Explore the Harris Teeter Audience
Below you'll find more information about the Harris Teeter audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 thousand unique devices whose actions qualify for the Harris Teeter audience.
INTERESTS
The Harris Teeter audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Harris Teeter audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 8.53% | 6.62x |
| North Carolina Travel Researchers | 13.24% | 5.09x |
| UNC Tar Heels Fans | 5.19% | 4.86x |
| Carolina Panthers Fans | 5.42% | 4.73x |
| Washington DC Trip Planners | 6.09% | 4.00x |
| South Carolina Gamecocks Fans | 3.37% | 3.78x |
| Duke Blue Devils Fans | 4.35% | 3.72x |
| Myrtle Beach Trip Planners | 3.61% | 3.27x |
| Mid-Atlantic Voters | 3.91% | 3.04x |
| ACC Fans | 3.16% | 2.94x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Interest attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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APPAREL RETAILERS
The Harris Teeter audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Harris Teeter audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 2.36% | 6.58x |
| Banana Republic | 2.22% | 5.78x |
| REI | 2.50% | 5.69x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Location attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Harris Teeter audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 6.39% | 14.48x |
| North Carolina | 7.16% | 13.50x |
| North Carolina News | 7.21% | 10.09x |
| Southeast College Athletics | 0.85% | 7.34x |
| South Carolina Beach Travel | 0.94% | 5.70x |
| Washington & Northern Virginia | 4.32% | 5.68x |
| South Carolina News | 3.02% | 4.15x |
| Virginia News | 4.04% | 3.76x |
| Baltimore Cluster | 2.97% | 2.85x |
| Sports - Climbing, Non-traditional | 0.58% | 2.67x |
Composition Percentage:
The overlap percentage between the Harris Teeter audience and the Content Affinity attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
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