Dstillery Audiences

HONDA

Audience Size: 1.1 Million Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 2.01x
Big Box Store Jewelry Sale Shoppers 0.07% 1.91x
Sunglasses Shoppers 0.80% 1.77x
Essential Oils Enthusiasts 0.19% 1.76x
Kansas City Trip Planners 3.90% 1.47x
North Midwest State Fair Visitors 3.85% 1.45x
Rapid City Trip Planners 1.79% 1.38x
Mercedes-Benz Vehicle Shoppers 2.30% 1.36x
Verizon Wireless Customers 0.07% 1.35x
Iowa Hawkeyes Fans 2.67% 1.33x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 3.80x
Lorna Jane 0.51% 2.80x
Joe's Jeans 0.12% 2.77x
Saint Laurent Paris 0.27% 2.57x
Levi Strauss 0.03% 2.40x
Abercrombie & Fitch 0.49% 2.34x
Uniqlo 0.58% 2.30x
The North Face 1.16% 2.27x
REI 1.29% 2.27x
Bonobos 0.62% 2.26x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.05% 5.60x
Philanthropy - Charities & Fundraising 0.03% 3.86x
Medical Supplies and Information 0.03% 3.79x
Malaya 0.03% 3.30x
Flower Shopping 0.07% 3.29x
Startup Investment 0.03% 3.03x
Internet Radio 0.03% 2.92x
Child Development 0.05% 2.92x
Video Content Sites 0.05% 2.75x
Community Planning & Transportation 0.03% 2.72x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male