Dstillery Audiences

HOME DEPOT

Audience Size: 1.3 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 2.17% 1.66x
DIYers 2.26% 1.66x
Power Tools Shoppers 3.17% 1.65x
Plumbers 2.97% 1.62x
Contractors & Construction Professionals 2.59% 1.55x
Sailing Enthusiasts 2.49% 1.54x
New Homeowners 2.27% 1.53x
Kitchen Stove Shoppers 1.87% 1.52x
Home DIY Enthusiasts 1.48% 1.49x
Moving Truck Rental Researchers 2.46% 1.46x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 0.77% 2.52x
Lorna Jane 0.20% 1.99x
Patagonia 0.24% 1.98x
Joe's Jeans 0.05% 1.96x
Columbia 0.37% 1.94x
Carhartt 26.54% 1.94x
Express Outlets 0.55% 1.89x
Dressbarn 2.32% 1.85x
Mens Wearhouse 4.00% 1.84x
Tommy Bahama 0.50% 1.82x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Moving & Storage.

Content Affinity Composition Index
Moving & Storage 0.04% 5.34x
Pre-Built Home Researchers 0.04% 4.34x
South Carolina Travel 0.02% 3.73x
Reproductive Health 0.02% 3.69x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 3.68x
Romanian News 0.03% 3.48x
South Carolina Beach Travel 0.05% 3.25x
Business News & Information Readers 0.05% 3.22x
Hipster Clothing 0.02% 3.08x
Quebec Vacations 0.03% 3.02x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male