Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 84.9 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Rheumatologists.
| Interest | Composition | Index |
| Rheumatologists | 17.50% | 6.26x |
| Critical Care Journal Researchers | 17.50% | 5.73x |
| Endocrinologists | 12.50% | 4.40x |
| Medical Technology News Readers | 10.00% | 4.31x |
| Readers of Nicaraguan Content | 7.50% | 4.07x |
| Readers of Honduran Content | 7.50% | 3.96x |
| Sprint Customers | 0.07% | 3.65x |
| Readers of Dominican Republic Content | 5.00% | 3.13x |
| Cloud Storage Provider Researchers | 5.00% | 3.07x |
| Readers of Malayalam Content | 10.00% | 2.98x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.
| Location | Composition | Index |
| REI | 2.41% | 19.29x |
| Levi Strauss | 0.05% | 14.86x |
| Old Navy | 13.98% | 14.28x |
| J. Crew | 4.34% | 11.93x |
| Calvin Klein | 0.18% | 10.71x |
| Dressbarn | 5.78% | 10.51x |
| Gymboree | 5.06% | 10.16x |
| Belk | 2.17% | 9.69x |
| Lane Bryant | 5.06% | 9.56x |
| Coach | 3.37% | 9.52x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.06% | 7.81x |
| Grilling | 0.25% | 4.54x |
| Diet & Weight Loss | 0.25% | 4.45x |
| Australia & New Zealand Media | 0.44% | 4.34x |
| Motorcycle Racing Researchers | 0.19% | 4.13x |
| Pakistan Cluster | 0.27% | 3.92x |
| Auto Tires & Parts Repair Researchers | 0.12% | 3.90x |
| Medical Diagnostics | 0.58% | 3.85x |
| Canada Online Shopping Cluster | 0.04% | 3.76x |
| International Travel | 0.25% | 3.62x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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