Dstillery Audiences

HORSE RACETRACKS

Audience Size: 378.4 Thousand Devices

Explore the Horse Racetracks Audience

Below you'll find more information about the Horse Racetracks audience, broken down in different categories based on their digital and physical behaviors. These are 378.4 thousand unique devices whose actions qualify for the Horse Racetracks audience.

Dstillery Crafted Audiences

INTERESTS

The Horse Racetracks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Horse Racetracks audience is Indiana Pacers Fans.

Interest Composition Index
Indiana Pacers Fans 2.41% 2.21x
Indianapolis Colts Fans 1.87% 2.15x
Indiana Hoosiers Fans 2.04% 2.07x
Horse Race Enthusiasts 2.07% 1.95x
Readers of Caribbean Content 2.53% 1.84x
Readers of Dominican Republic Content 2.56% 1.74x
Readers of South American Content 2.32% 1.68x
Midwestern Voters 1.71% 1.61x
Readers of Belizean Content 2.42% 1.61x
Caribbean Trip Planners 1.97% 1.59x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Interest attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Horse Racetracks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Horse Racetracks audience is Intermix.

Location Composition Index
Intermix 0.35% 5.66x
Calvin Klein 0.41% 5.45x
Uniqlo 0.45% 5.24x
Forever 21 1.54% 5.05x
Coach 2.30% 5.03x
Saint Laurent Paris 0.32% 4.98x
Armani 0.70% 4.82x
Hugo Boss 0.79% 4.66x
Zara 0.85% 4.50x
Columbia 0.35% 4.42x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Location attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Horse Racetracks audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.57% 6.63x
Indiana News & Business Cluster 3.97% 5.86x
Indiana Finance & Business Cluster 0.83% 3.27x
Delaware Cluster 0.56% 2.90x
New York City Family & Activity Cluster 1.25% 2.63x
Poland Cluster 0.11% 2.57x
Caribbean Cluster 0.29% 2.54x
Latin American News 0.24% 2.24x
Central & South American News 0.17% 2.07x
Holiday Gifts 0.09% 1.97x
Composition Percentage: The overlap percentage between the Horse Racetracks audience and the Content Affinity attribute.
Index: A comparison of the Horse Racetracks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Horse Racetracks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male