Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 233.6 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 1.78% | 1.84x |
| Hard Rock Hotel & Casino Trip Planners | 2.04% | 1.62x |
| Hip Hop Fans | 2.33% | 1.55x |
| Florida State Seminoles Fans | 1.52% | 1.55x |
| Indiana Hoosiers Fans | 1.52% | 1.54x |
| Tampa and St Petersburg Trip Planners | 1.20% | 1.49x |
| Miami Dolphins Fans | 1.21% | 1.47x |
| Kentucky Wildcats Fans | 1.38% | 1.46x |
| Readers of African American Content | 1.47% | 1.43x |
| Tampa Bay Buccaneers Fans | 1.40% | 1.41x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Free People.
| Location | Composition | Index |
| Free People | 0.26% | 8.18x |
| Michael Kors | 0.63% | 5.26x |
| Brooks Brothers | 2.23% | 4.83x |
| Lululemon | 0.35% | 4.80x |
| Club Monaco | 0.50% | 4.76x |
| Banana Republic | 2.09% | 4.09x |
| Gymboree | 1.17% | 3.89x |
| J. Crew | 1.65% | 3.87x |
| The North Face | 0.90% | 3.48x |
| Patagonia | 0.19% | 3.18x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.16% | 2.17x |
| Kentucky News | 1.53% | 2.10x |
| Niche Dating Websites | 0.35% | 1.98x |
| Mobile Industry Information | 0.12% | 1.84x |
| Florida Local News Cluster | 1.96% | 1.70x |
| Washington & Northern Virginia | 1.14% | 1.67x |
| Austin Cluster | 0.54% | 1.59x |
| South Florida Cluster | 1.85% | 1.58x |
| Florida Naples News Cluster | 0.55% | 1.56x |
| Tennessee News | 1.07% | 1.55x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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