Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Contractors & Construction Professionals.
| Interest | Composition | Index |
| Contractors & Construction Professionals | 3.68% | 2.06x |
| DIYers | 3.50% | 2.01x |
| Power Tools Shoppers | 4.38% | 1.97x |
| Kitchen and Bath Professionals | 3.91% | 1.97x |
| Plumbers | 3.59% | 1.91x |
| Telluride Trip Planners | 3.30% | 1.85x |
| RV Shoppers | 4.09% | 1.84x |
| Billiards Enthusiasts | 4.34% | 1.82x |
| Airstream Enthusiasts | 3.78% | 1.81x |
| Country Home Decorators | 3.07% | 1.80x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.22% | 5.36x |
| Abercrombie & Fitch | 0.49% | 5.21x |
| REI | 1.32% | 5.20x |
| Dressbarn | 3.74% | 5.14x |
| Lane Bryant | 4.35% | 5.06x |
| Carhartt | 26.50% | 4.93x |
| Old Navy | 8.29% | 4.79x |
| Gymboree | 4.42% | 4.66x |
| Tommy Bahama | 1.50% | 4.59x |
| Charlotte Russe | 1.33% | 4.58x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.05% | 4.32x |
| Romanian News | 0.05% | 4.19x |
| Home Decoration - Crafts & Kids | 0.13% | 3.20x |
| Home Improvement Contractor | 0.02% | 3.16x |
| Italy Cluster | 0.04% | 3.04x |
| Greece Cluster | 0.04% | 3.04x |
| Gadgets | 0.04% | 2.96x |
| Canada Shopping - General Commerce | 0.02% | 2.85x |
| Canadian Lifestyle | 0.04% | 2.71x |
| Poland Cluster | 0.13% | 2.66x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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