Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 763.5 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 3.91% | 1.68x |
| Florida Trip Planners | 3.65% | 1.65x |
| Dallas Mavericks Fans | 3.81% | 1.64x |
| Kentucky Wildcats Fans | 3.41% | 1.60x |
| New Orleans Trip Planners | 4.17% | 1.52x |
| Texas Energy Providers | 3.73% | 1.52x |
| Texas AM Aggies Fans | 3.53% | 1.52x |
| Dallas Cowboys Fans | 3.51% | 1.50x |
| Louisville Cardinals Fans | 3.19% | 1.50x |
| SEC Fans | 3.37% | 1.49x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.98% | 11.24x |
| Topshop | 0.90% | 11.21x |
| Supreme | 0.21% | 9.77x |
| American Apparel | 5.48% | 9.62x |
| Hugo Boss | 6.72% | 9.22x |
| Zara | 4.55% | 9.15x |
| Everlane | 0.21% | 8.85x |
| Joe's Jeans | 0.42% | 8.77x |
| H&M | 10.52% | 8.49x |
| Levi Strauss | 1.48% | 8.36x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Home Printing.
| Content Affinity | Composition | Index |
| Home Printing | 0.05% | 3.78x |
| Sports - Golf, Hunting, Fishing | 0.06% | 3.53x |
| Germany Cluster | 0.04% | 3.36x |
| Upstate New York State Athletics | 0.04% | 3.18x |
| Shipping & Logistics | 0.06% | 3.14x |
| Italy Cluster | 0.03% | 2.95x |
| Home Office Products | 0.03% | 2.88x |
| Mid-Atlantic Beaches | 0.04% | 2.80x |
| Cuba & Mexico Media | 0.08% | 2.69x |
| Motorsports | 0.20% | 2.67x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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