Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 58.6 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Boxing Fans.
| Interest | Composition | Index |
| Boxing Fans | 6.58% | 3.67x |
| NBA Fans | 6.58% | 3.64x |
| Houston Astros Fans | 8.23% | 3.60x |
| US Judiciary System Researchers | 4.53% | 3.48x |
| San Francisco Activities Researchers | 4.53% | 3.40x |
| San Diego Events Researchers | 4.53% | 3.40x |
| Dallas Cowboys Fans | 8.64% | 3.40x |
| Atlanta Hawks Fans | 7.00% | 3.28x |
| Remdesivir Information Researchers | 3.29% | 3.26x |
| Texas Longhorn Fans | 7.82% | 3.25x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.30% | 15.83x |
| Uniqlo | 0.45% | 8.24x |
| Abercrombie & Fitch | 0.35% | 8.10x |
| Club Monaco | 0.32% | 6.69x |
| Tommy Bahama | 0.96% | 6.65x |
| American Apparel | 0.79% | 6.44x |
| Aeropostale | 5.33% | 6.13x |
| Hollister | 3.74% | 6.01x |
| Express Outlets | 0.82% | 6.01x |
| Express | 5.95% | 6.00x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.88% | 6.49x |
| Minnesota Community Business Cluster | 0.68% | 6.11x |
| Fox News Content Consumers | 2.88% | 5.60x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.65% | 5.14x |
| San Diego Cluster | 2.47% | 5.03x |
| Routers, Switches & Networking | 1.23% | 4.95x |
| Ireland Cluster | 1.23% | 4.74x |
| People Search | 1.23% | 4.20x |
| US Military Cluster | 2.47% | 4.08x |
| Assorted Topics (Events, Tickets, Fitness) | 1.23% | 3.90x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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