Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 430 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Hard Rock Hotel & Casino Trip Planners.
| Interest | Composition | Index |
| Hard Rock Hotel & Casino Trip Planners | 2.03% | 1.64x |
| Hip Hop Fans | 2.17% | 1.63x |
| Readers of African American Content | 1.54% | 1.56x |
| Florida State Seminoles Fans | 1.51% | 1.50x |
| Florida Gulf Coast Travel Researchers | 1.90% | 1.50x |
| Miami Trip Planners | 1.67% | 1.48x |
| Palm Beach Trip Planners | 1.76% | 1.48x |
| Tampa and St Petersburg Trip Planners | 1.27% | 1.46x |
| Dallas Mavericks Fans | 1.44% | 1.46x |
| New Orleans Pelicans Fans | 1.55% | 1.43x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.09% | 15.15x |
| H&M | 3.31% | 13.61x |
| Calvin Klein | 0.79% | 11.19x |
| Old Navy | 4.72% | 10.72x |
| Columbia | 0.81% | 10.65x |
| Eddie Bauer | 1.00% | 10.63x |
| Hugo Boss | 0.94% | 10.38x |
| Kate Spade | 1.14% | 9.59x |
| American Eagle Outfitters | 3.78% | 9.47x |
| Lane Bryant | 3.11% | 9.45x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 0.25% | 2.31x |
| Memphis News | 0.15% | 2.20x |
| North Carolina | 0.99% | 2.00x |
| Florida Local News Cluster | 2.25% | 1.84x |
| Central & South American News | 0.14% | 1.81x |
| Bowling | 0.12% | 1.79x |
| Peru Media | 0.12% | 1.73x |
| Texas News Cluster | 0.76% | 1.67x |
| Florida Naples News Cluster | 0.58% | 1.66x |
| Sports Apparel | 0.08% | 1.64x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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