Dstillery Audiences

HOME DEPOT

Audience Size: 2.6 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.30% 1.29x
South West State Fair Visitors 3.29% 1.28x
Readers of El Salvadoran Content 2.37% 1.24x
Airstream Enthusiasts 2.52% 1.22x
Readers of Nicaraguan Content 2.17% 1.20x
Power Tools Shoppers 2.64% 1.19x
Readers of Hispanic Content 2.36% 1.18x
Readers of Colombian Content 2.16% 1.18x
Readers of Mexican Content 2.21% 1.17x
Readers of Malayalam Content 2.17% 1.17x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 1.40% 4.54x
Dressbarn 4.03% 4.45x
Express Outlets 0.86% 4.37x
Lane Bryant 4.04% 4.36x
Mens Wearhouse 7.27% 4.32x
Columbia 1.17% 4.30x
Levi Strauss 1.36% 4.27x
Old Navy 7.34% 4.27x
Gymboree 3.80% 4.21x
Eddie Bauer 1.95% 4.14x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 5.48x
Local & Travel England - Northern England 0.02% 3.72x
Active Lifestyle Enthusiasts 0.02% 3.53x
Upstate New York State Athletics 0.04% 3.50x
Cars, Travel & Food 0.07% 3.37x
Franchising 0.05% 2.99x
Home Office Products 0.04% 2.97x
Survey Websites 0.01% 2.57x
Hobby Drones & Remote-Controlled Cars 0.13% 2.13x
Mining & Natural Resources 0.02% 2.10x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male