Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.01% | 2.34x |
| Small Business COVID-19 Relief Researchers | 0.02% | 2.08x |
| Social Distancing Content Readers | 0.01% | 1.94x |
| Pantry Recipes Researchers | 0.05% | 1.92x |
| Retirement Planning Amid Covid-19 | 0.05% | 1.91x |
| Kitchen and Bath Professionals | 3.71% | 1.67x |
| Country Home Decorators | 3.38% | 1.66x |
| Shelf-Stable Food Content Readers | 0.07% | 1.62x |
| Sailing Enthusiasts | 3.01% | 1.60x |
| Power Tools Shoppers | 4.10% | 1.59x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.58% | 6.32x |
| Carhartt | 29.59% | 4.84x |
| REI | 0.90% | 4.78x |
| Lane Bryant | 3.07% | 4.72x |
| Dressbarn | 2.54% | 4.71x |
| Abercrombie & Fitch | 0.28% | 4.42x |
| Levi Strauss | 0.01% | 4.39x |
| Old Navy | 5.47% | 4.34x |
| Columbia | 0.45% | 4.14x |
| Express Outlets | 0.51% | 4.13x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.01% | 3.65x |
| Men's Fashion Shopping | 0.01% | 2.99x |
| Electronic Cabling | 0.05% | 2.86x |
| Canada Shopping - General Commerce | 0.02% | 2.85x |
| Malaya | 0.02% | 2.82x |
| Canadian Lifestyle | 0.04% | 2.71x |
| Apartment & Community Real Estate Researchers | 0.01% | 2.63x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.35x |
| Paper & Packaging | 0.01% | 2.35x |
| Woodwork | 0.68% | 2.17x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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