Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 2.6 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.59x
Getting Off the Grid Travelers 0.02% 1.46x
North Midwest State Fair Visitors 3.37% 1.44x
Arkansas Razorbacks Fans 2.89% 1.31x
South State Fair Visitors 3.29% 1.29x
Alabama Trip Planners 3.12% 1.21x
RV Owners and Upgraders 2.60% 1.20x
Rapid City Trip Planners 2.54% 1.20x
Wyoming Cowboys Fans 2.71% 1.19x
Family Halloween Party Planners 2.61% 1.19x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.60% 5.61x
Levi Strauss 1.61% 5.06x
Topshop 0.42% 5.05x
Zara 1.93% 4.44x
Joe's Jeans 0.24% 4.30x
Bonobos 1.23% 4.23x
Anthropologie 1.13% 4.20x
Club Monaco 0.93% 4.20x
Express Outlets 0.82% 4.19x
Brooks Brothers 2.43% 4.12x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 5.95x
Memphis News 0.23% 2.35x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.21x
Scientology 0.01% 2.07x
Chat Rooms 0.04% 1.98x
General Interest 0.02% 1.80x
Alternative Streaming Services 0.03% 1.78x
South Dakota Cluster 0.59% 1.68x
Motorcycle Racing Researchers 0.08% 1.60x
Auctions & Repossessions 0.10% 1.58x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male