Explore the Hooters Audience
Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 130.4 thousand unique devices whose actions qualify for the Hooters audience.
INTERESTS
The Hooters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hooters audience is Hard Rock Hotel & Casino Trip Planners.
| Interest | Composition | Index |
| Hard Rock Hotel & Casino Trip Planners | 5.98% | 2.35x |
| Orlando Trip Planners | 5.59% | 2.30x |
| Florida Gators Fans | 5.46% | 2.22x |
| New Orleans Pelicans Fans | 4.55% | 2.07x |
| Orlando Magic Fans | 5.07% | 2.06x |
| Florida Trip Planners | 5.72% | 2.01x |
| Texas Longhorn Fans | 4.94% | 1.97x |
| Luxury Womens Brands Shoppers | 3.64% | 1.96x |
| Memphis Grizzlies Fans | 4.03% | 1.94x |
| Readers of Panamanian Content | 4.03% | 1.94x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
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APPAREL RETAILERS
The Hooters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.10% | 9.54x |
| Armani | 0.45% | 7.70x |
| Zara | 0.52% | 6.83x |
| H&M | 2.20% | 6.59x |
| Express Outlets | 0.62% | 6.45x |
| Abercrombie & Fitch | 0.24% | 6.28x |
| Tommy Bahama | 0.74% | 6.23x |
| Hugo Boss | 0.70% | 6.19x |
| Saint Laurent Paris | 0.08% | 6.03x |
| Brooks Brothers | 1.02% | 5.98x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hooters audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.78% | 5.29x |
| Robotics | 0.11% | 3.80x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.39% | 3.73x |
| Upstate New York State Athletics | 0.04% | 3.66x |
| China Cluster | 0.15% | 3.65x |
| Custom Gifts | 0.26% | 3.64x |
| Writing & Publishing | 0.20% | 3.60x |
| Marketing Professionals | 0.20% | 3.41x |
| Pakistan Cluster | 0.26% | 3.31x |
| Paleo & Keto Diet Enthusiasts | 0.39% | 3.27x |
Composition Percentage:
The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
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DEMOGRAPHICS
The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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