Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 517.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| Harley Davidson Shoppers | 6.44% | 2.56x |
| Motor Scooter Enthusiasts | 4.83% | 2.28x |
| Motorcycle Enthusiasts | 4.35% | 2.15x |
| Sporty and Sports Car Auto Intenders | 2.33% | 2.05x |
| South Atlantic Voters | 4.83% | 2.03x |
| Moving Truck Rental Researchers | 3.06% | 1.86x |
| Ducati Motorcycle Shoppers | 4.11% | 1.85x |
| Mother's Day Celebrators | 1.77% | 1.82x |
| Florida Atlantic Coast Trip Planners | 4.59% | 1.82x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.41% | 13.91x |
| Lorna Jane | 0.68% | 9.94x |
| Topshop | 0.50% | 9.62x |
| Tommy Bahama | 2.91% | 8.92x |
| Everlane | 0.14% | 8.51x |
| Hugo Boss | 4.59% | 8.17x |
| Supreme | 0.13% | 7.71x |
| Kate Spade | 3.55% | 7.51x |
| Calvin Klein | 0.45% | 6.66x |
| Intermix | 0.65% | 6.17x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 2.66% | 6.14x |
| Bridal Fashion | 0.24% | 5.42x |
| Lighting & Power | 0.24% | 4.13x |
| Homemade Jewelry & Crafts | 0.24% | 3.83x |
| Unique & Personalized Fashion | 0.32% | 3.61x |
| Southeast College Athletics | 0.24% | 3.45x |
| East Texas Cluster | 1.29% | 3.44x |
| Engineering | 0.24% | 3.39x |
| Turkey & Iran Cluster | 0.06% | 3.27x |
| Recreational Motor Sport Enthusiasts | 0.40% | 3.22x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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