Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 513.5 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.07% | 3.65x |
| T-Mobile Customers | 0.14% | 2.92x |
| North East State Fair Visitors | 3.33% | 1.78x |
| Major Airline Customers | 2.83% | 1.76x |
| Getaways Researchers | 2.00% | 1.73x |
| School Closings Updates Readers | 1.12% | 1.70x |
| Luxury Second Home Owners | 1.57% | 1.70x |
| College Aspirants | 3.28% | 1.69x |
| Cape Cod News Readers | 2.00% | 1.68x |
| San Diego Activities Researchers | 1.67% | 1.68x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.53% | 4.82x |
| Old Navy | 14.45% | 4.58x |
| Supreme | 0.02% | 4.37x |
| Dressbarn | 6.01% | 4.22x |
| Topshop | 0.08% | 4.07x |
| REI | 1.40% | 4.00x |
| Johnston and Murphy | 0.01% | 3.99x |
| LL Bean | 0.55% | 3.96x |
| Lane Bryant | 6.57% | 3.90x |
| Ann Taylor | 1.17% | 3.89x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.06% | 7.81x |
| College Greek Life | 0.07% | 4.87x |
| College Sports | 0.07% | 3.90x |
| Beach Vacations | 0.11% | 3.35x |
| Brazil & Portugal News | 0.17% | 3.32x |
| Higher-End Fashion Brands | 0.06% | 3.30x |
| Korea Cluster | 0.19% | 3.21x |
| Mobile Industry Information | 0.05% | 3.18x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.11x |
| Historical Information - Museums & Libraries | 0.10% | 3.10x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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