Dstillery Audiences

HOLIDAY INN

Audience Size: 785.2 Thousand Devices

Explore the Holiday Inn Audience

Below you'll find more information about the Holiday Inn audience, broken down in different categories based on their digital and physical behaviors. These are 785.2 thousand unique devices whose actions qualify for the Holiday Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 10.82% 4.06x
Burger Enthusiast 0.08% 2.30x
Oklahoma Sooners Fans 5.43% 2.19x
Oklahoma State Cowboys Fans 4.87% 2.11x
Kansas City Trip Planners 4.59% 2.04x
Southern Central Voters 4.30% 1.97x
North Midwest State Fair Visitors 4.10% 1.88x
AT&T Wireless Customers 0.12% 1.82x
Arkansas Razorbacks Fans 3.66% 1.55x
Big 12 Fans 3.34% 1.55x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Interest attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn audience is Everlane.

Location Composition Index
Everlane 0.21% 12.36x
Supreme 0.19% 11.06x
Calvin Klein 0.63% 9.15x
Topshop 0.44% 8.31x
Intermix 0.83% 7.66x
Uniqlo 1.70% 6.80x
Joe's Jeans 0.20% 6.78x
Zara 2.62% 6.67x
Club Monaco 1.23% 6.67x
Bonobos 1.46% 6.61x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Location attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn audience is Canada Shopping - Lifestyle and Mommy Blogs.

Content Affinity Composition Index
Canada Shopping - Lifestyle and Mommy Blogs 0.16% 5.73x
Construction Apparel 0.20% 4.02x
Cars, Travel & Food 0.03% 3.93x
Canada Culture and Tourism 0.24% 3.65x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 3.58x
Psychology & Social Work 0.16% 3.43x
Bridal Fashion 0.16% 3.30x
Virginia Athletics 0.07% 3.13x
Mobile Industry Information 0.24% 3.09x
Human Resources & Employee Management 0.08% 3.03x
Composition Percentage: The overlap percentage between the Holiday Inn audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male