Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 850.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.18x |
| Harley Davidson Shoppers | 3.98% | 1.66x |
| Quads and ATV Enthusiasts | 3.58% | 1.62x |
| Competitive Car Brand Shoppers | 3.87% | 1.59x |
| Car Collector Enthusiasts | 3.47% | 1.57x |
| RV Shoppers | 3.43% | 1.51x |
| Xtreme Sports Fans | 3.32% | 1.51x |
| Ohio County and Local Fair Visitors | 3.56% | 1.51x |
| Automotive News Readers | 2.45% | 1.51x |
| RV Owners and Upgraders | 3.16% | 1.51x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.56% | 11.74x |
| Topshop | 0.83% | 10.33x |
| Lorna Jane | 0.92% | 8.65x |
| Supreme | 0.18% | 8.41x |
| Tommy Bahama | 3.94% | 7.97x |
| Everlane | 0.18% | 7.57x |
| Hugo Boss | 5.33% | 7.31x |
| Kate Spade | 4.17% | 6.90x |
| Saint Laurent Paris | 1.16% | 6.76x |
| Levi Strauss | 1.18% | 6.66x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 1.38% | 3.46x |
| Shipping & Logistics | 0.07% | 3.42x |
| Los Angeles Cluster | 0.06% | 3.28x |
| Flags & Trump | 0.02% | 3.16x |
| Mysticism | 0.04% | 3.03x |
| Southern California Cluster | 0.09% | 2.97x |
| Cuba & Mexico Media | 0.09% | 2.93x |
| Cigars | 0.04% | 2.82x |
| Franchising | 0.04% | 2.71x |
| Meeting Planning & Hotels | 0.09% | 2.68x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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