Dstillery Audiences

HERTZ

Audience Size: 3.4 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
South West State Fair Visitors 3.45% 1.34x
Santa Cruz Trip Planners 3.14% 1.32x
San Francisco Giants Fans 2.71% 1.30x
Tahoe Skiers and Snowboarders 3.04% 1.29x
San Francisco Trip Planners 3.27% 1.29x
Symphony Music Enthusiasts 3.08% 1.28x
Opera Enthusiasts 2.68% 1.22x
Las Vegas Nightlife Researchers 3.37% 1.22x
Los Angeles Mass Transit Commuters 3.11% 1.21x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Topshop.

Location Composition Index
Topshop 0.76% 9.05x
Joe's Jeans 0.50% 8.75x
Saint Laurent Paris 1.16% 7.45x
Uniqlo 2.00% 7.03x
Supreme 0.18% 6.98x
Intermix 1.09% 6.82x
Everlane 0.15% 6.81x
Hugo Boss 4.30% 6.79x
Calvin Klein 0.58% 6.78x
Bonobos 1.94% 6.67x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 2.73x
Online Learning 0.02% 2.40x
General Interest 0.02% 2.37x
Malaya 0.02% 2.30x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.02x
London Tourism 0.02% 1.85x
Home Office Products 0.03% 1.85x
Teaching Abroad 0.02% 1.84x
Men's Fashion Shopping 0.02% 1.83x
San Francisco Bay Area Cluster 2.15% 1.75x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male