Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Los Angeles Lakers Fans.
| Interest | Composition | Index |
| Los Angeles Lakers Fans | 0.04% | 1.81x |
| Contractors & Construction Professionals | 1.34% | 1.70x |
| Kitchen and Bath Professionals | 1.72% | 1.56x |
| Flooring Shoppers | 1.20% | 1.49x |
| New Homeowners | 1.50% | 1.44x |
| DIYers | 2.80% | 1.44x |
| Major Appliance Shoppers | 1.21% | 1.43x |
| Airstream Enthusiasts | 1.31% | 1.43x |
| Billiards Enthusiasts | 1.61% | 1.42x |
| Hardware Shoppers | 0.89% | 1.39x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.33% | 2.75x |
| Gymboree | 0.77% | 2.56x |
| LL Bean | 0.11% | 2.30x |
| Brooks Brothers | 1.06% | 2.29x |
| Free People | 0.07% | 2.27x |
| REI | 1.03% | 2.22x |
| J. Crew | 0.94% | 2.20x |
| Club Monaco | 0.23% | 2.15x |
| Carhartt | 0.23% | 2.11x |
| Lululemon | 0.15% | 2.11x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.09% | 2.18x |
| Home Remodeling | 0.28% | 2.16x |
| Woodwork | 0.55% | 2.11x |
| Home Office Products | 0.04% | 2.11x |
| Lighting & Power | 0.18% | 2.02x |
| France Online Music & Quiz Content Cluster | 0.01% | 1.99x |
| Home Remodeling | 0.59% | 1.97x |
| Bathrooms & Plumbing | 0.29% | 1.96x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.03% | 1.86x |
| Painting & Renovation | 0.33% | 1.82x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999
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