Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 628.2 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Cat Lovers.
| Interest | Composition | Index |
| Cat Lovers | 3.36% | 1.94x |
| Junk Food Lovers | 2.92% | 1.88x |
| Professional Medical Journal Readers | 2.22% | 1.88x |
| Health Conscious Expecting Parents | 3.06% | 1.84x |
| Animated GIF Searchers | 3.56% | 1.82x |
| RC Helicopters and Drones Hobbyists | 3.71% | 1.82x |
| Pet Lovers | 3.11% | 1.82x |
| Shelf-Stable Food Content Readers | 0.05% | 1.80x |
| Back Pain Sufferers | 2.62% | 1.78x |
| Pet Owners | 3.21% | 1.77x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 2.54% | 9.73x |
| Maurices | 0.37% | 8.95x |
| Buckle | 8.34% | 7.64x |
| Lane Bryant | 6.36% | 7.40x |
| Dressbarn | 5.17% | 7.11x |
| Old Navy | 10.72% | 6.19x |
| Carhartt | 32.23% | 6.00x |
| The Childrens Place | 10.03% | 5.83x |
| Journeys | 10.40% | 5.75x |
| Aeropostale | 6.75% | 5.64x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.92x |
| Hobby Vehicles | 0.25% | 3.66x |
| Writing Resources | 0.15% | 3.38x |
| Canada Tourism Research Cluster | 0.20% | 3.32x |
| French News & Gossip Cluster | 0.10% | 3.32x |
| Free Online Game Players | 0.15% | 3.19x |
| Humor & Entertainment | 0.10% | 3.16x |
| Insurance Cluster | 0.25% | 3.16x |
| Men's Fashion Shopping | 0.03% | 3.12x |
| Comedy Content | 0.07% | 3.12x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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