Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.03% | 8.84x |
| Work Comes First Travelers | 0.03% | 2.70x |
| Getting Off the Grid Travelers | 0.04% | 2.25x |
| Kansas City Royals Fans | 3.34% | 2.02x |
| Southern Central Voters | 2.88% | 1.77x |
| Midwestern Voters | 2.50% | 1.58x |
| Action Movie and TV Enthusiasts | 2.46% | 1.45x |
| Readers of Honduran Content | 1.97% | 1.43x |
| Arizona Trip Planners | 2.88% | 1.43x |
| Engagement Ring Shoppers | 2.92% | 1.42x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 21.69% | 34.03x |
| Express | 29.90% | 31.59x |
| Eddie Bauer | 11.42% | 30.65x |
| Hollister | 18.79% | 29.76x |
| Abercrombie & Fitch | 17.28% | 29.06x |
| Express Outlets | 4.54% | 27.98x |
| Columbia | 6.77% | 27.90x |
| Gymboree | 18.58% | 27.24x |
| Aeropostale | 19.84% | 26.38x |
| Journeys | 23.55% | 25.96x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 43.73x |
| Fashion & Cosmetics | 0.14% | 42.72x |
| Decoration & Fabric | 0.05% | 28.26x |
| Environmental Conservation | 0.05% | 24.05x |
| Canadian Construction & Renovation Research Cluster | 0.05% | 19.92x |
| England Tourism | 0.04% | 18.35x |
| Quinceanera Planning | 0.04% | 14.00x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 13.69x |
| Barcode Site & App Users | 0.04% | 12.36x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.04% | 11.58x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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