Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.01x |
| Big Box Store Jewelry Sale Shoppers | 0.07% | 1.91x |
| Sunglasses Shoppers | 0.80% | 1.77x |
| Essential Oils Enthusiasts | 0.19% | 1.76x |
| Kansas City Trip Planners | 3.90% | 1.47x |
| North Midwest State Fair Visitors | 3.85% | 1.45x |
| Rapid City Trip Planners | 1.79% | 1.38x |
| Mercedes-Benz Vehicle Shoppers | 2.30% | 1.36x |
| Verizon Wireless Customers | 0.07% | 1.35x |
| Iowa Hawkeyes Fans | 2.67% | 1.33x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 3.80x |
| Lorna Jane | 0.51% | 2.80x |
| Joe's Jeans | 0.12% | 2.77x |
| Saint Laurent Paris | 0.27% | 2.57x |
| Levi Strauss | 0.03% | 2.40x |
| Abercrombie & Fitch | 0.49% | 2.34x |
| Uniqlo | 0.58% | 2.30x |
| The North Face | 1.16% | 2.27x |
| REI | 1.29% | 2.27x |
| Bonobos | 0.62% | 2.26x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.05% | 5.60x |
| Philanthropy - Charities & Fundraising | 0.03% | 3.86x |
| Medical Supplies and Information | 0.03% | 3.79x |
| Malaya | 0.03% | 3.30x |
| Flower Shopping | 0.07% | 3.29x |
| Startup Investment | 0.03% | 3.03x |
| Internet Radio | 0.03% | 2.92x |
| Child Development | 0.05% | 2.92x |
| Video Content Sites | 0.05% | 2.75x |
| Community Planning & Transportation | 0.03% | 2.72x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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