Explore the Horse Racetracks Audience
Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 913.6 thousand unique devices whose actions qualify for the Horse Racetracks audience.
INTERESTS
The Horse Racetracks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Horse Racetracks audience is Horse Race Enthusiasts.
| Interest | Composition | Index |
| Horse Race Enthusiasts | 3.85% | 3.67x |
| Indiana Pacers Fans | 2.45% | 2.56x |
| Indiana Hoosiers Fans | 2.60% | 2.54x |
| Indianapolis Colts Fans | 2.31% | 2.41x |
| Cininnati Reds Fans | 2.34% | 2.20x |
| Louisville Cardinals Fans | 2.00% | 2.13x |
| Sports Gamblers | 2.34% | 2.06x |
| Kentucky Wildcats Fans | 1.87% | 2.06x |
| Midwestern Voters | 1.93% | 1.96x |
| Big East Fans | 2.06% | 1.72x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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APPAREL RETAILERS
The Horse Racetracks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.68% | 5.57x |
| Calvin Klein | 0.67% | 5.26x |
| Hugo Boss | 2.18% | 5.26x |
| Uniqlo | 0.96% | 5.10x |
| Supreme | 0.18% | 5.02x |
| Brooks Brothers | 2.65% | 4.89x |
| LL Bean | 0.35% | 4.83x |
| Armani | 1.93% | 4.76x |
| Coach | 4.01% | 4.60x |
| Columbia | 0.84% | 4.59x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 1.21% | 9.88x |
| Indiana News & Business Cluster | 4.04% | 4.81x |
| Kentucky News | 3.22% | 3.54x |
| Delaware Cluster | 0.63% | 3.10x |
| Cigars | 0.06% | 2.67x |
| Indiana Finance & Business Cluster | 0.74% | 2.60x |
| Mid-Atlantic Beaches | 0.03% | 2.54x |
| Motorsports | 0.17% | 2.48x |
| Home Décor, Furniture, & Decorating | 0.02% | 2.25x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 2.02x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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DEMOGRAPHICS
The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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