Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 288.8 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 288.8 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.61% 2.00x
Minnesota Twins Fans 4.14% 1.98x
Iowa County and Local Fair Visitors 4.45% 1.96x
Kansas City Royals Fans 4.14% 1.84x
Nintendo Enthusiasts 3.98% 1.67x
Texas Energy Providers 3.88% 1.62x
Super Mario Bros Fans 4.14% 1.60x
Iowa Hawkeyes Fans 3.30% 1.58x
Streaming Music Enthusiasts 4.87% 1.56x
Call of Duty Enthusiasts 3.77% 1.56x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 17.89% 27.59x
Abercrombie & Fitch 8.31% 25.91x
Eddie Bauer 13.86% 25.01x
Buckle 30.37% 24.66x
Express 36.48% 23.56x
Hollister 24.02% 22.54x
Zumiez 34.62% 21.45x
Ann Taylor 9.51% 20.83x
Gymboree 23.83% 20.30x
Levi Strauss 3.56% 20.11x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.26% 5.87x
Minnesota Community Business Cluster 1.47% 5.08x
Canadian Auto 0.21% 4.01x
Sports Apparel 0.16% 3.77x
Hair & Beauty 0.37% 3.65x
Southern California Cluster 0.10% 3.62x
Arts & Crafts 0.10% 3.46x
Poland Cluster 0.16% 3.44x
Meeting Planning & Hotels 0.10% 3.26x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.26% 3.10x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male