Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 455.9 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.48% | 1.74x |
| New York Trip Planners | 2.83% | 1.73x |
| Online Grocery Shoppers | 2.69% | 1.69x |
| Ballet Enthusiasts | 2.38% | 1.69x |
| Readers of South American Content | 2.21% | 1.58x |
| Caribbean Trip Planners | 2.29% | 1.55x |
| Readers of Belizean Content | 2.01% | 1.53x |
| New York Mets Fans | 1.56% | 1.52x |
| Colombia Trip Planners | 2.17% | 1.51x |
| New York Rangers Fans | 1.53% | 1.49x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.58% | 40.37x |
| Abercrombie & Fitch | 17.62% | 37.72x |
| Express | 14.47% | 35.38x |
| Zumiez | 23.30% | 35.34x |
| Journeys | 20.28% | 35.21x |
| Uniqlo | 6.32% | 34.07x |
| Aeropostale | 14.10% | 31.88x |
| Columbia | 5.53% | 31.07x |
| Buckle | 8.72% | 29.24x |
| Charlotte Russe | 9.24% | 29.03x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.16% | 3.60x |
| New York City Real Estate Research Cluster | 1.32% | 2.92x |
| Airsoft & Paintball Equipment | 0.10% | 2.81x |
| New York City Education & News Cluster | 1.29% | 2.76x |
| New York City Family & Activity Cluster | 1.71% | 2.70x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.08% | 2.57x |
| Hudson Valley New York Media | 0.76% | 2.46x |
| Law School Research Cluster | 0.08% | 2.43x |
| K-Pop | 0.31% | 2.41x |
| Perfume, Makeup & Cosmetics | 0.18% | 2.37x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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