Dstillery Audiences

HOBBY LOBBY

Audience Size: 809 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 809 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 2.92x
Family Adventures Travelers 0.04% 1.85x
Texas County and Local Fair Visitors 4.32% 1.68x
Getting Off the Grid Travelers 0.03% 1.62x
North Midwest State Fair Visitors 3.89% 1.61x
South State Fair Visitors 4.19% 1.59x
Quilting Enthusiasts 3.51% 1.58x
Crochet Enthusiasts 3.12% 1.54x
Alabama Trip Planners 4.02% 1.51x
Texas State Fairs 4.03% 1.50x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 2.00% 8.52x
Lane Bryant 7.19% 7.76x
Buckle 7.50% 6.70x
Dressbarn 5.89% 6.50x
Old Navy 9.20% 5.34x
Charlotte Russe 4.51% 5.33x
Express Outlets 0.98% 5.01x
Aeropostale 5.15% 4.98x
Zumiez 6.49% 4.94x
American Eagle Outfitters 7.28% 4.90x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.16% 4.05x
Flower Shopping 0.10% 3.49x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 3.39x
Mississippi News 1.30% 2.70x
Local & Travel England - East Midlands 0.04% 2.68x
Texas Sporting & Outdoors Cluster 0.04% 2.50x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.48x
London Tourism & Events 0.04% 2.43x
Bowling 0.20% 2.32x
Professional Audio Visual 0.07% 2.31x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female