Dstillery Audiences

HOOTERS

Audience Size: 161.1 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 161.1 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.55% 3.38x
Verizon Wireless Customers 0.09% 1.83x
Adult Acne Sufferers 2.88% 1.77x
Florida Trip Planners 3.91% 1.74x
Readers of Panamanian Content 3.84% 1.73x
Cookie Eaters 3.84% 1.72x
Readers of Nicaraguan Content 3.62% 1.71x
Educator Resource Readers 6.20% 1.70x
Painting Hobbyist 4.94% 1.69x
Houston Activity Researchers 2.95% 1.67x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.16% 9.02x
American Apparel 0.75% 6.61x
Zumiez 3.28% 5.58x
Buckle 3.55% 4.69x
Aeropostale 3.07% 4.68x
Tommy Bahama 0.61% 4.68x
Zara 0.50% 4.66x
Hugo Boss 0.76% 4.43x
Express 3.30% 4.28x
Journeys 4.51% 4.14x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 0.15% 3.89x
Robotics 0.11% 3.80x
Upstate New York State Athletics 0.04% 3.66x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.22% 3.45x
Home Remodeling 0.15% 3.37x
New Parents 0.30% 3.32x
Eye Health & Vision 0.20% 3.24x
Grilling 0.15% 3.21x
Nature & Wildlife 0.15% 2.97x
Memphis News 0.37% 2.91x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male