Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 198.6 Thousand Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 198.6 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 7.34% 2.54x
North Midwest State Fair Visitors 6.69% 2.53x
Beauty & Skincare Buyers 4.33% 1.89x
Western Canada Skiers and Snowboarders 2.73% 1.76x
Sailing Enthusiasts 3.30% 1.76x
Caribbean Destination Reopening Researchers 1.79% 1.75x
Southern Central Voters 4.52% 1.75x
Road Trip Planners 3.48% 1.73x
Kansas City Royals Fans 4.05% 1.72x
Travel Guide and Review Readers 2.54% 1.72x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 5.56x
Johnston and Murphy 0.01% 5.15x
Maurices 5.04% 3.59x
Abercrombie & Fitch 0.15% 3.46x
The North Face 0.46% 3.45x
Eddie Bauer 1.20% 3.31x
Brooks Brothers 0.83% 3.28x
Patagonia 0.18% 3.20x
Buckle 3.07% 3.19x
Gymboree 2.10% 3.18x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 0.47% 4.17x
Personal Finance Researchers 0.24% 4.15x
Assorted Topics (Car News, Animals, Viral Media) 0.19% 3.88x
Shopping Catalogs 0.10% 3.84x
Sewing, Embroidery & Quilting 0.28% 3.77x
Right Wing Blogs - Conspiracy Theories 0.94% 3.73x
Alaska Cluster 0.28% 3.63x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.85% 3.44x
Jokes & Riddles 0.08% 3.36x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.28% 3.30x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male