Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.13% | 1.70x |
| Oregon Ducks Fans | 1.44% | 1.66x |
| Tahoe Skiers and Snowboarders | 2.11% | 1.65x |
| Oregon Trip Planners | 2.07% | 1.64x |
| Los Angeles Mass Transit Commuters | 2.30% | 1.62x |
| San Francisco Trip Planners | 2.03% | 1.54x |
| Los Angeles Trip Planners | 2.30% | 1.48x |
| Seattle Trip Planners | 2.24% | 1.45x |
| Portland Trail Blazers Fans | 1.50% | 1.41x |
| Santa Monica Trip Planners | 2.21% | 1.41x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.83% | 13.00x |
| Zara | 2.34% | 12.36x |
| Everlane | 0.07% | 11.09x |
| Joe's Jeans | 0.34% | 11.04x |
| Uniqlo | 0.90% | 10.45x |
| Armani | 1.43% | 9.83x |
| Levi Strauss | 0.74% | 9.62x |
| Club Monaco | 0.86% | 9.44x |
| Intermix | 0.57% | 9.20x |
| Tommy Bahama | 1.70% | 8.98x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.55% | 3.03x |
| Credit Unions & Consumer Protection | 0.03% | 2.36x |
| London Tourism & Events | 0.03% | 2.05x |
| Oregon News | 1.71% | 2.03x |
| San Francisco Bay Area Cluster | 1.59% | 1.89x |
| LGBTQ Advocacy | 0.80% | 1.88x |
| Vancouver British Columbia Research Cluster | 0.02% | 1.86x |
| San Francisco Tourism | 0.18% | 1.83x |
| Private Aviation | 0.39% | 1.80x |
| French Canadian Cluster | 0.04% | 1.78x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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