Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 142.8 thousand unique devices whose actions qualify for the Honda audience.
INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is Pittsburgh Steelers Fans.
| Interest | Composition | Index |
| Pittsburgh Steelers Fans | 4.69% | 2.14x |
| T-Mobile Customers | 0.10% | 2.01x |
| Hulu Users | 2.62% | 1.91x |
| Hard Seltzer Aficionados | 1.64% | 1.90x |
| Penn State Nittany Lions Fans | 3.16% | 1.87x |
| Bitcoin Enthusiasts | 4.03% | 1.85x |
| Olympics Fans | 3.71% | 1.84x |
| Cord Cutters | 3.38% | 1.78x |
| Kansas City Chiefs Fans | 3.71% | 1.78x |
| Pittsburgh Pirates Fans | 4.03% | 1.77x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.13% | 6.75x |
| Buckle | 4.54% | 5.85x |
| Joe's Jeans | 0.02% | 5.19x |
| Abercrombie & Fitch | 0.18% | 4.89x |
| Express Outlets | 0.46% | 4.58x |
| Lululemon | 0.94% | 4.29x |
| Bonobos | 0.22% | 4.23x |
| Urban Outfitters | 0.66% | 3.98x |
| Gymboree | 1.98% | 3.89x |
| Mens Wearhouse | 3.16% | 3.88x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is Pakistan Cluster.
| Content Affinity | Composition | Index |
| Pakistan Cluster | 0.33% | 5.53x |
| International Travel | 0.23% | 4.08x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.27% | 3.91x |
| Medical & Pharmaceutical Scholarship | 0.22% | 3.70x |
| Pet Forums | 0.44% | 3.70x |
| Home Furnishings | 0.20% | 3.48x |
| Motorcycle Racing Researchers | 0.22% | 3.40x |
| Furniture & Home Improvement | 0.22% | 3.38x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.33% | 3.37x |
| Flower Shopping | 0.07% | 3.29x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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