Dstillery Audiences

HOLLISTER

Audience Size: 69.2 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 69.2 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 5.00% 2.76x
Washington Skiers and Snowboarders 5.67% 2.72x
Xbox Enthusiasts 7.00% 2.58x
Nintendo Enthusiasts 6.00% 2.57x
Online Exercise Class Users 4.33% 2.57x
Oregon County and Local Fair Visitors 6.33% 2.36x
Horse Owners 4.67% 2.35x
Video Game Shoppers 6.67% 2.32x
PokemonGo Fans 5.67% 2.31x
Honda Vehicle Shoppers 5.00% 2.29x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 2.67% 61.01x
Zumiez 32.08% 43.39x
Buckle 36.71% 37.89x
Aeropostale 31.34% 36.19x
Charlotte Russe 2.44% 34.16x
Express 32.28% 32.63x
Hugo Boss 5.66% 29.81x
Gymboree 19.34% 29.21x
Journeys 41.79% 29.14x
Forever 21 13.99% 28.98x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.08% 5.42x
Woodwork 1.14% 5.31x
Maps & Navigation 0.26% 5.16x
Alberta Canada Cluster 0.68% 4.96x
New Jersey Travel Location Cluster 0.68% 3.66x
Cruise Vacations 0.67% 3.45x
Design Software 0.26% 3.38x
Math Reference 1.33% 3.33x
Parenting Blogs 0.17% 3.32x
Vancouver British Columbia Locals Cluster 1.00% 3.24x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female