Dstillery Audiences

HOMEGOODS

Audience Size: 692.6 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 692.6 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Louisiana State University Tigers Fans.

Interest Composition Index
Louisiana State University Tigers Fans 1.55% 1.70x
Apartment Furniture Shoppers 1.87% 1.64x
Tahoe Skiers and Snowboarders 2.12% 1.61x
Home Decor Shoppers 1.68% 1.59x
Country Home Decorators 1.66% 1.59x
California Skiers and Snowboarders 2.04% 1.57x
Men's Suit Shoppers 2.07% 1.56x
San Diego Events Researchers 1.83% 1.55x
San Francisco Activities Researchers 1.82% 1.54x
Home Goods Shoppers 1.97% 1.53x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.

Location Composition Index
Dressbarn 8.03% 12.38x
Gymboree 5.05% 12.14x
Tommy Bahama 3.87% 11.29x
Express Outlets 1.01% 10.78x
Chicos 6.93% 10.71x
Abercrombie & Fitch 4.88% 10.58x
Old Navy 10.59% 10.58x
Columbia 1.76% 10.08x
Express 4.05% 10.05x
Charlotte Russe 3.15% 10.03x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is New Orleans Cluster.

Content Affinity Composition Index
New Orleans Cluster 2.13% 1.83x
Los Angeles News 2.29% 1.67x
Furniture Shopping 2.79% 1.46x
Connecticut News 1.82% 1.34x
New Jersey News Cluster 1.87% 1.30x
Appliances & Reviews 3.67% 1.26x
Plants & Gardening 2.00% 1.25x
Apple Blogs & Hacks 1.64% 1.23x
South Florida Cluster 1.78% 1.22x
Stock Market Investing Researchers 3.37% 1.21x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male