Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 1.6 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.44x
Pantry Recipes Researchers 0.06% 3.27x
South State Fair Visitors 5.02% 1.94x
Rapid City Trip Planners 2.90% 1.73x
North Midwest State Fair Visitors 3.73% 1.72x
Florida Gulf Coast Travel Researchers 4.18% 1.70x
Nashville Trip Planners 3.22% 1.65x
Sprint Customers 0.03% 1.63x
Smoky Mountains Trip Planners 3.28% 1.60x
Tennessee Volunteers Fans 3.28% 1.53x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.50% 6.06x
Topshop 0.28% 5.39x
Levi Strauss 0.03% 5.18x
Everlane 0.08% 5.16x
Joe's Jeans 0.15% 5.05x
Zara 1.88% 4.85x
Club Monaco 0.86% 4.77x
Intermix 0.49% 4.67x
Calvin Klein 0.31% 4.62x
Supreme 0.08% 4.51x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.06% 3.78x
Pac 12 Sports 0.10% 3.38x
Flower Shopping 0.06% 3.28x
Reproductive Health 0.16% 3.00x
Vancouver British Columbia Research Cluster 0.04% 2.85x
Farming & Agriculture 0.13% 2.76x
Sewing, Embroidery & Quilting 0.32% 2.69x
Home Decoration - Crafts & Kids 0.10% 2.66x
Networking Marketing 0.13% 2.62x
Bags & Luggage 0.19% 2.50x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female