Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 2.68% | 1.53x |
| Travel Reward Points Enthusiasts | 2.87% | 1.52x |
| Business Travelers | 2.55% | 1.52x |
| Luxury Boutique Hotel Researchers | 2.58% | 1.49x |
| Miami Trip Planners | 3.05% | 1.49x |
| Luxury Hotel Guests | 2.68% | 1.48x |
| United Arab Emirates Trip Planners | 2.54% | 1.47x |
| Real Estate Decision Makers | 2.84% | 1.47x |
| Symphony Music Enthusiasts | 2.94% | 1.46x |
| Last Minute Travelers | 2.80% | 1.46x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.49% | 10.14x |
| Topshop | 0.77% | 9.01x |
| Supreme | 0.18% | 7.70x |
| Saint Laurent Paris | 1.24% | 7.56x |
| Uniqlo | 2.35% | 7.22x |
| Calvin Klein | 0.61% | 7.14x |
| Hugo Boss | 4.89% | 7.01x |
| Intermix | 1.14% | 6.95x |
| Lorna Jane | 0.67% | 6.78x |
| Tommy Bahama | 3.74% | 6.77x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 2.97x |
| Malaya | 0.02% | 2.73x |
| Online Learning | 0.02% | 2.58x |
| Tattoos & Costumes | 0.06% | 2.58x |
| Scotland Travel | 0.03% | 2.51x |
| Mining & Natural Resources | 0.02% | 2.42x |
| Cars, Travel & Food | 0.03% | 2.41x |
| Mysticism | 0.03% | 2.36x |
| Canadian Universities | 0.02% | 2.29x |
| Canada Shopping - General Commerce | 0.03% | 2.28x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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