Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 314.6 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 314.6 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Harley Davidson Shoppers 4.03% 1.76x
Wisconsin County and Local Fair Visitors 4.50% 1.70x
Sunglasses Shoppers 0.77% 1.67x
Yachting Enthusiasts 3.17% 1.59x
Quads and ATV Enthusiasts 3.64% 1.59x
Natural Pet Food Shoppers 2.83% 1.57x
Travel Insurance and Safety Researchers 3.90% 1.57x
Motor Scooter Enthusiasts 3.34% 1.56x
Food Delivery Service Users 0.69% 1.56x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Hugo Boss.

Location Composition Index
Hugo Boss 1.75% 4.65x
Tommy Bahama 1.22% 4.49x
Kate Spade 1.98% 3.89x
Johnston and Murphy 0.01% 3.68x
Supreme 0.01% 3.08x
Banana Republic 4.07% 2.77x
Joe's Jeans 0.06% 2.67x
Maurices 6.19% 2.40x
Columbia 0.42% 2.22x
LL Bean 0.26% 2.18x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 1.37% 4.49x
Medical & Pharmaceutical Scholarship 0.17% 4.35x
Beer, Wine & Alcohol 0.17% 3.89x
Comedy Content 0.09% 3.73x
Home Remodeling 0.13% 3.71x
Clean Energy 0.13% 3.42x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.17% 3.22x
Spam Call Number Searchers 0.13% 3.18x
Travel, Food, Fashion & Fitness 0.21% 3.11x
Parenting Blogs 0.13% 2.92x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female