.31x
North Carolina Travel Researchers 5.67% 2.24x
SEC Fans 4.12% 2.22x
Atlanta Braves Fans 4.19% 2.19x
Duke Blue Devils Fans 3.93% 2.13x
Auburn Tigers Fans 4.44% 2.12x
South Carolina Gamecocks Fans 3.99% 2.10x
Composition Percentage: The overlap percentage between the Hardee's audience and the Interest attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hardee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hardee's audience is Belk.

Location Composition Index
Belk 4.14% 8.02x
Maurices 9.15% 3.77x
Carhartt 37.63% 3.45x
Buckle 4.76% 2.81x
Talbots 2.22% 2.73x
American Eagle Outfitters 3.70% 2.73x
Lane Bryant 3.63% 2.63x
Journeys 5.79% 2.50x
Chicos 3.38% 2.43x
Old Navy 5.91% 2.43x
Composition Percentage: The overlap percentage between the Hardee's audience and the Location attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hardee's audience is Historical Information - Museums & Libraries.

Content Affinity Composition Index
Historical Information - Museums & Libraries 0.19% 5.90x
Low Budget Shoppers 0.10% 5.15x
Southeast College Athletics 0.39% 4.79x
Gun Enthusiast - Rifles & Ammo 0.39% 4.38x
Central California Cluster 0.39% 4.06x
Online Games for Kids 0.11% 3.63x
Tennessee Cluster 3.54% 3.63x
Career Cluster A 0.11% 3.42x
Medical Diagnostics 0.13% 3.32x
African-American Hair 0.04% 3.28x
Composition Percentage: The overlap percentage between the Hardee's audience and the Content Affinity attribute.
Index: A comparison of the Hardee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hardee's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female