Dstillery Audiences

HOOTERS

Audience Size: 981.6 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 981.6 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 3.38% 1.51x
Florida State Seminoles Fans 2.38% 1.48x
Work Hard, Play Hard Travelers 0.02% 1.46x
Hard Rock Hotel & Casino Trip Planners 2.64% 1.44x
Tampa and St Petersburg Trip Planners 2.37% 1.44x
South Atlantic Voters 2.33% 1.41x
Florida Gators Fans 2.20% 1.36x
Hip Hop Fans 2.88% 1.36x
Florida Atlantic Coast Trip Planners 3.25% 1.36x
Readers of Puerto Rican Content 2.34% 1.35x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.26% 13.05x
Topshop 0.54% 9.08x
Charlotte Russe 5.27% 8.27x
Hugo Boss 4.17% 8.22x
Levi Strauss 2.28% 8.16x
Zara 3.33% 8.06x
LL Bean 0.74% 7.72x
H&M 7.78% 7.70x
Kate Spade 3.02% 7.69x
Old Navy 10.77% 7.48x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.04% 20.82x
Watches & Jewelry 0.01% 13.60x
Home Décor, Furniture, & Decorating 0.01% 6.88x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 5.11x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 4.83x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.41x
Canadian Construction & Renovation Research Cluster 0.01% 4.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 4.08x
Quinceanera Planning 0.01% 3.72x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male