Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 327 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.01x |
| Entry Level Luxury Sedan Auto Intenders | 1.60% | 1.63x |
| North Midwest State Fair Visitors | 4.31% | 1.48x |
| Cloud Storage Provider Researchers | 3.00% | 1.45x |
| Iowa County and Local Fair Visitors | 4.16% | 1.37x |
| Ohio County and Local Fair Visitors | 4.35% | 1.37x |
| Minivan Auto Intenders | 2.12% | 1.36x |
| Holiday Gift Shoppers | 1.64% | 1.36x |
| True Crime Podcast Listeners | 1.80% | 1.36x |
| Verizon Wireless Customers | 0.07% | 1.35x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 10.63x |
| Levi Strauss | 0.03% | 6.37x |
| Joe's Jeans | 0.04% | 5.88x |
| Buckle | 4.06% | 5.27x |
| Lorna Jane | 0.10% | 4.19x |
| Mens Wearhouse | 4.43% | 4.02x |
| Free People | 0.65% | 3.98x |
| Patagonia | 0.25% | 3.91x |
| Abercrombie & Fitch | 0.18% | 3.87x |
| The North Face | 0.45% | 3.75x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.20% | 6.49x |
| Chef & Restaurant Resources | 0.08% | 3.64x |
| US Soccer | 0.12% | 3.58x |
| Community Planning & Transportation | 0.08% | 3.57x |
| Bathrooms & Plumbing | 0.07% | 3.42x |
| Flower Shopping | 0.07% | 3.29x |
| Vaping | 0.07% | 3.25x |
| Lighting & Power | 0.07% | 3.25x |
| Serbia & Albania Cluster | 0.07% | 3.24x |
| Pre-Built Home Researchers | 0.08% | 3.23x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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