Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 896 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Florida Gators Fans.
| Interest | Composition | Index |
| Florida Gators Fans | 3.06% | 1.69x |
| Florida Gulf Coast Travel Researchers | 3.32% | 1.64x |
| Florida State Seminoles Fans | 2.94% | 1.61x |
| Atlanta Hawks Fans | 2.87% | 1.58x |
| Orlando Magic Fans | 3.06% | 1.56x |
| Tampa Bay Buccaneers Fans | 3.02% | 1.56x |
| SEC Fans | 2.83% | 1.55x |
| Clemson Tigers Fans | 3.02% | 1.54x |
| ESPN Enthusiasts | 3.02% | 1.51x |
| UNC Tar Heels Fans | 2.72% | 1.51x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.31% | 10.00x |
| Topshop | 0.44% | 9.22x |
| Levi Strauss | 1.91% | 8.91x |
| Charlotte Russe | 4.55% | 8.36x |
| Zara | 3.31% | 7.35x |
| H&M | 7.53% | 7.32x |
| Michael Kors | 3.87% | 7.24x |
| Columbia | 1.73% | 7.21x |
| Kate Spade | 2.61% | 7.20x |
| Old Navy | 9.96% | 7.17x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 22.58x |
| Handyman Tools | 0.04% | 20.82x |
| Watches & Jewelry | 0.01% | 13.60x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 9.02x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.88x |
| Environmentally Friendly Cars | 0.04% | 5.58x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 5.29x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.04% | 5.25x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 4.83x |
| Flags & Trump | 0.04% | 4.51x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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