Explore the Horse Racetracks Audience
Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 706.5 thousand unique devices whose actions qualify for the Horse Racetracks audience.
INTERESTS
The Horse Racetracks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Horse Racetracks audience is Indiana Pacers Fans.
| Interest | Composition | Index |
| Indiana Pacers Fans | 2.43% | 2.54x |
| Horse Race Enthusiasts | 2.14% | 2.21x |
| Indiana Hoosiers Fans | 1.96% | 2.19x |
| Indianapolis Colts Fans | 1.54% | 1.85x |
| Cininnati Reds Fans | 1.66% | 1.68x |
| Readers of Colombian Content | 2.18% | 1.60x |
| Fort Lauderdale Trip Planners | 2.31% | 1.59x |
| Readers of Caribbean Content | 2.32% | 1.58x |
| Readers of Dominican Republic Content | 2.16% | 1.57x |
| Caribbean Trip Planners | 1.98% | 1.54x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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APPAREL RETAILERS
The Horse Racetracks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.66% | 5.78x |
| Hugo Boss | 1.52% | 5.49x |
| Uniqlo | 0.82% | 5.34x |
| Intermix | 0.54% | 5.31x |
| Armani | 1.35% | 5.16x |
| Coach | 3.83% | 4.93x |
| LL Bean | 0.29% | 4.80x |
| Ralph Lauren | 0.49% | 4.76x |
| Columbia | 0.61% | 4.71x |
| Express Outlets | 0.26% | 4.70x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.63% | 7.41x |
| Indiana News & Business Cluster | 3.50% | 5.04x |
| Canada Online Shopping Cluster | 0.05% | 4.95x |
| Delaware Cluster | 0.59% | 3.27x |
| Canadian Lifestyle | 0.06% | 3.20x |
| Franco-African Cluster | 0.05% | 3.17x |
| French Canadian Cluster | 0.07% | 2.65x |
| Poland Cluster | 0.10% | 2.63x |
| Indiana Finance & Business Cluster | 0.63% | 2.50x |
| New York City Family & Activity Cluster | 1.32% | 2.47x |
Composition Percentage:
The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
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DEMOGRAPHICS
The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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