Dstillery Audiences

HOLLISTER

Audience Size: 731.3 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 731.3 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.05% 5.52x
Getting Off the Grid Travelers 0.01% 3.77x
Family Adventures Travelers 0.01% 3.46x
Essential Oils Enthusiasts 0.01% 2.79x
Readers of El Salvadoran Content 3.10% 1.71x
Readers of Honduran Content 3.02% 1.69x
Readers of Dominican Republic Content 2.98% 1.69x
Readers of Belizean Content 3.07% 1.64x
Readers of South American Content 3.24% 1.63x
Readers of Caribbean Content 3.18% 1.61x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 21.57% 34.35x
Charlotte Russe 23.23% 31.31x
Aeropostale 26.61% 29.89x
Zumiez 34.01% 27.70x
Express 29.54% 25.86x
Gymboree 19.95% 25.25x
Topshop 1.76% 24.46x
Buckle 23.84% 24.21x
American Eagle Outfitters 32.47% 23.08x
Uniqlo 6.07% 23.04x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.01% 12.11x
Fashion & Cosmetics 0.02% 12.06x
Sports - Skiing, Snowboarding 0.02% 11.90x
Golf & Boats 0.01% 10.19x
Home Décor, Furniture, & Decorating 0.02% 9.93x
Handyman Tools 0.01% 8.28x
Drawing & Animation 0.06% 6.84x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 6.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.55x
Environmental Conservation 0.01% 6.02x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male