Dstillery Audiences

HOLLISTER

Audience Size: 947.6 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 947.6 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.59x
Readers of Belizean Content 3.47% 1.69x
Readers of El Salvadoran Content 3.25% 1.64x
Readers of South American Content 3.30% 1.64x
Readers of Mexican Content 3.39% 1.64x
Readers of Honduran Content 2.99% 1.63x
Readers of Colombian Content 3.01% 1.59x
Readers of Guatemalan Content 3.08% 1.59x
Readers of Dominican Republic Content 2.99% 1.58x
Colombia Trip Planners 3.25% 1.58x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 10.57% 29.88x
Charlotte Russe 18.89% 27.27x
Zumiez 41.27% 25.32x
Aeropostale 35.10% 24.54x
Buckle 28.83% 23.21x
Topshop 1.84% 22.24x
Gymboree 25.83% 21.63x
Express 33.57% 21.37x
Forever 21 21.09% 19.60x
Victoria's Secret 51.44% 19.34x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 5.49x
Malaya 0.03% 4.78x
Cigars 0.06% 3.31x
Bulgaria Cluster 0.02% 3.31x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.21x
Memes & Comedy 0.07% 3.19x
Vietnam Cluster 0.09% 3.08x
Spanish Lifestyle & Health 0.17% 3.04x
French Canadian Cluster 0.10% 3.03x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.02x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female