Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 868.8 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 868.8 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.29x
Harley Davidson Shoppers 3.96% 1.93x
Xtreme Sports Fans 2.91% 1.81x
Smoky Mountains Trip Planners 3.34% 1.79x
Work Hard, Play Hard Travelers 0.03% 1.77x
Quads and ATV Enthusiasts 3.28% 1.68x
Myrtle Beach Trip Planners 2.63% 1.62x
Green Bay Packers Fans 3.34% 1.62x
Cabin Rental Researchers 3.10% 1.61x
Tractor Shoppers 2.79% 1.60x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Topshop.

Location Composition Index
Topshop 0.50% 10.35x
Saint Laurent Paris 1.49% 9.40x
Tommy Bahama 3.98% 8.95x
Joe's Jeans 0.78% 8.84x
Johnston and Murphy 3.99% 8.22x
Levi Strauss 1.75% 8.17x
Lorna Jane 0.71% 7.61x
Zara 3.35% 7.43x
Everlane 0.14% 6.88x
Ralph Lauren 1.54% 6.84x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 37.07x
Canada News 0.02% 18.40x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 11.72x
Handyman Tools 0.01% 10.28x
Canadian Construction & Renovation Research Cluster 0.03% 9.47x
Sports - Skiing, Snowboarding 0.01% 9.14x
Environmental Conservation 0.03% 4.69x
Assorted Topics (Television, Origami, Men's Health) 0.06% 4.52x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.38x
England Tourism 0.01% 4.17x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female