Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 30.1 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 10.83% | 3.36x |
| North Midwest State Fair Visitors | 8.66% | 2.80x |
| Iowa County and Local Fair Visitors | 8.66% | 2.75x |
| Kansas City Royals Fans | 6.50% | 2.60x |
| Philadelphia Trip Planners | 4.33% | 2.50x |
| Fathers Day Celebrators | 3.61% | 2.40x |
| Minnesota County and Local Fair Visitors | 7.58% | 2.32x |
| Crossword Puzzles Players | 5.78% | 2.29x |
| College Students | 3.61% | 2.22x |
| Mid Size SUV Auto Intenders | 2.53% | 2.22x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.02% | 62.39x |
| Express | 27.76% | 48.86x |
| Buckle | 23.57% | 43.01x |
| Ann Taylor | 3.25% | 39.77x |
| Victoria's Secret | 32.38% | 39.27x |
| Hollister | 12.30% | 38.58x |
| Coach | 9.22% | 36.24x |
| Eddie Bauer | 8.31% | 35.30x |
| Aeropostale | 16.83% | 34.29x |
| Zumiez | 13.41% | 30.47x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Child Development.
| Content Affinity | Composition | Index |
| Child Development | 1.08% | 4.76x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.08% | 4.26x |
| Magic & Games | 1.08% | 4.16x |
| Online Ticket Buyers | 1.44% | 4.14x |
| Texas News Cluster | 2.53% | 3.84x |
| Public Policy Media | 0.72% | 3.76x |
| Science Education & Resources | 1.08% | 3.57x |
| Healthy Eating Researchers | 0.23% | 3.39x |
| Psychology & Social Work | 0.16% | 3.27x |
| Baby Names | 2.53% | 3.18x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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