Dstillery Audiences

HERTZ

Audience Size: 3.4 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 2.68% 1.53x
Travel Reward Points Enthusiasts 2.87% 1.52x
Business Travelers 2.55% 1.52x
Luxury Boutique Hotel Researchers 2.58% 1.49x
Miami Trip Planners 3.05% 1.49x
Luxury Hotel Guests 2.68% 1.48x
United Arab Emirates Trip Planners 2.54% 1.47x
Real Estate Decision Makers 2.84% 1.47x
Symphony Music Enthusiasts 2.94% 1.46x
Last Minute Travelers 2.80% 1.46x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.49% 10.14x
Topshop 0.77% 9.01x
Supreme 0.18% 7.70x
Saint Laurent Paris 1.24% 7.56x
Uniqlo 2.35% 7.22x
Calvin Klein 0.61% 7.14x
Hugo Boss 4.89% 7.01x
Intermix 1.14% 6.95x
Lorna Jane 0.67% 6.78x
Tommy Bahama 3.74% 6.77x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 2.97x
Malaya 0.02% 2.73x
Online Learning 0.02% 2.58x
Tattoos & Costumes 0.06% 2.58x
Scotland Travel 0.03% 2.51x
Mining & Natural Resources 0.02% 2.42x
Cars, Travel & Food 0.03% 2.41x
Mysticism 0.03% 2.36x
Canadian Universities 0.02% 2.29x
Canada Shopping - General Commerce 0.03% 2.28x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male