Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 65.8 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 65.8 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Reggaeton Fans.

Interest Composition Index
Reggaeton Fans 9.68% 5.57x
Key West Florida Trip Planners 9.68% 3.86x
Fitness Activity Tracker Users 6.45% 3.59x
Sprint Customers 0.12% 3.53x
Smokie Mountain Trip Planner 9.68% 3.41x
Urban Movie Channel Watchers 6.45% 3.24x
Rheumatologists 6.45% 2.95x
Pet Friendly Vacation Researchers 6.45% 2.80x
Medical Coding Content Readers 6.45% 2.75x
Critical Care Journal Researchers 6.45% 2.70x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Anthropologie.

Location Composition Index
Anthropologie 2.55% 8.70x
Lorna Jane 0.19% 8.24x
Banana Republic 4.29% 7.75x
Coach 2.31% 6.52x
Urban Outfitters 1.70% 6.35x
Hugo Boss 0.99% 5.97x
Kate Spade 1.32% 5.90x
Gap 2.97% 5.31x
Buckle 3.63% 5.22x
Joe's Jeans 0.03% 4.70x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 1.99% 7.07x
Motorcycle Lifestyle Researchers 1.63% 5.81x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.35% 5.38x
Antiques & Auctions 0.54% 4.88x
Assorted Topics (Events, Tickets, Fitness) 1.27% 4.39x
Crossword & Puzzle Players 0.54% 3.92x
Caribbean Vacation 0.24% 3.92x
Clean Energy 0.13% 3.42x
Electronic Accessories 0.72% 3.42x
Public Policy Media 0.35% 3.34x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female