Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 176.6 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 176.6 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.53x
Harley Davidson Shoppers 5.48% 1.92x
Motorcycle Enthusiasts 4.13% 1.87x
Mid Size SUV Auto Intenders 1.26% 1.72x
Ducati Motorcycle Shoppers 4.22% 1.66x
North East State Fair Visitors 3.50% 1.65x
Cowboy Boots Shoppers 4.94% 1.63x
Auto Body Shoppers 4.13% 1.55x
Quads and ATV Enthusiasts 4.40% 1.55x
Florida Atlantic Coast Trip Planners 4.31% 1.53x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.89% 5.46x
Lorna Jane 0.12% 5.13x
Tommy Bahama 0.72% 5.11x
Kate Spade 1.15% 4.62x
Banana Republic 2.99% 4.37x
Maurices 5.67% 4.15x
Ralph Lauren 0.81% 4.01x
Express Outlets 0.52% 3.93x
Buckle 3.05% 3.92x
Columbia 0.38% 3.91x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 1.44% 4.82x
Recreational Motor Sport Enthusiasts 0.45% 4.65x
Homemade Jewelry & Crafts 0.15% 3.49x
Upstate New York Travel Cluster 0.90% 3.43x
Clean Energy 0.13% 3.42x
Watches Retail 0.17% 3.28x
Shoes & Accessories 0.18% 3.27x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.17% 3.08x
Motorsports 0.18% 3.03x
Pet Supplies 0.18% 2.99x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male