Dstillery Audiences

HERTZ

Audience Size: 862.8 Thousand Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 862.8 thousand unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.68% 1.64x
Ski and Snowboard Trip Planners 2.72% 1.57x
Restaurant Supply Shoppers 0.13% 1.55x
New York Trip Planners 2.17% 1.55x
Cape Cod News Readers 1.34% 1.52x
San Francisco Activities Researchers 1.16% 1.50x
San Diego Events Researchers 1.16% 1.50x
Italy Trip Planners 1.51% 1.50x
POS Systems & Software Researchers 1.97% 1.49x
Caribbean Destination Reopening Researchers 0.96% 1.48x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.42% 4.23x
Joe's Jeans 0.16% 4.20x
Johnston and Murphy 0.03% 4.10x
Patagonia 0.73% 3.80x
Tommy Bahama 1.58% 3.54x
Armani 1.46% 3.47x
Intermix 0.30% 3.46x
Hugo Boss 2.26% 3.37x
Columbia 0.96% 3.36x
Lorna Jane 0.57% 3.34x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.

Content Affinity Composition Index
Quebec Real Estate 0.02% 5.27x
Smart Travel 0.11% 4.34x
Aid Groups 0.09% 3.48x
Book Publishers 0.04% 3.34x
New England & Ivy League Sports 0.13% 2.86x
Illinois College Sports 0.09% 2.84x
Cakes & Sweets 0.07% 2.81x
International Travel 0.07% 2.74x
Medical Journals 0.07% 2.74x
Alberta Canada Cluster 0.24% 2.65x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male