
Explore the Holiday Inn Express Audience
Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 658.4 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

INTERESTS
The Holiday Inn Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn Express audience is Wireless Headphone Researchers.
Interest | Composition | Index |
Wireless Headphone Researchers | 0.06% | 2.27x |
Sunglasses Shoppers | 0.83% | 1.84x |
North Midwest State Fair Visitors | 4.93% | 1.74x |
Kansas City Trip Planners | 4.57% | 1.64x |
Sprint Customers | 0.03% | 1.63x |
Essential Oils Enthusiasts | 0.07% | 1.61x |
Rock Climbing Enthusiasts | 1.59% | 1.55x |
Winter Sports Destination Seekers | 1.03% | 1.51x |
Asheville Trip Planners | 1.98% | 1.48x |
Volleyball Enthusiasts | 3.81% | 1.44x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Maurices.
Location | Composition | Index |
Maurices | 10.88% | 2.39x |
Patagonia | 0.46% | 2.36x |
Express Outlets | 1.05% | 2.25x |
Eddie Bauer | 2.66% | 2.24x |
The North Face | 1.12% | 2.22x |
Columbia | 0.61% | 2.14x |
Buckle | 7.14% | 2.13x |
Ralph Lauren | 1.24% | 2.08x |
REI | 1.12% | 2.04x |
Carhartt | 40.10% | 2.03x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Cakes & Sweets.
Content Affinity | Composition | Index |
Cakes & Sweets | 0.08% | 3.55x |
Internet Service Provider Sites | 0.04% | 3.44x |
Legal Information Research Cluster | 0.22% | 3.32x |
Home Remodeling | 0.06% | 3.00x |
Unique & Personalized Fashion | 0.08% | 2.90x |
Accounting | 0.08% | 2.87x |
Parenting Blogs | 0.22% | 2.77x |
Weight Lifting Enthusiasts | 0.17% | 2.77x |
Data Centers | 0.06% | 2.63x |
Food Cluster | 0.07% | 2.56x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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