Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 804.3 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 3.55% | 1.78x |
| Readers of Mexican Content | 3.60% | 1.77x |
| Readers of Caribbean Content | 3.61% | 1.76x |
| Readers of Honduran Content | 3.28% | 1.72x |
| Readers of El Salvadoran Content | 3.34% | 1.71x |
| Readers of Belizean Content | 3.30% | 1.64x |
| Readers of Colombian Content | 3.15% | 1.63x |
| Miami Trip Planners | 3.60% | 1.62x |
| Readers of Panamanian Content | 3.13% | 1.61x |
| Readers of Guatemalan Content | 3.16% | 1.60x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 16.33% | 31.23x |
| Charlotte Russe | 26.60% | 28.92x |
| Aeropostale | 32.79% | 26.99x |
| Zumiez | 38.71% | 26.83x |
| Topshop | 2.17% | 24.49x |
| Buckle | 27.22% | 23.60x |
| Gymboree | 24.41% | 23.21x |
| Supreme | 0.59% | 22.92x |
| Express | 28.05% | 22.46x |
| Uniqlo | 6.64% | 21.23x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Alternative Streaming Services.
| Content Affinity | Composition | Index |
| Alternative Streaming Services | 0.04% | 3.47x |
| Turkey & Iran Cluster | 0.06% | 3.32x |
| Professional Audio Visual | 0.07% | 3.05x |
| Greece Cluster | 0.04% | 2.95x |
| Spanish Lifestyle & Health | 0.18% | 2.86x |
| Audio Clips & Sound Effects | 0.10% | 2.76x |
| Italy Cluster | 0.03% | 2.75x |
| Higher-End Fashion Brands | 0.09% | 2.68x |
| Airsoft & Paintball Equipment | 0.09% | 2.52x |
| Cuba & Mexico Media | 0.09% | 2.50x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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