Explore the Home Depot Audience
Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 534.9 thousand unique devices whose actions qualify for the Home Depot audience.
INTERESTS
The Home Depot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Depot audience is Home DIY Enthusiasts.
| Interest | Composition | Index |
| Home DIY Enthusiasts | 0.70% | 1.51x |
| Wireless Headphone Researchers | 0.12% | 1.51x |
| Web Conferences and Remote Workers | 1.43% | 1.42x |
| Big Box Store Jewelry Sale Shoppers | 0.19% | 1.41x |
| Luxury Retail Researchers | 0.59% | 1.40x |
| Blockchain Enthusiasts | 1.40% | 1.36x |
| Men's Clothing Shoppers | 0.65% | 1.35x |
| Florida County and Local Fair Visitors | 3.94% | 1.34x |
| Readers of South American Content | 2.81% | 1.34x |
| Readers of Argentinian Content | 4.97% | 1.34x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
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APPAREL RETAILERS
The Home Depot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Depot audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 1.37% | 5.14x |
| Armani | 0.48% | 4.86x |
| Tommy Bahama | 0.65% | 4.66x |
| Express Outlets | 0.33% | 4.59x |
| Calvin Klein | 0.12% | 4.48x |
| Ralph Lauren | 0.37% | 4.36x |
| Charlotte Russe | 0.50% | 4.34x |
| Lane Bryant | 1.15% | 4.31x |
| REI | 0.38% | 4.20x |
| Forever 21 | 0.96% | 4.20x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Depot audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.03% | 3.94x |
| Canadian Lifestyle | 0.02% | 3.91x |
| Art News & Products | 0.03% | 3.88x |
| French Canadian Cluster | 0.07% | 3.18x |
| Canada Business Cluster | 0.03% | 3.14x |
| Hipster Clothing | 0.02% | 3.08x |
| Brazil & Portugal News | 0.08% | 3.00x |
| Chef & Restaurant Resources | 0.03% | 2.97x |
| Celebrity Gossip | 0.03% | 2.95x |
| Vitamin Shoppers | 0.03% | 2.89x |
Composition Percentage:
The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
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DEMOGRAPHICS
The Home Depot audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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