Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 427.4 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Ducati Motorcycle Shoppers.
| Interest | Composition | Index |
| Ducati Motorcycle Shoppers | 3.56% | 1.46x |
| Readers of Dominican Republic Content | 2.68% | 1.39x |
| E-cycling Enthusiasts | 2.64% | 1.37x |
| Car Enthusiasts | 2.45% | 1.37x |
| Caribbean Destination Reopening Researchers | 1.38% | 1.37x |
| Last Minute Travelers | 2.14% | 1.36x |
| Model Aircraft and Rocket Hobbyists | 3.52% | 1.35x |
| Tracfone Customers | 0.01% | 1.35x |
| Men's Suit Shoppers | 2.49% | 1.35x |
| Rodeo Enthusiasts | 3.18% | 1.35x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.22% | 9.49x |
| Everlane | 0.01% | 9.30x |
| Joe's Jeans | 0.06% | 8.49x |
| Topshop | 0.05% | 8.21x |
| Hugo Boss | 1.50% | 7.72x |
| Patagonia | 0.47% | 7.34x |
| Uniqlo | 0.38% | 7.01x |
| Intermix | 0.18% | 6.94x |
| Calvin Klein | 0.11% | 6.62x |
| Ann Taylor | 0.85% | 6.48x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Quebec Real Estate.
| Content Affinity | Composition | Index |
| Quebec Real Estate | 0.02% | 5.27x |
| Nursing | 0.11% | 3.45x |
| Diabetes Research | 0.08% | 3.44x |
| Telescopes | 0.06% | 3.43x |
| Serbia & Albania Cluster | 0.08% | 3.41x |
| Historical Information - Museums & Libraries | 0.15% | 3.05x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.27% | 2.99x |
| Trucks | 0.11% | 2.98x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.15% | 2.93x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.11% | 2.78x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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