Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 788.5 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is New York Mets Fans.
| Interest | Composition | Index |
| New York Mets Fans | 2.70% | 1.63x |
| New York Giants Fans | 2.80% | 1.60x |
| North East State Fair Visitors | 3.47% | 1.58x |
| Big East Fans | 2.72% | 1.53x |
| Miami Dolphins Fans | 2.68% | 1.53x |
| Long Beach California Trip Planners | 3.57% | 1.52x |
| Miami Marlins Fans | 2.88% | 1.52x |
| Readers of Puerto Rican Content | 2.82% | 1.51x |
| Food Delivery Service Users | 2.33% | 1.51x |
| New York Rangers Fans | 2.66% | 1.50x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.
| Location | Composition | Index |
| REI | 2.80% | 9.03x |
| Dressbarn | 8.40% | 8.91x |
| LL Bean | 1.04% | 8.67x |
| Old Navy | 15.44% | 8.39x |
| Topshop | 0.73% | 8.25x |
| Abercrombie & Fitch | 4.14% | 7.81x |
| Lorna Jane | 0.70% | 7.77x |
| Lane Bryant | 7.34% | 7.71x |
| Gymboree | 7.63% | 7.57x |
| J. Crew | 5.70% | 7.39x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.12% | 4.18x |
| Franchising | 0.06% | 3.87x |
| Greece Cluster | 0.04% | 3.23x |
| Home Office Products | 0.04% | 3.14x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.94x |
| Southern California Cluster | 0.10% | 2.71x |
| Electronic Document Assembly | 0.06% | 2.67x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.20% | 2.58x |
| Natural & Healthy Living Researchers | 0.12% | 2.51x |
| Vermont Cluster | 0.39% | 2.44x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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