Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 127 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is Kansas City Royals Fans.
| Interest | Composition | Index |
| Kansas City Royals Fans | 2.57% | 2.28x |
| Work Comes First Travelers | 0.11% | 1.95x |
| Chicago Trip Planners | 2.49% | 1.82x |
| Engagement Ring Shoppers | 2.31% | 1.79x |
| UConn Huskies Fans | 1.58% | 1.76x |
| Minnesota Twins Fans | 1.61% | 1.74x |
| Chicago Blackhawks Fans | 1.61% | 1.73x |
| Background Check Users | 1.98% | 1.71x |
| Kansas City Chiefs Fans | 1.72% | 1.70x |
| Minnesota Vikings Fans | 1.28% | 1.59x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 24.96% | 96.15x |
| Hollister | 14.93% | 62.20x |
| Eddie Bauer | 9.25% | 54.61x |
| Express | 17.45% | 52.49x |
| Journeys | 20.54% | 49.41x |
| Michael Kors | 11.23% | 45.95x |
| Gymboree | 16.49% | 39.59x |
| Columbia | 4.94% | 39.18x |
| Zumiez | 15.09% | 38.53x |
| Aeropostale | 16.91% | 38.49x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 1.61% | 3.61x |
| Kansas City News | 2.90% | 3.61x |
| Minnesota Community Business Cluster | 0.88% | 3.44x |
| Nebraska Cluster | 1.39% | 2.86x |
| Illinois | 0.77% | 2.65x |
| Senior Care | 0.22% | 2.61x |
| Illinois Education | 0.15% | 2.56x |
| Latin American Spanish Language News | 0.22% | 2.46x |
| Chicago Cluster | 2.68% | 2.38x |
| Minnesota Local News Cluster | 2.13% | 2.33x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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