Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 260.4 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 1.70% | 1.72x |
| RC Helicopters and Drones Hobbyists | 1.64% | 1.59x |
| Southeastern Voters | 1.73% | 1.57x |
| Alabama Trip Planners | 4.98% | 1.57x |
| Southern Central Voters | 1.53% | 1.55x |
| Texas Trip Planners | 2.07% | 1.55x |
| Houston Trip Planners | 1.95% | 1.53x |
| Texas AM Aggies Fans | 1.53% | 1.51x |
| Speedway Event Enthusiasts | 1.57% | 1.50x |
| Embroidery Enthusiasts | 1.67% | 1.49x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 1.41% | 9.74x |
| Old Navy | 3.81% | 8.65x |
| Lane Bryant | 2.83% | 8.60x |
| Dressbarn | 2.49% | 8.33x |
| Eddie Bauer | 0.67% | 7.10x |
| Aeropostale | 1.95% | 7.01x |
| Hollister | 0.85% | 6.74x |
| Journeys | 1.41% | 6.63x |
| Columbia | 0.50% | 6.56x |
| Zumiez | 1.46% | 6.19x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Calendar & Holidays.
| Content Affinity | Composition | Index |
| Calendar & Holidays | 0.16% | 2.52x |
| Northern Texas Cluster | 0.85% | 2.17x |
| Tennessee Cluster | 1.20% | 2.16x |
| Nebraska Cluster | 0.94% | 2.11x |
| East Texas Cluster | 0.27% | 2.07x |
| Texas University Athletics | 0.75% | 2.05x |
| Telescopes | 0.12% | 1.99x |
| Alabama News | 1.94% | 1.96x |
| Amateur Radios | 0.29% | 1.84x |
| North Dakota Cluster | 0.47% | 1.78x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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