Dstillery Audiences

HOLIDAY INN EXPRESS

Audience Size: 2.3 Million Devices

Explore the Holiday Inn Express Audience

Below you'll find more information about the Holiday Inn Express audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Holiday Inn Express audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Inn Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Inn Express audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.59x
Mowing Equipment Shoppers 1.28% 1.47x
Getting Off the Grid Travelers 0.02% 1.46x
Farming Real Estate Researchers 0.33% 1.46x
Arkansas Razorbacks Fans 1.46% 1.44x
High School Sports Researchers 1.51% 1.44x
Rapid City Trip Planners 1.42% 1.43x
SEC Fans 1.37% 1.40x
Tractor Shoppers 1.57% 1.40x
Outdoors Enthusiasts 1.62% 1.39x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Interest attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Inn Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Inn Express audience is Uniqlo.

Location Composition Index
Uniqlo 1.39% 7.38x
Levi Strauss 1.04% 6.70x
Club Monaco 0.73% 5.66x
Express Outlets 0.55% 5.48x
Columbia 0.98% 5.34x
Zara 2.02% 5.33x
Ralph Lauren 0.75% 5.30x
Everlane 0.08% 5.30x
Brooks Brothers 2.79% 5.15x
Belk 1.19% 5.14x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Location attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Inn Express audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 0.07% 2.46x
South Dakota Cluster 0.43% 2.09x
Scientology 0.02% 2.08x
Homeschooling 0.04% 2.05x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 1.94x
East Texas Cluster 0.29% 1.82x
Idaho Cluster 0.38% 1.78x
Nebraska Cluster 0.97% 1.77x
Arkansas News 0.55% 1.73x
Networking Marketing 0.21% 1.73x
Composition Percentage: The overlap percentage between the Holiday Inn Express audience and the Content Affinity attribute.
Index: A comparison of the Holiday Inn Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Inn Express audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female