Dstillery Audiences

HORSE RACETRACKS

Audience Size: 851.8 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 851.8 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 3.93% 1.82x
Indiana Pacers Fans 3.91% 1.82x
Countdown to the Beach Travelers 0.02% 1.78x
Ohio County and Local Fair Visitors 3.89% 1.56x
Indiana Hoosiers Fans 3.53% 1.55x
Indianapolis Colts Fans 3.16% 1.46x
Readers of South American Content 2.92% 1.45x
Family Adventures Travelers 0.03% 1.44x
Work Hard, Play Hard Travelers 0.02% 1.43x
Readers of Caribbean Content 2.89% 1.43x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is LL Bean.

Location Composition Index
LL Bean 0.53% 4.61x
Zara 1.99% 4.58x
Supreme 0.12% 4.55x
Ralph Lauren 1.16% 4.50x
Brooks Brothers 2.65% 4.49x
Hugo Boss 2.80% 4.42x
Calvin Klein 0.38% 4.41x
Topshop 0.37% 4.40x
Intermix 0.70% 4.39x
Banana Republic 6.03% 4.39x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.04% 5.40x
Horse Racing 0.64% 4.38x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 3.85x
Sports Apparel 0.10% 3.43x
Los Angeles Cluster 0.07% 3.34x
Upstate New York State Athletics 0.04% 3.08x
Mid-Atlantic Beaches 0.05% 2.98x
Indiana News & Business Cluster 3.91% 2.95x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.65x
Local & Travel England - East Midlands 0.04% 2.65x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male