Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 2.3 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.68% 1.56x
Cattle Industry New Readers 3.07% 1.50x
Rapid City Trip Planners 3.05% 1.45x
South State Fair Visitors 3.74% 1.41x
Outdoors Enthusiasts 3.17% 1.39x
Diesel Vehicle Shoppers 3.05% 1.38x
Hunters 3.08% 1.38x
Rodeo Enthusiasts 3.17% 1.37x
Arkansas Razorbacks Fans 3.03% 1.35x
Little Rock Trip Planners 3.27% 1.34x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 2.03% 6.12x
Topshop 0.45% 5.59x
Levi Strauss 0.94% 5.32x
Joe's Jeans 0.25% 5.24x
Supreme 0.11% 5.17x
Club Monaco 1.17% 4.97x
Zara 2.39% 4.81x
Calvin Klein 0.42% 4.79x
Bonobos 1.33% 4.67x
Everlane 0.11% 4.58x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 0.05% 7.63x
Quebec Real Estate 0.02% 4.00x
Canadian News 0.10% 3.58x
Canada Shopping - General Commerce 0.04% 3.45x
Memphis News 0.33% 3.15x
Toronto Tourism 0.02% 3.04x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 3.03x
Texas Off-Roading 0.01% 3.03x
Germany Cluster 0.04% 2.98x
Teaching Abroad 0.02% 2.93x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female