Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 235.3 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.03% 8.84x
Work Comes First Travelers 0.03% 2.70x
Getting Off the Grid Travelers 0.04% 2.25x
Kansas City Royals Fans 3.34% 2.02x
Southern Central Voters 2.88% 1.77x
Midwestern Voters 2.50% 1.58x
Action Movie and TV Enthusiasts 2.46% 1.45x
Readers of Honduran Content 1.97% 1.43x
Arizona Trip Planners 2.88% 1.43x
Engagement Ring Shoppers 2.92% 1.42x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 21.69% 34.03x
Express 29.90% 31.59x
Eddie Bauer 11.42% 30.65x
Hollister 18.79% 29.76x
Abercrombie & Fitch 17.28% 29.06x
Express Outlets 4.54% 27.98x
Columbia 6.77% 27.90x
Gymboree 18.58% 27.24x
Aeropostale 19.84% 26.38x
Journeys 23.55% 25.96x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 43.73x
Fashion & Cosmetics 0.14% 42.72x
Decoration & Fabric 0.05% 28.26x
Environmental Conservation 0.05% 24.05x
Canadian Construction & Renovation Research Cluster 0.05% 19.92x
England Tourism 0.04% 18.35x
Quinceanera Planning 0.04% 14.00x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 13.69x
Barcode Site & App Users 0.04% 12.36x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 11.58x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female