Dstillery Audiences

HOME DEPOT

Audience Size: 2.4 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 1.57% 1.66x
RV Shoppers 1.55% 1.55x
Xtreme Sports Fans 1.51% 1.50x
Contractors & Construction Professionals 1.27% 1.49x
RV Owners and Upgraders 1.55% 1.48x
Tractor Shoppers 1.42% 1.47x
Airstream Enthusiasts 1.34% 1.46x
Product Manuals Researchers 1.41% 1.46x
Archery Enthusiasts 1.39% 1.44x
Diesel Vehicle Shoppers 3.15% 1.43x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Express Outlets.

Location Composition Index
Express Outlets 0.17% 5.67x
Hollister 0.68% 5.13x
Columbia 0.40% 5.09x
Gymboree 1.68% 5.02x
Dressbarn 1.60% 4.90x
Old Navy 2.33% 4.89x
Charlotte Russe 0.80% 4.88x
Zumiez 1.21% 4.88x
Lane Bryant 1.68% 4.72x
Brooks Brothers 1.95% 4.66x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.38% 2.15x
Home Remodeling 0.26% 2.05x
Hobby Drones & Remote-Controlled Cars 0.12% 1.98x
Scuba Diving 0.04% 1.92x
Woodwork 0.54% 1.91x
Natural & Healthy Living Researchers 0.08% 1.81x
Central & South American News 0.15% 1.80x
Lighting & Power 0.17% 1.79x
Florida Naples News Cluster 0.61% 1.76x
Power Tools 0.34% 1.75x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female