Dstillery Audiences

HOMEGOODS

Audience Size: 182.9 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 182.9 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
T-Mobile Customers 0.14% 2.92x
Cape Cod News Readers 3.37% 2.69x
North East State Fair Visitors 5.14% 2.65x
UConn Huskies Fans 2.99% 2.51x
Home Rug Shoppers 3.55% 2.37x
Home Goods Supercenter Shoppers 3.55% 2.37x
Home Goods Shoppers 3.93% 2.36x
Teachers 3.46% 2.33x
Retired Assisted Living Shoppers 3.27% 2.32x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.22% 11.82x
REI 1.70% 10.88x
LL Bean 0.41% 10.18x
Old Navy 9.82% 9.19x
Joe's Jeans 0.04% 8.90x
Calvin Klein 0.09% 8.86x
Dressbarn 4.83% 8.80x
Mens Wearhouse 8.14% 8.38x
Levi Strauss 0.03% 8.17x
LOFT 3.88% 8.04x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Mobile Phone Networks 0.37% 7.47x
Online Games 1.12% 6.01x
Beauty & Cosmetics 0.28% 4.96x
Yoga & Meditation 0.37% 4.41x
Travel, Food, Fashion & Fitness 0.65% 4.16x
Website Launchers 0.12% 3.98x
New England Universities 0.56% 3.87x
Canada Online Shopping Cluster 0.04% 3.76x
Community Planning & Transportation 0.11% 3.46x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female