Dstillery Audiences

HORSE RACETRACKS

Audience Size: 690.5 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 690.5 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Indiana Pacers Fans.

Interest Composition Index
Indiana Pacers Fans 4.83% 2.04x
Horse Race Enthusiasts 4.25% 1.87x
Indiana Hoosiers Fans 4.00% 1.78x
Indianapolis Colts Fans 3.92% 1.72x
Miami Trip Planners 4.42% 1.68x
Palm Beach Trip Planners 3.63% 1.65x
Sports Gamblers 3.90% 1.62x
Readers of Cuban Content 2.59% 1.57x
Poker Card Game Hobbyists 3.68% 1.55x
Cininnati Reds Fans 3.66% 1.55x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is LL Bean.

Location Composition Index
LL Bean 0.63% 4.78x
Banana Republic 7.92% 4.71x
Intermix 0.72% 4.58x
Calvin Klein 0.39% 4.53x
Hugo Boss 3.30% 4.52x
Saint Laurent Paris 0.77% 4.48x
Aeropostale 6.26% 4.42x
Ralph Lauren 1.41% 4.42x
Armani 2.09% 4.42x
Zara 2.18% 4.39x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.66% 5.79x
Apartment & Community Real Estate Researchers 0.06% 4.64x
French Canadian Cluster 0.16% 4.34x
Computer Printers 0.06% 4.22x
Mining & Natural Resources 0.03% 3.80x
Cigars 0.06% 3.72x
Sports Apparel 0.16% 3.63x
Indiana News & Business Cluster 4.74% 3.62x
Illinois College Sports 0.07% 3.53x
Canadian Lifestyle 0.06% 3.48x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male