Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 655 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 655 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Harley Davidson Shoppers.

Interest Composition Index
Harley Davidson Shoppers 2.57% 1.91x
New Orleans Trip Planners 1.42% 1.66x
Louisiana Trip Planners 1.84% 1.66x
Florida Atlantic Coast Trip Planners 2.21% 1.65x
Hard Rock Hotel & Casino Trip Planners 1.99% 1.57x
Xtreme Sports Fans 1.47% 1.53x
Las Vegas Trip Planners 4.15% 1.50x
Muscle Car Shoppers 1.96% 1.48x
Orlando Trip Planners 2.13% 1.47x
Florida Gulf Coast Travel Researchers 1.79% 1.45x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Club Monaco.

Location Composition Index
Club Monaco 0.56% 5.29x
Brooks Brothers 2.31% 5.00x
Michael Kors 0.55% 4.59x
Free People 0.14% 4.27x
Patagonia 0.25% 4.15x
Lululemon 0.28% 3.81x
LL Bean 0.17% 3.68x
Banana Republic 1.80% 3.52x
J. Crew 1.47% 3.44x
The North Face 0.87% 3.35x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 1.22% 2.65x
Motorsports 0.15% 2.43x
Tahoe & Reno Tourism 0.40% 2.38x
Tennessee Cluster 1.29% 2.31x
Las Vegas Hotels 1.28% 2.15x
New Orleans Cluster 1.90% 2.01x
Weather Information 0.14% 1.94x
Indiana Finance & Business Cluster 0.46% 1.89x
Canada General Information Seeker Cluster 0.15% 1.88x
Recreational Motor Sport Enthusiasts 0.30% 1.86x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.