Dstillery Audiences

HOMEGOODS

Audience Size: 194.1 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 194.1 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
T-Mobile Customers 0.14% 2.92x
Childrens Museum Visitors 4.15% 2.06x
North East State Fair Visitors 4.33% 2.04x
Young Boomers 3.20% 2.03x
School Closings Updates Readers 1.72% 1.97x
College Students 2.49% 1.87x
Home Design and Living Publication Readers 2.67% 1.86x
Entry Level SUV Auto Intenders 1.42% 1.84x
Travel Researchers 2.79% 1.82x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 14.71x
Lorna Jane 0.26% 10.64x
LL Bean 0.66% 10.59x
REI 1.86% 10.37x
Old Navy 12.54% 9.22x
Calvin Klein 0.13% 8.93x
Ann Taylor 1.03% 8.90x
Dressbarn 5.65% 8.25x
LOFT 5.16% 8.02x
Ralph Lauren 1.58% 7.83x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Brazil & Portugal News 0.30% 6.31x
Shopping Catalogs 0.16% 4.38x
Website Launchers 0.12% 3.98x
Auto Tires & Parts Repair Researchers 0.12% 3.90x
US Soccer 0.12% 3.80x
Canada Online Shopping Cluster 0.04% 3.76x
Latin American News 0.89% 3.69x
Yoga & Meditation 0.18% 3.66x
Online Games 0.59% 3.51x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female