Dstillery Audiences

HERTZ

Audience Size: 2.3 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Tahoe Skiers and Snowboarders 2.29% 1.68x
Santa Cruz Trip Planners 2.44% 1.56x
San Francisco Trip Planners 2.18% 1.56x
Oregon Trip Planners 2.09% 1.54x
Opera Enthusiasts 1.71% 1.52x
Symphony Music Enthusiasts 2.05% 1.50x
Aviation Enthusiasts 1.49% 1.45x
Oregon Ducks Fans 1.36% 1.43x
Los Angeles Trip Planners 2.28% 1.43x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.10% 10.44x
Everlane 0.11% 10.23x
Zara 3.15% 10.03x
Club Monaco 1.11% 9.39x
Joe's Jeans 0.54% 9.37x
Intermix 0.90% 8.92x
Uniqlo 1.36% 8.81x
Armani 2.28% 8.70x
Levi Strauss 1.13% 8.49x
Tommy Bahama 2.46% 8.14x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.62% 3.18x
Content Streamers & Downloaders 0.02% 2.90x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.38x
Meeting Planning & Hotels 0.08% 2.15x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.09x
Brazil & Portugal News 0.09% 1.98x
Real Estate Cluster 0.13% 1.98x
Private Aviation 0.49% 1.97x
Law School Research Cluster 0.07% 1.95x
Alternative Streaming Services 0.04% 1.89x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male