Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.08% | 1.90x |
| DIYers | 1.89% | 1.81x |
| Kitchen Stove Shoppers | 1.41% | 1.74x |
| Home Heating and Cooling Researchers | 1.73% | 1.74x |
| Power Tools Shoppers | 2.85% | 1.73x |
| Home DIY Enthusiasts | 1.18% | 1.67x |
| Contractors & Construction Professionals | 2.16% | 1.63x |
| Electric Vehicle Shoppers | 2.87% | 1.62x |
| Kitchen and Bath Professionals | 2.20% | 1.61x |
| DIY Upcycle Home Project Planners | 1.94% | 1.60x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is REI.
| Location | Composition | Index |
| REI | 1.44% | 2.54x |
| Lorna Jane | 0.41% | 2.30x |
| Joe's Jeans | 0.10% | 2.29x |
| Columbia | 0.73% | 2.27x |
| Patagonia | 0.45% | 2.27x |
| Tommy Bahama | 0.99% | 2.13x |
| Express Outlets | 1.12% | 2.09x |
| LL Bean | 0.47% | 2.07x |
| Lane Bryant | 6.04% | 2.07x |
| Mens Wearhouse | 8.67% | 2.06x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 0.03% | 5.94x |
| Women Shoppers | 0.03% | 4.09x |
| Action Sports | 0.03% | 3.91x |
| Shoes & Accessories | 0.02% | 3.85x |
| Vietnam Cluster | 0.06% | 3.51x |
| Marketing Professionals | 0.02% | 3.41x |
| Bulgaria Cluster | 0.03% | 3.29x |
| Nepal News | 0.02% | 3.23x |
| Minnesota Community Business Cluster | 0.07% | 3.09x |
| Hipster Clothing | 0.02% | 3.08x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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