Dstillery Audiences

HOLIDAY INN

Audience Size: 176.6 Thousand Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 176.6 thousand unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is Softball Enthusiasts.

Interest Composition Index
Softball Enthusiasts 6.13% 1.95x
Syracuse Orange Fans 3.49% 1.81x
NCAA Football Fans 4.17% 1.79x
Big 12 Fans 4.41% 1.79x
ACC Fans 3.80% 1.78x
March Madness Enthusiasts 4.05% 1.75x
Kansas City Royals Fans 4.23% 1.70x
Verizon Wireless Customers 0.08% 1.68x
Baseball Enthusiasts 4.23% 1.67x
Volleyball Enthusiasts 5.03% 1.66x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Topshop.

Location Composition Index
Topshop 0.04% 5.23x
Tommy Bahama 0.48% 3.66x
Intermix 0.05% 3.29x
Hugo Boss 0.53% 3.12x
Bonobos 0.18% 2.92x
Joe's Jeans 0.03% 2.83x
Abercrombie & Fitch 0.12% 2.79x
Urban Outfitters 0.60% 2.79x
Brooks Brothers 0.54% 2.62x
Ralph Lauren 0.41% 2.37x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.25% 4.42x
Cars, Travel & Food 0.03% 3.93x
Southeast College Athletics 0.31% 3.81x
Smart Travel 0.25% 3.34x
Shipping & Logistics 0.05% 2.80x
Korea Cluster 0.18% 2.77x
Medical Journals 0.12% 2.77x
Canada Consumer Product Cluster 0.34% 2.59x
Career Cluster A 0.25% 2.41x
Online Mini Game Players 0.12% 2.39x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male