Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 125.1 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.27% | 2.52x |
| Phoenix Suns Fans | 4.30% | 2.01x |
| Phoenix Trip Planners | 3.76% | 2.01x |
| Luxury Coupe Auto Intenders | 2.95% | 1.97x |
| Arizona Trip Planners | 4.56% | 1.96x |
| Small Business COVID-19 Relief Researchers | 0.40% | 1.87x |
| Aftermarket Accessories Shoppers | 4.30% | 1.80x |
| Hair Loss Prevention Researchers | 3.62% | 1.80x |
| Restaurant Supply Shoppers | 0.27% | 1.79x |
| Telemedicine Content Readers | 0.27% | 1.79x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 30.07% | 51.59x |
| Buckle | 23.78% | 42.93x |
| Zumiez | 32.87% | 42.77x |
| Journeys | 37.76% | 37.42x |
| Express | 29.37% | 34.81x |
| Victoria's Secret | 39.16% | 33.43x |
| American Eagle Outfitters | 16.78% | 31.63x |
| The Childrens Place | 28.67% | 28.91x |
| Coach | 11.19% | 27.76x |
| Gymboree | 14.69% | 26.80x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Mexico Travel.
| Content Affinity | Composition | Index |
| Mexico Travel | 0.08% | 5.42x |
| Beauty & Cosmetics | 0.27% | 3.80x |
| Bowling | 0.25% | 3.46x |
| Low Budget Shoppers | 0.27% | 3.41x |
| Mobile Phone Networks | 0.27% | 3.39x |
| French News & Gossip Cluster | 0.12% | 3.22x |
| Watches Retail | 0.27% | 3.17x |
| Central & South American News | 0.40% | 3.15x |
| Professional Audio Visual | 0.05% | 3.11x |
| African-American Hair | 0.40% | 3.01x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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