Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 58.3 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.84% | 2.27x |
| Kansas City Royals Fans | 2.03% | 1.93x |
| Chicago Trip Planners | 2.32% | 1.87x |
| Auto Show Enthusiasts | 1.95% | 1.85x |
| Texas Energy Providers | 1.75% | 1.80x |
| Biohackers | 1.79% | 1.77x |
| Hard Rock Hotel & Casino Trip Planners | 2.15% | 1.73x |
| Movie and Game Review Readers | 1.54% | 1.67x |
| Hardware Shoppers | 1.10% | 1.64x |
| Urban Skateboarding Sneaker Shoppers | 2.92% | 1.63x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 26.57% | 173.34x |
| Hollister | 12.94% | 106.92x |
| Journeys | 16.99% | 81.95x |
| Express | 14.53% | 80.54x |
| Michael Kors | 10.67% | 78.25x |
| Aeropostale | 16.78% | 62.35x |
| Abercrombie & Fitch | 7.59% | 59.17x |
| LOFT | 14.17% | 58.97x |
| Zumiez | 12.73% | 55.72x |
| Coach | 19.17% | 48.76x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 1.10% | 3.54x |
| Missouri News Content Cluster | 1.34% | 3.11x |
| Texas Media | 2.40% | 3.08x |
| Kansas City News | 2.15% | 2.95x |
| Minnesota Community Business Cluster | 0.73% | 2.76x |
| Custom Printing | 0.49% | 2.18x |
| Educational Publishing | 1.06% | 2.14x |
| Minnesota Local News Cluster | 1.91% | 2.13x |
| Mexico Cluster | 0.53% | 2.12x |
| Chicago Cluster | 2.07% | 2.11x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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