Dstillery Audiences

HERTZ

Audience Size: 67.7 Thousand Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 67.7 thousand unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.41% 1.67x
Los Angeles Trip Planners 2.30% 1.59x
Las Vegas Nightlife Researchers 2.27% 1.53x
Last Minute Travelers 1.75% 1.52x
San Francisco Trip Planners 1.78% 1.48x
Miami Trip Planners 1.75% 1.46x
California Trip Planners 1.87% 1.45x
Tahoe Skiers and Snowboarders 1.74% 1.44x
Santa Monica Trip Planners 2.07% 1.44x
Real Estate Decision Makers 3.13% 1.40x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Club Monaco.

Location Composition Index
Club Monaco 1.09% 10.39x
Lululemon 0.75% 10.28x
Patagonia 0.54% 8.82x
Michael Kors 0.91% 7.65x
Carhartt 0.68% 6.38x
Brooks Brothers 2.68% 5.79x
Banana Republic 2.92% 5.70x
The North Face 1.46% 5.65x
J. Crew 2.07% 4.86x
REI 1.82% 3.91x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.04% 3.18x
London Tourism & Events 0.03% 2.27x
Tahoe & Reno Tourism 0.37% 2.19x
Private Aviation 0.41% 1.93x
Content Streamers & Downloaders 0.03% 1.93x
LGBTQ Advocacy 0.83% 1.90x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.03% 1.90x
Los Angeles Cluster 0.07% 1.86x
Los Angeles Tourism 0.98% 1.82x
Philanthropy - Nonprofits 0.06% 1.82x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999