Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 110 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| Texas Activity Researchers | 0.59% | 1.92x |
| Airstream Enthusiasts | 2.45% | 1.87x |
| Mac Users | 0.67% | 1.86x |
| Fort Lauderdale Trip Planners | 1.60% | 1.82x |
| South Carolina Gamecocks Fans | 2.45% | 1.82x |
| Newly Recruited Military Personnel | 1.85% | 1.71x |
| Houston Activity Researchers | 1.35% | 1.71x |
| Dessert/Sweets Bakers | 0.93% | 1.69x |
| Harley Davidson Shoppers | 4.64% | 1.68x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 1.51% | 17.78x |
| Tommy Bahama | 2.23% | 15.95x |
| Joe's Jeans | 0.11% | 14.63x |
| Supreme | 0.09% | 14.56x |
| Banana Republic | 2.28% | 9.09x |
| Topshop | 0.08% | 8.97x |
| Hugo Boss | 1.29% | 7.97x |
| Calvin Klein | 0.19% | 6.92x |
| Forever 21 | 1.50% | 6.55x |
| Zara | 0.69% | 5.94x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Conservatives & Conspiracies.
| Content Affinity | Composition | Index |
| Conservatives & Conspiracies | 0.25% | 5.71x |
| Motorcycle Lifestyle Researchers | 1.01% | 5.23x |
| Australia & New Zealand Media | 0.42% | 4.73x |
| Trucking | 0.14% | 4.09x |
| Wisconsin Local Research Cluster | 1.85% | 3.52x |
| US Military Cluster | 0.11% | 3.43x |
| Private Aviation | 0.10% | 3.27x |
| Online Games | 0.25% | 3.03x |
| Upstate New York Travel Cluster | 0.59% | 2.85x |
| Scrapbooking & Home Art Projects | 0.25% | 2.78x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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