Explore the Holiday Inn Express Audience
Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Inn Express audience.
INTERESTS
The Holiday Inn Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn Express audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.68% | 1.56x |
| Cattle Industry New Readers | 3.07% | 1.50x |
| Rapid City Trip Planners | 3.05% | 1.45x |
| South State Fair Visitors | 3.74% | 1.41x |
| Outdoors Enthusiasts | 3.17% | 1.39x |
| Diesel Vehicle Shoppers | 3.05% | 1.38x |
| Hunters | 3.08% | 1.38x |
| Rodeo Enthusiasts | 3.17% | 1.37x |
| Arkansas Razorbacks Fans | 3.03% | 1.35x |
| Little Rock Trip Planners | 3.27% | 1.34x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.03% | 6.12x |
| Topshop | 0.45% | 5.59x |
| Levi Strauss | 0.94% | 5.32x |
| Joe's Jeans | 0.25% | 5.24x |
| Supreme | 0.11% | 5.17x |
| Club Monaco | 1.17% | 4.97x |
| Zara | 2.39% | 4.81x |
| Calvin Klein | 0.42% | 4.79x |
| Bonobos | 1.33% | 4.67x |
| Everlane | 0.11% | 4.58x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Canadian Real Estate Researcher Cluster.
| Content Affinity | Composition | Index |
| Canadian Real Estate Researcher Cluster | 0.05% | 7.63x |
| Quebec Real Estate | 0.02% | 4.00x |
| Canadian News | 0.10% | 3.58x |
| Canada Shopping - General Commerce | 0.04% | 3.45x |
| Memphis News | 0.33% | 3.15x |
| Toronto Tourism | 0.02% | 3.04x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.03x |
| Texas Off-Roading | 0.01% | 3.03x |
| Germany Cluster | 0.04% | 2.98x |
| Teaching Abroad | 0.02% | 2.93x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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