Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 786 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.04% | 2.92x |
| Southeastern Voters | 2.27% | 1.92x |
| Family Adventures Travelers | 0.04% | 1.85x |
| Smoky Mountains Trip Planners | 2.56% | 1.82x |
| Family Values Advocates | 2.06% | 1.81x |
| Credit Union Researchers | 2.15% | 1.73x |
| Crochet Enthusiasts | 1.85% | 1.68x |
| Black Friday Deal Shoppers | 2.11% | 1.65x |
| Cabin Rental Researchers | 2.32% | 1.63x |
| Getting Off the Grid Travelers | 0.03% | 1.62x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 8.43% | 9.77x |
| Belk | 1.94% | 8.74x |
| Dressbarn | 6.04% | 7.94x |
| Buckle | 4.94% | 7.49x |
| Old Navy | 7.65% | 6.05x |
| Carhartt | 7.75% | 5.73x |
| Express Outlets | 0.79% | 5.72x |
| Eddie Bauer | 1.80% | 5.70x |
| Zumiez | 5.01% | 5.45x |
| Charlotte Russe | 2.74% | 5.38x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 15.26x |
| Washington D.C. Hotels | 0.01% | 13.75x |
| Handyman Tools | 0.01% | 10.62x |
| Decoration & Fabric | 0.02% | 7.54x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.45x |
| England Tourism | 0.03% | 7.06x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 6.52x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 5.64x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.52x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 5.02x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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