Dstillery Audiences

HOMEGOODS

Audience Size: 836.4 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 836.4 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 3.12% 1.66x
Palm Beach Trip Planners 3.16% 1.56x
North East State Fair Visitors 3.55% 1.54x
Burger Enthusiast 0.04% 1.52x
Surfers 3.38% 1.48x
Fort Lauderdale Trip Planners 3.53% 1.48x
Readers of Portuguese Content 2.70% 1.48x
Readers of Puerto Rican Content 2.96% 1.45x
Major Airline Customers 3.25% 1.45x
Hanukkah Decorations Shoppers 3.44% 1.45x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is REI.

Location Composition Index
REI 2.89% 9.33x
Dressbarn 8.40% 8.98x
Topshop 0.71% 8.64x
Old Navy 17.76% 8.53x
LL Bean 1.14% 8.50x
Lane Bryant 8.33% 8.20x
Abercrombie & Fitch 2.83% 7.99x
Charlotte Russe 5.31% 7.67x
Lorna Jane 0.82% 7.64x
Gymboree 9.11% 7.63x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.04% 4.07x
Turkey & Iran Cluster 0.08% 3.88x
Online Learning 0.03% 3.64x
Bulgaria Cluster 0.02% 3.52x
Holiday Gifts 0.12% 3.47x
Shipping & Logistics 0.06% 3.41x
Germany Cluster 0.04% 3.30x
Brazil & Portugal News 0.19% 3.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.03x
Credit Unions & Consumer Protection 0.03% 2.82x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male