Dstillery Audiences

HOME DEPOT

Audience Size: 480.7 Thousand Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 480.7 thousand unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is New Homeowners.

Interest Composition Index
New Homeowners 3.04% 1.65x
Colorado County and Local Fair Visitors 3.95% 1.64x
Electric Vehicle Shoppers 3.25% 1.61x
Billiards Enthusiasts 4.18% 1.61x
Home Heating and Cooling Researchers 2.75% 1.61x
Tesla Enthusiasts 3.42% 1.59x
Home DIY Enthusiasts 2.08% 1.59x
Ecommerce Platform Researchers 2.78% 1.58x
DIYers 2.81% 1.58x
Quarantine Planners 1.26% 1.57x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.13% 6.77x
REI 0.71% 5.48x
Patagonia 0.19% 4.72x
Columbia 0.29% 4.50x
Express Outlets 0.45% 4.46x
Lane Bryant 2.42% 4.22x
LL Bean 0.22% 4.11x
Mens Wearhouse 3.32% 4.08x
Brooks Brothers 0.77% 4.04x
Eddie Bauer 1.09% 4.03x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.08% 4.98x
University Press 0.08% 4.98x
Nutrition & Diabetic Living 0.09% 4.85x
Canadian News 0.09% 4.11x
Illinois 0.05% 3.73x
Canadian Lifestyle 0.09% 3.71x
Canada Tourism Research Cluster 0.06% 3.60x
Trucks 0.06% 3.50x
Home Remodeling 0.15% 3.42x
Grocery & Food Service 0.05% 3.37x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male