Dstillery Audiences

HERTZ

Audience Size: 519.3 Thousand Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 519.3 thousand unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 2.09% 1.82x
Global Destinations Reopening Researchers 1.89% 1.66x
Social Distancing Content Readers 1.48% 1.56x
San Diego Activities Researchers 1.92% 1.55x
Luxury Boutique Hotel Researchers 2.99% 1.50x
Readers of Puerto Rican Content 3.08% 1.49x
Venture Capitalists 2.48% 1.48x
World Cup Apparel Shoppers 3.74% 1.47x
Vermont Trip Planners 2.57% 1.47x
Budget Small Business Researchers 2.43% 1.43x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.05% 6.26x
Saint Laurent Paris 0.12% 5.96x
Hugo Boss 0.89% 5.86x
Tommy Bahama 0.66% 5.55x
Ann Taylor 0.54% 5.28x
Columbia 0.37% 5.07x
Brooks Brothers 0.90% 4.80x
Armani 0.40% 4.41x
Zara 0.41% 4.31x
Club Monaco 0.17% 4.28x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is National Parks.

Content Affinity Composition Index
National Parks 0.07% 5.52x
Quebec Real Estate 0.02% 5.27x
Hobby Vehicles 0.07% 5.23x
Beach Vacations 0.10% 4.49x
Diet & Weight Loss 0.17% 4.27x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.07% 4.23x
Trucks 0.07% 4.14x
Lacrosse College Athletics 0.10% 3.84x
Moving & Storage 0.05% 3.68x
Humor & Entertainment 0.07% 3.49x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male