Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 593.9 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.07% | 3.41x |
| Social Distancing Content Readers | 0.07% | 3.24x |
| Amazon Prime Movie Subscribers | 0.10% | 2.57x |
| Small Business COVID-19 Relief Researchers | 0.07% | 2.39x |
| T-Mobile Customers | 0.10% | 2.01x |
| Hulu Users | 0.07% | 1.91x |
| School Closings Updates Readers | 0.03% | 1.73x |
| Pittsburgh Pirates Fans | 3.59% | 1.71x |
| Pittsburgh Penguins Fans | 3.31% | 1.67x |
| Home-Made Face Mask Researchers | 0.03% | 1.52x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 7.10x |
| Joe's Jeans | 0.08% | 5.31x |
| Lorna Jane | 0.19% | 4.95x |
| Buckle | 3.60% | 4.92x |
| REI | 0.84% | 4.73x |
| Maurices | 1.29% | 4.72x |
| Abercrombie & Fitch | 0.27% | 4.64x |
| Free People | 1.22% | 4.62x |
| Gymboree | 2.66% | 4.45x |
| Hollister | 2.38% | 4.40x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.14% | 6.14x |
| Holiday Gifts | 0.10% | 5.73x |
| French Canadian Cluster | 0.10% | 5.20x |
| Serbia & Albania Cluster | 0.10% | 4.57x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 3.67x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.35x |
| Flower Shopping | 0.07% | 3.29x |
| Beach & Intimate Wear | 0.07% | 3.15x |
| Motorcycle Racing Researchers | 0.14% | 3.03x |
| Internet Service Provider Sites | 0.14% | 3.00x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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