Explore the Holiday Inn Express Audience
Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 957.4 thousand unique devices whose actions qualify for the Holiday Inn Express audience.
INTERESTS
The Holiday Inn Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn Express audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.83% | 1.84x |
| Sprint Customers | 0.03% | 1.63x |
| Kansas City Trip Planners | 4.34% | 1.62x |
| North Midwest State Fair Visitors | 4.27% | 1.52x |
| Arkansas Razorbacks Fans | 3.40% | 1.45x |
| Nashville Trip Planners | 2.88% | 1.45x |
| Elite Cycling Gear Shoppers | 2.01% | 1.44x |
| Travel Book Readers | 1.32% | 1.43x |
| Vacation Rental Accommodation Researchers | 1.47% | 1.43x |
| Kitchen & Bathroom Remodelers | 1.54% | 1.41x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.82% | 2.30x |
| Eddie Bauer | 1.95% | 2.16x |
| Columbia | 0.51% | 2.12x |
| REI | 0.85% | 2.09x |
| The North Face | 0.71% | 2.06x |
| Buckle | 4.61% | 2.03x |
| Express Outlets | 0.76% | 2.02x |
| Carhartt | 32.67% | 1.96x |
| Patagonia | 0.30% | 1.96x |
| Ralph Lauren | 1.01% | 1.95x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 0.09% | 5.61x |
| Children's Health | 0.09% | 4.89x |
| Home Remodeling | 0.04% | 3.97x |
| Beauty & Cosmetics | 0.04% | 3.84x |
| Beach Vacations | 0.05% | 3.77x |
| Nutrition & Diabetic Living | 0.03% | 3.68x |
| Eye Health & Vision | 0.05% | 3.13x |
| Shopping Catalogs | 0.04% | 2.79x |
| Food Cluster | 0.07% | 2.56x |
| Perfume, Makeup & Cosmetics | 0.05% | 2.55x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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