Dstillery Audiences

HOME DEPOT

Audience Size: 1.8 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Contractors & Construction Professionals.

Interest Composition Index
Contractors & Construction Professionals 3.68% 2.06x
DIYers 3.50% 2.01x
Power Tools Shoppers 4.38% 1.97x
Kitchen and Bath Professionals 3.91% 1.97x
Plumbers 3.59% 1.91x
Telluride Trip Planners 3.30% 1.85x
RV Shoppers 4.09% 1.84x
Billiards Enthusiasts 4.34% 1.82x
Airstream Enthusiasts 3.78% 1.81x
Country Home Decorators 3.07% 1.80x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Maurices.

Location Composition Index
Maurices 0.22% 5.36x
Abercrombie & Fitch 0.49% 5.21x
REI 1.32% 5.20x
Dressbarn 3.74% 5.14x
Lane Bryant 4.35% 5.06x
Carhartt 26.50% 4.93x
Old Navy 8.29% 4.79x
Gymboree 4.42% 4.66x
Tommy Bahama 1.50% 4.59x
Charlotte Russe 1.33% 4.58x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.05% 4.32x
Romanian News 0.05% 4.19x
Home Decoration - Crafts & Kids 0.13% 3.20x
Home Improvement Contractor 0.02% 3.16x
Italy Cluster 0.04% 3.04x
Greece Cluster 0.04% 3.04x
Gadgets 0.04% 2.96x
Canada Shopping - General Commerce 0.02% 2.85x
Canadian Lifestyle 0.04% 2.71x
Poland Cluster 0.13% 2.66x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male