Dstillery Audiences

HOBBY LOBBY

Audience Size: 254.3 Thousand Devices

Explore the Hobby Lobby Audience

Below you'll find more information about the Hobby Lobby audience, broken down in different categories based on their digital and physical behaviors. These are 254.3 thousand unique devices whose actions qualify for the Hobby Lobby audience.

Dstillery Crafted Audiences

INTERESTS

The Hobby Lobby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hobby Lobby audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.48% 2.47x
South State Fair Visitors 6.35% 1.97x
Holiday Season Department Store Deal Shoppers 2.63% 1.79x
Texas State Fairs 5.05% 1.78x
Smoky Mountains Trip Planners 4.49% 1.77x
Backyard Farmers 3.67% 1.73x
Quilting Enthusiasts 3.93% 1.70x
DIY Upcycle Home Project Planners 3.20% 1.70x
Puppy & Kitten Owners 3.07% 1.69x
Bird Watching Enthusiasts 3.50% 1.68x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Interest attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hobby Lobby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hobby Lobby audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 9.40x
Belk 1.87% 7.45x
Old Navy 9.51% 7.02x
Lane Bryant 4.69% 6.28x
Buckle 4.75% 6.17x
Maurices 8.31% 6.10x
Dressbarn 3.98% 5.81x
Eddie Bauer 1.64% 5.04x
Journeys 5.76% 5.01x
The Childrens Place 5.64% 4.98x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Location attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hobby Lobby audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.22% 5.43x
College Sports 0.12% 4.27x
Eye Health & Vision 0.09% 3.91x
Real Estate Cluster 0.09% 3.91x
Hair & Beauty 0.08% 3.82x
Custom Printing 0.17% 3.74x
Homemade Jewelry & Crafts 0.09% 3.66x
Addiction & Recovery Reference 0.08% 3.59x
Sewing, Embroidery & Quilting 0.30% 3.38x
Arthritis & Bones 0.13% 3.37x
Composition Percentage: The overlap percentage between the Hobby Lobby audience and the Content Affinity attribute.
Index: A comparison of the Hobby Lobby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hobby Lobby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female