Dstillery Audiences

HOMEGOODS

Audience Size: 394.3 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 394.3 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
T-Mobile Customers 0.14% 2.92x
North East State Fair Visitors 4.85% 2.39x
Pantry Recipes Researchers 0.41% 2.13x
Readers of Chinese Content 3.49% 1.94x
Cape Cod News Readers 3.01% 1.91x
Arizona Trip Planners 4.14% 1.84x
Phoenix Trip Planners 3.25% 1.81x
Vermont Trip Planners 3.07% 1.80x
UConn Huskies Fans 2.72% 1.69x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 24.72% 21.15x
REI 1.45% 8.15x
Dressbarn 4.02% 7.83x
Old Navy 9.20% 7.77x
Lane Bryant 4.63% 7.51x
LL Bean 0.49% 6.85x
Ralph Lauren 1.25% 6.55x
Gymboree 3.75% 6.28x
Abercrombie & Fitch 0.37% 6.26x
Chicos 4.35% 6.16x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Canadian Auto 0.18% 4.96x
Clean Energy 0.18% 4.19x
Perfume, Makeup & Cosmetics 0.24% 4.07x
Engineering 0.24% 3.85x
Canada Online Shopping Cluster 0.04% 3.76x
Website Launchers 0.12% 3.75x
Custom Printing 0.41% 3.75x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.12% 3.69x
Work Productivity 0.12% 3.34x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female