Dstillery Audiences

HOOTERS

Audience Size: 960.1 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 960.1 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 1.58% 1.52x
Palm Beach Trip Planners 1.97% 1.51x
Hard Rock Hotel & Casino Trip Planners 1.81% 1.50x
Florida State Seminoles Fans 1.47% 1.47x
Work Hard, Play Hard Travelers 0.02% 1.46x
Houston Astros Fans 1.53% 1.45x
SEC Fans 1.38% 1.42x
Houston Texans Fans 1.43% 1.42x
Carolina Panthers Fans 1.52% 1.41x
Dallas Cowboys Fans 1.75% 1.41x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.83% 11.78x
Calvin Klein 1.33% 10.52x
Charlotte Russe 3.31% 10.18x
H&M 6.60% 8.97x
Columbia 1.63% 8.89x
Old Navy 9.19% 8.82x
Topshop 0.19% 8.77x
Zara 3.32% 8.73x
Eddie Bauer 2.07% 8.71x
Aeropostale 3.88% 8.65x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.16% 2.30x
Community Planning & Transportation 0.08% 2.09x
Motorsports 0.12% 1.83x
Turkey & Iran Cluster 0.04% 1.83x
Meeting Planning & Hotels 0.07% 1.80x
Beach & Intimate Wear 0.10% 1.79x
North Carolina 1.01% 1.75x
Florida Local News Cluster 2.77% 1.72x
Texas University Athletics 0.76% 1.69x
Apartment & Community Real Estate Researchers 0.04% 1.68x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male