Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| South West State Fair Visitors | 3.45% | 1.34x |
| Santa Cruz Trip Planners | 3.14% | 1.32x |
| San Francisco Giants Fans | 2.71% | 1.30x |
| Tahoe Skiers and Snowboarders | 3.04% | 1.29x |
| San Francisco Trip Planners | 3.27% | 1.29x |
| Symphony Music Enthusiasts | 3.08% | 1.28x |
| Opera Enthusiasts | 2.68% | 1.22x |
| Las Vegas Nightlife Researchers | 3.37% | 1.22x |
| Los Angeles Mass Transit Commuters | 3.11% | 1.21x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.76% | 9.05x |
| Joe's Jeans | 0.50% | 8.75x |
| Saint Laurent Paris | 1.16% | 7.45x |
| Uniqlo | 2.00% | 7.03x |
| Supreme | 0.18% | 6.98x |
| Intermix | 1.09% | 6.82x |
| Everlane | 0.15% | 6.81x |
| Hugo Boss | 4.30% | 6.79x |
| Calvin Klein | 0.58% | 6.78x |
| Bonobos | 1.94% | 6.67x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 2.73x |
| Online Learning | 0.02% | 2.40x |
| General Interest | 0.02% | 2.37x |
| Malaya | 0.02% | 2.30x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.02x |
| London Tourism | 0.02% | 1.85x |
| Home Office Products | 0.03% | 1.85x |
| Teaching Abroad | 0.02% | 1.84x |
| Men's Fashion Shopping | 0.02% | 1.83x |
| San Francisco Bay Area Cluster | 2.15% | 1.75x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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