Dstillery Audiences

HARRIS TEETER

Audience Size: 383.7 Thousand Devices

Explore the Harris Teeter Audience

Below you'll find more information about the Harris Teeter audience, broken down in different categories based on their digital and physical behaviors. These are 383.7 thousand unique devices whose actions qualify for the Harris Teeter audience.

Dstillery Crafted Audiences

INTERESTS

The Harris Teeter audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harris Teeter audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 12.33x
Work Hard, Play Hard Travelers 0.03% 10.27x
North Carolina Football Fans 14.86% 6.89x
North Carolina Travel Researchers 14.57% 6.67x
UNC Tar Heels Fans 8.26% 5.10x
Carolina Panthers Fans 8.14% 4.73x
Asheville Trip Planners 8.86% 4.66x
Washington DC Trip Planners 8.71% 4.06x
South Carolina Gamecocks Fans 5.62% 3.87x
Duke Blue Devils Fans 7.03% 3.78x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Interest attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harris Teeter audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harris Teeter audience is Belk.

Location Composition Index
Belk 3.57% 16.48x
Tommy Bahama 3.75% 8.68x
Jos A. Bank Clothiers 7.58% 8.48x
Talbots 5.65% 7.58x
Madewell 2.91% 7.08x
Anthropologie 3.05% 6.88x
REI 2.02% 6.71x
Brooks Brothers 3.81% 6.69x
LOFT 6.60% 6.32x
Bonobos 1.33% 6.21x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Location attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harris Teeter audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 19.86x
Washington D.C. Hotels 0.02% 17.83x
North Carolina Education 9.57% 14.80x
Handyman Tools 0.02% 13.56x
North Carolina 11.01% 11.75x
Sports - Skiing, Snowboarding 0.02% 11.14x
North Carolina News 12.34% 9.74x
Environmental Conservation 0.02% 8.07x
South Carolina Beach Travel 1.73% 7.76x
Decoration & Fabric 0.01% 7.39x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Content Affinity attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harris Teeter audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female