Dstillery Audiences

HOME DEPOT

Audience Size: 2.4 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 3.83% 1.91x
Plumbers 3.57% 1.87x
Truck Shoppers 4.05% 1.81x
Contractors & Construction Professionals 3.34% 1.78x
Model Aircraft and Rocket Hobbyists 3.45% 1.77x
Welding Tools and Supplies Shoppers 3.25% 1.73x
Kitchen and Bath Professionals 3.68% 1.72x
RV Owners and Upgraders 3.55% 1.72x
DIYers 3.32% 1.72x
Diesel Vehicle Shoppers 3.85% 1.71x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 1.45% 4.75x
Levi Strauss 1.24% 4.60x
Carhartt 9.43% 4.49x
Dressbarn 4.26% 4.48x
Lane Bryant 4.30% 4.45x
Mens Wearhouse 7.58% 4.44x
Columbia 1.20% 4.36x
Old Navy 8.58% 4.33x
Express Outlets 0.94% 4.32x
Abercrombie & Fitch 2.05% 4.27x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 3.00x
Poland Cluster 0.14% 2.82x
Lighting & Power 0.23% 2.82x
Survival Guides 0.03% 2.79x
Woodwork 0.67% 2.38x
Painting & Renovation 0.29% 2.30x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.25x
Power Tools 0.41% 2.21x
Bathrooms & Plumbing 0.28% 2.06x
Texas Off-Roading 0.01% 2.06x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male