Dstillery Audiences

HOOTERS

Audience Size: 814.8 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 814.8 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Hard Rock Hotel & Casino Trip Planners.

Interest Composition Index
Hard Rock Hotel & Casino Trip Planners 4.30% 1.95x
Florida Gulf Coast Travel Researchers 4.58% 1.92x
Florida Gators Fans 3.98% 1.88x
Florida State Seminoles Fans 3.60% 1.79x
Florida Atlantic Coast Trip Planners 4.43% 1.78x
Miami Trip Planners 3.83% 1.78x
Texas AM Aggies Fans 3.90% 1.77x
South Atlantic State Fair Visitors 4.13% 1.73x
Louisville Cardinals Fans 3.33% 1.71x
SEC Fans 3.58% 1.71x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.10% 12.96x
Topshop 0.89% 10.26x
Hugo Boss 6.19% 8.99x
Zara 4.19% 8.93x
Joe's Jeans 0.44% 8.87x
American Apparel 5.28% 8.79x
Levi Strauss 2.34% 8.45x
H&M 9.86% 8.14x
Anthropologie 2.06% 7.65x
Charlotte Russe 6.65% 7.60x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Home Printing.

Content Affinity Composition Index
Home Printing 0.08% 6.46x
Local & Travel England - East Midlands 0.08% 5.93x
Instagram Management 0.06% 4.32x
Scotland Travel 0.04% 3.89x
Canada Shopping - General Commerce 0.04% 3.84x
Franco-African Cluster 0.04% 3.69x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 3.55x
Romanian News 0.04% 3.35x
Poland Cluster 0.15% 3.23x
Alternative Streaming Services 0.04% 3.19x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male