Explore the Holiday Inn Audience
Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Holiday Inn audience.
INTERESTS
The Holiday Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 1.91x |
| Family Adventures Travelers | 0.04% | 1.90x |
| Work Hard, Play Hard Travelers | 0.03% | 1.80x |
| Work Comes First Travelers | 0.08% | 1.47x |
| Rapid City Trip Planners | 1.35% | 1.38x |
| New York City Events Researchers | 1.93% | 1.36x |
| Louisiana Trip Planners | 1.67% | 1.34x |
| Jazz Festival Enthusiasts | 1.65% | 1.34x |
| New Orleans Trip Planners | 1.65% | 1.33x |
| Arkansas Razorbacks Fans | 1.32% | 1.32x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.20% | 13.57x |
| Supreme | 0.34% | 9.87x |
| Club Monaco | 1.21% | 9.28x |
| Levi Strauss | 1.41% | 9.03x |
| Intermix | 1.03% | 8.42x |
| Hugo Boss | 3.19% | 7.67x |
| Calvin Klein | 0.97% | 7.67x |
| Free People | 2.20% | 7.45x |
| Zara | 2.74% | 7.22x |
| Kate Spade | 1.76% | 6.97x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.19% | 2.64x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.39x |
| Meeting Planning & Hotels | 0.10% | 2.37x |
| Arts & Crafts | 0.07% | 2.12x |
| South Dakota Cluster | 0.42% | 2.05x |
| Franchising | 0.04% | 1.99x |
| Mexico Travel | 0.07% | 1.98x |
| Office Furniture Design | 0.04% | 1.75x |
| Serbia & Albania Cluster | 0.04% | 1.72x |
| Farming & Agriculture | 0.15% | 1.71x |
Composition Percentage:
The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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