Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 199.7 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 199.7 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Xbox Enthusiasts.

Interest Composition Index
Xbox Enthusiasts 8.58% 3.47x
North Midwest State Fair Visitors 7.26% 3.33x
Iowa County and Local Fair Visitors 6.93% 3.14x
Hearthstone Video Game Fans 5.94% 2.84x
Jewelry & Watch Shoppers 5.61% 2.82x
NHL Fans 3.96% 2.72x
Women's Health Researchers 3.63% 2.65x
Diablo Video Game Fans 5.61% 2.60x
Milk and Dairy Shoppers 3.63% 2.51x
Minnesota Twins Fans 4.62% 2.49x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.22% 40.65x
Charlotte Russe 9.63% 33.17x
Buckle 30.53% 27.97x
Eddie Bauer 12.48% 27.32x
Express 36.59% 27.00x
Ann Taylor 8.48% 25.64x
Hollister 22.08% 25.11x
Calvin Klein 1.64% 24.45x
Zumiez 32.33% 23.71x
Columbia 4.09% 23.05x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is New Parents.

Content Affinity Composition Index
New Parents 1.98% 5.09x
Magic & Games 0.99% 4.62x
Iowa Cluster 6.27% 4.38x
Spam Call Number Searchers 1.32% 3.95x
Shoes & Accessories 0.66% 3.95x
Weather Information 0.24% 3.72x
Charity Walks 0.99% 3.69x
Kansas City News 6.93% 3.61x
Public Policy Media 0.66% 3.61x
Teaching Tools for Kids 1.32% 3.49x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female