Dstillery Audiences

HOME DEPOT

Audience Size: 2.9 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 1.97% 1.79x
Plumbers 1.88% 1.68x
Contractors & Construction Professionals 1.76% 1.62x
DIYers 1.95% 1.59x
Home Heating and Cooling Researchers 1.79% 1.58x
Country Home Decorators 1.64% 1.55x
Product Manuals Researchers 1.63% 1.55x
New Homeowners 1.83% 1.53x
Home Exterior Design Enthusiasts 1.42% 1.53x
RV Owners and Upgraders 1.69% 1.52x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Express Outlets.

Location Composition Index
Express Outlets 0.57% 5.68x
Gymboree 2.42% 5.66x
Dressbarn 3.78% 5.61x
Columbia 1.01% 5.52x
Aeropostale 2.40% 5.34x
Old Navy 5.52% 5.30x
Charlotte Russe 1.72% 5.30x
Tommy Bahama 1.83% 5.18x
Chicos 3.46% 5.17x
Hollister 2.15% 5.15x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 2.56x
Bulgaria Cluster 0.02% 2.31x
Credit Unions & Consumer Protection 0.03% 2.11x
Power Tools 0.36% 2.01x
Woodwork 0.54% 1.92x
Idaho Cluster 0.41% 1.88x
Yard Structures 0.26% 1.81x
Survival Guides 0.03% 1.76x
Tattoos & Costumes 0.03% 1.74x
Lighting & Power 0.17% 1.73x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male