Dstillery Audiences

HERTZ

Audience Size: 2.9 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Real Estate Decision Makers 2.67% 1.41x
Tahoe Skiers and Snowboarders 1.83% 1.41x
Luxury Hotel Guests 2.83% 1.40x
Travel Reward Points Enthusiasts 1.84% 1.40x
Venture Capitalists 1.65% 1.39x
Miami Trip Planners 1.99% 1.38x
Major Airline Customers 1.98% 1.37x
Men's Shoe Shoppers 2.05% 1.37x
Business Travelers 1.61% 1.36x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.16% 9.00x
Topshop 0.19% 8.90x
Joe's Jeans 0.65% 8.68x
Zara 3.29% 8.67x
Everlane 0.12% 8.35x
Intermix 1.02% 8.35x
Club Monaco 1.08% 8.35x
Levi Strauss 1.26% 8.10x
Uniqlo 1.49% 7.92x
Calvin Klein 0.98% 7.72x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.01% 2.40x
Virginia Athletics 0.08% 2.17x
Content Streamers & Downloaders 0.01% 2.16x
Tahoe & Reno Tourism 0.40% 2.10x
Private Aviation 0.59% 2.00x
Mysticism 0.03% 2.00x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 1.94x
Retail Industry News 0.12% 1.93x
Los Angeles Cluster 0.05% 1.91x
Community Planning & Transportation 0.07% 1.82x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male