Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 314.6 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| Harley Davidson Shoppers | 4.03% | 1.76x |
| Wisconsin County and Local Fair Visitors | 4.50% | 1.70x |
| Sunglasses Shoppers | 0.77% | 1.67x |
| Yachting Enthusiasts | 3.17% | 1.59x |
| Quads and ATV Enthusiasts | 3.64% | 1.59x |
| Natural Pet Food Shoppers | 2.83% | 1.57x |
| Travel Insurance and Safety Researchers | 3.90% | 1.57x |
| Motor Scooter Enthusiasts | 3.34% | 1.56x |
| Food Delivery Service Users | 0.69% | 1.56x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.75% | 4.65x |
| Tommy Bahama | 1.22% | 4.49x |
| Kate Spade | 1.98% | 3.89x |
| Johnston and Murphy | 0.01% | 3.68x |
| Supreme | 0.01% | 3.08x |
| Banana Republic | 4.07% | 2.77x |
| Joe's Jeans | 0.06% | 2.67x |
| Maurices | 6.19% | 2.40x |
| Columbia | 0.42% | 2.22x |
| LL Bean | 0.26% | 2.18x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 1.37% | 4.49x |
| Medical & Pharmaceutical Scholarship | 0.17% | 4.35x |
| Beer, Wine & Alcohol | 0.17% | 3.89x |
| Comedy Content | 0.09% | 3.73x |
| Home Remodeling | 0.13% | 3.71x |
| Clean Energy | 0.13% | 3.42x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.17% | 3.22x |
| Spam Call Number Searchers | 0.13% | 3.18x |
| Travel, Food, Fashion & Fitness | 0.21% | 3.11x |
| Parenting Blogs | 0.13% | 2.92x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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