Dstillery Audiences

HOBBY LOBBY

Audience Size: 110.9 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 110.9 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 6.94% 2.00x
Houston Activity Researchers 3.13% 1.84x
Smoky Mountains Trip Planners 4.63% 1.81x
Headphone Shoppers 3.67% 1.79x
Computer Processor and Data Center Decision Makers 4.08% 1.77x
Open Source Developers 3.81% 1.72x
Mexican Food Enthusiasts 3.54% 1.71x
COVID Testing Researchers 1.77% 1.70x
Backyard Farmers 3.54% 1.67x
Kitchen & Bathroom Remodelers 2.31% 1.67x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Old Navy.

Location Composition Index
Old Navy 11.34% 10.31x
Belk 1.89% 7.59x
Lane Bryant 3.90% 6.79x
Maurices 6.97% 6.33x
Buckle 4.43% 5.70x
American Eagle Outfitters 3.85% 5.35x
Dressbarn 2.79% 5.21x
Eddie Bauer 1.34% 4.97x
Abercrombie & Fitch 0.17% 4.76x
REI 0.61% 4.69x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 0.54% 4.62x
Real Estate Cluster 0.09% 3.91x
Hair & Beauty 0.08% 3.82x
Tennis, Golf & Boxing 0.27% 3.71x
Addiction & Recovery Reference 0.08% 3.59x
Wisconsin Universities 2.99% 3.49x
Scrapbooking & Home Art Projects 0.41% 3.26x
Middle East News 0.41% 3.19x
Los Angeles Tourism 0.27% 3.15x
Men's Fashion Shopping 0.03% 3.12x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female