Explore the Holiday Inn Express Audience
Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Holiday Inn Express audience.
INTERESTS
The Holiday Inn Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Inn Express audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 1.69x |
| Countdown to the Beach Travelers | 0.01% | 1.59x |
| Work Comes First Travelers | 0.09% | 1.53x |
| Getting Off the Grid Travelers | 0.02% | 1.46x |
| Tractor Shoppers | 1.54% | 1.45x |
| Big 12 Fans | 1.62% | 1.37x |
| Arkansas Razorbacks Fans | 1.37% | 1.36x |
| Xtreme Sports Fans | 1.49% | 1.34x |
| Smoky Mountains Trip Planners | 1.64% | 1.32x |
| Nashville Trip Planners | 1.63% | 1.32x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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APPAREL RETAILERS
The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.45% | 9.42x |
| Levi Strauss | 1.03% | 7.70x |
| Club Monaco | 0.81% | 6.90x |
| Express Outlets | 0.36% | 6.55x |
| Everlane | 0.07% | 6.35x |
| Zara | 1.98% | 6.31x |
| Saint Laurent Paris | 0.64% | 6.12x |
| Columbia | 0.79% | 6.04x |
| Ralph Lauren | 0.62% | 6.03x |
| Zumiez | 2.56% | 6.02x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 3.86x |
| South Dakota Cluster | 0.46% | 2.23x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.01x |
| Alternative Streaming Services | 0.04% | 1.96x |
| Paper & Packaging | 0.05% | 1.96x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.90x |
| Mining & Natural Resources | 0.02% | 1.87x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.06% | 1.84x |
| Greece Cluster | 0.03% | 1.82x |
| Arkansas News | 0.51% | 1.78x |
Composition Percentage:
The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
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DEMOGRAPHICS
The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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