Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 184.9 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 184.9 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 2.69% 2.44x
UConn Huskies Fans 2.33% 2.43x
Milk and Dairy Shoppers 1.83% 1.76x
Iowa Hawkeyes Fans 1.67% 1.75x
St. Louis Cardinals Fans 1.72% 1.73x
Chicago Trip Planners 2.48% 1.68x
Kansas City Chiefs Fans 1.72% 1.68x
Minnesota Twins Fans 1.67% 1.64x
Chicago Cubs Fans 1.57% 1.62x
Engagement Ring Shoppers 2.18% 1.62x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 20.82% 65.46x
Express 19.05% 46.59x
Journeys 26.14% 45.38x
Eddie Bauer 9.74% 42.32x
Columbia 7.00% 39.28x
Hollister 15.65% 38.70x
Michael Kors 12.26% 38.38x
Gymboree 14.70% 34.95x
Aeropostale 14.71% 33.26x
Abercrombie & Fitch 15.20% 32.53x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 2.03% 4.07x
Kansas City News 3.50% 3.93x
Connecticut News 3.55% 2.62x
Minnesota Local News Cluster 2.43% 2.47x
Chicago Cluster 2.79% 2.20x
India News 1.57% 1.75x
Writing Tools & Citation 2.03% 1.53x
Chain Restaurants 2.33% 1.40x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 2.18% 1.38x
Build Your Own Computer Enthusiasts 1.72% 1.37x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male