Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 209.3 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 209.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Home Design Enthusiasts 1.21% 2.28x
Home Custom Bedroom Decorators 0.68% 2.20x
Custom Home Lighting Shoppers 0.68% 2.20x
Wireless Headphone Researchers 0.45% 2.13x
Luxury Retail Researchers 1.21% 2.10x
Landscape Architects 1.67% 2.01x
Orlando Activities Researchers 0.68% 1.98x
Beach House Second Home Owners 1.06% 1.90x
Hard Seltzer Aficionados 0.61% 1.90x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.60% 7.31x
Kate Spade 2.55% 6.25x
Hugo Boss 2.03% 6.07x
Joe's Jeans 0.11% 5.88x
Banana Republic 5.45% 4.32x
Lorna Jane 0.28% 3.64x
Maurices 8.44% 3.63x
Calvin Klein 0.12% 3.62x
Ralph Lauren 0.97% 3.61x
Buckle 5.77% 3.58x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 1.36% 5.33x
Bowling 0.24% 4.88x
Backpacking 0.45% 4.37x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.41% 3.83x
Teen Hair 0.15% 3.69x
Assorted Topics (Car News, Animals, Viral Media) 0.16% 3.67x
Public Policy Media 0.15% 3.61x
Wisconsin Local Research Cluster 2.65% 3.60x
East Texas Cluster 0.76% 3.46x
Brazil & Portugal News 0.11% 3.10x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male