Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 731.3 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.05% | 5.52x |
| Getting Off the Grid Travelers | 0.01% | 3.77x |
| Family Adventures Travelers | 0.01% | 3.46x |
| Essential Oils Enthusiasts | 0.01% | 2.79x |
| Readers of El Salvadoran Content | 3.10% | 1.71x |
| Readers of Honduran Content | 3.02% | 1.69x |
| Readers of Dominican Republic Content | 2.98% | 1.69x |
| Readers of Belizean Content | 3.07% | 1.64x |
| Readers of South American Content | 3.24% | 1.63x |
| Readers of Caribbean Content | 3.18% | 1.61x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 21.57% | 34.35x |
| Charlotte Russe | 23.23% | 31.31x |
| Aeropostale | 26.61% | 29.89x |
| Zumiez | 34.01% | 27.70x |
| Express | 29.54% | 25.86x |
| Gymboree | 19.95% | 25.25x |
| Topshop | 1.76% | 24.46x |
| Buckle | 23.84% | 24.21x |
| American Eagle Outfitters | 32.47% | 23.08x |
| Uniqlo | 6.07% | 23.04x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Quebec Hunting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Quebec Hunting & Outdoors Cluster | 0.01% | 12.11x |
| Fashion & Cosmetics | 0.02% | 12.06x |
| Sports - Skiing, Snowboarding | 0.02% | 11.90x |
| Golf & Boats | 0.01% | 10.19x |
| Home Décor, Furniture, & Decorating | 0.02% | 9.93x |
| Handyman Tools | 0.01% | 8.28x |
| Drawing & Animation | 0.06% | 6.84x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 6.62x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.55x |
| Environmental Conservation | 0.01% | 6.02x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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