Dstillery Audiences

HOOTERS

Audience Size: 205.9 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 205.9 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 4.84% 3.40x
Sunglasses Shoppers 1.55% 3.38x
Arizona Trip Planners 7.60% 2.97x
Arizona Wildcats Fans 4.08% 2.57x
Ride Share Drivers 4.37% 2.50x
Arizona Diamondbacks Fans 4.75% 2.37x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.28% 2.21x
Fall/Winter 2021 Fashion Trend Researchers 0.28% 2.19x
Essential Oils Enthusiasts 0.19% 2.17x
Phoenix Suns Fans 4.27% 2.11x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 8.09x
Calvin Klein 0.24% 7.65x
Aeropostale 6.92% 5.22x
Express Outlets 1.07% 5.18x
Express 7.80% 5.17x
Buckle 8.03% 5.15x
Hollister 4.59% 4.89x
Lane Bryant 6.10% 4.82x
Journeys 10.27% 4.81x
Michael Kors 3.71% 4.67x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 6.74% 5.75x
Historical Information - Museums & Libraries 0.20% 4.03x
Robotics 0.11% 3.80x
Upstate New York State Athletics 0.04% 3.66x
School Curriculum 0.21% 3.57x
Lawns & Pest Control 0.16% 3.40x
Children's Learning Tools 0.38% 3.28x
Public Policy Media 0.13% 3.28x
Eye Health & Vision 0.20% 3.24x
Weight Lifting Enthusiasts 0.19% 3.21x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female