Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 31.9 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Mexican Food Enthusiasts.

Interest Composition Index
Mexican Food Enthusiasts 5.06% 4.02x
Scuba Diving Enthusiasts 5.70% 3.75x
Iowa Hawkeyes Fans 4.43% 3.61x
Olympics Fans 3.80% 3.55x
Moviegoers 3.16% 3.52x
Cannabis News Readers 3.80% 3.49x
Business Book Readers 3.80% 3.48x
Sushi Lovers 3.80% 3.34x
Headphone Shoppers 3.80% 3.31x
Coffee Chain Shoppers 3.80% 3.25x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.88% 68.15x
Ann Taylor 4.54% 39.48x
Express 32.99% 39.03x
Hollister 17.67% 36.17x
Buckle 29.77% 35.49x
Coach 10.96% 31.29x
Victoria's Secret 37.71% 30.85x
Zumiez 18.53% 28.72x
Aeropostale 20.60% 27.72x
Journeys 32.23% 26.83x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.53% 6.49x
Dial-Up Internet 0.73% 5.85x
Arkansas News 2.53% 5.73x
Running & Marathons 1.27% 3.79x
Kansas City News 3.80% 3.69x
Washington & Northern Virginia 1.27% 3.66x
Middle East News 0.57% 3.53x
NYC Tourist Attractions 0.52% 3.52x
Math Reference 1.27% 3.45x
Missouri News Content Cluster 1.90% 3.36x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female