Explore the Holiday Inn Audience
Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 176.6 thousand unique devices whose actions qualify for the Holiday Inn audience.
INTERESTS
The Holiday Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn audience is Softball Enthusiasts.
| Interest | Composition | Index |
| Softball Enthusiasts | 6.13% | 1.95x |
| Syracuse Orange Fans | 3.49% | 1.81x |
| NCAA Football Fans | 4.17% | 1.79x |
| Big 12 Fans | 4.41% | 1.79x |
| ACC Fans | 3.80% | 1.78x |
| March Madness Enthusiasts | 4.05% | 1.75x |
| Kansas City Royals Fans | 4.23% | 1.70x |
| Verizon Wireless Customers | 0.08% | 1.68x |
| Baseball Enthusiasts | 4.23% | 1.67x |
| Volleyball Enthusiasts | 5.03% | 1.66x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 5.23x |
| Tommy Bahama | 0.48% | 3.66x |
| Intermix | 0.05% | 3.29x |
| Hugo Boss | 0.53% | 3.12x |
| Bonobos | 0.18% | 2.92x |
| Joe's Jeans | 0.03% | 2.83x |
| Abercrombie & Fitch | 0.12% | 2.79x |
| Urban Outfitters | 0.60% | 2.79x |
| Brooks Brothers | 0.54% | 2.62x |
| Ralph Lauren | 0.41% | 2.37x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.25% | 4.42x |
| Cars, Travel & Food | 0.03% | 3.93x |
| Southeast College Athletics | 0.31% | 3.81x |
| Smart Travel | 0.25% | 3.34x |
| Shipping & Logistics | 0.05% | 2.80x |
| Korea Cluster | 0.18% | 2.77x |
| Medical Journals | 0.12% | 2.77x |
| Canada Consumer Product Cluster | 0.34% | 2.59x |
| Career Cluster A | 0.25% | 2.41x |
| Online Mini Game Players | 0.12% | 2.39x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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