Dstillery Audiences

HOME DEPOT

Audience Size: 2.7 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Los Angeles Lakers Fans.

Interest Composition Index
Los Angeles Lakers Fans 0.04% 1.81x
Contractors & Construction Professionals 1.34% 1.70x
Kitchen and Bath Professionals 1.72% 1.56x
Flooring Shoppers 1.20% 1.49x
New Homeowners 1.50% 1.44x
DIYers 2.80% 1.44x
Major Appliance Shoppers 1.21% 1.43x
Airstream Enthusiasts 1.31% 1.43x
Billiards Enthusiasts 1.61% 1.42x
Hardware Shoppers 0.89% 1.39x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Michael Kors.

Location Composition Index
Michael Kors 0.33% 2.75x
Gymboree 0.77% 2.56x
LL Bean 0.11% 2.30x
Brooks Brothers 1.06% 2.29x
Free People 0.07% 2.27x
REI 1.03% 2.22x
J. Crew 0.94% 2.20x
Club Monaco 0.23% 2.15x
Carhartt 0.23% 2.11x
Lululemon 0.15% 2.11x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.09% 2.18x
Home Remodeling 0.28% 2.16x
Woodwork 0.55% 2.11x
Home Office Products 0.04% 2.11x
Lighting & Power 0.18% 2.02x
France Online Music & Quiz Content Cluster 0.01% 1.99x
Home Remodeling 0.59% 1.97x
Bathrooms & Plumbing 0.29% 1.96x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.03% 1.86x
Painting & Renovation 0.33% 1.82x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999