Dstillery Audiences

HOME DEPOT

Audience Size: 1.1 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 3.82% 1.60x
Kitchen Stove Shoppers 2.67% 1.57x
Home Heating and Cooling Researchers 2.71% 1.55x
Model Aircraft and Rocket Hobbyists 4.22% 1.55x
Space Travel Enthusiasts 3.54% 1.53x
DIYers 2.71% 1.52x
Home Exterior Design Enthusiasts 2.53% 1.50x
RV Shoppers 4.09% 1.50x
Sailing Enthusiasts 3.00% 1.50x
Country Home Decorators 2.84% 1.48x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 0.79% 4.43x
Lorna Jane 0.11% 4.35x
Levi Strauss 0.02% 4.33x
Express Outlets 0.53% 3.99x
Columbia 0.38% 3.88x
Mens Wearhouse 4.21% 3.82x
LL Bean 0.24% 3.82x
Dressbarn 2.60% 3.80x
Abercrombie & Fitch 0.18% 3.75x
Lane Bryant 2.78% 3.72x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.05% 7.51x
Robotics 0.05% 4.57x
Clean Energy 0.06% 3.94x
Airsoft & Paintball Equipment 0.03% 3.88x
Canadian Lifestyle 0.04% 3.65x
Right Wing Blogs - Political Activism 0.03% 3.41x
Hipster Clothing 0.02% 3.08x
Germany Cluster 0.02% 2.97x
Lighting & Power 0.06% 2.91x
Pool Cleaning 0.07% 2.88x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male