Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 747.5 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 2.01% | 1.64x |
| Work Comes First Travelers | 0.02% | 1.48x |
| Cape Cod News Readers | 2.14% | 1.47x |
| Sports Memorabilia Shoppers | 2.26% | 1.44x |
| St. Louis Cardinals Fans | 1.77% | 1.43x |
| Miami Marlins Fans | 1.94% | 1.43x |
| New York Mets Fans | 1.84% | 1.42x |
| New England Patriots Fans | 1.97% | 1.40x |
| Summer Festivals and Fairs Visitors | 1.90% | 1.37x |
| NHL Fans | 2.12% | 1.36x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.84% | 10.31x |
| Gymboree | 5.13% | 9.36x |
| Tommy Bahama | 3.59% | 9.12x |
| Old Navy | 11.39% | 9.01x |
| Lorna Jane | 0.71% | 8.91x |
| Topshop | 0.39% | 8.71x |
| Express Outlets | 1.20% | 8.64x |
| Chicos | 6.90% | 8.56x |
| Lane Bryant | 7.30% | 8.46x |
| Abercrombie & Fitch | 4.88% | 8.42x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 22.11x |
| Golf & Boats | 0.01% | 18.18x |
| Washington D.C. Hotels | 0.01% | 10.82x |
| Sports - Skiing, Snowboarding | 0.01% | 10.32x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.76x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 5.34x |
| Environmental Conservation | 0.01% | 5.09x |
| Decoration & Fabric | 0.01% | 4.91x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 4.64x |
| Local & Travel England - North Midlands | 0.01% | 4.54x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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