Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 850.3 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 850.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.18x
Harley Davidson Shoppers 3.98% 1.66x
Quads and ATV Enthusiasts 3.58% 1.62x
Competitive Car Brand Shoppers 3.87% 1.59x
Car Collector Enthusiasts 3.47% 1.57x
RV Shoppers 3.43% 1.51x
Xtreme Sports Fans 3.32% 1.51x
Ohio County and Local Fair Visitors 3.56% 1.51x
Automotive News Readers 2.45% 1.51x
RV Owners and Upgraders 3.16% 1.51x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.56% 11.74x
Topshop 0.83% 10.33x
Lorna Jane 0.92% 8.65x
Supreme 0.18% 8.41x
Tommy Bahama 3.94% 7.97x
Everlane 0.18% 7.57x
Hugo Boss 5.33% 7.31x
Kate Spade 4.17% 6.90x
Saint Laurent Paris 1.16% 6.76x
Levi Strauss 1.18% 6.66x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 1.38% 3.46x
Shipping & Logistics 0.07% 3.42x
Los Angeles Cluster 0.06% 3.28x
Flags & Trump 0.02% 3.16x
Mysticism 0.04% 3.03x
Southern California Cluster 0.09% 2.97x
Cuba & Mexico Media 0.09% 2.93x
Cigars 0.04% 2.82x
Franchising 0.04% 2.71x
Meeting Planning & Hotels 0.09% 2.68x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male