Explore the Hilton International Audience
Below you'll find more information about the Hilton International audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hilton International audience.
INTERESTS
The Hilton International audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hilton International audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.81x |
| Work Hard, Play Hard Travelers | 0.03% | 2.07x |
| New York City Events Researchers | 4.19% | 1.61x |
| Family Adventures Travelers | 0.03% | 1.56x |
| Ballet Enthusiasts | 3.97% | 1.53x |
| Online Grocery Shoppers | 4.32% | 1.52x |
| Real Estate Decision Makers | 4.17% | 1.51x |
| New York Trip Planners | 4.11% | 1.49x |
| Sightseeing Travelers | 4.12% | 1.49x |
| Last Minute Travelers | 3.91% | 1.48x |
Composition Percentage:
The overlap percentage between the Hilton International audience and the Interest attribute.
Index: A comparison of the Hilton International audience to the internet population.
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APPAREL RETAILERS
The Hilton International audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hilton International audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.00% | 13.88x |
| Everlane | 0.28% | 13.62x |
| Saint Laurent Paris | 1.70% | 11.47x |
| Supreme | 0.31% | 11.17x |
| Calvin Klein | 0.96% | 10.70x |
| Bonobos | 2.68% | 10.60x |
| Uniqlo | 2.71% | 10.27x |
| Joe's Jeans | 0.63% | 10.16x |
| Zara | 4.13% | 9.89x |
| Intermix | 1.54% | 9.88x |
Composition Percentage:
The overlap percentage between the Hilton International audience and the Location attribute.
Index: A comparison of the Hilton International audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hilton International audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 0.02% | 6.06x |
| Decoration & Fabric | 0.01% | 5.96x |
| Quebec Job Seeker Cluster | 0.03% | 4.43x |
| Canada Job Seekers Cluster | 0.05% | 4.32x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 3.93x |
| Environmental Conservation | 0.02% | 3.60x |
| Toronto Tourism | 0.03% | 3.04x |
| Canadian Real Estate Researcher Cluster | 0.03% | 2.94x |
| Franco-African Cluster | 0.04% | 2.85x |
| Canadian Universities | 0.05% | 2.65x |
Composition Percentage:
The overlap percentage between the Hilton International audience and the Content Affinity attribute.
Index: A comparison of the Hilton International audience to the internet population.
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DEMOGRAPHICS
The Hilton International audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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