Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 2.3 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.59x
Kansas City Royals Fans 3.03% 1.57x
Arkansas Razorbacks Fans 2.89% 1.50x
Big 12 Fans 3.01% 1.49x
Getting Off the Grid Travelers 0.02% 1.46x
Southern Central Voters 2.70% 1.44x
High School Sports Researchers 2.74% 1.41x
Volleyball Enthusiasts 2.59% 1.37x
SEC Fans 2.52% 1.37x
Rapid City Trip Planners 2.56% 1.37x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.36% 5.46x
Levi Strauss 1.13% 5.26x
Topshop 0.25% 5.13x
Express Outlets 0.71% 4.59x
Columbia 1.07% 4.46x
Johnston and Murphy 2.11% 4.36x
Zara 1.96% 4.34x
Brooks Brothers 2.90% 4.29x
Belk 1.03% 4.27x
Carhartt 7.01% 4.23x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 9.13x
Handyman Tools 0.01% 6.67x
Fashion & Cosmetics 0.01% 5.08x
Barcode Site & App Users 0.01% 3.94x
Memphis News 0.48% 3.47x
South Carolina Travel 0.09% 3.43x
Winnipeg Canada News 0.06% 3.04x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 2.89x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 2.80x
Content Streamers & Downloaders 0.02% 2.65x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female