Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.80% | 1.77x |
| T-Mobile Customers | 0.12% | 1.68x |
| Kansas City Trip Planners | 3.63% | 1.65x |
| Tampa and St Petersburg Trip Planners | 3.01% | 1.57x |
| South Atlantic State Fair Visitors | 3.82% | 1.55x |
| School Closings Updates Readers | 0.07% | 1.49x |
| Houston Trip Planners | 3.33% | 1.40x |
| Nissan Vehicle Shoppers | 2.47% | 1.39x |
| MLB Fans | 2.52% | 1.38x |
| Rapid City Trip Planners | 2.42% | 1.37x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.25% | 8.35x |
| Lorna Jane | 0.51% | 7.34x |
| Levi Strauss | 0.04% | 7.11x |
| Abercrombie & Fitch | 0.53% | 5.65x |
| Topshop | 0.30% | 5.64x |
| Free People | 2.18% | 5.32x |
| Gymboree | 4.93% | 5.18x |
| Madewell | 1.88% | 5.17x |
| Ralph Lauren | 1.44% | 5.15x |
| Hollister | 4.53% | 5.12x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.07% | 5.03x |
| Farming & Agriculture | 0.20% | 4.32x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.47x |
| Cheerleading | 0.12% | 3.38x |
| Memes & Comedy | 0.05% | 3.21x |
| Hipster Clothing | 0.05% | 3.16x |
| Health & Safety Compliance | 0.05% | 3.16x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.03x |
| Marijuana | 0.10% | 2.86x |
| Arabic News | 0.12% | 2.86x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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