Explore the Holiday Inn Express Audience
Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 728.7 thousand unique devices whose actions qualify for the Holiday Inn Express audience.
INTERESTS
The Holiday Inn Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn Express audience is Big 12 Fans.
| Interest | Composition | Index |
| Big 12 Fans | 1.59% | 1.43x |
| Xtreme Sports Fans | 1.35% | 1.40x |
| Tractor Shoppers | 1.29% | 1.40x |
| Speedway Event Enthusiasts | 1.42% | 1.38x |
| RV Shoppers | 1.28% | 1.36x |
| Arkansas Razorbacks Fans | 1.43% | 1.35x |
| Oklahoma Sooners Fans | 1.59% | 1.35x |
| Wyoming Cowboys Fans | 1.44% | 1.34x |
| GMC Vehicle Shopper | 1.39% | 1.33x |
| Kentucky Wildcats Fans | 1.35% | 1.32x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.26% | 16.08x |
| Levi Strauss | 0.67% | 9.38x |
| Saint Laurent Paris | 0.47% | 8.37x |
| Zara | 1.36% | 8.25x |
| Hugo Boss | 0.66% | 7.25x |
| Zumiez | 1.65% | 7.02x |
| Club Monaco | 0.63% | 7.01x |
| Joe's Jeans | 0.18% | 6.91x |
| Urban Outfitters | 1.75% | 6.78x |
| Armani | 0.89% | 6.71x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn Express audience is French Canadian Cluster.
| Content Affinity | Composition | Index |
| French Canadian Cluster | 0.05% | 2.58x |
| South Dakota Cluster | 0.42% | 2.20x |
| Farming & Agriculture | 0.17% | 2.06x |
| Community Planning & Transportation | 0.08% | 1.98x |
| North Dakota Cluster | 0.50% | 1.95x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.78x |
| Idaho Cluster | 0.31% | 1.76x |
| Alberta Canada Cluster | 0.12% | 1.74x |
| Retail Industry News | 0.07% | 1.64x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.64x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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