Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 815.1 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 3.24% | 1.76x |
| South State Fair Visitors | 4.51% | 1.70x |
| Crochet Enthusiasts | 3.27% | 1.65x |
| North Midwest State Fair Visitors | 3.66% | 1.57x |
| Iowa County and Local Fair Visitors | 3.52% | 1.56x |
| Texas County and Local Fair Visitors | 3.72% | 1.56x |
| Christmas Decorations Shoppers | 3.42% | 1.55x |
| Cabin Rental Researchers | 3.69% | 1.53x |
| Mowing Equipment Shoppers | 2.74% | 1.52x |
| Smokie Mountain Trip Planner | 3.82% | 1.51x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 2.76% | 9.47x |
| Buckle | 9.08% | 7.31x |
| Lane Bryant | 7.01% | 6.91x |
| Dressbarn | 6.22% | 6.65x |
| Carhartt | 22.13% | 6.06x |
| Old Navy | 11.90% | 5.72x |
| Charlotte Russe | 3.94% | 5.69x |
| The Childrens Place | 11.18% | 5.42x |
| Journeys | 9.62% | 5.35x |
| Aeropostale | 7.65% | 5.35x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.03% | 3.12x |
| Scotland Travel | 0.03% | 3.08x |
| Survival Guides | 0.03% | 3.03x |
| Cheerleading | 0.15% | 2.84x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.66x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 2.60x |
| Homemade Jewelry & Crafts | 0.20% | 2.52x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.44x |
| Custom Printing | 0.47% | 2.41x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.05% | 2.39x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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