Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 449.8 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| Plant Based & Vegan Food Recipe Shoppers | 1.17% | 1.69x |
| Harley Davidson Shoppers | 3.96% | 1.68x |
| Sunglasses Shoppers | 0.77% | 1.67x |
| Commercial Vehicles Shoppers | 3.82% | 1.66x |
| Model Aircraft and Rocket Hobbyists | 3.23% | 1.63x |
| Telemedicine Content Readers | 0.64% | 1.58x |
| Bargain Shopping Researchers | 1.32% | 1.57x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.19% | 1.57x |
| Cocktail Recipe Researchers | 3.13% | 1.56x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 3.96x |
| Johnston and Murphy | 0.01% | 3.68x |
| Hugo Boss | 2.42% | 3.39x |
| Tommy Bahama | 1.53% | 3.25x |
| Kate Spade | 2.88% | 3.01x |
| Joe's Jeans | 0.13% | 2.81x |
| Topshop | 0.10% | 2.65x |
| Maurices | 11.22% | 2.37x |
| Banana Republic | 6.54% | 2.33x |
| Ralph Lauren | 1.66% | 2.32x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.15% | 5.60x |
| Motorcycle Lifestyle Researchers | 1.03% | 4.83x |
| Home Remodeling | 0.09% | 3.98x |
| US Soccer | 0.10% | 3.73x |
| Canadian Auto | 0.09% | 3.73x |
| Upstate New York Travel Cluster | 0.69% | 3.32x |
| Medical & Pharmaceutical Scholarship | 0.09% | 3.11x |
| Spanish Lifestyle & Health | 0.09% | 3.05x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.69% | 2.87x |
| Bowling | 0.10% | 2.81x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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