Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 981.6 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 3.38% | 1.51x |
| Florida State Seminoles Fans | 2.38% | 1.48x |
| Work Hard, Play Hard Travelers | 0.02% | 1.46x |
| Hard Rock Hotel & Casino Trip Planners | 2.64% | 1.44x |
| Tampa and St Petersburg Trip Planners | 2.37% | 1.44x |
| South Atlantic Voters | 2.33% | 1.41x |
| Florida Gators Fans | 2.20% | 1.36x |
| Hip Hop Fans | 2.88% | 1.36x |
| Florida Atlantic Coast Trip Planners | 3.25% | 1.36x |
| Readers of Puerto Rican Content | 2.34% | 1.35x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.26% | 13.05x |
| Topshop | 0.54% | 9.08x |
| Charlotte Russe | 5.27% | 8.27x |
| Hugo Boss | 4.17% | 8.22x |
| Levi Strauss | 2.28% | 8.16x |
| Zara | 3.33% | 8.06x |
| LL Bean | 0.74% | 7.72x |
| H&M | 7.78% | 7.70x |
| Kate Spade | 3.02% | 7.69x |
| Old Navy | 10.77% | 7.48x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.04% | 20.82x |
| Watches & Jewelry | 0.01% | 13.60x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.88x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 5.29x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 5.11x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 4.83x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.41x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 4.32x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 4.08x |
| Quinceanera Planning | 0.01% | 3.72x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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