Dstillery Audiences

HOLLISTER

Audience Size: 455.9 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 455.9 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.48% 1.74x
New York Trip Planners 2.83% 1.73x
Online Grocery Shoppers 2.69% 1.69x
Ballet Enthusiasts 2.38% 1.69x
Readers of South American Content 2.21% 1.58x
Caribbean Trip Planners 2.29% 1.55x
Readers of Belizean Content 2.01% 1.53x
New York Mets Fans 1.56% 1.52x
Colombia Trip Planners 2.17% 1.51x
New York Rangers Fans 1.53% 1.49x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Everlane.

Location Composition Index
Everlane 0.58% 40.37x
Abercrombie & Fitch 17.62% 37.72x
Express 14.47% 35.38x
Zumiez 23.30% 35.34x
Journeys 20.28% 35.21x
Uniqlo 6.32% 34.07x
Aeropostale 14.10% 31.88x
Columbia 5.53% 31.07x
Buckle 8.72% 29.24x
Charlotte Russe 9.24% 29.03x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.16% 3.60x
New York City Real Estate Research Cluster 1.32% 2.92x
Airsoft & Paintball Equipment 0.10% 2.81x
New York City Education & News Cluster 1.29% 2.76x
New York City Family & Activity Cluster 1.71% 2.70x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 2.57x
Hudson Valley New York Media 0.76% 2.46x
Law School Research Cluster 0.08% 2.43x
K-Pop 0.31% 2.41x
Perfume, Makeup & Cosmetics 0.18% 2.37x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male