Dstillery Audiences

HOLIDAY INN

Audience Size: 888 Thousand Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 888 thousand unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.91x
Family Adventures Travelers 0.04% 1.90x
Work Hard, Play Hard Travelers 0.03% 1.80x
New Orleans Trip Planners 1.79% 1.58x
Jazz Festival Enthusiasts 1.84% 1.51x
Work Comes First Travelers 0.08% 1.47x
Louisiana Trip Planners 1.65% 1.40x
Cininnati Reds Fans 1.45% 1.40x
Smoky Mountains Trip Planners 1.69% 1.35x
New Orleans Pelicans Fans 1.40% 1.34x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.

Location Composition Index
Everlane 0.18% 16.24x
Club Monaco 1.35% 11.43x
Supreme 0.28% 9.80x
Levi Strauss 1.30% 9.77x
Free People 2.06% 9.68x
Hugo Boss 2.56% 9.23x
Intermix 0.92% 9.13x
Michael Kors 2.11% 8.27x
Calvin Klein 0.92% 8.10x
Kate Spade 1.75% 7.95x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.20% 2.87x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.43x
Men's Fashion Shopping 0.02% 2.33x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.22x
Ohio Universities 0.45% 2.08x
Online Learning 0.03% 1.97x
LGBTQ Advocacy 0.83% 1.87x
South Dakota Cluster 0.38% 1.85x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.68x
Farming & Agriculture 0.14% 1.68x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male