Explore the Horse Racetracks Audience
Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 378.4 thousand unique devices whose actions qualify for the Horse Racetracks audience.
INTERESTS
The Horse Racetracks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Horse Racetracks audience is Indiana Pacers Fans.
| Interest | Composition | Index |
| Indiana Pacers Fans | 2.41% | 2.21x |
| Indianapolis Colts Fans | 1.87% | 2.15x |
| Indiana Hoosiers Fans | 2.04% | 2.07x |
| Horse Race Enthusiasts | 2.07% | 1.95x |
| Readers of Caribbean Content | 2.53% | 1.84x |
| Readers of Dominican Republic Content | 2.56% | 1.74x |
| Readers of South American Content | 2.32% | 1.68x |
| Midwestern Voters | 1.71% | 1.61x |
| Readers of Belizean Content | 2.42% | 1.61x |
| Caribbean Trip Planners | 1.97% | 1.59x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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APPAREL RETAILERS
The Horse Racetracks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.35% | 5.66x |
| Calvin Klein | 0.41% | 5.45x |
| Uniqlo | 0.45% | 5.24x |
| Forever 21 | 1.54% | 5.05x |
| Coach | 2.30% | 5.03x |
| Saint Laurent Paris | 0.32% | 4.98x |
| Armani | 0.70% | 4.82x |
| Hugo Boss | 0.79% | 4.66x |
| Zara | 0.85% | 4.50x |
| Columbia | 0.35% | 4.42x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.57% | 6.63x |
| Indiana News & Business Cluster | 3.97% | 5.86x |
| Indiana Finance & Business Cluster | 0.83% | 3.27x |
| Delaware Cluster | 0.56% | 2.90x |
| New York City Family & Activity Cluster | 1.25% | 2.63x |
| Poland Cluster | 0.11% | 2.57x |
| Caribbean Cluster | 0.29% | 2.54x |
| Latin American News | 0.24% | 2.24x |
| Central & South American News | 0.17% | 2.07x |
| Holiday Gifts | 0.09% | 1.97x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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DEMOGRAPHICS
The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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