Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 2.5 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.59x
Getting Off the Grid Travelers 0.02% 1.46x
Arkansas Razorbacks Fans 3.07% 1.40x
North Midwest State Fair Visitors 3.15% 1.39x
SEC Fans 2.88% 1.36x
Little Rock Trip Planners 2.98% 1.35x
Big 12 Fans 2.85% 1.33x
South State Fair Visitors 3.38% 1.31x
RV Shoppers 2.70% 1.30x
NCAA Football Fans 2.59% 1.30x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.86% 5.82x
Topshop 0.45% 5.20x
Levi Strauss 1.43% 5.16x
Joe's Jeans 0.25% 5.09x
Zara 2.16% 4.60x
Calvin Klein 0.39% 4.54x
Supreme 0.11% 4.50x
Club Monaco 1.07% 4.36x
Bonobos 1.29% 4.35x
Anthropologie 1.17% 4.34x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.05% 6.94x
Environmental Conservation 0.01% 3.45x
Gadgets 0.06% 3.31x
Memphis News 0.37% 3.30x
French Education 0.02% 3.25x
Quebec Vacation Research Cluster 0.02% 3.22x
Canadian Seniors Real Estate Research Cluster 0.01% 3.16x
Home Office Products 0.04% 3.12x
Canada Tax and Finance Research Cluster 0.04% 3.10x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.99x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male