Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 801.8 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.04% | 1.85x |
| Coupon Researchers | 1.72% | 1.69x |
| Getting Off the Grid Travelers | 0.03% | 1.62x |
| Texas Energy Providers | 2.20% | 1.62x |
| DIY Upcycle Home Project Planners | 2.00% | 1.58x |
| Alabama Trip Planners | 3.52% | 1.56x |
| Home and Garden TV Fans | 1.54% | 1.55x |
| Auburn Tigers Fans | 1.63% | 1.55x |
| Little Rock Trip Planners | 1.93% | 1.51x |
| Evangelical Christians | 1.84% | 1.49x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 8.51% | 10.57x |
| Belk | 2.35% | 10.14x |
| Dressbarn | 6.13% | 9.11x |
| Buckle | 2.56% | 7.66x |
| Old Navy | 7.33% | 7.04x |
| Aeropostale | 3.06% | 6.83x |
| Eddie Bauer | 1.62% | 6.81x |
| Gymboree | 2.87% | 6.71x |
| Express Outlets | 0.67% | 6.66x |
| Journeys | 3.68% | 6.23x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.06% | 2.67x |
| Memphis News | 0.18% | 2.42x |
| East Texas Cluster | 0.40% | 2.39x |
| Pool Cleaning | 0.18% | 2.39x |
| Cigars | 0.05% | 2.38x |
| Arts & Crafts | 0.08% | 2.17x |
| Calendar & Holidays | 0.18% | 2.15x |
| Texas News Cluster | 1.14% | 2.10x |
| Northern Texas Cluster | 0.99% | 2.09x |
| Free Online Game Players | 0.13% | 2.02x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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