Dstillery Audiences

HOME DEPOT

Audience Size: 1.7 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.08% 1.90x
DIYers 1.89% 1.81x
Kitchen Stove Shoppers 1.41% 1.74x
Home Heating and Cooling Researchers 1.73% 1.74x
Power Tools Shoppers 2.85% 1.73x
Home DIY Enthusiasts 1.18% 1.67x
Contractors & Construction Professionals 2.16% 1.63x
Electric Vehicle Shoppers 2.87% 1.62x
Kitchen and Bath Professionals 2.20% 1.61x
DIY Upcycle Home Project Planners 1.94% 1.60x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 1.44% 2.54x
Lorna Jane 0.41% 2.30x
Joe's Jeans 0.10% 2.29x
Columbia 0.73% 2.27x
Patagonia 0.45% 2.27x
Tommy Bahama 0.99% 2.13x
Express Outlets 1.12% 2.09x
LL Bean 0.47% 2.07x
Lane Bryant 6.04% 2.07x
Mens Wearhouse 8.67% 2.06x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 0.03% 5.94x
Women Shoppers 0.03% 4.09x
Action Sports 0.03% 3.91x
Shoes & Accessories 0.02% 3.85x
Vietnam Cluster 0.06% 3.51x
Marketing Professionals 0.02% 3.41x
Bulgaria Cluster 0.03% 3.29x
Nepal News 0.02% 3.23x
Minnesota Community Business Cluster 0.07% 3.09x
Hipster Clothing 0.02% 3.08x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male