Dstillery Audiences

HOMEGOODS

Audience Size: 366.8 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 366.8 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
T-Mobile Customers 0.14% 2.92x
UConn Huskies Fans 2.61% 2.59x
North East State Fair Visitors 5.87% 2.36x
School Closings Updates Readers 1.34% 2.14x
Pantry Recipes Researchers 1.02% 2.05x
Cape Cod News Readers 2.49% 2.05x
Quarantine Planners 1.47% 2.01x
Bargain Shopping Researchers 1.28% 1.99x
Luxury Athletic Footwear Shoppers 1.21% 1.98x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 8.36x
Lorna Jane 0.62% 8.13x
LL Bean 0.71% 6.83x
Old Navy 15.98% 6.81x
Topshop 0.10% 6.51x
Dressbarn 6.85% 6.37x
Abercrombie & Fitch 0.55% 6.27x
REI 1.70% 6.06x
Tommy Bahama 1.34% 6.06x
Chicos 8.12% 6.03x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Historical Information - Museums & Libraries 0.19% 5.84x
Online Games 0.77% 5.72x
Pet Forums 0.26% 3.92x
Mortgages & Insurance 0.06% 3.86x
Electronic Accessories 0.32% 3.61x
Smart Travel 0.13% 3.60x
Caribbean Vacation 0.19% 3.55x
Canadian News 0.06% 3.52x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.10% 3.52x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female