Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 730.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 1.77x |
| Harley Davidson Shoppers | 2.15% | 1.77x |
| New Orleans Trip Planners | 1.84% | 1.66x |
| Las Vegas Hotel Researchers | 1.93% | 1.63x |
| Louisiana Trip Planners | 1.79% | 1.55x |
| RV Shoppers | 1.68% | 1.55x |
| Florida Atlantic Coast Trip Planners | 2.17% | 1.54x |
| Louisiana Activities Researchers | 1.25% | 1.52x |
| Smoky Mountains Trip Planners | 1.84% | 1.51x |
| Ford Mustang Enthusiasts | 1.48% | 1.47x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.51% | 14.34x |
| Tommy Bahama | 4.10% | 13.54x |
| Everlane | 0.12% | 11.22x |
| Joe's Jeans | 0.63% | 10.94x |
| Columbia | 1.41% | 10.81x |
| Zara | 3.39% | 10.79x |
| Ralph Lauren | 1.09% | 10.55x |
| Brooks Brothers | 5.32% | 10.35x |
| Club Monaco | 1.21% | 10.20x |
| Armani | 2.62% | 9.99x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 0.95% | 2.89x |
| Motorsports | 0.18% | 2.85x |
| South Carolina Travel | 0.04% | 2.48x |
| Cosmetics Business | 0.07% | 2.41x |
| Scuba Diving | 0.03% | 2.34x |
| Canadian Auto | 0.08% | 2.31x |
| Tennessee Cluster | 1.25% | 2.22x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 2.20x |
| Auctions & Repossessions | 0.13% | 2.18x |
| Las Vegas Hotels | 1.38% | 2.16x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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