Dstillery Audiences

HERTZ

Audience Size: 3.3 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.90x
Los Angeles Mass Transit Commuters 4.00% 1.53x
Miami Trip Planners 3.38% 1.50x
Luxury Hotel Guests 3.57% 1.50x
Real Estate Decision Makers 3.43% 1.47x
Santa Monica Trip Planners 3.66% 1.47x
Shared Work Space Researchers 3.45% 1.47x
United Arab Emirates Trip Planners 3.02% 1.47x
Opera Enthusiasts 3.05% 1.46x
Major Airline Customers 3.28% 1.46x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.50% 10.27x
Topshop 0.75% 9.05x
Supreme 0.18% 7.97x
Saint Laurent Paris 1.35% 7.74x
Uniqlo 2.53% 7.49x
Calvin Klein 0.66% 7.40x
Intermix 1.16% 7.22x
Hugo Boss 5.32% 7.17x
Club Monaco 1.72% 7.16x
Tommy Bahama 3.61% 7.05x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Assorted Topics (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.21x
Scotland Travel 0.02% 2.58x
Apartment & Community Real Estate Researchers 0.03% 2.44x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.33x
Canada Job Seekers Cluster 0.01% 2.26x
Law School Research Cluster 0.03% 2.24x
Canadian Real Estate Researcher Cluster 0.02% 2.14x
Franchising 0.03% 2.11x
Teaching Abroad 0.02% 2.11x
France Online Music & Quiz Content Cluster 0.04% 2.09x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male