Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 658.4 Thousand Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 658.4 thousand unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.06% 2.27x
Sunglasses Shoppers 0.83% 1.84x
North Midwest State Fair Visitors 4.93% 1.74x
Kansas City Trip Planners 4.57% 1.64x
Sprint Customers 0.03% 1.63x
Essential Oils Enthusiasts 0.07% 1.61x
Rock Climbing Enthusiasts 1.59% 1.55x
Winter Sports Destination Seekers 1.03% 1.51x
Asheville Trip Planners 1.98% 1.48x
Volleyball Enthusiasts 3.81% 1.44x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Maurices.

Location Composition Index
Maurices 10.88% 2.39x
Patagonia 0.46% 2.36x
Express Outlets 1.05% 2.25x
Eddie Bauer 2.66% 2.24x
The North Face 1.12% 2.22x
Columbia 0.61% 2.14x
Buckle 7.14% 2.13x
Ralph Lauren 1.24% 2.08x
REI 1.12% 2.04x
Carhartt 40.10% 2.03x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.08% 3.55x
Internet Service Provider Sites 0.04% 3.44x
Legal Information Research Cluster 0.22% 3.32x
Home Remodeling 0.06% 3.00x
Unique & Personalized Fashion 0.08% 2.90x
Accounting 0.08% 2.87x
Parenting Blogs 0.22% 2.77x
Weight Lifting Enthusiasts 0.17% 2.77x
Data Centers 0.06% 2.63x
Food Cluster 0.07% 2.56x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male