Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 363.9 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.01x |
| North Midwest State Fair Visitors | 4.22% | 1.55x |
| Kansas City Trip Planners | 4.31% | 1.53x |
| Small SUV Auto Intenders | 1.85% | 1.49x |
| Honda Vehicle Shoppers | 3.25% | 1.40x |
| Cattlemen and Pork Producers | 3.16% | 1.39x |
| Kansas City Royals Fans | 3.25% | 1.38x |
| Canada Trip Planners | 1.80% | 1.38x |
| Cleveland Browns Fans | 3.03% | 1.37x |
| HGTV Enthusiasts | 2.64% | 1.36x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 7.75x |
| Buckle | 3.16% | 5.91x |
| Levi Strauss | 0.02% | 5.54x |
| Topshop | 0.02% | 5.48x |
| The North Face | 0.39% | 4.48x |
| Free People | 0.57% | 4.44x |
| Patagonia | 0.23% | 4.19x |
| Abercrombie & Fitch | 0.16% | 4.18x |
| Mens Wearhouse | 3.99% | 4.11x |
| Lorna Jane | 0.08% | 4.10x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Pool Cleaning.
| Content Affinity | Composition | Index |
| Pool Cleaning | 0.22% | 5.53x |
| Online Media Converters | 0.13% | 3.96x |
| Christian Music | 0.10% | 3.94x |
| French Canadian Cluster | 0.07% | 3.58x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 3.40x |
| Flower Shopping | 0.07% | 3.29x |
| Serbia & Albania Cluster | 0.07% | 3.24x |
| Reproductive Health | 0.10% | 3.23x |
| Healthy Eating Researchers | 0.13% | 3.16x |
| Cuba & Mexico Media | 0.08% | 3.13x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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