Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 692.6 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Louisiana State University Tigers Fans.
| Interest | Composition | Index |
| Louisiana State University Tigers Fans | 1.55% | 1.70x |
| Apartment Furniture Shoppers | 1.87% | 1.64x |
| Tahoe Skiers and Snowboarders | 2.12% | 1.61x |
| Home Decor Shoppers | 1.68% | 1.59x |
| Country Home Decorators | 1.66% | 1.59x |
| California Skiers and Snowboarders | 2.04% | 1.57x |
| Men's Suit Shoppers | 2.07% | 1.56x |
| San Diego Events Researchers | 1.83% | 1.55x |
| San Francisco Activities Researchers | 1.82% | 1.54x |
| Home Goods Shoppers | 1.97% | 1.53x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 8.03% | 12.38x |
| Gymboree | 5.05% | 12.14x |
| Tommy Bahama | 3.87% | 11.29x |
| Express Outlets | 1.01% | 10.78x |
| Chicos | 6.93% | 10.71x |
| Abercrombie & Fitch | 4.88% | 10.58x |
| Old Navy | 10.59% | 10.58x |
| Columbia | 1.76% | 10.08x |
| Express | 4.05% | 10.05x |
| Charlotte Russe | 3.15% | 10.03x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is New Orleans Cluster.
| Content Affinity | Composition | Index |
| New Orleans Cluster | 2.13% | 1.83x |
| Los Angeles News | 2.29% | 1.67x |
| Furniture Shopping | 2.79% | 1.46x |
| Connecticut News | 1.82% | 1.34x |
| New Jersey News Cluster | 1.87% | 1.30x |
| Appliances & Reviews | 3.67% | 1.26x |
| Plants & Gardening | 2.00% | 1.25x |
| Apple Blogs & Hacks | 1.64% | 1.23x |
| South Florida Cluster | 1.78% | 1.22x |
| Stock Market Investing Researchers | 3.37% | 1.21x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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