Explore the Holiday Inn Audience
Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 346.4 thousand unique devices whose actions qualify for the Holiday Inn audience.
INTERESTS
The Holiday Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.45% | 2.42x |
| Kansas City Trip Planners | 5.84% | 2.06x |
| Mid-Atlantic Voters | 3.93% | 2.03x |
| Kansas City Royals Fans | 4.61% | 1.98x |
| Luxury Hotel Guests | 3.60% | 1.93x |
| Beauty & Skincare Buyers | 4.38% | 1.89x |
| Atlanta Trip Planners | 4.16% | 1.86x |
| Vacation Planners | 3.48% | 1.85x |
| North Midwest State Fair Visitors | 4.72% | 1.80x |
| Discount Flight Searchers | 3.48% | 1.80x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 13.54x |
| Supreme | 0.10% | 10.65x |
| Topshop | 0.20% | 8.72x |
| Calvin Klein | 0.27% | 7.22x |
| Intermix | 0.36% | 5.91x |
| Uniqlo | 0.82% | 5.90x |
| Hugo Boss | 1.83% | 5.82x |
| Zara | 1.32% | 5.62x |
| Tommy Bahama | 0.96% | 5.58x |
| Club Monaco | 0.56% | 5.51x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 0.34% | 6.17x |
| Low Budget Shoppers | 0.45% | 6.09x |
| Cars, Travel & Food | 0.03% | 3.93x |
| Canada Business Cluster | 0.22% | 3.72x |
| Quebec Vacations | 0.17% | 3.72x |
| Engineering | 0.22% | 3.65x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.58x |
| Beer, Wine & Alcohol | 0.56% | 3.46x |
| Children's Health | 0.22% | 3.32x |
| National Parks | 0.25% | 3.21x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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