Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 3.83% | 1.91x |
| Plumbers | 3.57% | 1.87x |
| Truck Shoppers | 4.05% | 1.81x |
| Contractors & Construction Professionals | 3.34% | 1.78x |
| Model Aircraft and Rocket Hobbyists | 3.45% | 1.77x |
| Welding Tools and Supplies Shoppers | 3.25% | 1.73x |
| Kitchen and Bath Professionals | 3.68% | 1.72x |
| RV Owners and Upgraders | 3.55% | 1.72x |
| DIYers | 3.32% | 1.72x |
| Diesel Vehicle Shoppers | 3.85% | 1.71x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is REI.
| Location | Composition | Index |
| REI | 1.45% | 4.75x |
| Levi Strauss | 1.24% | 4.60x |
| Carhartt | 9.43% | 4.49x |
| Dressbarn | 4.26% | 4.48x |
| Lane Bryant | 4.30% | 4.45x |
| Mens Wearhouse | 7.58% | 4.44x |
| Columbia | 1.20% | 4.36x |
| Old Navy | 8.58% | 4.33x |
| Express Outlets | 0.94% | 4.32x |
| Abercrombie & Fitch | 2.05% | 4.27x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 3.00x |
| Poland Cluster | 0.14% | 2.82x |
| Lighting & Power | 0.23% | 2.82x |
| Survival Guides | 0.03% | 2.79x |
| Woodwork | 0.67% | 2.38x |
| Painting & Renovation | 0.29% | 2.30x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 2.25x |
| Power Tools | 0.41% | 2.21x |
| Bathrooms & Plumbing | 0.28% | 2.06x |
| Texas Off-Roading | 0.01% | 2.06x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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