Dstillery Audiences

HOLIDAY INN

Audience Size: 1.3 Million Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.91x
Family Adventures Travelers 0.04% 1.90x
Work Hard, Play Hard Travelers 0.03% 1.80x
Golf Course Researchers 0.25% 1.58x
Work Comes First Travelers 0.08% 1.47x
Minnesota Twins Fans 1.72% 1.40x
Cininnati Reds Fans 1.87% 1.40x
St. Louis Cardinals Fans 1.70% 1.39x
Nashville Trip Planners 2.24% 1.39x
Chicago Cubs Fans 1.68% 1.32x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.

Location Composition Index
Everlane 0.19% 10.45x
Supreme 0.29% 8.55x
Intermix 0.96% 7.25x
Levi Strauss 1.46% 7.14x
Calvin Klein 0.77% 6.96x
Topshop 0.30% 6.72x
Club Monaco 1.17% 6.66x
Hugo Boss 3.17% 6.58x
Zara 2.51% 6.33x
Free People 2.18% 6.24x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 6.75x
Italy Cluster 0.08% 4.22x
Texas Off-Roading 0.03% 3.75x
Upstate New York State Athletics 0.04% 3.03x
Tattoos & Costumes 0.04% 2.85x
Local & Travel England - Northern England 0.01% 2.41x
Canadian Real Estate Researcher Cluster 0.03% 2.31x
Franco-African Cluster 0.04% 2.26x
Canada Job Seekers Cluster 0.03% 2.11x
Malaya 0.02% 2.07x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male