Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 93.3 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.55% | 3.38x |
| Work Comes First Travelers | 0.52% | 3.35x |
| Home Custom Bedroom Decorators | 0.31% | 2.94x |
| Custom Home Lighting Shoppers | 0.31% | 2.94x |
| Restaurant Supply Shoppers | 0.24% | 2.32x |
| Texas Activity Researchers | 0.59% | 1.88x |
| Verizon Wireless Customers | 0.09% | 1.83x |
| Swimming Enthusiasts | 1.77% | 1.81x |
| Cholesterol Researchers | 0.35% | 1.81x |
| Commercial Contractors & Designers | 0.83% | 1.80x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.33% | 12.64x |
| Buckle | 4.66% | 10.63x |
| Joe's Jeans | 0.07% | 9.75x |
| Aeropostale | 4.22% | 9.73x |
| Express Outlets | 0.68% | 9.67x |
| Journeys | 6.00% | 8.92x |
| Tommy Bahama | 1.10% | 8.22x |
| Jos A. Bank Clothiers | 1.70% | 8.20x |
| Old Navy | 4.88% | 8.08x |
| Hollister | 2.07% | 8.06x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Crossword & Puzzle Players.
| Content Affinity | Composition | Index |
| Crossword & Puzzle Players | 0.47% | 6.04x |
| Pet Forums | 0.17% | 3.98x |
| Robotics | 0.11% | 3.80x |
| Upstate New York State Athletics | 0.04% | 3.66x |
| Low Carb Diets | 0.24% | 3.64x |
| Pet Adoption | 0.35% | 3.37x |
| Eye Health & Vision | 0.20% | 3.24x |
| Data Analysis & Scripting | 0.35% | 3.08x |
| Photography | 0.47% | 3.04x |
| Texas University Athletics | 0.71% | 2.95x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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