Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.29x |
| Harley Davidson Shoppers | 3.96% | 1.93x |
| Work Hard, Play Hard Travelers | 0.03% | 1.77x |
| Motorcycle Enthusiasts | 2.71% | 1.68x |
| Classic Car Shoppers | 2.83% | 1.53x |
| Quads and ATV Enthusiasts | 3.03% | 1.51x |
| Xtreme Sports Fans | 2.25% | 1.44x |
| Darts Enthusiasts | 2.59% | 1.42x |
| Cabin Rental Researchers | 2.51% | 1.41x |
| Motor Scooter Enthusiasts | 2.27% | 1.41x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.61% | 10.30x |
| Joe's Jeans | 0.63% | 9.62x |
| Saint Laurent Paris | 1.24% | 8.85x |
| Tommy Bahama | 3.41% | 7.89x |
| Lorna Jane | 0.58% | 7.74x |
| Supreme | 0.22% | 7.47x |
| Everlane | 0.13% | 6.90x |
| Hugo Boss | 3.49% | 6.87x |
| Uniqlo | 1.66% | 6.83x |
| Levi Strauss | 1.89% | 6.76x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 37.07x |
| Canada News | 0.02% | 18.40x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 9.47x |
| Sports - Skiing, Snowboarding | 0.01% | 9.14x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.52x |
| Saskatchewan Media & Retail Cluster | 0.02% | 4.49x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.38x |
| England Tourism | 0.01% | 4.17x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 4.06x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 4.00x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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