Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 169.9 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.30% | 3.38x |
| Big Box Store Jewelry Sale Shoppers | 0.17% | 2.81x |
| Chicago Cubs Fans | 3.55% | 2.06x |
| Smoky Mountains Trip Planners | 2.55% | 1.85x |
| Chicago Blackhawks Fans | 2.88% | 1.83x |
| Grandparents | 0.92% | 1.78x |
| Keto Recipe Researchers | 1.21% | 1.73x |
| Chicago Bears Fans | 2.88% | 1.67x |
| Cook at Home Parents | 1.46% | 1.67x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.17% | 1.66x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 7.26% | 9.30x |
| Belk | 1.38% | 9.18x |
| Dressbarn | 2.07% | 6.16x |
| Lane Bryant | 2.27% | 5.83x |
| Joe's Jeans | 0.05% | 5.44x |
| Maurices | 4.50% | 5.27x |
| Buckle | 2.81% | 5.24x |
| Carhartt | 15.53% | 4.89x |
| The Childrens Place | 2.65% | 4.79x |
| American Eagle Outfitters | 2.30% | 4.69x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Teen Hair.
| Content Affinity | Composition | Index |
| Teen Hair | 0.21% | 6.79x |
| Medical Diagnostics | 0.17% | 5.19x |
| Chicago Cluster | 3.84% | 4.02x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.90x |
| Hair & Beauty | 0.08% | 3.82x |
| Beer, Wine & Alcohol | 0.08% | 3.80x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.21% | 3.75x |
| Addiction & Recovery Reference | 0.08% | 3.59x |
| Private Aviation | 0.13% | 3.40x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.05% | 3.30x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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