Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 1.1 Million Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.29x
Work Hard, Play Hard Travelers 0.03% 1.77x
Wisconsin County and Local Fair Visitors 3.42% 1.37x
California Skiers and Snowboarders 3.02% 1.34x
Rodeo Enthusiasts 3.10% 1.32x
South West State Fair Visitors 3.38% 1.30x
Harley Davidson Shoppers 3.26% 1.30x
Las Vegas Trip Planners 3.94% 1.27x
San Diego Trip Planners 3.24% 1.27x
Tahoe Skiers and Snowboarders 2.96% 1.25x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.58% 10.24x
Topshop 0.77% 9.17x
Supreme 0.22% 8.25x
Lorna Jane 0.66% 7.80x
Saint Laurent Paris 1.14% 7.29x
Everlane 0.15% 7.01x
Tommy Bahama 3.49% 6.75x
Hugo Boss 3.98% 6.29x
Levi Strauss 1.99% 6.25x
Uniqlo 1.78% 6.25x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 5.28x
Sports - Golf, Hunting, Fishing 0.07% 3.28x
Flags & Trump 0.02% 3.16x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.91x
Home Improvement Contractor 0.11% 2.36x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.31x
Toronto Tourism 0.02% 2.29x
South Carolina Travel 0.02% 2.20x
Tahoe & Reno Tourism 0.46% 2.16x
Mining & Natural Resources 0.02% 2.15x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male