Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 333.2 Thousand Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 333.2 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.83% 1.84x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.09% 1.71x
Sprint Customers 0.03% 1.63x
Oregon Ducks Fans 1.37% 1.63x
Fishing Equipment Shoppers 3.33% 1.58x
Kansas City Trip Planners 3.74% 1.58x
North Midwest State Fair Visitors 3.72% 1.56x
Craft Spirits Enthusiasts 0.89% 1.53x
NCAA Football Fans 2.09% 1.52x
Oregon Trip Planners 2.63% 1.52x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Maurices.

Location Composition Index
Maurices 2.94% 3.32x
Carhartt 10.99% 3.24x
Buckle 1.80% 3.23x
Mens Wearhouse 1.91% 3.15x
Forever 21 0.93% 3.10x
Kate Spade 0.39% 3.04x
The North Face 0.26% 3.01x
Lane Bryant 1.22% 3.00x
Levi Strauss 0.21% 2.99x
Express Outlets 0.24% 2.95x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 0.15% 5.87x
Alaska Cluster 0.07% 4.60x
Internet Service Provider Sites 0.05% 3.99x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 3.94x
Home Furnishings 0.04% 3.71x
Canadian Lifestyle 0.04% 3.51x
Spanish Lifestyle & Health 0.12% 3.35x
Caribbean Vacation 0.11% 3.09x
Beer, Wine & Alcohol 0.06% 2.91x
Grilling 0.05% 2.61x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male