Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 257.6 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.77% | 1.63x |
| Minnesota Twins Fans | 3.28% | 1.58x |
| Kansas City Royals Fans | 3.33% | 1.48x |
| Beauty & Skincare Buyers | 3.52% | 1.46x |
| St. Louis Cardinals Fans | 3.03% | 1.43x |
| Texas Energy Providers | 3.23% | 1.36x |
| Plus Size Women | 3.42% | 1.33x |
| Engagement Ring Shoppers | 3.08% | 1.28x |
| Colombia Trip Planners | 2.64% | 1.27x |
| Soda Drinkers | 2.69% | 1.27x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 15.91% | 27.87x |
| Charlotte Russe | 23.57% | 27.83x |
| Eddie Bauer | 12.68% | 26.99x |
| Express | 30.63% | 26.79x |
| Hollister | 21.17% | 26.12x |
| Gymboree | 21.41% | 23.71x |
| Express Outlets | 4.65% | 23.64x |
| Zumiez | 31.06% | 23.61x |
| Buckle | 25.93% | 23.15x |
| Michael Kors | 19.66% | 22.77x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.08% | 3.77x |
| Low Budget Shoppers | 0.20% | 3.76x |
| Electronic Document Assembly | 0.10% | 3.63x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| Memes & Comedy | 0.10% | 3.56x |
| Minnesota Community Business Cluster | 1.17% | 3.42x |
| Illinois College Sports | 0.10% | 3.41x |
| Virginia Athletics | 0.10% | 2.93x |
| Costumes | 0.09% | 2.86x |
| Arabic News | 0.15% | 2.80x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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