Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 960.1 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 1.58% | 1.52x |
| Palm Beach Trip Planners | 1.97% | 1.51x |
| Hard Rock Hotel & Casino Trip Planners | 1.81% | 1.50x |
| Florida State Seminoles Fans | 1.47% | 1.47x |
| Work Hard, Play Hard Travelers | 0.02% | 1.46x |
| Houston Astros Fans | 1.53% | 1.45x |
| SEC Fans | 1.38% | 1.42x |
| Houston Texans Fans | 1.43% | 1.42x |
| Carolina Panthers Fans | 1.52% | 1.41x |
| Dallas Cowboys Fans | 1.75% | 1.41x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.83% | 11.78x |
| Calvin Klein | 1.33% | 10.52x |
| Charlotte Russe | 3.31% | 10.18x |
| H&M | 6.60% | 8.97x |
| Columbia | 1.63% | 8.89x |
| Old Navy | 9.19% | 8.82x |
| Topshop | 0.19% | 8.77x |
| Zara | 3.32% | 8.73x |
| Eddie Bauer | 2.07% | 8.71x |
| Aeropostale | 3.88% | 8.65x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.16% | 2.30x |
| Community Planning & Transportation | 0.08% | 2.09x |
| Motorsports | 0.12% | 1.83x |
| Turkey & Iran Cluster | 0.04% | 1.83x |
| Meeting Planning & Hotels | 0.07% | 1.80x |
| Beach & Intimate Wear | 0.10% | 1.79x |
| North Carolina | 1.01% | 1.75x |
| Florida Local News Cluster | 2.77% | 1.72x |
| Texas University Athletics | 0.76% | 1.69x |
| Apartment & Community Real Estate Researchers | 0.04% | 1.68x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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