Dstillery Audiences

HOMEGOODS

Audience Size: 547.6 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 547.6 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 2.37% 1.76x
Santa Cruz Trip Planners 2.58% 1.66x
Apartment Furniture Shoppers 1.52% 1.56x
Home Goods Shoppers 2.00% 1.54x
Retired Assisted Living Shoppers 1.38% 1.53x
Men's Suit Shoppers 1.99% 1.52x
Online Home Decor Shoppers 1.39% 1.52x
Custom Home Lighting Shoppers 1.28% 1.52x
Home Custom Bedroom Decorators 1.28% 1.52x
San Francisco Giants Fans 1.50% 1.51x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.

Location Composition Index
Dressbarn 7.59% 13.71x
Gymboree 4.84% 11.82x
Old Navy 9.53% 11.72x
Abercrombie & Fitch 4.67% 11.20x
Chicos 6.23% 11.20x
Tommy Bahama 3.37% 11.13x
Express Outlets 0.61% 11.02x
Lane Bryant 6.78% 10.94x
Columbia 1.42% 10.92x
Express 3.60% 10.59x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.04% 2.89x
Computer Printers 0.07% 2.75x
Shipping & Logistics 0.07% 2.56x
Northern California Cluster 1.27% 2.49x
Internet Service Provider Sites 0.15% 2.46x
Caribbean Vacation 0.37% 2.45x
Credit Unions & Consumer Protection 0.03% 2.44x
Home Office Products 0.05% 2.44x
Central California Cluster 0.57% 2.33x
Scuba Diving 0.03% 2.28x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male