Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 64.2 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 1.20% | 5.71x |
| Plant Based & Vegan Food Recipe Shoppers | 1.20% | 5.54x |
| Food Allergies Researchers | 1.60% | 5.03x |
| Thanksgiving Meal Planners | 2.00% | 4.54x |
| Body Detox Enthusiasts | 2.00% | 4.41x |
| Gift Card Researchers | 1.54% | 4.27x |
| Retired Government Employees | 1.20% | 4.12x |
| Egypt Trip Planners | 2.00% | 4.04x |
| Food Industry Professionals | 1.93% | 3.91x |
| Travel Guide and Review Readers | 1.60% | 3.54x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 8.94% | 102.86x |
| Charlotte Russe | 8.65% | 78.71x |
| Buckle | 30.97% | 76.73x |
| Aeropostale | 28.50% | 75.38x |
| Express | 27.63% | 63.77x |
| Forever 21 | 10.13% | 59.27x |
| Journeys | 34.39% | 58.67x |
| Victoria's Secret | 17.80% | 55.07x |
| Eddie Bauer | 4.93% | 53.48x |
| Zara | 5.19% | 52.00x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 1.93% | 8.21x |
| Indiana Finance & Business Cluster | 2.00% | 5.54x |
| Washington & Northern Virginia | 1.20% | 5.42x |
| New York City Real Estate Research Cluster | 0.47% | 4.81x |
| Poetry Fans | 1.60% | 4.27x |
| Weight Lifting Enthusiasts | 0.19% | 3.96x |
| Latin American News | 1.60% | 3.80x |
| Coupons & Family | 0.80% | 3.79x |
| Charity Walks | 0.15% | 3.73x |
| Writing Tools & Citation | 1.36% | 3.68x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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