Dstillery Audiences

HOLIDAY INN

Audience Size: 1.2 Million Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.91x
Family Adventures Travelers 0.04% 1.90x
Work Hard, Play Hard Travelers 0.03% 1.80x
Nashville Trip Planners 3.15% 1.63x
South State Fair Visitors 3.86% 1.56x
Work Comes First Travelers 0.08% 1.47x
New Orleans Trip Planners 2.64% 1.47x
Chicago Bears Fans 2.64% 1.46x
Rapid City Trip Planners 2.47% 1.44x
North Midwest State Fair Visitors 3.12% 1.44x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.

Location Composition Index
Everlane 0.22% 9.57x
Supreme 0.23% 9.32x
Calvin Klein 0.69% 8.24x
Topshop 0.66% 7.54x
Anthropologie 1.59% 7.11x
Intermix 1.05% 6.51x
Bonobos 1.88% 6.31x
Levi Strauss 1.85% 6.19x
Club Monaco 1.45% 6.17x
Uniqlo 1.82% 6.03x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.03% 5.10x
Winnipeg Canada News 0.04% 4.04x
Vancouver British Columbia Research Cluster 0.05% 3.93x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.92x
Mining & Natural Resources 0.03% 3.80x
French Canadian Cluster 0.09% 3.46x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.16x
Canadian Real Estate Researcher Cluster 0.02% 3.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.98x
Upstate New York State Athletics 0.03% 2.82x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male