Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 530.5 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Food Delivery Service Users.
| Interest | Composition | Index |
| Food Delivery Service Users | 0.10% | 1.54x |
| Business Communication Product Researchers | 2.63% | 1.54x |
| Men's Suit Shoppers | 3.19% | 1.51x |
| Key West Florida Trip Planners | 4.37% | 1.48x |
| Readers of South American Content | 2.91% | 1.46x |
| California Skiers and Snowboarders | 2.35% | 1.46x |
| Real Estate Decision Makers | 2.63% | 1.45x |
| Luxury Watch Shoppers | 2.22% | 1.43x |
| Hard Rock Hotel & Casino Trip Planners | 3.76% | 1.42x |
| European Trip Planners | 2.66% | 1.42x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 10.10x |
| Saint Laurent Paris | 0.14% | 8.39x |
| Hugo Boss | 1.14% | 8.29x |
| Topshop | 0.04% | 7.51x |
| Everlane | 0.01% | 7.21x |
| Uniqlo | 0.28% | 7.03x |
| Intermix | 0.16% | 6.81x |
| Armani | 0.46% | 6.31x |
| Club Monaco | 0.21% | 6.30x |
| Patagonia | 0.37% | 6.11x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.
| Content Affinity | Composition | Index |
| Quebec Real Estate | 0.02% | 5.27x |
| Website Launchers | 0.05% | 3.76x |
| Auctions & Repossessions | 0.09% | 3.50x |
| Cheerleading | 0.06% | 3.42x |
| Serbia & Albania Cluster | 0.08% | 3.41x |
| Organic Beauty & Skincare Products | 0.08% | 3.36x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 3.12x |
| Auto Body Upkeep & Repair Researchers | 0.20% | 3.09x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.08% | 3.02x |
| College Sports | 0.10% | 2.90x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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