Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 730.8 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 26.79% | 12.64x |
| Oregon County and Local Fair Visitors | 30.92% | 12.34x |
| Oregon Ducks Fans | 18.78% | 9.89x |
| Portland Trail Blazers Fans | 16.53% | 7.17x |
| North West State Fair Visitors | 10.98% | 4.50x |
| Montana and Idaho Trip Planners | 7.67% | 3.85x |
| Washington County and Local Fair Visitors | 8.49% | 3.84x |
| Seattle Seahawks Fans | 8.64% | 3.81x |
| Seattle Trip Planners | 8.36% | 3.73x |
| Christmas Tree Shoppers | 7.70% | 3.70x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 23.43% | 15.11x |
| REI | 2.23% | 8.73x |
| Dressbarn | 6.08% | 8.32x |
| LL Bean | 0.91% | 8.12x |
| Old Navy | 13.70% | 7.90x |
| Lane Bryant | 6.64% | 7.70x |
| Abercrombie & Fitch | 0.71% | 7.54x |
| Ralph Lauren | 2.04% | 7.30x |
| Gymboree | 6.87% | 7.22x |
| White House Black Market | 8.19% | 6.96x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 34.25% | 17.42x |
| Pac 12 Sports | 0.30% | 8.31x |
| Southern California Cluster | 0.06% | 7.81x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.06% | 5.66x |
| Vietnam Cluster | 0.10% | 4.18x |
| Pacific Northwest Sports & News Cluster | 2.06% | 3.95x |
| Tattoos & Costumes | 0.04% | 3.86x |
| Vancouver British Columbia Research Cluster | 0.06% | 3.76x |
| Canada Online Shopping Cluster | 0.04% | 3.76x |
| Pacific Northwest Information Research Cluster | 4.73% | 3.58x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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