
Explore the Honda Audience
Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 228.5 thousand unique devices whose actions qualify for the Honda audience.

INTERESTS
The Honda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Honda audience is T-Mobile Customers.
Interest | Composition | Index |
T-Mobile Customers | 0.10% | 2.01x |
Big Box Store Jewelry Sale Shoppers | 0.38% | 1.92x |
Thai Food Enthusiasts | 1.02% | 1.91x |
Soap Shoppers | 0.97% | 1.80x |
Sunglasses Shoppers | 0.80% | 1.77x |
Christmas Traditions Researchers | 0.92% | 1.71x |
College Aspirants | 1.51% | 1.66x |
Toronto Blue Jays Fans | 0.59% | 1.66x |
Vermont Trip Planners | 1.62% | 1.65x |
Seasonal Recipe Blog Readers | 0.92% | 1.53x |
Composition Percentage:
The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
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APPAREL RETAILERS
The Honda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Honda audience is Calvin Klein.
Location | Composition | Index |
Calvin Klein | 0.21% | 7.07x |
Joe's Jeans | 0.04% | 6.37x |
Kate Spade | 0.25% | 5.16x |
Mens Wearhouse | 1.88% | 4.78x |
REI | 0.41% | 4.77x |
Madewell | 0.55% | 4.71x |
Banana Republic | 0.65% | 4.66x |
Abercrombie & Fitch | 0.38% | 4.63x |
Ralph Lauren | 0.32% | 4.60x |
The North Face | 0.27% | 4.59x |
Composition Percentage:
The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Honda audience is DIY Decoration & Furniture.
Content Affinity | Composition | Index |
DIY Decoration & Furniture | 0.28% | 4.47x |
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.22% | 4.26x |
Arabic News | 0.11% | 3.55x |
Ireland Cluster | 0.22% | 3.51x |
Flower Shopping | 0.07% | 3.29x |
Alberta Canada Cluster | 0.11% | 3.22x |
Motorsports | 0.04% | 3.21x |
New Hampshire News | 0.48% | 3.19x |
Sewing, Embroidery & Quilting | 0.11% | 3.02x |
Spanish Health & Wellness | 0.11% | 2.95x |
Composition Percentage:
The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
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DEMOGRAPHICS
The Honda audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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