Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 336 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 2.55% | 1.92x |
| Restaurant Researchers | 1.61% | 1.84x |
| Hard Seltzer Aficionados | 1.14% | 1.79x |
| Executive Travelers | 1.35% | 1.77x |
| Action Figure and Collectibles Shoppers | 4.00% | 1.77x |
| Readers of Muslim Content | 2.44% | 1.76x |
| Readers of Korean Content | 4.99% | 1.71x |
| Los Angeles Trip Planners | 2.86% | 1.70x |
| San Diego Trip Planners | 2.81% | 1.70x |
| Comedy Fans | 2.18% | 1.69x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 3.23% | 22.83x |
| Zumiez | 29.56% | 16.49x |
| Aeropostale | 29.24% | 14.77x |
| Buckle | 32.02% | 13.98x |
| Express | 30.36% | 13.29x |
| Journeys | 40.46% | 12.54x |
| Victoria's Secret | 41.55% | 12.06x |
| Charlotte Russe | 2.02% | 12.01x |
| Gymboree | 20.26% | 11.80x |
| Forever 21 | 15.58% | 11.41x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Mexico Travel.
| Content Affinity | Composition | Index |
| Mexico Travel | 0.08% | 5.42x |
| Healthcare - Doctors & Diagnosis | 0.15% | 4.01x |
| Cakes & Sweets | 0.10% | 3.87x |
| Unique & Personalized Fashion | 0.10% | 3.78x |
| Painting & Renovation | 0.10% | 3.71x |
| Accounting | 0.10% | 3.38x |
| Online Arcade Games | 0.57% | 3.29x |
| Professional Audio Visual | 0.05% | 3.11x |
| Diet & Weight Loss | 0.12% | 3.00x |
| Canada Shopping - General Commerce | 0.03% | 2.87x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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