Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 110 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 110 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Texas Activity Researchers 0.59% 1.92x
Airstream Enthusiasts 2.45% 1.87x
Mac Users 0.67% 1.86x
Fort Lauderdale Trip Planners 1.60% 1.82x
South Carolina Gamecocks Fans 2.45% 1.82x
Newly Recruited Military Personnel 1.85% 1.71x
Houston Activity Researchers 1.35% 1.71x
Dessert/Sweets Bakers 0.93% 1.69x
Harley Davidson Shoppers 4.64% 1.68x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Kate Spade.

Location Composition Index
Kate Spade 1.51% 17.78x
Tommy Bahama 2.23% 15.95x
Joe's Jeans 0.11% 14.63x
Supreme 0.09% 14.56x
Banana Republic 2.28% 9.09x
Topshop 0.08% 8.97x
Hugo Boss 1.29% 7.97x
Calvin Klein 0.19% 6.92x
Forever 21 1.50% 6.55x
Zara 0.69% 5.94x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Conservatives & Conspiracies.

Content Affinity Composition Index
Conservatives & Conspiracies 0.25% 5.71x
Motorcycle Lifestyle Researchers 1.01% 5.23x
Australia & New Zealand Media 0.42% 4.73x
Trucking 0.14% 4.09x
Wisconsin Local Research Cluster 1.85% 3.52x
US Military Cluster 0.11% 3.43x
Private Aviation 0.10% 3.27x
Online Games 0.25% 3.03x
Upstate New York Travel Cluster 0.59% 2.85x
Scrapbooking & Home Art Projects 0.25% 2.78x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male