Dstillery Audiences

HOMEGOODS

Audience Size: 84.7 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 84.7 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
North East State Fair Visitors 7.11% 3.03x
UConn Huskies Fans 4.67% 3.02x
Restaurant Supply Shoppers 0.39% 2.96x
T-Mobile Customers 0.14% 2.92x
Vermont Trip Planners 4.67% 2.59x
Post COVID-19 Restaurant Reopening Researchers 2.24% 2.46x
Cape Cod News Readers 4.07% 2.38x
Readers of Jamaican Content 3.66% 2.15x
Fort Lauderdale Trip Planners 5.08% 2.15x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.40% 11.08x
Club Monaco 0.38% 11.00x
Ann Taylor 1.06% 10.15x
Old Navy 10.63% 9.66x
REI 1.25% 9.66x
Dressbarn 4.97% 9.30x
Lane Bryant 5.27% 9.18x
Madewell 1.19% 8.89x
Express Outlets 0.90% 8.87x
Forever 21 3.35% 8.73x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Collectibles - Coins & Sports Cards 0.81% 6.07x
Broadway Information 0.81% 4.57x
Grilling 0.25% 4.54x
Diet & Weight Loss 0.25% 4.45x
Hudson Valley New York Media 1.42% 3.81x
Canada Online Shopping Cluster 0.04% 3.76x
Moving & Storage 0.12% 3.53x
DIY Decoration & Furniture 0.41% 3.43x
Right Wing Blogs - Pro-gun & Pro-life 1.02% 3.42x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female