Dstillery Audiences

HERTZ

Audience Size: 237.9 Thousand Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 237.9 thousand unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.31% 2.66x
Lottery Enthusiasts 3.30% 1.65x
Summer Festivals and Fairs Visitors 3.84% 1.61x
Tesla Enthusiasts 3.15% 1.59x
Thrift Store Shoppers 2.15% 1.56x
Online Education Intenders 3.76% 1.55x
Software Directory Researchers 2.84% 1.53x
Key West Florida Trip Planners 4.69% 1.53x
Model Aircraft and Rocket Hobbyists 4.07% 1.51x
E-cycling Enthusiasts 2.46% 1.50x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Topshop.

Location Composition Index
Topshop 0.06% 9.45x
Joe's Jeans 0.05% 8.34x
Hugo Boss 1.33% 7.21x
Saint Laurent Paris 0.14% 6.99x
Uniqlo 0.35% 6.60x
Armani 0.65% 6.38x
Columbia 0.54% 6.28x
Brooks Brothers 1.54% 6.20x
Club Monaco 0.29% 6.19x
Ann Taylor 0.83% 6.16x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.

Content Affinity Composition Index
Quebec Real Estate 0.02% 5.27x
Colorado Snow 0.31% 4.46x
Internet Service Provider Sites 0.21% 4.05x
New Hampshire News 1.15% 3.82x
Diabetes Research 0.08% 3.44x
Telescopes 0.06% 3.43x
Serbia & Albania Cluster 0.08% 3.41x
Car Keys, Locks & Remotes 0.14% 3.38x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 3.28x
Healthcare - Doctors & Diagnosis 0.16% 3.04x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male