Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 279.6 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.01x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.11% | 1.98x |
| Sunglasses Shoppers | 0.80% | 1.77x |
| Iowa Hawkeyes Fans | 2.79% | 1.54x |
| Office Supply Shoppers | 0.72% | 1.54x |
| Parents with Kids | 1.70% | 1.54x |
| Cleveland Indians Fans | 2.93% | 1.49x |
| Tire Shoppers | 1.45% | 1.47x |
| HGTV Enthusiasts | 1.12% | 1.47x |
| Quarantine Planners | 0.83% | 1.47x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 5.72x |
| Buckle | 1.87% | 3.43x |
| Mens Wearhouse | 1.98% | 3.36x |
| Lane Bryant | 1.30% | 3.30x |
| Kate Spade | 0.41% | 3.26x |
| Jos A. Bank Clothiers | 1.06% | 3.08x |
| Victoria's Secret | 2.36% | 3.06x |
| Old Navy | 2.41% | 3.04x |
| Carhartt | 9.72% | 3.01x |
| Dressbarn | 1.02% | 3.00x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.14% | 5.17x |
| Spanish Health & Wellness | 0.18% | 4.44x |
| College Planning | 0.22% | 4.27x |
| School Curriculum | 0.11% | 4.00x |
| Video Content Sites | 0.07% | 3.86x |
| Ireland Cluster | 0.22% | 3.51x |
| Flower Shopping | 0.07% | 3.29x |
| Law School | 0.07% | 3.24x |
| New England & Ivy League Sports | 0.07% | 3.15x |
| Central & South American News | 0.14% | 3.15x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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