Dstillery Audiences

HOBBY LOBBY

Audience Size: 114.5 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 114.5 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Supply Chain Professionals.

Interest Composition Index
Supply Chain Professionals 7.69% 6.28x
Indianapolis Colts Fans 5.77% 5.90x
Kentucky Wildcats Fans 5.77% 5.77x
Tennessee Volunteers Fans 5.77% 5.59x
Social Security Researchers 11.54% 5.50x
Mercedes-Benz Vehicle Shoppers 5.77% 5.44x
Cininnati Reds Fans 5.77% 5.36x
Hanukkah Decorations Shoppers 5.77% 5.12x
Southeastern Voters 5.77% 4.08x
Luxury Athletic Footwear Shoppers 3.85% 3.98x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 10.92x
Old Navy 8.80% 8.99x
Eddie Bauer 2.58% 8.69x
Buckle 5.36% 7.71x
Belk 1.72% 7.67x
Aeropostale 4.29% 6.77x
Kate Spade 1.50% 6.71x
Zumiez 3.43% 6.51x
J. Crew 2.36% 6.49x
Mens Wearhouse 4.94% 6.17x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 0.51% 5.14x
International Travel 0.31% 5.13x
Real Estate Cluster 0.09% 3.91x
Hair & Beauty 0.08% 3.82x
Casual & Nintendo Gamers 3.85% 3.67x
Addiction & Recovery Reference 0.08% 3.59x
Alabama News 3.85% 3.38x
Pac 12 Sports 0.08% 3.34x
Computers 5.77% 3.13x
Men's Fashion Shopping 0.03% 3.12x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male