Dstillery Audiences

HOOTERS

Audience Size: 233.6 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 233.6 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 1.78% 1.84x
Hard Rock Hotel & Casino Trip Planners 2.04% 1.62x
Hip Hop Fans 2.33% 1.55x
Florida State Seminoles Fans 1.52% 1.55x
Indiana Hoosiers Fans 1.52% 1.54x
Tampa and St Petersburg Trip Planners 1.20% 1.49x
Miami Dolphins Fans 1.21% 1.47x
Kentucky Wildcats Fans 1.38% 1.46x
Readers of African American Content 1.47% 1.43x
Tampa Bay Buccaneers Fans 1.40% 1.41x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Free People.

Location Composition Index
Free People 0.26% 8.18x
Michael Kors 0.63% 5.26x
Brooks Brothers 2.23% 4.83x
Lululemon 0.35% 4.80x
Club Monaco 0.50% 4.76x
Banana Republic 2.09% 4.09x
Gymboree 1.17% 3.89x
J. Crew 1.65% 3.87x
The North Face 0.90% 3.48x
Patagonia 0.19% 3.18x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.16% 2.17x
Kentucky News 1.53% 2.10x
Niche Dating Websites 0.35% 1.98x
Mobile Industry Information 0.12% 1.84x
Florida Local News Cluster 1.96% 1.70x
Washington & Northern Virginia 1.14% 1.67x
Austin Cluster 0.54% 1.59x
South Florida Cluster 1.85% 1.58x
Florida Naples News Cluster 0.55% 1.56x
Tennessee News 1.07% 1.55x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999