Dstillery Audiences

HOLIDAY INN

Audience Size: 1.2 Million Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.91x
Family Adventures Travelers 0.04% 1.90x
Work Hard, Play Hard Travelers 0.03% 1.80x
Work Comes First Travelers 0.08% 1.47x
Rapid City Trip Planners 1.35% 1.38x
New York City Events Researchers 1.93% 1.36x
Louisiana Trip Planners 1.67% 1.34x
Jazz Festival Enthusiasts 1.65% 1.34x
New Orleans Trip Planners 1.65% 1.33x
Arkansas Razorbacks Fans 1.32% 1.32x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.

Location Composition Index
Everlane 0.20% 13.57x
Supreme 0.34% 9.87x
Club Monaco 1.21% 9.28x
Levi Strauss 1.41% 9.03x
Intermix 1.03% 8.42x
Hugo Boss 3.19% 7.67x
Calvin Klein 0.97% 7.67x
Free People 2.20% 7.45x
Zara 2.74% 7.22x
Kate Spade 1.76% 6.97x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.19% 2.64x
Vancouver British Columbia Research Cluster 0.03% 2.39x
Meeting Planning & Hotels 0.10% 2.37x
Arts & Crafts 0.07% 2.12x
South Dakota Cluster 0.42% 2.05x
Franchising 0.04% 1.99x
Mexico Travel 0.07% 1.98x
Office Furniture Design 0.04% 1.75x
Serbia & Albania Cluster 0.04% 1.72x
Farming & Agriculture 0.15% 1.71x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male