Dstillery Audiences

HOBBY LOBBY

Audience Size: 818.3 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 818.3 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 4.91% 2.12x
Quilting Enthusiasts 3.88% 2.05x
North Midwest State Fair Visitors 4.74% 2.01x
Crochet Enthusiasts 4.07% 2.00x
Texas State Fairs 4.62% 1.88x
South State Fair Visitors 4.80% 1.86x
Southern Central Voters 3.92% 1.84x
Christmas Decorations Shoppers 4.06% 1.84x
Texas Trip Planners 4.48% 1.83x
RC Helicopters and Drones Hobbyists 3.73% 1.82x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 2.43% 8.93x
Buckle 8.08% 7.01x
Lane Bryant 6.47% 6.69x
Dressbarn 5.89% 6.19x
Carhartt 12.12% 5.77x
Charlotte Russe 4.73% 5.50x
Old Navy 10.63% 5.37x
Express Outlets 1.13% 5.16x
Aeropostale 6.72% 5.12x
The Childrens Place 9.75% 5.09x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.19% 5.86x
Mysticism 0.05% 4.46x
Survival Guides 0.03% 3.48x
Sewing, Embroidery & Quilting 0.53% 3.32x
Tattoos & Costumes 0.07% 3.18x
Bowling 0.26% 3.08x
Right Wing Blogs - Political Activism 0.20% 2.98x
Consumer Rewards 0.03% 2.96x
Canada Shopping - General Commerce 0.03% 2.88x
Sewing, Embroidery & Fabrics 0.80% 2.86x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female