Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 836.4 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 3.12% | 1.66x |
| Palm Beach Trip Planners | 3.16% | 1.56x |
| North East State Fair Visitors | 3.55% | 1.54x |
| Burger Enthusiast | 0.04% | 1.52x |
| Surfers | 3.38% | 1.48x |
| Fort Lauderdale Trip Planners | 3.53% | 1.48x |
| Readers of Portuguese Content | 2.70% | 1.48x |
| Readers of Puerto Rican Content | 2.96% | 1.45x |
| Major Airline Customers | 3.25% | 1.45x |
| Hanukkah Decorations Shoppers | 3.44% | 1.45x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Curious about what else the HomeGoods audience is interested in?
Sign Up
APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.
| Location | Composition | Index |
| REI | 2.89% | 9.33x |
| Dressbarn | 8.40% | 8.98x |
| Topshop | 0.71% | 8.64x |
| Old Navy | 17.76% | 8.53x |
| LL Bean | 1.14% | 8.50x |
| Lane Bryant | 8.33% | 8.20x |
| Abercrombie & Fitch | 2.83% | 7.99x |
| Charlotte Russe | 5.31% | 7.67x |
| Lorna Jane | 0.82% | 7.64x |
| Gymboree | 9.11% | 7.63x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Want to find more of the HomeGoods audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.04% | 4.07x |
| Turkey & Iran Cluster | 0.08% | 3.88x |
| Online Learning | 0.03% | 3.64x |
| Bulgaria Cluster | 0.02% | 3.52x |
| Holiday Gifts | 0.12% | 3.47x |
| Shipping & Logistics | 0.06% | 3.41x |
| Germany Cluster | 0.04% | 3.30x |
| Brazil & Portugal News | 0.19% | 3.24x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.03x |
| Credit Unions & Consumer Protection | 0.03% | 2.82x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Want to see more of the Content Affinities the HomeGoods audience visits?
Sign Up
DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the HomeGoods audience?
Sign Up