Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 133.3 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 4.29% | 5.79x |
| Adoption Researchers | 7.14% | 5.67x |
| Pressure Cooking Recipe Researchers | 5.71% | 5.07x |
| North Midwest State Fair Visitors | 8.57% | 4.96x |
| Home Buyers | 4.29% | 4.87x |
| Country Music Fans | 4.29% | 4.87x |
| Cattle Industry News Readers | 5.71% | 4.83x |
| Newly Recruited Military Personnel | 5.71% | 4.73x |
| Photography Enthusiasts | 4.29% | 4.70x |
| Cord Cutters | 4.29% | 4.70x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 13.79x |
| Joe's Jeans | 0.05% | 8.02x |
| Levi Strauss | 0.02% | 7.29x |
| Buckle | 4.73% | 5.46x |
| Lorna Jane | 0.12% | 5.17x |
| Calvin Klein | 0.08% | 4.91x |
| Abercrombie & Fitch | 0.22% | 4.91x |
| Mens Wearhouse | 4.44% | 4.38x |
| The North Face | 0.53% | 4.22x |
| Victoria's Secret | 5.45% | 4.19x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Bags & Luggage.
| Content Affinity | Composition | Index |
| Bags & Luggage | 0.23% | 5.94x |
| Kansas City News | 5.71% | 5.64x |
| International Travel | 0.23% | 4.08x |
| Caribbean Vacation | 0.23% | 4.08x |
| Southeast College Athletics | 0.10% | 3.98x |
| Stay at Home Mom | 2.86% | 3.78x |
| New Orleans Cluster | 4.29% | 3.75x |
| Israel News | 2.86% | 3.75x |
| Family on a Budget | 2.86% | 3.66x |
| Home Remodeling | 0.16% | 3.59x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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