Dstillery Audiences

HOME DEPOT

Audience Size: 2 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 3.91% 2.02x
RV Owners and Upgraders 3.71% 1.97x
Welding Tools and Supplies Shoppers 3.45% 1.92x
Plumbers 3.47% 1.90x
DIYers 3.41% 1.90x
Contractors & Construction Professionals 3.30% 1.89x
New Homeowners 3.38% 1.87x
Tractor Shoppers 3.41% 1.86x
RV Shoppers 3.58% 1.85x
Model Aircraft and Rocket Hobbyists 3.51% 1.85x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is REI.

Location Composition Index
REI 1.51% 5.12x
Dressbarn 4.16% 4.88x
Carhartt 21.36% 4.79x
Lane Bryant 4.60% 4.77x
Mens Wearhouse 7.55% 4.64x
Abercrombie & Fitch 1.04% 4.63x
Levi Strauss 0.48% 4.62x
Old Navy 8.91% 4.56x
Topshop 0.32% 4.51x
Charlotte Russe 2.39% 4.51x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.02% 3.26x
Online Learning 0.02% 3.15x
Canadian Real Estate Researcher Cluster 0.01% 2.71x
Woodwork 0.73% 2.61x
Power Tools 0.45% 2.61x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.57x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.56x
Drawing & Animation 0.01% 2.41x
Right Wing Blogs - Political Activism 0.06% 2.41x
Airsoft & Paintball Equipment 0.07% 2.35x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male