Dstillery Audiences

HOOTERS

Audience Size: 429.2 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 429.2 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.55% 3.38x
World Spa Day Researchers 0.20% 2.66x
Essential Oils Enthusiasts 0.19% 2.17x
Theme Park Reopening News Readers 2.25% 2.05x
Wireless Headphone Researchers 0.10% 1.89x
Verizon Wireless Customers 0.09% 1.83x
Louisiana State University Tigers Fans 2.51% 1.82x
Men's Suit Shoppers 3.27% 1.80x
Restaurant Supply Shoppers 0.20% 1.75x
Chicago Blackhawks Fans 2.97% 1.70x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.07% 5.31x
Calvin Klein 0.23% 3.22x
Express 10.07% 2.95x
Aeropostale 8.79% 2.92x
Club Monaco 0.54% 2.92x
Express Outlets 1.56% 2.91x
Tommy Bahama 1.34% 2.86x
Hugo Boss 2.00% 2.80x
Hollister 6.06% 2.79x
American Apparel 1.47% 2.79x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Robotics.

Content Affinity Composition Index
Robotics 0.11% 3.80x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.31% 3.67x
Upstate New York State Athletics 0.04% 3.66x
Pakistan Cluster 0.10% 3.51x
Lawns & Pest Control 0.16% 3.40x
Smart Travel 0.17% 3.29x
Spanish Health & Wellness 0.15% 3.26x
Eye Health & Vision 0.20% 3.24x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.15% 3.18x
Spanish Lifestyle & Health 0.10% 3.15x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male