Dstillery Audiences

HOMEGOODS

Audience Size: 745.9 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 745.9 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 3.00% 1.91x
North East State Fair Visitors 3.82% 1.75x
Christmas Celebration Researchers 3.28% 1.57x
Roommate Seekers 2.41% 1.50x
Retirement Planners 2.39% 1.50x
Cruise Travel Intenders 3.68% 1.48x
Crafting Enthusiasts 2.21% 1.48x
Mid-Range Grocery Shoppers 2.94% 1.46x
UConn Huskies Fans 2.33% 1.46x
Vermont Trip Planners 2.43% 1.45x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.

Location Composition Index
REI 2.74% 9.29x
Dressbarn 7.70% 9.02x
LL Bean 1.09% 8.58x
Old Navy 16.69% 8.54x
Lane Bryant 7.98% 8.27x
Topshop 0.57% 8.07x
Abercrombie & Fitch 1.74% 7.77x
Gymboree 8.49% 7.71x
Charlotte Russe 4.03% 7.60x
Lorna Jane 0.69% 7.55x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.06% 4.04x
Los Angeles Cluster 0.04% 3.85x
Canada Online Shopping Cluster 0.04% 3.71x
Upstate New York State Athletics 0.04% 3.53x
Bulgaria Cluster 0.02% 3.52x
Credit Unions & Consumer Protection 0.03% 3.48x
Online Games 0.62% 3.33x
Paper & Packaging 0.04% 3.18x
Motorcycle Racing Researchers 0.14% 3.09x
Cosmetics Business 0.04% 2.91x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male