Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 957.4 Thousand Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 957.4 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.83% 1.84x
Sprint Customers 0.03% 1.63x
Kansas City Trip Planners 4.34% 1.62x
North Midwest State Fair Visitors 4.27% 1.52x
Arkansas Razorbacks Fans 3.40% 1.45x
Nashville Trip Planners 2.88% 1.45x
Elite Cycling Gear Shoppers 2.01% 1.44x
Travel Book Readers 1.32% 1.43x
Vacation Rental Accommodation Researchers 1.47% 1.43x
Kitchen & Bathroom Remodelers 1.54% 1.41x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Maurices.

Location Composition Index
Maurices 7.82% 2.30x
Eddie Bauer 1.95% 2.16x
Columbia 0.51% 2.12x
REI 0.85% 2.09x
The North Face 0.71% 2.06x
Buckle 4.61% 2.03x
Express Outlets 0.76% 2.02x
Carhartt 32.67% 1.96x
Patagonia 0.30% 1.96x
Ralph Lauren 1.01% 1.95x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Police Gear.

Content Affinity Composition Index
Police Gear 0.09% 5.61x
Children's Health 0.09% 4.89x
Home Remodeling 0.04% 3.97x
Beauty & Cosmetics 0.04% 3.84x
Beach Vacations 0.05% 3.77x
Nutrition & Diabetic Living 0.03% 3.68x
Eye Health & Vision 0.05% 3.13x
Shopping Catalogs 0.04% 2.79x
Food Cluster 0.07% 2.56x
Perfume, Makeup & Cosmetics 0.05% 2.55x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male