Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 1 Million Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.29x
Harley Davidson Shoppers 3.96% 1.93x
Work Hard, Play Hard Travelers 0.03% 1.77x
Motorcycle Enthusiasts 2.71% 1.68x
Classic Car Shoppers 2.83% 1.53x
Quads and ATV Enthusiasts 3.03% 1.51x
Xtreme Sports Fans 2.25% 1.44x
Darts Enthusiasts 2.59% 1.42x
Cabin Rental Researchers 2.51% 1.41x
Motor Scooter Enthusiasts 2.27% 1.41x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Topshop.

Location Composition Index
Topshop 0.61% 10.30x
Joe's Jeans 0.63% 9.62x
Saint Laurent Paris 1.24% 8.85x
Tommy Bahama 3.41% 7.89x
Lorna Jane 0.58% 7.74x
Supreme 0.22% 7.47x
Everlane 0.13% 6.90x
Hugo Boss 3.49% 6.87x
Uniqlo 1.66% 6.83x
Levi Strauss 1.89% 6.76x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 37.07x
Canada News 0.02% 18.40x
Canadian Construction & Renovation Research Cluster 0.03% 9.47x
Sports - Skiing, Snowboarding 0.01% 9.14x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.52x
Saskatchewan Media & Retail Cluster 0.02% 4.49x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.38x
England Tourism 0.01% 4.17x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 4.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 4.00x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male