Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 730.3 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 730.3 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 1.77x
Harley Davidson Shoppers 2.15% 1.77x
New Orleans Trip Planners 1.84% 1.66x
Las Vegas Hotel Researchers 1.93% 1.63x
Louisiana Trip Planners 1.79% 1.55x
RV Shoppers 1.68% 1.55x
Florida Atlantic Coast Trip Planners 2.17% 1.54x
Louisiana Activities Researchers 1.25% 1.52x
Smoky Mountains Trip Planners 1.84% 1.51x
Ford Mustang Enthusiasts 1.48% 1.47x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.51% 14.34x
Tommy Bahama 4.10% 13.54x
Everlane 0.12% 11.22x
Joe's Jeans 0.63% 10.94x
Columbia 1.41% 10.81x
Zara 3.39% 10.79x
Ralph Lauren 1.09% 10.55x
Brooks Brothers 5.32% 10.35x
Club Monaco 1.21% 10.20x
Armani 2.62% 9.99x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 0.95% 2.89x
Motorsports 0.18% 2.85x
South Carolina Travel 0.04% 2.48x
Cosmetics Business 0.07% 2.41x
Scuba Diving 0.03% 2.34x
Canadian Auto 0.08% 2.31x
Tennessee Cluster 1.25% 2.22x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.20x
Auctions & Repossessions 0.13% 2.18x
Las Vegas Hotels 1.38% 2.16x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female