Dstillery Audiences

HOOTERS

Audience Size: 93.3 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 93.3 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.55% 3.38x
Work Comes First Travelers 0.52% 3.35x
Home Custom Bedroom Decorators 0.31% 2.94x
Custom Home Lighting Shoppers 0.31% 2.94x
Restaurant Supply Shoppers 0.24% 2.32x
Texas Activity Researchers 0.59% 1.88x
Verizon Wireless Customers 0.09% 1.83x
Swimming Enthusiasts 1.77% 1.81x
Cholesterol Researchers 0.35% 1.81x
Commercial Contractors & Designers 0.83% 1.80x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.33% 12.64x
Buckle 4.66% 10.63x
Joe's Jeans 0.07% 9.75x
Aeropostale 4.22% 9.73x
Express Outlets 0.68% 9.67x
Journeys 6.00% 8.92x
Tommy Bahama 1.10% 8.22x
Jos A. Bank Clothiers 1.70% 8.20x
Old Navy 4.88% 8.08x
Hollister 2.07% 8.06x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Crossword & Puzzle Players.

Content Affinity Composition Index
Crossword & Puzzle Players 0.47% 6.04x
Pet Forums 0.17% 3.98x
Robotics 0.11% 3.80x
Upstate New York State Athletics 0.04% 3.66x
Low Carb Diets 0.24% 3.64x
Pet Adoption 0.35% 3.37x
Eye Health & Vision 0.20% 3.24x
Data Analysis & Scripting 0.35% 3.08x
Photography 0.47% 3.04x
Texas University Athletics 0.71% 2.95x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female