Dstillery Audiences

HOME DEPOT

Audience Size: 2.8 Million Devices

Explore the Home Depot Audience

Below you'll find more information about the Home Depot audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Home Depot audience.

Dstillery Crafted Audiences

INTERESTS

The Home Depot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Depot audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 2.14% 1.62x
Contractors & Construction Professionals 1.94% 1.50x
Truck Shoppers 1.99% 1.48x
RV Owners and Upgraders 1.71% 1.47x
Diesel Vehicle Shoppers 1.92% 1.47x
DIYers 1.95% 1.46x
Plumbers 1.89% 1.45x
RV Shoppers 1.85% 1.43x
Quads and ATV Enthusiasts 2.03% 1.42x
Welding Tools and Supplies Shoppers 1.72% 1.42x
Composition Percentage: The overlap percentage between the Home Depot audience and the Interest attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Depot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Depot audience is Dressbarn.

Location Composition Index
Dressbarn 3.78% 4.98x
Express Outlets 0.69% 4.97x
Columbia 1.05% 4.78x
Gymboree 2.60% 4.75x
Old Navy 5.91% 4.67x
Lane Bryant 4.00% 4.64x
Hollister 2.39% 4.63x
Mens Wearhouse 7.45% 4.60x
Carhartt 6.18% 4.57x
Tommy Bahama 1.80% 4.57x
Composition Percentage: The overlap percentage between the Home Depot audience and the Location attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Depot audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.22x
Homeschooling 0.06% 2.17x
Romanian News 0.03% 2.16x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.10x
Survival Guides 0.04% 1.99x
General Interest 0.02% 1.94x
Hobby Drones & Remote-Controlled Cars 0.14% 1.91x
Gadgets 0.06% 1.87x
Lighting & Power 0.21% 1.82x
Idaho Cluster 0.50% 1.80x
Composition Percentage: The overlap percentage between the Home Depot audience and the Content Affinity attribute.
Index: A comparison of the Home Depot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Depot audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male