Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 745.9 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 3.00% | 1.91x |
| North East State Fair Visitors | 3.82% | 1.75x |
| Christmas Celebration Researchers | 3.28% | 1.57x |
| Roommate Seekers | 2.41% | 1.50x |
| Retirement Planners | 2.39% | 1.50x |
| Cruise Travel Intenders | 3.68% | 1.48x |
| Crafting Enthusiasts | 2.21% | 1.48x |
| Mid-Range Grocery Shoppers | 2.94% | 1.46x |
| UConn Huskies Fans | 2.33% | 1.46x |
| Vermont Trip Planners | 2.43% | 1.45x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.
| Location | Composition | Index |
| REI | 2.74% | 9.29x |
| Dressbarn | 7.70% | 9.02x |
| LL Bean | 1.09% | 8.58x |
| Old Navy | 16.69% | 8.54x |
| Lane Bryant | 7.98% | 8.27x |
| Topshop | 0.57% | 8.07x |
| Abercrombie & Fitch | 1.74% | 7.77x |
| Gymboree | 8.49% | 7.71x |
| Charlotte Russe | 4.03% | 7.60x |
| Lorna Jane | 0.69% | 7.55x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Mexico Travel.
| Content Affinity | Composition | Index |
| Mexico Travel | 0.06% | 4.04x |
| Los Angeles Cluster | 0.04% | 3.85x |
| Canada Online Shopping Cluster | 0.04% | 3.71x |
| Upstate New York State Athletics | 0.04% | 3.53x |
| Bulgaria Cluster | 0.02% | 3.52x |
| Credit Unions & Consumer Protection | 0.03% | 3.48x |
| Online Games | 0.62% | 3.33x |
| Paper & Packaging | 0.04% | 3.18x |
| Motorcycle Racing Researchers | 0.14% | 3.09x |
| Cosmetics Business | 0.04% | 2.91x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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