Dstillery Audiences

HONDA

Audience Size: 593.9 Thousand Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 593.9 thousand unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 0.07% 3.41x
Social Distancing Content Readers 0.07% 3.24x
Amazon Prime Movie Subscribers 0.10% 2.57x
Small Business COVID-19 Relief Researchers 0.07% 2.39x
T-Mobile Customers 0.10% 2.01x
Hulu Users 0.07% 1.91x
School Closings Updates Readers 0.03% 1.73x
Pittsburgh Pirates Fans 3.59% 1.71x
Pittsburgh Penguins Fans 3.31% 1.67x
Home-Made Face Mask Researchers 0.03% 1.52x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 7.10x
Joe's Jeans 0.08% 5.31x
Lorna Jane 0.19% 4.95x
Buckle 3.60% 4.92x
REI 0.84% 4.73x
Maurices 1.29% 4.72x
Abercrombie & Fitch 0.27% 4.64x
Free People 1.22% 4.62x
Gymboree 2.66% 4.45x
Hollister 2.38% 4.40x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.14% 6.14x
Holiday Gifts 0.10% 5.73x
French Canadian Cluster 0.10% 5.20x
Serbia & Albania Cluster 0.10% 4.57x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 3.67x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.35x
Flower Shopping 0.07% 3.29x
Beach & Intimate Wear 0.07% 3.15x
Motorcycle Racing Researchers 0.14% 3.03x
Internet Service Provider Sites 0.14% 3.00x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female