Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 1.71% | 1.27x |
| San Francisco Trip Planners | 1.94% | 1.20x |
| Japanese Luxury Car Enthusiasts | 1.84% | 1.18x |
| Tahoe Skiers and Snowboarders | 1.52% | 1.16x |
| Auto Body Shoppers | 1.60% | 1.16x |
| Men's Suit Shoppers | 1.52% | 1.16x |
| Pandora Jewelry Shoppers | 1.73% | 1.15x |
| Reggaeton Fans | 2.00% | 1.14x |
| Summer Festivals and Fairs Visitors | 1.51% | 1.14x |
| Womens Fashion Brands Shoppers | 1.72% | 1.13x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.29% | 7.01x |
| Saint Laurent Paris | 0.84% | 6.75x |
| Calvin Klein | 0.83% | 6.70x |
| Levi Strauss | 1.00% | 6.63x |
| Gymboree | 2.72% | 6.54x |
| Ralph Lauren | 0.89% | 6.47x |
| Express | 2.60% | 6.46x |
| Lorna Jane | 0.53% | 6.38x |
| Abercrombie & Fitch | 2.93% | 6.35x |
| Topshop | 0.11% | 6.33x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 1.55% | 1.58x |
| Car Forums | 1.84% | 1.20x |
| Los Angeles News | 1.60% | 1.18x |
| New Jersey News Cluster | 1.66% | 1.16x |
| Car Information | 2.70% | 1.15x |
| Boston Cluster | 2.44% | 1.13x |
| Celebrity Gossip & News | 2.64% | 1.07x |
| Appliances & Reviews | 3.05% | 1.05x |
| Sports Fanatics | 4.71% | 1.05x |
| Healthcare - Dermatology & Aging | 2.21% | 1.05x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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