Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 189.4 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 189.4 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.17% 2.17x
Iowa County and Local Fair Visitors 6.01% 2.07x
St. Louis Trip Planners 5.63% 2.06x
World Spa Day Researchers 0.32% 2.06x
Kansas City Trip Planners 5.43% 2.04x
Holiday Season Electronics and Game Deal Shoppers 3.20% 2.03x
Headphone Shoppers 3.01% 1.94x
Wireless Headphone Researchers 0.19% 1.90x
Laptop Researchers 2.42% 1.89x
Chicago Bears Fans 3.30% 1.89x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.84% 19.19x
Johnston and Murphy 0.06% 14.97x
Lorna Jane 1.91% 10.61x
Express 35.67% 10.48x
Buckle 32.20% 9.33x
Ann Taylor 4.96% 9.30x
Levi Strauss 0.12% 9.27x
Hollister 19.80% 9.15x
Coach 12.92% 8.77x
American Eagle Outfitters 24.18% 8.61x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 0.48% 4.16x
Tahoe & Reno Tourism 0.40% 4.14x
Weight Lifting Enthusiasts 0.19% 3.87x
Colorado Snow 0.16% 3.63x
India Cluster 0.39% 3.61x
Ohio Universities 0.58% 3.48x
Korea Cluster 0.19% 3.44x
Kansas City News 5.04% 3.37x
School Curriculum 0.16% 3.11x
Chicago Cluster 3.59% 3.10x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male