Dstillery Audiences

HERTZ

Audience Size: 1.1 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.13% 1.70x
Oregon Ducks Fans 1.44% 1.66x
Tahoe Skiers and Snowboarders 2.11% 1.65x
Oregon Trip Planners 2.07% 1.64x
Los Angeles Mass Transit Commuters 2.30% 1.62x
San Francisco Trip Planners 2.03% 1.54x
Los Angeles Trip Planners 2.30% 1.48x
Seattle Trip Planners 2.24% 1.45x
Portland Trail Blazers Fans 1.50% 1.41x
Santa Monica Trip Planners 2.21% 1.41x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.83% 13.00x
Zara 2.34% 12.36x
Everlane 0.07% 11.09x
Joe's Jeans 0.34% 11.04x
Uniqlo 0.90% 10.45x
Armani 1.43% 9.83x
Levi Strauss 0.74% 9.62x
Club Monaco 0.86% 9.44x
Intermix 0.57% 9.20x
Tommy Bahama 1.70% 8.98x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.55% 3.03x
Credit Unions & Consumer Protection 0.03% 2.36x
London Tourism & Events 0.03% 2.05x
Oregon News 1.71% 2.03x
San Francisco Bay Area Cluster 1.59% 1.89x
LGBTQ Advocacy 0.80% 1.88x
Vancouver British Columbia Research Cluster 0.02% 1.86x
San Francisco Tourism 0.18% 1.83x
Private Aviation 0.39% 1.80x
French Canadian Cluster 0.04% 1.78x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male