Dstillery Audiences

HOMEGOODS

Audience Size: 788.5 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 788.5 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 2.70% 1.63x
New York Giants Fans 2.80% 1.60x
North East State Fair Visitors 3.47% 1.58x
Big East Fans 2.72% 1.53x
Miami Dolphins Fans 2.68% 1.53x
Long Beach California Trip Planners 3.57% 1.52x
Miami Marlins Fans 2.88% 1.52x
Readers of Puerto Rican Content 2.82% 1.51x
Food Delivery Service Users 2.33% 1.51x
New York Rangers Fans 2.66% 1.50x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.

Location Composition Index
REI 2.80% 9.03x
Dressbarn 8.40% 8.91x
LL Bean 1.04% 8.67x
Old Navy 15.44% 8.39x
Topshop 0.73% 8.25x
Abercrombie & Fitch 4.14% 7.81x
Lorna Jane 0.70% 7.77x
Lane Bryant 7.34% 7.71x
Gymboree 7.63% 7.57x
J. Crew 5.70% 7.39x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.12% 4.18x
Franchising 0.06% 3.87x
Greece Cluster 0.04% 3.23x
Home Office Products 0.04% 3.14x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.94x
Southern California Cluster 0.10% 2.71x
Electronic Document Assembly 0.06% 2.67x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.20% 2.58x
Natural & Healthy Living Researchers 0.12% 2.51x
Vermont Cluster 0.39% 2.44x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male