Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 439.3 thousand unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is F1 Racing Enthusiasts.
| Interest | Composition | Index |
| F1 Racing Enthusiasts | 3.65% | 2.94x |
| Software Directory Researchers | 3.12% | 2.91x |
| Enterprise Field Services Researchers | 2.60% | 2.80x |
| 2020 Holiday Season Sale News Researchers | 1.56% | 2.78x |
| Turkey Trip Planners | 2.60% | 2.57x |
| Classic Rock Fans | 2.08% | 2.53x |
| Architecture Enthusiasts | 2.08% | 2.51x |
| South West State Fair Visitors | 4.69% | 2.44x |
| Online Payroll Services Users | 2.60% | 2.42x |
| Pet Lovers | 2.08% | 2.35x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.64% | 7.01x |
| Abercrombie & Fitch | 0.30% | 6.61x |
| H&M | 2.02% | 5.59x |
| REI | 0.69% | 5.52x |
| Michael Kors | 2.02% | 5.37x |
| Kate Spade | 1.18% | 5.29x |
| Lululemon | 1.23% | 5.16x |
| Old Navy | 5.03% | 5.14x |
| Talbots | 1.53% | 5.12x |
| Mens Wearhouse | 4.09% | 5.11x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Assorted Topics (College Sports, Anime, Business, Social Media, Food).
| Content Affinity | Composition | Index |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.56% | 5.84x |
| Book Publishers | 0.10% | 5.83x |
| Natural Diet & Supplement Researchers | 0.10% | 5.71x |
| Machines & Industrial Supplies | 0.08% | 4.98x |
| University Press | 0.08% | 4.98x |
| Detroit News | 2.60% | 3.97x |
| Military & Law Enforcement | 2.08% | 3.85x |
| English as a Second Language | 0.05% | 3.76x |
| Woodwork | 0.79% | 3.60x |
| Furniture & Home Improvement | 0.18% | 3.55x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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