Explore the Harris Teeter Audience
Below you'll find more information about the Harris Teeter audience, broken down in different categories based on their digital and physical behaviors. These are 336.7 thousand unique devices whose actions qualify for the Harris Teeter audience.
INTERESTS
The Harris Teeter audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harris Teeter audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 17.64% | 6.83x |
| North Carolina Travel Researchers | 15.78% | 6.79x |
| UNC Tar Heels Fans | 10.81% | 4.96x |
| Asheville Trip Planners | 12.22% | 4.94x |
| Carolina Panthers Fans | 10.49% | 4.33x |
| Washington DC Trip Planners | 10.22% | 4.07x |
| Duke Blue Devils Fans | 9.20% | 3.92x |
| South Carolina Gamecocks Fans | 6.96% | 3.60x |
| Myrtle Beach Trip Planners | 7.07% | 3.58x |
| Norfolk and Virginia Beach Trip Planners | 8.06% | 3.28x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Interest attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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APPAREL RETAILERS
The Harris Teeter audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harris Teeter audience is Belk.
| Location | Composition | Index |
| Belk | 5.29% | 18.37x |
| Jos A. Bank Clothiers | 8.78% | 8.91x |
| Talbots | 6.76% | 8.69x |
| REI | 2.51% | 8.19x |
| Madewell | 3.40% | 7.25x |
| Brooks Brothers | 4.39% | 6.93x |
| Bonobos | 1.90% | 6.66x |
| J. Crew | 5.57% | 5.97x |
| Tommy Bahama | 2.87% | 5.81x |
| Lululemon | 4.76% | 5.63x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Location attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harris Teeter audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 8.41% | 14.17x |
| North Carolina | 10.54% | 11.17x |
| North Carolina News | 13.62% | 9.86x |
| South Carolina Beach Travel | 0.81% | 6.98x |
| South Carolina News | 6.72% | 4.68x |
| Washington & Northern Virginia | 4.53% | 4.33x |
| Southeast College Athletics | 0.35% | 4.07x |
| Internet Service Provider Sites | 0.24% | 4.05x |
| Franchising | 0.05% | 3.88x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.71x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Content Affinity attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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DEMOGRAPHICS
The Harris Teeter audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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