Dstillery Audiences

HOOTERS

Audience Size: 130.4 Thousand Devices

Explore the Hooters Audience

Below you'll find more information about the Hooters audience, broken down in different categories based on their digital and physical behaviors. These are 130.4 thousand unique devices whose actions qualify for the Hooters audience.

Dstillery Crafted Audiences

INTERESTS

The Hooters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hooters audience is Hard Rock Hotel & Casino Trip Planners.

Interest Composition Index
Hard Rock Hotel & Casino Trip Planners 5.98% 2.35x
Orlando Trip Planners 5.59% 2.30x
Florida Gators Fans 5.46% 2.22x
New Orleans Pelicans Fans 4.55% 2.07x
Orlando Magic Fans 5.07% 2.06x
Florida Trip Planners 5.72% 2.01x
Texas Longhorn Fans 4.94% 1.97x
Luxury Womens Brands Shoppers 3.64% 1.96x
Memphis Grizzlies Fans 4.03% 1.94x
Readers of Panamanian Content 4.03% 1.94x
Composition Percentage: The overlap percentage between the Hooters audience and the Interest attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hooters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hooters audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.10% 9.54x
Armani 0.45% 7.70x
Zara 0.52% 6.83x
H&M 2.20% 6.59x
Express Outlets 0.62% 6.45x
Abercrombie & Fitch 0.24% 6.28x
Tommy Bahama 0.74% 6.23x
Hugo Boss 0.70% 6.19x
Saint Laurent Paris 0.08% 6.03x
Brooks Brothers 1.02% 5.98x
Composition Percentage: The overlap percentage between the Hooters audience and the Location attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hooters audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.78% 5.29x
Robotics 0.11% 3.80x
Assorted Topics (Power Trains, Drones, Web Design) 0.39% 3.73x
Upstate New York State Athletics 0.04% 3.66x
China Cluster 0.15% 3.65x
Custom Gifts 0.26% 3.64x
Writing & Publishing 0.20% 3.60x
Marketing Professionals 0.20% 3.41x
Pakistan Cluster 0.26% 3.31x
Paleo & Keto Diet Enthusiasts 0.39% 3.27x
Composition Percentage: The overlap percentage between the Hooters audience and the Content Affinity attribute.
Index: A comparison of the Hooters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hooters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male