Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 315.2 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.55% | 3.38x |
| Verizon Wireless Customers | 0.09% | 1.83x |
| Florida County and Local Fair Visitors | 5.25% | 1.66x |
| South Atlantic Voters | 3.87% | 1.59x |
| Hard Rock Hotel & Casino Trip Planners | 3.21% | 1.58x |
| Key West Florida Trip Planners | 4.70% | 1.56x |
| Baseball Enthusiasts | 3.32% | 1.54x |
| Texas Trip Planners | 4.81% | 1.54x |
| T-Mobile Customers | 0.11% | 1.50x |
| Louisiana State University Tigers Fans | 2.43% | 1.49x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.18% | 3.91x |
| American Apparel | 1.11% | 3.20x |
| Zara | 0.88% | 3.16x |
| Express Outlets | 1.06% | 3.10x |
| Aeropostale | 5.49% | 3.05x |
| Express | 6.32% | 3.04x |
| Buckle | 6.27% | 3.02x |
| Hugo Boss | 1.36% | 3.01x |
| Zumiez | 4.83% | 2.96x |
| Forever 21 | 3.63% | 2.94x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Accounting.
| Content Affinity | Composition | Index |
| Accounting | 0.17% | 5.07x |
| Robotics | 0.11% | 3.80x |
| US Soccer | 0.11% | 3.69x |
| Upstate New York State Athletics | 0.04% | 3.66x |
| Motorsports | 0.11% | 3.55x |
| Lawns & Pest Control | 0.16% | 3.40x |
| Eye Health & Vision | 0.20% | 3.24x |
| Pac 12 Sports | 0.16% | 3.09x |
| Poland Cluster | 0.11% | 3.00x |
| Home Office Products | 0.03% | 2.88x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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