Dstillery Audiences

HONDA

Audience Size: 1.6 Million Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 1.71% 1.27x
San Francisco Trip Planners 1.94% 1.20x
Japanese Luxury Car Enthusiasts 1.84% 1.18x
Tahoe Skiers and Snowboarders 1.52% 1.16x
Auto Body Shoppers 1.60% 1.16x
Men's Suit Shoppers 1.52% 1.16x
Pandora Jewelry Shoppers 1.73% 1.15x
Reggaeton Fans 2.00% 1.14x
Summer Festivals and Fairs Visitors 1.51% 1.14x
Womens Fashion Brands Shoppers 1.72% 1.13x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Uniqlo.

Location Composition Index
Uniqlo 1.29% 7.01x
Saint Laurent Paris 0.84% 6.75x
Calvin Klein 0.83% 6.70x
Levi Strauss 1.00% 6.63x
Gymboree 2.72% 6.54x
Ralph Lauren 0.89% 6.47x
Express 2.60% 6.46x
Lorna Jane 0.53% 6.38x
Abercrombie & Fitch 2.93% 6.35x
Topshop 0.11% 6.33x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 1.55% 1.58x
Car Forums 1.84% 1.20x
Los Angeles News 1.60% 1.18x
New Jersey News Cluster 1.66% 1.16x
Car Information 2.70% 1.15x
Boston Cluster 2.44% 1.13x
Celebrity Gossip & News 2.64% 1.07x
Appliances & Reviews 3.05% 1.05x
Sports Fanatics 4.71% 1.05x
Healthcare - Dermatology & Aging 2.21% 1.05x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female