
Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 65.8 thousand unique devices whose actions qualify for the Harley-Davidson audience.

INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Reggaeton Fans.
Interest | Composition | Index |
Reggaeton Fans | 9.68% | 5.57x |
Key West Florida Trip Planners | 9.68% | 3.86x |
Fitness Activity Tracker Users | 6.45% | 3.59x |
Sprint Customers | 0.12% | 3.53x |
Smokie Mountain Trip Planner | 9.68% | 3.41x |
Urban Movie Channel Watchers | 6.45% | 3.24x |
Rheumatologists | 6.45% | 2.95x |
Pet Friendly Vacation Researchers | 6.45% | 2.80x |
Medical Coding Content Readers | 6.45% | 2.75x |
Critical Care Journal Researchers | 6.45% | 2.70x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Anthropologie.
Location | Composition | Index |
Anthropologie | 2.55% | 8.70x |
Lorna Jane | 0.19% | 8.24x |
Banana Republic | 4.29% | 7.75x |
Coach | 2.31% | 6.52x |
Urban Outfitters | 1.70% | 6.35x |
Hugo Boss | 0.99% | 5.97x |
Kate Spade | 1.32% | 5.90x |
Gap | 2.97% | 5.31x |
Buckle | 3.63% | 5.22x |
Joe's Jeans | 0.03% | 4.70x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Upstate New York Travel Cluster.
Content Affinity | Composition | Index |
Upstate New York Travel Cluster | 1.99% | 7.07x |
Motorcycle Lifestyle Researchers | 1.63% | 5.81x |
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.35% | 5.38x |
Antiques & Auctions | 0.54% | 4.88x |
Assorted Topics (Events, Tickets, Fitness) | 1.27% | 4.39x |
Crossword & Puzzle Players | 0.54% | 3.92x |
Caribbean Vacation | 0.24% | 3.92x |
Clean Energy | 0.13% | 3.42x |
Electronic Accessories | 0.72% | 3.42x |
Public Policy Media | 0.35% | 3.34x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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