Dstillery Audiences

HOBBY LOBBY

Audience Size: 25.4 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 25.4 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 2.21% 1.73x
Southeastern Voters 1.96% 1.72x
Quilting Enthusiasts 1.74% 1.69x
RC Helicopters and Drones Hobbyists 1.72% 1.67x
Texas Energy Providers 1.68% 1.67x
Retired Wealthy Assisted Living Researchers 1.32% 1.64x
Embroidery Enthusiasts 1.79% 1.62x
SEC Fans 0.57% 1.61x
Alabama Trip Planners 5.35% 1.60x
Crochet Enthusiasts 1.68% 1.58x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Gymboree.

Location Composition Index
Gymboree 0.77% 2.62x
Banana Republic 1.24% 2.53x
Brooks Brothers 1.08% 2.37x
REI 1.00% 2.02x
J. Crew 0.81% 1.97x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.32% 2.63x
Sewing, Embroidery & Quilting 0.44% 2.53x
Texas University Athletics 0.71% 2.37x
Texas News Cluster 0.99% 2.29x
Memphis News 0.16% 2.08x
Assorted Topics #11481 (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.11% 2.08x
Northern Texas Cluster 0.74% 2.05x
Consumer Rewards 0.10% 1.94x
Alabama News 1.94% 1.92x
Sewing, Embroidery & Fabrics 0.64% 1.91x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.