Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 569.3 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is Norfolk and Virginia Beach Trip Planners.
| Interest | Composition | Index |
| Norfolk and Virginia Beach Trip Planners | 6.90% | 2.63x |
| Washington DC Trip Planners | 2.68% | 2.23x |
| T-Mobile Customers | 0.10% | 2.01x |
| North East State Fair Visitors | 4.71% | 1.92x |
| South Atlantic State Fair Visitors | 4.31% | 1.81x |
| Mid-Atlantic Voters | 3.46% | 1.78x |
| Sunglasses Shoppers | 0.80% | 1.77x |
| Essential Oils Enthusiasts | 0.19% | 1.76x |
| Summer Festivals and Fairs Visitors | 4.27% | 1.75x |
| School Closings Updates Readers | 1.09% | 1.70x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 4.09x |
| Lorna Jane | 0.30% | 3.92x |
| Joe's Jeans | 0.07% | 3.87x |
| Johnston and Murphy | 0.02% | 3.76x |
| Calvin Klein | 0.12% | 3.71x |
| Mens Wearhouse | 7.31% | 3.63x |
| Buckle | 5.85% | 3.58x |
| The North Face | 0.87% | 3.41x |
| Levi Strauss | 0.02% | 3.41x |
| Topshop | 0.05% | 3.40x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 1.84% | 13.31x |
| Video Content Sites | 0.12% | 5.46x |
| Celebrity Gossip | 0.09% | 4.24x |
| Diet & Weight Loss | 0.06% | 3.94x |
| Home Remodeling | 0.06% | 3.59x |
| Humor & Entertainment | 0.04% | 3.42x |
| Book Publishers | 0.04% | 3.36x |
| Virginia News | 5.96% | 3.31x |
| Flower Shopping | 0.07% | 3.29x |
| Healthcare - Doctors & Diagnosis | 0.06% | 3.14x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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