Dstillery Audiences

HORSE RACETRACKS

Audience Size: 280.7 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 280.7 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Business Logistics Managers.

Interest Composition Index
Business Logistics Managers 4.09% 3.08x
Indianapolis Colts Fans 4.47% 2.73x
Indiana Pacers Fans 5.53% 2.37x
Indiana Hoosiers Fans 4.57% 2.11x
Men's Shoe Shoppers 1.37% 2.02x
Notre Dame Fighting Irish Fans 1.84% 1.65x
Midwestern Voters 4.40% 1.65x
Restaurant Supply Shoppers 0.17% 1.64x
St. Louis Trip Planners 3.09% 1.45x
Real Estate Decision Makers 1.29% 1.45x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Everlane.

Location Composition Index
Everlane 0.01% 2.98x
Aeropostale 1.14% 2.70x
The Childrens Place 0.80% 2.63x
Intermix 0.06% 2.36x
Hugo Boss 0.34% 2.31x
Abercrombie & Fitch 0.18% 1.98x
Journeys 1.24% 1.91x
Zara 0.20% 1.85x
Uniqlo 0.10% 1.82x
Armani 0.17% 1.81x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 10.12% 9.73x
Indiana Finance & Business Cluster 2.27% 6.65x
International Travel 0.07% 5.94x
Illinois College Sports 0.10% 5.85x
Arabic News 0.12% 5.23x
Alternative Movie Streaming 0.06% 3.65x
Brazil & Portugal News 0.10% 3.23x
Medical Journals 0.07% 3.20x
Bowling 0.10% 3.01x
Gun Enthusiast - Rifles & Ammo 0.07% 2.78x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female