Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 285.6 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 285.6 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Harley Davidson Shoppers 7.28% 2.48x
Motorcycle Enthusiasts 4.90% 2.10x
Ducati Motorcycle Shoppers 4.70% 1.99x
Medical Coding Content Readers 0.39% 1.94x
Wisconsin County and Local Fair Visitors 5.48% 1.91x
RV Shoppers 4.51% 1.82x
Green Bay Packers Fans 4.77% 1.76x
Commercial Vehicles Shoppers 4.19% 1.76x
Quads and ATV Enthusiasts 4.83% 1.73x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.17% 10.34x
Lorna Jane 0.35% 8.28x
Tommy Bahama 1.49% 8.14x
Hugo Boss 2.78% 8.12x
Everlane 0.07% 7.42x
Kate Spade 2.13% 6.82x
Levi Strauss 0.02% 5.99x
Supreme 0.06% 5.74x
Maurices 1.36% 5.43x
Coach 2.56% 5.13x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 2.96% 5.39x
New Jersey Travel Location Cluster 1.55% 4.76x
Winter Sports & Gear 0.26% 4.33x
South Carolina Beach Travel 0.32% 4.08x
Organic Beauty & Skincare Products 0.19% 3.91x
Work Productivity 0.13% 3.88x
Bathrooms & Plumbing 0.19% 3.77x
Arthritis & Bones 0.32% 3.59x
Turkey & Iran Cluster 0.06% 3.27x
Vitamin Shoppers 0.26% 3.25x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male