Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 803.2 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Fragrance Shoppers.
| Interest | Composition | Index |
| Fragrance Shoppers | 3.61% | 1.67x |
| Readers of South American Content | 3.45% | 1.66x |
| Readers of Belizean Content | 3.66% | 1.60x |
| Readers of Dominican Republic Content | 3.24% | 1.54x |
| Readers of Honduran Content | 3.40% | 1.53x |
| Palm Beach Trip Planners | 3.19% | 1.53x |
| Readers of Caribbean Content | 3.24% | 1.53x |
| Cricket Enthusiasts | 2.44% | 1.52x |
| Santa Cruz Trip Planners | 3.63% | 1.45x |
| Readers of Colombian Content | 3.04% | 1.45x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 6.15% | 33.00x |
| Charlotte Russe | 14.20% | 29.36x |
| Zumiez | 40.93% | 27.05x |
| Aeropostale | 34.49% | 25.91x |
| Buckle | 29.59% | 24.90x |
| Gymboree | 24.79% | 23.02x |
| Express | 32.63% | 22.60x |
| Topshop | 1.52% | 22.46x |
| Forever 21 | 20.41% | 20.97x |
| Journeys | 37.80% | 20.35x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Mexico Travel.
| Content Affinity | Composition | Index |
| Mexico Travel | 0.13% | 9.08x |
| Turkey & Iran Cluster | 0.10% | 5.93x |
| Higher-End Fashion Brands | 0.08% | 4.01x |
| French Canadian Cluster | 0.13% | 4.01x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 3.70x |
| Cigars | 0.05% | 3.65x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.13% | 3.54x |
| Nutrition & Diabetic Living | 0.13% | 3.04x |
| Professional Audio Visual | 0.05% | 2.96x |
| Canada Shopping - General Commerce | 0.03% | 2.87x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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