Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 809 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.04% | 2.92x |
| Family Adventures Travelers | 0.04% | 1.85x |
| Texas County and Local Fair Visitors | 4.32% | 1.68x |
| Getting Off the Grid Travelers | 0.03% | 1.62x |
| North Midwest State Fair Visitors | 3.89% | 1.61x |
| South State Fair Visitors | 4.19% | 1.59x |
| Quilting Enthusiasts | 3.51% | 1.58x |
| Crochet Enthusiasts | 3.12% | 1.54x |
| Alabama Trip Planners | 4.02% | 1.51x |
| Texas State Fairs | 4.03% | 1.50x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 2.00% | 8.52x |
| Lane Bryant | 7.19% | 7.76x |
| Buckle | 7.50% | 6.70x |
| Dressbarn | 5.89% | 6.50x |
| Old Navy | 9.20% | 5.34x |
| Charlotte Russe | 4.51% | 5.33x |
| Express Outlets | 0.98% | 5.01x |
| Aeropostale | 5.15% | 4.98x |
| Zumiez | 6.49% | 4.94x |
| American Eagle Outfitters | 7.28% | 4.90x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.16% | 4.05x |
| Flower Shopping | 0.10% | 3.49x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 3.39x |
| Mississippi News | 1.30% | 2.70x |
| Local & Travel England - East Midlands | 0.04% | 2.68x |
| Texas Sporting & Outdoors Cluster | 0.04% | 2.50x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.48x |
| London Tourism & Events | 0.04% | 2.43x |
| Bowling | 0.20% | 2.32x |
| Professional Audio Visual | 0.07% | 2.31x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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