Dstillery Audiences

HOME DEPOT

Audience Size: 2.9 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 3.64% 1.59x
Contractors & Construction Professionals 3.41% 1.50x
Plumbers 3.29% 1.49x
RV Owners and Upgraders 3.02% 1.46x
Airstream Enthusiasts 2.94% 1.43x
Model Aircraft and Rocket Hobbyists 3.04% 1.42x
DIYers 3.18% 1.41x
Welding Tools and Supplies Shoppers 2.98% 1.40x
RV Shoppers 3.18% 1.40x
Diesel Vehicle Shoppers 3.13% 1.39x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Dressbarn.

Location Composition Index
Dressbarn 3.72% 4.34x
REI 1.32% 4.31x
Express Outlets 0.80% 4.28x
Lane Bryant 3.86% 4.28x
Columbia 1.11% 4.25x
Mens Wearhouse 6.92% 4.20x
Old Navy 6.63% 4.17x
Eddie Bauer 1.76% 4.13x
Gymboree 3.26% 4.12x
Charlotte Russe 2.99% 4.03x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 4.87x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.93x
Rural Living 0.01% 2.30x
Survey Websites 0.01% 2.05x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.90x
Gadgets 0.05% 1.88x
Computer Printers 0.05% 1.78x
Lighting & Power 0.20% 1.76x
Woodwork 0.59% 1.74x
Bathrooms & Plumbing 0.31% 1.66x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male