Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 360 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 0.08% | 2.95x |
| Social Distancing Content Readers | 0.12% | 2.14x |
| Smoky Mountains Trip Planners | 4.99% | 1.86x |
| South State Fair Visitors | 5.57% | 1.81x |
| Little Rock Trip Planners | 4.07% | 1.75x |
| Wisconsin County and Local Fair Visitors | 5.11% | 1.74x |
| Arkansas Razorbacks Fans | 4.32% | 1.70x |
| Shelf-Stable Food Content Readers | 0.56% | 1.67x |
| Texas State Fairs | 4.82% | 1.67x |
| Family Christmas Celebration Researchers | 4.49% | 1.66x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.44% | 9.77x |
| Belk | 1.70% | 8.46x |
| Buckle | 5.55% | 7.01x |
| Lane Bryant | 4.41% | 6.77x |
| Dressbarn | 3.59% | 6.67x |
| Old Navy | 8.40% | 6.67x |
| Levi Strauss | 0.02% | 5.67x |
| Carhartt | 34.11% | 5.58x |
| The Childrens Place | 6.55% | 5.33x |
| Journeys | 7.11% | 5.21x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 0.29% | 3.66x |
| Bird Watching | 0.12% | 3.46x |
| Pac 12 Sports | 0.08% | 3.34x |
| French News & Gossip Cluster | 0.08% | 3.17x |
| Humor & Entertainment | 0.10% | 3.16x |
| Men's Fashion Shopping | 0.03% | 3.12x |
| Cakes & Sweets | 0.42% | 3.08x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.08% | 2.82x |
| Healthcare Jobs | 0.12% | 2.72x |
| Sewing, Embroidery & Quilting | 0.37% | 2.71x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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