Dstillery Audiences

HOME2 SUITES

Audience Size: 521.1 Thousand Devices

Explore the Home2 Suites Audience

Below you'll find more information about the Home2 Suites audience, broken down in different categories based on their digital and physical behaviors. These are 521.1 thousand unique devices whose actions qualify for the Home2 Suites audience.

Dstillery Crafted Audiences

INTERESTS

The Home2 Suites audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home2 Suites audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 1.98% 2.10x
Louisville Cardinals Fans 1.77% 1.86x
Texas AM Aggies Fans 2.01% 1.84x
Philadelphia Trip Planners 1.96% 1.84x
Philadelphia Phillies Fans 2.04% 1.80x
Horse Race Enthusiasts 1.90% 1.78x
Indiana Hoosiers Fans 1.77% 1.78x
SEC Fans 1.66% 1.67x
Philadelphia 76ers Fans 1.74% 1.62x
Arkansas Razorbacks Fans 1.60% 1.61x
Composition Percentage: The overlap percentage between the Home2 Suites audience and the Interest attribute.
Index: A comparison of the Home2 Suites audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home2 Suites audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home2 Suites audience is Topshop.

Location Composition Index
Topshop 0.15% 8.53x
Belk 1.69% 7.42x
Jos A. Bank Clothiers 4.73% 7.09x
Club Monaco 0.85% 6.81x
Johnston and Murphy 1.12% 6.36x
Bonobos 0.45% 6.34x
Brooks Brothers 3.32% 6.32x
Gymboree 2.51% 6.04x
Chicos 3.84% 5.94x
Express Outlets 0.54% 5.78x
Composition Percentage: The overlap percentage between the Home2 Suites audience and the Location attribute.
Index: A comparison of the Home2 Suites audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home2 Suites audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 2.28% 3.41x
Kentucky News 2.79% 2.96x
Georgia Cluster 2.89% 1.50x
Alabama News 1.70% 1.41x
Chicago Cluster 1.86% 1.41x
Baltimore Cluster 1.53% 1.21x
Discount Travel 10.49% 1.20x
Sports News - Team Specific 10.22% 1.18x
Stock Market Investing Researchers 3.42% 1.18x
University Research 3.01% 1.17x
Composition Percentage: The overlap percentage between the Home2 Suites audience and the Content Affinity attribute.
Index: A comparison of the Home2 Suites audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home2 Suites audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male