Dstillery Audiences

HOLIDAY INN

Audience Size: 65.1 Thousand Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 65.1 thousand unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 7.59% 2.90x
Men's Clothing Shoppers 4.22% 2.85x
New Orleans Activities Researchers 4.64% 2.78x
History Buffs 4.64% 2.77x
U.S. History Buffs 5.49% 2.73x
Texas County and Local Fair Visitors 7.59% 2.70x
Beekeeping Enthusiasts 4.22% 2.66x
Lyrics Researchers 4.64% 2.59x
Louisiana Activities Researchers 4.22% 2.55x
Family Medical Practice Journal Researchers 5.06% 2.53x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.18% 7.79x
Intermix 0.15% 6.74x
Saint Laurent Paris 0.12% 5.70x
Abercrombie & Fitch 0.25% 5.11x
Uniqlo 0.27% 4.99x
Zara 0.56% 4.96x
Patagonia 0.27% 4.86x
Free People 0.76% 4.59x
Tommy Bahama 0.66% 4.56x
Brooks Brothers 1.16% 4.52x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is Conservatives & Conspiracies.

Content Affinity Composition Index
Conservatives & Conspiracies 1.27% 5.75x
Assorted Topics (Events, Tickets, Fitness) 1.69% 5.40x
Health Issues Cluster 1.69% 4.60x
Mississippi News 2.95% 4.04x
Psychics & Horoscopes 2.11% 4.00x
Cars, Travel & Food 0.03% 3.93x
Trucking 0.84% 3.79x
Furniture Shopping 0.70% 3.69x
Charity Walks 0.50% 3.45x
Guitars & Instruments 1.27% 3.26x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male