Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 166.6 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Romance Movie and TV enthusiasts.
| Interest | Composition | Index |
| Romance Movie and TV enthusiasts | 4.06% | 1.95x |
| Readers of Hispanic Content | 2.69% | 1.89x |
| Readers of Korean Content | 5.56% | 1.84x |
| College Aspirants | 4.25% | 1.83x |
| French Language Learners | 4.38% | 1.82x |
| Drawing Enthusiasts | 5.38% | 1.79x |
| Teen Girl Clothing Shoppers | 5.88% | 1.79x |
| Streaming Music Enthusiasts | 5.31% | 1.73x |
| Spanish Language Learners | 3.00% | 1.72x |
| Readers of South American Content | 3.50% | 1.71x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 2.85% | 67.90x |
| Zumiez | 28.14% | 47.90x |
| Buckle | 30.54% | 40.40x |
| Aeropostale | 26.38% | 40.19x |
| Express | 26.96% | 34.97x |
| Charlotte Russe | 1.95% | 34.07x |
| Journeys | 35.94% | 32.96x |
| Victoria's Secret | 36.44% | 31.71x |
| Gymboree | 16.42% | 29.95x |
| Forever 21 | 12.46% | 29.04x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Mexico Travel.
| Content Affinity | Composition | Index |
| Mexico Travel | 0.08% | 5.42x |
| Pac 12 Sports | 0.38% | 5.40x |
| Maps & Navigation | 0.26% | 5.16x |
| Internet Service Provider Sites | 0.12% | 3.50x |
| Peru Media | 0.25% | 3.33x |
| Parenting Blogs | 0.17% | 3.32x |
| Aid Groups | 0.12% | 3.29x |
| Central & South American News | 0.19% | 3.27x |
| Poland Cluster | 0.12% | 3.21x |
| Philippines News | 0.56% | 3.17x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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