Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 127 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 127 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 2.57% 2.28x
Work Comes First Travelers 0.11% 1.95x
Chicago Trip Planners 2.49% 1.82x
Engagement Ring Shoppers 2.31% 1.79x
UConn Huskies Fans 1.58% 1.76x
Minnesota Twins Fans 1.61% 1.74x
Chicago Blackhawks Fans 1.61% 1.73x
Background Check Users 1.98% 1.71x
Kansas City Chiefs Fans 1.72% 1.70x
Minnesota Vikings Fans 1.28% 1.59x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 24.96% 96.15x
Hollister 14.93% 62.20x
Eddie Bauer 9.25% 54.61x
Express 17.45% 52.49x
Journeys 20.54% 49.41x
Michael Kors 11.23% 45.95x
Gymboree 16.49% 39.59x
Columbia 4.94% 39.18x
Zumiez 15.09% 38.53x
Aeropostale 16.91% 38.49x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 1.61% 3.61x
Kansas City News 2.90% 3.61x
Minnesota Community Business Cluster 0.88% 3.44x
Nebraska Cluster 1.39% 2.86x
Illinois 0.77% 2.65x
Senior Care 0.22% 2.61x
Illinois Education 0.15% 2.56x
Latin American Spanish Language News 0.22% 2.46x
Chicago Cluster 2.68% 2.38x
Minnesota Local News Cluster 2.13% 2.33x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male