Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 2.6 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.59x
Getting Off the Grid Travelers 0.02% 1.46x
Southern Central Voters 2.16% 1.31x
Rodeo Enthusiasts 2.20% 1.29x
Rapid City Trip Planners 2.23% 1.29x
Speedway Event Enthusiasts 2.14% 1.26x
Kansas City Royals Fans 2.11% 1.26x
College Football Fans 2.55% 1.24x
Arkansas Razorbacks Fans 2.06% 1.24x
SEC Fans 1.91% 1.23x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.42% 5.84x
Levi Strauss 1.44% 5.15x
Topshop 0.30% 5.05x
Express Outlets 0.73% 4.52x
Columbia 1.09% 4.48x
Bonobos 0.92% 4.31x
Zara 1.78% 4.30x
Brooks Brothers 2.44% 4.29x
Carhartt 2.77% 4.28x
Hugo Boss 2.13% 4.19x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.29% 2.59x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.24x
Italy Cluster 0.03% 2.11x
Mid-Atlantic Beaches 0.04% 2.06x
Sports - Golf, Hunting, Fishing 0.05% 2.04x
South Dakota Cluster 0.65% 1.94x
Illinois College Sports 0.07% 1.94x
Romanian News 0.02% 1.89x
Arkansas News 0.91% 1.79x
Consumer Rewards 0.04% 1.77x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male