Dstillery Audiences

HOOTERS

Audience Size: 718.8 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 718.8 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.19% 1.57x
Hard Rock Hotel & Casino Trip Planners 2.21% 1.55x
Georgia Activities Researchers 1.76% 1.55x
Florida Gulf Coast Travel Researchers 1.99% 1.55x
South Atlantic Voters 1.84% 1.53x
Atlanta United Fans 1.75% 1.51x
Tampa and St Petersburg Trip Planners 1.28% 1.49x
Palm Beach Trip Planners 2.02% 1.47x
Readers of African American Content 1.49% 1.47x
Work Hard, Play Hard Travelers 0.02% 1.46x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.81% 13.57x
Everlane 0.13% 11.73x
H&M 5.67% 11.53x
Columbia 1.43% 10.98x
Calvin Klein 1.23% 10.75x
Old Navy 8.38% 10.30x
Eddie Bauer 1.78% 10.19x
Charlotte Russe 2.66% 10.02x
Express 3.33% 9.80x
Hollister 2.51% 9.78x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 0.03% 2.59x
London Tourism 0.05% 2.54x
Mid-Atlantic Beaches 0.03% 2.36x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 2.24x
North Carolina 1.18% 2.21x
Hipster Clothing 0.09% 2.15x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.07x
Beach & Intimate Wear 0.13% 2.00x
Chat Rooms 0.02% 1.95x
San Francisco Tourism 0.20% 1.94x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male