Dstillery Audiences

HERTZ

Audience Size: 3.2 Million Devices

Explore the Hertz Audience

Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Hertz audience.

Dstillery Crafted Audiences

INTERESTS

The Hertz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hertz audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Las Vegas Nightlife Researchers 2.41% 1.29x
Santa Cruz Trip Planners 1.67% 1.27x
San Francisco Trip Planners 2.03% 1.26x
San Francisco Giants Fans 1.45% 1.26x
Luxury Hotel Guests 2.29% 1.24x
Fantasy Football Enthusiasts 1.71% 1.23x
Las Vegas Trip Planners 3.81% 1.23x
Los Angeles Trip Planners 1.84% 1.22x
Tahoe Skiers and Snowboarders 1.53% 1.22x
Composition Percentage: The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hertz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hertz audience is Topshop.

Location Composition Index
Topshop 0.42% 9.28x
Intermix 1.03% 7.78x
Joe's Jeans 0.57% 7.76x
Saint Laurent Paris 1.04% 7.74x
Zara 2.89% 7.31x
Johnston and Murphy 3.07% 7.01x
Levi Strauss 1.42% 6.96x
Hugo Boss 3.32% 6.90x
Tommy Bahama 2.71% 6.89x
Everlane 0.12% 6.88x
Composition Percentage: The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hertz audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.02% 3.46x
Flags & Trump 0.01% 2.26x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.26x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.85x
Community Planning & Transportation 0.08% 1.84x
French News & Gossip Cluster 0.06% 1.78x
Private Aviation 0.69% 1.77x
Franco-African Cluster 0.03% 1.73x
Instagram Management 0.08% 1.73x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.68x
Composition Percentage: The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hertz audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male