Dstillery Audiences

HARRIS TEETER

Audience Size: 177.3 Thousand Devices

Explore the Harris Teeter Audience

Below you'll find more information about the Harris Teeter audience, broken down in different categories based on their digital and physical behaviors. These are 177.3 thousand unique devices whose actions qualify for the Harris Teeter audience.

Dstillery Crafted Audiences

INTERESTS

The Harris Teeter audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harris Teeter audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 19.81% 7.99x
North Carolina Travel Researchers 17.80% 7.44x
Carolina Panthers Fans 9.89% 5.48x
UNC Tar Heels Fans 10.52% 5.27x
Asheville Trip Planners 8.50% 4.39x
Duke Blue Devils Fans 7.57% 4.05x
South Carolina Gamecocks Fans 5.38% 3.62x
Myrtle Beach Trip Planners 6.82% 3.33x
ACC Fans 4.96% 2.82x
Washington DC Trip Planners 6.27% 2.80x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Interest attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harris Teeter audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harris Teeter audience is Belk.

Location Composition Index
Belk 3.28% 6.41x
Talbots 4.79% 5.05x
Brooks Brothers 2.12% 4.35x
Bonobos 0.63% 4.26x
REI 1.32% 4.22x
Jos A. Bank Clothiers 4.99% 4.00x
Madewell 1.54% 3.79x
LOFT 4.46% 3.05x
Chicos 4.91% 3.02x
J. Crew 2.97% 3.00x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Location attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harris Teeter audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.73% 10.73x
North Carolina 13.13% 9.18x
North Carolina News 16.83% 8.76x
Southeast College Athletics 0.50% 7.34x
US Soccer 0.25% 6.12x
Furniture & Home Improvement 0.21% 5.44x
Washington & Northern Virginia 2.10% 4.26x
Franchising 0.05% 3.88x
South Carolina News 6.52% 3.49x
New England & Ivy League Sports 0.13% 3.46x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Content Affinity attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harris Teeter audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male