Dstillery Audiences

HOMEGOODS

Audience Size: 143 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 143 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
Online Grammar Tool Users 0.50% 3.02x
Beard Care Researchers 0.91% 2.95x
T-Mobile Customers 0.14% 2.92x
Moving Services Shoppers 0.80% 2.59x
Intimates Shoppers 1.31% 2.54x
Supermarket Shoppers 1.81% 2.48x
Coffee Lovers 2.21% 2.38x
Cape Cod News Readers 1.61% 2.32x
Generic Prescription Drug Shoppers 1.31% 2.28x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Old Navy.

Location Composition Index
Old Navy 7.96% 14.47x
REI 1.06% 12.55x
Dressbarn 3.28% 12.09x
Charlotte Russe 1.14% 11.11x
Lane Bryant 2.40% 10.95x
Tommy Bahama 1.15% 10.07x
Forever 21 1.50% 9.97x
Mens Wearhouse 3.84% 9.85x
Abercrombie & Fitch 0.77% 9.40x
Ann Taylor 0.58% 9.28x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Appliances & Reviews 0.40% 6.16x
Vermont Cluster 0.30% 5.61x
Pacific Northwest Sports & News Cluster 0.60% 5.35x
Equestrian Cluster 0.20% 3.83x
New York City Real Estate Research Cluster 0.20% 3.75x
Garden Power Equipment 0.20% 3.37x
Higher-End Fashion Brands 0.06% 3.30x
Children's Learning Tools 0.30% 3.21x
Yard Structures 0.11% 3.04x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female