Dstillery Audiences

HARRIS TEETER

Audience Size: 309.1 Thousand Devices

Explore the Harris Teeter Audience

Below you'll find more information about the Harris Teeter audience, broken down in different categories based on their digital and physical behaviors. These are 309.1 thousand unique devices whose actions qualify for the Harris Teeter audience.

Dstillery Crafted Audiences

INTERESTS

The Harris Teeter audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harris Teeter audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 10.20% 7.74x
Asheville Trip Planners 6.68% 5.35x
UNC Tar Heels Fans 5.44% 5.27x
Carolina Panthers Fans 5.68% 5.19x
North Carolina Travel Researchers 13.79% 4.89x
Washington DC Trip Planners 6.96% 4.83x
Duke Blue Devils Fans 4.94% 4.22x
South Carolina Gamecocks Fans 3.91% 4.17x
Myrtle Beach Trip Planners 3.96% 3.56x
ACC Fans 3.71% 3.52x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Interest attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harris Teeter audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harris Teeter audience is Belk.

Location Composition Index
Belk 4.51% 21.25x
Jos A. Bank Clothiers 6.14% 10.89x
Brooks Brothers 4.43% 9.48x
Tommy Bahama 2.59% 8.43x
REI 2.52% 8.09x
Chicos 4.67% 8.01x
LOFT 4.77% 8.01x
Johnston and Murphy 0.44% 7.77x
J. Crew 3.34% 7.48x
Madewell 1.71% 7.34x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Location attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harris Teeter audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.74% 14.42x
North Carolina 7.28% 12.29x
North Carolina News 8.06% 10.61x
Washington & Northern Virginia 5.21% 5.86x
South Carolina News 3.51% 4.58x
Virginia News 4.21% 3.57x
Baltimore Cluster 3.64% 3.09x
Fantasy Sports 1.62% 1.65x
Cruise Vacations 1.84% 1.55x
News Cluster 3.17% 1.51x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Content Affinity attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harris Teeter audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male