Dstillery Audiences

HORSE RACETRACKS

Audience Size: 907.2 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 907.2 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 3.17% 2.43x
Indiana Pacers Fans 2.39% 2.00x
Countdown to the Beach Travelers 0.02% 1.78x
Sports Gamblers 2.49% 1.78x
Cininnati Reds Fans 2.25% 1.70x
Indiana Hoosiers Fans 2.09% 1.67x
Lottery Enthusiasts 0.18% 1.64x
Indianapolis Colts Fans 1.86% 1.63x
Golf Course Researchers 0.26% 1.62x
Poker Card Game Hobbyists 2.24% 1.56x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Supreme.

Location Composition Index
Supreme 0.18% 5.32x
Intermix 0.66% 5.03x
Hugo Boss 2.35% 4.88x
Topshop 0.21% 4.71x
Express Outlets 0.64% 4.61x
Everlane 0.08% 4.59x
Zara 1.82% 4.59x
Brooks Brothers 2.59% 4.44x
Calvin Klein 0.49% 4.41x
Uniqlo 0.99% 4.40x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.11% 6.23x
Parenting & Nutrition 0.02% 5.57x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 4.91x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.32x
Franco-African Cluster 0.06% 4.08x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.69x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.64x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.44x
Barcode Site & App Users 0.01% 3.11x
Indiana News & Business Cluster 3.54% 2.93x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male