Dstillery Audiences

HOMEGOODS

Audience Size: 821 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 821 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 2.35x
Work Comes First Travelers 0.02% 1.48x
North East State Fair Visitors 3.32% 1.37x
Palm Beach Trip Planners 3.00% 1.32x
Fort Lauderdale Trip Planners 3.71% 1.31x
Cruise Travel Intenders 3.70% 1.23x
Countdown to the Beach Travelers 2.51% 1.22x
High-End Kids Furniture and Clothes Shoppers 3.00% 1.21x
Christmas Celebration Researchers 3.10% 1.21x
Cape Cod News Readers 2.61% 1.21x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.

Location Composition Index
Dressbarn 7.82% 9.12x
Old Navy 13.87% 8.73x
LL Bean 0.88% 8.37x
Topshop 0.59% 8.19x
Lorna Jane 0.62% 8.19x
REI 2.49% 8.15x
Gymboree 6.38% 8.08x
Charlotte Russe 5.88% 7.93x
Lane Bryant 7.13% 7.90x
Tommy Bahama 3.69% 7.81x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 22.11x
Handyman Tools 0.01% 11.42x
Washington D.C. Hotels 0.01% 10.82x
Sports - Skiing, Snowboarding 0.01% 10.32x
Golf & Boats 0.01% 8.48x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.76x
Decoration & Fabric 0.01% 4.91x
Canadian Construction & Renovation Research Cluster 0.01% 4.64x
Local & Travel England - North Midlands 0.01% 4.54x
Environmental Conservation 0.02% 4.51x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female