Dstillery Audiences

HOLLISTER

Audience Size: 61.7 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 61.7 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.43% 2.00x
Drug Store Shoppers 2.65% 1.76x
Telemedicine Content Readers 1.28% 1.74x
Fast Fashion Shoppers 2.56% 1.70x
Fort Lauderdale Trip Planners 3.42% 1.64x
Readers of Puerto Rican Content 3.16% 1.64x
New York City Events Researchers 1.79% 1.63x
Sightseeing Travelers 2.74% 1.62x
Detroit Trip Planners 2.99% 1.62x
Arizona Trip Planners 3.76% 1.61x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 3.28% 66.48x
Zumiez 31.93% 44.70x
Buckle 35.07% 39.54x
Aeropostale 30.84% 37.54x
Express 32.60% 34.68x
Journeys 40.76% 30.45x
Forever 21 14.04% 29.80x
Victoria's Secret 39.94% 29.60x
Charlotte Russe 2.12% 29.52x
Gymboree 19.64% 29.27x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.08% 5.42x
Maps & Navigation 0.26% 5.16x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.51% 3.92x
Historical Information - Museums & Libraries 0.17% 3.51x
Design Software 0.26% 3.38x
Parenting Blogs 0.17% 3.32x
Collectibles - Coins & Sports Cards 0.17% 3.12x
Professional Audio Visual 0.05% 3.11x
Startup Investment 0.19% 3.03x
Private Aviation 0.34% 3.00x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male