Dstillery Audiences

HONDA

Audience Size: 1.6 Million Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.79x
Santa Cruz Trip Planners 3.10% 1.31x
South West State Fair Visitors 3.03% 1.30x
San Francisco Giants Fans 2.52% 1.26x
Automotive News Readers 2.11% 1.24x
Summer Festivals and Fairs Visitors 2.72% 1.20x
Ohio County and Local Fair Visitors 2.70% 1.18x
Readers of El Salvadoran Content 2.13% 1.18x
Nissan Vehicle Shoppers 2.38% 1.17x
Auto Body Shoppers 2.71% 1.16x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.47% 6.19x
Topshop 0.41% 5.68x
Uniqlo 1.47% 5.57x
The North Face 1.74% 5.02x
Columbia 1.30% 5.00x
Joe's Jeans 0.31% 4.98x
Calvin Klein 0.44% 4.96x
Levi Strauss 1.73% 4.96x
Forever 21 4.57% 4.86x
Gymboree 3.84% 4.86x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.01% 5.45x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 5.04x
Local & Travel England - Northern England 0.02% 3.02x
Environmental Conservation 0.01% 2.86x
Survey Websites 0.01% 2.68x
Los Angeles Cluster 0.06% 2.63x
Scotland Travel 0.03% 2.23x
Texas Off-Roading 0.01% 2.02x
France Online Music & Quiz Content Cluster 0.03% 1.98x
French Education 0.01% 1.97x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female