Dstillery Audiences

HERTZ

Audience Size: 1.2 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 0.07% 3.63x
Small Business COVID-19 Relief Researchers 0.07% 2.55x
Caribbean Destination Reopening Researchers 1.95% 1.96x
Miami Trip Planners 3.62% 1.90x
Global Destinations Reopening Researchers 1.66% 1.72x
Major Airline Customers 3.27% 1.67x
Florida Atlantic Coast Trip Planners 5.08% 1.66x
Caribbean Trip Planners 2.98% 1.66x
Florida County and Local Fair Visitors 5.67% 1.63x
Readers of Puerto Rican Content 3.30% 1.62x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.14% 9.34x
Hugo Boss 2.51% 7.99x
Tommy Bahama 1.36% 7.87x
Topshop 0.18% 7.81x
Uniqlo 1.06% 7.64x
Ann Taylor 1.44% 7.64x
Saint Laurent Paris 0.54% 7.63x
Intermix 0.43% 7.05x
Patagonia 0.71% 6.94x
Club Monaco 0.68% 6.68x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.17% 5.51x
Quebec Real Estate 0.02% 5.27x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 4.37x
Senior Care 0.05% 3.93x
Serbia & Albania Cluster 0.07% 3.30x
Men's Dress Shirt Shopping 0.05% 3.04x
Electronic Cabling 0.05% 2.95x
Bird Watching 0.10% 2.88x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 2.88x
Bridal Fashion 0.10% 2.88x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male