Explore the Hibdon Tire Plus Audience
Below you'll find more information about the Hibdon Tire Plus audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the Hibdon Tire Plus audience.
INTERESTS
The Hibdon Tire Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hibdon Tire Plus audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 22.05% | 8.61x |
| Oklahoma State Cowboys Fans | 14.17% | 6.60x |
| Oklahoma Sooners Fans | 14.96% | 6.45x |
| Big 12 Fans | 12.20% | 5.72x |
| Southern Central Voters | 11.81% | 5.60x |
| Oklahoma City Thunder Fans | 11.02% | 5.48x |
| Arkansas Razorbacks Fans | 8.66% | 3.98x |
| NBA Fans | 7.09% | 3.83x |
| Texas State Fairs | 7.48% | 3.06x |
| Texas AM Aggies Fans | 6.30% | 2.85x |
Composition Percentage:
The overlap percentage between the Hibdon Tire Plus audience and the Interest attribute.
Index: A comparison of the Hibdon Tire Plus audience to the internet population.
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APPAREL RETAILERS
The Hibdon Tire Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hibdon Tire Plus audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.87% | 6.79x |
| Express Outlets | 1.43% | 6.77x |
| Eddie Bauer | 3.54% | 6.74x |
| Buckle | 7.58% | 6.70x |
| Lane Bryant | 5.83% | 6.11x |
| Johnston and Murphy | 11.71% | 5.97x |
| The North Face | 2.23% | 5.78x |
| Dressbarn | 5.44% | 5.77x |
| Talbots | 4.48% | 5.57x |
| Michael Kors | 5.55% | 5.39x |
Composition Percentage:
The overlap percentage between the Hibdon Tire Plus audience and the Location attribute.
Index: A comparison of the Hibdon Tire Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hibdon Tire Plus audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.57% | 6.57x |
| Custom Printing | 1.18% | 5.68x |
| Texas University Athletics | 2.76% | 5.27x |
| Coupons & Family | 1.57% | 4.47x |
| Smart Travel | 1.57% | 4.23x |
| Guitars & Instruments | 1.57% | 4.01x |
| Dial-Up Internet | 0.52% | 3.99x |
| Texas News Cluster | 2.36% | 3.81x |
| Music Education | 0.79% | 3.77x |
| Military & Law Enforcement | 2.76% | 3.76x |
Composition Percentage:
The overlap percentage between the Hibdon Tire Plus audience and the Content Affinity attribute.
Index: A comparison of the Hibdon Tire Plus audience to the internet population.
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DEMOGRAPHICS
The Hibdon Tire Plus audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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