Dstillery Audiences

HONDA

Audience Size: 718.1 Thousand Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 718.1 thousand unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.79x
Men's Suit Shoppers 3.05% 1.60x
Los Angeles Mass Transit Commuters 3.44% 1.59x
Los Angeles Dodgers Fans 3.24% 1.54x
Los Angeles Clippers Fans 2.62% 1.46x
California Skiers and Snowboarders 2.74% 1.43x
Los Angeles Trip Planners 3.07% 1.43x
Los Angeles Angels Fans 2.68% 1.41x
California Trip Planners 2.61% 1.40x
San Francisco Giants Fans 2.51% 1.40x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.57% 6.30x
Topshop 0.51% 5.77x
Joe's Jeans 0.30% 5.71x
Levi Strauss 1.58% 5.29x
Uniqlo 1.59% 5.25x
Abercrombie & Fitch 2.74% 5.16x
The North Face 1.87% 5.02x
REI 1.53% 4.94x
Calvin Klein 0.41% 4.90x
Saint Laurent Paris 0.79% 4.89x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 4.69x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.01x
Environmental Conservation 0.01% 2.86x
Survey Websites 0.01% 2.68x
Mining & Natural Resources 0.02% 2.64x
Los Angeles Cluster 0.04% 2.63x
Local & Travel England - Northern England 0.01% 2.61x
Active Lifestyle Enthusiasts 0.01% 2.57x
Texas Off-Roading 0.01% 2.24x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male