Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 429.2 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.55% | 3.38x |
| World Spa Day Researchers | 0.20% | 2.66x |
| Essential Oils Enthusiasts | 0.19% | 2.17x |
| Theme Park Reopening News Readers | 2.25% | 2.05x |
| Wireless Headphone Researchers | 0.10% | 1.89x |
| Verizon Wireless Customers | 0.09% | 1.83x |
| Louisiana State University Tigers Fans | 2.51% | 1.82x |
| Men's Suit Shoppers | 3.27% | 1.80x |
| Restaurant Supply Shoppers | 0.20% | 1.75x |
| Chicago Blackhawks Fans | 2.97% | 1.70x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.07% | 5.31x |
| Calvin Klein | 0.23% | 3.22x |
| Express | 10.07% | 2.95x |
| Aeropostale | 8.79% | 2.92x |
| Club Monaco | 0.54% | 2.92x |
| Express Outlets | 1.56% | 2.91x |
| Tommy Bahama | 1.34% | 2.86x |
| Hugo Boss | 2.00% | 2.80x |
| Hollister | 6.06% | 2.79x |
| American Apparel | 1.47% | 2.79x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.11% | 3.80x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.31% | 3.67x |
| Upstate New York State Athletics | 0.04% | 3.66x |
| Pakistan Cluster | 0.10% | 3.51x |
| Lawns & Pest Control | 0.16% | 3.40x |
| Smart Travel | 0.17% | 3.29x |
| Spanish Health & Wellness | 0.15% | 3.26x |
| Eye Health & Vision | 0.20% | 3.24x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.15% | 3.18x |
| Spanish Lifestyle & Health | 0.10% | 3.15x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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