Dstillery Audiences

HOMEGOODS

Audience Size: 730.8 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 730.8 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 26.79% 12.64x
Oregon County and Local Fair Visitors 30.92% 12.34x
Oregon Ducks Fans 18.78% 9.89x
Portland Trail Blazers Fans 16.53% 7.17x
North West State Fair Visitors 10.98% 4.50x
Montana and Idaho Trip Planners 7.67% 3.85x
Washington County and Local Fair Visitors 8.49% 3.84x
Seattle Seahawks Fans 8.64% 3.81x
Seattle Trip Planners 8.36% 3.73x
Christmas Tree Shoppers 7.70% 3.70x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 23.43% 15.11x
REI 2.23% 8.73x
Dressbarn 6.08% 8.32x
LL Bean 0.91% 8.12x
Old Navy 13.70% 7.90x
Lane Bryant 6.64% 7.70x
Abercrombie & Fitch 0.71% 7.54x
Ralph Lauren 2.04% 7.30x
Gymboree 6.87% 7.22x
White House Black Market 8.19% 6.96x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Oregon News.

Content Affinity Composition Index
Oregon News 34.25% 17.42x
Pac 12 Sports 0.30% 8.31x
Southern California Cluster 0.06% 7.81x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 5.66x
Vietnam Cluster 0.10% 4.18x
Pacific Northwest Sports & News Cluster 2.06% 3.95x
Tattoos & Costumes 0.04% 3.86x
Vancouver British Columbia Research Cluster 0.06% 3.76x
Canada Online Shopping Cluster 0.04% 3.76x
Pacific Northwest Information Research Cluster 4.73% 3.58x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male