Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 480.7 thousand unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is New Homeowners.
| Interest | Composition | Index |
| New Homeowners | 3.04% | 1.65x |
| Colorado County and Local Fair Visitors | 3.95% | 1.64x |
| Electric Vehicle Shoppers | 3.25% | 1.61x |
| Billiards Enthusiasts | 4.18% | 1.61x |
| Home Heating and Cooling Researchers | 2.75% | 1.61x |
| Tesla Enthusiasts | 3.42% | 1.59x |
| Home DIY Enthusiasts | 2.08% | 1.59x |
| Ecommerce Platform Researchers | 2.78% | 1.58x |
| DIYers | 2.81% | 1.58x |
| Quarantine Planners | 1.26% | 1.57x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Curious about what else the Home Depot audience is interested in?
Sign Up
APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.13% | 6.77x |
| REI | 0.71% | 5.48x |
| Patagonia | 0.19% | 4.72x |
| Columbia | 0.29% | 4.50x |
| Express Outlets | 0.45% | 4.46x |
| Lane Bryant | 2.42% | 4.22x |
| LL Bean | 0.22% | 4.11x |
| Mens Wearhouse | 3.32% | 4.08x |
| Brooks Brothers | 0.77% | 4.04x |
| Eddie Bauer | 1.09% | 4.03x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Want to find more of the Home Depot audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Machines & Industrial Supplies.
| Content Affinity | Composition | Index |
| Machines & Industrial Supplies | 0.08% | 4.98x |
| University Press | 0.08% | 4.98x |
| Nutrition & Diabetic Living | 0.09% | 4.85x |
| Canadian News | 0.09% | 4.11x |
| Illinois | 0.05% | 3.73x |
| Canadian Lifestyle | 0.09% | 3.71x |
| Canada Tourism Research Cluster | 0.06% | 3.60x |
| Trucks | 0.06% | 3.50x |
| Home Remodeling | 0.15% | 3.42x |
| Grocery & Food Service | 0.05% | 3.37x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Want to see more of the Content Affinities the Home Depot audience visits?
Sign Up
DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Home Depot audience?
Sign Up