Dstillery Audiences

HERTZ

Audience Size: 3.4 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
South West State Fair Visitors 3.22% 1.39x
Santa Cruz Trip Planners 2.96% 1.26x
Los Angeles Mass Transit Commuters 3.22% 1.25x
Readers of Nicaraguan Content 2.21% 1.24x
San Francisco Giants Fans 2.46% 1.23x
Readers of Panamanian Content 2.41% 1.23x
California Skiers and Snowboarders 2.73% 1.22x
Readers of Puerto Rican Content 2.54% 1.22x
Readers of Caribbean Content 2.39% 1.21x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Topshop.

Location Composition Index
Topshop 0.66% 9.09x
Joe's Jeans 0.50% 7.99x
Saint Laurent Paris 1.08% 7.25x
Bonobos 1.72% 6.80x
Lorna Jane 0.51% 6.71x
Uniqlo 1.77% 6.70x
Hugo Boss 3.94% 6.63x
Intermix 1.03% 6.63x
Tommy Bahama 3.10% 6.56x
Club Monaco 1.30% 6.43x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.02% 3.46x
Toronto Tourism 0.02% 1.90x
Los Angeles Cluster 0.04% 1.87x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 1.84x
Texas Off-Roading 0.01% 1.73x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.66x
Southern California Cluster 0.09% 1.63x
San Francisco Bay Area Cluster 2.02% 1.62x
Brazil & Portugal News 0.10% 1.60x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male