Dstillery Audiences

HOBBY LOBBY

Audience Size: 783.7 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 783.7 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 3.06x
Work Comes First Travelers 0.04% 2.92x
Family Adventures Travelers 0.04% 1.85x
South State Fair Visitors 3.97% 1.67x
Texas County and Local Fair Visitors 4.16% 1.64x
Getting Off the Grid Travelers 0.03% 1.62x
North Midwest State Fair Visitors 3.67% 1.62x
Alabama Trip Planners 4.17% 1.59x
Quilting Enthusiasts 3.10% 1.57x
Southern Central Voters 3.35% 1.52x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.89% 8.74x
Belk 1.85% 8.52x
Buckle 6.84% 6.94x
Dressbarn 5.94% 6.93x
Old Navy 8.70% 5.48x
Charlotte Russe 4.00% 5.39x
Express Outlets 1.00% 5.33x
Eddie Bauer 2.16% 5.07x
Zumiez 6.13% 4.99x
Aeropostale 4.45% 4.99x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 15.26x
Washington D.C. Hotels 0.01% 12.62x
Golf & Boats 0.01% 12.50x
Handyman Tools 0.01% 10.62x
Canadian Construction & Renovation Research Cluster 0.03% 8.46x
England Tourism 0.03% 7.06x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 6.52x
Decoration & Fabric 0.01% 6.09x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.84x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.52x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female