Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 409.3 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.87% | 2.32x |
| Chicago Blackhawks Fans | 3.92% | 2.00x |
| Wisconsin County and Local Fair Visitors | 4.87% | 1.82x |
| Orlando Activities Researchers | 0.65% | 1.81x |
| Mens Business Clothes Shoppers | 0.95% | 1.71x |
| Hard Seltzer Aficionados | 0.55% | 1.69x |
| Executive Travelers | 0.70% | 1.66x |
| Weight Loss Researchers | 1.11% | 1.64x |
| Chicago Cubs Fans | 3.37% | 1.63x |
| Mature Parents | 2.26% | 1.63x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Curious about what else the Hobby Lobby audience is interested in?
Sign Up
APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 3.22% | 6.12x |
| Old Navy | 12.12% | 4.90x |
| Maurices | 11.71% | 4.77x |
| Buckle | 7.80% | 4.52x |
| Dressbarn | 5.03% | 4.45x |
| Lane Bryant | 6.12% | 4.37x |
| Express Outlets | 0.91% | 3.99x |
| The Childrens Place | 8.54% | 3.92x |
| Mens Wearhouse | 8.13% | 3.86x |
| Carhartt | 41.52% | 3.76x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Want to find more of the Hobby Lobby audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 0.15% | 4.34x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.90x |
| Alaska Cluster | 0.10% | 3.87x |
| Hair & Beauty | 0.08% | 3.82x |
| Addiction & Recovery Reference | 0.08% | 3.59x |
| Ancestry & Memorial Researchers | 0.10% | 3.51x |
| Chicago Cluster | 4.82% | 3.49x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.05% | 3.30x |
| Exotic Pets | 0.15% | 3.17x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.25% | 3.14x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Want to see more of the Content Affinities the Hobby Lobby audience visits?
Sign Up
DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Hobby Lobby audience?
Sign Up