Dstillery Audiences

HERTZ

Audience Size: 1.2 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 1.44% 1.48x
SMB Commercial Insurance Researchers 2.29% 1.46x
Caribbean Trip Planners 2.35% 1.46x
Luxury Hotel Guests 2.37% 1.46x
Commercial Architects and Designers 1.72% 1.46x
Private Jet Traveler 2.46% 1.44x
Major Airline Customers 2.07% 1.44x
Hard Rock Hotel & Casino Trip Planners 2.89% 1.43x
Caribbean Destination Reopening Researchers 1.31% 1.43x
Colorado Skiers and Snowboarders 2.63% 1.41x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.30% 4.39x
Joe's Jeans 0.13% 4.06x
Johnston and Murphy 0.01% 3.83x
Intermix 0.24% 3.53x
Hugo Boss 1.70% 3.41x
Patagonia 0.52% 3.39x
Tommy Bahama 1.20% 3.38x
Club Monaco 0.45% 3.37x
Armani 1.01% 3.27x
Lorna Jane 0.42% 3.22x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.06% 5.60x
Canada Travel & Tourism 0.04% 5.50x
Quebec Real Estate 0.02% 5.27x
Music Education 0.04% 4.27x
College Greek Life 0.04% 4.27x
English as a Second Language 0.04% 4.09x
Furniture Shopping 0.10% 3.91x
Nutrition & Diabetic Living 0.03% 3.67x
Engineering 0.03% 3.61x
Arthritis & Bones 0.03% 3.54x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male