Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 449.8 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 449.8 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Plant Based & Vegan Food Recipe Shoppers 1.17% 1.69x
Harley Davidson Shoppers 3.96% 1.68x
Sunglasses Shoppers 0.77% 1.67x
Commercial Vehicles Shoppers 3.82% 1.66x
Model Aircraft and Rocket Hobbyists 3.23% 1.63x
Telemedicine Content Readers 0.64% 1.58x
Bargain Shopping Researchers 1.32% 1.57x
Fall/Winter 2021 Fashion Trend Researchers 0.19% 1.57x
Cocktail Recipe Researchers 3.13% 1.56x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Supreme.

Location Composition Index
Supreme 0.02% 3.96x
Johnston and Murphy 0.01% 3.68x
Hugo Boss 2.42% 3.39x
Tommy Bahama 1.53% 3.25x
Kate Spade 2.88% 3.01x
Joe's Jeans 0.13% 2.81x
Topshop 0.10% 2.65x
Maurices 11.22% 2.37x
Banana Republic 6.54% 2.33x
Ralph Lauren 1.66% 2.32x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 5.60x
Motorcycle Lifestyle Researchers 1.03% 4.83x
Home Remodeling 0.09% 3.98x
US Soccer 0.10% 3.73x
Canadian Auto 0.09% 3.73x
Upstate New York Travel Cluster 0.69% 3.32x
Medical & Pharmaceutical Scholarship 0.09% 3.11x
Spanish Lifestyle & Health 0.09% 3.05x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.69% 2.87x
Bowling 0.10% 2.81x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female