Dstillery Audiences

HOBBY LOBBY

Audience Size: 932 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 932 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.24% 1.98x
Fall/Winter 2021 Fashion Trend Researchers 0.15% 1.80x
Big Box Store Jewelry Sale Shoppers 0.15% 1.76x
Kitchen & Bathroom Remodelers 1.38% 1.73x
Homeschooling Parents 2.49% 1.61x
Texas County and Local Fair Visitors 4.22% 1.60x
Seasonal Lifestyle Blog Readers 1.73% 1.60x
DIY Upcycle Home Project Planners 1.97% 1.59x
Seasonal Recipe Blog Readers 1.62% 1.58x
SEC Fans 3.24% 1.56x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 4.15% 3.88x
Johnston and Murphy 0.01% 3.18x
Maurices 14.92% 3.15x
Buckle 10.17% 2.94x
Lane Bryant 8.55% 2.92x
Old Navy 15.28% 2.90x
Dressbarn 6.87% 2.86x
The Childrens Place 11.55% 2.58x
Express Outlets 1.34% 2.49x
Eddie Bauer 3.22% 2.47x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.07% 6.06x
Watches Retail 0.07% 4.66x
Hair & Beauty 0.08% 3.82x
Humor & Entertainment 0.04% 3.79x
Dental Health 0.04% 3.73x
Addiction & Recovery Reference 0.08% 3.59x
US Soccer 0.09% 3.54x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.05% 3.30x
Men's Fashion Shopping 0.03% 3.12x
Mobile Industry Information 0.03% 3.05x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female