Explore the HomeGoods Audience
Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 84.7 thousand unique devices whose actions qualify for the HomeGoods audience.
INTERESTS
The HomeGoods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the HomeGoods audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.07% | 3.65x |
| North East State Fair Visitors | 7.11% | 3.03x |
| UConn Huskies Fans | 4.67% | 3.02x |
| Restaurant Supply Shoppers | 0.39% | 2.96x |
| T-Mobile Customers | 0.14% | 2.92x |
| Vermont Trip Planners | 4.67% | 2.59x |
| Post COVID-19 Restaurant Reopening Researchers | 2.24% | 2.46x |
| Cape Cod News Readers | 4.07% | 2.38x |
| Readers of Jamaican Content | 3.66% | 2.15x |
| Fort Lauderdale Trip Planners | 5.08% | 2.15x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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APPAREL RETAILERS
The HomeGoods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the HomeGoods audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.40% | 11.08x |
| Club Monaco | 0.38% | 11.00x |
| Ann Taylor | 1.06% | 10.15x |
| Old Navy | 10.63% | 9.66x |
| REI | 1.25% | 9.66x |
| Dressbarn | 4.97% | 9.30x |
| Lane Bryant | 5.27% | 9.18x |
| Madewell | 1.19% | 8.89x |
| Express Outlets | 0.90% | 8.87x |
| Forever 21 | 3.35% | 8.73x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.06% | 7.81x |
| Collectibles - Coins & Sports Cards | 0.81% | 6.07x |
| Broadway Information | 0.81% | 4.57x |
| Grilling | 0.25% | 4.54x |
| Diet & Weight Loss | 0.25% | 4.45x |
| Hudson Valley New York Media | 1.42% | 3.81x |
| Canada Online Shopping Cluster | 0.04% | 3.76x |
| Moving & Storage | 0.12% | 3.53x |
| DIY Decoration & Furniture | 0.41% | 3.43x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.02% | 3.42x |
Composition Percentage:
The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
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DEMOGRAPHICS
The HomeGoods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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