Dstillery Audiences

HONDA

Audience Size: 1.5 Million Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.81x
North West State Fair Visitors 3.13% 1.37x
Santa Cruz Trip Planners 2.99% 1.32x
South West State Fair Visitors 3.30% 1.27x
Toyota Vehicle Shopper 2.71% 1.27x
Los Angeles Chargers Fans 2.87% 1.26x
Men's Suit Shoppers 2.78% 1.25x
California Trip Planners 2.86% 1.25x
California Skiers and Snowboarders 2.91% 1.25x
RV Shoppers 2.52% 1.24x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.36% 7.52x
Lorna Jane 0.74% 6.95x
Topshop 0.49% 5.93x
Levi Strauss 1.17% 5.74x
Abercrombie & Fitch 1.98% 5.59x
Uniqlo 1.78% 5.25x
REI 1.62% 5.24x
The North Face 2.07% 5.23x
Free People 2.44% 5.22x
Tommy Bahama 2.64% 5.15x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.07% 3.59x
South Carolina Travel 0.02% 3.50x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 3.35x
Russia Cluster 0.10% 2.93x
Comedy Content 0.06% 2.73x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.72x
Survey Websites 0.01% 2.68x
Romanian News 0.03% 2.68x
Electronic Document Assembly 0.05% 2.64x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 2.50x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female