Dstillery Audiences

HOME DEPOT

Audience Size: 2.8 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 1.87% 1.62x
RV Owners and Upgraders 1.76% 1.51x
Contractors & Construction Professionals 1.49% 1.49x
DIYers 3.11% 1.46x
New Homeowners 1.57% 1.46x
Country Home Decorators 1.53% 1.45x
Airstream Enthusiasts 1.42% 1.44x
Welding Tools and Supplies Shoppers 1.53% 1.44x
Truck Shoppers 1.74% 1.44x
Kitchen and Bath Professionals 1.89% 1.43x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Express Outlets.

Location Composition Index
Express Outlets 0.34% 6.13x
Columbia 0.74% 5.65x
Dressbarn 3.08% 5.57x
Gymboree 2.27% 5.55x
Hollister 1.40% 5.47x
Old Navy 4.33% 5.33x
Zumiez 2.26% 5.32x
Charlotte Russe 1.40% 5.28x
Aeropostale 2.27% 5.22x
Express 1.75% 5.14x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 2.71x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.47x
Local & Travel England - Northern England 0.01% 2.36x
Idaho Cluster 0.45% 2.32x
Home Remodeling 0.26% 1.99x
Power Tools 0.34% 1.87x
Lighting & Power 0.17% 1.83x
Woodwork 0.48% 1.76x
Central & South American News 0.16% 1.75x
Florida Naples News Cluster 0.64% 1.74x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female