Dstillery Audiences

HOOTERS

Audience Size: 763.5 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 763.5 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 3.91% 1.68x
Florida Trip Planners 3.65% 1.65x
Dallas Mavericks Fans 3.81% 1.64x
Kentucky Wildcats Fans 3.41% 1.60x
New Orleans Trip Planners 4.17% 1.52x
Texas Energy Providers 3.73% 1.52x
Texas AM Aggies Fans 3.53% 1.52x
Dallas Cowboys Fans 3.51% 1.50x
Louisville Cardinals Fans 3.19% 1.50x
SEC Fans 3.37% 1.49x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.98% 11.24x
Topshop 0.90% 11.21x
Supreme 0.21% 9.77x
American Apparel 5.48% 9.62x
Hugo Boss 6.72% 9.22x
Zara 4.55% 9.15x
Everlane 0.21% 8.85x
Joe's Jeans 0.42% 8.77x
H&M 10.52% 8.49x
Levi Strauss 1.48% 8.36x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Home Printing.

Content Affinity Composition Index
Home Printing 0.05% 3.78x
Sports - Golf, Hunting, Fishing 0.06% 3.53x
Germany Cluster 0.04% 3.36x
Upstate New York State Athletics 0.04% 3.18x
Shipping & Logistics 0.06% 3.14x
Italy Cluster 0.03% 2.95x
Home Office Products 0.03% 2.88x
Mid-Atlantic Beaches 0.04% 2.80x
Cuba & Mexico Media 0.08% 2.69x
Motorsports 0.20% 2.67x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male