Dstillery Audiences

HOMEGOODS

Audience Size: 256.6 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 256.6 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Palm Beach Trip Planners.

Interest Composition Index
Palm Beach Trip Planners 1.76% 1.45x
Land Rover Shoppers 1.55% 1.42x
Apartment Furniture Shoppers 1.16% 1.41x
Roommate Seekers 1.31% 1.40x
Chicago Trip Planners 1.76% 1.40x
Boston Red Sox Fans 1.20% 1.38x
Realtors & Real Estate Researchers 0.88% 1.37x
Santa Cruz Trip Planners 1.73% 1.36x
Bed & Bath Shoppers 1.43% 1.36x
Miami Marlins Fans 1.44% 1.35x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.

Location Composition Index
Dressbarn 4.93% 16.48x
Old Navy 6.47% 14.70x
Lane Bryant 4.44% 13.51x
Calvin Klein 0.88% 12.52x
Ann Taylor 1.34% 11.96x
Abercrombie & Fitch 1.59% 11.84x
Express Outlets 0.33% 11.64x
Columbia 0.87% 11.53x
Express 2.12% 11.36x
Charlotte Russe 1.78% 11.30x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Peru Media.

Content Affinity Composition Index
Peru Media 0.16% 2.20x
Spanish Lifestyle & Health 0.10% 2.17x
Northern California Cluster 1.11% 2.16x
Central & South American News 0.17% 2.14x
Home Improvement Contractor 0.19% 2.05x
Korea Cluster 0.09% 1.98x
Rhode Island Cluster 0.27% 1.85x
College Greek Life 0.14% 1.85x
Institutional Investing 0.09% 1.85x
Latin American Spanish Language News 0.17% 1.78x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male