Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 728.7 Thousand Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 728.7 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 1.59% 1.43x
Xtreme Sports Fans 1.35% 1.40x
Tractor Shoppers 1.29% 1.40x
Speedway Event Enthusiasts 1.42% 1.38x
RV Shoppers 1.28% 1.36x
Arkansas Razorbacks Fans 1.43% 1.35x
Oklahoma Sooners Fans 1.59% 1.35x
Wyoming Cowboys Fans 1.44% 1.34x
GMC Vehicle Shopper 1.39% 1.33x
Kentucky Wildcats Fans 1.35% 1.32x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.26% 16.08x
Levi Strauss 0.67% 9.38x
Saint Laurent Paris 0.47% 8.37x
Zara 1.36% 8.25x
Hugo Boss 0.66% 7.25x
Zumiez 1.65% 7.02x
Club Monaco 0.63% 7.01x
Joe's Jeans 0.18% 6.91x
Urban Outfitters 1.75% 6.78x
Armani 0.89% 6.71x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.05% 2.58x
South Dakota Cluster 0.42% 2.20x
Farming & Agriculture 0.17% 2.06x
Community Planning & Transportation 0.08% 1.98x
North Dakota Cluster 0.50% 1.95x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.78x
Idaho Cluster 0.31% 1.76x
Alberta Canada Cluster 0.12% 1.74x
Retail Industry News 0.07% 1.64x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.64x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male