Dstillery Audiences

HOBBY LOBBY

Audience Size: 815.1 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 815.1 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 3.24% 1.76x
South State Fair Visitors 4.51% 1.70x
Crochet Enthusiasts 3.27% 1.65x
North Midwest State Fair Visitors 3.66% 1.57x
Iowa County and Local Fair Visitors 3.52% 1.56x
Texas County and Local Fair Visitors 3.72% 1.56x
Christmas Decorations Shoppers 3.42% 1.55x
Cabin Rental Researchers 3.69% 1.53x
Mowing Equipment Shoppers 2.74% 1.52x
Smokie Mountain Trip Planner 3.82% 1.51x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.

Location Composition Index
Belk 2.76% 9.47x
Buckle 9.08% 7.31x
Lane Bryant 7.01% 6.91x
Dressbarn 6.22% 6.65x
Carhartt 22.13% 6.06x
Old Navy 11.90% 5.72x
Charlotte Russe 3.94% 5.69x
The Childrens Place 11.18% 5.42x
Journeys 9.62% 5.35x
Aeropostale 7.65% 5.35x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.03% 3.12x
Scotland Travel 0.03% 3.08x
Survival Guides 0.03% 3.03x
Cheerleading 0.15% 2.84x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.66x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 2.60x
Homemade Jewelry & Crafts 0.20% 2.52x
Texas Sporting & Outdoors Cluster 0.03% 2.44x
Custom Printing 0.47% 2.41x
Assorted Topics (Business Support ToolsForm Templates) 0.05% 2.39x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female