Dstillery Audiences

HOME DEPOT

Audience Size: 2.3 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 3.85% 1.88x
RV Owners and Upgraders 3.50% 1.85x
Plumbers 3.77% 1.84x
Airstream Enthusiasts 3.56% 1.81x
Contractors & Construction Professionals 3.52% 1.80x
DIYers 3.39% 1.77x
Truck Shoppers 3.75% 1.76x
Quads and ATV Enthusiasts 3.79% 1.75x
Model Aircraft and Rocket Hobbyists 3.59% 1.74x
Kitchen and Bath Professionals 3.61% 1.74x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 1.58% 5.12x
Dressbarn 4.47% 4.78x
Carhartt 17.35% 4.75x
Lane Bryant 4.74% 4.67x
Levi Strauss 0.95% 4.66x
Mens Wearhouse 7.97% 4.63x
Old Navy 9.43% 4.53x
Express Outlets 1.04% 4.49x
Abercrombie & Fitch 1.59% 4.49x
Charlotte Russe 3.10% 4.48x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.01% 4.50x
Environmental Conservation 0.01% 3.54x
Upstate New York State Athletics 0.04% 3.02x
Franchising 0.04% 2.93x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.84x
Greece Cluster 0.04% 2.73x
Quebec Real Estate 0.01% 2.71x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.56x
Texas Sporting & Outdoors Cluster 0.03% 2.54x
Power Tools 0.47% 2.51x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male