Dstillery Audiences

HONDA

Audience Size: 697 Thousand Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 697 thousand unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 2.01x
Sunglasses Shoppers 0.80% 1.77x
Restaurant Supply Shoppers 0.16% 1.57x
Food Bank Researchers 0.91% 1.43x
St. Louis Cardinals Fans 2.77% 1.42x
Verizon Wireless Customers 0.07% 1.35x
North Midwest State Fair Visitors 3.82% 1.34x
Hard Rock Hotel & Casino Trip Planners 2.76% 1.33x
South West State Fair Visitors 3.54% 1.31x
Cininnati Reds Fans 2.77% 1.31x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.26% 2.56x
Saint Laurent Paris 0.13% 2.47x
Buckle 4.08% 2.28x
The North Face 0.62% 2.21x
Joe's Jeans 0.05% 2.12x
Mens Wearhouse 4.70% 2.11x
Bonobos 0.31% 2.09x
Armani 0.49% 2.08x
Calvin Klein 0.09% 2.04x
Abercrombie & Fitch 0.22% 2.03x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.04% 3.92x
National Parks 0.06% 3.83x
Lacrosse College Athletics 0.05% 3.30x
Flower Shopping 0.07% 3.29x
French Canadian Cluster 0.04% 3.13x
African-American Hair 0.05% 3.07x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 2.98x
Community Planning & Transportation 0.05% 2.92x
Medical Supplies and Information 0.04% 2.89x
Music Education 0.04% 2.69x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male