Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 502 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Holiday Gift Shoppers.
| Interest | Composition | Index |
| Holiday Gift Shoppers | 1.97% | 1.79x |
| Holiday Season Department Store Deal Shoppers | 3.12% | 1.72x |
| Homeschooling Parents | 3.25% | 1.71x |
| Holiday Season Sporting Goods Deal Shoppers | 3.34% | 1.68x |
| Holiday Season Low-Cost Retail Deal Shoppers | 3.30% | 1.67x |
| DIY Upcycle Home Project Planners | 2.48% | 1.63x |
| Photo Memory Makers | 3.30% | 1.61x |
| Kitchen & Bathroom Remodelers | 1.79% | 1.61x |
| COVID Symptoms Researchers | 1.90% | 1.56x |
| Embroidery Enthusiasts | 3.43% | 1.56x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 1.95% | 3.91x |
| Old Navy | 8.66% | 3.11x |
| Maurices | 7.95% | 3.04x |
| Dressbarn | 3.57% | 2.85x |
| Lane Bryant | 4.16% | 2.84x |
| Buckle | 4.76% | 2.73x |
| The Childrens Place | 5.84% | 2.54x |
| American Eagle Outfitters | 3.50% | 2.38x |
| Carhartt | 31.89% | 2.33x |
| Eddie Bauer | 1.58% | 2.29x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 0.08% | 3.82x |
| Addiction & Recovery Reference | 0.08% | 3.59x |
| Men's Fashion Shopping | 0.03% | 3.12x |
| Vegans & Animal Welfare | 0.04% | 3.11x |
| Comedy Content | 0.07% | 3.08x |
| Beach Vacations | 0.05% | 2.74x |
| Aid Groups | 0.11% | 2.74x |
| Teen Hair | 0.18% | 2.54x |
| Cosmetics Business | 0.04% | 2.47x |
| Community Planning & Transportation | 0.04% | 2.43x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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