Dstillery Audiences

HERTZ

Audience Size: 395 Thousand Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 395 thousand unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 0.25% 2.29x
Ivy League College Researchers 0.28% 2.19x
Mountain Biking Enthusiasts 0.81% 1.93x
Divorcees 0.92% 1.85x
COVID Testing Researchers 0.64% 1.82x
Scuba Diving Enthusiasts 0.85% 1.70x
Retirement Financial Account Researchers 0.49% 1.62x
Winter Sports Destination Seekers 0.53% 1.56x
Tokyo Trip Planners 1.13% 1.55x
Boston Trip Planners 1.73% 1.53x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Uniqlo.

Location Composition Index
Uniqlo 0.47% 10.31x
Joe's Jeans 0.05% 9.22x
Tommy Bahama 1.04% 9.12x
Intermix 0.16% 7.86x
Club Monaco 0.21% 7.45x
Armani 0.58% 7.20x
Hugo Boss 0.72% 6.64x
Banana Republic 0.90% 6.56x
Brooks Brothers 0.58% 6.50x
Topshop 0.05% 6.46x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.

Content Affinity Composition Index
Quebec Real Estate 0.02% 5.27x
College Planning 0.14% 3.99x
Minnesota Community Business Cluster 0.04% 3.40x
Los Angeles Tourism 0.07% 3.34x
Charity Walks 0.11% 3.07x
Alberta Canada Cluster 0.10% 2.84x
Legal Information Research Cluster 0.11% 2.80x
Historical Information - Museums & Libraries 0.05% 2.75x
Conscious Living 0.18% 2.58x
Equestrian Cluster 0.14% 2.56x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male