Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.11x |
| Pantry Recipes Researchers | 0.01% | 1.86x |
| Florida Trip Planners | 3.69% | 1.59x |
| Verizon Wireless Customers | 0.15% | 1.51x |
| Sprint Customers | 0.05% | 1.50x |
| Major Airline Customers | 3.03% | 1.49x |
| Palm Beach Trip Planners | 3.14% | 1.44x |
| Business Travelers | 2.63% | 1.44x |
| Key West Florida Trip Planners | 3.91% | 1.44x |
| Discount Flight Searchers | 2.52% | 1.42x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.32% | 10.77x |
| Topshop | 0.48% | 9.15x |
| Uniqlo | 2.07% | 8.26x |
| Saint Laurent Paris | 1.05% | 8.20x |
| Intermix | 0.88% | 8.19x |
| Hugo Boss | 4.57% | 8.02x |
| Tommy Bahama | 2.66% | 7.95x |
| Everlane | 0.13% | 7.90x |
| Ann Taylor | 2.64% | 7.86x |
| Patagonia | 1.19% | 7.45x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 5.54x |
| Quebec Real Estate | 0.02% | 5.27x |
| Canada Shopping - General Commerce | 0.04% | 4.35x |
| Cuba & Mexico Media | 0.11% | 3.94x |
| San Francisco Tourism | 0.05% | 3.31x |
| Mysticism | 0.04% | 2.75x |
| Chemicals | 0.02% | 2.74x |
| Germany Cluster | 0.04% | 2.67x |
| Meeting Planning & Hotels | 0.06% | 2.59x |
| Computer Printers | 0.02% | 2.41x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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