Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 205.9 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 4.84% | 3.40x |
| Sunglasses Shoppers | 1.55% | 3.38x |
| Arizona Trip Planners | 7.60% | 2.97x |
| Arizona Wildcats Fans | 4.08% | 2.57x |
| Ride Share Drivers | 4.37% | 2.50x |
| Arizona Diamondbacks Fans | 4.75% | 2.37x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.28% | 2.21x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.28% | 2.19x |
| Essential Oils Enthusiasts | 0.19% | 2.17x |
| Phoenix Suns Fans | 4.27% | 2.11x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 8.09x |
| Calvin Klein | 0.24% | 7.65x |
| Aeropostale | 6.92% | 5.22x |
| Express Outlets | 1.07% | 5.18x |
| Express | 7.80% | 5.17x |
| Buckle | 8.03% | 5.15x |
| Hollister | 4.59% | 4.89x |
| Lane Bryant | 6.10% | 4.82x |
| Journeys | 10.27% | 4.81x |
| Michael Kors | 3.71% | 4.67x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 6.74% | 5.75x |
| Historical Information - Museums & Libraries | 0.20% | 4.03x |
| Robotics | 0.11% | 3.80x |
| Upstate New York State Athletics | 0.04% | 3.66x |
| School Curriculum | 0.21% | 3.57x |
| Lawns & Pest Control | 0.16% | 3.40x |
| Children's Learning Tools | 0.38% | 3.28x |
| Public Policy Media | 0.13% | 3.28x |
| Eye Health & Vision | 0.20% | 3.24x |
| Weight Lifting Enthusiasts | 0.19% | 3.21x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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