Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is Mexican Food Enthusiasts.
| Interest | Composition | Index |
| Mexican Food Enthusiasts | 5.06% | 4.02x |
| Scuba Diving Enthusiasts | 5.70% | 3.75x |
| Iowa Hawkeyes Fans | 4.43% | 3.61x |
| Olympics Fans | 3.80% | 3.55x |
| Moviegoers | 3.16% | 3.52x |
| Cannabis News Readers | 3.80% | 3.49x |
| Business Book Readers | 3.80% | 3.48x |
| Sushi Lovers | 3.80% | 3.34x |
| Headphone Shoppers | 3.80% | 3.31x |
| Coffee Chain Shoppers | 3.80% | 3.25x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.88% | 68.15x |
| Ann Taylor | 4.54% | 39.48x |
| Express | 32.99% | 39.03x |
| Hollister | 17.67% | 36.17x |
| Buckle | 29.77% | 35.49x |
| Coach | 10.96% | 31.29x |
| Victoria's Secret | 37.71% | 30.85x |
| Zumiez | 18.53% | 28.72x |
| Aeropostale | 20.60% | 27.72x |
| Journeys | 32.23% | 26.83x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.53% | 6.49x |
| Dial-Up Internet | 0.73% | 5.85x |
| Arkansas News | 2.53% | 5.73x |
| Running & Marathons | 1.27% | 3.79x |
| Kansas City News | 3.80% | 3.69x |
| Washington & Northern Virginia | 1.27% | 3.66x |
| Middle East News | 0.57% | 3.53x |
| NYC Tourist Attractions | 0.52% | 3.52x |
| Math Reference | 1.27% | 3.45x |
| Missouri News Content Cluster | 1.90% | 3.36x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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