Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 307.7 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 0.24% | 3.81x |
| South Atlantic Voters | 6.36% | 2.25x |
| South Atlantic State Fair Visitors | 6.12% | 2.10x |
| Florida Trip Planners | 6.36% | 2.06x |
| Readers of Cuban Content | 3.67% | 2.06x |
| Key West Florida Trip Planners | 6.44% | 2.05x |
| Business Filing Researchers | 3.26% | 2.04x |
| Florida Gulf Coast Travel Researchers | 6.12% | 2.02x |
| Self Storage Shoppers | 3.59% | 2.01x |
| Telemedicine Content Readers | 0.72% | 1.90x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.39% | 9.39x |
| H&M | 5.84% | 8.46x |
| Hugo Boss | 2.71% | 7.89x |
| Everlane | 0.07% | 7.88x |
| American Apparel | 2.27% | 7.54x |
| Hollister | 4.45% | 7.50x |
| Old Navy | 9.44% | 7.50x |
| Zara | 1.90% | 7.49x |
| Joe's Jeans | 0.12% | 7.16x |
| Topshop | 0.18% | 7.12x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Diamonds & Precious Metals.
| Content Affinity | Composition | Index |
| Diamonds & Precious Metals | 0.41% | 4.73x |
| Watches Retail | 0.41% | 4.58x |
| Eye Health & Vision | 0.24% | 4.40x |
| Robotics | 0.11% | 3.80x |
| Action Sports | 0.16% | 3.70x |
| Roleplay & Fantasy Games | 0.11% | 3.68x |
| Oil & Energy | 0.33% | 3.68x |
| Poland Cluster | 0.17% | 3.66x |
| Upstate New York State Athletics | 0.04% | 3.66x |
| China Cluster | 0.15% | 3.65x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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