Dstillery Audiences

HONDA

Audience Size: 66 Thousand Devices

Explore the Honda Audience

Below you'll find more information about the Honda audience, broken down in different categories based on their digital and physical behaviors. These are 66 thousand unique devices whose actions qualify for the Honda audience.

Dstillery Crafted Audiences

INTERESTS

The Honda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Honda audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.06% 1.46x
Santa Monica Trip Planners 1.90% 1.35x
California Skiers and Snowboarders 1.70% 1.32x
Long Beach California Trip Planners 1.88% 1.31x
In-Market Car Shoppers 1.27% 1.30x
California Trip Planners 1.64% 1.29x
Surfers 1.11% 1.28x
Los Angeles Trip Planners 1.82% 1.28x
Used Car Shoppers 1.29% 1.27x
Los Angeles Dodgers Fans 1.64% 1.26x
Composition Percentage: The overlap percentage between the Honda audience and the Interest attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Honda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Honda audience is Michael Kors.

Location Composition Index
Michael Kors 0.97% 8.11x
Lululemon 0.56% 7.63x
Carhartt 0.81% 7.53x
Club Monaco 0.50% 4.71x
The North Face 1.14% 4.42x
Banana Republic 1.81% 3.54x
REI 1.45% 3.11x
J. Crew 1.31% 3.08x
Brooks Brothers 1.40% 3.03x
Gymboree 0.86% 2.84x
Composition Percentage: The overlap percentage between the Honda audience and the Location attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Honda audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.06% 2.09x
Southeast College Athletics 0.18% 1.68x
Virginia Athletics 0.05% 1.67x
Northern California Cluster 0.67% 1.61x
Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) 0.12% 1.61x
Los Angeles Cluster 0.06% 1.60x
Southern California Tourism 0.47% 1.60x
Los Angeles Tourism 0.83% 1.56x
Online Games 0.17% 1.55x
Motorsport Equipment 0.39% 1.54x
Composition Percentage: The overlap percentage between the Honda audience and the Content Affinity attribute.
Index: A comparison of the Honda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Honda audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999