Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 984.2 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.29x |
| Work Hard, Play Hard Travelers | 0.03% | 1.77x |
| Motorcycle Enthusiasts | 3.42% | 1.72x |
| Harley Davidson Shoppers | 4.10% | 1.70x |
| Las Vegas Trip Planners | 4.19% | 1.55x |
| California Skiers and Snowboarders | 3.08% | 1.49x |
| Speedway Event Enthusiasts | 3.15% | 1.49x |
| Florida Atlantic Coast Trip Planners | 3.69% | 1.48x |
| Classic Car Shoppers | 2.99% | 1.45x |
| RV Shoppers | 2.99% | 1.45x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.56% | 11.36x |
| Topshop | 0.83% | 9.53x |
| Lorna Jane | 0.80% | 8.40x |
| Supreme | 0.19% | 7.81x |
| Tommy Bahama | 3.89% | 7.02x |
| Saint Laurent Paris | 1.13% | 6.93x |
| Hugo Boss | 4.57% | 6.64x |
| Levi Strauss | 1.78% | 6.43x |
| Kate Spade | 3.64% | 6.42x |
| Calvin Klein | 0.54% | 6.42x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.14% | 7.48x |
| Mid-Atlantic Beaches | 0.09% | 5.82x |
| Hipster Clothing | 0.11% | 4.50x |
| Motorcycle Lifestyle Researchers | 1.73% | 4.19x |
| Computer Printers | 0.07% | 4.12x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 4.01x |
| French Canadian Cluster | 0.09% | 3.30x |
| Flags & Trump | 0.02% | 3.16x |
| Southern California Cluster | 0.11% | 3.14x |
| Brazil & Portugal News | 0.16% | 2.90x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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