Dstillery Audiences

HOLIDAY INN

Audience Size: 346.4 Thousand Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 346.4 thousand unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.45% 2.42x
Kansas City Trip Planners 5.84% 2.06x
Mid-Atlantic Voters 3.93% 2.03x
Kansas City Royals Fans 4.61% 1.98x
Luxury Hotel Guests 3.60% 1.93x
Beauty & Skincare Buyers 4.38% 1.89x
Atlanta Trip Planners 4.16% 1.86x
Vacation Planners 3.48% 1.85x
North Midwest State Fair Visitors 4.72% 1.80x
Discount Flight Searchers 3.48% 1.80x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.

Location Composition Index
Everlane 0.11% 13.54x
Supreme 0.10% 10.65x
Topshop 0.20% 8.72x
Calvin Klein 0.27% 7.22x
Intermix 0.36% 5.91x
Uniqlo 0.82% 5.90x
Hugo Boss 1.83% 5.82x
Zara 1.32% 5.62x
Tommy Bahama 0.96% 5.58x
Club Monaco 0.56% 5.51x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is English as a Second Language.

Content Affinity Composition Index
English as a Second Language 0.34% 6.17x
Low Budget Shoppers 0.45% 6.09x
Cars, Travel & Food 0.03% 3.93x
Canada Business Cluster 0.22% 3.72x
Quebec Vacations 0.17% 3.72x
Engineering 0.22% 3.65x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 3.58x
Beer, Wine & Alcohol 0.56% 3.46x
Children's Health 0.22% 3.32x
National Parks 0.25% 3.21x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female