Dstillery Audiences

HOOTERS

Audience Size: 307.7 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 307.7 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 0.24% 3.81x
South Atlantic Voters 6.36% 2.25x
South Atlantic State Fair Visitors 6.12% 2.10x
Florida Trip Planners 6.36% 2.06x
Readers of Cuban Content 3.67% 2.06x
Key West Florida Trip Planners 6.44% 2.05x
Business Filing Researchers 3.26% 2.04x
Florida Gulf Coast Travel Researchers 6.12% 2.02x
Self Storage Shoppers 3.59% 2.01x
Telemedicine Content Readers 0.72% 1.90x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.39% 9.39x
H&M 5.84% 8.46x
Hugo Boss 2.71% 7.89x
Everlane 0.07% 7.88x
American Apparel 2.27% 7.54x
Hollister 4.45% 7.50x
Old Navy 9.44% 7.50x
Zara 1.90% 7.49x
Joe's Jeans 0.12% 7.16x
Topshop 0.18% 7.12x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 0.41% 4.73x
Watches Retail 0.41% 4.58x
Eye Health & Vision 0.24% 4.40x
Robotics 0.11% 3.80x
Action Sports 0.16% 3.70x
Roleplay & Fantasy Games 0.11% 3.68x
Oil & Energy 0.33% 3.68x
Poland Cluster 0.17% 3.66x
Upstate New York State Athletics 0.04% 3.66x
China Cluster 0.15% 3.65x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female