Dstillery Audiences

HOBBY LOBBY

Audience Size: 409.3 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 409.3 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.87% 2.32x
Chicago Blackhawks Fans 3.92% 2.00x
Wisconsin County and Local Fair Visitors 4.87% 1.82x
Orlando Activities Researchers 0.65% 1.81x
Mens Business Clothes Shoppers 0.95% 1.71x
Hard Seltzer Aficionados 0.55% 1.69x
Executive Travelers 0.70% 1.66x
Weight Loss Researchers 1.11% 1.64x
Chicago Cubs Fans 3.37% 1.63x
Mature Parents 2.26% 1.63x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 3.22% 6.12x
Old Navy 12.12% 4.90x
Maurices 11.71% 4.77x
Buckle 7.80% 4.52x
Dressbarn 5.03% 4.45x
Lane Bryant 6.12% 4.37x
Express Outlets 0.91% 3.99x
The Childrens Place 8.54% 3.92x
Mens Wearhouse 8.13% 3.86x
Carhartt 41.52% 3.76x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.15% 4.34x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.90x
Alaska Cluster 0.10% 3.87x
Hair & Beauty 0.08% 3.82x
Addiction & Recovery Reference 0.08% 3.59x
Ancestry & Memorial Researchers 0.10% 3.51x
Chicago Cluster 4.82% 3.49x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.05% 3.30x
Exotic Pets 0.15% 3.17x
Assorted Topics (Viral Media, Paid Traffic) 0.25% 3.14x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male