Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 3.12% | 1.64x |
| DIYers | 3.48% | 1.63x |
| Home DIY Enthusiasts | 2.66% | 1.56x |
| Space Travel Enthusiasts | 3.71% | 1.53x |
| Small Business Administration Cares Act Researchers | 1.76% | 1.52x |
| Power Tools Shoppers | 3.73% | 1.51x |
| Kitchen & Bathroom Remodelers | 2.87% | 1.49x |
| Electric Vehicle Shoppers | 2.88% | 1.48x |
| New Homeowners | 3.23% | 1.48x |
| Commercial Contractors & Designers | 2.64% | 1.48x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 4.60x |
| REI | 0.71% | 4.50x |
| Lorna Jane | 0.08% | 4.35x |
| LL Bean | 0.17% | 4.13x |
| Express Outlets | 0.38% | 4.02x |
| Dressbarn | 2.21% | 4.02x |
| Mens Wearhouse | 3.87% | 4.00x |
| Joe's Jeans | 0.02% | 3.99x |
| Lane Bryant | 2.43% | 3.99x |
| Columbia | 0.29% | 3.94x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.04% | 3.75x |
| Alternative Movie Streaming | 0.02% | 3.60x |
| Beach & Intimate Wear | 0.04% | 3.32x |
| Mexico Travel | 0.02% | 3.32x |
| Motorcycle Racing Researchers | 0.19% | 3.18x |
| Canada Shopping - General Commerce | 0.02% | 2.85x |
| Hipster Clothing | 0.02% | 2.79x |
| Online Media Converters | 0.10% | 2.75x |
| Consumer Rewards | 0.02% | 2.69x |
| Senior Care | 0.02% | 2.62x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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