Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 814.8 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Hard Rock Hotel & Casino Trip Planners.
| Interest | Composition | Index |
| Hard Rock Hotel & Casino Trip Planners | 4.30% | 1.95x |
| Florida Gulf Coast Travel Researchers | 4.58% | 1.92x |
| Florida Gators Fans | 3.98% | 1.88x |
| Florida State Seminoles Fans | 3.60% | 1.79x |
| Florida Atlantic Coast Trip Planners | 4.43% | 1.78x |
| Miami Trip Planners | 3.83% | 1.78x |
| Texas AM Aggies Fans | 3.90% | 1.77x |
| South Atlantic State Fair Visitors | 4.13% | 1.73x |
| Louisville Cardinals Fans | 3.33% | 1.71x |
| SEC Fans | 3.58% | 1.71x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.10% | 12.96x |
| Topshop | 0.89% | 10.26x |
| Hugo Boss | 6.19% | 8.99x |
| Zara | 4.19% | 8.93x |
| Joe's Jeans | 0.44% | 8.87x |
| American Apparel | 5.28% | 8.79x |
| Levi Strauss | 2.34% | 8.45x |
| H&M | 9.86% | 8.14x |
| Anthropologie | 2.06% | 7.65x |
| Charlotte Russe | 6.65% | 7.60x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Home Printing.
| Content Affinity | Composition | Index |
| Home Printing | 0.08% | 6.46x |
| Local & Travel England - East Midlands | 0.08% | 5.93x |
| Instagram Management | 0.06% | 4.32x |
| Scotland Travel | 0.04% | 3.89x |
| Canada Shopping - General Commerce | 0.04% | 3.84x |
| Franco-African Cluster | 0.04% | 3.69x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.55x |
| Romanian News | 0.04% | 3.35x |
| Poland Cluster | 0.15% | 3.23x |
| Alternative Streaming Services | 0.04% | 3.19x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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