Dstillery Audiences

HOOTERS

Audience Size: 430 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 430 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Hard Rock Hotel & Casino Trip Planners.

Interest Composition Index
Hard Rock Hotel & Casino Trip Planners 2.03% 1.64x
Hip Hop Fans 2.17% 1.63x
Readers of African American Content 1.54% 1.56x
Florida State Seminoles Fans 1.51% 1.50x
Florida Gulf Coast Travel Researchers 1.90% 1.50x
Miami Trip Planners 1.67% 1.48x
Palm Beach Trip Planners 1.76% 1.48x
Tampa and St Petersburg Trip Planners 1.27% 1.46x
Dallas Mavericks Fans 1.44% 1.46x
New Orleans Pelicans Fans 1.55% 1.43x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.09% 15.15x
H&M 3.31% 13.61x
Calvin Klein 0.79% 11.19x
Old Navy 4.72% 10.72x
Columbia 0.81% 10.65x
Eddie Bauer 1.00% 10.63x
Hugo Boss 0.94% 10.38x
Kate Spade 1.14% 9.59x
American Eagle Outfitters 3.78% 9.47x
Lane Bryant 3.11% 9.45x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Latin American News.

Content Affinity Composition Index
Latin American News 0.25% 2.31x
Memphis News 0.15% 2.20x
North Carolina 0.99% 2.00x
Florida Local News Cluster 2.25% 1.84x
Central & South American News 0.14% 1.81x
Bowling 0.12% 1.79x
Peru Media 0.12% 1.73x
Texas News Cluster 0.76% 1.67x
Florida Naples News Cluster 0.58% 1.66x
Sports Apparel 0.08% 1.64x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male