Explore the Hollister Audience
Below you'll find more information about the Hollister audience, broken down in different categories based on their digital and physical behaviors. These are 286.7 thousand unique devices whose actions qualify for the Hollister audience.
INTERESTS
The Hollister audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hollister audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.35% | 2.09x |
| Hard Rock Hotel & Casino Trip Planners | 4.18% | 1.91x |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 1.90x |
| Readers of Caribbean Content | 3.04% | 1.66x |
| Alternative Medicine Enthusiasts | 1.89% | 1.60x |
| Mobile Phone Purchase Intenders | 3.04% | 1.60x |
| Modern Art Museum Researchers | 0.90% | 1.59x |
| Shapewear & Leggings Shoppers | 2.46% | 1.58x |
| Reggaeton Fans | 3.53% | 1.58x |
| Chelsea Fans | 3.61% | 1.55x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Interest attribute.
Index: A comparison of the Hollister audience to the internet population.
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APPAREL RETAILERS
The Hollister audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hollister audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 3.33% | 17.58x |
| Zumiez | 30.01% | 12.13x |
| Aeropostale | 31.57% | 11.04x |
| Express | 33.33% | 10.27x |
| Buckle | 33.96% | 10.15x |
| Journeys | 43.99% | 9.58x |
| Gymboree | 21.83% | 9.36x |
| Charlotte Russe | 2.22% | 9.25x |
| Saint Laurent Paris | 0.91% | 9.16x |
| Victoria's Secret | 44.91% | 9.13x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Location attribute.
Index: A comparison of the Hollister audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hollister audience is Teen Hair.
| Content Affinity | Composition | Index |
| Teen Hair | 0.33% | 6.23x |
| Spanish Lifestyle & Health | 0.20% | 5.11x |
| Travel, Food, Fashion & Fitness | 0.16% | 3.26x |
| Professional Audio Visual | 0.05% | 3.11x |
| Spanish Health & Wellness | 0.14% | 3.00x |
| Canada Shopping - General Commerce | 0.03% | 2.87x |
| Peru Media | 0.16% | 2.81x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.11% | 2.75x |
| School Curriculum | 0.14% | 2.68x |
| Instagram Management | 0.04% | 2.63x |
Composition Percentage:
The overlap percentage between the Hollister audience and the Content Affinity attribute.
Index: A comparison of the Hollister audience to the internet population.
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DEMOGRAPHICS
The Hollister audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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