Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 209.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| Home Design Enthusiasts | 1.21% | 2.28x |
| Home Custom Bedroom Decorators | 0.68% | 2.20x |
| Custom Home Lighting Shoppers | 0.68% | 2.20x |
| Wireless Headphone Researchers | 0.45% | 2.13x |
| Luxury Retail Researchers | 1.21% | 2.10x |
| Landscape Architects | 1.67% | 2.01x |
| Orlando Activities Researchers | 0.68% | 1.98x |
| Beach House Second Home Owners | 1.06% | 1.90x |
| Hard Seltzer Aficionados | 0.61% | 1.90x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.60% | 7.31x |
| Kate Spade | 2.55% | 6.25x |
| Hugo Boss | 2.03% | 6.07x |
| Joe's Jeans | 0.11% | 5.88x |
| Banana Republic | 5.45% | 4.32x |
| Lorna Jane | 0.28% | 3.64x |
| Maurices | 8.44% | 3.63x |
| Calvin Klein | 0.12% | 3.62x |
| Ralph Lauren | 0.97% | 3.61x |
| Buckle | 5.77% | 3.58x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 1.36% | 5.33x |
| Bowling | 0.24% | 4.88x |
| Backpacking | 0.45% | 4.37x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.41% | 3.83x |
| Teen Hair | 0.15% | 3.69x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.16% | 3.67x |
| Public Policy Media | 0.15% | 3.61x |
| Wisconsin Local Research Cluster | 2.65% | 3.60x |
| East Texas Cluster | 0.76% | 3.46x |
| Brazil & Portugal News | 0.11% | 3.10x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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