Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.07% | 3.63x |
| Small Business COVID-19 Relief Researchers | 0.07% | 2.55x |
| Caribbean Destination Reopening Researchers | 1.95% | 1.96x |
| Miami Trip Planners | 3.62% | 1.90x |
| Global Destinations Reopening Researchers | 1.66% | 1.72x |
| Major Airline Customers | 3.27% | 1.67x |
| Florida Atlantic Coast Trip Planners | 5.08% | 1.66x |
| Caribbean Trip Planners | 2.98% | 1.66x |
| Florida County and Local Fair Visitors | 5.67% | 1.63x |
| Readers of Puerto Rican Content | 3.30% | 1.62x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.14% | 9.34x |
| Hugo Boss | 2.51% | 7.99x |
| Tommy Bahama | 1.36% | 7.87x |
| Topshop | 0.18% | 7.81x |
| Uniqlo | 1.06% | 7.64x |
| Ann Taylor | 1.44% | 7.64x |
| Saint Laurent Paris | 0.54% | 7.63x |
| Intermix | 0.43% | 7.05x |
| Patagonia | 0.71% | 6.94x |
| Club Monaco | 0.68% | 6.68x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.17% | 5.51x |
| Quebec Real Estate | 0.02% | 5.27x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 4.37x |
| Senior Care | 0.05% | 3.93x |
| Serbia & Albania Cluster | 0.07% | 3.30x |
| Men's Dress Shirt Shopping | 0.05% | 3.04x |
| Electronic Cabling | 0.05% | 2.95x |
| Bird Watching | 0.10% | 2.88x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.07% | 2.88x |
| Bridal Fashion | 0.10% | 2.88x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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