Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 1.44% | 1.48x |
| SMB Commercial Insurance Researchers | 2.29% | 1.46x |
| Caribbean Trip Planners | 2.35% | 1.46x |
| Luxury Hotel Guests | 2.37% | 1.46x |
| Commercial Architects and Designers | 1.72% | 1.46x |
| Private Jet Traveler | 2.46% | 1.44x |
| Major Airline Customers | 2.07% | 1.44x |
| Hard Rock Hotel & Casino Trip Planners | 2.89% | 1.43x |
| Caribbean Destination Reopening Researchers | 1.31% | 1.43x |
| Colorado Skiers and Snowboarders | 2.63% | 1.41x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.30% | 4.39x |
| Joe's Jeans | 0.13% | 4.06x |
| Johnston and Murphy | 0.01% | 3.83x |
| Intermix | 0.24% | 3.53x |
| Hugo Boss | 1.70% | 3.41x |
| Patagonia | 0.52% | 3.39x |
| Tommy Bahama | 1.20% | 3.38x |
| Club Monaco | 0.45% | 3.37x |
| Armani | 1.01% | 3.27x |
| Lorna Jane | 0.42% | 3.22x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Quebec Vacations.
| Content Affinity | Composition | Index |
| Quebec Vacations | 0.06% | 5.60x |
| Canada Travel & Tourism | 0.04% | 5.50x |
| Quebec Real Estate | 0.02% | 5.27x |
| Music Education | 0.04% | 4.27x |
| College Greek Life | 0.04% | 4.27x |
| English as a Second Language | 0.04% | 4.09x |
| Furniture Shopping | 0.10% | 3.91x |
| Nutrition & Diabetic Living | 0.03% | 3.67x |
| Engineering | 0.03% | 3.61x |
| Arthritis & Bones | 0.03% | 3.54x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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