Dstillery Audiences

HARLEY-DAVIDSON

Audience Size: 984.2 Thousand Devices

Explore the Harley-Davidson Audience

Below you'll find more information about the Harley-Davidson audience, broken down in different categories based on their digital and physical behaviors. These are 984.2 thousand unique devices whose actions qualify for the Harley-Davidson audience.

Dstillery Crafted Audiences

INTERESTS

The Harley-Davidson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harley-Davidson audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.29x
Work Hard, Play Hard Travelers 0.03% 1.77x
Motorcycle Enthusiasts 3.42% 1.72x
Harley Davidson Shoppers 4.10% 1.70x
Las Vegas Trip Planners 4.19% 1.55x
California Skiers and Snowboarders 3.08% 1.49x
Speedway Event Enthusiasts 3.15% 1.49x
Florida Atlantic Coast Trip Planners 3.69% 1.48x
Classic Car Shoppers 2.99% 1.45x
RV Shoppers 2.99% 1.45x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Interest attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harley-Davidson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harley-Davidson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.56% 11.36x
Topshop 0.83% 9.53x
Lorna Jane 0.80% 8.40x
Supreme 0.19% 7.81x
Tommy Bahama 3.89% 7.02x
Saint Laurent Paris 1.13% 6.93x
Hugo Boss 4.57% 6.64x
Levi Strauss 1.78% 6.43x
Kate Spade 3.64% 6.42x
Calvin Klein 0.54% 6.42x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Location attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harley-Davidson audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.14% 7.48x
Mid-Atlantic Beaches 0.09% 5.82x
Hipster Clothing 0.11% 4.50x
Motorcycle Lifestyle Researchers 1.73% 4.19x
Computer Printers 0.07% 4.12x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 4.01x
French Canadian Cluster 0.09% 3.30x
Flags & Trump 0.02% 3.16x
Southern California Cluster 0.11% 3.14x
Brazil & Portugal News 0.16% 2.90x
Composition Percentage: The overlap percentage between the Harley-Davidson audience and the Content Affinity attribute.
Index: A comparison of the Harley-Davidson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harley-Davidson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male