Explore the Hobby Lobby Audience
Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 932 thousand unique devices whose actions qualify for the Hobby Lobby audience.
INTERESTS
The Hobby Lobby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hobby Lobby audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.24% | 1.98x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.15% | 1.80x |
| Big Box Store Jewelry Sale Shoppers | 0.15% | 1.76x |
| Kitchen & Bathroom Remodelers | 1.38% | 1.73x |
| Homeschooling Parents | 2.49% | 1.61x |
| Texas County and Local Fair Visitors | 4.22% | 1.60x |
| Seasonal Lifestyle Blog Readers | 1.73% | 1.60x |
| DIY Upcycle Home Project Planners | 1.97% | 1.59x |
| Seasonal Recipe Blog Readers | 1.62% | 1.58x |
| SEC Fans | 3.24% | 1.56x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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APPAREL RETAILERS
The Hobby Lobby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Belk.
| Location | Composition | Index |
| Belk | 4.15% | 3.88x |
| Johnston and Murphy | 0.01% | 3.18x |
| Maurices | 14.92% | 3.15x |
| Buckle | 10.17% | 2.94x |
| Lane Bryant | 8.55% | 2.92x |
| Old Navy | 15.28% | 2.90x |
| Dressbarn | 6.87% | 2.86x |
| The Childrens Place | 11.55% | 2.58x |
| Express Outlets | 1.34% | 2.49x |
| Eddie Bauer | 3.22% | 2.47x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hobby Lobby audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.07% | 6.06x |
| Watches Retail | 0.07% | 4.66x |
| Hair & Beauty | 0.08% | 3.82x |
| Humor & Entertainment | 0.04% | 3.79x |
| Dental Health | 0.04% | 3.73x |
| Addiction & Recovery Reference | 0.08% | 3.59x |
| US Soccer | 0.09% | 3.54x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.05% | 3.30x |
| Men's Fashion Shopping | 0.03% | 3.12x |
| Mobile Industry Information | 0.03% | 3.05x |
Composition Percentage:
The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
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DEMOGRAPHICS
The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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