Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 818.3 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 4.91% | 2.12x |
| Quilting Enthusiasts | 3.88% | 2.05x |
| North Midwest State Fair Visitors | 4.74% | 2.01x |
| Crochet Enthusiasts | 4.07% | 2.00x |
| Texas State Fairs | 4.62% | 1.88x |
| South State Fair Visitors | 4.80% | 1.86x |
| Southern Central Voters | 3.92% | 1.84x |
| Christmas Decorations Shoppers | 4.06% | 1.84x |
| Texas Trip Planners | 4.48% | 1.83x |
| RC Helicopters and Drones Hobbyists | 3.73% | 1.82x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 2.43% | 8.93x |
| Buckle | 8.08% | 7.01x |
| Lane Bryant | 6.47% | 6.69x |
| Dressbarn | 5.89% | 6.19x |
| Carhartt | 12.12% | 5.77x |
| Charlotte Russe | 4.73% | 5.50x |
| Old Navy | 10.63% | 5.37x |
| Express Outlets | 1.13% | 5.16x |
| Aeropostale | 6.72% | 5.12x |
| The Childrens Place | 9.75% | 5.09x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.19% | 5.86x |
| Mysticism | 0.05% | 4.46x |
| Survival Guides | 0.03% | 3.48x |
| Sewing, Embroidery & Quilting | 0.53% | 3.32x |
| Tattoos & Costumes | 0.07% | 3.18x |
| Bowling | 0.26% | 3.08x |
| Right Wing Blogs - Political Activism | 0.20% | 2.98x |
| Consumer Rewards | 0.03% | 2.96x |
| Canada Shopping - General Commerce | 0.03% | 2.88x |
| Sewing, Embroidery & Fabrics | 0.80% | 2.86x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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