Dstillery Audiences

HELZBERG DIAMONDS

Audience Size: 58.3 Thousand Devices

Explore the Helzberg Diamonds Audience

Below you'll find more information about the Helzberg Diamonds audience, broken down in different categories based on their digital and physical behaviors. These are 58.3 thousand unique devices whose actions qualify for the Helzberg Diamonds audience.

Dstillery Crafted Audiences

INTERESTS

The Helzberg Diamonds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Helzberg Diamonds audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 2.84% 2.27x
Kansas City Royals Fans 2.03% 1.93x
Chicago Trip Planners 2.32% 1.87x
Auto Show Enthusiasts 1.95% 1.85x
Texas Energy Providers 1.75% 1.80x
Biohackers 1.79% 1.77x
Hard Rock Hotel & Casino Trip Planners 2.15% 1.73x
Movie and Game Review Readers 1.54% 1.67x
Hardware Shoppers 1.10% 1.64x
Urban Skateboarding Sneaker Shoppers 2.92% 1.63x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Interest attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Helzberg Diamonds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Helzberg Diamonds audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 26.57% 173.34x
Hollister 12.94% 106.92x
Journeys 16.99% 81.95x
Express 14.53% 80.54x
Michael Kors 10.67% 78.25x
Aeropostale 16.78% 62.35x
Abercrombie & Fitch 7.59% 59.17x
LOFT 14.17% 58.97x
Zumiez 12.73% 55.72x
Coach 19.17% 48.76x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Location attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Helzberg Diamonds audience is Illinois.

Content Affinity Composition Index
Illinois 1.10% 3.54x
Missouri News Content Cluster 1.34% 3.11x
Texas Media 2.40% 3.08x
Kansas City News 2.15% 2.95x
Minnesota Community Business Cluster 0.73% 2.76x
Custom Printing 0.49% 2.18x
Educational Publishing 1.06% 2.14x
Minnesota Local News Cluster 1.91% 2.13x
Mexico Cluster 0.53% 2.12x
Chicago Cluster 2.07% 2.11x
Composition Percentage: The overlap percentage between the Helzberg Diamonds audience and the Content Affinity attribute.
Index: A comparison of the Helzberg Diamonds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Helzberg Diamonds audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male