Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 862.8 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.68% | 1.64x |
| Ski and Snowboard Trip Planners | 2.72% | 1.57x |
| Restaurant Supply Shoppers | 0.13% | 1.55x |
| New York Trip Planners | 2.17% | 1.55x |
| Cape Cod News Readers | 1.34% | 1.52x |
| San Francisco Activities Researchers | 1.16% | 1.50x |
| San Diego Events Researchers | 1.16% | 1.50x |
| Italy Trip Planners | 1.51% | 1.50x |
| POS Systems & Software Researchers | 1.97% | 1.49x |
| Caribbean Destination Reopening Researchers | 0.96% | 1.48x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.42% | 4.23x |
| Joe's Jeans | 0.16% | 4.20x |
| Johnston and Murphy | 0.03% | 4.10x |
| Patagonia | 0.73% | 3.80x |
| Tommy Bahama | 1.58% | 3.54x |
| Armani | 1.46% | 3.47x |
| Intermix | 0.30% | 3.46x |
| Hugo Boss | 2.26% | 3.37x |
| Columbia | 0.96% | 3.36x |
| Lorna Jane | 0.57% | 3.34x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.
| Content Affinity | Composition | Index |
| Quebec Real Estate | 0.02% | 5.27x |
| Smart Travel | 0.11% | 4.34x |
| Aid Groups | 0.09% | 3.48x |
| Book Publishers | 0.04% | 3.34x |
| New England & Ivy League Sports | 0.13% | 2.86x |
| Illinois College Sports | 0.09% | 2.84x |
| Cakes & Sweets | 0.07% | 2.81x |
| International Travel | 0.07% | 2.74x |
| Medical Journals | 0.07% | 2.74x |
| Alberta Canada Cluster | 0.24% | 2.65x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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