Dstillery Audiences

HOLLISTER

Audience Size: 803.2 Thousand Devices

Explore the Hollister Audience

Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 803.2 thousand unique devices whose actions qualify for the Hollister audience.

Dstillery Crafted Audiences

INTERESTS

The Hollister audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hollister audience is Fragrance Shoppers.

Interest Composition Index
Fragrance Shoppers 3.61% 1.67x
Readers of South American Content 3.45% 1.66x
Readers of Belizean Content 3.66% 1.60x
Readers of Dominican Republic Content 3.24% 1.54x
Readers of Honduran Content 3.40% 1.53x
Palm Beach Trip Planners 3.19% 1.53x
Readers of Caribbean Content 3.24% 1.53x
Cricket Enthusiasts 2.44% 1.52x
Santa Cruz Trip Planners 3.63% 1.45x
Readers of Colombian Content 3.04% 1.45x
Composition Percentage: The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hollister audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 6.15% 33.00x
Charlotte Russe 14.20% 29.36x
Zumiez 40.93% 27.05x
Aeropostale 34.49% 25.91x
Buckle 29.59% 24.90x
Gymboree 24.79% 23.02x
Express 32.63% 22.60x
Topshop 1.52% 22.46x
Forever 21 20.41% 20.97x
Journeys 37.80% 20.35x
Composition Percentage: The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hollister audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.13% 9.08x
Turkey & Iran Cluster 0.10% 5.93x
Higher-End Fashion Brands 0.08% 4.01x
French Canadian Cluster 0.13% 4.01x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 3.70x
Cigars 0.05% 3.65x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 3.54x
Nutrition & Diabetic Living 0.13% 3.04x
Professional Audio Visual 0.05% 2.96x
Canada Shopping - General Commerce 0.03% 2.87x
Composition Percentage: The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male