Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 405.9 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 0.27% | 1.73x |
| Trendy Shoe Shoppers | 0.50% | 1.61x |
| POS Systems & Software Researchers | 2.29% | 1.50x |
| Men's Shoe Shoppers | 0.97% | 1.48x |
| Project Managers | 1.96% | 1.47x |
| Last Minute Travelers | 2.23% | 1.45x |
| Ski and Snowboard Apparel Shoppers | 1.45% | 1.43x |
| Miami Trip Planners | 1.41% | 1.40x |
| Snowboard Enthusiasts | 1.28% | 1.39x |
| Certified Events Professionals | 2.21% | 1.39x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.06% | 8.18x |
| Tommy Bahama | 0.99% | 7.98x |
| Uniqlo | 0.39% | 7.41x |
| Topshop | 0.05% | 7.12x |
| Johnston and Murphy | 0.01% | 6.60x |
| Saint Laurent Paris | 0.23% | 6.57x |
| Brooks Brothers | 0.94% | 6.50x |
| Club Monaco | 0.23% | 6.30x |
| Ann Taylor | 0.58% | 6.00x |
| Hugo Boss | 0.88% | 5.51x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Canadian News.
| Content Affinity | Composition | Index |
| Canadian News | 0.08% | 7.81x |
| Quebec Real Estate | 0.02% | 5.27x |
| Canadian Lifestyle | 0.06% | 4.82x |
| Serbia & Albania Cluster | 0.08% | 3.94x |
| Celebrity Gossip | 0.04% | 3.51x |
| Minnesota Community Business Cluster | 0.04% | 3.40x |
| Community Planning & Transportation | 0.04% | 3.24x |
| Alberta Canada Cluster | 0.19% | 3.24x |
| Home Remodeling | 0.04% | 3.19x |
| Diet & Weight Loss | 0.04% | 3.18x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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