Dstillery Audiences

HOLLISTER

Audience Size: 102.8 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 102.8 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 3.03% 1.90x
Ride Share Drivers 2.93% 1.90x
Wine Lovers 3.34% 1.89x
Gift Givers 2.63% 1.87x
Washington Skiers and Snowboarders 3.03% 1.80x
Rowing Enthusiasts 2.63% 1.79x
College Matching Resource Readers 4.75% 1.77x
Phoenix Trip Planners 3.64% 1.76x
Luxury Watch Shoppers 2.63% 1.74x
Detroit Trip Planners 3.74% 1.73x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 3.39% 75.72x
Zumiez 32.12% 59.80x
Buckle 34.33% 50.96x
Aeropostale 30.28% 49.66x
Express 29.77% 42.59x
Journeys 37.57% 37.43x
Victoria's Secret 35.52% 35.18x
Saint Laurent Paris 0.59% 35.09x
Gymboree 17.28% 33.62x
Forever 21 12.27% 32.53x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.51% 5.52x
Mexico Travel 0.08% 5.42x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.30% 5.31x
Startup Investment 0.30% 4.35x
New York City Education & News Cluster 0.40% 4.15x
Anime 0.81% 3.84x
Beauty & Cosmetics 0.27% 3.80x
Low Budget Shoppers 0.27% 3.41x
Assorted Topics (Car News, Animals, Viral Media) 0.20% 3.28x
French News & Gossip Cluster 0.12% 3.22x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female