Dstillery Audiences

HOBBY LOBBY

Audience Size: 751.8 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 751.8 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 4.29% 1.97x
Burger Enthusiast 0.07% 1.92x
North Midwest State Fair Visitors 4.14% 1.88x
Southern Central Voters 3.71% 1.83x
Quilting Enthusiasts 3.46% 1.83x
Texas County and Local Fair Visitors 3.82% 1.80x
Crochet Enthusiasts 3.42% 1.70x
Family Values Advocates 3.00% 1.68x
Bigfoot Folklore Enthusiasts 3.11% 1.68x
Arkansas Razorbacks Fans 3.58% 1.67x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 2.72% 9.61x
Buckle 8.86% 7.39x
Lane Bryant 6.83% 7.08x
Dressbarn 5.75% 6.74x
Carhartt 26.71% 5.99x
Old Navy 11.24% 5.75x
Charlotte Russe 2.97% 5.61x
The Childrens Place 10.69% 5.48x
Journeys 10.12% 5.48x
Aeropostale 7.24% 5.36x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.13% 5.44x
Gadgets 0.07% 4.38x
Concert Posters 0.08% 3.74x
Electronic Document Assembly 0.04% 3.62x
Paper & Packaging 0.04% 3.53x
Men's Fashion Shopping 0.03% 3.12x
Comedy Content 0.07% 3.12x
Cigars 0.04% 3.09x
Scotland Travel 0.03% 3.08x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.42% 3.04x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female