Dstillery Audiences

HOBBY LOBBY

Audience Size: 628.2 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 628.2 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Cat Lovers.

Interest Composition Index
Cat Lovers 3.36% 1.94x
Junk Food Lovers 2.92% 1.88x
Professional Medical Journal Readers 2.22% 1.88x
Health Conscious Expecting Parents 3.06% 1.84x
Animated GIF Searchers 3.56% 1.82x
RC Helicopters and Drones Hobbyists 3.71% 1.82x
Pet Lovers 3.11% 1.82x
Shelf-Stable Food Content Readers 0.05% 1.80x
Back Pain Sufferers 2.62% 1.78x
Pet Owners 3.21% 1.77x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 2.54% 9.73x
Maurices 0.37% 8.95x
Buckle 8.34% 7.64x
Lane Bryant 6.36% 7.40x
Dressbarn 5.17% 7.11x
Old Navy 10.72% 6.19x
Carhartt 32.23% 6.00x
The Childrens Place 10.03% 5.83x
Journeys 10.40% 5.75x
Aeropostale 6.75% 5.64x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.92x
Hobby Vehicles 0.25% 3.66x
Writing Resources 0.15% 3.38x
Canada Tourism Research Cluster 0.20% 3.32x
French News & Gossip Cluster 0.10% 3.32x
Free Online Game Players 0.15% 3.19x
Humor & Entertainment 0.10% 3.16x
Insurance Cluster 0.25% 3.16x
Men's Fashion Shopping 0.03% 3.12x
Comedy Content 0.07% 3.12x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female