Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 821 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.01% | 2.35x |
| Work Comes First Travelers | 0.02% | 1.48x |
| North East State Fair Visitors | 3.32% | 1.37x |
| Palm Beach Trip Planners | 3.00% | 1.32x |
| Fort Lauderdale Trip Planners | 3.71% | 1.31x |
| Cruise Travel Intenders | 3.70% | 1.23x |
| Countdown to the Beach Travelers | 2.51% | 1.22x |
| High-End Kids Furniture and Clothes Shoppers | 3.00% | 1.21x |
| Christmas Celebration Researchers | 3.10% | 1.21x |
| Cape Cod News Readers | 2.61% | 1.21x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.82% | 9.12x |
| Old Navy | 13.87% | 8.73x |
| LL Bean | 0.88% | 8.37x |
| Topshop | 0.59% | 8.19x |
| Lorna Jane | 0.62% | 8.19x |
| REI | 2.49% | 8.15x |
| Gymboree | 6.38% | 8.08x |
| Charlotte Russe | 5.88% | 7.93x |
| Lane Bryant | 7.13% | 7.90x |
| Tommy Bahama | 3.69% | 7.81x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 22.11x |
| Handyman Tools | 0.01% | 11.42x |
| Washington D.C. Hotels | 0.01% | 10.82x |
| Sports - Skiing, Snowboarding | 0.01% | 10.32x |
| Golf & Boats | 0.01% | 8.48x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.76x |
| Decoration & Fabric | 0.01% | 4.91x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 4.64x |
| Local & Travel England - North Midlands | 0.01% | 4.54x |
| Environmental Conservation | 0.02% | 4.51x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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