Dstillery Audiences

HERTZ

Audience Size: 405.9 Thousand Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 405.9 thousand unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 0.27% 1.73x
Trendy Shoe Shoppers 0.50% 1.61x
POS Systems & Software Researchers 2.29% 1.50x
Men's Shoe Shoppers 0.97% 1.48x
Project Managers 1.96% 1.47x
Last Minute Travelers 2.23% 1.45x
Ski and Snowboard Apparel Shoppers 1.45% 1.43x
Miami Trip Planners 1.41% 1.40x
Snowboard Enthusiasts 1.28% 1.39x
Certified Events Professionals 2.21% 1.39x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.06% 8.18x
Tommy Bahama 0.99% 7.98x
Uniqlo 0.39% 7.41x
Topshop 0.05% 7.12x
Johnston and Murphy 0.01% 6.60x
Saint Laurent Paris 0.23% 6.57x
Brooks Brothers 0.94% 6.50x
Club Monaco 0.23% 6.30x
Ann Taylor 0.58% 6.00x
Hugo Boss 0.88% 5.51x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Canadian News.

Content Affinity Composition Index
Canadian News 0.08% 7.81x
Quebec Real Estate 0.02% 5.27x
Canadian Lifestyle 0.06% 4.82x
Serbia & Albania Cluster 0.08% 3.94x
Celebrity Gossip 0.04% 3.51x
Minnesota Community Business Cluster 0.04% 3.40x
Community Planning & Transportation 0.04% 3.24x
Alberta Canada Cluster 0.19% 3.24x
Home Remodeling 0.04% 3.19x
Diet & Weight Loss 0.04% 3.18x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male