Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 580.2 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 2.35% | 1.74x |
| Back Pain Sufferers | 1.62% | 1.63x |
| Southern Central Voters | 1.99% | 1.61x |
| Houston Activity Researchers | 1.83% | 1.60x |
| Christian Voters | 1.93% | 1.59x |
| Kitchen & Bathroom Remodelers | 1.83% | 1.56x |
| Discount Big Box Shoppers | 1.52% | 1.55x |
| Crochet Enthusiasts | 1.76% | 1.55x |
| Family Values Advocates | 1.65% | 1.54x |
| Texas Trip Planners | 2.57% | 1.54x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 2.26% | 9.83x |
| Lane Bryant | 4.90% | 8.25x |
| Dressbarn | 4.43% | 8.13x |
| Old Navy | 5.82% | 7.42x |
| Aeropostale | 3.15% | 7.08x |
| Eddie Bauer | 1.15% | 6.94x |
| Gymboree | 2.81% | 6.62x |
| Express Outlets | 0.33% | 6.55x |
| Columbia | 0.81% | 6.48x |
| Hollister | 1.47% | 6.42x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.08% | 3.56x |
| Arts & Crafts | 0.12% | 3.19x |
| Texas News Cluster | 1.23% | 2.39x |
| Networking Marketing | 0.31% | 2.19x |
| Homemade Jewelry & Crafts | 0.23% | 2.11x |
| Franchising | 0.04% | 2.11x |
| Electronic Document Assembly | 0.05% | 2.10x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.07x |
| East Texas Cluster | 0.31% | 2.06x |
| Home Decoration - Crafts & Kids | 0.19% | 1.95x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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