Dstillery Audiences

HOMEGOODS

Audience Size: 513.5 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 513.5 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
T-Mobile Customers 0.14% 2.92x
North East State Fair Visitors 3.33% 1.78x
Major Airline Customers 2.83% 1.76x
Getaways Researchers 2.00% 1.73x
School Closings Updates Readers 1.12% 1.70x
Luxury Second Home Owners 1.57% 1.70x
College Aspirants 3.28% 1.69x
Cape Cod News Readers 2.00% 1.68x
San Diego Activities Researchers 1.67% 1.68x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.53% 4.82x
Old Navy 14.45% 4.58x
Supreme 0.02% 4.37x
Dressbarn 6.01% 4.22x
Topshop 0.08% 4.07x
REI 1.40% 4.00x
Johnston and Murphy 0.01% 3.99x
LL Bean 0.55% 3.96x
Lane Bryant 6.57% 3.90x
Ann Taylor 1.17% 3.89x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
College Greek Life 0.07% 4.87x
College Sports 0.07% 3.90x
Beach Vacations 0.11% 3.35x
Brazil & Portugal News 0.17% 3.32x
Higher-End Fashion Brands 0.06% 3.30x
Korea Cluster 0.19% 3.21x
Mobile Industry Information 0.05% 3.18x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.11x
Historical Information - Museums & Libraries 0.10% 3.10x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female