Dstillery Audiences

HONDA

Audience Size: 1.2 Million Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.21% 1.45x
San Francisco Giants Fans 1.33% 1.37x
Online Auto Shoppers 1.51% 1.33x
Symphony Music Enthusiasts 1.76% 1.32x
San Francisco Trip Planners 1.74% 1.27x
Readers of Guatemalan Content 1.73% 1.26x
Santa Monica Trip Planners 2.04% 1.25x
Men's Suit Shoppers 1.60% 1.25x
Opera Enthusiasts 1.36% 1.24x
In-Market Car Shoppers 1.38% 1.24x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.80% 7.64x
Uniqlo 1.12% 7.25x
Calvin Klein 0.79% 6.93x
Levi Strauss 0.91% 6.85x
Ralph Lauren 0.70% 6.79x
Express 2.30% 6.76x
Hollister 1.70% 6.65x
Forever 21 3.54% 6.60x
Abercrombie & Fitch 2.75% 6.59x
Lorna Jane 0.54% 6.58x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.04% 3.44x
Active Lifestyle Enthusiasts 0.02% 2.58x
South Carolina Travel 0.03% 1.95x
San Francisco Bay Area Cluster 1.62% 1.90x
Instagram Management 0.07% 1.83x
Northern California Cluster 0.88% 1.77x
Los Angeles Cluster 0.05% 1.75x
Sports Apparel 0.07% 1.74x
Consumer Rewards 0.06% 1.72x
Law School Research Cluster 0.06% 1.71x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female