Explore the Hertz Audience
Below you'll find more information about the Hertz audience, broken down in different categories based on their digital and physical behaviors. These are 67.7 thousand unique devices whose actions qualify for the Hertz audience.
INTERESTS
The Hertz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hertz audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.41% | 1.67x |
| Los Angeles Trip Planners | 2.30% | 1.59x |
| Las Vegas Nightlife Researchers | 2.27% | 1.53x |
| Last Minute Travelers | 1.75% | 1.52x |
| San Francisco Trip Planners | 1.78% | 1.48x |
| Miami Trip Planners | 1.75% | 1.46x |
| California Trip Planners | 1.87% | 1.45x |
| Tahoe Skiers and Snowboarders | 1.74% | 1.44x |
| Santa Monica Trip Planners | 2.07% | 1.44x |
| Real Estate Decision Makers | 3.13% | 1.40x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Interest attribute.
Index: A comparison of the Hertz audience to the internet population.
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APPAREL RETAILERS
The Hertz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hertz audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.09% | 10.39x |
| Lululemon | 0.75% | 10.28x |
| Patagonia | 0.54% | 8.82x |
| Michael Kors | 0.91% | 7.65x |
| Carhartt | 0.68% | 6.38x |
| Brooks Brothers | 2.68% | 5.79x |
| Banana Republic | 2.92% | 5.70x |
| The North Face | 1.46% | 5.65x |
| J. Crew | 2.07% | 4.86x |
| REI | 1.82% | 3.91x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Location attribute.
Index: A comparison of the Hertz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hertz audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.04% | 3.18x |
| London Tourism & Events | 0.03% | 2.27x |
| Tahoe & Reno Tourism | 0.37% | 2.19x |
| Private Aviation | 0.41% | 1.93x |
| Content Streamers & Downloaders | 0.03% | 1.93x |
| LGBTQ Advocacy | 0.83% | 1.90x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.03% | 1.90x |
| Los Angeles Cluster | 0.07% | 1.86x |
| Los Angeles Tourism | 0.98% | 1.82x |
| Philanthropy - Nonprofits | 0.06% | 1.82x |
Composition Percentage:
The overlap percentage between the Hertz audience and the Content Affinity attribute.
Index: A comparison of the Hertz audience to the internet population.
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DEMOGRAPHICS
The Hertz audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
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