Dstillery Audiences

HORSE RACETRACKS

Audience Size: 913.6 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 913.6 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 3.85% 3.67x
Indiana Pacers Fans 2.45% 2.56x
Indiana Hoosiers Fans 2.60% 2.54x
Indianapolis Colts Fans 2.31% 2.41x
Cininnati Reds Fans 2.34% 2.20x
Louisville Cardinals Fans 2.00% 2.13x
Sports Gamblers 2.34% 2.06x
Kentucky Wildcats Fans 1.87% 2.06x
Midwestern Voters 1.93% 1.96x
Big East Fans 2.06% 1.72x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Intermix.

Location Composition Index
Intermix 0.68% 5.57x
Calvin Klein 0.67% 5.26x
Hugo Boss 2.18% 5.26x
Uniqlo 0.96% 5.10x
Supreme 0.18% 5.02x
Brooks Brothers 2.65% 4.89x
LL Bean 0.35% 4.83x
Armani 1.93% 4.76x
Coach 4.01% 4.60x
Columbia 0.84% 4.59x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.21% 9.88x
Indiana News & Business Cluster 4.04% 4.81x
Kentucky News 3.22% 3.54x
Delaware Cluster 0.63% 3.10x
Cigars 0.06% 2.67x
Indiana Finance & Business Cluster 0.74% 2.60x
Mid-Atlantic Beaches 0.03% 2.54x
Motorsports 0.17% 2.48x
Home Décor, Furniture, & Decorating 0.02% 2.25x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 2.02x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male