Dstillery Audiences

HORSE RACETRACKS

Audience Size: 755.4 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 755.4 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Indiana Pacers Fans.

Interest Composition Index
Indiana Pacers Fans 4.66% 2.25x
Indianapolis Colts Fans 4.31% 2.11x
Indiana Hoosiers Fans 4.56% 2.11x
Horse Race Enthusiasts 3.92% 1.99x
Cininnati Reds Fans 4.06% 1.95x
Readers of Dominican Republic Content 3.59% 1.83x
Sports Gamblers 3.71% 1.82x
Ohio County and Local Fair Visitors 4.66% 1.82x
Miami Trip Planners 3.79% 1.80x
Readers of Cuban Content 2.92% 1.80x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is LL Bean.

Location Composition Index
LL Bean 0.60% 4.67x
Ralph Lauren 1.35% 4.53x
Calvin Klein 0.38% 4.51x
Banana Republic 7.47% 4.51x
Saint Laurent Paris 0.73% 4.41x
Zara 2.09% 4.40x
Levi Strauss 1.19% 4.38x
Intermix 0.72% 4.38x
Abercrombie & Fitch 2.08% 4.34x
Brooks Brothers 2.71% 4.32x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.64% 5.21x
Mid-Atlantic Beaches 0.08% 5.15x
Canada Shopping - General Commerce 0.06% 5.02x
Sports Apparel 0.15% 4.76x
Indiana News & Business Cluster 5.86% 4.18x
Canadian Lifestyle 0.06% 4.14x
Local & Travel England - East Midlands 0.06% 4.09x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.67x
Scotland Travel 0.04% 3.67x
French Canadian Cluster 0.10% 3.50x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male