Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 256.6 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Palm Beach Trip Planners.
| Interest | Composition | Index |
| Palm Beach Trip Planners | 1.76% | 1.45x |
| Land Rover Shoppers | 1.55% | 1.42x |
| Apartment Furniture Shoppers | 1.16% | 1.41x |
| Roommate Seekers | 1.31% | 1.40x |
| Chicago Trip Planners | 1.76% | 1.40x |
| Boston Red Sox Fans | 1.20% | 1.38x |
| Realtors & Real Estate Researchers | 0.88% | 1.37x |
| Santa Cruz Trip Planners | 1.73% | 1.36x |
| Bed & Bath Shoppers | 1.43% | 1.36x |
| Miami Marlins Fans | 1.44% | 1.35x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 4.93% | 16.48x |
| Old Navy | 6.47% | 14.70x |
| Lane Bryant | 4.44% | 13.51x |
| Calvin Klein | 0.88% | 12.52x |
| Ann Taylor | 1.34% | 11.96x |
| Abercrombie & Fitch | 1.59% | 11.84x |
| Express Outlets | 0.33% | 11.64x |
| Columbia | 0.87% | 11.53x |
| Express | 2.12% | 11.36x |
| Charlotte Russe | 1.78% | 11.30x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 0.16% | 2.20x |
| Spanish Lifestyle & Health | 0.10% | 2.17x |
| Northern California Cluster | 1.11% | 2.16x |
| Central & South American News | 0.17% | 2.14x |
| Home Improvement Contractor | 0.19% | 2.05x |
| Korea Cluster | 0.09% | 1.98x |
| Rhode Island Cluster | 0.27% | 1.85x |
| College Greek Life | 0.14% | 1.85x |
| Institutional Investing | 0.09% | 1.85x |
| Latin American Spanish Language News | 0.17% | 1.78x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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