Dstillery Audiences

HOOTERS

Audience Size: 896 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 896 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Florida Gators Fans.

Interest Composition Index
Florida Gators Fans 3.06% 1.69x
Florida Gulf Coast Travel Researchers 3.32% 1.64x
Florida State Seminoles Fans 2.94% 1.61x
Atlanta Hawks Fans 2.87% 1.58x
Orlando Magic Fans 3.06% 1.56x
Tampa Bay Buccaneers Fans 3.02% 1.56x
SEC Fans 2.83% 1.55x
Clemson Tigers Fans 3.02% 1.54x
ESPN Enthusiasts 3.02% 1.51x
UNC Tar Heels Fans 2.72% 1.51x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.31% 10.00x
Topshop 0.44% 9.22x
Levi Strauss 1.91% 8.91x
Charlotte Russe 4.55% 8.36x
Zara 3.31% 7.35x
H&M 7.53% 7.32x
Michael Kors 3.87% 7.24x
Columbia 1.73% 7.21x
Kate Spade 2.61% 7.20x
Old Navy 9.96% 7.17x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.01% 22.58x
Handyman Tools 0.04% 20.82x
Watches & Jewelry 0.01% 13.60x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 9.02x
Home Décor, Furniture, & Decorating 0.01% 6.88x
Environmentally Friendly Cars 0.04% 5.58x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.29x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.25x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 4.83x
Flags & Trump 0.04% 4.51x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male