Dstillery Audiences

HOBBY LOBBY

Audience Size: 360 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 360 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 0.08% 2.95x
Social Distancing Content Readers 0.12% 2.14x
Smoky Mountains Trip Planners 4.99% 1.86x
South State Fair Visitors 5.57% 1.81x
Little Rock Trip Planners 4.07% 1.75x
Wisconsin County and Local Fair Visitors 5.11% 1.74x
Arkansas Razorbacks Fans 4.32% 1.70x
Shelf-Stable Food Content Readers 0.56% 1.67x
Texas State Fairs 4.82% 1.67x
Family Christmas Celebration Researchers 4.49% 1.66x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Maurices.

Location Composition Index
Maurices 2.44% 9.77x
Belk 1.70% 8.46x
Buckle 5.55% 7.01x
Lane Bryant 4.41% 6.77x
Dressbarn 3.59% 6.67x
Old Navy 8.40% 6.67x
Levi Strauss 0.02% 5.67x
Carhartt 34.11% 5.58x
The Childrens Place 6.55% 5.33x
Journeys 7.11% 5.21x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 0.29% 3.66x
Bird Watching 0.12% 3.46x
Pac 12 Sports 0.08% 3.34x
French News & Gossip Cluster 0.08% 3.17x
Humor & Entertainment 0.10% 3.16x
Men's Fashion Shopping 0.03% 3.12x
Cakes & Sweets 0.42% 3.08x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.08% 2.82x
Healthcare Jobs 0.12% 2.72x
Sewing, Embroidery & Quilting 0.37% 2.71x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female