Explore the Holiday Inn Audience
Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 401 thousand unique devices whose actions qualify for the Holiday Inn audience.
INTERESTS
The Holiday Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn audience is Rapid City Trip Planners.
| Interest | Composition | Index |
| Rapid City Trip Planners | 2.48% | 1.83x |
| Jam Band Festival Fans | 3.56% | 1.81x |
| North Midwest State Fair Visitors | 5.24% | 1.80x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.47% | 1.75x |
| Dog Lovers | 2.01% | 1.72x |
| Hawaii Trip Planners | 2.82% | 1.71x |
| College Football Fans | 3.36% | 1.68x |
| Verizon Wireless Customers | 0.08% | 1.68x |
| Louisiana State University Tigers Fans | 2.42% | 1.63x |
| New & Expecting Parents | 1.54% | 1.62x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 2.72x |
| Bonobos | 0.57% | 2.61x |
| Tommy Bahama | 0.95% | 2.49x |
| Urban Outfitters | 2.03% | 2.47x |
| Calvin Klein | 0.14% | 2.43x |
| Brooks Brothers | 1.67% | 2.42x |
| Express Outlets | 1.00% | 2.40x |
| Free People | 1.40% | 2.39x |
| Lululemon | 2.44% | 2.38x |
| Madewell | 1.37% | 2.36x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 0.20% | 4.79x |
| Florida College Athletics | 0.20% | 4.39x |
| South Dakota Cluster | 1.28% | 4.08x |
| Cars, Travel & Food | 0.03% | 3.93x |
| Pac 12 Sports | 0.20% | 3.39x |
| Children's Learning Tools | 0.47% | 3.31x |
| Online Games for Kids | 0.13% | 3.21x |
| Korea Cluster | 0.13% | 3.07x |
| Video Content Sites | 0.10% | 3.06x |
| Personal Investment & Advisor Researchers | 0.34% | 3.04x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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