Dstillery Audiences

HOOTERS

Audience Size: 880.5 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 880.5 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.98% 1.57x
Work Hard, Play Hard Travelers 0.02% 1.46x
South Atlantic State Fair Visitors 3.47% 1.40x
Florida Gators Fans 2.95% 1.39x
South Atlantic Voters 3.10% 1.37x
Dallas Cowboys Fans 3.23% 1.37x
Tampa and St Petersburg Trip Planners 2.71% 1.35x
Tennessee Volunteers Fans 2.58% 1.33x
Florida Atlantic Coast Trip Planners 3.60% 1.31x
Miami Heat Fans 2.44% 1.31x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.17% 13.57x
Topshop 0.82% 9.84x
Hugo Boss 5.43% 8.57x
Zara 3.72% 8.57x
Levi Strauss 2.57% 8.07x
American Apparel 4.65% 7.90x
H&M 8.89% 7.79x
Charlotte Russe 6.38% 7.53x
Kate Spade 3.67% 7.52x
Anthropologie 2.02% 7.48x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.06% 4.39x
Romanian News 0.04% 3.67x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.29x
Credit Unions & Consumer Protection 0.04% 3.25x
Home Office Products 0.04% 2.90x
Computer Printers 0.07% 2.89x
Texas Sporting & Outdoors Cluster 0.04% 2.74x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.54x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.51x
Mining & Natural Resources 0.03% 2.51x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male