Dstillery Audiences

HOME DEPOT

Audience Size: 1.7 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.01% 2.34x
Small Business COVID-19 Relief Researchers 0.02% 2.08x
Social Distancing Content Readers 0.01% 1.94x
Pantry Recipes Researchers 0.05% 1.92x
Retirement Planning Amid Covid-19 0.05% 1.91x
Kitchen and Bath Professionals 3.71% 1.67x
Country Home Decorators 3.38% 1.66x
Shelf-Stable Food Content Readers 0.07% 1.62x
Sailing Enthusiasts 3.01% 1.60x
Power Tools Shoppers 4.10% 1.59x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Maurices.

Location Composition Index
Maurices 1.58% 6.32x
Carhartt 29.59% 4.84x
REI 0.90% 4.78x
Lane Bryant 3.07% 4.72x
Dressbarn 2.54% 4.71x
Abercrombie & Fitch 0.28% 4.42x
Levi Strauss 0.01% 4.39x
Old Navy 5.47% 4.34x
Columbia 0.45% 4.14x
Express Outlets 0.51% 4.13x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.01% 3.65x
Men's Fashion Shopping 0.01% 2.99x
Electronic Cabling 0.05% 2.86x
Canada Shopping - General Commerce 0.02% 2.85x
Malaya 0.02% 2.82x
Canadian Lifestyle 0.04% 2.71x
Apartment & Community Real Estate Researchers 0.01% 2.63x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.35x
Paper & Packaging 0.01% 2.35x
Woodwork 0.68% 2.17x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male