Explore the Harley-Davidson Audience
Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 189 thousand unique devices whose actions qualify for the Harley-Davidson audience.
INTERESTS
The Harley-Davidson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.53x |
| Harley Davidson Shoppers | 6.83% | 2.41x |
| Work Boots & Safety Footwear Shoppers | 4.58% | 1.77x |
| Wisconsin County and Local Fair Visitors | 5.25% | 1.73x |
| Speedway Event Enthusiasts | 4.58% | 1.68x |
| Milwaukee Brewers Fans | 3.83% | 1.66x |
| As Seen on TV Shoppers | 4.33% | 1.64x |
| Rapid City Trip Planners | 3.42% | 1.64x |
| Parents of Teenagers Going to College | 4.25% | 1.64x |
| Darts Enthusiasts | 4.00% | 1.62x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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APPAREL RETAILERS
The Harley-Davidson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 6.22x |
| Hugo Boss | 0.58% | 5.21x |
| Kate Spade | 0.76% | 4.51x |
| Tommy Bahama | 0.53% | 4.46x |
| Maurices | 4.51% | 4.17x |
| Levi Strauss | 0.02% | 4.00x |
| Belk | 0.76% | 3.98x |
| Ralph Lauren | 0.55% | 3.91x |
| Saint Laurent Paris | 0.05% | 3.85x |
| Journeys | 3.09% | 3.85x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 2.83% | 6.21x |
| Watches Retail | 0.33% | 4.16x |
| Teen Hair | 0.50% | 3.72x |
| Colorado Snow | 0.25% | 3.57x |
| Homemade Jewelry & Crafts | 0.17% | 3.48x |
| Clean Energy | 0.13% | 3.42x |
| Painting & Renovation | 0.33% | 3.30x |
| Party Suppliers | 0.42% | 3.12x |
| Perfume, Makeup & Cosmetics | 0.17% | 3.08x |
| Jokes & Riddles | 0.24% | 3.08x |
Composition Percentage:
The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
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DEMOGRAPHICS
The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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