Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 555.2 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 555.2 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Louisiana Trip Planners.

Interest Composition Index
Louisiana Trip Planners 1.76% 1.63x
Harley Davidson Shoppers 1.93% 1.63x
Smoky Mountains Trip Planners 1.67% 1.57x
Motorcycle Enthusiasts 1.50% 1.55x
New Orleans Trip Planners 1.37% 1.52x
Florida Atlantic Coast Trip Planners 1.89% 1.50x
Cabin Rental Researchers 1.93% 1.42x
Tennessee Volunteers Fans 1.37% 1.41x
Dirt Bike Enthusiasts 1.90% 1.40x
California Skiers and Snowboarders 1.94% 1.39x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.75% 13.26x
Tommy Bahama 2.01% 11.01x
Hugo Boss 0.97% 10.63x
Zara 1.72% 10.47x
Joe's Jeans 0.27% 10.31x
Columbia 0.77% 10.17x
Club Monaco 0.90% 9.91x
Lorna Jane 0.32% 9.89x
Brooks Brothers 4.00% 9.41x
Express 1.70% 9.14x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 0.92% 2.49x
Tennessee Cluster 1.21% 2.26x
New Orleans Cluster 2.00% 2.13x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 0.13% 2.11x
Tahoe & Reno Tourism 0.37% 2.05x
Hawaii News 0.67% 1.99x
Niche Dating Websites 0.33% 1.95x
Recreational Motor Sport Enthusiasts 0.28% 1.87x
Las Vegas Hotels 1.11% 1.86x
Indiana Finance & Business Cluster 0.46% 1.79x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male