Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 237.9 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.31% | 2.66x |
| Lottery Enthusiasts | 3.30% | 1.65x |
| Summer Festivals and Fairs Visitors | 3.84% | 1.61x |
| Tesla Enthusiasts | 3.15% | 1.59x |
| Thrift Store Shoppers | 2.15% | 1.56x |
| Online Education Intenders | 3.76% | 1.55x |
| Software Directory Researchers | 2.84% | 1.53x |
| Key West Florida Trip Planners | 4.69% | 1.53x |
| Model Aircraft and Rocket Hobbyists | 4.07% | 1.51x |
| E-cycling Enthusiasts | 2.46% | 1.50x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.06% | 9.45x |
| Joe's Jeans | 0.05% | 8.34x |
| Hugo Boss | 1.33% | 7.21x |
| Saint Laurent Paris | 0.14% | 6.99x |
| Uniqlo | 0.35% | 6.60x |
| Armani | 0.65% | 6.38x |
| Columbia | 0.54% | 6.28x |
| Brooks Brothers | 1.54% | 6.20x |
| Club Monaco | 0.29% | 6.19x |
| Ann Taylor | 0.83% | 6.16x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.
| Content Affinity | Composition | Index |
| Quebec Real Estate | 0.02% | 5.27x |
| Colorado Snow | 0.31% | 4.46x |
| Internet Service Provider Sites | 0.21% | 4.05x |
| New Hampshire News | 1.15% | 3.82x |
| Diabetes Research | 0.08% | 3.44x |
| Telescopes | 0.06% | 3.43x |
| Serbia & Albania Cluster | 0.08% | 3.41x |
| Car Keys, Locks & Remotes | 0.14% | 3.38x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 3.28x |
| Healthcare - Doctors & Diagnosis | 0.16% | 3.04x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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