Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 274.4 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 274.4 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 4.59% 2.31x
Animal Humane Society Helpers 4.82% 2.15x
Southern Central Voters 4.30% 2.03x
Chicago Trip Planners 4.47% 2.01x
Iowa Hawkeyes Fans 3.89% 1.91x
St. Louis Cardinals Fans 3.89% 1.86x
Kansas City Royals Fans 3.83% 1.84x
Texas Energy Providers 4.01% 1.82x
Chicago Cubs Fans 3.78% 1.81x
Jewelry & Watch Shoppers 3.60% 1.79x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 13.10% 26.63x
Charlotte Russe 22.71% 25.98x
Eddie Bauer 13.56% 25.79x
Hollister 22.92% 24.99x
Buckle 27.60% 24.38x
Express 32.18% 24.23x
Zumiez 32.87% 22.54x
Gymboree 23.18% 21.67x
Levi Strauss 5.89% 21.25x
Aeropostale 26.42% 21.02x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.86% 5.49x
Poland Cluster 0.17% 3.74x
Arts & Crafts 0.12% 3.73x
Higher-End Fashion Brands 0.12% 3.60x
Clean Energy 0.35% 3.59x
Illinois 0.81% 3.55x
Memes & Comedy 0.10% 3.33x
Minnesota Local News Cluster 4.82% 3.30x
Auctions & Repossessions 0.17% 3.21x
Calendar & Holidays 0.29% 3.01x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female