Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 68.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| First Responders | 5.75% | 2.68x |
| Harley Davidson Shoppers | 6.21% | 2.26x |
| Makeup Researchers | 4.14% | 2.12x |
| Texas Energy Providers | 5.06% | 2.04x |
| Southeastern Voters | 5.29% | 2.00x |
| Parents of Teenagers Going to College | 5.06% | 1.98x |
| Tattoo Fans | 4.83% | 1.89x |
| Halloween Decorations Shoppers | 4.83% | 1.87x |
| Animal Rights Researchers | 4.14% | 1.87x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.16% | 8.27x |
| Tommy Bahama | 0.93% | 7.49x |
| Hugo Boss | 1.08% | 7.39x |
| Kate Spade | 1.51% | 6.82x |
| Express Outlets | 0.61% | 6.05x |
| Calvin Klein | 0.10% | 5.59x |
| LL Bean | 0.29% | 5.36x |
| Zara | 0.47% | 5.28x |
| Banana Republic | 3.05% | 5.10x |
| Club Monaco | 0.16% | 4.69x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.84% | 6.22x |
| Motorcycle Lifestyle Researchers | 2.07% | 5.59x |
| East Texas Cluster | 1.38% | 4.44x |
| New Jersey Travel Location Cluster | 0.92% | 4.37x |
| Conservatives & Conspiracies | 0.92% | 3.74x |
| Dating & Relationships | 1.15% | 3.67x |
| Garden Power Equipment | 0.46% | 3.66x |
| Pet Forums | 0.46% | 3.65x |
| Furniture Shopping | 0.46% | 3.55x |
| Clean Energy | 0.13% | 3.42x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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