Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 1.6 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.69x
Countdown to the Beach Travelers 0.01% 1.59x
Work Comes First Travelers 0.09% 1.53x
Getting Off the Grid Travelers 0.02% 1.46x
Tractor Shoppers 1.54% 1.45x
Big 12 Fans 1.62% 1.37x
Arkansas Razorbacks Fans 1.37% 1.36x
Xtreme Sports Fans 1.49% 1.34x
Smoky Mountains Trip Planners 1.64% 1.32x
Nashville Trip Planners 1.63% 1.32x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.45% 9.42x
Levi Strauss 1.03% 7.70x
Club Monaco 0.81% 6.90x
Express Outlets 0.36% 6.55x
Everlane 0.07% 6.35x
Zara 1.98% 6.31x
Saint Laurent Paris 0.64% 6.12x
Columbia 0.79% 6.04x
Ralph Lauren 0.62% 6.03x
Zumiez 2.56% 6.02x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.86x
South Dakota Cluster 0.46% 2.23x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.01x
Alternative Streaming Services 0.04% 1.96x
Paper & Packaging 0.05% 1.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.90x
Mining & Natural Resources 0.02% 1.87x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.06% 1.84x
Greece Cluster 0.03% 1.82x
Arkansas News 0.51% 1.78x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female