Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 31.1 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 0.93% 3.92x
Luxury Second Home Owners 1.40% 3.82x
New Years Eve Party Ticket Purchasers 2.79% 3.57x
Vacation Rental Accommodation Researchers 1.40% 3.50x
Investment Management Professionals 1.86% 3.37x
Pet Boarding and Sitter Researchers 1.40% 3.36x
Work Hard, Play Hard Travelers 1.40% 3.34x
Dairy Industry New Readers 2.79% 3.24x
Beer Aficionados 1.86% 3.22x
Fitness Enthusiasts 1.40% 3.08x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 8.79% 97.83x
Eddie Bauer 10.27% 75.00x
Charlotte Russe 7.71% 68.58x
Buckle 29.15% 66.47x
Hollister 16.65% 64.83x
Ann Taylor 5.37% 63.65x
Victoria's Secret 29.47% 62.38x
Express 30.42% 60.78x
Coach 10.06% 55.12x
Levi Strauss 6.50% 53.25x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 4.65% 5.19x
Iowa Cluster 3.26% 4.90x
Theme Park Tourism 1.40% 3.90x
College Planning 0.61% 3.64x
Texas News Cluster 0.94% 3.61x
Small Business Resources 1.40% 3.58x
Colorado Cluster 1.40% 3.56x
North Dakota Cluster 0.93% 3.52x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 1.40% 3.49x
Home Remodeling 0.24% 3.07x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male