Explore the Helzberg Diamonds Audience
Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 288.8 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.
INTERESTS
The Helzberg Diamonds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Helzberg Diamonds audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.61% | 2.00x |
| Minnesota Twins Fans | 4.14% | 1.98x |
| Iowa County and Local Fair Visitors | 4.45% | 1.96x |
| Kansas City Royals Fans | 4.14% | 1.84x |
| Nintendo Enthusiasts | 3.98% | 1.67x |
| Texas Energy Providers | 3.88% | 1.62x |
| Super Mario Bros Fans | 4.14% | 1.60x |
| Iowa Hawkeyes Fans | 3.30% | 1.58x |
| Streaming Music Enthusiasts | 4.87% | 1.56x |
| Call of Duty Enthusiasts | 3.77% | 1.56x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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APPAREL RETAILERS
The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 17.89% | 27.59x |
| Abercrombie & Fitch | 8.31% | 25.91x |
| Eddie Bauer | 13.86% | 25.01x |
| Buckle | 30.37% | 24.66x |
| Express | 36.48% | 23.56x |
| Hollister | 24.02% | 22.54x |
| Zumiez | 34.62% | 21.45x |
| Ann Taylor | 9.51% | 20.83x |
| Gymboree | 23.83% | 20.30x |
| Levi Strauss | 3.56% | 20.11x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.26% | 5.87x |
| Minnesota Community Business Cluster | 1.47% | 5.08x |
| Canadian Auto | 0.21% | 4.01x |
| Sports Apparel | 0.16% | 3.77x |
| Hair & Beauty | 0.37% | 3.65x |
| Southern California Cluster | 0.10% | 3.62x |
| Arts & Crafts | 0.10% | 3.46x |
| Poland Cluster | 0.16% | 3.44x |
| Meeting Planning & Hotels | 0.10% | 3.26x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.26% | 3.10x |
Composition Percentage:
The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
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DEMOGRAPHICS
The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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