Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Real Estate Decision Makers | 2.67% | 1.41x |
| Tahoe Skiers and Snowboarders | 1.83% | 1.41x |
| Luxury Hotel Guests | 2.83% | 1.40x |
| Travel Reward Points Enthusiasts | 1.84% | 1.40x |
| Venture Capitalists | 1.65% | 1.39x |
| Miami Trip Planners | 1.99% | 1.38x |
| Major Airline Customers | 1.98% | 1.37x |
| Men's Shoe Shoppers | 2.05% | 1.37x |
| Business Travelers | 1.61% | 1.36x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.16% | 9.00x |
| Topshop | 0.19% | 8.90x |
| Joe's Jeans | 0.65% | 8.68x |
| Zara | 3.29% | 8.67x |
| Everlane | 0.12% | 8.35x |
| Intermix | 1.02% | 8.35x |
| Club Monaco | 1.08% | 8.35x |
| Levi Strauss | 1.26% | 8.10x |
| Uniqlo | 1.49% | 7.92x |
| Calvin Klein | 0.98% | 7.72x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.01% | 2.40x |
| Virginia Athletics | 0.08% | 2.17x |
| Content Streamers & Downloaders | 0.01% | 2.16x |
| Tahoe & Reno Tourism | 0.40% | 2.10x |
| Private Aviation | 0.59% | 2.00x |
| Mysticism | 0.03% | 2.00x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 1.94x |
| Retail Industry News | 0.12% | 1.93x |
| Los Angeles Cluster | 0.05% | 1.91x |
| Community Planning & Transportation | 0.07% | 1.82x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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