Dstillery Audiences

HOBBY LOBBY

Audience Size: 150.4 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 150.4 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 0.62% 1.96x
Wireless Headphone Researchers 0.08% 1.93x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.31% 1.84x
Orthodontics Researchers 0.56% 1.82x
Deal and Discount Aggregator Researchers 1.47% 1.72x
Instantpot Enthusiasts 0.70% 1.71x
Teachers 1.55% 1.69x
Restaurant Supply Shoppers 0.15% 1.66x
Teaching Resources Researchers 2.86% 1.62x
College Aspirants 1.47% 1.60x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Old Navy.

Location Composition Index
Old Navy 6.57% 11.93x
Belk 1.13% 11.42x
Lane Bryant 1.74% 7.97x
Buckle 3.01% 7.93x
Dressbarn 2.14% 7.89x
Maurices 4.72% 7.59x
Express Outlets 0.47% 6.96x
Journeys 3.73% 6.83x
Aeropostale 2.13% 6.07x
Express 2.42% 6.00x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Science Education & Resources.

Content Affinity Composition Index
Science Education & Resources 0.23% 3.96x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.90x
Hair & Beauty 0.08% 3.82x
Parenting Blogs 0.15% 3.78x
Addiction & Recovery Reference 0.08% 3.59x
Healthcare - Dermatology & Aging 0.31% 3.57x
Vermont Cluster 0.24% 3.49x
East Texas Cluster 0.39% 3.48x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 3.45x
China Cluster 0.15% 3.26x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female