Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.81x |
| North West State Fair Visitors | 3.13% | 1.37x |
| Santa Cruz Trip Planners | 2.99% | 1.32x |
| South West State Fair Visitors | 3.30% | 1.27x |
| Toyota Vehicle Shopper | 2.71% | 1.27x |
| Los Angeles Chargers Fans | 2.87% | 1.26x |
| Men's Suit Shoppers | 2.78% | 1.25x |
| California Trip Planners | 2.86% | 1.25x |
| California Skiers and Snowboarders | 2.91% | 1.25x |
| RV Shoppers | 2.52% | 1.24x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.36% | 7.52x |
| Lorna Jane | 0.74% | 6.95x |
| Topshop | 0.49% | 5.93x |
| Levi Strauss | 1.17% | 5.74x |
| Abercrombie & Fitch | 1.98% | 5.59x |
| Uniqlo | 1.78% | 5.25x |
| REI | 1.62% | 5.24x |
| The North Face | 2.07% | 5.23x |
| Free People | 2.44% | 5.22x |
| Tommy Bahama | 2.64% | 5.15x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.07% | 3.59x |
| South Carolina Travel | 0.02% | 3.50x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.35x |
| Russia Cluster | 0.10% | 2.93x |
| Comedy Content | 0.06% | 2.73x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 2.72x |
| Survey Websites | 0.01% | 2.68x |
| Romanian News | 0.03% | 2.68x |
| Electronic Document Assembly | 0.05% | 2.64x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 2.50x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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