Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 199.7 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is Xbox Enthusiasts.
| Interest | Composition | Index |
| Xbox Enthusiasts | 8.58% | 3.47x |
| North Midwest State Fair Visitors | 7.26% | 3.33x |
| Iowa County and Local Fair Visitors | 6.93% | 3.14x |
| Hearthstone Video Game Fans | 5.94% | 2.84x |
| Jewelry & Watch Shoppers | 5.61% | 2.82x |
| NHL Fans | 3.96% | 2.72x |
| Women's Health Researchers | 3.63% | 2.65x |
| Diablo Video Game Fans | 5.61% | 2.60x |
| Milk and Dairy Shoppers | 3.63% | 2.51x |
| Minnesota Twins Fans | 4.62% | 2.49x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.22% | 40.65x |
| Charlotte Russe | 9.63% | 33.17x |
| Buckle | 30.53% | 27.97x |
| Eddie Bauer | 12.48% | 27.32x |
| Express | 36.59% | 27.00x |
| Ann Taylor | 8.48% | 25.64x |
| Hollister | 22.08% | 25.11x |
| Calvin Klein | 1.64% | 24.45x |
| Zumiez | 32.33% | 23.71x |
| Columbia | 4.09% | 23.05x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 1.98% | 5.09x |
| Magic & Games | 0.99% | 4.62x |
| Iowa Cluster | 6.27% | 4.38x |
| Spam Call Number Searchers | 1.32% | 3.95x |
| Shoes & Accessories | 0.66% | 3.95x |
| Weather Information | 0.24% | 3.72x |
| Charity Walks | 0.99% | 3.69x |
| Kansas City News | 6.93% | 3.61x |
| Public Policy Media | 0.66% | 3.61x |
| Teaching Tools for Kids | 1.32% | 3.49x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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