Dstillery Audiences

HOBBY LOBBY

Audience Size: 260.4 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 260.4 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.70% 1.72x
RC Helicopters and Drones Hobbyists 1.64% 1.59x
Southeastern Voters 1.73% 1.57x
Alabama Trip Planners 4.98% 1.57x
Southern Central Voters 1.53% 1.55x
Texas Trip Planners 2.07% 1.55x
Houston Trip Planners 1.95% 1.53x
Texas AM Aggies Fans 1.53% 1.51x
Speedway Event Enthusiasts 1.57% 1.50x
Embroidery Enthusiasts 1.67% 1.49x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 1.41% 9.74x
Old Navy 3.81% 8.65x
Lane Bryant 2.83% 8.60x
Dressbarn 2.49% 8.33x
Eddie Bauer 0.67% 7.10x
Aeropostale 1.95% 7.01x
Hollister 0.85% 6.74x
Journeys 1.41% 6.63x
Columbia 0.50% 6.56x
Zumiez 1.46% 6.19x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Calendar & Holidays.

Content Affinity Composition Index
Calendar & Holidays 0.16% 2.52x
Northern Texas Cluster 0.85% 2.17x
Tennessee Cluster 1.20% 2.16x
Nebraska Cluster 0.94% 2.11x
East Texas Cluster 0.27% 2.07x
Texas University Athletics 0.75% 2.05x
Telescopes 0.12% 1.99x
Alabama News 1.94% 1.96x
Amateur Radios 0.29% 1.84x
North Dakota Cluster 0.47% 1.78x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female