Dstillery Audiences

HOLLISTER

Audience Size: 98.1 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 98.1 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 1.38% 2.38x
Indie Coffee Shoppers 1.78% 2.28x
Food Allergies Researchers 1.19% 2.17x
Michigan County and Local Fair Visitors 5.24% 2.13x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 0.59% 2.02x
Orlando Activities Researchers 0.20% 1.95x
Wellness Enthusiasts 0.49% 1.92x
Makeup Researchers 1.29% 1.88x
Pre-Measured Grocery Shoppers 0.89% 1.82x
Pantry Recipes Researchers 0.59% 1.81x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 5.35% 77.57x
Buckle 31.19% 56.72x
Charlotte Russe 4.92% 56.08x
Aeropostale 27.93% 55.02x
Express 27.68% 47.81x
Journeys 36.70% 45.41x
Victoria's Secret 35.07% 44.57x
Forever 21 12.17% 41.01x
Zumiez 27.88% 40.40x
The Childrens Place 22.01% 38.16x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 0.19% 3.96x
Golf Travel & Gear 0.69% 3.41x
Caribbean Vacation 0.16% 3.33x
Back & Spine 0.20% 3.26x
Professional Audio Visual 0.05% 3.11x
Assorted Topics (Freebies, Gardens, Jewelry) 0.30% 3.11x
Apple Blogs & Hacks 0.52% 2.96x
Peru Media 0.20% 2.95x
DIY Decoration & Furniture 0.20% 2.94x
Canada Shopping - General Commerce 0.03% 2.87x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male