Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 176.6 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| Harley Davidson Shoppers | 5.48% | 1.92x |
| Motorcycle Enthusiasts | 4.13% | 1.87x |
| Mid Size SUV Auto Intenders | 1.26% | 1.72x |
| Ducati Motorcycle Shoppers | 4.22% | 1.66x |
| North East State Fair Visitors | 3.50% | 1.65x |
| Cowboy Boots Shoppers | 4.94% | 1.63x |
| Auto Body Shoppers | 4.13% | 1.55x |
| Quads and ATV Enthusiasts | 4.40% | 1.55x |
| Florida Atlantic Coast Trip Planners | 4.31% | 1.53x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.89% | 5.46x |
| Lorna Jane | 0.12% | 5.13x |
| Tommy Bahama | 0.72% | 5.11x |
| Kate Spade | 1.15% | 4.62x |
| Banana Republic | 2.99% | 4.37x |
| Maurices | 5.67% | 4.15x |
| Ralph Lauren | 0.81% | 4.01x |
| Express Outlets | 0.52% | 3.93x |
| Buckle | 3.05% | 3.92x |
| Columbia | 0.38% | 3.91x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 1.44% | 4.82x |
| Recreational Motor Sport Enthusiasts | 0.45% | 4.65x |
| Homemade Jewelry & Crafts | 0.15% | 3.49x |
| Upstate New York Travel Cluster | 0.90% | 3.43x |
| Clean Energy | 0.13% | 3.42x |
| Watches Retail | 0.17% | 3.28x |
| Shoes & Accessories | 0.18% | 3.27x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.17% | 3.08x |
| Motorsports | 0.18% | 3.03x |
| Pet Supplies | 0.18% | 2.99x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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