Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 366.8 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.07% | 3.65x |
| T-Mobile Customers | 0.14% | 2.92x |
| UConn Huskies Fans | 2.61% | 2.59x |
| North East State Fair Visitors | 5.87% | 2.36x |
| School Closings Updates Readers | 1.34% | 2.14x |
| Pantry Recipes Researchers | 1.02% | 2.05x |
| Cape Cod News Readers | 2.49% | 2.05x |
| Quarantine Planners | 1.47% | 2.01x |
| Bargain Shopping Researchers | 1.28% | 1.99x |
| Luxury Athletic Footwear Shoppers | 1.21% | 1.98x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Curious about what else the HomeGoods audience is interested in?
Sign Up
APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 8.36x |
| Lorna Jane | 0.62% | 8.13x |
| LL Bean | 0.71% | 6.83x |
| Old Navy | 15.98% | 6.81x |
| Topshop | 0.10% | 6.51x |
| Dressbarn | 6.85% | 6.37x |
| Abercrombie & Fitch | 0.55% | 6.27x |
| REI | 1.70% | 6.06x |
| Tommy Bahama | 1.34% | 6.06x |
| Chicos | 8.12% | 6.03x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Want to find more of the HomeGoods audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.06% | 7.81x |
| Historical Information - Museums & Libraries | 0.19% | 5.84x |
| Online Games | 0.77% | 5.72x |
| Pet Forums | 0.26% | 3.92x |
| Mortgages & Insurance | 0.06% | 3.86x |
| Electronic Accessories | 0.32% | 3.61x |
| Smart Travel | 0.13% | 3.60x |
| Caribbean Vacation | 0.19% | 3.55x |
| Canadian News | 0.06% | 3.52x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.10% | 3.52x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Want to see more of the Content Affinities the HomeGoods audience visits?
Sign Up
DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the HomeGoods audience?
Sign Up