Dstillery Audiences

HOBBY LOBBY

Audience Size: 247.3 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 247.3 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 1.76% 2.29x
Texas AM Aggies Fans 3.91% 2.16x
Backyard Farmers 3.99% 2.11x
Hands-On Parents 3.99% 2.09x
Grandparents 2.71% 2.07x
Architecture Enthusiasts 2.95% 2.05x
RC Helicopters and Drones Hobbyists 4.23% 2.05x
Home Design and Living Publication Readers 2.95% 2.05x
Wisconsin County and Local Fair Visitors 5.27% 2.02x
Family Tree Enthusiasts 3.19% 1.99x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Old Navy.

Location Composition Index
Old Navy 8.38% 7.85x
Belk 1.35% 7.07x
Buckle 3.44% 6.43x
Lane Bryant 3.90% 6.40x
Maurices 6.84% 6.32x
Dressbarn 3.10% 5.64x
Journeys 4.35% 5.43x
American Eagle Outfitters 2.85% 5.30x
The Childrens Place 4.37% 5.26x
Victoria's Secret 4.18% 5.16x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.24% 6.19x
Cakes & Sweets 0.40% 3.95x
Real Estate Cluster 0.09% 3.91x
Bathrooms & Plumbing 0.18% 3.89x
Hobby Vehicles 0.16% 3.80x
Healthcare - Doctors & Diagnosis 0.32% 3.73x
Unique & Personalized Fashion 0.24% 3.66x
Collectibles - Coins & Sports Cards 0.32% 3.65x
Memphis News 0.40% 3.49x
Pac 12 Sports 0.08% 3.34x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female