Dstillery Audiences

HOMEGOODS

Audience Size: 747.5 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 747.5 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 2.01% 1.64x
Work Comes First Travelers 0.02% 1.48x
Cape Cod News Readers 2.14% 1.47x
Sports Memorabilia Shoppers 2.26% 1.44x
St. Louis Cardinals Fans 1.77% 1.43x
Miami Marlins Fans 1.94% 1.43x
New York Mets Fans 1.84% 1.42x
New England Patriots Fans 1.97% 1.40x
Summer Festivals and Fairs Visitors 1.90% 1.37x
NHL Fans 2.12% 1.36x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.

Location Composition Index
Dressbarn 7.84% 10.31x
Gymboree 5.13% 9.36x
Tommy Bahama 3.59% 9.12x
Old Navy 11.39% 9.01x
Lorna Jane 0.71% 8.91x
Topshop 0.39% 8.71x
Express Outlets 1.20% 8.64x
Chicos 6.90% 8.56x
Lane Bryant 7.30% 8.46x
Abercrombie & Fitch 4.88% 8.42x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 22.11x
Golf & Boats 0.01% 18.18x
Washington D.C. Hotels 0.01% 10.82x
Sports - Skiing, Snowboarding 0.01% 10.32x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.76x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 5.34x
Environmental Conservation 0.01% 5.09x
Decoration & Fabric 0.01% 4.91x
Canadian Construction & Renovation Research Cluster 0.01% 4.64x
Local & Travel England - North Midlands 0.01% 4.54x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female