Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 697 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.01x |
| Sunglasses Shoppers | 0.80% | 1.77x |
| Restaurant Supply Shoppers | 0.16% | 1.57x |
| Food Bank Researchers | 0.91% | 1.43x |
| St. Louis Cardinals Fans | 2.77% | 1.42x |
| Verizon Wireless Customers | 0.07% | 1.35x |
| North Midwest State Fair Visitors | 3.82% | 1.34x |
| Hard Rock Hotel & Casino Trip Planners | 2.76% | 1.33x |
| South West State Fair Visitors | 3.54% | 1.31x |
| Cininnati Reds Fans | 2.77% | 1.31x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.26% | 2.56x |
| Saint Laurent Paris | 0.13% | 2.47x |
| Buckle | 4.08% | 2.28x |
| The North Face | 0.62% | 2.21x |
| Joe's Jeans | 0.05% | 2.12x |
| Mens Wearhouse | 4.70% | 2.11x |
| Bonobos | 0.31% | 2.09x |
| Armani | 0.49% | 2.08x |
| Calvin Klein | 0.09% | 2.04x |
| Abercrombie & Fitch | 0.22% | 2.03x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Nutrition & Diabetic Living.
| Content Affinity | Composition | Index |
| Nutrition & Diabetic Living | 0.04% | 3.92x |
| National Parks | 0.06% | 3.83x |
| Lacrosse College Athletics | 0.05% | 3.30x |
| Flower Shopping | 0.07% | 3.29x |
| French Canadian Cluster | 0.04% | 3.13x |
| African-American Hair | 0.05% | 3.07x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 2.98x |
| Community Planning & Transportation | 0.05% | 2.92x |
| Medical Supplies and Information | 0.04% | 2.89x |
| Music Education | 0.04% | 2.69x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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