Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 655 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Harley Davidson Shoppers.
| Interest | Composition | Index |
| Harley Davidson Shoppers | 2.57% | 1.91x |
| New Orleans Trip Planners | 1.42% | 1.66x |
| Louisiana Trip Planners | 1.84% | 1.66x |
| Florida Atlantic Coast Trip Planners | 2.21% | 1.65x |
| Hard Rock Hotel & Casino Trip Planners | 1.99% | 1.57x |
| Xtreme Sports Fans | 1.47% | 1.53x |
| Las Vegas Trip Planners | 4.15% | 1.50x |
| Muscle Car Shoppers | 1.96% | 1.48x |
| Orlando Trip Planners | 2.13% | 1.47x |
| Florida Gulf Coast Travel Researchers | 1.79% | 1.45x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.56% | 5.29x |
| Brooks Brothers | 2.31% | 5.00x |
| Michael Kors | 0.55% | 4.59x |
| Free People | 0.14% | 4.27x |
| Patagonia | 0.25% | 4.15x |
| Lululemon | 0.28% | 3.81x |
| LL Bean | 0.17% | 3.68x |
| Banana Republic | 1.80% | 3.52x |
| J. Crew | 1.47% | 3.44x |
| The North Face | 0.87% | 3.35x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 1.22% | 2.65x |
| Motorsports | 0.15% | 2.43x |
| Tahoe & Reno Tourism | 0.40% | 2.38x |
| Tennessee Cluster | 1.29% | 2.31x |
| Las Vegas Hotels | 1.28% | 2.15x |
| New Orleans Cluster | 1.90% | 2.01x |
| Weather Information | 0.14% | 1.94x |
| Indiana Finance & Business Cluster | 0.46% | 1.89x |
| Canada General Information Seeker Cluster | 0.15% | 1.88x |
| Recreational Motor Sport Enthusiasts | 0.30% | 1.86x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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