Dstillery Audiences

HOMEGOODS

Audience Size: 84.9 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 84.9 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Rheumatologists.

Interest Composition Index
Rheumatologists 17.50% 6.26x
Critical Care Journal Researchers 17.50% 5.73x
Endocrinologists 12.50% 4.40x
Medical Technology News Readers 10.00% 4.31x
Readers of Nicaraguan Content 7.50% 4.07x
Readers of Honduran Content 7.50% 3.96x
Sprint Customers 0.07% 3.65x
Readers of Dominican Republic Content 5.00% 3.13x
Cloud Storage Provider Researchers 5.00% 3.07x
Readers of Malayalam Content 10.00% 2.98x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.

Location Composition Index
REI 2.41% 19.29x
Levi Strauss 0.05% 14.86x
Old Navy 13.98% 14.28x
J. Crew 4.34% 11.93x
Calvin Klein 0.18% 10.71x
Dressbarn 5.78% 10.51x
Gymboree 5.06% 10.16x
Belk 2.17% 9.69x
Lane Bryant 5.06% 9.56x
Coach 3.37% 9.52x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Grilling 0.25% 4.54x
Diet & Weight Loss 0.25% 4.45x
Australia & New Zealand Media 0.44% 4.34x
Motorcycle Racing Researchers 0.19% 4.13x
Pakistan Cluster 0.27% 3.92x
Auto Tires & Parts Repair Researchers 0.12% 3.90x
Medical Diagnostics 0.58% 3.85x
Canada Online Shopping Cluster 0.04% 3.76x
International Travel 0.25% 3.62x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female