Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 395 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 0.25% | 2.29x |
| Ivy League College Researchers | 0.28% | 2.19x |
| Mountain Biking Enthusiasts | 0.81% | 1.93x |
| Divorcees | 0.92% | 1.85x |
| COVID Testing Researchers | 0.64% | 1.82x |
| Scuba Diving Enthusiasts | 0.85% | 1.70x |
| Retirement Financial Account Researchers | 0.49% | 1.62x |
| Winter Sports Destination Seekers | 0.53% | 1.56x |
| Tokyo Trip Planners | 1.13% | 1.55x |
| Boston Trip Planners | 1.73% | 1.53x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.47% | 10.31x |
| Joe's Jeans | 0.05% | 9.22x |
| Tommy Bahama | 1.04% | 9.12x |
| Intermix | 0.16% | 7.86x |
| Club Monaco | 0.21% | 7.45x |
| Armani | 0.58% | 7.20x |
| Hugo Boss | 0.72% | 6.64x |
| Banana Republic | 0.90% | 6.56x |
| Brooks Brothers | 0.58% | 6.50x |
| Topshop | 0.05% | 6.46x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.
| Content Affinity | Composition | Index |
| Quebec Real Estate | 0.02% | 5.27x |
| College Planning | 0.14% | 3.99x |
| Minnesota Community Business Cluster | 0.04% | 3.40x |
| Los Angeles Tourism | 0.07% | 3.34x |
| Charity Walks | 0.11% | 3.07x |
| Alberta Canada Cluster | 0.10% | 2.84x |
| Legal Information Research Cluster | 0.11% | 2.80x |
| Historical Information - Museums & Libraries | 0.05% | 2.75x |
| Conscious Living | 0.18% | 2.58x |
| Equestrian Cluster | 0.14% | 2.56x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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