Dstillery Audiences

HOMEGOODS

Audience Size: 40.8 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 40.8 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 1.39% 1.46x
Tahoe Skiers and Snowboarders 1.72% 1.42x
Womens Fashion Brands Shoppers 1.86% 1.40x
Luxury Department Store Shoppers 2.12% 1.38x
Readers of Panamanian Content 1.81% 1.38x
Medicare Provider Researchers 1.32% 1.37x
Furniture and Appliances Industry 0.97% 1.35x
TV Junkies 0.83% 1.35x
Caribbean Trip Planners 1.69% 1.34x
Chandelier and Lamp Shoppers 1.24% 1.34x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Michael Kors.

Location Composition Index
Michael Kors 0.86% 7.21x
Brooks Brothers 2.25% 4.87x
Gymboree 1.41% 4.70x
REI 2.03% 4.35x
Carhartt 0.43% 4.02x
Club Monaco 0.41% 3.89x
Banana Republic 1.90% 3.72x
J. Crew 1.49% 3.50x
The North Face 0.57% 2.22x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 0.93% 2.19x
Central California Cluster 0.48% 2.14x
International Travel 0.12% 2.09x
Horse Racing 0.18% 1.84x
Illinois 0.54% 1.81x
Painting & Renovation 0.32% 1.78x
Furniture & Home Improvement 1.15% 1.77x
South Florida Cluster 2.16% 1.76x
Visa & Immigration 0.10% 1.75x
Pre-Built Home Researchers 0.34% 1.73x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.