Dstillery Audiences

HOME DEPOT

Audience Size: 1.4 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 3.12% 1.64x
DIYers 3.48% 1.63x
Home DIY Enthusiasts 2.66% 1.56x
Space Travel Enthusiasts 3.71% 1.53x
Small Business Administration Cares Act Researchers 1.76% 1.52x
Power Tools Shoppers 3.73% 1.51x
Kitchen & Bathroom Remodelers 2.87% 1.49x
Electric Vehicle Shoppers 2.88% 1.48x
New Homeowners 3.23% 1.48x
Commercial Contractors & Designers 2.64% 1.48x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 4.60x
REI 0.71% 4.50x
Lorna Jane 0.08% 4.35x
LL Bean 0.17% 4.13x
Express Outlets 0.38% 4.02x
Dressbarn 2.21% 4.02x
Mens Wearhouse 3.87% 4.00x
Joe's Jeans 0.02% 3.99x
Lane Bryant 2.43% 3.99x
Columbia 0.29% 3.94x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Vancouver British Columbia Research Cluster.

Content Affinity Composition Index
Vancouver British Columbia Research Cluster 0.04% 3.75x
Alternative Movie Streaming 0.02% 3.60x
Beach & Intimate Wear 0.04% 3.32x
Mexico Travel 0.02% 3.32x
Motorcycle Racing Researchers 0.19% 3.18x
Canada Shopping - General Commerce 0.02% 2.85x
Hipster Clothing 0.02% 2.79x
Online Media Converters 0.10% 2.75x
Consumer Rewards 0.02% 2.69x
Senior Care 0.02% 2.62x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male