Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 517.3 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 517.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Harley Davidson Shoppers 6.44% 2.56x
Motor Scooter Enthusiasts 4.83% 2.28x
Motorcycle Enthusiasts 4.35% 2.15x
Sporty and Sports Car Auto Intenders 2.33% 2.05x
South Atlantic Voters 4.83% 2.03x
Moving Truck Rental Researchers 3.06% 1.86x
Ducati Motorcycle Shoppers 4.11% 1.85x
Mother's Day Celebrators 1.77% 1.82x
Florida Atlantic Coast Trip Planners 4.59% 1.82x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.41% 13.91x
Lorna Jane 0.68% 9.94x
Topshop 0.50% 9.62x
Tommy Bahama 2.91% 8.92x
Everlane 0.14% 8.51x
Hugo Boss 4.59% 8.17x
Supreme 0.13% 7.71x
Kate Spade 3.55% 7.51x
Calvin Klein 0.45% 6.66x
Intermix 0.65% 6.17x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 2.66% 6.14x
Bridal Fashion 0.24% 5.42x
Lighting & Power 0.24% 4.13x
Homemade Jewelry & Crafts 0.24% 3.83x
Unique & Personalized Fashion 0.32% 3.61x
Southeast College Athletics 0.24% 3.45x
East Texas Cluster 1.29% 3.44x
Engineering 0.24% 3.39x
Turkey & Iran Cluster 0.06% 3.27x
Recreational Motor Sport Enthusiasts 0.40% 3.22x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female