Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Las Vegas Nightlife Researchers | 2.41% | 1.29x |
| Santa Cruz Trip Planners | 1.67% | 1.27x |
| San Francisco Trip Planners | 2.03% | 1.26x |
| San Francisco Giants Fans | 1.45% | 1.26x |
| Luxury Hotel Guests | 2.29% | 1.24x |
| Fantasy Football Enthusiasts | 1.71% | 1.23x |
| Las Vegas Trip Planners | 3.81% | 1.23x |
| Los Angeles Trip Planners | 1.84% | 1.22x |
| Tahoe Skiers and Snowboarders | 1.53% | 1.22x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.42% | 9.28x |
| Intermix | 1.03% | 7.78x |
| Joe's Jeans | 0.57% | 7.76x |
| Saint Laurent Paris | 1.04% | 7.74x |
| Zara | 2.89% | 7.31x |
| Johnston and Murphy | 3.07% | 7.01x |
| Levi Strauss | 1.42% | 6.96x |
| Hugo Boss | 3.32% | 6.90x |
| Tommy Bahama | 2.71% | 6.89x |
| Everlane | 0.12% | 6.88x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.02% | 3.46x |
| Flags & Trump | 0.01% | 2.26x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.26x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.85x |
| Community Planning & Transportation | 0.08% | 1.84x |
| French News & Gossip Cluster | 0.06% | 1.78x |
| Private Aviation | 0.69% | 1.77x |
| Franco-African Cluster | 0.03% | 1.73x |
| Instagram Management | 0.08% | 1.73x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.68x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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