Dstillery Audiences

HOMEGOODS

Audience Size: 150.8 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 150.8 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
Orlando Activities Researchers 0.30% 3.03x
Home Custom Bedroom Decorators 0.30% 2.99x
Custom Home Lighting Shoppers 0.30% 2.99x
T-Mobile Customers 0.14% 2.92x
Restaurant Supply Shoppers 0.20% 2.34x
Nashville Activity Researchers 0.46% 2.27x
Pet Boarding and Sitter Researchers 1.31% 2.16x
Major Appliance Shoppers 1.06% 2.06x
New Orleans Activities Researchers 1.37% 1.96x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Old Navy.

Location Composition Index
Old Navy 9.40% 11.70x
Dressbarn 3.72% 10.75x
Lane Bryant 3.95% 9.78x
REI 0.77% 7.80x
Kate Spade 0.98% 7.69x
Mens Wearhouse 4.42% 7.36x
LOFT 3.15% 7.28x
Chicos 3.27% 7.22x
White House Black Market 3.29% 7.08x
Forever 21 2.07% 6.99x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Poland Cluster 0.15% 5.51x
School Curriculum 0.16% 4.19x
Pet Forums 0.20% 3.99x
Motorcycle Racing Researchers 0.20% 3.65x
Pakistan Cluster 0.10% 3.56x
Canadian News 0.06% 3.52x
Central & South American News 0.15% 3.50x
Florida College Athletics 0.10% 3.45x
Teen Hair 0.10% 3.40x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female