Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 345.4 Thousand Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 345.4 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.44x
Oklahoma Sooners Fans 4.06% 1.67x
South State Fair Visitors 5.07% 1.66x
Sprint Customers 0.03% 1.63x
Clemson Tigers Fans 3.52% 1.62x
North Midwest State Fair Visitors 4.53% 1.58x
Oregon County and Local Fair Visitors 4.02% 1.53x
Nashville Trip Planners 3.56% 1.51x
Flight and Hotel Shoppers 2.48% 1.50x
Tennessee Volunteers Fans 3.56% 1.49x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 4.82x
Lorna Jane 0.08% 3.95x
Maurices 4.39% 3.88x
Columbia 0.28% 3.61x
Express Outlets 0.33% 3.45x
Hugo Boss 0.38% 3.42x
REI 0.54% 3.37x
Lululemon 0.79% 3.36x
Bonobos 0.17% 3.33x
Buckle 1.82% 3.32x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.12% 5.66x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.08% 3.95x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 3.74x
College Greek Life 0.08% 3.62x
Canadian Healthcare 0.08% 3.48x
Grocery & Food Service 0.12% 3.42x
Human Resources & Employee Management 0.07% 3.35x
Real Estate Cluster 0.08% 3.31x
California Universities 0.12% 3.22x
Work Productivity 0.09% 3.03x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male