Dstillery Audiences

HARRIS TEETER

Audience Size: 231.5 Thousand Devices

Explore the Harris Teeter Audience

Below you'll find more information about the Harris Teeter audience, broken down in different categories based on their digital and physical behaviors. These are 231.5 thousand unique devices whose actions qualify for the Harris Teeter audience.

Dstillery Crafted Audiences

INTERESTS

The Harris Teeter audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Harris Teeter audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 17.24% 6.56x
North Carolina Travel Researchers 15.83% 6.30x
Carolina Panthers Fans 8.92% 4.83x
UNC Tar Heels Fans 9.04% 4.53x
Asheville Trip Planners 7.19% 4.43x
Duke Blue Devils Fans 7.19% 3.66x
South Carolina Gamecocks Fans 4.56% 3.32x
Myrtle Beach Trip Planners 6.26% 3.31x
ACC Fans 4.76% 2.76x
Clemson Tigers Fans 6.06% 2.55x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Interest attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Harris Teeter audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Harris Teeter audience is Belk.

Location Composition Index
Belk 7.62% 7.13x
Talbots 8.82% 5.25x
REI 2.63% 4.62x
Brooks Brothers 4.09% 4.60x
Jos A. Bank Clothiers 9.93% 4.32x
Madewell 3.28% 4.20x
Bonobos 0.91% 3.31x
J. Crew 5.96% 3.31x
Anthropologie 3.99% 3.23x
Lululemon 4.14% 3.15x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Location attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Harris Teeter audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.93% 12.42x
North Carolina 12.52% 9.99x
North Carolina Education 5.09% 9.39x
North Carolina News 13.44% 7.99x
US Soccer 0.20% 7.34x
Furniture & Home Improvement 0.12% 5.66x
Data Centers 0.12% 5.06x
Franchising 0.05% 3.88x
Comedy Content 0.08% 3.69x
Watches Retail 0.08% 3.66x
Composition Percentage: The overlap percentage between the Harris Teeter audience and the Content Affinity attribute.
Index: A comparison of the Harris Teeter audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Harris Teeter audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male