Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 119 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 8.12% | 2.93x |
| St. Louis Trip Planners | 7.89% | 2.73x |
| Chicago Trip Planners | 4.78% | 2.44x |
| Engagement Ring Shoppers | 5.62% | 2.43x |
| Jewelry & Watch Shoppers | 5.26% | 2.37x |
| Kansas City Royals Fans | 5.26% | 2.35x |
| North Midwest State Fair Visitors | 6.45% | 2.22x |
| Animal Humane Society Helpers | 4.06% | 2.09x |
| Big 12 Fans | 4.42% | 2.05x |
| Hard Seltzer Aficionados | 1.43% | 2.04x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 4.76% | 30.93x |
| Express | 32.00% | 15.40x |
| Ann Taylor | 4.46% | 13.92x |
| Buckle | 27.79% | 13.39x |
| Hollister | 17.03% | 13.03x |
| Lorna Jane | 1.52% | 12.90x |
| Coach | 10.84% | 11.78x |
| Victoria's Secret | 36.42% | 11.68x |
| American Eagle Outfitters | 20.02% | 11.48x |
| Aeropostale | 20.66% | 11.48x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 6.45% | 4.01x |
| Missouri News Content Cluster | 3.35% | 3.99x |
| Caribbean Vacation | 0.23% | 3.79x |
| Law School | 0.23% | 3.75x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.24% | 3.72x |
| Dial-Up Internet | 0.35% | 3.44x |
| Data, Analytics & Coding | 0.23% | 3.41x |
| Iowa Cluster | 3.58% | 3.18x |
| Home Remodeling | 0.24% | 3.07x |
| South Dakota Cluster | 0.96% | 2.99x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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