Dstillery Audiences

HOBBY LOBBY

Audience Size: 169.9 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 169.9 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.30% 3.38x
Big Box Store Jewelry Sale Shoppers 0.17% 2.81x
Chicago Cubs Fans 3.55% 2.06x
Smoky Mountains Trip Planners 2.55% 1.85x
Chicago Blackhawks Fans 2.88% 1.83x
Grandparents 0.92% 1.78x
Keto Recipe Researchers 1.21% 1.73x
Chicago Bears Fans 2.88% 1.67x
Cook at Home Parents 1.46% 1.67x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.17% 1.66x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Old Navy.

Location Composition Index
Old Navy 7.26% 9.30x
Belk 1.38% 9.18x
Dressbarn 2.07% 6.16x
Lane Bryant 2.27% 5.83x
Joe's Jeans 0.05% 5.44x
Maurices 4.50% 5.27x
Buckle 2.81% 5.24x
Carhartt 15.53% 4.89x
The Childrens Place 2.65% 4.79x
American Eagle Outfitters 2.30% 4.69x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Teen Hair.

Content Affinity Composition Index
Teen Hair 0.21% 6.79x
Medical Diagnostics 0.17% 5.19x
Chicago Cluster 3.84% 4.02x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.90x
Hair & Beauty 0.08% 3.82x
Beer, Wine & Alcohol 0.08% 3.80x
Assorted Topics (Viral Media, Paid Traffic) 0.21% 3.75x
Addiction & Recovery Reference 0.08% 3.59x
Private Aviation 0.13% 3.40x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.05% 3.30x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female