Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 394.3 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.07% | 3.65x |
| T-Mobile Customers | 0.14% | 2.92x |
| North East State Fair Visitors | 4.85% | 2.39x |
| Pantry Recipes Researchers | 0.41% | 2.13x |
| Readers of Chinese Content | 3.49% | 1.94x |
| Cape Cod News Readers | 3.01% | 1.91x |
| Arizona Trip Planners | 4.14% | 1.84x |
| Phoenix Trip Planners | 3.25% | 1.81x |
| Vermont Trip Planners | 3.07% | 1.80x |
| UConn Huskies Fans | 2.72% | 1.69x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 24.72% | 21.15x |
| REI | 1.45% | 8.15x |
| Dressbarn | 4.02% | 7.83x |
| Old Navy | 9.20% | 7.77x |
| Lane Bryant | 4.63% | 7.51x |
| LL Bean | 0.49% | 6.85x |
| Ralph Lauren | 1.25% | 6.55x |
| Gymboree | 3.75% | 6.28x |
| Abercrombie & Fitch | 0.37% | 6.26x |
| Chicos | 4.35% | 6.16x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.06% | 7.81x |
| Canadian Auto | 0.18% | 4.96x |
| Clean Energy | 0.18% | 4.19x |
| Perfume, Makeup & Cosmetics | 0.24% | 4.07x |
| Engineering | 0.24% | 3.85x |
| Canada Online Shopping Cluster | 0.04% | 3.76x |
| Website Launchers | 0.12% | 3.75x |
| Custom Printing | 0.41% | 3.75x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.12% | 3.69x |
| Work Productivity | 0.12% | 3.34x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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