Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 83.8 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 83.8 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 11.67% 4.07x
Kansas City Royals Fans 9.58% 4.01x
Oklahoma State Cowboys Fans 9.17% 3.90x
NHL Fans 5.83% 3.47x
North Midwest State Fair Visitors 9.17% 3.42x
Kansas City Chiefs Fans 7.50% 3.17x
Big 12 Fans 7.08% 3.05x
Dallas Mavericks Fans 6.67% 3.00x
San Antonio Spurs Fans 6.25% 2.92x
Texas AM Aggies Fans 7.08% 2.84x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.62% 60.53x
Buckle 28.78% 36.33x
Express 37.76% 35.56x
Ann Taylor 6.50% 31.71x
Eddie Bauer 10.00% 31.51x
Hollister 18.45% 31.06x
Zumiez 27.79% 29.62x
Columbia 3.05% 28.41x
Aeropostale 23.56% 28.15x
Calvin Klein 1.15% 27.81x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 1.67% 6.11x
Texas News Cluster 4.58% 5.91x
Kansas City News 10.42% 4.20x
Spam Call Number Searchers 1.25% 4.03x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.25% 3.75x
Charity Walks 0.99% 3.69x
Dating & Relationships 2.92% 3.61x
Anime 1.42% 3.57x
Crossword & Puzzle Players 1.25% 3.52x
Trucking 1.32% 3.46x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male