
Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 150.4 thousand unique devices whose actions qualify for the Hobby Lobby audience.

INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Healthy Diet Recipe Researchers.
Interest | Composition | Index |
Healthy Diet Recipe Researchers | 0.62% | 1.96x |
Wireless Headphone Researchers | 0.08% | 1.93x |
Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.31% | 1.84x |
Orthodontics Researchers | 0.56% | 1.82x |
Deal and Discount Aggregator Researchers | 1.47% | 1.72x |
Instantpot Enthusiasts | 0.70% | 1.71x |
Teachers | 1.55% | 1.69x |
Restaurant Supply Shoppers | 0.15% | 1.66x |
Teaching Resources Researchers | 2.86% | 1.62x |
College Aspirants | 1.47% | 1.60x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Old Navy.
Location | Composition | Index |
Old Navy | 6.57% | 11.93x |
Belk | 1.13% | 11.42x |
Lane Bryant | 1.74% | 7.97x |
Buckle | 3.01% | 7.93x |
Dressbarn | 2.14% | 7.89x |
Maurices | 4.72% | 7.59x |
Express Outlets | 0.47% | 6.96x |
Journeys | 3.73% | 6.83x |
Aeropostale | 2.13% | 6.07x |
Express | 2.42% | 6.00x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Science Education & Resources.
Content Affinity | Composition | Index |
Science Education & Resources | 0.23% | 3.96x |
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.90x |
Hair & Beauty | 0.08% | 3.82x |
Parenting Blogs | 0.15% | 3.78x |
Addiction & Recovery Reference | 0.08% | 3.59x |
Healthcare - Dermatology & Aging | 0.31% | 3.57x |
Vermont Cluster | 0.24% | 3.49x |
East Texas Cluster | 0.39% | 3.48x |
Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 3.45x |
China Cluster | 0.15% | 3.26x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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