Dstillery Audiences

HOBBY LOBBY

Audience Size: 801.8 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 801.8 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.04% 1.85x
Coupon Researchers 1.72% 1.69x
Getting Off the Grid Travelers 0.03% 1.62x
Texas Energy Providers 2.20% 1.62x
DIY Upcycle Home Project Planners 2.00% 1.58x
Alabama Trip Planners 3.52% 1.56x
Home and Garden TV Fans 1.54% 1.55x
Auburn Tigers Fans 1.63% 1.55x
Little Rock Trip Planners 1.93% 1.51x
Evangelical Christians 1.84% 1.49x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Lane Bryant.

Location Composition Index
Lane Bryant 8.51% 10.57x
Belk 2.35% 10.14x
Dressbarn 6.13% 9.11x
Buckle 2.56% 7.66x
Old Navy 7.33% 7.04x
Aeropostale 3.06% 6.83x
Eddie Bauer 1.62% 6.81x
Gymboree 2.87% 6.71x
Express Outlets 0.67% 6.66x
Journeys 3.68% 6.23x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.06% 2.67x
Memphis News 0.18% 2.42x
East Texas Cluster 0.40% 2.39x
Pool Cleaning 0.18% 2.39x
Cigars 0.05% 2.38x
Arts & Crafts 0.08% 2.17x
Calendar & Holidays 0.18% 2.15x
Texas News Cluster 1.14% 2.10x
Northern Texas Cluster 0.99% 2.09x
Free Online Game Players 0.13% 2.02x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female