Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 189 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 189 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Harley Davidson Shoppers 6.83% 2.41x
Work Boots & Safety Footwear Shoppers 4.58% 1.77x
Wisconsin County and Local Fair Visitors 5.25% 1.73x
Speedway Event Enthusiasts 4.58% 1.68x
Milwaukee Brewers Fans 3.83% 1.66x
As Seen on TV Shoppers 4.33% 1.64x
Rapid City Trip Planners 3.42% 1.64x
Parents of Teenagers Going to College 4.25% 1.64x
Darts Enthusiasts 4.00% 1.62x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 6.22x
Hugo Boss 0.58% 5.21x
Kate Spade 0.76% 4.51x
Tommy Bahama 0.53% 4.46x
Maurices 4.51% 4.17x
Levi Strauss 0.02% 4.00x
Belk 0.76% 3.98x
Ralph Lauren 0.55% 3.91x
Saint Laurent Paris 0.05% 3.85x
Journeys 3.09% 3.85x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 2.83% 6.21x
Watches Retail 0.33% 4.16x
Teen Hair 0.50% 3.72x
Colorado Snow 0.25% 3.57x
Homemade Jewelry & Crafts 0.17% 3.48x
Clean Energy 0.13% 3.42x
Painting & Renovation 0.33% 3.30x
Party Suppliers 0.42% 3.12x
Perfume, Makeup & Cosmetics 0.17% 3.08x
Jokes & Riddles 0.24% 3.08x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female