Dstillery Audiences

HOBBY LOBBY

Audience Size: 786 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 786 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 2.92x
Southeastern Voters 2.27% 1.92x
Family Adventures Travelers 0.04% 1.85x
Smoky Mountains Trip Planners 2.56% 1.82x
Family Values Advocates 2.06% 1.81x
Credit Union Researchers 2.15% 1.73x
Crochet Enthusiasts 1.85% 1.68x
Black Friday Deal Shoppers 2.11% 1.65x
Cabin Rental Researchers 2.32% 1.63x
Getting Off the Grid Travelers 0.03% 1.62x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Lane Bryant.

Location Composition Index
Lane Bryant 8.43% 9.77x
Belk 1.94% 8.74x
Dressbarn 6.04% 7.94x
Buckle 4.94% 7.49x
Old Navy 7.65% 6.05x
Carhartt 7.75% 5.73x
Express Outlets 0.79% 5.72x
Eddie Bauer 1.80% 5.70x
Zumiez 5.01% 5.45x
Charlotte Russe 2.74% 5.38x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 15.26x
Washington D.C. Hotels 0.01% 13.75x
Handyman Tools 0.01% 10.62x
Decoration & Fabric 0.02% 7.54x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.45x
England Tourism 0.03% 7.06x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 6.52x
Canadian Construction & Renovation Research Cluster 0.02% 5.64x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.52x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 5.02x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female