Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 519.3 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 2.09% | 1.82x |
| Global Destinations Reopening Researchers | 1.89% | 1.66x |
| Social Distancing Content Readers | 1.48% | 1.56x |
| San Diego Activities Researchers | 1.92% | 1.55x |
| Luxury Boutique Hotel Researchers | 2.99% | 1.50x |
| Readers of Puerto Rican Content | 3.08% | 1.49x |
| Venture Capitalists | 2.48% | 1.48x |
| World Cup Apparel Shoppers | 3.74% | 1.47x |
| Vermont Trip Planners | 2.57% | 1.47x |
| Budget Small Business Researchers | 2.43% | 1.43x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.05% | 6.26x |
| Saint Laurent Paris | 0.12% | 5.96x |
| Hugo Boss | 0.89% | 5.86x |
| Tommy Bahama | 0.66% | 5.55x |
| Ann Taylor | 0.54% | 5.28x |
| Columbia | 0.37% | 5.07x |
| Brooks Brothers | 0.90% | 4.80x |
| Armani | 0.40% | 4.41x |
| Zara | 0.41% | 4.31x |
| Club Monaco | 0.17% | 4.28x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.07% | 5.52x |
| Quebec Real Estate | 0.02% | 5.27x |
| Hobby Vehicles | 0.07% | 5.23x |
| Beach Vacations | 0.10% | 4.49x |
| Diet & Weight Loss | 0.17% | 4.27x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.07% | 4.23x |
| Trucks | 0.07% | 4.14x |
| Lacrosse College Athletics | 0.10% | 3.84x |
| Moving & Storage | 0.05% | 3.68x |
| Humor & Entertainment | 0.07% | 3.49x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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