Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.30% | 1.29x |
| South West State Fair Visitors | 3.29% | 1.28x |
| Readers of El Salvadoran Content | 2.37% | 1.24x |
| Airstream Enthusiasts | 2.52% | 1.22x |
| Readers of Nicaraguan Content | 2.17% | 1.20x |
| Power Tools Shoppers | 2.64% | 1.19x |
| Readers of Hispanic Content | 2.36% | 1.18x |
| Readers of Colombian Content | 2.16% | 1.18x |
| Readers of Mexican Content | 2.21% | 1.17x |
| Readers of Malayalam Content | 2.17% | 1.17x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is REI.
| Location | Composition | Index |
| REI | 1.40% | 4.54x |
| Dressbarn | 4.03% | 4.45x |
| Express Outlets | 0.86% | 4.37x |
| Lane Bryant | 4.04% | 4.36x |
| Mens Wearhouse | 7.27% | 4.32x |
| Columbia | 1.17% | 4.30x |
| Levi Strauss | 1.36% | 4.27x |
| Old Navy | 7.34% | 4.27x |
| Gymboree | 3.80% | 4.21x |
| Eddie Bauer | 1.95% | 4.14x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 5.48x |
| Local & Travel England - Northern England | 0.02% | 3.72x |
| Active Lifestyle Enthusiasts | 0.02% | 3.53x |
| Upstate New York State Athletics | 0.04% | 3.50x |
| Cars, Travel & Food | 0.07% | 3.37x |
| Franchising | 0.05% | 2.99x |
| Home Office Products | 0.04% | 2.97x |
| Survey Websites | 0.01% | 2.57x |
| Hobby Drones & Remote-Controlled Cars | 0.13% | 2.13x |
| Mining & Natural Resources | 0.02% | 2.10x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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