Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 68.3 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 68.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
First Responders 5.75% 2.68x
Harley Davidson Shoppers 6.21% 2.26x
Makeup Researchers 4.14% 2.12x
Texas Energy Providers 5.06% 2.04x
Southeastern Voters 5.29% 2.00x
Parents of Teenagers Going to College 5.06% 1.98x
Tattoo Fans 4.83% 1.89x
Halloween Decorations Shoppers 4.83% 1.87x
Animal Rights Researchers 4.14% 1.87x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.16% 8.27x
Tommy Bahama 0.93% 7.49x
Hugo Boss 1.08% 7.39x
Kate Spade 1.51% 6.82x
Express Outlets 0.61% 6.05x
Calvin Klein 0.10% 5.59x
LL Bean 0.29% 5.36x
Zara 0.47% 5.28x
Banana Republic 3.05% 5.10x
Club Monaco 0.16% 4.69x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 1.84% 6.22x
Motorcycle Lifestyle Researchers 2.07% 5.59x
East Texas Cluster 1.38% 4.44x
New Jersey Travel Location Cluster 0.92% 4.37x
Conservatives & Conspiracies 0.92% 3.74x
Dating & Relationships 1.15% 3.67x
Garden Power Equipment 0.46% 3.66x
Pet Forums 0.46% 3.65x
Furniture Shopping 0.46% 3.55x
Clean Energy 0.13% 3.42x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male