Dstillery Audiences

HOOTERS

Audience Size: 315.2 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 315.2 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.55% 3.38x
Verizon Wireless Customers 0.09% 1.83x
Florida County and Local Fair Visitors 5.25% 1.66x
South Atlantic Voters 3.87% 1.59x
Hard Rock Hotel & Casino Trip Planners 3.21% 1.58x
Key West Florida Trip Planners 4.70% 1.56x
Baseball Enthusiasts 3.32% 1.54x
Texas Trip Planners 4.81% 1.54x
T-Mobile Customers 0.11% 1.50x
Louisiana State University Tigers Fans 2.43% 1.49x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.18% 3.91x
American Apparel 1.11% 3.20x
Zara 0.88% 3.16x
Express Outlets 1.06% 3.10x
Aeropostale 5.49% 3.05x
Express 6.32% 3.04x
Buckle 6.27% 3.02x
Hugo Boss 1.36% 3.01x
Zumiez 4.83% 2.96x
Forever 21 3.63% 2.94x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Accounting.

Content Affinity Composition Index
Accounting 0.17% 5.07x
Robotics 0.11% 3.80x
US Soccer 0.11% 3.69x
Upstate New York State Athletics 0.04% 3.66x
Motorsports 0.11% 3.55x
Lawns & Pest Control 0.16% 3.40x
Eye Health & Vision 0.20% 3.24x
Pac 12 Sports 0.16% 3.09x
Poland Cluster 0.11% 3.00x
Home Office Products 0.03% 2.88x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male