Dstillery Audiences

HOLLISTER

Audience Size: 64.2 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 64.2 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 1.20% 5.71x
Plant Based & Vegan Food Recipe Shoppers 1.20% 5.54x
Food Allergies Researchers 1.60% 5.03x
Thanksgiving Meal Planners 2.00% 4.54x
Body Detox Enthusiasts 2.00% 4.41x
Gift Card Researchers 1.54% 4.27x
Retired Government Employees 1.20% 4.12x
Egypt Trip Planners 2.00% 4.04x
Food Industry Professionals 1.93% 3.91x
Travel Guide and Review Readers 1.60% 3.54x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 8.94% 102.86x
Charlotte Russe 8.65% 78.71x
Buckle 30.97% 76.73x
Aeropostale 28.50% 75.38x
Express 27.63% 63.77x
Forever 21 10.13% 59.27x
Journeys 34.39% 58.67x
Victoria's Secret 17.80% 55.07x
Eddie Bauer 4.93% 53.48x
Zara 5.19% 52.00x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 1.93% 8.21x
Indiana Finance & Business Cluster 2.00% 5.54x
Washington & Northern Virginia 1.20% 5.42x
New York City Real Estate Research Cluster 0.47% 4.81x
Poetry Fans 1.60% 4.27x
Weight Lifting Enthusiasts 0.19% 3.96x
Latin American News 1.60% 3.80x
Coupons & Family 0.80% 3.79x
Charity Walks 0.15% 3.73x
Writing Tools & Citation 1.36% 3.68x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female