Dstillery Audiences

HOBBY LOBBY

Audience Size: 502 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 502 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 1.97% 1.79x
Holiday Season Department Store Deal Shoppers 3.12% 1.72x
Homeschooling Parents 3.25% 1.71x
Holiday Season Sporting Goods Deal Shoppers 3.34% 1.68x
Holiday Season Low-Cost Retail Deal Shoppers 3.30% 1.67x
DIY Upcycle Home Project Planners 2.48% 1.63x
Photo Memory Makers 3.30% 1.61x
Kitchen & Bathroom Remodelers 1.79% 1.61x
COVID Symptoms Researchers 1.90% 1.56x
Embroidery Enthusiasts 3.43% 1.56x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 1.95% 3.91x
Old Navy 8.66% 3.11x
Maurices 7.95% 3.04x
Dressbarn 3.57% 2.85x
Lane Bryant 4.16% 2.84x
Buckle 4.76% 2.73x
The Childrens Place 5.84% 2.54x
American Eagle Outfitters 3.50% 2.38x
Carhartt 31.89% 2.33x
Eddie Bauer 1.58% 2.29x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 0.08% 3.82x
Addiction & Recovery Reference 0.08% 3.59x
Men's Fashion Shopping 0.03% 3.12x
Vegans & Animal Welfare 0.04% 3.11x
Comedy Content 0.07% 3.08x
Beach Vacations 0.05% 2.74x
Aid Groups 0.11% 2.74x
Teen Hair 0.18% 2.54x
Cosmetics Business 0.04% 2.47x
Community Planning & Transportation 0.04% 2.43x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female