Dstillery Audiences

HORSE RACETRACKS

Audience Size: 706.5 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 706.5 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Indiana Pacers Fans.

Interest Composition Index
Indiana Pacers Fans 2.43% 2.54x
Horse Race Enthusiasts 2.14% 2.21x
Indiana Hoosiers Fans 1.96% 2.19x
Indianapolis Colts Fans 1.54% 1.85x
Cininnati Reds Fans 1.66% 1.68x
Readers of Colombian Content 2.18% 1.60x
Fort Lauderdale Trip Planners 2.31% 1.59x
Readers of Caribbean Content 2.32% 1.58x
Readers of Dominican Republic Content 2.16% 1.57x
Caribbean Trip Planners 1.98% 1.54x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.66% 5.78x
Hugo Boss 1.52% 5.49x
Uniqlo 0.82% 5.34x
Intermix 0.54% 5.31x
Armani 1.35% 5.16x
Coach 3.83% 4.93x
LL Bean 0.29% 4.80x
Ralph Lauren 0.49% 4.76x
Columbia 0.61% 4.71x
Express Outlets 0.26% 4.70x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.63% 7.41x
Indiana News & Business Cluster 3.50% 5.04x
Canada Online Shopping Cluster 0.05% 4.95x
Delaware Cluster 0.59% 3.27x
Canadian Lifestyle 0.06% 3.20x
Franco-African Cluster 0.05% 3.17x
French Canadian Cluster 0.07% 2.65x
Poland Cluster 0.10% 2.63x
Indiana Finance & Business Cluster 0.63% 2.50x
New York City Family & Activity Cluster 1.32% 2.47x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female