Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 110.9 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 6.94% | 2.00x |
| Houston Activity Researchers | 3.13% | 1.84x |
| Smoky Mountains Trip Planners | 4.63% | 1.81x |
| Headphone Shoppers | 3.67% | 1.79x |
| Computer Processor and Data Center Decision Makers | 4.08% | 1.77x |
| Open Source Developers | 3.81% | 1.72x |
| Mexican Food Enthusiasts | 3.54% | 1.71x |
| COVID Testing Researchers | 1.77% | 1.70x |
| Backyard Farmers | 3.54% | 1.67x |
| Kitchen & Bathroom Remodelers | 2.31% | 1.67x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 11.34% | 10.31x |
| Belk | 1.89% | 7.59x |
| Lane Bryant | 3.90% | 6.79x |
| Maurices | 6.97% | 6.33x |
| Buckle | 4.43% | 5.70x |
| American Eagle Outfitters | 3.85% | 5.35x |
| Dressbarn | 2.79% | 5.21x |
| Eddie Bauer | 1.34% | 4.97x |
| Abercrombie & Fitch | 0.17% | 4.76x |
| REI | 0.61% | 4.69x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 0.54% | 4.62x |
| Real Estate Cluster | 0.09% | 3.91x |
| Hair & Beauty | 0.08% | 3.82x |
| Tennis, Golf & Boxing | 0.27% | 3.71x |
| Addiction & Recovery Reference | 0.08% | 3.59x |
| Wisconsin Universities | 2.99% | 3.49x |
| Scrapbooking & Home Art Projects | 0.41% | 3.26x |
| Middle East News | 0.41% | 3.19x |
| Los Angeles Tourism | 0.27% | 3.15x |
| Men's Fashion Shopping | 0.03% | 3.12x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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