Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 864.1 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 864.1 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Harley Davidson Shoppers.

Interest Composition Index
Harley Davidson Shoppers 2.58% 1.99x
Smoky Mountains Trip Planners 1.66% 1.51x
Las Vegas Hotel Researchers 1.84% 1.50x
Quads and ATV Enthusiasts 1.81% 1.45x
Nashville Trip Planners 1.83% 1.44x
Orlando Trip Planners 2.25% 1.42x
Florida Atlantic Coast Trip Planners 2.06% 1.41x
Las Vegas Trip Planners 4.20% 1.40x
Theme Park Researchers 1.73% 1.40x
Corvette Enthusiasts 1.56% 1.39x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.61% 12.89x
Tommy Bahama 4.28% 12.49x
Topshop 0.21% 11.39x
Johnston and Murphy 1.91% 10.83x
Everlane 0.15% 10.43x
Joe's Jeans 0.74% 10.36x
Levi Strauss 1.55% 10.33x
Zara 3.60% 9.75x
Lorna Jane 0.80% 9.61x
Ralph Lauren 1.30% 9.48x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 1.56% 2.20x
Florida Jacksonville & Orlando Cluster 1.94% 1.41x
Chicago Cluster 1.71% 1.36x
New Orleans Cluster 1.56% 1.36x
Car Forums 1.97% 1.29x
Parenting & Healthy Eating 2.51% 1.22x
Car Information 2.76% 1.18x
Discount Travel 9.77% 1.17x
Apple Blogs & Hacks 1.54% 1.17x
Florida Local News Cluster 1.86% 1.14x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male