Dstillery Audiences

HONDA

Audience Size: 1.3 Million Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 3.44% 1.45x
Men's Suit Shoppers 3.04% 1.35x
Santa Cruz Trip Planners 3.86% 1.35x
Summer Festivals and Fairs Visitors 3.17% 1.34x
Speedway Event Enthusiasts 2.82% 1.33x
Zoo Visitors 3.39% 1.32x
Los Angeles Trip Planners 3.20% 1.31x
California Skiers and Snowboarders 3.10% 1.31x
RV Shoppers 2.46% 1.29x
Contractors & Construction Professionals 2.22% 1.28x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.31% 7.64x
Lorna Jane 0.63% 6.94x
Topshop 0.41% 5.83x
Levi Strauss 0.57% 5.55x
Abercrombie & Fitch 1.24% 5.50x
Free People 2.30% 5.11x
Madewell 2.14% 5.06x
Charlotte Russe 2.66% 5.03x
Mens Wearhouse 8.17% 5.02x
Uniqlo 1.51% 5.00x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.10% 3.85x
Tattoos & Costumes 0.05% 3.41x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.19x
Alternative Movie Streaming 0.06% 2.95x
Paper & Packaging 0.04% 2.77x
Survey Websites 0.01% 2.68x
International Travel 0.09% 2.55x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.48x
Los Angeles Cluster 0.02% 2.40x
Cuba & Mexico Media 0.06% 2.28x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female