Dstillery Audiences

HERTZ

Audience Size: 2.4 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.11x
Pantry Recipes Researchers 0.01% 1.86x
Florida Trip Planners 3.69% 1.59x
Verizon Wireless Customers 0.15% 1.51x
Sprint Customers 0.05% 1.50x
Major Airline Customers 3.03% 1.49x
Palm Beach Trip Planners 3.14% 1.44x
Business Travelers 2.63% 1.44x
Key West Florida Trip Planners 3.91% 1.44x
Discount Flight Searchers 2.52% 1.42x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 10.77x
Topshop 0.48% 9.15x
Uniqlo 2.07% 8.26x
Saint Laurent Paris 1.05% 8.20x
Intermix 0.88% 8.19x
Hugo Boss 4.57% 8.02x
Tommy Bahama 2.66% 7.95x
Everlane 0.13% 7.90x
Ann Taylor 2.64% 7.86x
Patagonia 1.19% 7.45x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 5.54x
Quebec Real Estate 0.02% 5.27x
Canada Shopping - General Commerce 0.04% 4.35x
Cuba & Mexico Media 0.11% 3.94x
San Francisco Tourism 0.05% 3.31x
Mysticism 0.04% 2.75x
Chemicals 0.02% 2.74x
Germany Cluster 0.04% 2.67x
Meeting Planning & Hotels 0.06% 2.59x
Computer Printers 0.02% 2.41x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male