Dstillery Audiences

HOME DEPOT

Audience Size: 870.7 Thousand Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 870.7 thousand unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 1.90% 1.57x
Florida Trip Planners 2.60% 1.53x
Palm Beach Trip Planners 2.73% 1.49x
Painting Hobbyist 3.20% 1.45x
Volvo Vehicle Shoppers 1.52% 1.45x
Contractors & Construction Professionals 1.94% 1.45x
Kitchen and Bath Professionals 2.10% 1.43x
Texas Activity Researchers 0.81% 1.42x
LED Lighting Shoppers 1.61% 1.41x
Truck Shoppers 2.60% 1.41x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 1.08% 3.86x
Lorna Jane 0.28% 3.60x
Columbia 0.49% 3.58x
Abercrombie & Fitch 0.30% 3.42x
Calvin Klein 0.11% 3.37x
Dressbarn 3.60% 3.34x
Express Outlets 0.72% 3.33x
Lane Bryant 4.39% 3.31x
Mens Wearhouse 6.61% 3.29x
Tommy Bahama 0.72% 3.27x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Painting & Renovation.

Content Affinity Composition Index
Painting & Renovation 0.07% 5.49x
Furniture & Home Improvement 0.05% 4.35x
Police Gear 0.03% 3.59x
Spam Call Number Searchers 0.05% 3.42x
Medical & Pharmaceutical Scholarship 0.03% 3.29x
Hipster Clothing 0.02% 3.08x
Chef & Restaurant Resources 0.03% 2.97x
Corporate Employment Pages 0.03% 2.97x
Vitamin Shoppers 0.03% 2.89x
Canada Shopping - General Commerce 0.02% 2.85x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male