Dstillery Audiences

HONDA

Audience Size: 1.6 Million Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.79x
Santa Cruz Trip Planners 2.19% 1.67x
San Francisco Giants Fans 1.64% 1.42x
Tahoe Skiers and Snowboarders 1.69% 1.35x
Symphony Music Enthusiasts 1.81% 1.30x
Oakland Raiders Fans 1.37% 1.28x
Los Angeles Lakers Fans 1.49% 1.24x
Honda Vehicle Shoppers 1.69% 1.22x
Acura Vehicle Shoppers 1.77% 1.22x
Los Angeles Dodgers Fans 1.54% 1.21x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.50% 6.26x
Topshop 0.28% 6.15x
Uniqlo 1.32% 5.88x
Calvin Klein 0.65% 5.87x
Saint Laurent Paris 0.76% 5.66x
Levi Strauss 1.14% 5.57x
Columbia 1.20% 5.45x
Joe's Jeans 0.40% 5.43x
Gymboree 2.96% 5.41x
Ralph Lauren 1.07% 5.39x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 5.63x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.40x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.50x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.47x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.44x
Chat Rooms 0.04% 2.30x
Scientology 0.02% 2.26x
Home Printing 0.05% 2.06x
San Francisco Bay Area Cluster 2.42% 2.05x
French Education 0.01% 1.97x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male