Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 119 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 119 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 8.12% 2.93x
St. Louis Trip Planners 7.89% 2.73x
Chicago Trip Planners 4.78% 2.44x
Engagement Ring Shoppers 5.62% 2.43x
Jewelry & Watch Shoppers 5.26% 2.37x
Kansas City Royals Fans 5.26% 2.35x
North Midwest State Fair Visitors 6.45% 2.22x
Animal Humane Society Helpers 4.06% 2.09x
Big 12 Fans 4.42% 2.05x
Hard Seltzer Aficionados 1.43% 2.04x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.76% 30.93x
Express 32.00% 15.40x
Ann Taylor 4.46% 13.92x
Buckle 27.79% 13.39x
Hollister 17.03% 13.03x
Lorna Jane 1.52% 12.90x
Coach 10.84% 11.78x
Victoria's Secret 36.42% 11.68x
American Eagle Outfitters 20.02% 11.48x
Aeropostale 20.66% 11.48x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 6.45% 4.01x
Missouri News Content Cluster 3.35% 3.99x
Caribbean Vacation 0.23% 3.79x
Law School 0.23% 3.75x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.24% 3.72x
Dial-Up Internet 0.35% 3.44x
Data, Analytics & Coding 0.23% 3.41x
Iowa Cluster 3.58% 3.18x
Home Remodeling 0.24% 3.07x
South Dakota Cluster 0.96% 2.99x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female