Dstillery Audiences

HOOTERS

Audience Size: 58.6 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 58.6 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Boxing Fans.

Interest Composition Index
Boxing Fans 6.58% 3.67x
NBA Fans 6.58% 3.64x
Houston Astros Fans 8.23% 3.60x
US Judiciary System Researchers 4.53% 3.48x
San Francisco Activities Researchers 4.53% 3.40x
San Diego Events Researchers 4.53% 3.40x
Dallas Cowboys Fans 8.64% 3.40x
Atlanta Hawks Fans 7.00% 3.28x
Remdesivir Information Researchers 3.29% 3.26x
Texas Longhorn Fans 7.82% 3.25x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.30% 15.83x
Uniqlo 0.45% 8.24x
Abercrombie & Fitch 0.35% 8.10x
Club Monaco 0.32% 6.69x
Tommy Bahama 0.96% 6.65x
American Apparel 0.79% 6.44x
Aeropostale 5.33% 6.13x
Hollister 3.74% 6.01x
Express Outlets 0.82% 6.01x
Express 5.95% 6.00x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.88% 6.49x
Minnesota Community Business Cluster 0.68% 6.11x
Fox News Content Consumers 2.88% 5.60x
Assorted Topics (Freebies, Gardens, Jewelry) 1.65% 5.14x
San Diego Cluster 2.47% 5.03x
Routers, Switches & Networking 1.23% 4.95x
Ireland Cluster 1.23% 4.74x
People Search 1.23% 4.20x
US Military Cluster 2.47% 4.08x
Assorted Topics (Events, Tickets, Fitness) 1.23% 3.90x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male