Explore the Harris Teeter Audience
Below you'll find more information about the Harris Teeter audience, broken down in different categories based on their digital and physical behaviors. These are 42.1 thousand unique devices whose actions qualify for the Harris Teeter audience.
INTERESTS
The Harris Teeter audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harris Teeter audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 18.92% | 11.36x |
| Guitar Music Researchers | 10.81% | 7.86x |
| Asheville Trip Planners | 10.81% | 7.64x |
| Bed & Bath Shoppers | 10.81% | 7.57x |
| Leather Goods Shoppers | 8.11% | 5.81x |
| North Carolina Travel Researchers | 10.81% | 5.76x |
| Black History Researchers | 8.11% | 5.71x |
| Big & Tall Men | 8.11% | 5.23x |
| Piercing Fans | 8.11% | 4.71x |
| Motor Scooter Enthusiasts | 8.11% | 4.69x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Interest attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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APPAREL RETAILERS
The Harris Teeter audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harris Teeter audience is Belk.
| Location | Composition | Index |
| Belk | 4.66% | 16.70x |
| Madewell | 1.64% | 10.01x |
| Brooks Brothers | 2.32% | 9.56x |
| Talbots | 4.34% | 9.09x |
| Jos A. Bank Clothiers | 4.77% | 8.80x |
| REI | 1.24% | 7.82x |
| Ann Taylor | 0.93% | 7.23x |
| Lululemon | 1.96% | 6.99x |
| Calvin Klein | 0.11% | 6.66x |
| J. Crew | 3.06% | 6.46x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Location attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harris Teeter audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 3.66% | 5.77x |
| Delaware Cluster | 1.16% | 4.59x |
| Celebrity Gossip & News | 16.22% | 4.13x |
| Routers, Switches & Networking | 1.00% | 4.12x |
| Music Magazines | 10.81% | 4.09x |
| Crossfit & Obstacle Race Enthusiasts | 0.15% | 3.98x |
| New York City Education & News Cluster | 0.33% | 3.95x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.33% | 3.95x |
| Writing Resources | 0.13% | 3.94x |
| French News & Gossip Cluster | 0.11% | 3.89x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Content Affinity attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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DEMOGRAPHICS
The Harris Teeter audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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