Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 3.91% | 2.02x |
| RV Owners and Upgraders | 3.71% | 1.97x |
| Welding Tools and Supplies Shoppers | 3.45% | 1.92x |
| Plumbers | 3.47% | 1.90x |
| DIYers | 3.41% | 1.90x |
| Contractors & Construction Professionals | 3.30% | 1.89x |
| New Homeowners | 3.38% | 1.87x |
| Tractor Shoppers | 3.41% | 1.86x |
| RV Shoppers | 3.58% | 1.85x |
| Model Aircraft and Rocket Hobbyists | 3.51% | 1.85x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is REI.
| Location | Composition | Index |
| REI | 1.51% | 5.12x |
| Dressbarn | 4.16% | 4.88x |
| Carhartt | 21.36% | 4.79x |
| Lane Bryant | 4.60% | 4.77x |
| Mens Wearhouse | 7.55% | 4.64x |
| Abercrombie & Fitch | 1.04% | 4.63x |
| Levi Strauss | 0.48% | 4.62x |
| Old Navy | 8.91% | 4.56x |
| Topshop | 0.32% | 4.51x |
| Charlotte Russe | 2.39% | 4.51x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.02% | 3.26x |
| Online Learning | 0.02% | 3.15x |
| Canadian Real Estate Researcher Cluster | 0.01% | 2.71x |
| Woodwork | 0.73% | 2.61x |
| Power Tools | 0.45% | 2.61x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.57x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.56x |
| Drawing & Animation | 0.01% | 2.41x |
| Right Wing Blogs - Political Activism | 0.06% | 2.41x |
| Airsoft & Paintball Equipment | 0.07% | 2.35x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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