Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 286.4 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Caribbean Trip Planners.
| Interest | Composition | Index |
| Caribbean Trip Planners | 2.55% | 1.91x |
| New York City Events Researchers | 2.57% | 1.90x |
| Readers of Puerto Rican Content | 2.38% | 1.88x |
| Palm Beach Trip Planners | 2.57% | 1.86x |
| Readers of Caribbean Content | 2.79% | 1.82x |
| Miami Trip Planners | 2.52% | 1.82x |
| Readers of South American Content | 2.66% | 1.79x |
| Restaurant Menu Researchers | 2.19% | 1.79x |
| Ballet Enthusiasts | 2.35% | 1.76x |
| Colombia Trip Planners | 2.71% | 1.74x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.72% | 64.65x |
| Uniqlo | 8.41% | 54.00x |
| Journeys | 22.43% | 50.61x |
| Zumiez | 20.51% | 46.53x |
| Express | 15.29% | 44.52x |
| Abercrombie & Fitch | 18.56% | 44.39x |
| Aeropostale | 17.69% | 40.99x |
| Supreme | 1.11% | 38.42x |
| Columbia | 4.91% | 37.00x |
| Zara | 10.41% | 32.72x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.37% | 3.15x |
| New York City Real Estate Research Cluster | 1.07% | 2.93x |
| New York City Family & Activity Cluster | 1.50% | 2.78x |
| Vietnam Cluster | 0.09% | 2.61x |
| Mexico Travel | 0.09% | 2.59x |
| Central & South American News | 0.22% | 2.57x |
| Luxury Sneakers | 1.17% | 2.57x |
| NYC Tourist Attractions | 1.54% | 2.56x |
| Caribbean Cluster | 0.30% | 2.55x |
| Russia Cluster | 0.11% | 2.42x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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