Dstillery Audiences

HOLLISTER

Audience Size: 286.4 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 286.4 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 2.55% 1.91x
New York City Events Researchers 2.57% 1.90x
Readers of Puerto Rican Content 2.38% 1.88x
Palm Beach Trip Planners 2.57% 1.86x
Readers of Caribbean Content 2.79% 1.82x
Miami Trip Planners 2.52% 1.82x
Readers of South American Content 2.66% 1.79x
Restaurant Menu Researchers 2.19% 1.79x
Ballet Enthusiasts 2.35% 1.76x
Colombia Trip Planners 2.71% 1.74x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Everlane.

Location Composition Index
Everlane 0.72% 64.65x
Uniqlo 8.41% 54.00x
Journeys 22.43% 50.61x
Zumiez 20.51% 46.53x
Express 15.29% 44.52x
Abercrombie & Fitch 18.56% 44.39x
Aeropostale 17.69% 40.99x
Supreme 1.11% 38.42x
Columbia 4.91% 37.00x
Zara 10.41% 32.72x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.37% 3.15x
New York City Real Estate Research Cluster 1.07% 2.93x
New York City Family & Activity Cluster 1.50% 2.78x
Vietnam Cluster 0.09% 2.61x
Mexico Travel 0.09% 2.59x
Central & South American News 0.22% 2.57x
Luxury Sneakers 1.17% 2.57x
NYC Tourist Attractions 1.54% 2.56x
Caribbean Cluster 0.30% 2.55x
Russia Cluster 0.11% 2.42x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male