Dstillery Audiences

HOBBY LOBBY

Audience Size: 580.2 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 580.2 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 2.35% 1.74x
Back Pain Sufferers 1.62% 1.63x
Southern Central Voters 1.99% 1.61x
Houston Activity Researchers 1.83% 1.60x
Christian Voters 1.93% 1.59x
Kitchen & Bathroom Remodelers 1.83% 1.56x
Discount Big Box Shoppers 1.52% 1.55x
Crochet Enthusiasts 1.76% 1.55x
Family Values Advocates 1.65% 1.54x
Texas Trip Planners 2.57% 1.54x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 2.26% 9.83x
Lane Bryant 4.90% 8.25x
Dressbarn 4.43% 8.13x
Old Navy 5.82% 7.42x
Aeropostale 3.15% 7.08x
Eddie Bauer 1.15% 6.94x
Gymboree 2.81% 6.62x
Express Outlets 0.33% 6.55x
Columbia 0.81% 6.48x
Hollister 1.47% 6.42x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.08% 3.56x
Arts & Crafts 0.12% 3.19x
Texas News Cluster 1.23% 2.39x
Networking Marketing 0.31% 2.19x
Homemade Jewelry & Crafts 0.23% 2.11x
Franchising 0.04% 2.11x
Electronic Document Assembly 0.05% 2.10x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.07x
East Texas Cluster 0.31% 2.06x
Home Decoration - Crafts & Kids 0.19% 1.95x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female