Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 102.8 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Home Interior Design Enthusiasts.
| Interest | Composition | Index |
| Home Interior Design Enthusiasts | 3.03% | 1.90x |
| Ride Share Drivers | 2.93% | 1.90x |
| Wine Lovers | 3.34% | 1.89x |
| Gift Givers | 2.63% | 1.87x |
| Washington Skiers and Snowboarders | 3.03% | 1.80x |
| Rowing Enthusiasts | 2.63% | 1.79x |
| College Matching Resource Readers | 4.75% | 1.77x |
| Phoenix Trip Planners | 3.64% | 1.76x |
| Luxury Watch Shoppers | 2.63% | 1.74x |
| Detroit Trip Planners | 3.74% | 1.73x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 3.39% | 75.72x |
| Zumiez | 32.12% | 59.80x |
| Buckle | 34.33% | 50.96x |
| Aeropostale | 30.28% | 49.66x |
| Express | 29.77% | 42.59x |
| Journeys | 37.57% | 37.43x |
| Victoria's Secret | 35.52% | 35.18x |
| Saint Laurent Paris | 0.59% | 35.09x |
| Gymboree | 17.28% | 33.62x |
| Forever 21 | 12.27% | 32.53x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.51% | 5.52x |
| Mexico Travel | 0.08% | 5.42x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.30% | 5.31x |
| Startup Investment | 0.30% | 4.35x |
| New York City Education & News Cluster | 0.40% | 4.15x |
| Anime | 0.81% | 3.84x |
| Beauty & Cosmetics | 0.27% | 3.80x |
| Low Budget Shoppers | 0.27% | 3.41x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.20% | 3.28x |
| French News & Gossip Cluster | 0.12% | 3.22x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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