Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 868.8 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.29x |
| Harley Davidson Shoppers | 3.96% | 1.93x |
| Xtreme Sports Fans | 2.91% | 1.81x |
| Smoky Mountains Trip Planners | 3.34% | 1.79x |
| Work Hard, Play Hard Travelers | 0.03% | 1.77x |
| Quads and ATV Enthusiasts | 3.28% | 1.68x |
| Myrtle Beach Trip Planners | 2.63% | 1.62x |
| Green Bay Packers Fans | 3.34% | 1.62x |
| Cabin Rental Researchers | 3.10% | 1.61x |
| Tractor Shoppers | 2.79% | 1.60x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.50% | 10.35x |
| Saint Laurent Paris | 1.49% | 9.40x |
| Tommy Bahama | 3.98% | 8.95x |
| Joe's Jeans | 0.78% | 8.84x |
| Johnston and Murphy | 3.99% | 8.22x |
| Levi Strauss | 1.75% | 8.17x |
| Lorna Jane | 0.71% | 7.61x |
| Zara | 3.35% | 7.43x |
| Everlane | 0.14% | 6.88x |
| Ralph Lauren | 1.54% | 6.84x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 37.07x |
| Canada News | 0.02% | 18.40x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 11.72x |
| Handyman Tools | 0.01% | 10.28x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 9.47x |
| Sports - Skiing, Snowboarding | 0.01% | 9.14x |
| Environmental Conservation | 0.03% | 4.69x |
| Assorted Topics (Television, Origami, Men's Health) | 0.06% | 4.52x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.38x |
| England Tourism | 0.01% | 4.17x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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