Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 254.3 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.48% | 2.47x |
| South State Fair Visitors | 6.35% | 1.97x |
| Holiday Season Department Store Deal Shoppers | 2.63% | 1.79x |
| Texas State Fairs | 5.05% | 1.78x |
| Smoky Mountains Trip Planners | 4.49% | 1.77x |
| Backyard Farmers | 3.67% | 1.73x |
| Quilting Enthusiasts | 3.93% | 1.70x |
| DIY Upcycle Home Project Planners | 3.20% | 1.70x |
| Puppy & Kitten Owners | 3.07% | 1.69x |
| Bird Watching Enthusiasts | 3.50% | 1.68x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 9.40x |
| Belk | 1.87% | 7.45x |
| Old Navy | 9.51% | 7.02x |
| Lane Bryant | 4.69% | 6.28x |
| Buckle | 4.75% | 6.17x |
| Maurices | 8.31% | 6.10x |
| Dressbarn | 3.98% | 5.81x |
| Eddie Bauer | 1.64% | 5.04x |
| Journeys | 5.76% | 5.01x |
| The Childrens Place | 5.64% | 4.98x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.22% | 5.43x |
| College Sports | 0.12% | 4.27x |
| Eye Health & Vision | 0.09% | 3.91x |
| Real Estate Cluster | 0.09% | 3.91x |
| Hair & Beauty | 0.08% | 3.82x |
| Custom Printing | 0.17% | 3.74x |
| Homemade Jewelry & Crafts | 0.09% | 3.66x |
| Addiction & Recovery Reference | 0.08% | 3.59x |
| Sewing, Embroidery & Quilting | 0.30% | 3.38x |
| Arthritis & Bones | 0.13% | 3.37x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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