Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 450.3 Thousand Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 450.3 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.83% 1.84x
North Midwest State Fair Visitors 5.80% 1.83x
Kansas City Trip Planners 5.54% 1.80x
Big 12 Fans 4.29% 1.66x
Sprint Customers 0.03% 1.63x
Texas Longhorn Fans 4.06% 1.60x
Restaurant Supply Shoppers 0.16% 1.56x
Clemson Tigers Fans 4.32% 1.55x
Food Safety QA Professionals 3.58% 1.53x
Kansas City Royals Fans 3.98% 1.53x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.67% 2.62x
Intermix 0.05% 2.54x
Maurices 2.61% 2.47x
Columbia 0.18% 2.43x
Club Monaco 0.09% 2.32x
Topshop 0.01% 2.28x
The North Face 0.23% 2.22x
Carhartt 15.41% 2.20x
Kate Spade 0.45% 2.19x
Coach 0.68% 2.18x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 0.08% 5.94x
Children's Health 0.11% 3.99x
Jokes & Riddles 0.08% 3.36x
Illinois College Sports 0.08% 3.24x
Shopping Catalogs 0.05% 3.13x
Education Cluster 0.08% 3.03x
Networking Marketing 0.06% 3.01x
Cakes & Sweets 0.11% 2.91x
College Sports 0.08% 2.91x
Startup Investment 0.08% 2.63x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male