Dstillery Audiences

HOMEGOODS

Audience Size: 843.8 Thousand Devices

Explore the HomeGoods Audience

Below you'll find more information about the HomeGoods audience, broken down in different categories based on their digital and physical behaviors. These are 843.8 thousand unique devices whose actions qualify for the HomeGoods audience.

Dstillery Crafted Audiences

INTERESTS

The HomeGoods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the HomeGoods audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 3.65x
T-Mobile Customers 0.14% 2.92x
Big Box Store Jewelry Sale Shoppers 0.06% 1.93x
Wireless Headphone Researchers 0.19% 1.87x
World Spa Day Researchers 0.22% 1.75x
Small Business COVID-19 Relief Researchers 1.02% 1.64x
North East State Fair Visitors 2.94% 1.62x
Womens Fashion Brands Shoppers 2.94% 1.60x
Theme Park Reopening News Readers 1.62% 1.52x
Verizon Wireless Customers 0.07% 1.47x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Interest attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The HomeGoods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the HomeGoods audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.21x
Lorna Jane 0.79% 4.36x
LL Bean 0.93% 4.14x
REI 2.28% 4.01x
Old Navy 20.29% 3.87x
Dressbarn 8.82% 3.68x
Chicos 10.58% 3.66x
Madewell 2.84% 3.64x
Topshop 0.14% 3.64x
Ann Taylor 1.93% 3.61x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Location attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the HomeGoods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 7.81x
Grilling 0.11% 4.02x
Mail Order Food 0.04% 3.75x
Nursing 0.04% 3.56x
Higher-End Fashion Brands 0.06% 3.30x
Paleo & Keto Diet Enthusiasts 0.04% 3.27x
Historical Information - Museums & Libraries 0.11% 3.06x
Yard Structures 0.11% 3.04x
Promo Codes 0.06% 2.97x
London Tourism & Events 0.02% 2.81x
Composition Percentage: The overlap percentage between the HomeGoods audience and the Content Affinity attribute.
Index: A comparison of the HomeGoods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The HomeGoods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female